2017
PROGRAMME
COMMUNICATIONS
WE GRANT YOU A TRULY GLOBAL PRESENCE!
PRESS
WEB - SOCIAL
TOOLS
{
communication
tools
TRADE MAGAZINES
• CERAMIC WORLD REVIEW, since 1990 the best known and most widely circulated international magazine devoted to ceramic tile and
sanitaryware production technologies. It is published in 5 standard issues and 3 special issues in Hindi, Russian and Chinese.
• CERAMIC WORLD REVIEW PERSIAN, the Farsi language version of Ceramic World Review, first launched in 2012 and already established
as the most interesting technical magazine for the sector in Iran. Published by Arta Group with 5 issues per year.
• BRICK WORLD REVIEW, the international magazine devoted to brick production technologies. It is published in 3 standard issues and
special issues in Hindi, Chinese and Farsi.
• TILE ITALIA, since 1989 the leading and most widely read Italian bimonthly magazine for the floor and wall covering and bathroom
furniture distribution sector. MATERIALICASA MAGAZINE, since 2012 the supplement dedicated to architecture, design, surfaces.
• TILE INTERNATIONAL, the four-monthly magazine in English sent out to the leading importers and distributors of floor and wall coverings
and bathroom furniture the world over.
! All magazines are also available online at www.tiledizioni.it and ISSUU (http://issuu.com/tiledizioni)
WEBSITES
• CERAMICWORLDWEB.it, the world’s leading ceramic industry e-magazine with e-newsletters to 30,000 readers
• MATERIALICASA.com, the new website aimed at the world of architecture and home finishings with e-newsletters to 73,000 readers
• TILEDIZIONI.it, the corporate website containing full information on our activities and products and the online versions of all magazines.
SOCIAL
• FACEBOOK facebook.com/tiledizioni - facebook.com/MaterialiCasa
• TWITTER twitter.com/CeramicWorldWeb - twitter.com/MaterialiCasa
• PINTEREST pinterest.com/MaterialiCasa
WHO
?
ARE we
Tile Edizioni is the leading publisher of magazines aimed at
the ceramic and brick machinery
industry and distributors of floor
and wall coverings and bathroom
furniture.
Tile Edizioni’s activities range from the publication of the
best-known trade magazines in
printed and digital versions to
technical manuals, conference
organisation, website management, web marketing tools and
communication projects for client
companies.
TILE EDIZIONI srl
VIA FOSSA BURACCHIONE 84
41126 BAGGIOVARA (MO) - ITALY
T. +39 059 512 103 - F. +39 059 512 157
[email protected]
www.tiledizioni.it
WE GRANT YOU A TRULY
GLOBAL PRESENCE!
Geographical distribution of readers of Tile Edizioni’s printed and digital magazines
CWR
over 40,000 mailed copies
and 150,000 views of the digital issues in 2016.
Up to 5,133 digital readers per issue
700 readers of CWR
India
online!
CWR Persian
15,000 copies mailed to IRAN
in 2016 and over 5,100 views of each digital issue
BWR 3,600 readers of each printed issue
and over 6,500 average views of each digital issue
tile international 20,000 printed copies
+ 20,000 online views per issue worldwide
tile Italia more than 90,000 copies/year mailed
to Italy. The most read issue of 2016 marked up a total
of 27,000 online views!
the top
10 countries reading our magazines online:
ITALY USA SPAIN INDIA BRAZIL CHINA TURKEY GERMANY UK RUSSIA
3
{
Leading
international magazine for the top
management of the ceramic industry worldwide.
Exclusive researches on global markets, interviews, news and
updates on the most important technological innovations.
We grant you a truly global presence!
FREQUENCY: 5 standard issues (Italian/English) +
CERAMIC WORLD REVIEW - EDITORIAL PROGRAMME 2017
Month / Issue
FEBRUARY
no. 120/2017
• Digital Decoration of ceramic tiles
Distributed at:
Keramika (Jakarta), 16-19/3
Batimat Russia (Moscow),
28-31/3
Coverings (Orlando), 4-7/4
FEBRUARY
Ceramic & Brick World
Review INDIA
SPECIAL ISSUE IN HINDI
Indian Ceramics, 1-3/3
Special Indian Ceramics 2017
MARCH
Ceramic World Review
RUSSIA
SPECIAL ISSUE IN RUSSIAN
Batimat Russia, 28-31/3
Technologies showcased at Batimat Russia
Deadline for:
editorial
ADV
20
January
2
February
20
January
2
February
2
February
10
March
30
March
SPECIAL ISSUE IN CHINESE
Ceramics China, 1-4/6
Technologies showcased at Ceramics China
7
April
27
April
JUNE
no. 122/2017
EFFICIENCY IN CERAMICS:
• Green technologies, energy savings
• Industry 4.0 - Smart Factory
• Automation and end of line
22
May
5
June
SEPTEMBER
no. 123/2017
SPECIAL CERSAIE
• World Production and consumption of ceraCersaie (Bologna), 25-29/9
mic tiles. The World 25 top tile producers.
10
July
31
July
DECEMBER
no. 124/2017
•Sanitaryware
• Raw materials and preparation
20
October
16
November
MAY
Ceramic & Brick World
Review CINA
PRINT RUN: 9,100 copies
READERSHIP owners, CEO, technical and sales
managers of companies manufacturing ceramic
tiles, sanitaryware, tableware, refractories, raw
materials and machinery.
〉The world distribution:
• THE PRINTED MAGAZINE: 7,300 copies/issues
20
January
APRIL
no. 121/2017
4
Focus
1 special in Russian + 1 in Chinese + 1 in Hindi
• Large Size ceramic tiles
• Finishing & surface treatments
• Process & products quality controls
Italy: 2,500 copies
Europe: 2,000 copies
Asia: 1,400 copies (excl. Iran)
Americas: 1,100 copies
Africa/Oceania: 300 copies
Cevisama, Indian Ceramics,
Unicera, Revestir 2018
• ADDITIONAL DISTRIBUTION AT NATIONAL
AND INTERNATIONAL EXHIBITIONS
• THE DIGITAL VERSION:
www.issuu.com/tiledizioni - www.ceramicworldweb.it
• 5,133 for single issue (35,000 views).
• Top 10 countries (67.5% of the total): Italy,
Spain, India, Turkey, USA, Brazil, Mexico, Germany, UK, Vietnam
{
› CERAMIC WORLD REVIEW PERSIAN
The leading source of information in FARSI for ceramic
industry professionals in IRAN
NEW: 3 issues dedicated to the heavy clay industry
The Farsi language version of CWR, launched in 2012
in cooperation with the Iranian publisher Arta Group,
has established itself as the most reliable source of
information in IRAN thanks to the high-quality contents of CWR and BWR translated by a team of professionals working in the ceramic sector.
CERAMIC WORLD REVIEW PERSIAN - EDITORIAL PROGRAMME 2017
Month / Issue
FEBRUARY/MARCH
no. 26/2017
JUNE/JULY
no. 27/2017
Focus
Distributed at:
•Sanitaryware
• Raw materials and preparation
SPECIAL CERAFAIR
• Digital Decoration of ceramic tiles
Cerafair (Tehran, July)
» SPECIAL SECTION: TECHNOLOGIES FOR
Confair (Tehran, August)
THE HEAVY CLAY INDUSTRY
Deadline for:
editorial
ADV
16
January
1
February
OCTOBER/NOVEMBER
no. 29/2017
• Large Size ceramic tiles
• Finishing & surface treatments
» SPECIAL SECTION: TECHNOLOGIES FOR
THE HEAVY CLAY INDUSTRY
EFFICIENCY IN CERAMICS:
• Green technologies, energy savings
• Industry 4.0 - Smart Factory
• Automation and end of line
Cersaie (September)
Issues no. 27/2017, 28/2017, 30/2017 will contain a
special section dedicated to the Heavy Clay Industry and will be mailed to the major local manu-
14
April
31
May
facturers of bricks and roof tiles.
〉Distribution:
SPECIAL CERSAIE
AUGUST/SEPTEMBER
no. 28/2017
〉SPECIAL
Brick World Review Persian:
8
June
25
July
FREQUENCY: 5 issues/year
• THE PRINTED MAGAZINE:3,000 copies in Iran
READERSHIP:
owners,
general
managers,
technical and sales managers of Iranian ceramic
Suncer (Yazd, November)
8
September
30
September
companies and local ceramic distributors.
• THE DIGITAL VERSION:
www.issuu.com/tiledizioni - www.ceramicworldweb.it
DECEMBER
no. 30/2017
• World Production and consumption of ceramic tiles. The World 25 top tile producers.
» SPECIAL SECTION: TECHNOLOGIES FOR
THE HEAVY CLAY INDUSTRY
Cevisama 2018
Unicera 2018
16
October
15
November
Each issue of Ceramic World Review PERSIAN
in available in digital version and marks about
5,000 online views
5
{
Leading
international magazine for the top
management of the heavyclay industry worldwide
Interviews, news, descriptions of technological innovations and
production plants installed worldwide.
We grant you a truly global presence!
FREQUENCY: 3 standard issues (Italian/English) +
3 in Farsi for the Iranian market + 1 in Chinese +
BRICK WORLD REVIEW - EDITORIAL PROGRAMME 2017
Month / Issue
FEBRUARY
CERAMIC & BRICK
WORLD REVIEW INDIA
APRIL
no. 1/2017
Focus
Distributed at:
editorial
ADV
SPECIAL ISSUE IN HINDI
Indian Ceramics, 1-3/3
Special Indian Ceramics 2017
20
January
2
February
• Producing bricks in North Africa
• Producing bricks in Eastern Europe
23
February
22
March
7
April
27
April
12
July
31
July
16
October
15
November
NEW
SEPTEMBER
no. 2/2017
Energy savings & Green Technologies
DECEMBER
no. 3/2017
• Efficiency in the brickworks
• Producing bricks in South America
JUNE/JULY
no. 27/2017
AUGUST/SEPTEMBER
no. 28/2017
DECEMBER
no. 30/2017
6
PRINT RUN: 4,400 copies (average)
READERSHIP:
owners,
CEO,
technical
and
sales managers of companies manufacturing
Batimatec Algeria (May)
MAY
SPECIAL ISSUE IN CHINESE
Ceramics China, 1-4/6
CERAMIC & BRICK
Technologies showcased at Ceramics China
WORLD REVIEW CHINA
IRAN
FOR
1 in Hindi
Deadline for:
Cevisama, Unicera, Revestir,
Indian Ceramics 2018
POSTAL DISTRIBUTION TO THE LEADING IRANIAN HEAVY CLAY MANUFACTURERS
〉The world distribution:
• THE PRINTED MAGAZINE: 3,600 copies/issues
Europe: 1,400 copies
Asia: 500 copies (excl. Iran)
Americas: 500 copies
Africa: 400 copies
• ADDITIONAL DISTRIBUTION AT NATIONAL
AND INTERNATIONAL EXHIBITIONS
SPECIAL CERAFAIR + CONFAIR
Cerafair (Tehran, July)
» SPECIAL SECTION: TECHNOLOGIES FOR
Confair (Tehran, August)
THE HEAVY CLAY INDUSTRY
14
April
31
May
SPECIAL CERSAIE
» SPECIAL SECTION: TECHNOLOGIES FOR
Cersaie (September 2017)
THE HEAVY CLAY INDUSTRY
8
June
25
July
16
October
15
November
Cevisama 2018
Unicera 2018
materials and machinery
Italy: 800 copies
CERAMIC & BRICK WORLD REVIEW PERSIAN (in Farsi language)
» SPECIAL SECTION: TECHNOLOGIES FOR
THE HEAVY CLAY INDUSTRY
heavyclay bricks & tiles, refractories, raw
• THE DIGITAL VERSION:
www.issuu.com/tiledizioni - www.ceramicworldweb.it
• 6,500 average views per issue (+ 30% on 2015)
• Top 10 countries: Italy, Spain, Germany, China,
Taiwan, Turkey, USA, UK, France, India
{ CERAMIC WORLD REVIEW, BRICK WORLD REVIEW, CWR PERSIAN
ADV RATES
Size
TYPE OF ADVERT
(+3 mm bleed)
Rate
CWR/BWR
Rate
CWR
Persian
TECHNICAL SPECIFICATIONS
OF PRINTED ADVERTS:
FILE: Non-editable TIFF, EPS or PDF
Full page
210x297 mm
Advertorial double-page spread
420x297 mm
BLEED: 3 mm on each side
1/2 page horizontal
210x140 mm
RESOLUTION: 300 dpi
1/2 page vertical
100x297 mm
Quote on request
1/3 page horizontal
210x90 mm
[email protected]
1/3 page vertical
70x297 mm
specifications and are supplied without Cromalin
1/4 page horizontal
210x70 mm
colour proofs.
1/4 page vertical
COLOUR METHOD: CMYK
100x140 mm
420x297 mm
Back cover
210x297 mm
Inside front and back covers / First right hand page
210x297 mm
Facing inside back cover, facing colophon,
facing summary, facing editorial
210x297 mm
Quote on request
[email protected]
Cancellations
will
not
be
CONTACTS FOR ADVERTISING:
TILE EDIZIONI , TEL. +39 059 512 103
• PAOLA GIACOMINI
Quote on request
[email protected]
4 sides
of adverts that do not respect the above-mentioned
accepted after advertising submission deadlines.
BOUND INSERTS - in centre of magazine, exclusive
Two-sided
Tile Edizioni is not responsible for the print quality
CANCELLATIONS:
SPECIAL POSITIONS
Double-page spread at beginning of magazine
COLOUR proof: cromalin
[email protected]
CELL. +39 335 186 4257
• MARCO CALLIARI
[email protected]
CELL. +39 347 492 1000
LOOSE INSERTS
• ELISA VERZELLONI (ITALY)
Postcards, brochures, leaflets, etc. in copies mailed or
distributed at trade fairs
Quote on request
[email protected]
[email protected]
CELL. +39 338 536 1966
7
{
CeramicWorldWeb.it
is THE e-magazine
for an effective web marketing campaign
Updated daily, it is today the most authoritative source of
information for thousands of professionals worldwide
's
READERS
CONNECT
FROM 163
COUNTRIES
6,098 USERS 12,043 SESSIONS 26,402 PAGES
(Google Analytics, average monthly data as from 7/3/2016)
The 20 most connected countries in 2016
italy spain russia usa germany india poland uk brazil turkey china
japan france indonesia portugal iran mexico egypt thailand south korea
8
CWW's readers (source: Google Analytics)
NEW » VIDEO INTERVIEWS AND WEBINAR
AND ONLINE CONTENTS
{ BANNERS
www.CeramicWorldWeb.it
(with link to company website)
RATES
The SuperSkin is made up of 3 parts:
1-
2/3 - VERTICAL SIDE BANNERS: 145x800 px
(bxh, right / left)
B. Exclusive Banner
262x196 px
C. Rotating Banner
855x120 px
D. Rotating Banner
262x196 px
file .jpg static - 72 dpi
(visible in all pages)
E. Spotlight
(special showcase in home
page for new product
launches)
NEW!
file .jpg static - 72 dpi
file .jpg static - 72 dpi
(visible in all pages)
(Visible only in home page)
11 6 01X2 11
0 0 0X 1p0x5 +p x11 6 0 x 1 5 0 p x *
B
*NOTE: please provide a second banner (1160x150 px) to grant the
perfect visualisation also from mobile devices
[email protected]
(visible in all pages)
HORIZONTAL TOP BANNER: 1160x110 px
(bxh, see the dashed line in the image)
We suggest placing the main communication and logo in this area
Quote on request
A. Exclusive Superskin
A
145X800 px
BANNER SIZES AND FORMATS
145X800 px
BANNER / CONTENTS
C
855X120 px
E
file .jpg static - 72 dpi
262X196 px
D
D
262X196 px
262X196 px
Technical text / press release + max 3 fotos (base 1024 px)
CWW interviews
The online video interviews on CWW and You Tube channel
Quote
on request
9
{
DIGITAL E-MAIL MARKETING
EXCLUSIVE SPONSORSHIP
OF CWW E-NEWSLETTERS - Banner and link to company website
CWW is complemented by e-newsletters in Italian and English, which are sent out every 15 days to its own mailing list of
30,000 subscribers’ email addresses (producers of ceramic tiles, sanitaryware and heavy clay products, machinery, raw
materials, etc.) , of which about 17,500 in Italy and 12,500 abroad
SPONSOR AREA {
TECHNICAL CHARATERISTICS AND
RATES
Banner size and
format
600x84 px
static .jpg - 72 dpi
1 newsletter
Quote on request
6 newsletters
[email protected]
12 newsletters
10
E-MAIL MARKETING (DEM)
{ DIRECT
Company e-newsletters
CWW offers a complete service for the production and e-blasting of company e-newsletters,which are sent out to its own
mailing list of 30,000 subscribers’ email addresses (producers of ceramic tiles, sanitaryware and heavy clay products,
machinery, raw materials, etc.) , of which about 17,500 in Italy and 12,500 abroad
TECHNICAL CHARATERISTICS AND RATES
TYPE OF E-NEWSLETTER
SERVICE PROVIDED
RATES
•A pdf example of the desired layout (please do not overwrite texts to images and use Web Safe Fonts)
•DEM’s title for the subject
•All translated texts (Italian, English …)
•Images and logos (.jpg, 72 dpi)
•Company contact info / address and links to company’s website (“call to action”)
•E-blasting of the DEM to CWW database
•Reports
•Creation of the responsive HTML file according to supplied graphic layout
•Creation of the file in the different languages provided
•Proof sent out to the company
•E-blasting of the DEM to CWW database
•Reports
[email protected]
COMPANY DEM PRODUCED BY CWW STAFF
MATERIAL TO BE SUBMITTED:
•Proof sent out to the company
[email protected]
NOTE: if necessary, our staff will modify your HTML file in case it should not grant the perfect displays on the
different email clients
•Check of your file and adjustments to grant
a perfect display
Quote on request
• HTML file, mobile responsive (to grant the perfect display on mobiles)
• Width 600 px (variable height)
• Text should be separated from images (do not overwrite texts on images)
• Fonts shall be “web safe” fonts
• We suggest to include “call to action” with links to various company’s website’s pages
Quote on request
COMPANY DEM PROVIDED BY THE COMPANY - MATERIAL TO BE SUBMITTED:
11
COMMUNICATION
TOOLS
TILE EDIZIONI SRL
VIA FOSSA BURACCHIONE 84
41126 BAGGIOVARA (MO) - ITALY
T. +39 059 512 103
F. +39 059 512 157
[email protected]
www.tiledizioni.it
Cod. Fisc./Part IVA IT02778050365 - Iscr. al Registro delle Imprese di Modena
Capitale Sociale: Euro 51.400,00 i.v.- REA no. 329775