NevadaAppeal.com
your target is
our audience
local residents
business
community
visitors
580 Mallory Way | Carson City, NV 89701 | 775-882-2111
January 2017
2
market overview
The capitol of the
Battle Born State…
Carson City! A vibrant state capital located between the
Sierra Nevada Mountains and the Great Basin Desert, just a
short half hour drive away from the Jewel of the Sierra, Lake
Tahoe. Carson City has been Nevada’s state capital since its
inception into the union in 1864. Today, Carson City is an
exciting mix of history and new industry. Carson City sits
conveniently close to the activity of both Lake Tahoe and
Reno, so residents take advantage of year-round activities
such as skiing, boating, hiking, shows and casino nightlife.
Carson City is home to Nevada’s Governor’s Mansion, State
Legislature and State Museum. Residents enjoy a lively local
arts scene, multiple world-class golf courses, and captivating
historical exhibits such as the Nevada Railroad Museum,
and the country’s largest National Historic Landmark,
Virginia City, whose main street still retains the look of
an 1850s mining town. Visit downtown Carson City for
a memorable, and historic, shopping experience. Make a
special point to visit at the end of October when Carson
City hosts the official Nevada Day celebrations including a
carnival and a parade.
Proudly the Silver State’s oldest daily newspaper, the
Nevada Appeal came into existence in May 1865. It is
the longest continually operating business in Carson
City and celebrated its 150th anniversary in 2015. Swift
Communications, a Nevada-based company, has owned
and operated the Appeal since 1995. The Appeal is a paid
newspaper published Tuesday through Sunday, with an
average daily readership of 19,429 and an average Sunday
readership of 25,537.
The Nevada Appeal and its affiliated website,
www.nevadaappeal.com, focus on local and community
news, as well as major world and national headlines. Special
publications include the the Health & Wellness Guide, the
Senior Services Directory and the Nevada Day magazine.
The Nevada Appeal takes great pride in being the capital
city newspaper!
audience
demographics
Population*
Carson City
County��������������������������
54,619
Median Household
Income*
$47,290
Carson City
County������������������
Households*
Carson City
County���������������������������
21,359
Number of Business
Establishments*
Businesses Located
in this Area ������������������������
print | digital | advertising | marketing
2,777
*Source: Alteryx, 2016 Estimate
3
powerful reach
Print
Edition
The Nevada Appeal is proud to be the hometown
newspaper of Nevada’s capital! The residents of Carson
City, and the surrounding areas, rely on the Nevada
Appeal for local and national news, as well as high-quality
reliable advertising for local
businesses.
Make sure your company’s
message is reaching the
demographic you want:
affluent, decision-making
residents! Our most recent
CAC publisher statement
shows a circulation
(including e-edition) of
almost 13,952 on weekdays
and over 17,752 on Sunday!
Digital
Services
NevadaAppeal.com
Our digital market tools will help spread your business’
message throughout the region. Ask our consultants about
website display ads, mobile advertising, targeted email blasts,
targeted digital display ads, social media marketing, website
design and more!
Make sure you are putting your message in front of your
clients and future clients.
30-day traffic*
Users�����������������������
Page
Views ���������������
99,680
455,995
181,484
Sessions������������
*8-month average. The Nevada Appeal shares a website with the Lahontan Valley News.
print | digital | advertising | marketing
4
product snapshot
Reach Northern Nevada’s Coverage
Best Consumers
Area
with our Award-Winning Publications!
Nevada Appeal
format: newsprint
frequency: six days a week (Tue-Sun)
quantity: 13,952 Tue-Sat / 17,752 Sunday
CA R S O N C I T Y & CA R S O N VA L L E Y H O M E & L I F E S T YL E Q UA R T E R LY
AU T U M N 2 016
INSIDE
–
GET YOUR YARD
READY FOR SPRING
–
WE’VE GOT
YOU COVERED
IF THE
WALLS COULD
TALK
West side Carson City home has
served as hospital, hosted John Wayne
format: glossy magazine
frequency: quarterly
quantity: 15,000 issue
PRIME
format: glossy magazine
frequency: bi-annually
quantity: 25,000 issue
EMPLOYMENT GUIDE
FALL 2016
GET
THE JOB
The right way
to follow up after
an interview
PG. 4
GIVE A PROFESSIONAL
IMPRESSION
PG. 12
INTERVIEW CHECKLIST
PG. 14
NEGOTIATING SALARY
Dining | Gaming | Recreation
Entertainment | Services | People
Nevada appeal • BeST of carSoN ciTy
1
[ Virginia City
[ Washoe Valley
[ Fernley
[ Silver Springs
[ Fallon
[ Moundhouse
[ Dayton
[ Carson City
[ Genoa
[ Gardnerville
[ Minden
[ Yerington
[ Wellington
[ So. Lake Tahoe, CA
89408
89406
89403
89440
89704
89706
89701
89703
89705
89411
89429
89423
96150
89449
89410
89447
89444
HIRE
format: glossy magazine
frequency: quarterly
quantity: 25,000 issue
Best of Carson City
2016
BEST of
Carson City
distribution
NE VADA
CALIFORNIA
MARKET TRENDS
Valley HOME
The Nevada Appeal is Nevada’s capital city newspaper.
Based in Carson City this publication distributes six days
a week with coverage throughout northern Nevada and
California.
format: glossy magazine
frequency: annually
quantity: 15,000 issue
Ideas. Solutions.
Results.
The demographics of your best customers come from all walks of
life. Let us dig into who your best target customer is and build a
focused marketing campaign tailored to your needs.
Whatever your customer’s passion, our targeted content strategies
will provide a dynamic marketing option for your business.
SwiftLocalSolutions.com
For Marketing & Advertising Information, please visit us online at:
www.NevadaAppeal.com and click on the ADVERTISE tab.
Or call us at: 775-882-2111
Street Address: 580 Mallory Way, Carson City, NV 89701
print | digital | advertising | marketing