Show Me the Money!
And the ROI!
Fours things you didn’t know
about influencer marketing
www.findyourinfluence.com
Show Me The Money!
And the ROI!
Four things you didn’t know about influencer marketing
Overview
It’s no surprise that influencer marketing has been steadily gaining traction over the last year. Article after
article claim that influencer marketing can help boom your business’ reach and drive sales. But how can
we really be sure it’s not all hype?
Measuring reach, voice and clout is hard and there seems to be a lot of conflicting information out there
about which KPIs you should go with and how you should measure them.
We’ll make this easy for you - here’s what you need to know.
Four Things You Don’t Know About Influencer Marketing
“On average, marketers who implemented an
Influencer Marketing program in 2014 received
$6.85 in earned media value for every $1.00 of
paid media.”
92% of consumers trust their friends and family
more than ads, and they’re more likely to make
purchases based on recommendations than
billboards.
A 2014 Influencer Marketing benchmark report found
that companies really are seeing results — and dollar
signs, leveraging influencer content and connections
to drive increased intent-to-purchase.
You might be thinking “duh”, but what you should be
thinking is “right, that’s why our ads aren’t working.”
Positive word-of-mouth through influencer marketing
helps bride the gap between content and trust.
42% of consumers/advertisers/brands look to
blogs for information about potential purchases
while 52% say blogs have impacted their
purchase decisions.
86% of marketers assess that marketing has
changed more in the last 5 years than in the 50
years preceding, and that it will continue to evolve
at an accelerated rate.
Even if you’re not measuring your influencer campaigns correctly, which you should be, you can’t argue with this statistic. If your potential customers are
looking for information about your industry on blogs,
don’t you want to make sure they find information
about your company? Customers are continuing to
diversify their content sources, so a on-stop approach
won’t work any longer.
If you don’t evolve with the times, you’re going to be
left behind (and see your ROI for traditional ads drop
lower and lower). And while new digital marketing
tactics emerging every day, few have the ROI
potential, authentic content generation capability,
or brand stewardship increase inherent in influencer
marketing.
One of the most important things not to forget is that influencer marketing campaigns works with any
budget. You can go big and pay for celebrity influencers or launch an interactive campaign with lots of perks
and rewards, maximizing your input in a very short amount of time.
Or you can go small and invest in several smaller Instagram influencers, trickling your campaign ac. Or you
can leverage a self-service platform with the option to start connecting with influencers for free, meaning you
don’t even need to spend thousands of dollars on an agency or consulting firm to help you.
Your audience is ready. Are you?
Add a turnkey influencer marketing program to your next campaign
At Find Your Influence, we’re constantly looking for dynamic and connected bloggers, as well as social media
mavens, and thought leaders within the social space to join our award-winning team of influencers.
We work with a wide variety of influencers, including small bloggers just starting out, established influencers with
massive reach, and celebrities with millions of followers. What makes each of these influencers unique, though, is
the authentic connection they have with their audiences.
From small businesses to Fortune 500 companies, advertiser and brand managers are always looking for new and
influential ways to communicate with their customers, and that’s where you and the power of influencer
marketing steps in.
Put the leading influencer marketing platform to work for you today visit www.findyourinfluence.com/advertisers for more information