make the leap to excellence Join Our Agency Family MOVING YOUR WORLD SINCE 1919 We are American Red Ball With a history of innovation and growth, American Red Ball is committed to the success of our agency family. We recognize that only through partnerships with our agents will we both continue to prosper in the future. HISTORY Red Ball Transit Company was founded in 1919 by Ward Hiner, whose family either owned or had ownership in the company until 1985, when the company was sold to a group of executives. Mr. Hiner was instrumental in implementing many innovations in the transporting of household goods, first in Indiana and then long distance as the first truly interstate van lines. In 1996 Atlas World Group purchased Red Ball Corp. By that time the company was solely owned by Walter Saubert and consisted of American Red Ball Transit Company and 10 subsidiaries. In 2001, Atlas World Group agreed to sell the domestic van line and its subsidiaries to Katrina Blackwell, David Combs, and Brad Beal, all long-time employees of American Red Ball. The purchase included several domestic operations, but none of the international companies. Ownership is divided equally among the three. WHO WE ARE TODAY Since purchasing the company in 2001, we have grown over 50 percent in revenue and currently own five motor carriers, three domestic forwarders, one domestic/international forwarder, as well as two moving and storage locations. We also manage the domestic military business for eight companies. Most recently, we began an international division to expand the services we offer our agents and customers and to provide opportunities for growth throughout the system. Seefor Yourself What makes us special. In a word? People. Our agents, drivers and employees have the cooperative attitudes, focused goals and true concern for customer service and satisfaction necessary for success. OUR AGENCY FAMILY SERVICES With over 275 professional agents in major and secondary markets nationwide, American Red Ball offers the finest quality moving services regardless of their location. This combination of agency and company representation allows for flexible regional and national operations. American Red Ball does our part by keeping the lines of communication open. Agents, drivers and customers enjoy toll-free communication throughout the company. Account information, shipment rating and registration, claims status and more is available through our on-line ACCUTERM system. Policies and procedures are only a key stroke away through our password protected Intranet site. INTERNATIONAL — YES, WE CAN! If your relocation requirements include Alaska, Hawaii or other countries, American Red Ball has the ability to provide international service. Meet Our Management Team Our owners and management team have the experience and initiative to carry out our mission of ethical and fair treatment to customers, agents, drivers and employees. OWNERS Katrina Blackwell has been in the moving business since 1969 and with American Red Ball since 1975. In 1997 she was appointed President and has continued in that capacity as owner. David Combs came to American Red Ball in 1980 from a background in auditing. Having served as Vice President of Administration, he has been involved in many departments including implementation of the current operating system. As an owner he is now CFO. Brad Beal started in the moving business in 1977 and has been with American Red Ball since 1990. He became Vice President of Government Services in 1993 then Vice President of Operations in 1998. As an owner he is currently COO. MANAGERS • Renee Kelker, Director Revenue Accounting – Has been with American Red Ball over five years. Renee manages billing, credit and collections and all agent and driver accounts. • Richard Higgins, Director Customer Service – Oversees loss and damage claims and has more than 25 years’ experience, first in operations with another van line and since 1988 with American Red Ball. • Keith “Bud” Showalter, Director Safety & Licensing Services – With over 25 years’ experience at the agency level, independent van line and carrier, Bud is responsible for compliance with all DOT regulations, driver qualifications and implementing safety initiatives. • Paul Roche, Manager Government Services – Has been with American Red Ball for five years with a background of production management and eight years in the Air Force. Paul manages our bid and quality control processes for Department of Defense personnel relocations. • Michele Maddox, Manager Operations – With 25 years’ experience, Michele is responsible for the registration, planning and dispatch of all shipments and operational communications with customers, agents and drivers. • Richard Zimmerman, Manager Driver Services – grew up in the industry and has more than 20 years of operational experience. • Dan Hall, Manager Business Development – 22 years of experience at both the van line and agency level in every aspect of the moving industry. Dan is responsible for new agent recruitment and assisting our agents in growing COD and National account business nationally. INTERNATIONAL DIVISION • Michael Cobb, Vice President Red Ball Forwarders, Inc. International Division - Mike has 30 years’ experience in the international arena. Our Fleet Our fleet consists of 197 qualified drivers and over 220 pieces of leased equipment. We have been recognized by the American Moving & Storage Association (AMSA) 11 times in the past 15 years for Fleet Safety. Two of our drivers have received AMSA’s Lifetime Achievement award and one driver AMSA’s Super Van Operator award. The reason for those honors is that American Red Ball’s safety standards exceed DOT requirements and we carefully screen, qualify and monitor our drivers for regulatory compliance. We also recognize that our drivers are American Red Ball’s ambassadors and have the most direct contact with our customers. Therefore, our drivers are rated on their level of cooperation and customer satisfaction through our Circle of Excellence program. CONTRACTOR/AGENT PERMANENT FLEET The direct lease contractors and equipment leased through our agents and designated as permanent feet are under the direct continuous control of our traffic department and have the same priority of dispatch. AGENT REGIONAL FLEET Agents may choose to designate regional equipment as permanent and our traffic department will plan loads for these drivers. Most regional equipment, however, is under the control and direction of the agent. When requested by the agent, our traffic department will plan return loads. Sales INTERNET Should you choose to become an American Red Ball agent, your customers will benefit from our professional website’s extensive information about moving and communicating with us. Customers in your area will find you easily through our “Find an Agent” link. Visit www.redball.com to see for yourself that it is both user friendly and informative. SALES MATERIAL American Red Ball’s sales material is attractive, modern and informative. Besides allowing our agents to walk in with professional literature that is second to none, it is useful to leave behind for customers – containing helpful tips, a tear-out planning calendar and all the consumer information required on each move. An American Red Ball pre-move packet will inform your customer of what to expect and will arm them with a plan for how to prepare for the move. They will receive information about our company, moving tips, hazardous materials and much more. We believe that if your customers have a clear plan for what will happen and when it will happen, the stress of moving will be greatly reduced. It’s part of our “no surprises” philosophy. The move will be organized in accordance with the needs of the customer. SPECIALTY ADVERTISING Our great sales aids carry the American Red Ball logo and include: coffee mugs, toy trucks, magnets, pens, golf balls, and more. They are imprinted with the Red Ball logo and will usually ship the same day they are ordered. In addition, we will gladly assist your with special orders for trade shows and other events. CO-OP & TRADEMARK To have customers, you need to entice them to contact you, and American Red Ball is ready to assist you. Agents earn advertising dollars based on their commercial line haul booking revenue. Yellow pages and equipment identification automatically apply (with prior trademark usage approved). In addition, requests will be considered and usually approved for trade shows, Internet advertising, radio, television, etc. Service QUALITY INITIATIVES American Red Ball has quality initiatives in place for use by agents and drivers to ensure consistent quality service. A few of the issues addressed in our written quality procedures include the proper ways to: • Educate customers about the move process so there are no surprises. • Project a professional appearance. • Perform an accurate and complete survey. • Inform customers of items they are required to disassemble and service, such as weight sets, swing sets, and appliances. • Properly process and document firearms contained in a shipment. • Advise customers of the need to dispose of hazardous materials. • Complete and accurate paperwork preparation. • Protect high value items. • Protect the residence from damage. • Communicate with the customer in a timely and respectful manner. • Proper preparation of the shipment for safe transportation. CashFlow It’s for the money! Sure, we get satisfaction from doing the job well, but we all expect payment for our work and American Red Ball makes sure our agents and drivers receive payment promptly, CASH FLOW Have you ever had the feeling you have to fight for your own money? Well, that won’t happen at American Red Ball. We set the standard for accurate, prompt payment. Within an average of two working days of receipt of delivery papers, shipments are set up and commissions posted to agents’ accounts. Papers processed by end of business on Tuesday of each week for non-billed shipments are released for payment on Thursday. On billed shipments payment is released no later than 30 days after billing whether we have received payment or not. We also offer direct deposit for agents which assures funds released on Thursday are available by Monday of the following week. Fast Pay is also available. CLAIMS One thing that can negate profit all too quickly are claims. Claims destroy customer confidence, driver and crew morale, and the bottom line. At American Red Ball we have developed quality criteria and a Claims Manual outlining policies and procedures that do everything possible to reduce claims. Yes, claims are a fact of life in the moving business, but they can be controlled. Our Claims Department can help! Why American Red Ball? American Red Ball has a tradition of doing business in a professional, ethical and honest manner by: • Treating customers, agent and drivers fairly; •Complying with all federal safety and consumer regulations; and •Having a driver qualification policy that is more stringent than DOT regulations. Our relationship with agents and drivers goes beyond just business and recognizes that: • The relationship must be mutually beneficial; •Our agents and drivers determine how successful we are in delivering quality service to our customers; and •Our agents and drivers are our long-term business partners. American Red Ball is a progressive company utilizing up-to-date technology in all areas: • Accuterm, our computerized operating system is easy to use and allows agents to easily access information concerning all aspects of conducting business with American Red Ball. •We are utilizing advanced software to assist agents with COD sales, and to work more closely with the military’s new DP3 program. American Red Ball has the capacity to provide quality service to customers, agents and drivers with the following resources: • An agency support network of approximately 275 agents system-wide; •Over 220 pieces of leased equipment in our hauling fleets; •45 million in revenues; • Flexibility to focus on an agent’s specific needs; and •Accurate, timely payments of commissions. You are not a number at American Red Ball: • Higher level of visibility of the agents and drivers – more individual attention; •Greater devotion of the van lines resources; and •Direct communications with owners and managers.
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