36
NEMP Report 18: Technology 2000
Popcorn Survey
Approach: Group
Focus: Planning a product marketing survey.
Resources: Individual and team worksheets.
Questions/instructions:
Imagine that your team is going to set up a popcorn
factory in your school to help raise funds for a school
trip. Before you start to make popcorn, you need
to have good information. You need to know about
the kind of popcorn people might want to buy, and
the best way to sell it. You would need to get
your information from the people who might buy the
popcorn, so you will need to think of questions to
ask them.
To start off, each person in your team will do some
thinking on your own. On your own, make up a list
of the things that you think might make people want
to buy your popcorn. See how many things you can
think of. I’ll give you each a piece of paper to write
your list of things on. You can have two or three
minutes to do this.
Give each student an answer sheet and supervise
independent work.
You’ve each had a chance to think about things that
might make people want to buy the popcorn you will
make at your factory. It would be a good idea to make
up a list of questions, or a survey, so that you can get
information from quite a few people; information that
would help you to decide what kind of popcorn to
make, and how you would sell it.
It’s time to work as a team now. First, each person is
to tell the others the things they thought of that might
cause people to want to buy your popcorn. After
that, your team is to make up a set of questions, or a
Level: Year 4 and year 8
survey, that you will use to find out information that
will help you decide what kind of popcorn to make,
and how you would sell it. You can plan and write
your questions on this paper, and you can have about
10 minutes to make up your survey. After that you can
try out your survey on me, and ask me your questions.
Let me know when you are finished.
Give out team answer sheet.Allow up to 10 minutes.
Now you can try out your survey by asking
me your questions. I’ll tell you what my
answers would be.
% responses
y4 y8
Questions developed
do you like popcorn?
15 13
what kind do you like? (general question)
28 15
Preferences
piece size/shape
8
11
colour
26 19
flavour(s) (including butter, salt)
75 87
temperature (hot, cold)
12 24
packaging
21 44
quantities
25 47
pricing
33 74
promotional name/logo
advertising options
appropriate sales outlets
2
13
21 45
7
YEAR 8 TEAM — HIGH
Q: Wha
tk
Q: Wha inda flavours
t sizes
would
yo
you like
Q: Wha
?
t price u would like?
s would
Q: Wha
be fair
t thing
?
would
Q: Wha
you
tk
Q: Wha inda advertis like it 2 be in?
tt
in
Q: Wou emperature g would be b
est?
would
ld u like
u li
differe
Q: Wou
nt colo ke it 2 be?
ld u like
urs
fe
Re: like
pink po stive popco ?
rn?
pcorn,
entine
with he
s!
arts fo
r Val-
Commentary:
Year 8 groups were much more likely than year 4 groups to address packaging, advertising and sales issues.
24
Chapter 4: Technological Capability
1.
What f
lavoure
d popc
li
ke?
YEAR 8 TEAM — HIGH
orn wo
?
n
r
s
o
a
uld you
c
• Ca
op
nal
r
p
r
e
r
a
k
m
u
e
o
n
r
l
y
o
n
• But
opc
ter
ike o
you l aving a p
•
o
d
Honey
s
h
r
f
u
o
o
• Co
idea
t flav
ike? was 250
loured
*Wha u like the
you l
it
•
o
if
o
d
Plain
y
2
g
$
o
in
r
D
g
o
*
?
• Salt
orn f
scot
acka
?
ed
ured hours
a ma sort of p our popc
o
l
o
•
t
op
dc
h
o
s
o
r
*Wha you buy
f
2. Ho
orn
afte
ld
w muc
popc ally hard
h do yo
*Wou ?
r
u
o
c
s
o
y
e
ut
s
r
t: $1.50
m
e
?
k
n
r
ik
l
r
o
u
gra
o
- $2.00 hink it should
3. Do
pc
o
ld yo k if we w vers?
p
u
y
o
r
o
u
th
in
*W
to
ll ou
can of ink we should
ou th
e lef ce to se pcorn?
le
g
*Do y serve th
?
a
o
l
n
and M’s monade and ive out a
dp
ell p
e
cor
a bag o
with ea
we d e is a goo time to s old pop
(drawin
f
c
c
r
d
g of lem h purchase? M
*Whe is a goo warm or
,
p
n
o
t
a
na
ck of M
*Whe u like ho
&M’s w de can, and
o
y
it
h yes a
o
D
*
longsid
e)
YEAR 8 TEAM — MID
*
u like?
What kind would yo
?
us
e
giv
*
u
yo
ill
w
How many money
u like?
What size would yo
*
all pack of $5.00.
sm
r
Would you like ou
?
rs
u
*
o
v
a
fl
vourite
re your fa
rice?
* What a
b
sona le p
re
a
*
ts
a
h
* W
bags?
e
iz
s
*
ts
a
h
* W
rands?
?
* What b h fat should be in it
c
u
ld buy in *
m
u
o
w
w
o
* H
ge you
ra
e
v
a
e
th
* Whats
a week?
YEAR 4 TEAM — HIGH
Which flavo
urs would y
ou buy?
What price
do you think
popcorn
should sell fo
r?
What size w
ould you pre
fer?
What other
things would
you sell
with it?
Would you b
uy it if you ta
sted it?
Would you b
uy it if it was
in a flash
bag?
Would you b
uy it if we w
ere fundraising for so
mething?
Should we m
ake it all diffe
rent kinds of
and shapes?
flavors
.
e
Would it be b
ou lik
y
o
e
tt
d
e
r
if we made it
pcorn
Should we m
oursleves?
ay for
ake different
d of po u want to p
in
k
t
a
size boxes diff
h
o
p
y
ric
W
e
o
s?
d
1.
erent
h
w muc
Should it be se
2. Ho opcorn.
.
e
rv
k
e
d
li
as quickly as
should we just
the p
posobile or
do you
to be.
not mind.
lavour you want it
f
.
t
e
a
b
h
S
o
ho
W
o
t
ul
d
d
it
.
th
e
t
3
e bags andW
n
p
ch
oyntainers
ou wa
at sha
ut in recyled
.
4. Wh t colour do y want us to p
Wou kind of be able to be
u
a
h
o
pop
y
Should we m
ld yo
5. W
cor
ake it loDw
uch do
u
o
m
in
l
w
fa
i
y
k
t
o
a
ou w nd e
he
itlth
t.
y. n do yo
6. H
?
e
x
D
c
k
o
c
a
o
b
o
a
p
a
n
lo
u
y
.
e
in
t
lt
h
o
it
t
sa
e
cold u like y butter ured? like?
you lik
tter or ot.
u
ld
b
u
a
y
o
o
?
n
n
ur p
7. W ou want a
Do y
arm, h to you
opc d salt?
y
old, w
orn
8. Do ou want it c e delivered
How ou wan
hot
b
y
t
or
9. Do ou want it to
Do y much your p
p
o
y
o
o
p
o
u
D
p
c
cor
wan
orn
Do y
10.
.
n
b
t
house
Do y ou wan it in a c would urnt?
y
t
o
som ou wan it in a p ntaine ou like.
l
t no
r
e.
ne o astic b ?
YEAR 4 TEAM — MID
ag?
r do
you
wan
t
?
ul
rf
ou
ol
c
it
e
lik
Would you
t on it.
ask them
a little soty or so
what co
e
Would you like it
m
uler
ho
d
ke
o they lik
ta
to
g
ba
a
in
it
e
e plain po they like
lik
Would you
r.
pcorn.
w
gu
o
su
g
u
in
ld
you p
little ic
Would you like a
Huge size ay $1.00 for lage s
ize
$2.00
37