Linq3 Partners with Verifone to Bring Play at the Pump Lottery to Gas Stations
“We’re very excited about the distribution scale that opens up for us by enabling Play at the
Pump on Verifone’s Commander Site Controller,” said Daniel Cage, Linq3 President and
Founder
. “Our innovative technology
platform, integrated with that of key industry partners like Verifone, is all about helping lotteries
to reach more consumers and retailers to realize more revenue.”
Supply, Marketing, Distribution, Transportation & Logistics News & Information May 2016
Issue
Q&A on Linq3’s Partnership with Verifone for Play at the
Pump
Lottery
Linq3
announced today that its Play at the Pump™ technology will be
supported by
Commander Site Controller from Verifone to power
the sale of lottery draw games directly at
the pump.
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Linq3 Partners with Verifone to Bring Play at the Pump Lottery to Gas Stations
Play at
the Pump brings the lottery to busy consumers, delivering a
fast, convenient and
secure way to play and win on-the-go. With
a quick swipe of a payment card at the gas
pump, consumers can
purchase lottery draw games in less than 20 seconds. And with
lottery numbers and win notifications delivered to a player’s
mobile phone, this new way to
buy fits today’s busy, connected
lifestyle.
Linq3 and
Verifone’s partnership combines the secure payments and commerce
expertise of Verifone with Linq3’s solution for on-the-go
consumers to play the lottery. Linq3
also has an industry
relationships with Gilbarco-Veeder Root.
FMN
Editorial Director Keith Reid interviewed David Tucker, Linq3
Vice President of
Retailer and Partner Relationships, and Dan
Yienger, Senior Vice President and General
Manager of Petroleum
for Verifone, about the solution and opportunities created with
offering lottery at the dispenser.
FMN:
What is the current availability of lottery at the fueling
United States?
island throughout the
Tucker: Things
are in a very good place now. We have relationships with North
Carolina,
Missouri, Pennsylvania and California and those states
are quite active with lottery at the
dispenser, which we call
Play at the Pump. It’s a win-win-win for all parties involved
which
includes the state lotteries, the retailers and the
customers. We continue to grow.
FMN:
What did you see over at VeriFone that prompted you to drive the
efforts to support this capability?
integration
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Linq3 Partners with Verifone to Bring Play at the Pump Lottery to Gas Stations
Yienger: VeriFone
is highly focused on enabling secure payment acceptance, but we
are
also looking for new ways to have our clients drive revenue
and make the most out of every
interaction with the consumer
whether they’re inside or outside at the pump. From a
consumer
standpoint, we’re committed to creating a more convenient
experience. Some
60% to 70% of all fuel is paid for at the
island, so it’s a real convenience when you give the
consumer an
option to play the lottery at the island as well versus having
to go into the
store.
FMN:
What type of lift does a retailer receive by facilitating
island?
lottery sales out on the
Tucker: There’s
two ways to answer that. Going back to the win-win-win for the
retailer
there is a 5% to 10% lift with the numbers we have
documented over the past two years, and
that not only includes
the island but inside lottery sales as well. Add to that you
have
ease-of-use, and customer service.
FMN:
That’s interesting, because a traditional concern dating back to
pump has been such island solutions lessening
in-store sales.
pay at the
Yienger: That
tends to be folklore. Many studies have found that if you have
the person
stopped on your driveway purchasing fuel, they are
much more likely to come in the store.
Tucker: As
noted, our empirical data support that increase in both inside
and outside
sales, and in the run-up to the $1.5 billion jackpot
in the January/February time frame in one
of our partner states
we saw 78% increase in lottery sales inside as opposed to those
that
did not have Play at the Pump. And that is around the
awareness issue. As customers are
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Linq3 Partners with Verifone to Bring Play at the Pump Lottery to Gas Stations
fueling you can paint the
images of what the prizes are so there’s constant messaging.
FMN:
What does this cost a retailer?
Yienger: If
a retailer is on our current commander platform, which is
roughly a third of our
installed base and the others are in the
process of rolling out for various reasons, there really
are no
additional costs other than having the proper level of software
loaded up at the
site.
FMN:
What hardware is required out at the island?
Yienger: as
long as they have current technology pay at the pump hardware
the solution
is hardware agnostic across virtually all of the
solutions commonly deployed in the field
today. The only
exception is that there is some very old stuff out there, but
anything that
has a current, secure payment platform will allow
the retailer to offer pay at the pump at
virtually no cost.
FMN: How
does Linq3 generate revenue through this program?
Tucker: We
those.
have agreements with the lotteries, but I’m not allowed to go
into detail on
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Linq3 Partners with Verifone to Bring Play at the Pump Lottery to Gas Stations
For more information Play at the Pump visit
FMN:
www.linq3.com
What hardware is required out at the island?
Yienger: as
long as they have current technology pay at the pump hardware
the solution
is hardware agnostic across virtually all of the
solutions commonly deployed in the field
today. The only
exception is that there is some very old stuff out there, but
anything that
has a current, secure payment platform will allow
the retailer to offer pay at the pump at
virtually no cost.
FMN: How
does Linq3 generate revenue through this program?
Tucker: We
those.
have agreements with the lotteries, but I’m not allowed to go
For more information Play at the Pump visit
into detail on
www.linq3.com
http://fuelmarketernews.com/qa-on-linq3s-partnership-with-verifone-for-play-at-the-pump-lotter
y/
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