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PRESSKIT BARCELONA MOTOR SHOW 2011: SEAT IBX
CONCEPT CAR
Urban sports utility vehicle for an
active lifestyle
New SEAT design DNA combines
SUV and sports coupé
Conceived for an advanced hybrid
powertrain application
Possible expansion of the SEAT
product portfolio
THE YOUNG, DYNAMIC AND USEFUL CROSSOVER
Martorell, 13.05.2011 – SEAT is pus hing forward with the development of its new
des ign DNA – as an urban s ports utility vehicle, the new SEAT IBX concept car
combines the powerful character and s porty des ign language of the Spanis h
brand with a s elf-confident look and dis tinctive proportions . The SEAT IBX als o
boas ts exceptionally utility and outs tanding vers atility, as well as s us tainable
mobility through res ource cons ervation. Its drive would come from an advanced
hybrid powertrain that combines local zero-emis s ions electromobility in the city
with the extens ive cros s -country range of an internal combus tion engine.
In laying the groundwork for SEAT’s innovative, further developed des ign
language, the compact IBE electric s ports coupé from las t year met with
enormous res onance and pos itive feedback. The IBX now demons trates the
evolutionary development of this new genetic code from SEAT Des ign – in a
completely different vehicle architecture, a cros s over between SUV and s ports
coupé.
The s porty alternative in the SUV s egment
At a length of 4.26 metres , the SEAT IBX expands Europe’s extremely
s ucces s ful compact SUV s egment with a highly dynamic and unique des ign
alternative. And with its combination of compact dimens ions and wide-ranging
vers atility, the IBX is the perfect fit for an active lifes tyle in the world’s urban
areas .
DETERMINED RENEWAL OF THE BRAND
“With the IBX, we are once again demons trating jus t how intens ively we are
working on the renewal of the SEAT brand, and how determined we are to
develop for the future,” s ays James Muir, Pres ident of SEAT, S.A. “The IBX
repres ents the values of the SEAT brand perfectly – with its unique des ign, its
youthful energy and its outs tanding s us tainability as a res ult of its hybrid drive
concept. Even though a decis ion has yet to be taken, we could certainly
envis age the IBX as a future expans ion of our product portfolio.”
Des ign – pure precis ion and s porting fines s e
Following the IBE from 2010, the IBX offers a further, extremely promis ing
ins ight into the ongoing development of the SEAT Des ign world. The pure forms ,
the precis e lines and the exact s urfaces of the IBX convey the s ame dis tinctive
des ign language that, in its modernity, s us tains and s trengthens the SEAT
identity.
Perfect cros s over from SUV to s ports coupé
As the firs t evolution of this new des ign line, the IBX demons trates jus t how well
this des ign language works in combination with a completely different vehicle
architecture and s ignificantly larger dimens ions . In its proportions , the IBX is a
s ports utility vehicle, but in its appearance it is clearly a s ports coupé – it is
hard to imagine more accurate expres s ion of the word “cros s over”.
THE GENE POOL OF THE NEXT GENERATION
“The IBX was created from the gene pool of our next vehicle generation. This
des ign DNA will have a profound impact on every one of our models ,” s ays SEAT
Chief Des igner Luc Donckerwolke. “And, with this urban s ports utility vehicle, we
are proving that with our des ign, our s porty pedigree and our youthful
character, we can als o create a vehicle concept that is unique among SUVs .”
Compact format with powerful proportions
At a length of 4.26 metres , the SEAT IBX is relatively compact. However, its
width of 1.80 meters and height of 1.62 meters ens ure powerful proportions .
And even though the IBX pos s es s es the full vers atility and utility of an SUV, with
its two doors , s tretched roofline and dis tinctive rear roof pillar it forms the
perfect cros s over between s ports utility vehicle and clas s ic s ports coupé.
Sharp look courtes y of LED headlamps
The front of the SEAT IBX is defined by headlamps in full-LED technology that are
as s ophis ticated as they are dis tinctive. They dis play the characteris tic V that is
a hallmark of the SEAT arrow des ign. The entire front end bears this arrow
s hape, with radiator grille and bonnet als o picking up the V-form. The s urfaces
above the wheel arches are clearly accentuated in their lines like carefully
toned, s inuous mus cle. Equally dis tinctive are the air intakes low down on the
front end and featuring integrated fog lamps – their wide pos itioning reinforces
the impres s ion of width and power.
Dis tinctive precis ion along the flanks
The s ide view of the IBX emphas is es its powerful s tature – a clearly defined
s houlder, the powerful, three-dimens ional flanks and the s harply differentiated
s urfaces unders core the dynamic look, as do the large wheels featuring an
aerodynamic five twin-s poke des ign. Typical for SEAT are the two dis tinctive
s cores that run from the front wheel arch into the door and over the rear wheel
arch. The length of the s tretched roofline is further emphas is ed by the rear
s poiler and the narrow horizontal of the glas s s urfaces along the s ides , with the
dis tinctive, trapezoidal roof pillar creating the impres s ion of exceptional s olidity.
The s harply cut exterior mirror is mounted on the door, as on a s ports car.
Sharp precis ion is als o evident in the s lender, reces s ed door openers .
Light-guide rear lights featuring arrow des ign
The rear end adopts the characteris tic form of the front and reinterprets it. The
rear lights in LED light-guide technology and the rear winds creen with its
additional angle in the centre als o bear the arrow motif, while the s ugges tion of
a diffus er beneath the bumper s urface derives its form from the front air
intakes .
Perfect des ign needs no ornamentation
The entire vehicle bears no ornamentation – perfect des ign requires no
decoration. Every s ingle line has the function of s tructuring the volume and
s urfaces of the car, each of the mus cles emerging from the form emphas is ing
the s porty des ign. The reduction of form cons is tently applied and the precis ion
in every detail are fixed features of the SEAT Des ign philos ophy – even more in
the future than before.
CONCEPT – FLEXIBLE MOBILITY WITH RESPONSIBILITY
The modern, young lifes tyle has many facets , offering endles s options for job
and leis ure time, for friends and family. However, as a partner in mobility, the
automobile mus t be jus t as multi-faceted. The IBX has the perfect format – it
boas ts plenty of interior s pace and the variability to meet all requirements , yet
it remains agile and compact enough to fit the bill on the s treets and parking
s paces of an urban area. And this is where a vehicle height of 1.62 metres with
its s uitably lofty s eating pos ition is invaluable. Particularly in dens e urban traffic
it delivers enormous benefits in terms of vis ibility, leading to greater s afety and
a relaxed form of s uperiority.
Z ero emis s ions in the city with excellent range cros s -country
The drive concept is perfect for the mobility requirements of an urban area,
while meeting pers onal expectations of freedom. The vehicle, with its electric
range of 45 kilometres , can cover many everyday journeys – with zero local
emis s ions and s us tainable res pons ibility. And yet its range is not limited,
pers onal freedom always guaranteed – unlimited mobility is s upplied courtes y
of the internal combus tion engine
Pos s ible candidates are the s tate-of-the-art direct injection TDI and TSI engines
from the modern SEAT line-up. And, of cours e, the IBX is equipped with all the
efficiency technologies from the ECOMOTIVE program. In its bas e configuration,
the IBX is s et up for front wheel drive. However, a modern 4WD s ys tem might
be an option for further enhanced mobility.
BOILERPLATE
SEAT is the only c ompany in its sec tor with the full-range c apac ity to design, develop,
manufac ture and market c ars in S pain. A member of the Volkswagen Group, the multinational
has its headquarters in Martorell (Barc elona), exporting approximately 75% of its produc tion
to 72 c ountries. S EAT is market leader in S pain, and in 2010 reac hed a turnover amounting to
4.7 billion euros, with total sales of 339,500 vehic les.
S EAT Group employs 13,000 professionals at its three produc tion c entres in Barc elona - Zona
Franc a, El Prat de Llobregat and Martorell, where it manufac tures the highly suc c essful Ibiz a
and Leon, amongst other models. The Volkswagen Group produc tion fac ility at Palmela in
Portugal supplies the S EAT Alhambra.
The S panish multinational also has a Tec hnic al Centre or ‘knowledge hub’, bringing together
more than 900 engineers whose merit is to be the driving forc e behind innovation for the
number one industrial investor in R& D+i in S pain. In line with its dec lared c ommitment to
environmental protec tion, S EAT undertakes and bases its c ore ac tivity on c riteria of
sustainability, namely reduc tion of CO2 emissions, energy effic ienc y, as well as rec yc ling and
re-use of resourc es.
S EAT S .A. Communic ations Autovía A-2, Km. 585
08760 Martorell (Barc elona)
España
Tel: (34) 93 708 5869
Fax: (34) 93 708 5527
E-Mail: newsletter@ seat-mediac enter.c om
Web: http://www.seat-mediac enter.c om
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