Review of Operations by Region
Other Regions
Driving ahead in Oceania and building up markets
in South America, the Middle East and Africa.
Makita is active in Central and South America, the
its business in the region in response to rising con-
Middle East, Africa and Oceania, and its presence in
struction demand fueled by the recent years’ sharp
these regions is steadily expanding.
increase in oil prices.
In Central and South America, since establishing a
In Oceania, Makita operates sales subsidiaries in
production and sales subsidiary in Brazil in 1981, the
Australia and New Zealand. Makita (Australia) Pty.
Company has established local subsidiaries in Mexico,
Ltd. (MAU), established in 1973, engages in sales and
Argentina and Chile. In Florida in the U.S., the Group
service activities closely attuned to customer require-
operates Makita Latin America Inc. as a sales subsid-
ments from its Sydney head office and two sales of-
iary with responsibility for Central America and the
fices. MAU introduced lithium-ion battery products
Caribbean basin.
in Australia in the autumn of 2006, and is steadily
In recent years, the Central and South American
increasing sales of these products.
subsidiaries, notably in Brazil, have continued to show
In fiscal 2007, sales across these three regions in-
double-digit sales growth each year. To respond to
creased satisfactorily, with an overall rise of 18.0% year
this sales expansion and further strengthen the sales
on year to ¥38,112 million, accounting for 13.6% of
network, the Company established Makita Peru S.A.,
the Group’s consolidated net sales. Central and South
a new subsidiary in Peru that began operation in May
2007. The establishment of this subsidiary brings the
number of local subsidiaries in Central and South
America to six, and Makita will take full advantage of
this network to further bolster its sales and after-sales
service structure in the region.
In the Middle East and Africa, Makita operates
Makita Gulf FZE, a sales subsidiary in Dubai, United
Arab Emirates, as a base for supplying products to the
Middle East and Africa. Makita is actively developing
GA5020 125mm 5” Angle Grinder
High power and high durability combined in a lightweight, dust-proof
and slim body with ergonomic trigger-switch grip.
14
Makita Corporation
Share of Net Sales
Share of Production Volume
Share of Assets (before elimination)
Share of Employees
(% / FY 2007)
(% / FY 2007)
(% / FY 2007)
(% / FY 2007)
436 thousand units
¥26,535 million
586
¥38,112 million
13.6
2.5
5.5
6.5
Consolidated total: ¥279,933 million
Consolidated total: 17,528 thousand units
Consolidated total: ¥484,118 million
Consolidated total: 9,062
America saw a sales increase of 20.6% year on year
in these regions by accurately ascertaining economic
to ¥12,704 million, sales in the Middle East and Africa
trends and customer needs, engaging in flexible business
rose by 19.6% to ¥13,064 million, and sales in Oceania
operations involving the introduction of products that
increased by 13.7% to ¥12,344 million.
deliver high customer satisfaction, and increasing the ef-
Business expansion and growth are expected to
ficiency of its sales and service networks.
continue in Central and South America, the Middle East
and Africa, though not in the already mature markets of
Oceania. Makita aims to establish a solid business base
e
v
i
s
n
o
in
s
k
r
two
e
N
s
e
Sal
xh fle
g wit
in
t
a
r
e
orks.
s, op
need vice netw
mer
r
o
e
t
s
s
u
s and
nd c
nds a of its sale
ic tre
y
c
m
n
o
ie
n
effic
g eco
g the
ainin
scert
easin
r
a
c
ly
in
te
d
ccura action an
by a
f
ions
satis
g
r
e
e
r
m
usto
these
igh c
se in
ver h
d ba
li
li
e
o
d
s
ga
that
lishin
ucts
estab e of prod
is
a
c
it
du
Mak
intro
y to
ibilit
sp
e
R
g
n
i
p
s
o
t
l
e
e
k
v
r
De rse Ma
Dive
BFR750 18V Cordless Auto Feed
Screwdriver
High-torque cordless power with features to
ensure durability and reliable screw driving,
including aluminum casing attachment and
built-in screw guide.
Appearance of new product symposium held for sales agents in Santiago,
Chile, August 2006
Guadalajara Trade Fair in Mexico,
September 2006.
Annual Report 2007
15