Retail Pop-Up Communication Solutions
Designed by TFM
Pop-up Retail Trading is growing fast and technology is a key enabler
Pop-up Retail sales were up 15% in 2015 (Source: Centre for Economics and Business Research) and
the growth trend is forecast to continue. The format is popular for testing new trading ideas and
locations at low-cost and has been embraced by both start-ups and established retailers to
complement existing outlets and drive new sales. Consumers are attracted to pop-ups as they provide
exciting and different shopping experiences and choices which deliver vital footfall into high street
locations and buck the trend of declining sales. Pop-up opportunities within larger stores are also on
the rise.
RETAIL POP-UP SOLUTIONS
SUCCESSFUL POP-UPS NEED THOROUGH
PLANNING, INCLUDING THE USE OF
TECHNOLOGY
Planning for the best locations, target consumers,
trading environment, product lines and staffing are
pre-requisites. Pop-Up profitability needs careful
consideration of rents, business rates, service
charges insurance and many other costs.
Then there is technology, which is now
fundamental for all successful Retailing. EPoS and
payments systems availability come top of the list,
and the ability to accept credit/debit card payments
is paramount for many consumers.
Technology to support marketing can be just as
important in a Pop-up environment, for example
the use of social media to attract local interest and
drive footfall or internet access for both staff and
customers for on-line trading and competitor
comparisons.
All of this technology relies on robust
communications, but fixed line connections can
take up to 40 days to get installed causing Pop-up
trading opportunities to be missed.
Contract terms can be inflexible too, incurring
unwanted additional costs.
So is there a cost effective and reliable alternative
communications technology to enable Pop-up
trading?
GET IN TOUCH
email:
call:
[email protected]
01844 296530
TFM 4G Retail Pop-up Solutions Sheet v1 0.docx
RETAIL POP-UP SOLUTIONS
MOBILE
DATA
COMMUNICATION
DESIGNED FOR POP-UPS FROM TFM
Through working with our customers in the Retail
industry, we have demonstrated that 4G
communications technology offers a realistic
alternative to fixed line communications in-store.
They are particularly useful for Pop-up trading
where speed of deployment and flexibility are key.
Important aspects include:
 Supports all the IT systems and web-services
needed for Pop-up trading, especially
credit/debit card payments processing
 Can be rapidly deployed in less than 24hours
 Simple Wi-Fi connection of all devices, so setup and go
 Portable from one location to another
 Dynamically choose the telecoms provider with
the best available signal at any location
 A range of commercial options covering short
term use and re-deployment, designed to
make budgeting easy and maintain cost
control.
WHAT’S SPECIAL ABOUT TFM’S POP-UP
4G SOLUTION?
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A ruggedised range of 4G hardware proven
for use in the Retail environment & especially
suited to Pop-ups
The flexibility to select a network provider
with the best coverage at a location.
Choice of hardware to cover various store
formats & sizes
Easy to install & remotely configurable
Location based & tracking services to
maintain asset control
Access & content control built in as standard
to avoid unauthorised or inappropriate use.
Payment gateway connections
FIND OUT MORE
To discover more about how TFM’s Retail 4G
solutions can make a real difference, call
01844 296530 or email [email protected]
GET IN TOUCH
email:
call:
[email protected]
01844 296530
TFM 4G Retail Pop-up Solutions Sheet v1 0.docx