mhkc
strategic plan
2015
2020
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Mt. Hood Kiwanis Camp
STRATEGIC PLAN
vision
• Provide best practice, state-of–the-art
programs and facilities for children and adults with
disabilities
• Be a community leader in the field of special education and
developmental disabilities
• Focus on personal growth and empowerment of participants, volunteers
and staff
• Maintain long-term relationships with campers, families, partners,
financial contributors, and supporters
wth through innovative ideas
• Generate planned growth
and practices
values
• Demonstrate integrity and honesty in all our actions
• Treat employees, campers, volunteers, supporters, and partners
with respect and trust
• Strive for the highest quality through continuous improvement and
personal excellence
• Express our passion for empowering people with disabilities
• Practice acceptance and adaptability in welcoming diversity
• Value proficiency, expertise, knowledge, and vision in our employees
• Lead through competency and creativity
• Work col
collaboratively to achieve common goals
mission
• Assum
Assume accountability for results
Mt. Hood Kiwanis Camp EMPOWERS
children and adults with disabilities.
Strategic
Objective 1
Strategic
Objective 2
Strategic
Objective 3
Strategic
Objective 4
Strategic
Objective 5
Develop and
implement premier
programs for
children and adults
with disabilities.
To build, maintain,
and expand a stateof-the-art array of
facilities to serve
children and adults
with disabilities, and
the many overnight
guests who visit our
campsite each year.
Implement
and maintain
an integrated
communications
plan which
promotes an MHKC
brand identity.
Maintain, design,
and execute a
growing revenue
and endowment
plan from diverse
sources throughout
our community.
Utilize best
practice standards
in accounting
and non-profit
management.
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TABLE OF CONTENTS
Introduction ...................................................................................................................... 1
Summary of Accomplishments ................................................................... 2
Nonprofit Environment.................................................................................. 3
Challenges and Opportunities .................................................................... 4
Roads to Our Vision
I. Programming ................................................................................................. 6
II. Mt. Hood Kiwanis Campsite ................................................................... 10
III. Communications........................................................................................ 16
IV. Development ............................................................................................. 20
V. Finance and Administration ................................................................. 26
Conclusion .................................................................................................................... 28
“For some children, riding a horse or climbing a rock waŹ is a lot of fun. For kids like my son, they are
life changing experiences. Thank you aŹ from the bottom of my heart.” – Mary Ann J., camper parent
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Mt. Hood Kiwanis Camp
For over 80 years, Mt. Hood Kiwanis Camp has partnered with the U.S. Forest Service to provide
individuals with disabilities an outstanding recreational opportunity in the Mt. Hood National
Forest. One of the largest programs of its kind in the U.S., each season Mt. Hood Kiwanis Camp
offers a unique opportunity for more than 550 campers to experience the outdoors in its fully
accessible 22-acre campsite. Despite cognitive, developmental or physical disabilities that include
Autism Spectrum Disorder, Down Syndrome, Traumatic Brain Injury, and Cerebral Palsy, our
campers enjoy recreational activities adapted to their special needs — adventure courses, fishing,
hiking, horseback riding, canoeing, cookouts, arts and crafts, swimming, dances, and river rafting.
Mt. Hood Kiwanis Camp is unique in our pledge to provide excellence in outdoor experiences
to individuals with disabilities, focusing on personal growth, independence, and inclusion, and
offering educational opportunities to students pursuing human service careers through applied
experience in our camp setting.
College student volunteers—the majority of whom attend Portland State University or Pacific
University—work as “one-on-one” counselors under the guidance and supervision of our
specialized staff. Together, they offer eight, one-week sessions of residential summer camp to
campers who join us each year from every county in Oregon, SW Washington, and several other
states. These volunteers provide much of the necessary support to our campers to allow them to
take full advantage of our programs and activities. This special service makes our camp unique,
because we provide this one-on-one camper-counselor relationship at no extra charge to our
families. Many camps impose an added fee for this service ratio. It is our commitment to this high
level of support that allows people with severe disabilities the chance to fully engage in a true
camp experience. Accredited by the American Camping Association, Mt. Hood Kiwanis Camp has
twice won the American Camping Association’s Phyllis M. Ford Award for Creative and Effective
Programming for recreational offerings that accommodate campers with a variety of physical and
developmental challenges. Adaptations range from incorporating systems that compensate for
limited limb strength to offering communication devices to support those with communications
challenges.
The population we serve:
• Children and adults with physical, intellectual, and developmental disabilities
• Parents, families, and caregivers in need of respite from year-round care giving
• Students earning Bachelor’s and Master’s degrees seeking a greater appreciation for
diversity, and looking to enrich their understanding of individuals with disabilities
• Our colleagues in the fields of recreation, special education, human services, and
developmental disabilities
• Our supporters from Kiwanis Clubs throughout Oregon and SW Washington
• The many families, companies and individuals who volunteer on behalf of camp
• Our financial donors: foundations, corporations, families, and individuals
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overview of Accomplishments 2010 through 2014
Over the past five years, the Mt. Hood Kiwanis Camp has made exciting strides to serve our
campers and their families by providing the highest quality, state-of-the-art, and most effective
programs and facilities for people with developmental disabilities available in Oregon and around
the country.
We believe our investment in the personal growth and empowerment of our campers, staff
and volunteers contributes to our many long-term community relationships and allows us to
continue our 80-year plus tradition of serving as a leader in the field of special education and
developmental disabilities.
Our focus on innovation and best practices have led us to implement many recent improvements,
including: extensive campsite and facilities upgrades, program advancements, inclusion of the
latest technology, new talent and expertise on our staff and board of directors, best practice
accounting systems and procedures, an active social media network, and significant growth of our
annual fundraising events.
In addition, we have positioned ourselves for the future by developing a new look and marketing
brand for our camp. With a new logo and a new website that express the freedom and growth we
envision for our campers, our fresh innovative style has broad appeal and helps the community at
large to understand the value and importance of empowering children and adults with disabilities.
Our focus on sustaining relationships with long-term donors who are the building blocks of
our organization, while also developing new relationships with foundations, corporations, and
families from around our state is helping us to expand our support base and ensure that our work
will continue for decades to come. The introduction of our Empowerment Circle membership
campaign with annual renewal is an excellent example of our commitment to building long term
relationships. It is with the active support of generous organizations and individuals that our camp
will accomplish the goal of providing service to every family with a son or daughter who would
benefit from our life-changing programs.
We are eager to continue the work we have begun and will be striving over the next five years to
expand the number of people with disabilities who realize greater freedom and independence, and
gain more self-confidence as they participate in MHKC’s empowering programs.
Continue reading to learn more about the creative ideas and strategic objectives that we believe
will keep Mt. Hood Kiwanis Camp on the forefront of services for people with developmental
disabilities. We invite you to join us as we fulfill our commitment to empower children and adults
with disabilities.
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The Nonprofit Environment in Oregon
Together, Oregonians have weathered the most challenging economic conditions since the Great
Depression and are adapting to its myriad and lasting effects. And, although it appears that the
worst is behind us, our communities and their organizations are forever changed as a result.
Nonprofit Leaders Are:
• Facing continued financial challenges and shifting revenue sources
• Adapting and creating new models for doing business
• Moderately confident in the overall economic health of the sector
• Planning to hire new staff in the coming year
• Realizing the need for nonprofits to be educated about how they can be more fully
engaged in policy-making that affects their organizations and the individuals they serve.
Oregon is home to over 22,000 registered nonprofit organizations.
• 15,188 are 501(c)(3) public charities, working in social services, health care, education, the
arts, and related public benefit activities.
• 1,223 are 501(c)(3) private foundations, most of which are grant making family foundations.
• 6,304 are other 501(c) nonprofit organizations, such as civic clubs, homeowners
associations, and chambers of commerce.
Economic Impact
Nonprofits not only make our communities more vibrant places to live, they also contribute to
Oregon’s economic vitality.
• Oregon nonprofits employ over 140,000 people. This represents 12% of all private sector
jobs in Oregon.
• Most private sector nonprofit employment—99,000 jobs—is within the areas of health
and social services.
• Together, health and social services make up 62% of all nonprofit jobs in our state.
Impact on the Quality of Life in Oregon
Nonprofits provide basic services, arts and culture programs, healthcare, education, and
environmental stewardship. They play an essential and irreplaceable role in community life.
Nonprofits also offer meaningful avenues for civic engagement through volunteerism.
Over 33% of all Oregonians volunteer, one of the highest rates of volunteerism in the U.S.
Oregonians think very highly of nonprofits. In a Davis Hibbitts public opinion poll involving over
1,700 Oregonians:
• 70% said nonprofits play an important role in making their communities better places to live.
• 70% said they or a member of their household participated in or was helped by a nonprofit
in the past two years.
• 79% said their involvement with nonprofits improved their lives.
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Challenges and Opportunities for MHKC over the next 5 years
The camp has made financial stabilization a major focus since 2010, and has realized many
successes which have lessened the monetary pressure on carrying out day-to-day camp
operations. While we have seen improvement, we are still working to increase our revenue sources
and achieve financial security. In the coming years, we must continue to stabilize our base of
funding so that our annual operations budget is coming primarily from repeatable and known
sources, allowing us to dedicate new funding sources to the expansion of our campsite and its
programs. This will require a continued focus on growing our support base, and the identification
of new grant makers, families, and individuals ready to invest in empowering children and adults
with disabilities through MHKC programs.
MHKC is the steward of a beautiful campsite in the Mt. Hood National Forest. We enjoy scenery
that is second to none, and year-round our Camp provides the opportunity for thousands of
people to enjoy Oregon’s best in outdoor recreation. Our campsite is, however, aging and our
buildings are stretched to their limits as we try to respond to the overwhelming demand for our
programs. Formulating our vision and beginning our efforts to develop and make better use of our
campsite will be an important strategic objective in the next five years. This will entail designing
a master plan for the future of our campsite, while working with the U.S. Forest Service to both
protect the resources of the forest and increase the ability of our Camp to serve individuals with
disabilities and the many guests who visit each year. This plan will become our roadmap, guiding
us as we raise and utilize funds to build and remodel camp structures or make major landscape
changes to our property over the next decade.
This plan will also guide us as we lay the groundwork for an MHKC capital campaign, allowing
us to begin conversations about our ability to raise the necessary resources to bring our plan to
life. Those conversations along with crucial internal assessments of our readiness to undertake
the complex and demanding exercise that is capital fundraising will require quality leadership
from staff and the Board of Directors. Over the next several years, as we look at the feasibility
of a campaign to develop our campsite, we will be focusing on prospective donors and inviting
their input about the Camp and our proposed plans for the future. This will help us to determine
whether we have access to financial resources sufficient to reach campaign goals and allow us to
set timeframes to accomplish them.
While planning for the future, we must also continue responding to the present demand for
additional recreational programming for individuals with developmental disabilities. We heard
from families, who responded to our 2013 survey, that we should focus on adding more capacity
during summer camp. We also heard a lot about the need for a family camp, the growing
popularity of winter retreat, and interest in the Camp offering field-trip type opportunities here
in the greater Portland metro area. Determining when and where to add programing, while
also remaining committed to the continuous improvement of our current summer program is a
strategic objective we will constantly be addressing over the next 5 years.
Mt. Hood Kiwanis Camp benefits tremendously from the gifts and abilities of over 500 people who
volunteer their time each year to help care for our campsite, assist us in carrying out three major
fundraising events, share their skills with our campers during the summer season, and support our
organization by completing various camp projects.
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The value of these efforts in terms of community support and cost savings is significant, and
contributes substantially to the Camp’s success. To demonstrate our appreciation of the valuable
time our volunteers share with us, the Camp needs to develop more formal volunteer procedures
which will assist us to assess volunteer capabilities, match volunteers to tasks throughout the
organization, and to evaluate their satisfaction with their experience contributing their skills to
Camp. The establishment of this process will be a key focus in the upcoming years.
Finally, the camp will maintain its strong historical tie to Kiwanis and the thousands of men and
women in clubs across Oregon and SW Washington who have invested time, talent and treasure
in our organization. Over the next five years, we want to capture and document the history of our
camp, and hope to reach out to dozens of people who helped to guide our camp through its first
half century. At the same time we will be focusing on the next fifty years, and will remain focused
on building relationships that will lead future donors and new volunteers to commit their energies
to Mt. Hood Kiwanis Camp.
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CAMP PROGRAMS
Our Program Menu:
Summer Camp –
If you ever went to camp you may remember raising the flag in the morning, singing in the dining
hall, and trying something new in one of the activity areas. Mt. Hood Kiwanis Camp is the same.
Our programs provide the chance for campers to try new things and to test their abilities.
Our summer camp program goals are to provide opportunities for campers to increase their
social skills, to offer campers the chance to increase their level of independence, and to give
them options for challenging themselves physically, mentally, socially, and/or emotionally through
recreational experiences.
Our one-on-one counselors help encourage campers, as well as supporting, adapting and
modeling participation in each area.
Winter Retreat –
Just as our campers enjoy swimming, canoeing, hiking, and campfires in the summer—they also
love playing in the snow, sledding, snowshoeing, and drinking hot cocoa.
Our winter retreat weekends provide campers the same opportunities for personal growth, selfconfidence and independence, but in a wintertime setting with different activities to challenge and
inspire their development.
Staff, many of whom serve on our summer team, adapt the weekends to the ability level of our
campers allowing them the chance to experience winter recreation opportunities on Mt. Hood.
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Major Accomplishments - since 2010:
• Achieved outstanding rating with our 2013 reaccreditation from the American Camp
Association.
• Focus on advancing the medical care we provide in camp—improved healthcare policies
and processes, hiring extra summer nursing staff, purchase of new medical equipment,
and the addition of a Healthcare Administrator to our year-round staff.
• Implementation of the CampMinder online camp registration system.
• Purchase of a 12-passenger, wheelchair-accessible van making offsite programs more
accessible and a camp evacuation, if ever necessary, safer for our campers.
• Pilot of a new family camp program model, allowing a way for younger campers to attend
camp for the first time with their families.
• Upgrades to our adventure course providing more elements and greater opportunities for
campers to challenging themselves physically, mentally, socially, and/or emotionally.
• Redesign of our horse therapy program, offering more hands on interaction with the
animals.
• Emphasis on implementing best practices; updates and revisions to our program policies
and practices manuals.
• Additional pre-camp training for our summer staff team, better preparing them to
understand and fulfill the needs of our campers.
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Program Strategic Objective:
To develop and implement premier programs for children and adults with disabilities.
2015-2020 Goals
Improve and ensure the consistency of camp programs. Ensure staff trainings are conducted in
a reliable and consistent manner, program materials are up to date, accurate and implemented
uniformly, best practices in the field of developmental disabilities are routinely understood and
utilized, and execution of camp programming is done with fidelity.
Increase the capacity of camp to serve more campers. Focus on the growth necessary to serve
additional campers. Assess and expand as deemed appropriate: the number of counselors we
recruit, concentrating on engaging new universities. Improve and increase the summer housing
options available for campers, counselors, and staff at our campsite. Assess the staffing needs
(i.e. kitchen staff, medical professionals, specialists, etc.) that will be required to serve a larger
population of campers. Identify and procure the additional equipment and supplies necessary to
expand programming.
On-going discussion and planning with regard to the type and timing of new camp programming.
We learned a great deal from our camper family survey conducted in 2013. Survey results
confirmed demand for our summer programming remains high, but also informed us there is
interest in programming which could be offered at camp throughout the year. We plan to begin
by adding another weekend of Winter Retreat and offering a Family Camp program after our
traditional camp season ends in August. From there we will look at specialized programs for our
most medically fragile campers, and we will also consider some high adventure weekends for
campers who are looking for a greater challenge.
Launch a new family camp program. With the 2013 award of grants from the Oregon Community
Foundation and the Juan Young Trust, Mt. Hood Kiwanis Camp had the opportunity to test a new
program model; a family camp for younger campers, their parents and siblings. Our experience
has shown us that transitions can be especially difficult for children who have a developmental
disability, and a week away from home is a big change for any young person and his/her parents.
Our Family Camp pilot was evaluated by The Center for Student Success at Portland State
University and the results from their researchers confirmed our theory that introducing families
to Camp together is a valuable way to build trust and manage change and transitions for young
campers. With this new program, which we hope to begin offering as a permanent part of our
service menu in 2015, parents and children aged 7-12 can attend camp together, experience our
programs and activities, become comfortable with our camp setting and our staff—and when they
reach age 11—graduate into our traditional program and come independently to summer camp.
Begin offering Portland metro-area field trips. Many of our families have shared that they would
like their sons/daughters to have greater opportunity to interact with their friends from camp
throughout the year. One of the ways we would like to accommodate this request is to offer
periodic field trips for campers and camp staff. Designed to give parents and caregivers respite
and to allow our campers another occasion to interact with one another, we look forward to
planning some fun outings in 2015 and beyond.
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Participate in the capital campaign planning process, visioning and designing the campsite plan
that will support our future program goals. It is crucial that plans for the future of our campsite
demonstrate a thorough understanding of the needs of our summer program and desires for new
programming, and that building designs are developed to maximize our staffs’ ability to carry
out the activities and services we offer our campers. Therefore our program staff will be closely
involved as we work with our architect to design site plans for future campsite renovations.
Hire an Assistant Program Director to work on the year-round staff team. Mt. Hood Kiwanis Camp
continues to grow and our programming is expanding to populate the calendar all year rather
than just in the summer months. Consequently we must increase our program staffing allowing
us to develop, deliver, evaluate, and improve the services we offer to our campers. A year-round
Assistant Program Director will provide vital support to our Program Director and Healthcare
Administrator, assisting them to manage: budgets, staffing, community partnerships, vendors, and
the enormous number of logistical details involved in delivering our camp programs.
Continue our investments, adding to our summer camp vehicle fleet. Our next goal is a small
bus, in the 15 passenger range. This would allow us to take an entire group white water rafting
or up to Trillium Lake to canoe in one vehicle. It would also allow us to achieve a cost savings by
discontinuing the lease of school buses and the hiring of drivers with commercial driver’s licenses
to move our campers/staff around the Mt. Hood area during summer camp.
Working with the Forest Service, make improvements to the trail system that we use with
campers. Nearly every camper who attends Mt. Hood Kiwanis Camp gets to take the hike to Little
Zigzag Falls. This beautiful waterfall is about a mile from camp and is accessible via one of many
trails managed by the Mt. Hood National Forest. The network of trails on Mt. Hood exists all around
our campsite and we would like to partner with the Forest Service to encourage upgrades to the
trail system in the area. Improvements to the trails would make it easier for our campers who use
wheelchairs or are unsteady on their feet to take advantage of hiking opportunities.
Expected Outcomes:
• Recognition as a model outdoor program serving children and adults with disabilities.
• Increase in the number of children and adults served by Mt. Hood Kiwanis Camp with the
addition of new programming added throughout the calendar year.
• Implementation of a Family Camp program, serving younger campers and their families—
allowing for successful transitions from home life to the summer camp setting.
• Integrated design for our campsite that allows for growth, meets the needs of our
specialized programming, and has the flexibility to allow for the successful use of camp as
a revenue generating offseason rental property.
• Adequate year-round program staffing to facilitate the growth of our services, and the
ability to respond and adapt to the needs of our campers and families.
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CAMPSITE & FACILITIES
Since 1933, Mt. Hood Kiwanis Camp and the U.S. Forest Service have worked together to provide
individuals with disabilities an outstanding overnight recreational opportunity at our campsite
on the slopes of Mt. Hood. Within camp, you will find the raging Little Zigzag River, a pond for
fishing, our horse corral, an adventure course complete with rock wall, zip line and a giant swing,
a swimming pool, three main lodges, several small cabins, a yurt, and several platform tents. There
are also many opportunities for hiking, biking and snowshoeing on the extensive Forest Service
trail system that exists around our campsite.
Both our campsite and the pristine natural environment—at 3,000 feet in elevation—where
our camp is located, suffer the relentless forces of Mother Nature, and require constant care
and maintenance from our onsite staff team. In the past five years we have completed over 50
significant repairs and improvement projects at camp, all aimed at expanding the capability of our
site to serve the many campers, counselors, staff members, rental customers, and Oregonians who
visit us every year.
Major Accomplishments - since 2010:
Improvements benefitting the entire campsite
• Installation of a vehicle bridge over the Little Zigzag River at the upper end of our campsite,
providing a second emergency exit out of Camp
• Opening of our new bathhouse connected to the swimming pool
• Upgrades and tank replacements to our aging septic system
• Addition of a costume shed to our campfire area
• Hillside stabilization and a retaining wall on the path up to the horse corral
• Electrical upgrades – all buildings
• New safety fence around the fish pond
• Generators to provide auxiliary power when the power lines to camp go down
• Sensory garden developed outside of Fanning Lodge
• New benches installed at the campfire area
• Water mixer valves upgraded throughout camp
• Renovations in smaller cabins; including flooring, paint, and fixtures
• Resurfacing and sealing of wood floors in all three main lodges
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Cy Lodge
• Repaired fire alarm
• New backup generator
• New paint
• New furniture/decorations in living area
• New TV/stereo
Fanning Lodge
• Floors resurfaced and sealed
• Roofing screws replaced and sealed
• New furnaces
• New tables/benches for the back porch
• Completed concrete floors in mudroom / cleaned and organized mudroom
• New countertops in upper restrooms and in apartment
• Repair and replace leaking faucets throughout building
• New furniture around fireplace
• New salad bar
• Kitchen painted
• Washer and dryers replaced
Maintenance barn
• Extensive purchase of new tools and equipment including an air compressor, welder, chainsaw,
cordless drills, and many smaller implements and pieces of construction equipment
• Organized storage system for our many tools and parts, elimination or recycle of many tools and
materials being stored but no longer used or necessary
Adventure Course
• New zip line installed with wheel chair ramps
• New Giant swing installed
• High ropes circuit rebuilt and reopened
• Various low elements built
• New harnesses and safety equipment (especially for our smallest and largest users)
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Campsite and Facilities Strategic Objective:
To build, maintain, and expand a state-of-the-art array of facilities to serve
children and adults with disabilities, and the many overnight guests who visit our
campsite each year.
2015-2020 Goals
Participate in the campsite planning process. Contribute to design efforts with our architect, staff
and stakeholders to achieve a comprehensive site plan to guide the long-term renovation of camp
buildings, activity areas, and the surrounding landscape.
Barlow bathhouse to cabin conversion. Implement the recently completed design plans to convert
an underutilized building into a small self-contained cabin for additional staff housing during the
summer season and small group/single family rental space during the offseason.
Remodel the small cabins at our campsite. Three small cabins currently reside on camp property.
Each is an aging structure badly in need of redesign and upgrades. With a more efficient layout
and basic modernizations these cabins can better serve campers, counselors and staff during the
summer season and become desirable rental units during the offseason.
Make investments in snow removal equipment at camp. Each year from approximately November
to April, onsite camp staff are responsible for plowing two miles of Road 39 from Highway 26 to
the gates of our camp. In addition the staff carries out all of the snow removal within our campsite
to keep our buildings accessible and our walkways clear. Currently this is carried out with aging
equipment that is not properly outfitted to deal with the volume of snow that we move or remove
each winter. Investments in heavy construction equipment such as a back hoe and/or a slip skid
loader as well as a heavy duty snow plow are needed to greatly improve the efficiency with which
snow removal is accomplished in camp. Permanent/semi -permanent snow barriers installed
for each building in camp would also aid in the winter task of keeping camp operational during
periods of heavy snowfall.
Replacement of the lighting and sound system throughout camp. With a campsite spanning
over 20 acres, it is extremely difficult to communicate quickly with all persons on property in an
emergency situation without a quality outdoor sound system. This need, along with a lighting
system to ease movement throughout Camp during evening/nighttime hours would make our
campsite substantially safer and more user friendly.
Make better use of technology at our campsite. Although our relatively remote location results
in limited access to telephone and internet speeds that are commonplace in more urban areas,
there is room for improvement in the systems we utilize at MHKC. An upgraded phone system
would permit enhanced conference capability with the Portland office, additional lines would make
it easier for outgoing and incoming calls to coincide, and phone units in each of our lodges and
buildings would make it easier for staff to answer calls no matter where in the campsite they may
be working. Wireless internet connection that is available at a minimum, in each lodge or cabin at
our campsite would also be a significant upgrade.
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Continue our collaboration with the United States Forest Service. The Mt. Hood Kiwanis Camp
operates on Forest Service owned property in the midst of the Mt. Hood National Forest. Our
partnership with the Forest Service is as old as our camp and is critical to our continued success.
All decisions with regard to adding new buildings, remodeling the exterior of current buildings,
and/or making changes to outdoor elements of our campsite require the consent of the Forest
Service. By working closely together, Forest Service leadership remain aware of our future plans
and can guide us towards options for our campsite that will result in achieving our goals and
keeping the forest healthy for generations to come.
Introduce the Adopt-a-Project volunteer program to camp. Thousands of Oregonians and
Washingtonians, especially those in area Kiwanis Clubs, have lent a hand to our camp by
volunteering at work parties. Over the decades land has been cleared for buildings, lodges and
cabins have been built, firewood has been cut, snow has been cleared, and more handyman
projects than we can count have been completed. Today the camp is more tightly regulated by
local ordinances, state and county governing departments, and Forest Service regulations than
ever before. This has a significant impact on our ability to have come one, come all work parties
to complete the various tasks necessary to keep our camp operational. To continue benefitting
from the individuals, families, groups, and companies who wish to carry out volunteer efforts on
behalf of camp, we plan to introduce a new volunteer model, called Adopt-a-Project. In a hard
copy format and electronically on our website, interested groups will be able to review the current
list of projects—which will have specifications spelled out in full detail—and select a volunteer
opportunity that matches their interest and abilities.
Expected Outcomes:
• Development of a 10 year plan for the physical structures and utility systems on camp property;
to include remodel of existing buildings and the addition of new structures designed to improve
the functionality of MHKC.
• The underutilized former Barlow bathhouse is remodeled into the new Jim Doig Cabin, providing
more housing in the summer camp months and a small family-sized cabin on the river during the
rental season.
• A complete remodel of the smaller cabins on camp property, better serving our summer staff
and counselors, and appealing to smaller rental groups throughout the year.
• Improved equipment and capability to deal with snow removal, and increased efficiency in staff
work time during the winter months.
• Completion of dozens of small projects throughout camp, deferred maintenance issues are
brought up to date, and routine, scheduled maintenance becomes a norm in camp.
• Robust volunteer program in place at camp, allowing camp supporters, families, and corporate
employee volunteers to carry out projects to benefit our campsite and its programs.
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COMMUNICATIONS
Mt. Hood Kiwanis Camp is dedicated to promoting awareness throughout our local communities
of both the needs and the amazing capabilities of Oregonians who have developmental, cognitive
and/or physical disabilities. At MHKC we believe in inclusion—and we strive to model for our
neighborhoods, schools, local businesses, and organizations—the contributions people with
disabilities can make when opportunities to engage are made available to them.
Major Accomplishments - since 2010:
• Creation of a new MHKC mission statement that is brief, straightforward, and succinctly
communicates our purpose to the greater community.
• Design and launch of a retooled brand for MHKC, positioning ourselves for the future by
developing a new look for our camp. Our new logo expresses the freedom and growth that
we envision for our campers. The redesign of our Trail Mix newsletter and other camp collateral
materials, brings a fresh innovative style with broad appeal and helps the community at large to
understand the value and importance of empowering children and adults with disabilities.
• Replacement of our outdated website with limited user functionality, with a completely
redesigned site aimed at educating visitors about MHKC, as well as providing the capability to
engage with all of the camp’s major services and programs via a web-based platform.
• Focus on social media. MHKC has built a robust Facebook page with an active following, in
addition to a YouTube page, Twitter feed, media library, and a wide-ranging e-newsletter with an
audience that has grown substantially in the past five years.
• To aid us in telling the camp story, we have created new camp videos and captured testimonials
from many of our campers and their families.
• MHKC has been listed among Oregon’s 100 Best Nonprofits to Work For, published by Oregon
Business Magazine—three years running.
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Communications Strategic Objective:
Implement and maintain an integrated communications plan which establishes
and promotes an MHKC brand identity.
2015-2020 Goals
Develop a new camp brochure. Continue efforts to promote our new camp brand and tell our
story with redeveloped collateral pieces designed for multiple uses.
Begin producing an Annual Report. Deliver on our commitment to be transparent to our
supporters and the public with respect to our fundraising strategies, sources of revenue, and
expenditure of funds. This tool will be designed each summer for publication on our website and
available in an electronic format that can be easily shared with current donors and interested
future supporters alike.
Design an MHKC campsite rentals packet. With the recent focus on improving our campsite’s
appeal and functionality for rental customers during the offseason, we must now focus on getting
the word out to the public about the availability of our camp for retreats, reunions, weddings, and
more. The new packet will include information and photos of lodges and cabins, a map of camp, a
rental pricing sheet, and details on how to schedule a site visit or book the property.
Maintain an integrated website that represents all aspects of MHKC. Continue to create and
maintain web-based tools, such as: registration for camp programs, YouTube page, staff and
counselor resources, information and tickets for camp events, camp calendar, interactive bulletin
board, photos and music from camp, camp rentals information, and more.
Produce an MHKC media kit. With a desire to make is easy for our media partners, and thereby
earn more local media coverage—we will prepare a customizable media packet that contains basic
information about camp and all pertinent materials and detail on the particular story for which we
are seeking media coverage.
Keep using social media. Through social media camp has found a great tool to share information
and spread the word about our work. We intend to continue aggressively utilizing online and
electronic formats as a great way to tell our story and engage new supporters.
Focus on public relations and telling the Camp story. Everyday life changing work is taking place
at MHKC, and it is essential we share our story through as many channels as we can. We will
continue seeking coverage for our organization using all available strategies including:
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Radio and television coverage
Social media
Earned media
Networking through partner websites and area social calendars
Presentations to service clubs, business organizations, and schools
Outreach through volunteer fairs
Coverage in local newspapers, magazines, and other print publications
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Maintain our focus on producing and promoting quality camp events. From summer camp itself,
to our fundraisers, our work parties, and Thursday night BBQ’s all summer, MHKC has a great
tradition of hosting mission-focused events that are a lot of fun. But these events will always
have room to grow, so our communications team will emphasize promotion and work to increase
attendance and the overall impact these events can have on delivering the camp’s mission.
Assist people with disabilities to become their own advocates. Through our camp programs
and by working side-by-side with our campers and their families, MHKC will promote community
awareness on the importance of inclusiveness and the need to make accommodations allowing
people with disabilities to have access to the services and opportunities readily available to most
Oregonians.
Expected Outcomes:
• The new MHKC brand and logo are recognizable throughout Oregon and SW Washington and
awareness of camp and its work spreads beyond the campers and families who utilize our
services.
• MHKC has collateral materials and marketing tools that are attractive, accurate, electronically
friendly, and tell our story well. These materials are readily available to the public, donors,
camper families, local businesses, and others who are interested in our mission.
• An annual report is produced and electronically distributed each fall sharing with supporters and
interested individuals information and details about our fundraising strategies, sources of
revenue, and expenditure of funds.
• The camp is managing a growing rentals business, aided by accurate and up-to-date information
on the website and in the rentals packet, which contributes to a sustainable source of income for
MHKC.
• Due to our emphasis on social media and our new website, MHKC’s support base grows
and friends of camp are satisfied with the ease of accessing information, registering for camp
programs, renting our campsite, and making other transactions with camp.
• Efforts made through local media, with partner organizations, through social media and
by positive word of mouth, result in greater awareness of Mt. Hood Kiwanis Camp, more
understanding of and support for persons with disabilities in our community, and more
supporters and friends of camp contributing their time, talents, and treasure to our organization.
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DEVELOPMENT
To ensure MHKC is serving children and adults with disabilities for generations to come, it is
essential that our organization maintain a robust development structure that is both stewarding
the finances supporting the camp today, while also cultivating the resources that will fund the
future. Our fundraising efforts need to be creative, and recognize the fact that there are more
nonprofits than ever before working in our community and a limited amount of philanthropic
dollars available in the community to support mission-driven charitable efforts.
Major Accomplishments - since 2010:
• Over the past five years MHKC has renewed relationships with dozens of families who have
supported our work for decades. We have seen increases in financial support from many of
these donors and are delighted to have them actively participating in growing the programs
of MHKC. The camp has also visited with all of the private foundations in Oregon who have a
history of providing us grant support. We have enjoyed meeting program officers and restarting
conversations asking for input on how to accomplish our strategic objectives over the next
five years. We are grateful to have received new grants from these funders and look forward to
bringing future proposals to them as we carry out our plan to expand programming and improve
our campsite.
• A key component of our financial growth since 2010 has been the increased success of the
annual camp auction and gala. We have achieved a 147% increase in the gross revenue earned
at this event in the past five years. Nearly 500 guests now regularly attend and we are
consistently raising over $80,000 in sponsorships alone. This compared to just $28,350 in
sponsor support raised in 2010.
• In 2010 the Walk, Roll or Stroll was in its third year. For a new event, our initial success has been
significant and we are happy to share that the Walk has produced proceeds of over $30,000 for
the past three years. We have focused this event on our campers, their families, and the reunions
of campers with summer staff and counselors. The opportunity to reconnect and celebrate camp
has become an important element of this event—and in addition to the fundraising—is a focus we
want to maintain and expand in the future.
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• In 2013, we added the Fore the Kids Golf Classic, a tournament held at The Reserve Vineyards
and Golf Club and led by the members of the Tigard Kiwanis Club, in collaboration with camp
staff. With over 150 golfers and volunteers in its first year, the event raised $15,000 for Camp
programs and operations , it just missed $20,000 in 2014, and we believe it still has ample room
for growth in the coming years.
• Since 2010 the Camp has successfully engaged new corporate support of our work. Many of
these companies are regional or national companies, with a national or global scope. Their ability
to impact the efforts of our camp is significant. Businesses and corporations have stepped up to
participate as sponsors and guests at our fundraising events, have carried out work parties for
us up at camp, and have connected us to many pro-bono goods and services which have assisted
us to provide services and keep our expenses low. We are grateful for their belief in the camp’s
mission to empower children and adults with disabilities.
• In 2012 we created and introduced the MHKC Empowerment Circle Annual Membership
Campaign. This circle provides supporters with the opportunity to purchase an annual
membership to the camp, and contributes to our goal of stabilizing our funding base, allowing
our annual operations budget to come primarily from repeatable and known sources. By 2014 we
had 46 members who combined added nearly $25,000 to our annual camp budget.
Development Strategic Objective:
Design and execute a growing revenue and endowment plan, focusing on
achieving a diverse funding base, sustainable over time.
2015-2020 Goals
Traditional Fundraising
Continue utilizing a split format for the camp auction. Building on our success in 2014, MHKC will
stay with the new two-events-in-one-day format and concentrate on growing total participation.
Hosting two events over one day allows the camp to tailor each gathering to the audience, and
allows our friends and supporters to select the experience and price point to which they are best
suited. The camp is dedicated to the families whose sons and daughters attend our programs,
and we are excited about featuring one of our campers and their family each year. Over the next
several years we will concentrate on engaging more of our camp families in attending, recruiting
guests, and supporting the camp through our annual auction.
Focus on the growth of new Fore the Kids golf tournament. This event provides the camp with
a great opportunity to reach out in the community and attract new supporters. Filling the course
with 36 teams, adding a small auction and securing lead sponsors who return year after year to
support the event, are our primary goals for this event. Our partnership with the Tigard Kiwanis
Club whose members give generously of their time— is a model the camp would like to replicate
with other fundraising projects in the future.
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Increase participation in the MHKC Empowerment Circle membership campaign. Launched in
2012, our new membership campaign has the potential to be a significant source of renewable
annual revenue to fund our camp programs. Careful stewardship and cultivation of our
Empowerment Circle members, could lead us to identify prospective major donors and assist us in
building the relationships that lead to bequests and other forms of planned giving.
Invest in new donor management software. Implementation of a more sophisticated database
system would permit the camp to better manage, cultivate, and recognize our supporters. The
ability to collect more donor information and schedule important donor outreach and follow up
events would aid our overall development effort and increase staff efficiency.
Camp funding through grant writing. Submitting grant proposals will always be a cornerstone
of the camp’s development effort, and routinely helps us to raise the revenue needed to run our
programs. Historically the camp has focused on local and statewide foundations for grant support.
Future goals include approaching more corporate foundations, as well as looking at national
foundation and federal government agencies whose funding priorities align with the work of
MHKC.
Donor stewardship and retention. Nonprofits with a high donor retention rate have long-term
supporters who come back year after year, and the camp must work hard to retain donors
recognizing that the true benefit of acquiring a donor can only come when a relationship with that
donor is maintained over the long term.
Earned Revenue
Camp rental program. Earned income is any capital generated in exchange for services. Nonprofit
organizations often earn capital through the sale of products in gift shops, admission fees and
other sales. At MHKC, our campsite as an offseason rental property—open to the public—provides
an excellent opportunity to generate earned revenue. Rental income from our camp property is
a funding source that has not been adequately developed, and could provide substantially more
annual income than is currently realized.
A number of strategies are underway to increase the rental business at MHKC over the next five
years, including:
• Addition of a Rentals and Volunteer Coordinator to the year-round camp Staff. This position will
be dedicated to responding to inquiries and managing the rental experience for our customers,
as well as carrying out marketing and outreach to attract new rental business to camp.
• Upgrades to existing buildings and lodges to increase the comfort and functionality of our rental
spaces. Includes strategic purchase of new furniture, twin and full size mattresses, and other
comforts that appeal to families, corporate groups, retreatants, and couples seeking to use the
camp as a wedding location.
• New pricing structure aimed at earning repeat renters, attracting new clientele, and providing
incentives for longer stays in camp and making referrals.
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• Development of a robust camp rentals section on the new website, allowing the public to tour
our facilities, learn about available activities, check pricing, and make inquiry about availability.
• Preparation of a rentals packet to be distributed at various events and made available to the
persons looking into the camp as a rental location.
• Investment of two major local foundations in launching this program and the sustained focus of
the staff and Board of Directors to promote the rental program, as well as execute and evaluate
business strategies aimed at growing the potential of this funding stream.
• Purchase Google AdWords in order to maximize our online presence and attract new potential
clients searching for facilities online.
MHKC Foundation
The MHKC Foundation was established in the 1990’s and is the endowment arm of our
organization. With a focus on ensuring the camp’s existence into perpetuity, the goal is to grow
the fund which has recently reached $1 million, to a multimillion dollar fund capable of generating
sustainable annual operating support to the camp.
The Foundation looks to several key strategies in the coming years to achieve its objectives.
• Stewardship of those who have made the commitment to leave a bequest to the endowment
fund with a focus on recognizing and celebrating the generosity to camp of those individuals
and families.
• Identification of donors who are ready to make a legacy gift commitment to the endowment
fund.
• Cultivation of those who become members of the Empowerment Circle membership campaign—
working to identify supporters with the capacity to become major donors, and/or those whose
sustained gifts over time indicate that they might be willing to consider a legacy gift to the camp
in the future.
Capital Campaign
Mt. Hood Kiwanis Camp is the result of an 82 year partnership with the U.S. Forest Service in the
Mt. Hood National Forest. Working together, our two organizations have safeguarded our 22-acre
campsite and collaborated to develop the property to support the activities of our camp and
showcase the scenic beauty found on Mt. Hood. Over eight decades various buildings, cabins,
and camp systems have been added to our facilities resulting in the arrangement of lodges and
uses of our property that we take advantage of today. As building codes and environmental
oversight policies have evolved, particularly in the past 25 years, the construction materials and
techniques which can be employed in camp have changed significantly. At the same time the cost
of maintaining our buildings and the need for upgrade and remodel to buildings that are now, in
some cases, over 50 years old has increased dramatically.
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In 2015, we have a campsite that has benefitted from sustained attention over the past five years to
repair or replace broken and outdated equipment, as well as to improve systems. Dozens of small
to medium size projects have been completed to improve safety and help our campsite to run
more smoothly. While these investments are making a difference to the experience of our campers,
counselors, staff, and the rental customers who use our camp, we still face major remodel/upgrade
issues in some of our primary lodges. Furthermore, we recognize we are currently faced with
inadequate housing options to accommodate the planned growth of our programming, and we
realize an investment in several of our camp structures and systems could increase their usable life
and make them vastly more efficient. In short, it is time to think more holistically about the longterm future of our campsite and its facilities.
The well-formulated, 10-year campsite master plan that staff members, the Board of Directors, and
our many camp stakeholders will contribute to over the course of the next two years, will become
the first cornerstone of our long term plan to conduct a capital fundraising campaign for MHKC.
We are excited to select a local architect and engineer with extensive experience in guiding camps
in the Northwest through the visioning and design process, and on to the successful completion of
capital fundraising and construction.
A capital campaign is a complex and demanding undertaking, therefore the camp will proceed
cautiously, assessing our readiness and the readiness of our donor base to support a capital
fundraising effort.
Occurring alongside our work to develop the future plan for our campsite, over the next few years
initial steps will be taken to help us:
• Determine how MHKC is viewed in the eyes of prospective donors, and to “light a fire” under
prospective donors by inviting their input about the camp and the proposed campaign;
• Determine whether our community understands the importance of our proposed capital
improvements with regard to serving our campers;
• Determine whether the camp has access to financial resources sufficient to reach our campaign
goal; and
•Assess the camp’s organizational infrastructure and its ability to handle all the particulars of a
capital campaign, as well as sufficient volunteer and staff capacity to solicit contributions.
For MHKC, a “passing grade” and the confidence to move forward will occur when we can confirm
that our community appreciates the work of our camp, understands the value of our proposed
capital improvements, and has the financial resources to put the campaign over the top. In
addition we need internal confidence that our organizational infrastructure is sufficient to handle
the rigors of a capital campaign.
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Expected Outcomes:
• The continued growth of MHKC fundraising events, attracting new guests who become
supporters of our organization and allow us to continue increasing the contribution of event
revenue to achieving our overall annual budgets.
• Ongoing success in securing support from local foundations through the funding of grant
proposals, as well as new success in identifying and earning support from larger national
foundations and targeting the appropriate agencies for federal government funding of MHKC
programs.
• Enhanced ability to manage our relationships with donors and cultivate new and/or increased
donor support through the implementation of a new donor database software system.
• The benefit of long-term investments in the life changing programs of our camp that result from
a high rate of donor satisfaction and retention.
• Increased participation in the Empowerment Circle membership campaign, which results in an
ever-growing support base of committed annual members contributing on a sustainable basis to
the routine operational costs of Mt. Hood Kiwanis Camp.
• Resurgence of interest in and legacy gifts made to our endowment fund through the MHKC
Foundation. Cultivation of major donors and the stewardship of those whose dedication to camp
has spanned many years and could lead to a future bequest.
• Development of a highly productive, new revenue source through the rental of our campsite
during the offseason as a retreat, reunion, corporate event, training, or wedding facility.
• Comprehensive visioning and design process that results in the development of a 10-year master
plan for the future of our campsite.
• Completion of a feasibility study allowing MHKC to assess its readiness and thoughtfully prepare
to conduct a capital campaign within the next 4 to 7 years.
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FINANCE AND
ADMINSTRATION
A key component of nonprofit sustainability is the commitment of Board of Directors and staff to
strong fiscal management and planning. For the camp to remain financially strong and effective we
must understand the true cost of our programs, monitor the financial status of our organization on
an ongoing basis, and be able to meet our expenses in a timely manner. Enormous improvements
in our financial resources, procedures, and systems have been made since 2010, and our camp
leadership remains fully committed to ensuring that MHKC continues to operate as a financially
sound organization.
Major Accomplishments - since 2010:
• Implementation of an upgraded accounting program allowing us to improve tracking of revenue
and expense and better manage AP/AR.
• Development of a new chart of accounts with a more comprehensive general ledger designed to
reflect how funds are utilized within departments of our camp.
• Redesign of all financial statements and monthly/quarterly financial reports—allowing for
accurate forecasting, improved tracking of cash flow and timing, and significantly enhanced
budgets at both the organization and department level.
• Interviewed and hired a new accounting firm. Now working with a CPA who has a focus on
nonprofit accounting.
• Revisions and updates to both our financial and Board of Directors policy and procedures
manuals.
• Amended MHKC’s articles of incorporation and restated bylaws to more accurately reflect
present day operational practices of the camp.
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Finance and Administration Strategic Objective:
To utilize best practice standards of accounting and nonprofit management
to ensure the organization is being administered efficiently and is maximizing
effectiveness.
2015-2020 Goals
Accurate budgeting. Continue our focus on developing exact and realistic program and overall
organization budgets.
Routine monitoring of our financial status. At the program level, as well as for the overall
organization.
Maintain our focus on managing cash flow. The camp has made significant progress in financial
stabilization and managing the timing of revenue and expenses. We want to remain focused on
adequate cash flow allowing us the ability to meet expenses in a timely manner.
Invest in strong financial management resources. In terms of both personnel—hiring experienced
nonprofit finance professionals, and material—software systems, technology and other resources
that support our organization in carrying out strong financial management.
Continue the implementation of best practice procedures and methodologies. These tools will
help us to generate the key indicators of our financial status, account for overhead costs, and
routinely update staff about our cash position to inform their day-to-day decision making.
Improve systems. This will be an ever present focus, allowing us to effectively communicate
financial information among staff, board members, camp families, and our supporters—both to
those who have financial backgrounds and to those who do not.
Expected Outcomes:
• Camp budgets are accurate forecasts of future performance and guide the staff in directing their
programs.
• The camp leadership team work with timely, accurate and useful financial reports, allowing them
to be proactive and manage the organization’s resources astutely.
• Cash flow within the camp is well managed, the finance office and department heads receive
routine financial performance data which they can use to make expenditure decisions, and
contribute to the organization’s overall financial health.
• Camp takes advantage of the knowledge of nonprofit financial professionals, the latest
accounting technology, and the best thinking within the nonprofit sector to ensure our
organization achieves and maintains a stable and healthy financial position, allowing us to focus
on serving people with disabilities to the best of our ability.
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Conclusion / How can you HELP
This is an exciting time for the Mt. Hood Kiwanis Camp. We have a knowledgeable and passionate
staff, a diverse and experienced Board of Directors, and committed supporters who offer their time,
talent, and treasure to help us to succeed. We have carefully assessed our current environment, the
opportunities and challenges that lie before us, and have developed strategies to take advantage of
our potential while minimizing possible threats.
The strategies we enact in the next five years will have a pivotal impact on our camp for decades
to come. It is our commitment to all of you – our campers, families, and our supporters – to keep
asking ourselves the hard questions, grappling with the difficult resource decisions, and ensuring the
choices we make are always in service to our campers first. Together we will guide Mt. Hood Kiwanis
Camp to prosper and grow, to meet the challenges of the next five years, and to lead the way in
empowering children and adults with disabilities.
One of MHKC’s greatest strengths is the base of support that we have from Kiwanis clubs, camper
families, camp counselors and staffers, and the many businesses and individuals who are passionate
about our mission to empower children and adults with disabilities. We need your time and talent
to help us make our camp the premier organization of its type in the Northwest. Please consider
getting involved in one of our many volunteer opportunities.
Volunteer up at Camp – We frequently organize work parties to help us complete the many tasks
necessary to keep our 22-acre campsite clean, fully functional, and ready to serve campers and
rental groups. Wood cutting, trail work, painting, building maintenance and repairs, snow removal,
and many other preservation and preventative tasks are required each month at camp. Perhaps your
club, company, church, or family would be interested in adopting a camp project or putting together
a work party to help MHKC. Call the camp office at 503-452-7416 or visit our website at www.mhkc.
org to learn more.
Get involved in an MHKC Event – Each year we put on three major event fundraisers; our annual
dinner & auction in the spring, the new Fore the Kids golf tournament in the summer, and the Walk,
Roll, or Stroll in the fall. It takes the time, creativity, and community connections of many dedicated
friends of camp to make these events a success. If you are interested in helping us to plan our event,
recruit sponsors, or help with setup and break down, we would like to hear from you. Call the camp
office at 503-452-7416 or visit our website at www.mhkc.org to learn more.
Adopt-A-Project – We have many needs up at camp. Buildings in need of repair or remodel,
equipment we do not currently own, but that we would benefit from having up at camp, and
outdoor spaces that could be improved to better serve our campers. Perhaps your club, church,
neighborhood or family would like to raise funds or pitch in your time and energy to help us
complete a needed project. We would love to have your help. Call the camp office at 503-452-7416
or visit our website at www.mhkc.org for more details and a list of projects.
Spread the Word – Among our biggest goals over the next few years, will always be continuing to
expand the network of support that exists in the greater Portland area, and across the state, for our
camp. You can help us do that by talking about the camp and letting the people you interact with
know about the amazing programs Mt. Hood Kiwanis Camp provides to kids with disabilities. Can a
MHKC Staff or Board member come and speak at your place of business, your church, your Kiwanis
or other civic club, or your neighborhood association meeting. We have heartfelt videos of camp,
testimonials from our families, and lots of camp materials to share with you in hopes that you will
help us to share them with our community. Call the camp office at 503-452-7416 or visit our website
at www.mhkc.org to schedule a presentation or pickup camp promotional materials.
Donate – Our camp exists because of the generosity and commitment to our mission by many.
Our revenue stream allows us to serve our campers and we appreciate monetary donations of any
amount. Donations can be made by calling the camp office at 503-452-7416, visiting our website at
www.mhkc.org, or mailing payment to 10725 SW Barbur Blvd, Suite 50, Portland OR, 97219.
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www.mhkc.org
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