the
Psychology of Color
what colors
to paint your
home & why.
Girl’s Room
Pink: Calming, Warm.
Office
Bedroom
Blue: Most productive color.
Green: Tranquility and Health.
Kitchen
Living Room
Dining Room
Lavender: Calms the nerves,
allows relaxation.
Red: Encourages Appetite.
Yellow: Increases metabolism
brightens room, gives you energy.
Color
Psychology
PRIMARY
COLORS:
YELLOW
• Cheerful or warm
• Most likely to strain
eyes or cause eye fatigue
• Makes Babies Cry
RED
Don’t paint a baby’s room yellow,
because they are more prone to crying.
• Evokes strong emotions
• Encourages appetite
BLUE
(many restaurants use red in their signage/ads)
• Passion or intensity
• Red roses symbolize love
• The color most preferred by men
• Calmness or serenity
• Most used color for offices
Studies show that red can make you do poorly on exams!
People are more productive in blue rooms
“Red is hypothesized to impair performance on achievement tasks, because
red is associated with the danger of failure in achievement contexts and
evokes avoidance motivation.”
• Curbs appetite
• Associated with water and peace
GREEN
• Calming
• Love
• Romance
• Health
• Tranquility
• Money
• Nature
• Royalty
• Wealth
• Success
• Wisdom
Workers in green
environments have
fewer stomach aches.
Many kings wore purple robes.
“drunk tank pink” is a color
use in prisons to initially
calm inmates.
PURPLE
PINK
PURPLE
• Purity
• Innocence
• Empty
• Spacious
• Excitement
• Enthusiasm
• Warmth
• Caution
PINK
• Reliability
• Boredom
• Practicality
• Earth
Great for creating the
illusion of space.
Also used to draw
attention: Signage
!
ORANGE
WHITE
ORANGE
WHITE
BROWN
BROWN
S
R
O
L
O
C
T
N
E
GREEN
C
C
A
• Evil
• Death
• Mourning
• Slimming
Ancient Egyptians
believed that it symbolized life and rebirth
BLACK
BLACK
BLUE is often used in corporate
GREEN has long been a symbol of
fertility and was once the preferred
color choice for wedding gowns in
the 15th-century.
business because it is productive
and not invasive
SILVER
Even today, green M & M's (an
American chocolate candy) are
said to send a sexual message.
LAVENDER
Many restaurants use red
to stimulate appetite:
• McDonalds
• Pizza Hut
• KFC
• Wendy’s
• Popeye’s
BLUE
GREEN
BLACK
WHITE
RED
GOLD
PINK
BLACK
WHITE
SILVER
GOLD
LAVENDER
PINK
WHITE
More feminine
Often used for luxury items, to enhance the feeling of sophistication.
helps to target audience very quickly
and is clean and calming
Sources:
http://psychology.about.com/od/sensationandperception/
National
Breast Cancer
Foundation
http://psycnet.apa.org/journals/xge/136/1/154/
Presented by
PaintersofLouisville.com
developed by
NOWSOURCING.COM