100 NORTH STONE AVENUE #303 TUCSON, ARIZONA 85701 ph 520 624-0595 • Fax 520 624-3001 [email protected] www.TucsonPimaArtsCouncil.org Tucson Pima Arts Council Job Description Job Title: Digital Media Marketing and Communications Manager Date created: May 9, 2016 Reports to: Executive Director, Tucson Pima Arts Council (TPAC) Statues: Exempt Job Summary: The Digital Media Marketing and Communications Manager (hereafter “Manager”) is responsible for the planning, implementation, and evaluation of an overall digital media communications and marketing programs consistent with the arts council’s needs and goals. The Manager will work with the Marketing & Communications Committee of the Board in planning and executing annual individual and corporate sponsorship campaigns, online and print materials, and special events. S/he will also supervise any contracted employees in charge of photography/videography for TPAC. Major responsibilities/Activities: Ongoing management of TPAC website and social media platforms to ensure clear and innovative messaging of organization. Prepare and distribute collateral pieces, including print/online advertisement, Annual Report, postcards, posters, Arts Awards pieces, and other special projects. Help develop overall marketing strategy and support staff in terms of timelines and reminders for new content deadlines. Identify and engage new areas of growth for TPAC messaging; plan and implement online and offline communications, including press releases, campaign materials, and community-solicited responses to arts and culture topics and trends. In conjunction with the Marketing and Communications Committee, create, adapt, improve and optimize web communication for TPAC with organic and keyword search. Recruit and maintain relationships with key media partners. Help plan and coordinate marketing and communications around special events and programs. Major responsibilities for special events will fall toward coordination and planning of the annual Lumies Arts and Business Awards. Minimum requirements: Minimum 3-5 years digital marketing and communications experience; must be able to show a strong track record of digital media management across multiple platforms (website, social media, etc.); Expert knowledge in the latest in digital and social media technology and channels and how to best leverage for marketing programs as part of an overall social business strategy; Excellent project and deadline management skills; Proficiency in MS Office Suite; working knowledge of HTML, Word Press, email campaign systems, Facebook, Twitter, Vimeo/YouTube, and Instagram; The Tucson Pima Arts Council fosters artistic expression, educational development and the economic growth of our diverse community by supporting, promoting, and advocating for arts and culture. 2 Excellent copywriting and copyediting skills; Highly motivated, quick-learner, self-starter; College degree in marketing, communications, nonprofit management, or similar field. Supervision: Responsible for supervision TPAC hired contractors as they relate to communications and marketing, including photography/videography. In addition, the Manager will work closely with the Deputy Director and Committee Chair to set meeting times and agendas for the Marketing and Communications Committee. Accountability: Evaluated annually based on job performance and the accomplishment of duties and responsibilities. Salary: $35,000 – 40,000, depending on experience. Clear schedule for professional growth and salary raise discussed at first annual review. To Apply: Please send a resume and letter of interest to Julie Lauterbach-Colby at [email protected]. Timeline: To begin as soon as possible. Position will remain open until filled. The Tucson Pima Arts Council fosters artistic expression, educational development and the economic growth of our diverse community by supporting, promoting, and advocating for arts and culture.
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