COMPLEX TECHNOLOGY SIMPLE CHOICE THE STORY Above all, Von Arkel is a promise. A genuinely new idea, creating an approach to optics that goes far beyond the marketing of a simple frame. The foundations of the brand lies in an ambition to create one of the very best eyeglasses available anywhere. The Von Arkel brand was born from the enthusiasm of two brothers, one an optician and the other a consultant in new technologies. Both share the same ambition: to provide clients with the unique experience of an eyewear distinguished by its quality, its comfort, its reliability, its durability and its timeless design. To achieve this, Von Arkel brought together the best know-how in the fields of micromechanics, optics, physics and information technology. The pooling of companies renowned for their competence and quality allowed the ambition of Von Arkel eyewear to be realized in a finished product which incorporates a revolutionary hinge, derived from the world of watchmaking, ARKLIGHT ™ optical lens, and the use of PVD physical process for the treatment of colors. The end result is a choice of elegant, sober and timeless frames in premium quality titanium equipped with avant-garde lenses that can be tailored exactly to individual requirements - very light and reliable glasses with first-rate optical qualities. VON ARKEL BENEFITS • Monobloc titanium frames, without any solder or screws, which are supple, durable and extremely light. • Completely individualised, latest generation, high-definition lenses • Innovative hinge guaranteeing reliability and regularity of execution • Coloration by PVD process, fusion in the matrix for durable color • Optimal wearing comfort • Sober, essential and timeless design • Unique integrated concept from sale to production • ARKLIGHT ™ high-technology individualised optical lenses • Swiss Made certification HINGE AND DESIGN THE SWISS MADE LABEL A REVOLUTIONARY SWISS MADE HINGE TITANIUM MONOBLOCK DESIGN Von Arkel calls up all the excellence and quality of Swiss industry. From the choice of materials to the manufacture of the hinge, to the choice of partner for the lenses, and not forgetting the sales interface derived from cutting-edge IT, every aspect has been considered to ensure a truly exceptional product. One of the great innovations of Von Arkel glasses is their revolutionary hinge. To deal with the problem of friction and allow greater reliability and durability, the hinge is designed using the same steel alloy and the same barturning processes as those employed in watchmaking. With its Premium eyewear line, Von Arkel claims the SWISS MADE label in exactly the spirit of the great brands that have established its reputation. By entirely avoiding any friction in the titanium parts, the hinge is virtually wear-free. The mounting of the lenses is also considerably simplified and quality remains constant after assembly. The sheer simplicity of Von Arkel eyewear’s monobloc design is its most attractive feature. Without any screws or soldering and without any chemical treatment, the frame was conceived with the ideals of eco-sustainability in mind. Almost unprecedentedly, the frames are drawn straight onto the titanium, rendering them particularly light and hardwearing. Supple fitting, they are nonetheless firm to wear and so exceptionally comfortable. As a result of this ingenious innovation, Von Arkel frames comprise only three parts: two side arms and the front, thus limiting the habitual weak points. ONE FRAME, NINE SHAPES Presented for the moment in nine designs, the fluid, timeless forms of the Von Arkel frame makes no concession to passing fashion. It aims rather to epitomize elegance through the purity of its forms – simple and essential in the way that all truly luxury objects are. LENS INDIVIDUALIZED SWISS MADE LENS Benefiting the latest technological innovations, the Von Arkel Premium eyewear is proposed with ARKLIGHT ™ optical lenses. Produced exclusively in Switzerland in the most advanced laboratories, these glasses provide individualized design for unmatched visual comfort. And to these, one of the very best nanostructure surface treatments is systematically applied so as to render the lenses hydrophobic, smear-resistant, antistatic, glare-resistant and scratch proof. The technical qualities of the lenses make them a truly exceptional product and an essential component of Von Arkel glasses in their quest for excellence. MATERIALS AND FINISHES THE BEST MATERIALS PVD COLORING GREATER RELIABILITY Whereas the hinge is produced in steel alloy, the frame is entirely made of titanium. The unique lightness of this material, as well as its strength, suppleness, elasticity and its elegance mean that every pair of Von Arkel glasses is a hardwearing, corrosion resistance, anti-allergic and beautiful object all at once. Another significant particularity of Von Arkel is the use of the PVD (Physical Vapour Deposition) process to color the frames. The process employs nanotechnology via a process termed “reactive deposit” to color the titanium parts of the frame. This cutting-edge procedure guarantees deeply encrusted color and thus a reliability and wear resistance that is better than any other coloring process, ensuring that Von Arkel frames conserve their color durably and forever. DISTRIBUTED BY MAD VISION 770 International Parkway Sunrise, FL 33325 1-888-961-4675 www.madvision.com/von-arkel
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