sm photography
Denis Hayoun
presents
“Nine Times a Lady”
D
enis Hayoun, between his little Noa, exhibitions of all kinds at the other end of the
world and a few piano notes, photographs with a rare elegance the jewels of the
“City of Time”.
Hayoun lives and works in his birthplace of Geneva, where he trained in photography and
art. Within his studio, Diode, he enriches every image with his artistry of staging and
conducting sophisticated lighting around watches, pearls, jewels and stones.
Over 26 years of photos, stories and personal work, Denis Hayoun, 42 years, infuses life
into his subjects. Through his talent, the exclusive universe of fine jewelry and timepieces
are portrayed with emotion and imagination. The inanimate becomes animate, an image
created, a story told.
In this exclusive photo shoot for DELUXE Swiss Made, Denis’ inspiration is the woman,
her timeless elegance and femininity.
Photographer: Denis Hayoun
Photographer assistant/camera: Claudine Garcia
Retouching assistant: Estelle Reiland
Studio Diode (www.diode.ch)
DELUXE Swiss Made magazine
BLANCPAIN Saint-Valentin 2011
Complete Calendar Ladies Watch
Cupid has once again ignited the creative passion of Blancpain. A refined model radiating timeless elegance, the Saint-Valentin 2011,
issued in a 99-piece limited series, will undoubtedly appeal to women the world over who will be charmed by the beauty and character
of this watch entirely dedicated to love. The watch embodies a perfect compromise between resolute femininity and cutting-edge
watchmaking techniques. The in-house self-winding Calibre 6763 visible through the sapphire crystal back of the steel case drives complete
calendar and moon-phase displays, along with small seconds at 6 o’clock, and day of the week and month indications at 12 o’clock.
This Blancpain movement endowed with a 100-hour power reserve also features an oscillating weight engraved with three hearts. Its
incessant movement vividly symbolises the perpetual whirl of human feelings.
DENIS HAYOUN
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Eberhard & Co. Gilda
Eberhard & Co. gives a new meaning to its concept of femininity. The soft lines of the elliptical case, the harmony
shown by the exclusive details and the floral motif engraved on the caseback express modern and timeless
elegance. The extreme refinement of Gilda is enhanced in all models by precious materials, such as mother-ofpearl and diamonds. Sensual, strong-minded, studded with little secrets, just like a woman.
DELUXE Swiss Made magazine
Rado Ceramica White
Monochrome and fluid, the timepiece
takes advantage of its contours and
highlights them by the uniformity of color.
Immaculate. White.
The Ceramica White is available in three
versions, each one purposefully designed
to make a different statement. Glamorous,
heroic or vivacious, each version has a
distinct personality.
DENIS HAYOUN
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MILUS Apiana
The name of this collection is derived from the constellation of Apus, also known as Bird of Paradise. With its
dynamically curved case and slim profile, the appearance of the Apiana watch is accordingly exquisite. The
six-piece case in 18K red gold is hand-screwed and the four lateral elements - two on each of the longer
sides of the case - are also mounted with high-precision craftsmanship.
DELUXE Swiss Made magazine
LONGINES Ladies Diamond Conquest
A typical example of the brand’s elegant
and more casual beauty thanks to its
combination of sparkling diamonds
and robust ceramic. The circular stainless
steel case has a black ceramic bezel
set with 54 diamonds. Fitted with a
quartz calibre (L263.2), this model shows
the hours, minutes and seconds as well
as the date. Its black lacquered dial
features eleven diamonds as indices
and has a date aperture at 3 o’clock.
Mounted on a stainless steel bracelet
with black ceramic links along the
centre, Ladies Diamond Conquest has
a screw-in back cover and is waterresistant to 5 bar (50 meters).
DENIS HAYOUN
73
Gc Sport Class XL-S Glam
The sensual nature of the ceramic material ,offering a lightness and perfect comfort to the wrist, is heightened by the ergonomic design
of the bracelet and case for additional pleasure to the wearer. The innate glamour of the design and the ceramic material used is
also highlighted by mineral crystal on the steel bezel. This sophisticated detail gives the timepiece added femininity and sets off to
perfection the corresponding mother-of-pearl dials with their iridescent sheen. The first all-ceramic model launched by Gc with both
bracelet and case in high-tech ceramic, it has been created to offer the younger woman a dedicated Swiss Made timepiece to suit
all her fashion needs.
DELUXE Swiss Made magazine
TISSOT – T-Evocation
The diamond-set T-Evocation by
Tissot celebrates contemporary
women in radiant style! This
sophisticated piece of jewellery is
crafted like an elegant bracelet
and is extremely pleasing to the
senses, combining a provocative
air with the precision of a Swiss made
movement. The gaze is inexorably
drawn to the square polished metal
case surrounding the mother-ofpearl white dial enhanced on either
side by an elongated “T” shape
composed of 11 diamonds. The
horizontal bracelet links featuring a
width corresponding exactly to that
of the case are also shaped like the
famous initial and ensure optimal
comfort. This set of carefully planned
and meticulously executed
characteristics makes the T-Evocation
a symbol of self-assured femininity.
DENIS HAYOUN
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Jaeger LeCoultre Grande Reverso Lady Ultra Thin
Specially and exclusively intended for women: the Grande Reverso Lady Ultra Thin watch offers a softer figure for an extra touch of
femininity. Perfect in keeping with the Reverso’s Art Deco spirit, this watch has been remodelled and resized, with softer lines to make
it that much more feminine. A unique reversible watch, with the possibility of customisation by engraving. Decidedly ergonomic and
feminine in style. A superb play of light on the dial. Ultra-thin version with a depth of just 7.2 mm. Mechanical version: refined design,
emphasised by a double circle of diamonds on the principal face.
DELUXE Swiss Made magazine
PARMIGIANI Kalparisma collection
The essence of femininity. Its lugs,
tonneau shape and arched profile
are the signature of Parmigiani,
which the Kalparisma has adopted,
while symbolising the two essential
areas of the brand: watchmaking
mechanics and refined aesthetics
of the lines.
The Kalparisma collection, made
only from 18 carat rose gold, with
or without diamonds, offers elegance
and sobriety. The smaller dial numerals
have been redesigned to give the
whole a new balance; black or
white, sunray guilloche worked and
then lacquered, its face also elegantly
matches the leather strap: Hermes
Swift calfskin for white or Hermes
lizard skin for black. There is also a
red Hermes lizard skin version for
those opting for greater originality.
DENIS HAYOUN
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