May 2014
TOTALLY TECHNOLOGY
In May 2014, work.shop.play. issued a survey to it’s 1,000 strong urban audience panel across
the Island of Ireland to gather the opinions, habits and behaviours relating to technology.
Overall, the findings reveal a tech-savvy audience, who not only own a range of
technology devices, but rely on them and are keen to invest more this year
keeping up-to-date.
Technology Ownership
96%
Own a smartphone
29%
Own a smart / internet enabled TV
2in5
1in5
Own a media streaming device
(e.g. Apple TV, Google Chromecast)
5%
Own a piece of wearable
technology but demand
is growing
The Appeal of Wearable Technology
2in5
Find smart watches appealing
(e.g. Samsung Galaxy bluetooth watch)
45%
Own an e-Reader
(e.g. Amazon Kindle)
61%
Own a tablet
Wearable Technology
27%
Own a blu-ray player
Spend on Technology: 2013 Vs. 2014
Find Wristbands/armbands
appealing (e.g. Nike+ Fuelband)
31%
Find Glasses appealing
(e.g. Google Glass)
42%
Find Footwear appealing
(e.g. Nike+ iPod Sensor)
Overall, men find wearable technology more appealing
than women, with the exception of footwear and
wristbands.
50% 25% 35%
Smart Devices - Can’t live without them!
Attitudes to buying Technology
84%
Spent more than
£501 / €601 on
Technology in 2013
Expect to spend more
on technology this year
than they did last year
1in3
Buy technology on impulse
– “when I see a technology
product I want, I buy it!”
Expect to spend the
same amount on
technology in 2014
2in3
Like to trial the product
before they buy, with Men
more likely to do so
74%
think of their smartphone or tablet as a
partner, saying “it comes to bed with them and
they can’t live without it”.
wouldn’t go on holiday without their
smartphone