FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 1
Table 1-1
Summary of Key Data
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
854
85%
492
94%
221
78%
713
88%
138
74%
163
87%
201
82%
334
87%
157
86%
84
91%
222
85%
201
82%
138
84%
209
88%
210
89%
644
84%
436
84%
418
87%
175
89%
156
87%
174
83%
182
81%
167
88%
927
93%
508
97%
252
89%
760
94%
162
87%
174
94%
224
91%
359
93%
169
93%
88
96%
242
93%
223
91%
152
92%
222
94%
223
94%
704
92%
478
92%
449
94%
186
94%
168
94%
193
91%
203
91%
178
94%
73
7%
16
3%
31
11%
47
6%
25
13%
12
6%
23
9%
26
7%
13
7%
4
4%
19
7%
23
9%
13
8%
14
6%
13
6%
60
8%
42
8%
31
6%
11
6%
11
6%
18
9%
21
9%
11
6%
847
85%
485
92%
226
80%
711
88%
129
69%
152
82%
211
86%
330
86%
153
84%
82
89%
219
84%
203
82%
139
84%
204
86%
205
87%
641
84%
431
83%
415
86%
166
84%
145
81%
184
87%
191
85%
160
85%
905
90%
498
95%
249
88%
747
93%
152
81%
164
88%
224
91%
352
91%
164
90%
84
92%
238
91%
217
88%
151
91%
216
91%
218
92%
687
90%
464
89%
441
92%
176
90%
160
89%
195
92%
203
91%
171
90%
58
6%
14
3%
22
8%
36
4%
22
12%
12
6%
13
5%
22
6%
12
6%
2
3%
18
7%
14
6%
12
7%
12
5%
12
5%
46
6%
33
6%
26
5%
10
5%
14
8%
11
5%
12
5%
11
6%
766
77%
493
94%
211
75%
704
87%
63
34%
141
76%
199
81%
302
79%
124
68%
72
78%
182
70%
207
84%
133
81%
172
73%
182
77%
584
76%
373
72%
393
82%
145
74%
134
75%
169
80%
179
80%
138
73%
REPUBLICAN CANDIDATE
785
78%
496
95%
213
75%
709
88%
74
40%
143
77%
200
81%
307
80%
135
74%
73
79%
195
75%
207
84%
135
82%
176
75%
184
78%
601
79%
388
75%
396
83%
154
78%
138
77%
173
82%
181
81%
139
74%
DEMOCRATIC CANDIDATE
19
2%
3
1%
2
1%
5
1%
11
6%
2
1%
1
-
5
1%
11
6%
1
1%
13
5%
-
1
1%
4
2%
2
1%
17
2%
15
3%
4
1%
9
4%
4
2%
4
2%
2
1%
1
1%
135
14%
178
34%
-14
-5%
164
20%
-30
-16%
12
7%
34
14%
70
18%
19
11%
-4
-4%
37
14%
16
6%
41
25%
46
19%
59
25%
76
10%
85
16%
50
10%
31
16%
28
16%
44
21%
17
8%
15
8%
FOR TRUMP
568
57%
351
67%
134
47%
486
60%
79
42%
99
53%
140
57%
228
59%
101
55%
44
48%
149
57%
131
53%
103
62%
141
60%
148
63%
420
55%
302
58%
265
55%
114
58%
104
58%
127
60%
121
54%
102
54%
AGAINST CLINTON
432
43%
173
33%
149
53%
321
40%
108
58%
87
47%
107
43%
157
41%
81
45%
48
52%
112
43%
115
47%
62
38%
95
40%
88
37%
344
45%
218
42%
215
45%
83
42%
75
42%
84
40%
103
46%
87
46%
TRUMP APPROVAL (D/S)
-------------------TOTAL APPROVE
TOTAL DISAPPROVE
TRUMP IMAGE (D/S)
----------------FAVORABLE
UNFAVORABLE
GENERIC BALLOT (D/S)
--------------------
2016 VOTE (D/S)
---------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 2
Table 1-2
Summary of Key Data
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
854
85%
85
91%
165
84%
187
81%
107
89%
90
87%
166
85%
162
89%
60
87%
168
92%
260
80%
330
89%
97
80%
196
81%
240
86%
232
86%
186
88%
236
94%
256
94%
153
78%
153
80%
689
99%
103
47%
927
93%
89
95%
180
92%
210
90%
113
95%
97
93%
181
92%
171
95%
65
93%
176
96%
293
90%
350
95%
108
90%
218
91%
260
93%
250
93%
199
94%
243
97%
265
97%
174
89%
172
90%
694
99%
161
74%
73
7%
4
5%
15
8%
23
10%
7
5%
7
7%
15
8%
10
5%
5
7%
8
4%
33
10%
20
5%
12
10%
22
9%
19
7%
18
7%
13
6%
7
3%
9
3%
22
11%
20
10%
5
1%
58
26%
847
85%
80
85%
164
84%
188
81%
100
83%
87
84%
165
84%
163
90%
60
87%
165
90%
259
80%
327
88%
95
79%
196
82%
235
84%
228
85%
187
88%
229
91%
256
93%
155
79%
156
81%
675
97%
114
52%
905
90%
83
89%
176
91%
205
88%
106
88%
93
90%
178
91%
169
94%
65
94%
172
93%
284
87%
343
93%
106
88%
213
88%
251
90%
243
91%
198
93%
236
94%
262
96%
171
87%
170
89%
683
98%
158
72%
58
6%
4
4%
12
6%
17
7%
6
5%
6
6%
13
7%
6
3%
4
6%
6
3%
25
8%
16
4%
11
9%
16
7%
16
6%
15
6%
11
5%
7
3%
6
2%
16
8%
15
8%
8
1%
45
20%
766
77%
60
65%
139
72%
174
75%
83
69%
85
82%
164
84%
143
79%
55
80%
142
77%
240
74%
283
76%
101
84%
168
70%
205
74%
214
80%
179
84%
235
94%
258
94%
132
67%
136
71%
574
82%
142
65%
REPUBLICAN CANDIDATE
785
78%
68
73%
146
75%
175
75%
84
70%
86
83%
165
85%
145
80%
55
80%
143
78%
243
75%
295
80%
103
86%
171
71%
218
78%
215
80%
181
85%
237
95%
259
95%
137
70%
136
71%
587
84%
145
66%
DEMOCRATIC CANDIDATE
19
2%
8
8%
7
3%
1
-
1
1%
1
1%
1
1%
2
1%
-
1
1%
3
1%
13
3%
2
2%
3
1%
12
4%
2
1%
2
1%
2
1%
1
-
5
2%
-
14
2%
4
2%
135
14%
32
34%
50
26%
3
1%
2
2%
-
21
11%
29
16%
13
18%
73
40%
34
10%
33
9%
-4
-3%
60
25%
25
9%
47
18%
3
1%
105
42%
73
27%
-8
-4%
-23
-12%
205
29%
-69
-32%
FOR TRUMP
568
57%
62
67%
122
63%
117
51%
61
51%
52
50%
108
56%
105
58%
41
59%
128
70%
180
55%
201
54%
58
48%
150
62%
152
55%
158
59%
107
51%
178
71%
173
63%
94
48%
84
44%
451
65%
75
34%
AGAINST CLINTON
432
43%
31
33%
72
37%
115
49%
59
49%
52
50%
87
44%
76
42%
28
41%
55
30%
146
45%
169
46%
62
52%
91
38%
127
45%
111
41%
104
49%
73
29%
100
37%
102
52%
108
56%
247
35%
144
66%
TRUMP APPROVAL (D/S)
-------------------TOTAL APPROVE
TOTAL DISAPPROVE
TRUMP IMAGE (D/S)
----------------FAVORABLE
UNFAVORABLE
GENERIC BALLOT (D/S)
--------------------
2016 VOTE (D/S)
---------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 3
Table 1-3
Summary of Key Data
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
854
85%
284
94%
341
87%
625
90%
195
75%
34
76%
167
82%
468
88%
179
79%
207
85%
130
98%
278
93%
408
94%
135
70%
311
83%
37
85%
126
88%
154
84%
47
74%
157
84%
176
89%
64
86%
93
86%
927
93%
293
97%
368
93%
661
95%
227
88%
40
88%
185
91%
499
94%
203
89%
226
92%
131
99%
289
96%
421
97%
164
85%
342
92%
40
93%
135
94%
169
92%
56
87%
172
92%
187
95%
69
93%
101
93%
73
7%
9
3%
27
7%
36
5%
32
12%
5
12%
18
9%
31
6%
24
11%
18
8%
1
1%
11
4%
13
3%
29
15%
31
8%
3
7%
8
6%
14
8%
8
13%
15
8%
11
5%
5
7%
7
7%
847
85%
278
92%
334
85%
612
88%
201
78%
33
74%
173
85%
456
86%
173
77%
217
89%
127
96%
267
89%
394
91%
140
72%
312
84%
38
88%
115
80%
161
88%
51
79%
156
83%
174
88%
63
85%
90
83%
905
90%
288
95%
356
90%
644
92%
222
86%
39
86%
185
91%
484
91%
195
86%
226
92%
129
97%
281
93%
409
94%
164
85%
332
89%
39
90%
126
88%
170
93%
54
84%
170
91%
183
92%
66
90%
98
91%
58
6%
10
3%
22
6%
32
5%
21
8%
5
12%
12
6%
28
5%
22
10%
8
3%
2
1%
13
4%
15
3%
24
12%
20
5%
1
2%
11
8%
10
5%
3
4%
14
7%
8
4%
4
5%
8
7%
766
77%
274
91%
311
79%
585
84%
145
56%
36
80%
158
78%
438
83%
151
67%
177
72%
117
88%
245
82%
362
84%
134
69%
270
72%
31
71%
110
77%
142
78%
57
89%
144
77%
158
80%
57
77%
67
62%
REPUBLICAN CANDIDATE
785
78%
276
91%
318
81%
593
85%
153
59%
39
86%
159
78%
445
84%
158
70%
181
74%
119
90%
250
83%
369
85%
138
72%
277
74%
31
71%
112
78%
144
78%
57
89%
148
79%
159
80%
59
79%
76
70%
DEMOCRATIC CANDIDATE
19
2%
2
1%
7
2%
9
1%
8
3%
3
6%
1
-
7
1%
7
3%
5
2%
2
1%
5
2%
7
2%
5
2%
8
2%
-
2
1%
1
1%
-
4
2%
1
-
2
2%
9
9%
135
14%
90
30%
17
4%
107
15%
9
3%
20
44%
47
23%
68
13%
24
11%
43
18%
66
50%
62
21%
128
30%
-19
-10%
25
7%
-1%
13
9%
36
20%
-3
-4%
38
20%
32
16%
5
7%
14
13%
FOR TRUMP
568
57%
196
65%
206
52%
402
58%
134
52%
32
72%
125
61%
299
56%
125
55%
144
59%
99
75%
181
60%
281
65%
87
45%
200
53%
21
50%
78
54%
110
60%
31
48%
113
60%
115
58%
40
54%
61
56%
AGAINST CLINTON
432
43%
106
35%
189
48%
295
42%
125
48%
13
28%
79
39%
231
44%
101
45%
101
41%
33
25%
119
40%
152
35%
106
55%
174
47%
22
50%
65
46%
73
40%
33
52%
74
40%
83
42%
34
46%
47
44%
TRUMP APPROVAL (D/S)
-------------------TOTAL APPROVE
TOTAL DISAPPROVE
TRUMP IMAGE (D/S)
----------------FAVORABLE
UNFAVORABLE
GENERIC BALLOT (D/S)
--------------------
2016 VOTE (D/S)
---------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 4
Table 1-4
Summary of Key Data
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
854
85%
78
82%
68
64%
146
72%
708
89%
634
97%
-1
-2%
220
70%
416
100%
927
93%
86
91%
88
82%
174
86%
753
94%
645
98%
13
49%
269
85%
73
7%
9
9%
20
18%
28
14%
45
6%
11
2%
14
51%
847
85%
76
80%
74
69%
149
74%
697
87%
627
96%
905
90%
83
88%
88
82%
172
85%
733
92%
58
6%
8
8%
15
14%
22
11%
766
77%
58
61%
54
51%
REPUBLICAN CANDIDATE
785
78%
64
67%
DEMOCRATIC CANDIDATE
19
2%
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
511
100%
927
-73
100% -100%
742
91%
112
60%
87
78%
21
49%
4
13%
139
83%
715
86%
717
91%
118
62%
416
100%
511
100%
927
100%
-
779
96%
148
80%
100
89%
32
74%
17
56%
153
92%
774
93%
751
96%
154
81%
48
15%
-
-
-
73
100%
36
4%
37
20%
13
11%
11
26%
13
44%
14
8%
59
7%
34
4%
37
19%
8
31%
211
67%
405
97%
462
91%
867
94%
-20
-28%
733
90%
114
61%
86
76%
20
48%
7
25%
138
82%
709
85%
715
91%
115
60%
638
97%
17
63%
250
79%
408
98%
476
93%
884
95%
20
28%
760
93%
145
78%
96
86%
31
72%
18
59%
148
89%
756
91%
739
94%
146
77%
36
5%
12
2%
8
32%
38
12%
3
1%
14
3%
17
2%
41
56%
27
3%
31
17%
10
9%
10
24%
10
34%
11
6%
48
6%
24
3%
31
16%
112
55%
654
82%
533
81%
14
51%
219
69%
379
91%
356
70%
735
79%
31
43%
668
82%
98
53%
66
59%
24
56%
7
24%
105
63%
661
79%
785
100%
-
65
61%
129
64%
656
82%
544
83%
16
61%
224
71%
380
91%
370
73%
751
81%
34
46%
684
84%
101
55%
67
60%
25
59%
8
27%
117
70%
668
80%
785
100%
-
6
6%
11
10%
17
8%
2
-
11
2%
3
10%
5
2%
2
-
14
3%
16
2%
3
4%
16
2%
3
2%
1
1%
1
3%
1
3%
12
7%
7
1%
-
-
135
14%
28
30%
19
18%
47
23%
88
11%
176
27%
-1
-5%
-40
-13%
251
60%
-72
-14%
178
19%
-43
-59%
176
22%
-41
-22%
-10
-9%
-16
-38%
-15
-50%
69
41%
67
8%
167
21%
-36
-19%
FOR TRUMP
568
57%
62
65%
63
59%
125
62%
443
56%
416
63%
13
48%
139
44%
334
80%
219
43%
553
60%
15
20%
496
61%
72
39%
51
46%
13
31%
7
25%
118
70%
450
54%
476
61%
77
41%
AGAINST CLINTON
432
43%
33
35%
44
41%
77
38%
355
44%
240
37%
14
52%
179
56%
83
20%
291
57%
374
40%
58
80%
319
39%
113
61%
61
54%
29
69%
23
75%
49
30%
383
46%
309
39%
114
59%
TRUMP APPROVAL (D/S)
-------------------TOTAL APPROVE
TOTAL DISAPPROVE
TRUMP IMAGE (D/S)
----------------FAVORABLE
UNFAVORABLE
GENERIC BALLOT (D/S)
--------------------
2016 VOTE (D/S)
---------------
P U B L I C
O P I N I O N
927
93%
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 5
Table 1-5
Summary of Key Data
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
854
85%
864
95%
-24
-40%
740
90%
35
45%
464
90%
182
75%
56
60%
762
89%
365
89%
229
83%
88
81%
86
81%
86
86%
209
92%
155
86%
119
92%
71
77%
182
89%
101
70%
120
92%
106
87%
538
95%
316
73%
927
93%
884
98%
17
30%
780
95%
57
73%
491
95%
212
87%
74
80%
811
94%
389
94%
252
92%
99
91%
96
91%
92
93%
218
96%
168
93%
124
96%
82
88%
192
95%
123
85%
125
96%
114
93%
553
97%
374
87%
73
7%
20
2%
41
70%
40
5%
21
27%
27
5%
31
13%
19
20%
49
6%
23
6%
23
8%
10
9%
10
9%
7
7%
8
4%
13
7%
5
4%
11
12%
11
5%
22
15%
5
4%
8
7%
15
3%
58
13%
847
85%
905
-58
100% -100%
748
91%
30
39%
469
91%
176
72%
59
64%
748
87%
361
88%
232
84%
90
82%
81
77%
82
83%
213
94%
146
81%
114
88%
74
79%
178
88%
112
77%
122
94%
110
90%
536
94%
310
72%
905
90%
905
100%
-
776
95%
52
67%
486
94%
206
85%
73
78%
792
92%
382
93%
249
90%
97
89%
91
86%
87
87%
218
97%
159
88%
119
92%
80
87%
189
93%
125
87%
126
97%
116
95%
549
97%
356
82%
58
6%
-
58
100%
28
3%
21
28%
17
3%
30
12%
14
15%
44
5%
20
5%
16
6%
7
7%
10
9%
5
5%
6
3%
13
7%
5
4%
7
7%
11
6%
13
9%
4
3%
6
5%
13
2%
45
11%
766
77%
724
80%
21
35%
659
80%
45
57%
425
82%
159
66%
43
47%
686
80%
321
78%
204
74%
78
72%
80
76%
82
83%
194
86%
136
75%
99
77%
64
68%
164
81%
101
70%
111
85%
96
78%
465
82%
301
70%
REPUBLICAN CANDIDATE
785
78%
739
82%
24
41%
667
81%
52
67%
433
84%
166
68%
51
55%
694
81%
329
80%
211
77%
81
74%
82
77%
82
83%
195
86%
143
79%
101
78%
65
70%
165
82%
105
73%
111
85%
96
78%
476
84%
309
71%
DEMOCRATIC CANDIDATE
19
2%
14
2%
3
6%
8
1%
8
10%
8
2%
7
3%
8
9%
8
1%
8
2%
7
2%
3
2%
1
1%
1
1%
1
1%
7
4%
2
1%
1
1%
1
1%
4
2%
-
-
11
2%
8
2%
135
14%
193
21%
-33
-56%
136
17%
10
12%
86
17%
38
16%
-7
-7%
134
16%
98
24%
45
16%
9
8%
-3
-3%
-14
-14%
69
30%
3
2%
24
19%
14
15%
3
2%
-
55
42%
24
20%
568 -432
100% -100%
FOR TRUMP
568
57%
549
61%
13
22%
478
58%
44
56%
302
58%
140
58%
43
46%
497
58%
255
62%
160
58%
59
54%
51
49%
43
43%
147
65%
92
51%
77
59%
53
57%
103
51%
72
50%
93
71%
73
60%
568
100%
-
AGAINST CLINTON
432
43%
356
39%
45
78%
342
42%
34
44%
216
42%
103
42%
50
54%
363
42%
157
38%
115
42%
50
46%
54
51%
56
57%
79
35%
88
49%
52
41%
40
43%
100
49%
72
50%
38
29%
49
40%
-
432
100%
TRUMP APPROVAL (D/S)
-------------------TOTAL APPROVE
TOTAL DISAPPROVE
TRUMP IMAGE (D/S)
----------------FAVORABLE
UNFAVORABLE
GENERIC BALLOT (D/S)
--------------------
2016 VOTE (D/S)
---------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 6
Table 1-6
Summary of Key Data
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
854
85%
64
83%
224
96%
228
86%
93
88%
160
86%
25
73%
60
61%
201
73%
653
90%
332
80%
522
89%
97
63%
763
92%
480
94%
365
97%
286
77%
238
99%
10
21%
137
83%
762
94%
92
48%
61
61%
927
93%
70
92%
228
98%
247
93%
100
94%
173
93%
29
87%
79
80%
238
87%
689
95%
374
90%
554
95%
125
81%
798
96%
496
97%
371
99%
330
88%
239
100%
29
60%
151
92%
784
97%
143
74%
81
80%
73
7%
6
8%
4
2%
19
7%
7
6%
13
7%
5
13%
19
20%
36
13%
37
5%
42
10%
31
5%
28
19%
35
4%
16
3%
5
1%
43
12%
1
-
19
40%
14
8%
22
3%
51
26%
20
20%
847
85%
66
87%
227
98%
228
85%
89
83%
156
84%
26
76%
56
57%
194
71%
652
90%
330
79%
517
88%
96
62%
757
91%
469
92%
360
96%
288
77%
234
97%
11
23%
133
81%
747
93%
99
51%
59
59%
905
90%
70
92%
228
98%
245
92%
95
89%
166
89%
28
82%
73
74%
227
83%
678
93%
363
87%
542
93%
120
78%
782
94%
484
94%
365
97%
321
86%
236
98%
29
59%
145
88%
767
95%
137
71%
74
73%
58
6%
4
5%
1
-
17
6%
7
6%
10
6%
2
6%
17
18%
33
12%
26
4%
33
8%
25
4%
24
15%
25
3%
15
3%
5
1%
33
9%
2
1%
18
36%
12
7%
20
3%
38
20%
14
14%
766
77%
65
85%
190
82%
192
72%
83
78%
147
79%
28
82%
61
62%
198
72%
568
78%
309
74%
457
78%
99
65%
658
79%
422
82%
332
88%
258
69%
202
84%
30
61%
112
68%
659
82%
106
55%
55
54%
REPUBLICAN CANDIDATE
785
78%
68
89%
194
84%
199
75%
86
80%
148
80%
28
82%
61
62%
206
75%
579
80%
319
77%
465
80%
107
70%
669
80%
424
83%
336
89%
267
72%
205
85%
31
63%
116
70%
670
83%
114
59%
61
60%
DEMOCRATIC CANDIDATE
19
2%
3
4%
4
2%
8
3%
3
3%
1
1%
-
-
7
3%
12
2%
10
2%
9
2%
7
5%
11
1%
2
-
3
1%
10
3%
3
1%
1
2%
3
2%
11
1%
8
4%
6
6%
135
14%
48
63%
113
49%
84
32%
20
18%
-68
-37%
-4
-12%
-57
-58%
-55
-20%
190
26%
11
3%
124
21%
-32
-21%
176
21%
74
14%
176
47%
-60
-16%
147
61%
-29
-60%
-50
-30%
173
21%
-38
-19%
-23
-23%
FOR TRUMP
568
57%
62
81%
173
74%
175
66%
63
59%
59
32%
15
44%
21
21%
110
40%
458
63%
213
51%
354
61%
61
40%
505
61%
293
57%
276
73%
157
42%
193
81%
10
20%
57
35%
489
61%
78
40%
39
38%
AGAINST CLINTON
432
43%
14
19%
60
26%
91
34%
43
41%
127
68%
19
56%
78
79%
164
60%
268
37%
202
49%
230
39%
93
60%
328
39%
219
43%
100
27%
216
58%
46
19%
39
80%
107
65%
317
39%
116
60%
62
62%
TRUMP APPROVAL (D/S)
-------------------TOTAL APPROVE
TOTAL DISAPPROVE
TRUMP IMAGE (D/S)
----------------FAVORABLE
UNFAVORABLE
GENERIC BALLOT (D/S)
--------------------
2016 VOTE (D/S)
---------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 7
Table 1-7
Summary of Key Data
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
854
85%
438
92%
164
77%
146
79%
106
86%
458
88%
363
80%
383
92%
349
89%
156
73%
303
90%
166
71%
149
85%
165
96%
70
86%
117
95%
249
94%
315
93%
681
94%
173
63%
535
81%
319
95%
758
91%
96
57%
927
93%
458
96%
188
88%
165
90%
115
93%
490
94%
408
90%
400
96%
371
94%
185
87%
321
95%
200
86%
162
93%
168
98%
76
93%
120
98%
257
97%
327
97%
703
97%
224
82%
600
90%
327
97%
795
96%
132
78%
73
7%
20
4%
25
12%
19
10%
9
7%
33
6%
45
10%
17
4%
22
6%
29
13%
17
5%
34
14%
13
7%
3
2%
6
7%
3
2%
8
3%
12
3%
22
3%
51
18%
64
10%
9
3%
37
4%
36
22%
847
85%
442
92%
162
76%
145
78%
98
79%
452
86%
376
83%
371
89%
335
85%
159
75%
298
88%
181
78%
146
83%
156
91%
65
80%
115
94%
247
94%
294
87%
656
90%
191
69%
537
81%
310
92%
746
90%
100
59%
905
90%
455
95%
182
86%
159
86%
109
87%
478
91%
404
89%
388
93%
357
91%
183
86%
313
93%
202
86%
157
90%
160
93%
73
89%
119
97%
254
96%
310
92%
683
94%
222
81%
585
88%
320
95%
775
93%
130
77%
58
6%
13
3%
20
10%
14
8%
11
8%
26
5%
27
6%
17
4%
22
6%
24
11%
15
4%
21
9%
11
7%
3
2%
8
9%
4
3%
7
2%
17
5%
27
4%
31
11%
48
7%
11
3%
29
3%
30
18%
766
77%
366
76%
156
73%
139
75%
105
85%
408
78%
334
74%
329
79%
306
78%
153
72%
265
78%
164
70%
140
80%
136
79%
60
74%
97
79%
231
88%
263
78%
592
82%
174
63%
488
74%
278
83%
652
78%
114
68%
REPUBLICAN CANDIDATE
785
78%
376
79%
161
76%
140
76%
107
86%
419
80%
345
76%
337
81%
311
79%
158
74%
273
81%
171
73%
140
80%
140
81%
62
76%
100
81%
235
89%
268
79%
603
83%
182
66%
502
76%
282
84%
666
80%
119
70%
DEMOCRATIC CANDIDATE
19
2%
10
2%
6
3%
1
1%
2
2%
11
2%
10
2%
8
2%
4
1%
4
2%
7
2%
6
3%
-
4
2%
2
2%
3
2%
3
1%
5
1%
11
2%
8
3%
14
2%
5
1%
14
2%
5
3%
135
14%
131
27%
-7
-3%
-9
-5%
20
16%
68
13%
28
6%
126
30%
38
10%
11
5%
59
17%
5
2%
12
7%
42
25%
17
21%
50
40%
117
44%
29
9%
196
27%
-61
-22%
8
1%
128
38%
134
16%
1
1%
FOR TRUMP
568
57%
305
64%
103
48%
88
47%
72
58%
295
57%
240
53%
272
65%
216
55%
112
53%
198
59%
120
51%
94
53%
107
62%
49
60%
86
70%
191
72%
183
54%
460
64%
107
39%
336
51%
232
69%
483
58%
85
50%
AGAINST CLINTON
432
43%
174
36%
110
52%
97
53%
52
42%
227
43%
213
47%
146
35%
178
45%
101
47%
140
41%
114
49%
82
47%
65
38%
32
40%
36
30%
73
28%
155
46%
265
36%
168
61%
328
49%
104
31%
349
42%
84
50%
TRUMP APPROVAL (D/S)
-------------------TOTAL APPROVE
TOTAL DISAPPROVE
TRUMP IMAGE (D/S)
----------------FAVORABLE
UNFAVORABLE
GENERIC BALLOT (D/S)
--------------------
2016 VOTE (D/S)
---------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 8
Table 1-8
Summary of Key Data
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
854
85%
671
90%
184
71%
446
93%
169
79%
122
83%
104
88%
14
31%
628
91%
177
70%
49
81%
810
92%
44
38%
391
92%
391
87%
781
89%
73
58%
268
97%
586
81%
372
95%
527
96%
327
72%
284
84%
927
93%
706
95%
221
86%
462
97%
191
90%
134
92%
110
94%
30
65%
657
96%
215
85%
55
90%
846
96%
81
69%
407
96%
421
93%
828
95%
99
79%
271
99%
656
90%
381
98%
537
98%
390
86%
311
92%
73
7%
36
5%
37
14%
16
3%
22
10%
12
8%
7
6%
16
35%
29
4%
38
15%
6
10%
37
4%
36
31%
17
4%
30
7%
47
5%
26
21%
4
1%
69
10%
9
2%
10
2%
63
14%
27
8%
847
85%
663
89%
183
71%
439
92%
160
75%
123
84%
102
87%
23
50%
615
90%
182
72%
50
82%
808
91%
39
33%
390
92%
376
83%
766
87%
81
65%
258
94%
589
81%
373
96%
522
95%
325
72%
275
81%
905
90%
689
93%
216
83%
452
94%
181
85%
130
89%
109
93%
33
72%
643
94%
208
82%
54
89%
833
94%
72
62%
404
95%
402
89%
805
92%
99
80%
264
96%
640
88%
378
97%
530
97%
375
83%
296
88%
58
6%
26
4%
32
12%
13
3%
22
10%
8
5%
6
6%
10
21%
28
4%
26
10%
4
7%
25
3%
33
29%
14
3%
26
6%
40
5%
19
15%
7
2%
52
7%
5
1%
8
1%
50
11%
21
6%
766
77%
582
78%
184
71%
397
83%
145
68%
110
75%
89
76%
25
55%
601
88%
135
54%
29
48%
689
78%
77
66%
360
85%
321
71%
681
78%
85
68%
226
82%
539
74%
302
77%
441
81%
325
72%
249
74%
REPUBLICAN CANDIDATE
785
78%
594
80%
190
74%
400
84%
150
70%
113
77%
92
79%
29
65%
611
89%
143
56%
31
50%
703
80%
81
69%
362
85%
335
74%
697
80%
88
70%
235
85%
550
76%
314
81%
454
83%
330
73%
254
75%
DEMOCRATIC CANDIDATE
19
2%
12
2%
6
2%
3
1%
5
3%
3
2%
4
3%
4
9%
10
1%
7
3%
2
3%
15
2%
4
4%
2
1%
14
3%
16
2%
3
2%
8
3%
10
1%
12
3%
13
2%
6
1%
5
1%
135
14%
116
16%
19
7%
101
21%
-28
-13%
17
12%
39
33%
6
12%
160
23%
-26
-10%
1
2%
120
14%
15
13%
157
37%
-
157
18%
-22
-18%
134
49%
1
-
124
32%
244
45%
-109
-24%
-55
-16%
FOR TRUMP
568
57%
429
58%
139
54%
290
61%
92
43%
82
56%
78
67%
25
56%
423
62%
113
45%
31
51%
502
57%
66
56%
291
69%
226
50%
516
59%
51
41%
204
74%
363
50%
257
66%
396
72%
172
38%
141
42%
AGAINST CLINTON
432
43%
313
42%
120
46%
189
39%
121
57%
64
44%
39
33%
20
44%
263
38%
139
55%
30
49%
381
43%
51
44%
133
31%
226
50%
359
41%
73
59%
71
26%
362
50%
133
34%
152
28%
281
62%
197
58%
TRUMP APPROVAL (D/S)
-------------------TOTAL APPROVE
TOTAL DISAPPROVE
TRUMP IMAGE (D/S)
----------------FAVORABLE
UNFAVORABLE
GENERIC BALLOT (D/S)
--------------------
2016 VOTE (D/S)
---------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 9
Table 2-1
Summary of Images
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
TRUMP IMAGE (D/S)
-----------------
847
85%
485
92%
226
80%
711
88%
129
69%
152
82%
211
86%
330
86%
153
84%
82
89%
219
84%
203
82%
139
84%
204
86%
205
87%
641
84%
431
83%
415
86%
166
84%
145
81%
184
87%
191
85%
160
85%
999
100%
523
100%
283
100%
806
100%
187
100%
186
100%
247
100%
385
100%
181
99%
92
100%
260
100%
246
100%
165
100%
236
100%
236
100%
763
100%
520
100%
479
100%
196
99%
179
100%
211
100%
224
100%
189
100%
905
90%
498
95%
249
88%
747
93%
152
81%
164
88%
224
91%
352
91%
164
90%
84
92%
238
91%
217
88%
151
91%
216
91%
218
92%
687
90%
464
89%
441
92%
176
90%
160
89%
195
92%
203
91%
171
90%
58
6%
14
3%
22
8%
36
4%
22
12%
12
6%
13
5%
22
6%
12
6%
2
3%
18
7%
14
6%
12
7%
12
5%
12
5%
46
6%
33
6%
26
5%
10
5%
14
8%
11
5%
12
5%
11
6%
742
74%
420
80%
208
74%
628
78%
113
60%
122
66%
195
79%
298
78%
126
69%
74
81%
171
66%
194
79%
125
76%
177
75%
179
76%
563
74%
371
71%
371
77%
111
56%
124
69%
158
75%
181
81%
168
89%
TOTAL HEARD OF
990
99%
518
99%
280
99%
798
99%
186
99%
184
99%
245
99%
383
100%
178
98%
91
99%
256
98%
245
100%
164
99%
234
99%
233
99%
757
99%
517
99%
473
99%
190
97%
179
100%
210
100%
223
100%
187
99%
FAVORABLE
820
82%
450
86%
230
81%
680
84%
137
73%
141
76%
210
85%
325
84%
144
79%
79
86%
200
77%
207
84%
137
83%
197
83%
198
84%
622
81%
419
81%
400
83%
136
69%
143
80%
173
82%
195
87%
172
91%
78
8%
30
6%
21
7%
51
6%
24
13%
19
10%
15
6%
27
7%
18
10%
5
6%
28
11%
13
5%
12
7%
20
8%
19
8%
59
8%
48
9%
29
6%
25
13%
19
11%
15
7%
14
6%
4
2%
RYAN IMAGE (D/S)
----------------
274
27%
198
38%
74
26%
272
34%
-3
-1%
54
29%
69
28%
91
24%
60
33%
25
27%
49
19%
86
35%
35
21%
79
34%
72
31%
202
26%
119
23%
155
32%
50
26%
56
31%
52
25%
48
22%
68
36%
TOTAL HEARD OF
962
96%
503
96%
270
95%
773
96%
184
99%
183
98%
234
95%
370
96%
175
96%
88
95%
255
98%
237
96%
152
92%
230
98%
226
96%
736
96%
508
98%
453
94%
176
89%
174
97%
205
97%
220
98%
187
99%
FAVORABLE
517
52%
307
59%
142
50%
448
56%
64
34%
101
54%
127
52%
184
48%
104
57%
48
52%
127
49%
135
55%
75
45%
132
56%
127
54%
391
51%
270
52%
248
52%
94
48%
97
54%
104
49%
111
49%
111
59%
UNFAVORABLE
243
24%
109
21%
68
24%
176
22%
67
36%
47
25%
58
24%
93
24%
44
24%
23
25%
79
30%
49
20%
40
24%
52
22%
54
23%
189
25%
151
29%
92
19%
43
22%
42
23%
52
24%
62
28%
44
23%
18
2%
43
8%
-10
-4%
33
4%
-15
-8%
5
3%
-15
-6%
28
7%
1
-
2
2%
-14
-5%
9
4%
-9
-5%
30
13%
27
12%
-9
-1%
1
-
18
4%
-3
-2%
8
5%
-9
-4%
5
2%
17
9%
TOTAL HEARD OF
863
86%
450
86%
235
83%
685
85%
172
92%
167
90%
207
84%
335
87%
154
85%
77
83%
231
88%
207
84%
141
85%
208
88%
208
88%
655
86%
474
91%
389
81%
137
69%
152
85%
188
89%
202
90%
184
97%
FAVORABLE
278
28%
166
32%
66
23%
232
29%
44
23%
54
29%
54
22%
124
32%
47
26%
27
29%
65
25%
75
30%
37
22%
75
32%
74
31%
204
27%
163
31%
115
24%
34
17%
48
27%
51
24%
69
31%
76
40%
UNFAVORABLE
260
26%
123
23%
77
27%
199
25%
59
31%
49
27%
69
28%
96
25%
46
25%
25
27%
78
30%
66
27%
45
28%
45
19%
46
20%
213
28%
162
31%
98
20%
37
19%
39
22%
59
28%
64
29%
59
31%
TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
PENCE IMAGE (D/S)
-----------------
UNFAVORABLE
MCCONNELL IMAGE (D/S)
---------------------
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 10
Table 2-1
Summary of Images
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----CLINTON IMAGE (D/S)
-------------------
-890
-89%
-471
-90%
-250
-89%
-722
-89%
-164
-88%
-171
-92%
-229
-93%
-334
-87%
-157
-86%
-82
-90%
-225
-86%
-223
-91%
-146
-88%
-214
-91%
-216
-92%
-674
-88%
-459
-88%
-432
-90%
-159
-81%
-158
-88%
-188
-89%
-203
-91%
-182
-97%
990
99%
516
99%
281
99%
797
99%
187
100%
184
99%
245
99%
381
99%
180
99%
92
100%
258
99%
245
100%
162
98%
233
99%
233
99%
757
99%
516
99%
475
99%
196
100%
176
98%
208
99%
223
100%
187
99%
33
3%
12
2%
12
4%
24
3%
9
5%
3
2%
5
2%
16
4%
9
5%
4
4%
11
4%
9
4%
5
3%
4
2%
4
2%
29
4%
19
4%
14
3%
15
7%
8
4%
5
2%
6
2%
1
-
923
92%
483
92%
263
93%
746
92%
173
92%
174
93%
234
95%
350
91%
166
91%
86
93%
235
90%
233
95%
151
91%
219
93%
221
93%
703
92%
478
92%
446
93%
174
88%
166
93%
192
91%
208
93%
183
97%
-767
-77%
-425
-81%
-210
-74%
-635
-79%
-131
-70%
-136
-73%
-199
-81%
-304
-79%
-128
-70%
-78
-85%
-167
-64%
-195
-79%
-135
-82%
-192
-81%
-193
-82%
-574
-75%
-389
-75%
-378
-79%
-114
-58%
-129
-72%
-177
-84%
-175
-78%
-172
-91%
995
99%
520
99%
282
100%
802
99%
187
100%
185
99%
245
99%
384
100%
181
99%
92
100%
260
100%
245
100%
165
100%
233
99%
233
99%
762
100%
517
99%
478
100%
196
100%
177
99%
210
100%
223
100%
189
100%
93
9%
36
7%
30
11%
66
8%
25
13%
20
11%
20
8%
30
8%
24
13%
6
6%
40
15%
21
9%
10
6%
16
7%
15
6%
78
10%
53
10%
40
8%
35
18%
21
12%
11
5%
19
8%
6
3%
860
86%
461
88%
240
85%
701
87%
156
83%
156
84%
219
89%
334
87%
151
83%
84
91%
207
79%
216
88%
145
88%
208
88%
208
88%
652
85%
442
85%
418
87%
150
76%
150
84%
188
89%
194
87%
178
94%
-427
-43%
-284
-54%
-73
-26%
-357
-44%
-70
-37%
-79
-43%
-106
-43%
-169
-44%
-73
-40%
-55
-60%
-89
-34%
-119
-48%
-70
-42%
-94
-40%
-90
-38%
-337
-44%
-228
-44%
-199
-41%
-63
-32%
-73
-41%
-94
-45%
-115
-52%
-82
-43%
TOTAL HEARD OF
985
98%
512
98%
281
99%
793
98%
187
100%
184
99%
241
98%
380
99%
179
99%
91
99%
255
98%
243
99%
163
99%
232
98%
233
99%
752
98%
512
98%
473
99%
191
97%
174
97%
209
99%
223
100%
187
99%
FAVORABLE
200
20%
73
14%
82
29%
154
19%
44
24%
36
19%
47
19%
76
20%
41
23%
14
15%
64
25%
42
17%
27
16%
53
22%
51
21%
150
20%
103
20%
98
20%
44
22%
39
22%
40
19%
37
16%
40
21%
UNFAVORABLE
627
63%
357
68%
154
54%
511
63%
114
61%
115
62%
153
62%
245
64%
114
63%
69
75%
154
59%
161
65%
97
59%
147
62%
141
60%
486
64%
331
64%
296
62%
108
55%
112
62%
135
64%
152
68%
122
64%
-397
-40%
-277
-53%
-81
-29%
-357
-44%
-40
-22%
-58
-31%
-111
-45%
-173
-45%
-55
-30%
-41
-45%
-76
-29%
-115
-47%
-68
-41%
-97
-41%
-99
-42%
-298
-39%
-212
-41%
-185
-39%
-54
-28%
-66
-37%
-87
-41%
-98
-44%
-92
-49%
TOTAL HEARD OF
990
99%
516
99%
282
100%
799
99%
186
99%
185
100%
242
98%
382
99%
181
99%
91
99%
259
99%
244
99%
163
99%
233
99%
233
99%
757
99%
515
99%
475
99%
194
98%
174
97%
209
99%
224
100%
189
100%
FAVORABLE
213
21%
81
15%
71
25%
151
19%
59
32%
46
24%
49
20%
72
19%
46
25%
15
17%
68
26%
45
18%
33
20%
51
22%
53
22%
161
21%
115
22%
99
21%
53
27%
39
22%
45
21%
45
20%
32
17%
UNFAVORABLE
610
61%
357
68%
151
53%
509
63%
99
53%
104
56%
160
65%
245
64%
101
55%
56
61%
144
55%
160
65%
101
61%
148
63%
151
64%
459
60%
326
63%
284
59%
107
54%
104
58%
132
62%
143
64%
124
66%
-471
-47%
-235
-45%
-130
-46%
-365
-45%
-104
-56%
-94
-51%
-124
-50%
-168
-44%
-85
-46%
-48
-53%
-127
-48%
-100
-41%
-74
-45%
-122
-52%
-114
-48%
-357
-47%
-279
-54%
-192
-40%
-55
-28%
-79
-44%
-95
-45%
-111
-50%
-131
-69%
867
87%
457
87%
238
84%
695
86%
167
89%
168
90%
210
85%
329
85%
160
88%
75
82%
240
92%
207
84%
137
83%
207
88%
203
86%
664
87%
470
90%
397
83%
143
73%
149
83%
185
88%
207
92%
182
97%
83
8%
50
10%
18
6%
68
8%
14
7%
14
8%
14
6%
39
10%
16
9%
4
4%
26
10%
25
10%
12
7%
15
7%
16
7%
67
9%
46
9%
37
8%
19
10%
11
6%
15
7%
24
11%
12
7%
554
55%
286
55%
148
52%
433
54%
118
63%
108
58%
138
56%
207
54%
101
55%
52
57%
152
58%
126
51%
86
52%
138
58%
130
55%
424
56%
324
62%
230
48%
74
38%
90
50%
110
52%
136
61%
144
76%
TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
OBAMA IMAGE (D/S)
----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
BIDEN IMAGE (D/S)
-----------------
SANDERS IMAGE (D/S)
-------------------
WARREN IMAGE (D/S)
-----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 11
Table 2-1
Summary of Images
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----GORSUCH IMAGE (D/S)
-------------------
382
38%
226
43%
78
28%
304
38%
78
42%
69
37%
96
39%
144
37%
73
40%
36
39%
103
39%
88
36%
58
35%
98
41%
88
37%
294
39%
238
46%
144
30%
19
9%
53
29%
83
39%
101
45%
127
67%
TOTAL HEARD OF
788
79%
423
81%
210
74%
633
78%
150
80%
151
81%
193
78%
297
77%
146
80%
66
71%
220
84%
185
75%
126
76%
193
82%
190
80%
599
78%
443
85%
346
72%
126
64%
139
78%
169
80%
186
83%
168
89%
FAVORABLE
476
48%
269
51%
110
39%
379
47%
95
51%
88
48%
113
46%
186
48%
89
49%
44
48%
130
50%
108
44%
75
45%
119
50%
110
47%
366
48%
291
56%
185
39%
47
24%
69
38%
101
48%
125
56%
134
71%
94
9%
43
8%
32
11%
75
9%
16
9%
19
10%
17
7%
42
11%
16
9%
8
8%
27
10%
21
8%
17
10%
22
9%
22
9%
72
9%
53
10%
41
8%
28
14%
16
9%
18
9%
24
11%
7
4%
-403
-40%
-207
-40%
-118
-42%
-325
-40%
-75
-40%
-90
-48%
-102
-41%
-150
-39%
-61
-33%
-40
-43%
-111
-42%
-83
-34%
-68
-41%
-101
-43%
-96
-41%
-307
-40%
-261
-50%
-142
-30%
-45
-23%
-60
-34%
-74
-35%
-115
-51%
-109
-57%
822
82%
430
82%
220
78%
650
81%
167
89%
169
91%
194
78%
315
82%
144
79%
73
79%
227
87%
195
79%
132
80%
196
83%
194
82%
627
82%
458
88%
363
76%
133
68%
144
81%
181
86%
191
85%
172
91%
65
6%
36
7%
15
5%
51
6%
14
8%
13
7%
10
4%
27
7%
15
8%
5
5%
24
9%
18
7%
6
4%
12
5%
10
4%
55
7%
32
6%
33
7%
14
7%
9
5%
18
8%
15
7%
10
5%
468
47%
243
46%
133
47%
376
47%
89
48%
103
55%
112
45%
178
46%
76
42%
45
49%
135
52%
101
41%
74
45%
112
48%
106
45%
362
47%
293
56%
175
36%
59
30%
69
38%
91
43%
130
58%
119
63%
-715
-71%
-375
-72%
-196
-69%
-571
-71%
-140
-75%
-136
-73%
-182
-74%
-265
-69%
-131
-72%
-69
-75%
-188
-72%
-171
-70%
-115
-69%
-172
-73%
-169
-72%
-546
-71%
-394
-76%
-321
-67%
-95
-48%
-115
-64%
-151
-72%
-185
-83%
-169
-89%
952
95%
495
95%
269
95%
764
95%
181
97%
183
99%
230
93%
366
95%
172
95%
90
98%
252
96%
233
95%
153
93%
224
95%
221
93%
731
96%
504
97%
448
93%
170
86%
169
95%
204
97%
221
98%
187
99%
52
5%
26
5%
16
5%
41
5%
10
5%
7
4%
8
3%
26
7%
10
6%
5
6%
13
5%
14
6%
7
4%
12
5%
12
5%
39
5%
27
5%
25
5%
18
9%
13
7%
11
5%
7
3%
3
2%
767
77%
401
77%
211
75%
612
76%
150
80%
144
77%
190
77%
291
76%
141
78%
75
81%
201
77%
185
75%
121
74%
184
78%
181
77%
585
77%
421
81%
346
72%
113
57%
128
72%
162
77%
192
86%
172
91%
ROMNEY IMAGE (D/S)
------------------
217
22%
161
31%
68
24%
229
28%
-9
-5%
28
15%
65
26%
78
20%
45
25%
29
31%
25
10%
69
28%
37
23%
56
24%
59
25%
158
21%
56
11%
161
34%
46
23%
56
31%
31
15%
46
20%
38
20%
TOTAL HEARD OF
991
99%
518
99%
280
99%
798
99%
187
100%
186
100%
243
98%
382
99%
180
99%
91
99%
259
99%
242
98%
165
100%
234
99%
234
99%
757
99%
517
99%
474
99%
193
98%
177
99%
209
99%
223
99%
189
100%
FAVORABLE
498
50%
287
55%
142
50%
429
53%
68
36%
89
48%
126
51%
190
49%
94
51%
48
52%
116
45%
131
53%
81
49%
122
52%
122
52%
376
49%
231
44%
267
56%
100
51%
98
55%
91
43%
114
51%
95
50%
UNFAVORABLE
281
28%
126
24%
73
26%
200
25%
77
41%
61
33%
61
25%
111
29%
49
27%
19
21%
91
35%
62
25%
44
27%
65
28%
63
27%
219
29%
175
34%
106
22%
54
27%
42
23%
60
29%
69
31%
57
30%
BUSH IMAGE (D/S)
----------------
557
56%
349
67%
163
58%
512
63%
47
25%
92
49%
143
58%
243
63%
79
44%
58
63%
107
41%
169
69%
91
55%
134
57%
130
55%
428
56%
238
46%
319
67%
103
52%
116
65%
108
51%
122
54%
108
57%
TOTAL HEARD OF
998
100%
523
100%
282
100%
805
100%
187
100%
186
100%
247
100%
383
100%
182
100%
92
100%
261
100%
245
100%
164
100%
236
100%
236
100%
762
100%
520
100%
478
100%
197
100%
178
99%
211
100%
224
100%
188
100%
FAVORABLE
738
74%
419
80%
209
74%
628
78%
107
57%
129
69%
183
74%
301
78%
125
68%
71
78%
171
66%
200
81%
118
72%
176
75%
172
73%
566
74%
358
69%
379
79%
143
73%
140
78%
152
72%
163
73%
138
73%
UNFAVORABLE
180
18%
70
13%
46
16%
116
14%
60
32%
36
20%
40
16%
58
15%
45
25%
14
15%
65
25%
31
13%
28
17%
42
18%
42
18%
138
18%
120
23%
60
12%
40
20%
24
13%
45
21%
41
18%
30
16%
UNFAVORABLE
SCHUMER IMAGE (D/S)
------------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
PELOSI IMAGE (D/S)
-----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 12
Table 2-1
Summary of Images
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----DEVOS IMAGE (D/S)
-----------------
65
7%
75
14%
-2
-1%
74
9%
-7
-4%
-2
-1%
22
9%
29
8%
16
9%
10
11%
7
3%
23
9%
9
6%
15
6%
14
6%
52
7%
69
13%
-4
-1%
-13
-7%
-7
-4%
20
10%
34
15%
31
17%
TOTAL HEARD OF
782
78%
405
77%
217
77%
622
77%
155
83%
152
82%
196
79%
300
78%
135
74%
66
72%
206
79%
188
76%
129
78%
193
82%
193
82%
589
77%
406
78%
376
78%
145
74%
140
78%
175
83%
178
79%
144
76%
FAVORABLE
265
27%
162
31%
64
23%
226
28%
38
20%
41
22%
70
28%
106
27%
49
27%
25
28%
68
26%
67
27%
40
24%
64
27%
63
27%
202
26%
154
30%
111
23%
38
19%
33
18%
60
28%
74
33%
61
32%
UNFAVORABLE
200
20%
87
17%
66
23%
152
19%
45
24%
42
23%
48
20%
77
20%
33
18%
15
17%
60
23%
44
18%
31
19%
49
21%
49
21%
150
20%
85
16%
115
24%
51
26%
40
22%
40
19%
40
18%
29
16%
241
24%
161
31%
41
14%
201
25%
39
21%
47
25%
50
20%
111
29%
33
18%
26
28%
61
23%
50
21%
42
25%
62
26%
61
26%
180
24%
153
29%
88
18%
11
6%
23
13%
45
22%
76
34%
85
45%
TOTAL HEARD OF
753
75%
400
76%
205
72%
605
75%
143
77%
144
78%
184
74%
292
76%
133
73%
64
69%
207
79%
176
72%
124
75%
183
77%
181
77%
572
75%
433
83%
320
67%
121
61%
127
71%
164
78%
180
81%
161
85%
FAVORABLE
351
35%
210
40%
77
27%
287
36%
62
33%
69
37%
76
31%
149
39%
57
31%
33
36%
94
36%
77
31%
58
35%
89
38%
84
36%
267
35%
224
43%
128
27%
40
20%
48
27%
66
31%
99
44%
99
52%
UNFAVORABLE
110
11%
49
9%
36
13%
86
11%
23
12%
22
12%
26
10%
38
10%
24
13%
7
8%
34
13%
27
11%
16
10%
26
11%
23
10%
87
11%
71
14%
40
8%
28
14%
25
14%
21
10%
23
10%
14
7%
TILLERSON IMAGE (D/S)
---------------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 13
Table 2-2
Summary of Images
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- -----
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
BASE=TOTAL SAMPLE
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
TRUMP IMAGE (D/S)
-----------------
847
85%
80
85%
164
84%
188
81%
100
83%
87
84%
165
84%
163
90%
60
87%
165
90%
259
80%
327
88%
95
79%
196
82%
235
84%
228
85%
187
88%
229
91%
256
93%
155
79%
156
81%
675
97%
114
52%
999
100%
93
100%
195
100%
232
100%
120
100%
103
99%
195
100%
181
100%
69
100%
184
100%
326
100%
369
100%
120
100%
241
100%
279
100%
268
100%
210
99%
250
100%
272
100%
196
100%
192
100%
697
100%
219
100%
905
90%
83
89%
176
91%
205
88%
106
88%
93
90%
178
91%
169
94%
65
94%
172
93%
284
87%
343
93%
106
88%
213
88%
251
90%
243
91%
198
93%
236
94%
262
96%
171
87%
170
89%
683
98%
158
72%
58
6%
4
4%
12
6%
17
7%
6
5%
6
6%
13
7%
6
3%
4
6%
6
3%
25
8%
16
4%
11
9%
16
7%
16
6%
15
6%
11
5%
7
3%
6
2%
16
8%
15
8%
8
1%
45
20%
742
74%
42
45%
136
70%
193
83%
107
89%
70
67%
146
75%
156
86%
61
88%
136
74%
221
68%
290
78%
95
79%
159
66%
212
76%
198
74%
173
82%
191
76%
229
84%
151
77%
133
70%
559
80%
135
62%
TOTAL HEARD OF
990
99%
91
97%
195
100%
231
100%
119
99%
100
96%
194
100%
179
99%
68
99%
181
98%
321
98%
368
99%
120
100%
239
99%
278
100%
263
98%
211
100%
248
99%
270
99%
196
100%
189
98%
692
99%
217
99%
FAVORABLE
820
82%
58
62%
155
80%
206
89%
110
91%
78
75%
161
82%
161
89%
62
90%
147
80%
255
78%
313
84%
105
88%
187
77%
233
83%
215
80%
185
87%
210
84%
240
88%
165
84%
152
79%
600
86%
165
75%
78
8%
16
18%
19
10%
13
5%
3
2%
9
9%
15
8%
6
3%
2
2%
11
6%
33
10%
23
6%
11
9%
28
12%
21
7%
17
6%
12
6%
19
8%
11
4%
13
7%
18
9%
42
6%
30
14%
RYAN IMAGE (D/S)
----------------
274
27%
20
21%
46
23%
53
23%
43
36%
30
29%
62
32%
63
35%
25
36%
34
19%
101
31%
105
28%
35
29%
51
21%
68
24%
84
31%
72
34%
91
36%
107
39%
32
16%
54
28%
224
32%
32
15%
TOTAL HEARD OF
962
96%
89
95%
188
97%
231
100%
119
99%
87
84%
190
97%
176
97%
68
99%
171
93%
313
96%
359
97%
118
98%
232
96%
276
99%
252
94%
201
95%
246
98%
257
94%
191
97%
182
95%
675
97%
212
97%
FAVORABLE
517
52%
46
50%
100
51%
124
53%
71
59%
47
46%
102
52%
99
55%
41
59%
81
44%
169
52%
199
54%
68
57%
119
50%
150
54%
131
49%
117
55%
152
61%
155
57%
92
47%
91
47%
387
55%
99
45%
UNFAVORABLE
243
24%
26
28%
54
28%
70
30%
28
23%
17
16%
40
20%
36
20%
16
23%
47
26%
68
21%
95
26%
33
28%
68
28%
83
30%
47
17%
46
22%
61
24%
48
18%
60
31%
37
19%
163
23%
66
30%
18
2%
-7
-7%
-5
-3%
12
5%
13
11%
4
3%
5
2%
10
5%
3
5%
-4
-2%
4
1%
4
1%
15
12%
3
1%
-3
-1%
-4
-1%
21
10%
24
10%
19
7%
-13
-7%
-
55
8%
-32
-14%
TOTAL HEARD OF
863
86%
75
80%
174
89%
225
97%
118
98%
62
60%
166
85%
161
89%
66
96%
156
85%
268
82%
328
89%
111
92%
212
88%
262
94%
212
79%
177
84%
227
91%
223
82%
181
92%
151
79%
614
88%
190
87%
FAVORABLE
278
28%
20
22%
51
26%
92
40%
51
42%
14
14%
47
24%
54
30%
25
36%
37
20%
79
24%
112
30%
50
42%
65
27%
98
35%
51
19%
64
30%
90
36%
76
28%
56
29%
36
19%
223
32%
46
21%
UNFAVORABLE
260
26%
27
29%
56
29%
79
34%
37
31%
11
10%
43
22%
44
24%
22
32%
41
22%
76
23%
108
29%
35
29%
61
25%
101
36%
55
21%
43
20%
67
27%
56
21%
69
35%
36
19%
168
24%
77
35%
TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
PENCE IMAGE (D/S)
-----------------
UNFAVORABLE
MCCONNELL IMAGE (D/S)
---------------------
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 14
Table 2-2
Summary of Images
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----CLINTON IMAGE (D/S)
-------------------
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
-890
-89%
-70
-75%
-168
-86%
-221
-95%
-116
-97%
-89
-85%
-178
-91%
-165
-91%
-66
-96%
-161
-88%
-291
-89%
-328
-89%
-110
-92%
-208
-86%
-251
-90%
-244
-91%
-188
-89%
-222
-89%
-250
-91%
-180
-92%
-170
-89%
-621
-89%
-197
-90%
990
99%
92
99%
193
99%
231
100%
120
100%
104
100%
191
98%
179
99%
68
98%
181
99%
324
99%
367
99%
118
98%
239
99%
277
99%
266
99%
209
99%
247
99%
269
98%
195
100%
191
100%
690
99%
218
99%
33
3%
9
9%
7
4%
3
1%
1
1%
6
6%
5
2%
3
2%
-
5
3%
11
3%
15
4%
2
2%
9
4%
9
3%
7
2%
8
4%
6
2%
6
2%
7
3%
7
4%
24
3%
5
2%
923
92%
79
84%
176
90%
223
96%
117
98%
95
91%
183
93%
168
93%
66
96%
167
91%
301
93%
343
93%
112
93%
218
90%
260
93%
251
93%
195
92%
228
91%
255
93%
187
95%
177
92%
644
92%
203
93%
-767
-77%
-49
-52%
-150
-77%
-190
-82%
-105
-88%
-66
-63%
-155
-79%
-157
-87%
-67
-96%
-142
-77%
-242
-74%
-280
-76%
-103
-86%
-172
-71%
-218
-78%
-212
-79%
-166
-78%
-206
-82%
-219
-80%
-141
-72%
-148
-77%
-537
-77%
-168
-77%
995
99%
92
99%
194
100%
231
100%
120
100%
104
100%
193
99%
181
100%
69
100%
184
100%
326
100%
368
99%
117
97%
241
100%
276
99%
268
100%
209
99%
248
99%
271
99%
195
100%
192
100%
693
99%
219
100%
93
9%
19
21%
17
9%
16
7%
6
5%
16
15%
15
8%
9
5%
1
1%
18
10%
35
11%
35
10%
5
4%
28
12%
25
9%
24
9%
15
7%
17
7%
20
7%
23
12%
19
10%
64
9%
20
9%
860
86%
68
73%
168
86%
206
89%
111
92%
81
78%
170
87%
166
92%
67
98%
160
87%
276
85%
316
85%
108
90%
200
83%
242
87%
236
88%
181
86%
223
89%
238
87%
164
84%
167
87%
601
86%
188
86%
-427
-43%
-31
-34%
-82
-42%
-115
-49%
-54
-45%
-32
-31%
-84
-43%
-83
-46%
-28
-40%
-76
-42%
-136
-42%
-162
-44%
-52
-44%
-103
-43%
-125
-45%
-110
-41%
-89
-42%
-142
-57%
-142
-52%
-65
-33%
-54
-28%
-320
-46%
-91
-42%
TOTAL HEARD OF
985
98%
91
98%
190
97%
231
100%
119
99%
100
96%
194
99%
179
99%
68
99%
177
96%
323
99%
366
99%
118
98%
237
98%
275
99%
263
98%
210
99%
246
98%
266
97%
194
99%
192
100%
689
99%
215
98%
FAVORABLE
200
20%
20
21%
40
21%
43
18%
25
21%
25
24%
39
20%
34
19%
15
21%
34
18%
69
21%
75
20%
23
19%
48
20%
55
20%
55
20%
43
20%
31
12%
42
15%
52
26%
51
26%
131
19%
46
21%
UNFAVORABLE
627
63%
51
55%
123
63%
157
68%
79
66%
57
54%
123
63%
116
64%
42
61%
110
60%
205
63%
237
64%
76
63%
150
62%
181
65%
165
61%
132
62%
174
69%
184
67%
117
60%
105
55%
451
65%
137
63%
-397
-40%
-22
-23%
-72
-37%
-118
-51%
-58
-48%
-33
-31%
-81
-41%
-72
-40%
-34
-49%
-59
-32%
-105
-32%
-166
-45%
-66
-55%
-68
-28%
-143
-51%
-97
-36%
-89
-42%
-143
-57%
-134
-49%
-62
-31%
-57
-30%
-304
-44%
-80
-36%
TOTAL HEARD OF
990
99%
91
98%
192
98%
232
100%
120
100%
103
99%
192
98%
181
100%
69
100%
181
99%
324
100%
366
99%
118
98%
240
99%
275
99%
266
99%
210
99%
247
99%
269
98%
195
100%
192
100%
691
99%
217
99%
FAVORABLE
213
21%
29
31%
45
23%
41
18%
21
17%
24
23%
39
20%
36
20%
11
17%
35
19%
81
25%
78
21%
20
16%
63
26%
52
19%
53
20%
46
22%
37
15%
44
16%
50
26%
46
24%
139
20%
51
23%
UNFAVORABLE
610
61%
51
54%
117
60%
159
68%
79
66%
56
54%
119
61%
108
60%
45
65%
94
51%
186
57%
244
66%
86
71%
131
54%
195
70%
150
56%
134
63%
179
72%
178
65%
112
57%
104
54%
443
63%
131
60%
-471
-47%
-29
-32%
-92
-47%
-158
-68%
-94
-78%
-25
-24%
-82
-42%
-85
-47%
-38
-54%
-62
-34%
-139
-43%
-194
-52%
-76
-63%
-104
-43%
-175
-63%
-97
-36%
-95
-45%
-125
-50%
-111
-40%
-121
-62%
-77
-40%
-342
-49%
-113
-52%
867
87%
77
83%
172
89%
220
95%
115
96%
66
64%
162
83%
169
94%
68
98%
148
80%
273
84%
342
92%
105
87%
208
86%
261
94%
212
79%
185
88%
226
90%
231
85%
178
91%
154
80%
618
88%
188
86%
83
8%
14
15%
15
8%
17
7%
5
4%
5
5%
12
6%
20
11%
7
11%
16
9%
26
8%
32
9%
8
7%
24
10%
22
8%
19
7%
19
9%
28
11%
23
8%
10
5%
13
7%
61
9%
15
7%
554
55%
44
47%
106
55%
174
75%
99
82%
30
29%
94
48%
105
58%
45
65%
79
43%
165
51%
226
61%
84
70%
127
53%
197
71%
116
43%
113
54%
152
61%
133
49%
131
67%
90
47%
403
58%
128
58%
TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
OBAMA IMAGE (D/S)
----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
BIDEN IMAGE (D/S)
-----------------
SANDERS IMAGE (D/S)
-------------------
WARREN IMAGE (D/S)
-----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 15
Table 2-2
Summary of Images
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----GORSUCH IMAGE (D/S)
-------------------
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
382
38%
12
13%
77
39%
149
64%
94
78%
7
7%
58
30%
79
44%
34
49%
60
32%
98
30%
153
41%
71
59%
86
36%
152
55%
72
27%
72
34%
127
51%
99
36%
85
44%
47
24%
310
44%
53
24%
TOTAL HEARD OF
788
79%
72
77%
164
84%
207
89%
111
92%
54
52%
143
73%
148
82%
58
83%
131
71%
245
75%
304
82%
108
90%
192
80%
251
90%
184
69%
162
76%
218
87%
205
75%
159
81%
132
69%
572
82%
166
76%
FAVORABLE
476
48%
30
32%
96
49%
165
71%
94
79%
17
16%
73
38%
95
52%
40
58%
75
41%
129
40%
190
51%
82
68%
111
46%
180
65%
93
35%
92
43%
150
60%
119
44%
104
53%
64
34%
365
52%
87
40%
94
9%
18
19%
20
10%
16
7%
1
1%
10
10%
15
8%
16
9%
6
9%
15
8%
31
9%
37
10%
11
9%
25
10%
28
10%
21
8%
20
9%
22
9%
21
8%
19
10%
18
9%
55
8%
33
15%
-403
-40%
-28
-30%
-82
-42%
-151
-65%
-76
-63%
-18
-17%
-51
-26%
-73
-40%
-33
-47%
-60
-33%
-101
-31%
-165
-45%
-76
-63%
-90
-37%
-171
-61%
-72
-27%
-70
-33%
-126
-50%
-81
-30%
-114
-58%
-59
-31%
-298
-43%
-87
-40%
822
82%
74
79%
171
88%
214
92%
113
94%
59
57%
154
79%
149
83%
59
86%
146
79%
259
80%
310
84%
107
89%
206
85%
252
90%
199
74%
164
78%
221
88%
209
76%
173
88%
143
74%
582
83%
180
82%
65
6%
9
10%
12
6%
11
5%
7
5%
4
4%
14
7%
14
8%
4
5%
10
6%
26
8%
26
7%
2
2%
18
7%
15
5%
19
7%
13
6%
16
6%
20
7%
7
3%
11
6%
46
7%
14
6%
468
47%
37
40%
95
49%
161
70%
83
69%
22
21%
65
33%
87
48%
36
53%
71
39%
128
39%
191
52%
78
65%
107
45%
186
67%
91
34%
84
40%
142
57%
101
37%
120
61%
70
37%
344
49%
100
46%
-715
-71%
-50
-53%
-134
-69%
-210
-90%
-110
-92%
-45
-43%
-132
-68%
-144
-80%
-59
-85%
-109
-59%
-228
-70%
-277
-75%
-100
-84%
-168
-70%
-226
-81%
-170
-63%
-151
-72%
-189
-75%
-186
-68%
-161
-82%
-128
-67%
-506
-72%
-164
-75%
952
95%
85
91%
188
96%
231
100%
119
99%
86
82%
186
95%
177
98%
68
99%
169
92%
307
94%
360
97%
115
96%
230
95%
274
98%
246
92%
202
95%
241
96%
254
93%
191
97%
180
94%
666
95%
210
96%
52
5%
10
11%
13
7%
4
2%
2
1%
8
8%
11
5%
6
3%
2
2%
14
8%
15
5%
19
5%
4
3%
14
6%
13
5%
15
5%
10
5%
11
4%
15
5%
7
4%
8
4%
38
5%
8
4%
767
77%
60
64%
148
76%
214
92%
112
93%
53
51%
143
73%
150
83%
60
87%
123
67%
243
75%
296
80%
104
87%
182
76%
239
86%
184
69%
162
76%
200
80%
201
74%
168
85%
137
71%
544
78%
172
79%
ROMNEY IMAGE (D/S)
------------------
217
22%
5
5%
22
11%
29
13%
24
20%
42
40%
65
33%
54
30%
14
20%
30
16%
69
21%
85
23%
33
27%
21
9%
35
13%
77
29%
83
39%
59
24%
102
37%
13
7%
62
32%
158
23%
36
16%
TOTAL HEARD OF
991
99%
91
98%
194
99%
232
100%
120
100%
102
98%
193
99%
180
99%
69
100%
179
97%
323
99%
369
100%
120
100%
239
99%
278
100%
262
98%
212
100%
249
99%
270
99%
195
99%
190
99%
691
99%
218
100%
FAVORABLE
498
50%
41
44%
80
41%
110
48%
61
51%
59
57%
109
56%
99
55%
34
49%
78
43%
159
49%
196
53%
65
54%
100
41%
131
47%
137
51%
130
61%
128
51%
159
58%
85
43%
103
54%
348
50%
111
51%
UNFAVORABLE
281
28%
37
39%
57
29%
81
35%
37
31%
18
17%
44
23%
44
24%
20
29%
49
27%
90
28%
111
30%
32
26%
79
33%
96
34%
60
22%
46
22%
69
27%
57
21%
72
37%
42
22%
190
27%
76
35%
BUSH IMAGE (D/S)
----------------
557
56%
36
39%
77
40%
124
54%
71
59%
67
65%
147
75%
106
58%
38
54%
83
45%
195
60%
206
56%
73
61%
115
48%
123
44%
164
61%
156
74%
153
61%
196
72%
89
45%
115
60%
412
59%
102
47%
TOTAL HEARD OF
998
100%
93
100%
195
100%
232
100%
120
100%
104
100%
194
100%
180
100%
68
99%
184
100%
325
100%
370
100%
120
100%
241
100%
279
100%
267
100%
211
100%
250
100%
273
100%
196
100%
191
100%
698
100%
218
100%
FAVORABLE
738
74%
61
66%
126
65%
172
74%
91
76%
82
79%
167
85%
130
72%
48
69%
124
67%
246
75%
274
74%
94
78%
169
70%
190
68%
201
75%
178
84%
193
77%
226
83%
135
69%
142
74%
527
75%
152
69%
UNFAVORABLE
180
18%
25
27%
49
25%
47
20%
20
17%
15
14%
20
10%
25
14%
10
15%
40
22%
51
16%
68
18%
21
17%
54
22%
67
24%
37
14%
22
11%
40
16%
30
11%
46
23%
27
14%
115
16%
50
23%
UNFAVORABLE
SCHUMER IMAGE (D/S)
------------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
PELOSI IMAGE (D/S)
-----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 16
Table 2-2
Summary of Images
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----DEVOS IMAGE (D/S)
-----------------
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
65
7%
-3
-4%
23
12%
49
21%
28
24%
-10
-10%
-10
-5%
16
9%
3
5%
15
8%
16
5%
19
5%
16
13%
24
10%
45
16%
6
2%
-10
-5%
65
26%
11
4%
13
7%
-14
-7%
96
14%
-24
-11%
TOTAL HEARD OF
782
78%
73
78%
158
81%
175
76%
88
73%
72
69%
157
81%
147
81%
57
82%
131
71%
247
76%
304
82%
100
83%
179
74%
227
81%
199
74%
177
84%
198
79%
208
76%
151
77%
155
81%
555
79%
171
78%
FAVORABLE
265
27%
23
25%
51
26%
80
34%
41
35%
14
14%
42
22%
54
30%
19
28%
42
23%
74
23%
103
28%
46
38%
58
24%
96
34%
57
21%
54
25%
95
38%
67
24%
47
24%
41
22%
216
31%
39
18%
UNFAVORABLE
200
20%
27
29%
27
14%
31
13%
13
11%
24
23%
52
27%
38
21%
16
23%
27
15%
58
18%
85
23%
30
25%
34
14%
51
18%
51
19%
64
30%
31
12%
56
20%
34
18%
56
29%
120
17%
63
29%
241
24%
11
11%
50
25%
93
40%
52
43%
1
1%
19
10%
68
38%
33
48%
37
20%
55
17%
108
29%
41
34%
45
19%
108
39%
47
18%
41
19%
97
39%
64
23%
52
26%
20
11%
230
33%
8
4%
TOTAL HEARD OF
753
75%
70
76%
162
83%
201
86%
106
88%
50
48%
129
66%
141
78%
55
80%
122
66%
230
71%
301
81%
100
83%
181
75%
252
90%
171
64%
149
70%
216
86%
184
67%
153
78%
129
67%
552
79%
155
71%
FAVORABLE
351
35%
29
31%
74
38%
121
52%
64
53%
11
11%
40
21%
76
42%
35
51%
47
26%
94
29%
152
41%
59
49%
75
31%
149
53%
67
25%
61
29%
126
50%
84
31%
78
40%
40
21%
294
42%
49
23%
UNFAVORABLE
110
11%
18
19%
24
12%
29
12%
12
10%
10
10%
21
11%
8
5%
2
2%
10
6%
39
12%
44
12%
18
15%
29
12%
41
15%
19
7%
20
10%
29
11%
20
7%
27
14%
19
10%
64
9%
41
19%
TILLERSON IMAGE (D/S)
---------------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 17
Table 2-3
Summary of Images
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
TRUMP IMAGE (D/S)
-----------------
847
85%
278
92%
334
85%
612
88%
201
78%
33
74%
173
85%
456
86%
173
77%
217
89%
127
96%
267
89%
394
91%
140
72%
312
84%
38
88%
115
80%
161
88%
51
79%
156
83%
174
88%
63
85%
90
83%
999
100%
302
100%
394
100%
696
100%
257
100%
45
100%
203
99%
528
100%
226
100%
244
100%
133
100%
300
100%
432
100%
193
100%
374
100%
43
100%
143
100%
183
100%
64
100%
187
100%
198
100%
74
100%
107
99%
905
90%
288
95%
356
90%
644
92%
222
86%
39
86%
185
91%
484
91%
195
86%
226
92%
129
97%
281
93%
409
94%
164
85%
332
89%
39
90%
126
88%
170
93%
54
84%
170
91%
183
92%
66
90%
98
91%
58
6%
10
3%
22
6%
32
5%
21
8%
5
12%
12
6%
28
5%
22
10%
8
3%
2
1%
13
4%
15
3%
24
12%
20
5%
1
2%
11
8%
10
5%
3
4%
14
7%
8
4%
4
5%
8
7%
742
74%
260
86%
322
82%
582
84%
142
55%
18
39%
116
57%
440
83%
126
56%
176
72%
107
81%
245
82%
352
81%
127
66%
263
70%
35
81%
88
61%
144
79%
51
79%
132
70%
167
84%
55
75%
71
66%
TOTAL HEARD OF
990
99%
298
99%
393
100%
692
99%
254
98%
44
98%
200
98%
524
99%
223
98%
243
100%
131
99%
299
99%
430
99%
191
99%
369
99%
43
100%
141
99%
181
99%
64
100%
186
100%
197
99%
73
98%
105
97%
FAVORABLE
820
82%
274
91%
341
86%
615
88%
176
68%
29
63%
144
71%
466
88%
160
71%
195
80%
116
87%
261
87%
377
87%
151
78%
292
78%
36
84%
105
74%
155
85%
54
85%
151
81%
174
88%
61
82%
83
77%
78
8%
15
5%
18
5%
33
5%
34
13%
11
24%
27
13%
25
5%
34
15%
18
8%
9
7%
16
5%
25
6%
23
12%
29
8%
1
3%
18
12%
11
6%
4
6%
20
10%
7
4%
6
8%
12
11%
RYAN IMAGE (D/S)
----------------
274
27%
114
38%
108
28%
222
32%
55
21%
-3
-6%
50
25%
170
32%
39
17%
65
27%
33
25%
98
33%
131
30%
51
27%
92
25%
10
23%
44
31%
55
30%
15
23%
47
25%
44
22%
38
52%
22
21%
TOTAL HEARD OF
962
96%
289
96%
385
98%
674
97%
247
96%
41
91%
190
93%
508
96%
219
97%
235
96%
132
99%
296
98%
427
99%
193
100%
341
91%
43
100%
140
98%
175
95%
60
93%
181
97%
189
95%
70
95%
105
97%
FAVORABLE
517
52%
176
58%
209
53%
385
55%
116
45%
17
37%
98
48%
291
55%
105
46%
122
50%
74
55%
170
57%
244
56%
111
58%
163
44%
22
52%
79
55%
98
53%
30
46%
93
50%
91
46%
50
68%
54
50%
UNFAVORABLE
243
24%
62
21%
100
25%
163
23%
61
24%
19
42%
48
24%
121
23%
66
29%
56
23%
40
30%
72
24%
112
26%
60
31%
71
19%
12
28%
35
25%
43
24%
15
23%
46
25%
48
24%
12
17%
32
30%
18
2%
35
11%
18
4%
52
8%
-29
-11%
-5
-11%
-21
-10%
47
9%
-31
-14%
3
1%
19
14%
23
8%
42
10%
-32
-16%
8
2%
3
6%
2
2%
-1
-
-14
-22%
16
8%
12
6%
4
5%
-3
-3%
TOTAL HEARD OF
863
86%
269
89%
339
86%
608
87%
217
84%
38
84%
165
81%
455
86%
192
85%
216
88%
122
92%
273
91%
395
91%
185
96%
283
76%
39
92%
127
89%
155
85%
52
81%
169
90%
166
84%
61
82%
93
87%
FAVORABLE
278
28%
110
36%
118
30%
228
33%
40
16%
10
21%
33
16%
170
32%
42
18%
67
27%
57
43%
105
35%
162
37%
51
26%
65
17%
14
33%
40
28%
47
26%
6
10%
63
34%
61
31%
21
29%
25
23%
UNFAVORABLE
260
26%
76
25%
100
25%
176
25%
69
27%
15
32%
54
26%
123
23%
73
32%
64
26%
38
29%
81
27%
120
28%
83
43%
57
15%
12
27%
38
26%
48
26%
20
32%
47
25%
49
25%
17
23%
28
26%
TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
PENCE IMAGE (D/S)
-----------------
UNFAVORABLE
MCCONNELL IMAGE (D/S)
---------------------
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 18
Table 2-3
Summary of Images
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----CLINTON IMAGE (D/S)
-------------------
-890
-89%
-281
-93%
-365
-93%
-646
-93%
-219
-85%
-26
-57%
-162
-80%
-474
-90%
-187
-83%
-229
-94%
-110
-83%
-270
-90%
-380
-88%
-172
-89%
990
99%
299
99%
391
99%
690
99%
257
99%
44
97%
201
99%
525
99%
222
98%
243
100%
130
98%
300
100%
429
99%
189
98%
372
100%
33
3%
4
1%
8
2%
12
2%
14
6%
7
16%
15
8%
17
3%
14
6%
2
1%
7
5%
9
3%
16
4%
6
3%
923
92%
285
94%
373
95%
658
94%
233
90%
33
72%
177
87%
491
93%
201
89%
232
95%
117
88%
279
93%
396
91%
-767
-77%
-266
-88%
-314
-80%
-580
-83%
-161
-62%
-26
-58%
-128
-63%
-444
-84%
-127
-56%
-196
-80%
-105
-80%
-252
-84%
995
99%
299
99%
392
100%
691
99%
258
100%
45
100%
204
100%
526
99%
224
99%
244
100%
131
99%
93
9%
14
5%
30
7%
43
6%
42
16%
8
17%
31
15%
31
6%
44
19%
17
7%
860
86%
279
92%
344
87%
623
89%
202
78%
34
75%
159
78%
476
90%
171
75%
-427
-43%
-217
-72%
-154
-39%
-371
-53%
-50
-19%
-6
-14%
-32
-16%
-288
-54%
TOTAL HEARD OF
985
98%
297
98%
392
99%
689
99%
253
98%
43
95%
197
97%
FAVORABLE
200
20%
23
8%
89
23%
111
16%
74
29%
15
33%
UNFAVORABLE
627
63%
239
79%
243
62%
482
69%
124
48%
-397
-40%
-209
-69%
-178
-45%
-387
-56%
TOTAL HEARD OF
990
99%
298
99%
391
99%
FAVORABLE
213
21%
29
10%
UNFAVORABLE
610
61%
TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
OBAMA IMAGE (D/S)
----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
BIDEN IMAGE (D/S)
-----------------
SANDERS IMAGE (D/S)
-------------------
WARREN IMAGE (D/S)
-----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
-128
-89%
-166
-91%
-63
-98%
-161
-86%
-173
-87%
-72
-97%
-85
-79%
43
100%
141
99%
181
99%
64
100%
183
98%
198
100%
74
100%
106
98%
11
3%
-
3
2%
5
3%
-
7
4%
9
4%
1
1%
8
8%
178
92%
350
94%
43
100%
131
91%
172
94%
63
98%
168
90%
182
92%
72
98%
93
86%
-357
-82%
-130
-67%
-279
-75%
-32
-75%
-104
-73%
-147
-81%
-52
-81%
-153
-82%
-151
-76%
-62
-83%
-66
-61%
301
100%
431
100%
191
99%
373
100%
43
100%
142
99%
181
99%
64
100%
186
99%
198
100%
74
100%
107
99%
11
8%
19
6%
29
7%
28
14%
36
10%
5
13%
14
10%
14
8%
5
8%
12
6%
18
9%
6
8%
18
16%
213
87%
116
88%
271
90%
387
89%
158
82%
315
84%
38
87%
118
83%
162
88%
57
89%
164
88%
170
86%
67
91%
84
78%
-47
-21%
-92
-38%
-85
-64%
-157
-52%
-242
-56%
-76
-39%
-109
-29%
-25
-59%
-54
-38%
-79
-43%
-27
-42%
-78
-42%
-91
-46%
-37
-50%
-35
-33%
521
98%
223
98%
241
99%
129
97%
297
99%
426
98%
192
99%
367
98%
43
100%
141
99%
177
97%
64
100%
185
99%
195
99%
72
98%
107
99%
60
30%
80
15%
69
31%
51
21%
17
13%
47
16%
64
15%
50
26%
87
23%
7
15%
29
20%
36
20%
12
18%
41
22%
34
17%
12
17%
29
27%
21
47%
92
45%
368
70%
116
51%
143
59%
102
77%
204
68%
306
71%
126
65%
195
52%
32
74%
83
58%
115
63%
38
60%
119
64%
126
64%
50
67%
64
60%
-5
-2%
-5
-11%
-19
-9%
-302
-57%
-18
-8%
-77
-31%
-79
-60%
-147
-49%
-226
-52%
-58
-30%
-112
-30%
-10
-24%
-48
-33%
-83
-45%
-29
-45%
-86
-46%
-87
-44%
-31
-42%
-24
-22%
690
99%
255
99%
45
100%
202
99%
524
99%
225
99%
241
99%
130
98%
301
100%
430
99%
192
100%
368
98%
43
100%
142
99%
179
98%
63
98%
184
98%
198
100%
73
98%
108
100%
75
19%
104
15%
94
36%
15
33%
65
32%
74
14%
82
36%
56
23%
20
15%
56
19%
76
17%
53
27%
85
23%
12
27%
34
24%
39
21%
10
16%
38
20%
34
17%
15
20%
31
29%
238
79%
252
64%
491
70%
100
39%
20
44%
83
41%
377
71%
100
44%
133
54%
99
75%
203
67%
302
70%
111
57%
197
53%
22
51%
82
57%
121
66%
39
61%
124
66%
121
61%
46
62%
55
51%
-471
-47%
-171
-56%
-208
-53%
-379
-54%
-91
-35%
-1
-3%
-53
-26%
-269
-51%
-68
-30%
-134
-55%
-81
-61%
-170
-57%
-251
-58%
-108
-56%
-112
-30%
-27
-63%
-67
-47%
-98
-53%
-26
-41%
-86
-46%
-83
-42%
-42
-57%
-43
-40%
867
87%
270
89%
343
87%
613
88%
214
83%
40
88%
165
81%
458
87%
194
86%
215
88%
123
93%
275
91%
397
92%
177
92%
292
78%
37
86%
130
91%
155
85%
54
85%
164
88%
165
83%
63
85%
97
90%
83
8%
26
9%
19
5%
45
6%
24
9%
14
31%
25
12%
41
8%
28
12%
15
6%
14
11%
24
8%
38
9%
16
8%
29
8%
2
5%
12
8%
10
5%
5
7%
20
10%
19
10%
4
6%
12
11%
554
55%
197
65%
227
58%
424
61%
115
45%
15
33%
78
38%
309
58%
96
42%
149
61%
95
71%
194
65%
289
67%
123
64%
142
38%
30
69%
78
55%
107
59%
31
49%
105
56%
102
51%
46
62%
55
51%
P U B L I C
Continued
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
O P I N I O N
S T R A T E G I E S
-339
-43
-91% -100%
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 19
Table 2-3
Summary of Images
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----GORSUCH IMAGE (D/S)
-------------------
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
382
38%
154
51%
192
49%
346
50%
38
15%
-1
-3%
12
6%
248
47%
32
14%
102
42%
78
59%
135
45%
214
49%
78
40%
90
24%
25
58%
44
31%
73
40%
24
37%
71
38%
74
37%
33
45%
39
36%
TOTAL HEARD OF
788
79%
253
84%
312
79%
564
81%
191
74%
33
73%
147
72%
418
79%
175
77%
196
80%
120
91%
259
86%
379
87%
161
84%
248
66%
35
82%
116
81%
147
80%
46
72%
154
82%
144
73%
58
78%
89
82%
FAVORABLE
476
48%
178
59%
218
55%
396
57%
72
28%
9
19%
44
21%
287
54%
69
31%
120
49%
91
69%
167
55%
258
59%
103
53%
116
31%
26
61%
62
43%
86
47%
27
43%
94
50%
92
47%
39
52%
50
46%
94
9%
24
8%
26
7%
50
7%
34
13%
10
22%
32
16%
39
7%
37
16%
18
7%
13
10%
31
10%
44
10%
24
13%
26
7%
2
4%
18
12%
13
7%
4
6%
23
12%
18
9%
5
7%
11
10%
-403
-40%
-147
-49%
-185
-47%
-333
-48%
-64
-25%
-6
-13%
-46
-23%
-224
-42%
-56
-25%
-122
-50%
-75
-57%
-150
-50%
-226
-52%
-91
-47%
-86
-23%
-23
-54%
-67
-47%
-72
-40%
-29
-46%
-77
-41%
-73
-37%
-28
-37%
-33
-31%
822
82%
259
86%
325
83%
584
84%
201
78%
37
82%
150
74%
435
82%
180
80%
207
85%
120
90%
270
90%
389
90%
168
87%
264
71%
38
87%
131
92%
145
79%
49
76%
158
84%
157
79%
57
77%
87
81%
65
6%
17
6%
20
5%
37
5%
20
8%
8
18%
17
8%
34
6%
22
10%
9
4%
12
9%
17
6%
29
7%
13
7%
23
6%
-
13
9%
10
5%
-
12
7%
15
8%
6
8%
9
8%
468
47%
165
54%
205
52%
370
53%
84
32%
14
31%
63
31%
258
49%
78
35%
131
54%
87
66%
167
56%
255
59%
104
54%
109
29%
23
54%
80
56%
82
45%
29
46%
89
48%
88
45%
33
45%
42
39%
-715
-71%
-238
-79%
-308
-78%
-546
-78%
-146
-57%
-23
-51%
-104
-51%
-389
-73%
-137
-60%
-189
-77%
-93
-70%
-242
-81%
-335
-77%
-163
-84%
-217
-58%
-35
-82%
-101
-71%
-134
-73%
-48
-75%
-135
-72%
-130
-66%
-57
-77%
-74
-68%
952
95%
291
96%
379
96%
670
96%
238
92%
44
98%
186
91%
501
95%
215
95%
236
97%
128
97%
296
98%
424
98%
188
97%
339
91%
43
100%
140
98%
167
91%
63
98%
178
95%
188
95%
70
95%
102
94%
52
5%
14
5%
15
4%
29
4%
18
7%
5
10%
16
8%
29
6%
16
7%
6
2%
12
9%
11
4%
23
5%
8
4%
20
5%
-
7
5%
7
4%
1
2%
10
5%
16
8%
4
5%
7
6%
767
77%
252
83%
323
82%
575
83%
164
63%
28
61%
121
59%
418
79%
153
68%
195
80%
105
79%
253
84%
358
83%
171
89%
237
63%
35
82%
108
76%
141
77%
49
77%
145
78%
146
74%
61
82%
81
75%
ROMNEY IMAGE (D/S)
------------------
217
22%
90
30%
122
31%
212
30%
11
4%
-7
-14%
26
13%
150
28%
26
11%
41
17%
16
12%
86
29%
101
23%
17
9%
99
26%
8
18%
21
14%
44
24%
22
34%
41
22%
37
19%
24
32%
21
19%
TOTAL HEARD OF
991
99%
299
99%
392
99%
691
99%
256
99%
44
97%
200
98%
524
99%
224
99%
243
100%
132
99%
300
100%
431
100%
193
100%
367
98%
43
100%
143
100%
180
98%
63
98%
184
98%
198
100%
73
99%
107
99%
FAVORABLE
498
50%
172
57%
216
55%
387
56%
100
39%
11
24%
84
41%
292
55%
95
42%
111
46%
64
48%
166
55%
230
53%
90
47%
177
47%
22
51%
67
47%
92
50%
34
53%
98
52%
92
47%
42
57%
51
48%
UNFAVORABLE
281
28%
82
27%
94
24%
176
25%
88
34%
17
39%
59
29%
142
27%
69
31%
70
29%
49
37%
80
27%
129
30%
74
38%
79
21%
14
33%
46
33%
48
26%
12
19%
56
30%
55
28%
18
25%
30
28%
BUSH IMAGE (D/S)
----------------
557
56%
184
61%
260
66%
444
64%
96
37%
17
38%
95
47%
328
62%
91
40%
139
57%
52
39%
190
63%
242
56%
90
46%
226
60%
29
67%
63
44%
98
54%
45
71%
110
59%
133
67%
43
58%
37
34%
TOTAL HEARD OF
998
100%
302
100%
393
100%
696
100%
257
100%
45
100%
203
100%
528
100%
226
100%
244
100%
133
100%
301
100%
433
100%
193
100%
372
100%
43
100%
143
100%
183
100%
64
100%
186
99%
197
100%
74
100%
108
100%
FAVORABLE
738
74%
233
77%
314
80%
547
78%
161
62%
30
66%
139
68%
406
77%
150
66%
181
74%
87
65%
237
79%
324
75%
137
71%
277
74%
34
79%
95
66%
130
71%
53
83%
143
77%
158
80%
56
76%
68
63%
UNFAVORABLE
180
18%
48
16%
54
14%
103
15%
65
25%
13
28%
44
21%
78
15%
59
26%
43
17%
35
26%
47
16%
82
19%
47
24%
51
14%
5
12%
31
22%
32
18%
8
12%
33
18%
25
12%
14
19%
32
29%
UNFAVORABLE
SCHUMER IMAGE (D/S)
------------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
PELOSI IMAGE (D/S)
-----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 20
Table 2-3
Summary of Images
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----DEVOS IMAGE (D/S)
-----------------
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
65
7%
76
25%
17
4%
93
13%
-23
-9%
-5
-11%
-12
-6%
90
17%
-39
-17%
14
6%
54
40%
36
12%
90
21%
-18
-9%
-7
-2%
-1
-2%
-1
-1%
16
9%
5
8%
8
4%
21
10%
7
10%
9
8%
TOTAL HEARD OF
782
78%
245
81%
316
80%
561
81%
191
74%
30
66%
143
70%
424
80%
162
71%
196
80%
119
90%
242
80%
361
83%
158
82%
264
71%
35
82%
117
82%
147
80%
49
76%
152
81%
148
75%
53
71%
82
76%
FAVORABLE
265
27%
122
40%
98
25%
220
32%
39
15%
6
13%
32
16%
178
34%
29
13%
58
24%
75
57%
89
30%
164
38%
40
21%
61
16%
9
22%
31
22%
55
30%
15
23%
52
28%
53
27%
21
28%
28
26%
UNFAVORABLE
200
20%
46
15%
81
21%
127
18%
62
24%
11
25%
44
22%
88
17%
68
30%
44
18%
21
16%
52
17%
74
17%
58
30%
68
18%
10
24%
32
22%
39
21%
10
15%
44
23%
33
17%
13
18%
19
18%
241
24%
104
35%
114
29%
218
31%
18
7%
5
10%
10
5%
170
32%
9
4%
62
25%
58
43%
108
36%
165
38%
29
15%
47
13%
14
34%
33
23%
44
24%
6
10%
47
25%
64
32%
11
15%
22
20%
TOTAL HEARD OF
753
75%
239
79%
299
76%
538
77%
178
69%
38
83%
142
70%
392
74%
173
76%
189
77%
120
90%
251
83%
370
86%
161
84%
221
59%
33
76%
111
78%
138
75%
46
72%
151
81%
141
71%
54
73%
79
73%
FAVORABLE
351
35%
135
45%
153
39%
288
41%
51
20%
12
28%
39
19%
217
41%
51
22%
84
34%
78
59%
134
44%
212
49%
67
35%
73
20%
19
45%
49
34%
63
35%
13
20%
70
38%
79
40%
23
31%
34
32%
UNFAVORABLE
110
11%
31
10%
39
10%
69
10%
33
13%
8
17%
29
14%
46
9%
42
19%
22
9%
20
15%
26
9%
46
11%
38
20%
26
7%
5
11%
17
12%
19
11%
7
10%
24
13%
15
8%
12
16%
12
11%
TILLERSON IMAGE (D/S)
---------------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 21
Table 2-4
Summary of Images
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ -----
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
TRUMP IMAGE (D/S)
-----------------
847
85%
76
80%
74
69%
149
74%
697
87%
627
96%
8
31%
211
67%
405
97%
462
91%
867
94%
-20
-28%
733
90%
114
61%
86
76%
20
48%
7
25%
138
82%
709
85%
715
91%
115
60%
999
100%
95
100%
106
99%
201
99%
798
100%
656
100%
27
100%
316
100%
416
100%
509
100%
926
100%
73
100%
814
100%
185
100%
112
100%
43
100%
30
100%
166
99%
833
100%
784
100%
191
100%
905
90%
83
88%
88
82%
172
85%
733
92%
638
97%
17
63%
250
79%
408
98%
476
93%
884
95%
20
28%
760
93%
145
78%
96
86%
31
72%
18
59%
148
89%
756
91%
739
94%
146
77%
58
6%
8
8%
15
14%
22
11%
36
5%
12
2%
8
32%
38
12%
3
1%
14
3%
17
2%
41
56%
27
3%
31
17%
10
9%
10
24%
10
34%
11
6%
48
6%
24
3%
31
16%
742
74%
51
54%
65
61%
116
57%
626
78%
542
83%
2
6%
199
63%
350
84%
373
73%
723
78%
19
26%
613
75%
129
70%
85
76%
31
72%
14
45%
87
52%
655
79%
615
78%
123
64%
TOTAL HEARD OF
990
99%
94
99%
105
98%
199
98%
791
99%
651
99%
24
92%
314
99%
412
99%
505
99%
917
99%
73
100%
805
99%
185
100%
112
100%
43
100%
30
100%
163
97%
827
99%
779
99%
188
98%
FAVORABLE
820
82%
68
71%
82
76%
149
74%
671
84%
577
88%
12
46%
231
73%
371
89%
409
80%
780
84%
40
55%
674
83%
146
79%
93
83%
34
80%
19
63%
115
68%
705
85%
667
85%
141
74%
78
8%
17
17%
17
15%
33
16%
45
6%
35
5%
11
40%
32
10%
21
5%
36
7%
57
6%
21
29%
61
7%
17
9%
8
7%
4
9%
6
18%
27
16%
50
6%
52
7%
18
9%
RYAN IMAGE (D/S)
----------------
274
27%
17
18%
10
9%
27
13%
248
31%
206
31%
1%
69
22%
139
33%
139
27%
278
30%
-4
-5%
299
37%
-25
-13%
2
2%
-20
-47%
-7
-24%
26
15%
249
30%
267
34%
10
5%
TOTAL HEARD OF
962
96%
94
99%
106
99%
200
99%
762
95%
642
98%
23
88%
296
93%
403
97%
488
95%
891
96%
71
97%
777
95%
185
100%
112
100%
43
100%
30
100%
152
91%
810
97%
752
96%
187
98%
FAVORABLE
517
52%
46
49%
51
48%
98
48%
420
53%
364
56%
9
35%
144
45%
233
56%
258
51%
491
53%
27
37%
452
55%
65
35%
48
43%
7
17%
10
33%
71
42%
447
54%
433
55%
75
39%
UNFAVORABLE
243
24%
30
31%
41
39%
71
35%
172
22%
159
24%
9
34%
75
24%
93
22%
119
23%
212
23%
31
42%
153
19%
90
49%
46
41%
27
64%
17
56%
45
27%
198
24%
166
21%
66
34%
18
2%
-9
-9%
1
1%
-8
-4%
26
3%
39
6%
-7
-25%
-14
-4%
52
13%
-9
-2%
44
5%
-25
-35%
74
9%
-55
-30%
-29
-26%
-13
-31%
-13
-42%
7
4%
11
1%
45
6%
-28
-15%
TOTAL HEARD OF
863
86%
84
89%
96
90%
180
89%
683
86%
586
89%
20
76%
256
81%
368
88%
430
84%
798
86%
64
88%
684
84%
179
97%
110
98%
40
94%
29
97%
132
79%
730
88%
677
86%
163
86%
FAVORABLE
278
28%
24
25%
34
32%
59
29%
219
28%
208
32%
4
16%
66
21%
148
35%
120
23%
268
29%
11
14%
241
30%
38
20%
25
22%
8
19%
5
15%
42
25%
236
28%
237
30%
31
16%
UNFAVORABLE
260
26%
33
35%
34
31%
66
33%
193
24%
169
26%
11
41%
80
25%
95
23%
129
25%
224
24%
36
49%
167
21%
93
50%
54
48%
22
50%
17
58%
35
21%
225
27%
192
25%
59
31%
TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
PENCE IMAGE (D/S)
-----------------
UNFAVORABLE
MCCONNELL IMAGE (D/S)
---------------------
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 22
Table 2-4
Summary of Images
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----CLINTON IMAGE (D/S)
-------------------
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
-890
-89%
-63
-66%
-82
-77%
-145
-72%
-745
-93%
-584
-89%
-20
-75%
-286
-90%
-372
-89%
-455
-89%
-827
-89%
-63
-86%
-716
-88%
-174
-94%
-108
-96%
-41
-97%
-26
-85%
-102
-61%
-788
-95%
-709
-90%
-167
-88%
990
99%
93
98%
105
98%
198
98%
792
99%
648
99%
25
95%
317
100%
412
99%
507
99%
919
99%
72
98%
805
99%
185
100%
112
100%
43
100%
30
100%
163
98%
827
99%
775
99%
191
100%
33
3%
12
12%
10
9%
22
11%
11
1%
21
3%
1
4%
11
3%
11
3%
20
4%
31
3%
2
3%
29
4%
4
2%
2
2%
-
2
6%
24
15%
9
1%
19
2%
10
5%
923
92%
75
78%
92
86%
167
82%
757
95%
606
92%
21
78%
297
94%
383
92%
475
93%
858
93%
65
89%
745
91%
178
96%
109
98%
41
97%
27
90%
127
76%
797
96%
729
93%
178
93%
-767
-77%
-52
-55%
-28
-26%
-80
-39%
-687
-86%
-535
-82%
-12
-44%
-220
-69%
-351
-84%
-386
-76%
-736
-79%
-30
-42%
-623
-77%
-143
-77%
-97
-87%
-33
-78%
-13
-43%
-55
-33%
-712
-86%
-643
-82%
-122
-64%
995
99%
94
99%
106
99%
200
99%
795
100%
651
99%
27
100%
317
100%
413
99%
509
100%
922
99%
73
100%
810
99%
185
100%
112
100%
43
100%
30
100%
164
98%
830
100%
779
99%
191
100%
93
9%
18
19%
36
34%
54
27%
38
5%
46
7%
6
22%
41
13%
22
5%
52
10%
74
8%
19
26%
75
9%
18
10%
7
6%
3
8%
8
25%
46
27%
47
6%
51
7%
31
16%
860
86%
70
73%
64
60%
134
66%
726
91%
581
89%
17
66%
261
82%
373
90%
438
86%
811
87%
49
67%
699
86%
161
87%
104
92%
37
86%
21
68%
101
60%
759
91%
694
88%
154
80%
-427
-43%
-6
-6%
-10
-9%
-16
-8%
-411
-52%
-323
-49%
-10
-39%
-94
-30%
-245
-59%
-177
-35%
-423
-46%
-4
-6%
-340
-42%
-87
-47%
-71
-63%
-29
-68%
13
42%
-2
-1%
-425
-51%
-392
-50%
-37
-19%
TOTAL HEARD OF
985
98%
94
99%
103
96%
197
98%
788
99%
646
98%
26
96%
314
99%
409
98%
503
98%
912
98%
73
100%
800
98%
185
100%
112
100%
43
100%
30
100%
159
95%
826
99%
771
98%
191
100%
FAVORABLE
200
20%
37
39%
37
34%
74
37%
126
16%
112
17%
6
21%
82
26%
52
12%
120
24%
172
19%
29
39%
161
20%
40
21%
15
13%
4
10%
21
68%
58
35%
142
17%
126
16%
63
33%
UNFAVORABLE
627
63%
43
45%
47
44%
90
44%
538
67%
435
66%
16
60%
176
56%
297
71%
297
58%
594
64%
33
45%
501
61%
126
68%
85
76%
33
78%
8
26%
61
36%
567
68%
518
66%
100
53%
-397
-40%
-24
-25%
12
11%
-12
-6%
-385
-48%
-314
-48%
-1
-2%
-82
-26%
-225
-54%
-166
-32%
-391
-42%
-6
-8%
-317
-39%
-81
-44%
-59
-53%
-24
-56%
2
8%
13
8%
-410
-49%
-378
-48%
-24
-13%
TOTAL HEARD OF
990
99%
93
98%
106
99%
199
99%
791
99%
650
99%
24
92%
316
99%
411
99%
507
99%
917
99%
73
100%
805
99%
185
100%
112
100%
43
100%
30
100%
163
98%
827
99%
775
99%
191
100%
FAVORABLE
213
21%
25
26%
51
48%
76
37%
137
17%
121
18%
11
41%
81
26%
64
15%
120
23%
184
20%
29
40%
173
21%
40
22%
18
16%
9
21%
13
44%
69
41%
145
17%
139
18%
62
32%
UNFAVORABLE
610
61%
49
51%
39
36%
88
43%
522
65%
435
66%
11
43%
164
52%
289
69%
286
56%
575
62%
35
48%
489
60%
121
65%
78
69%
33
76%
11
36%
55
33%
555
67%
517
66%
86
45%
TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
OBAMA IMAGE (D/S)
----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
BIDEN IMAGE (D/S)
-----------------
SANDERS IMAGE (D/S)
-------------------
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 23
Table 2-4
Summary of Images
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----WARREN IMAGE (D/S)
------------------
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
-471
-47%
-34
-36%
-30
-28%
-64
-32%
-407
-51%
-340
-52%
-6
-24%
-125
-39%
-214
-51%
-232
-45%
-446
-48%
-26
-35%
-350
-43%
-121
-65%
-79
-70%
-30
-70%
-12
-41%
-4
-2%
-467
-56%
-378
-48%
-88
-46%
867
87%
82
87%
96
89%
178
88%
689
86%
582
89%
20
76%
264
83%
368
88%
432
85%
800
86%
67
92%
693
85%
174
94%
105
94%
41
95%
28
93%
141
84%
725
87%
676
86%
170
89%
83
8%
12
13%
21
19%
33
16%
50
6%
55
8%
4
16%
23
7%
35
8%
38
7%
73
8%
10
14%
70
9%
13
7%
6
5%
1
2%
6
20%
38
23%
45
5%
64
8%
13
7%
554
55%
47
49%
50
47%
97
48%
457
57%
395
60%
11
40%
148
47%
249
60%
269
53%
519
56%
35
49%
420
52%
134
73%
85
76%
31
72%
19
62%
42
25%
512
61%
442
56%
101
53%
382
38%
34
36%
26
25%
60
30%
322
40%
314
48%
1
4%
67
21%
203
49%
177
35%
380
41%
3
4%
288
35%
94
51%
65
58%
19
45%
10
34%
9
6%
373
45%
327
42%
53
28%
TOTAL HEARD OF
788
79%
83
87%
88
82%
171
85%
617
77%
554
84%
21
79%
213
67%
350
84%
382
75%
732
79%
56
77%
628
77%
161
87%
99
89%
38
89%
23
78%
119
71%
669
80%
625
80%
145
76%
FAVORABLE
476
48%
46
48%
49
45%
94
47%
382
48%
366
56%
8
28%
103
32%
234
56%
222
44%
457
49%
19
27%
363
44%
114
61%
72
65%
26
60%
15
51%
38
23%
438
53%
397
51%
72
38%
94
9%
12
12%
22
21%
34
17%
60
7%
52
8%
6
24%
36
11%
32
8%
46
9%
77
8%
17
23%
74
9%
20
11%
8
7%
7
15%
5
17%
28
17%
66
8%
70
9%
19
10%
-403
-40%
-30
-32%
-28
-26%
-59
-29%
-344
-43%
-309
-47%
-9
-35%
-84
-27%
-186
-45%
-188
-37%
-374
-40%
-29
-39%
-291
-36%
-112
-61%
-72
-65%
-28
-66%
-11
-38%
-7
-4%
-396
-48%
-341
-44%
-65
-34%
822
82%
79
83%
94
88%
173
86%
649
81%
561
85%
19
72%
242
76%
355
85%
407
80%
761
82%
60
83%
655
80%
167
90%
103
92%
37
88%
26
87%
125
75%
696
84%
646
82%
155
81%
65
6%
11
12%
19
17%
30
15%
35
4%
37
6%
1
3%
27
9%
30
7%
29
6%
59
6%
6
8%
56
7%
9
5%
3
3%
1
2%
5
18%
30
18%
35
4%
44
6%
12
6%
468
47%
42
44%
47
44%
88
44%
379
48%
346
53%
10
38%
111
35%
217
52%
217
42%
433
47%
34
47%
346
42%
121
66%
76
67%
29
68%
17
56%
37
22%
431
52%
386
49%
77
40%
-715
-71%
-54
-57%
-54
-50%
-108
-53%
-607
-76%
-495
-75%
-9
-33%
-211
-67%
-307
-74%
-365
-72%
-672
-73%
-43
-59%
-559
-69%
-156
-84%
-98
-88%
-36
-84%
-22
-73%
-55
-33%
-660
-79%
-582
-74%
-125
-65%
952
95%
91
96%
104
97%
194
96%
757
95%
632
96%
24
89%
296
93%
394
95%
487
95%
881
95%
71
97%
767
94%
185
100%
112
100%
43
100%
30
100%
156
93%
796
96%
745
95%
183
96%
52
5%
11
12%
17
16%
28
14%
24
3%
31
5%
6
21%
15
5%
19
5%
26
5%
45
5%
7
9%
45
6%
6
3%
3
3%
-
3
10%
29
17%
23
3%
35
5%
12
6%
767
77%
65
68%
70
66%
136
67%
631
79%
526
80%
14
54%
226
71%
326
78%
391
77%
717
77%
50
68%
604
74%
162
88%
102
91%
36
84%
25
83%
84
50%
683
82%
617
79%
136
71%
TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
GORSUCH IMAGE (D/S)
-------------------
UNFAVORABLE
SCHUMER IMAGE (D/S)
------------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
PELOSI IMAGE (D/S)
-----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 24
Table 2-4
Summary of Images
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ -----
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
ROMNEY IMAGE (D/S)
------------------
217
22%
7
8%
-5
-5%
2
1%
214
27%
141
21%
-6
-22%
82
26%
70
17%
145
28%
215
23%
2
2%
245
30%
-28
-15%
-25
-22%
-2
-5%
-1
-4%
41
25%
176
21%
212
27%
5
3%
TOTAL HEARD OF
991
99%
95
100%
106
99%
201
99%
790
99%
649
99%
27
100%
315
99%
411
99%
507
99%
918
99%
73
100%
806
99%
185
100%
112
100%
43
100%
30
100%
165
99%
826
99%
776
99%
191
100%
FAVORABLE
498
50%
40
42%
39
36%
79
39%
420
53%
334
51%
5
18%
159
50%
203
49%
266
52%
469
51%
30
40%
437
54%
62
33%
32
28%
17
41%
13
42%
82
49%
417
50%
417
53%
72
38%
UNFAVORABLE
281
28%
33
34%
44
41%
76
38%
205
26%
193
29%
11
40%
77
24%
133
32%
120
24%
254
27%
28
38%
191
23%
90
49%
57
51%
20
46%
14
46%
40
24%
241
29%
205
26%
67
35%
BUSH IMAGE (D/S)
----------------
557
56%
33
35%
24
22%
57
28%
501
63%
388
59%
-1
-4%
170
54%
238
57%
304
59%
542
58%
16
21%
491
60%
67
36%
47
41%
16
38%
4
13%
65
39%
492
59%
491
63%
63
33%
TOTAL HEARD OF
998
100%
95
100%
107
100%
202
100%
796
100%
655
100%
27
100%
317
100%
416
100%
509
100%
925
100%
73
100%
813
100%
185
100%
112
100%
43
100%
30
100%
167
100%
831
100%
783
100%
191
100%
FAVORABLE
738
74%
59
62%
60
56%
119
59%
618
78%
496
76%
11
42%
230
73%
310
75%
387
76%
697
75%
41
56%
619
76%
118
64%
75
67%
27
62%
17
55%
109
65%
628
75%
612
78%
113
59%
UNFAVORABLE
180
18%
26
28%
36
33%
62
31%
118
15%
108
16%
12
46%
60
19%
72
17%
83
16%
155
17%
25
34%
129
16%
51
28%
28
25%
10
24%
13
42%
44
26%
136
16%
121
15%
50
26%
65
7%
-1
-1%
-5
-5%
-6
-3%
71
9%
118
18%
-5
-17%
-48
-15%
98
24%
-8
-2%
90
10%
-25
-34%
59
7%
6
3%
18
16%
3
6%
-14
-47%
-13
-8%
78
9%
92
12%
-31
-16%
TOTAL HEARD OF
782
78%
75
79%
83
77%
158
78%
624
78%
527
80%
21
81%
233
74%
337
81%
382
75%
720
78%
62
86%
625
77%
157
85%
96
85%
38
89%
23
77%
125
75%
657
79%
613
78%
147
77%
FAVORABLE
265
27%
24
26%
28
26%
52
26%
213
27%
225
34%
6
21%
35
11%
162
39%
94
18%
256
28%
9
13%
216
27%
49
26%
32
29%
13
31%
3
11%
32
19%
233
28%
231
29%
25
13%
UNFAVORABLE
200
20%
25
27%
33
30%
58
29%
142
18%
107
16%
10
38%
82
26%
64
15%
102
20%
166
18%
34
47%
157
19%
43
23%
15
13%
10
24%
18
58%
45
27%
154
19%
138
18%
56
29%
241
24%
23
24%
20
18%
42
21%
199
25%
227
35%
-6
-22%
20
6%
169
41%
86
17%
255
27%
-14
-19%
202
25%
39
21%
37
33%
10
23%
-8
-27%
15
9%
226
27%
230
29%
7
4%
TOTAL HEARD OF
753
75%
73
77%
85
80%
158
78%
595
75%
529
81%
17
62%
208
65%
333
80%
369
72%
702
76%
51
70%
595
73%
159
86%
98
88%
37
86%
23
78%
121
72%
632
76%
591
75%
141
74%
FAVORABLE
351
35%
34
36%
38
36%
73
36%
279
35%
285
43%
2
8%
64
20%
203
49%
139
27%
342
37%
10
13%
277
34%
74
40%
52
47%
17
39%
5
18%
43
25%
309
37%
304
39%
39
20%
UNFAVORABLE
110
11%
12
12%
19
18%
31
15%
80
10%
58
9%
8
30%
44
14%
34
8%
53
10%
87
9%
23
32%
75
9%
36
19%
15
14%
7
16%
13
45%
28
17%
83
10%
73
9%
32
17%
DEVOS IMAGE (D/S)
-----------------
TILLERSON IMAGE (D/S)
---------------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 25
Table 2-5
Summary of Images
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
TRUMP IMAGE (D/S)
-----------------
847
85%
TOTAL HEARD OF
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
905
-58
100% -100%
748
91%
30
39%
469
91%
176
72%
59
64%
748
87%
361
88%
232
84%
90
82%
81
77%
82
83%
213
94%
146
81%
114
88%
74
79%
178
88%
112
77%
122
94%
110
90%
536
94%
310
72%
999
100%
905
100%
58
100%
820
100%
77
99%
516
100%
243
100%
92
99%
860
100%
412
100%
275
100%
109
100%
104
99%
99
100%
226
100%
179
99%
129
100%
93
100%
203
100%
144
100%
131
100%
122
100%
568
100%
431
100%
905
90%
905
100%
-
776
95%
52
67%
486
94%
206
85%
73
78%
792
92%
382
93%
249
90%
97
89%
91
86%
87
87%
218
97%
159
88%
119
92%
80
87%
189
93%
125
87%
126
97%
116
95%
549
97%
356
82%
58
6%
-
58
100%
28
3%
21
28%
17
3%
30
12%
14
15%
44
5%
20
5%
16
6%
7
7%
10
9%
5
5%
6
3%
13
7%
5
4%
7
7%
11
6%
13
9%
4
3%
6
5%
13
2%
45
11%
742
74%
724
80%
6
11%
820
-78
100% -100%
430
83%
160
66%
35
37%
680
79%
324
79%
177
64%
83
76%
73
69%
86
86%
194
86%
125
69%
90
70%
70
76%
167
82%
100
69%
113
86%
97
79%
434
77%
308
71%
TOTAL HEARD OF
990
99%
896
99%
58
100%
820
100%
78
100%
517
100%
239
98%
90
97%
853
99%
411
100%
270
98%
109
100%
103
97%
98
99%
225
100%
178
99%
129
100%
93
100%
201
99%
144
100%
128
98%
120
98%
564
99%
426
99%
FAVORABLE
820
82%
776
86%
28
48%
820
100%
-
460
89%
194
80%
58
62%
731
85%
352
86%
212
77%
88
81%
80
76%
88
89%
202
90%
145
80%
101
78%
76
82%
178
88%
116
80%
118
90%
104
85%
478
84%
342
79%
78
8%
52
6%
21
37%
-
78
100%
30
6%
35
14%
23
25%
51
6%
29
7%
35
13%
5
5%
7
7%
2
2%
8
3%
20
11%
11
8%
6
6%
11
5%
16
11%
5
4%
7
6%
44
8%
34
8%
RYAN IMAGE (D/S)
----------------
274
27%
280
31%
-13
-22%
266
32%
-4
-6%
517 -243
100% -100%
23
25%
242
28%
120
29%
72
26%
20
18%
32
30%
30
31%
68
30%
60
33%
10
8%
15
17%
65
32%
41
29%
30
23%
23
19%
161
28%
113
26%
TOTAL HEARD OF
962
96%
869
96%
57
99%
796
97%
75
96%
517
100%
243
100%
89
96%
828
96%
401
97%
264
96%
109
100%
98
93%
90
90%
219
97%
169
94%
126
98%
91
98%
198
97%
141
98%
124
95%
116
95%
550
97%
412
95%
FAVORABLE
517
52%
486
54%
17
30%
460
56%
30
39%
517
100%
-
48
51%
453
53%
214
52%
146
53%
56
52%
53
51%
47
48%
115
51%
101
56%
54
42%
46
49%
116
57%
71
49%
66
50%
59
48%
302
53%
216
50%
UNFAVORABLE
243
24%
206
23%
30
52%
194
24%
35
44%
-
243
100%
25
27%
211
25%
94
23%
74
27%
37
34%
21
20%
17
17%
47
21%
40
22%
44
34%
30
33%
51
25%
30
21%
36
27%
36
29%
140
25%
103
24%
18
2%
42
5%
-18
-31%
51
6%
-24
-30%
109
21%
-95
-39%
1
1%
11
1%
20
5%
-1
-
-17
-15%
8
7%
9
9%
24
11%
-11
-6%
-2
-2%
-7
-8%
9
4%
3
2%
-5
-4%
11
9%
28
5%
-10
-2%
TOTAL HEARD OF
863
86%
780
86%
54
92%
719
88%
67
86%
466
90%
227
93%
76
82%
747
87%
364
88%
237
86%
100
92%
82
78%
80
81%
195
86%
150
83%
118
91%
88
94%
179
88%
123
85%
117
90%
101
83%
502
88%
361
83%
FAVORABLE
278
28%
265
29%
12
21%
259
32%
12
16%
215
41%
40
16%
23
25%
241
28%
117
28%
82
30%
27
25%
27
26%
25
25%
71
32%
43
24%
40
31%
21
22%
62
31%
37
26%
36
27%
36
30%
175
31%
103
24%
UNFAVORABLE
260
26%
223
25%
30
51%
208
25%
36
46%
106
20%
135
55%
22
23%
230
27%
97
24%
83
30%
44
40%
20
19%
16
16%
47
21%
54
30%
42
33%
28
30%
53
26%
34
24%
41
31%
25
20%
147
26%
113
26%
FAVORABLE
UNFAVORABLE
PENCE IMAGE (D/S)
-----------------
UNFAVORABLE
MCCONNELL IMAGE (D/S)
---------------------
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 26
Table 2-5
Summary of Images
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----CLINTON IMAGE (D/S)
-------------------
-890
-89%
-813
-90%
-47
-80%
-757
-92%
-49
-62%
-471
-91%
-210
-86%
-44
-48%
-824
-96%
-365
-89%
-244
-89%
-100
-91%
-93
-88%
-89
-90%
-212
-94%
-158
-88%
-112
-87%
-83
-89%
-185
-91%
-138
-96%
-120
-92%
-110
-90%
-482
-85%
-408
-94%
990
99%
898
99%
55
95%
814
99%
74
95%
513
99%
242
99%
93
100%
856
100%
408
99%
273
99%
108
99%
105
100%
96
97%
224
99%
179
99%
126
98%
93
100%
201
99%
143
99%
131
100%
120
98%
560
99%
430
100%
33
3%
29
3%
4
7%
20
2%
11
14%
16
3%
12
5%
21
23%
11
1%
15
4%
12
4%
2
2%
3
2%
2
2%
2
1%
9
5%
6
4%
3
3%
6
3%
2
2%
4
3%
2
2%
27
5%
6
1%
923
92%
842
93%
51
87%
777
95%
60
77%
486
94%
222
91%
65
70%
835
97%
380
92%
255
93%
102
93%
96
91%
91
92%
213
94%
167
93%
118
91%
86
92%
191
94%
140
97%
124
95%
112
92%
509
90%
414
96%
-767
-77%
-719
-79%
-30
-51%
-673
-82%
-28
-36%
-405
-78%
-186
-77%
93 -860
100% -100%
-326
-79%
-212
-77%
-87
-80%
-58
-55%
-83
-84%
-189
-84%
-116
-64%
-114
-88%
-67
-72%
-170
-84%
-104
-72%
-105
-81%
-90
-74%
-454
-80%
-313
-72%
995
99%
900
99%
58
100%
816
99%
77
99%
513
99%
243
100%
93
100%
860
100%
411
100%
274
100%
108
99%
105
100%
97
98%
225
100%
179
99%
128
99%
93
100%
203
100%
144
100%
131
100%
121
99%
564
99%
430
100%
93
9%
73
8%
14
24%
58
7%
23
30%
48
9%
25
10%
93
100%
-
32
8%
28
10%
9
8%
19
18%
5
5%
12
5%
28
15%
4
3%
12
12%
13
6%
17
12%
11
9%
13
11%
43
8%
50
12%
860
86%
792
88%
44
75%
731
89%
51
66%
453
87%
211
87%
-
860
100%
358
87%
240
87%
96
88%
78
74%
88
88%
201
89%
144
80%
119
92%
78
84%
183
90%
121
84%
116
89%
103
85%
497
88%
363
84%
-427
-43%
-408
-45%
-16
-27%
-382
-47%
-22
-28%
-236
-46%
-124
-51%
34
36%
-465
-54%
-175
-43%
-125
-45%
-34
-32%
-28
-27%
-65
-66%
-113
-50%
-62
-34%
-73
-57%
-28
-30%
-99
-49%
-52
-36%
-70
-53%
-51
-42%
-279
-49%
-148
-34%
TOTAL HEARD OF
985
98%
890
98%
58
100%
812
99%
77
99%
513
99%
241
99%
90
97%
850
99%
406
99%
274
100%
106
97%
103
98%
95
96%
221
98%
178
98%
128
99%
93
100%
203
100%
143
99%
128
98%
121
99%
559
98%
426
98%
FAVORABLE
200
20%
173
19%
17
30%
161
20%
23
29%
108
21%
52
21%
56
60%
132
15%
86
21%
52
19%
29
26%
26
24%
8
8%
38
17%
45
25%
20
16%
24
26%
38
19%
35
24%
22
17%
22
18%
98
17%
102
24%
UNFAVORABLE
627
63%
581
64%
33
57%
543
66%
45
57%
344
66%
175
72%
22
24%
596
69%
261
64%
176
64%
63
58%
54
51%
73
73%
150
66%
107
59%
93
72%
52
56%
138
68%
87
60%
92
70%
73
60%
377
66%
250
58%
-397
-40%
-383
-42%
-7
-13%
-384
-47%
-3
-4%
-218
-42%
-93
-38%
32
34%
-427
-50%
-180
-44%
-86
-31%
-44
-40%
-31
-29%
-56
-57%
-118
-52%
-65
-36%
-64
-50%
-13
-14%
-89
-44%
-29
-20%
-70
-54%
-52
-43%
-234
-41%
-163
-38%
TOTAL HEARD OF
990
99%
895
99%
58
100%
815
99%
76
97%
514
99%
243
100%
92
99%
854
99%
410
99%
271
99%
107
98%
105
100%
97
98%
224
99%
178
99%
127
99%
93
100%
202
99%
143
99%
129
99%
121
99%
562
99%
428
99%
FAVORABLE
213
21%
183
20%
21
37%
162
20%
30
39%
121
23%
61
25%
54
59%
147
17%
81
20%
70
26%
26
24%
26
25%
10
10%
37
16%
47
26%
21
16%
26
28%
42
21%
43
30%
20
15%
21
17%
117
21%
96
22%
UNFAVORABLE
610
61%
567
63%
29
49%
546
67%
33
42%
339
66%
154
63%
23
24%
573
67%
262
64%
156
57%
69
63%
57
54%
66
67%
155
68%
112
62%
85
66%
39
42%
131
65%
72
50%
90
69%
73
60%
351
62%
259
60%
-471
-47%
-438
-48%
-20
-33%
-431
-53%
-24
-31%
-272
-53%
-135
-55%
-7
-7%
-460
-53%
-205
-50%
-140
-51%
-64
-59%
-26
-25%
-37
-37%
-119
-53%
-80
-44%
-72
-56%
-42
-45%
-104
-51%
-67
-47%
-75
-58%
-52
-43%
-258
-46%
-213
-49%
867
87%
783
87%
56
95%
725
88%
69
88%
463
89%
232
96%
80
86%
746
87%
361
88%
239
87%
103
94%
83
78%
81
82%
205
90%
151
84%
110
86%
85
92%
171
84%
123
86%
118
90%
101
83%
501
88%
366
85%
83
8%
71
8%
10
17%
65
8%
13
17%
47
9%
28
11%
22
24%
54
6%
35
9%
22
8%
9
8%
9
9%
8
8%
15
7%
17
9%
12
9%
8
9%
9
4%
12
9%
7
6%
8
7%
57
10%
26
6%
554
55%
509
56%
29
50%
496
61%
37
48%
320
62%
162
67%
29
31%
514
60%
240
58%
161
59%
72
66%
36
34%
45
45%
134
59%
96
53%
84
65%
49
53%
113
56%
80
55%
83
63%
61
50%
315
56%
239
55%
TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
OBAMA IMAGE (D/S)
----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
BIDEN IMAGE (D/S)
-----------------
SANDERS IMAGE (D/S)
-------------------
WARREN IMAGE (D/S)
-----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 27
Table 2-5
Summary of Images
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----GORSUCH IMAGE (D/S)
-------------------
382
38%
379
42%
-6
-11%
384
47%
-9
-12%
256
49%
78
32%
5
6%
364
42%
170
41%
104
38%
46
43%
17
16%
44
45%
93
41%
68
38%
50
39%
31
33%
89
44%
49
34%
61
47%
37
30%
235
41%
147
34%
TOTAL HEARD OF
788
79%
718
79%
46
80%
664
81%
66
84%
429
83%
214
88%
73
78%
680
79%
335
81%
218
79%
93
85%
74
70%
69
70%
186
82%
139
77%
107
83%
76
82%
161
80%
106
74%
108
83%
94
77%
471
83%
318
73%
FAVORABLE
476
48%
452
50%
14
23%
449
55%
16
21%
299
58%
122
50%
25
27%
436
51%
205
50%
133
48%
60
55%
28
27%
49
49%
113
50%
86
48%
66
52%
39
42%
105
52%
61
42%
73
56%
52
42%
288
51%
188
44%
94
9%
73
8%
20
34%
65
8%
26
33%
43
8%
44
18%
20
21%
72
8%
35
9%
29
11%
14
13%
11
11%
4
4%
20
9%
18
10%
17
13%
8
8%
16
8%
11
8%
12
9%
15
12%
53
9%
41
9%
-403
-40%
-371
-41%
-21
-37%
-362
-44%
-30
-38%
-220
-42%
-133
-55%
-5
-6%
-394
-46%
-163
-40%
-123
-45%
-52
-48%
-25
-24%
-40
-40%
-91
-40%
-67
-37%
-69
-53%
-36
-38%
-81
-40%
-64
-45%
-58
-45%
-49
-40%
-233
-41%
-170
-39%
822
82%
744
82%
49
85%
690
84%
67
86%
440
85%
218
90%
72
77%
715
83%
347
84%
226
82%
95
87%
82
78%
72
73%
192
85%
141
78%
112
87%
80
87%
170
84%
120
83%
110
84%
99
81%
481
85%
340
79%
65
6%
58
6%
6
10%
54
7%
7
9%
46
9%
16
7%
20
22%
40
5%
30
7%
18
7%
8
7%
7
7%
2
2%
15
7%
14
8%
10
8%
5
5%
15
7%
7
5%
6
5%
6
5%
43
8%
22
5%
468
47%
429
47%
27
47%
416
51%
37
47%
265
51%
149
61%
26
27%
433
50%
193
47%
141
51%
60
55%
32
31%
41
42%
106
47%
81
45%
79
61%
40
44%
96
47%
71
49%
65
50%
55
45%
276
49%
192
44%
-715
-71%
-661
-73%
-37
-63%
-643
-78%
-35
-45%
-408
-79%
-183
-75%
-23
-25%
-678
-79%
-292
-71%
-193
-70%
-89
-82%
-65
-61%
-76
-77%
-162
-72%
-126
-70%
-97
-75%
-70
-76%
-157
-78%
-102
-71%
-108
-83%
-79
-65%
-382
-67%
-333
-77%
952
95%
857
95%
57
99%
786
96%
75
97%
502
97%
240
99%
88
95%
823
96%
392
95%
258
94%
108
99%
101
95%
93
94%
213
94%
173
96%
121
94%
91
98%
197
97%
135
94%
123
94%
115
95%
537
95%
415
96%
52
5%
43
5%
5
9%
34
4%
12
16%
29
6%
16
6%
24
26%
26
3%
21
5%
17
6%
4
3%
7
7%
3
3%
8
4%
15
8%
5
4%
4
5%
8
4%
3
2%
3
2%
11
9%
36
6%
15
4%
767
77%
704
78%
42
73%
677
83%
48
61%
438
85%
198
82%
47
50%
703
82%
313
76%
210
76%
93
85%
72
68%
79
80%
170
75%
141
78%
102
79%
75
80%
165
81%
105
73%
111
85%
90
74%
418
74%
348
81%
ROMNEY IMAGE (D/S)
------------------
217
22%
198
22%
3
4%
203
25%
-8
-10%
251
48%
-68
-28%
21
23%
179
21%
90
22%
44
16%
16
15%
34
32%
33
33%
63
28%
42
23%
3
2%
9
10%
56
28%
41
29%
9
7%
33
27%
105
19%
112
26%
TOTAL HEARD OF
991
99%
896
99%
58
100%
816
100%
77
98%
515
100%
242
100%
92
99%
852
99%
409
99%
275
100%
108
99%
102
97%
97
98%
223
99%
180
100%
128
99%
93
100%
201
99%
142
99%
126
97%
122
100%
562
99%
429
99%
FAVORABLE
498
50%
454
50%
25
43%
439
54%
24
31%
347
67%
71
29%
46
49%
430
50%
200
49%
135
49%
54
50%
56
53%
54
54%
115
51%
95
53%
53
41%
42
45%
112
55%
81
56%
55
42%
66
54%
272
48%
227
52%
UNFAVORABLE
281
28%
257
28%
23
39%
236
29%
32
41%
97
19%
139
57%
24
26%
251
29%
109
27%
91
33%
38
35%
22
21%
21
21%
52
23%
53
30%
51
39%
33
35%
56
28%
40
27%
45
35%
33
27%
166
29%
115
27%
BUSH IMAGE (D/S)
----------------
557
56%
525
58%
17
29%
499
61%
24
30%
371
72%
49
20%
41
44%
494
57%
248
60%
136
50%
51
47%
69
66%
53
54%
136
60%
112
62%
61
47%
40
43%
118
58%
88
61%
64
49%
68
56%
293
52%
265
61%
TOTAL HEARD OF
998
100%
903
100%
58
100%
818
100%
78
100%
517
100%
243
100%
93
100%
858
100%
410
100%
275
100%
109
100%
105
100%
99
100%
225
100%
180
100%
128
99%
93
100%
202
100%
144
100%
131
100%
122
100%
568
100%
431
100%
FAVORABLE
738
74%
679
75%
35
61%
633
77%
47
61%
430
83%
138
57%
63
68%
642
75%
311
76%
195
71%
76
70%
84
80%
71
72%
172
76%
142
79%
88
68%
59
64%
152
75%
112
78%
92
71%
88
72%
403
71%
335
77%
UNFAVORABLE
180
18%
154
17%
19
32%
134
16%
24
30%
59
11%
89
37%
23
24%
148
17%
63
15%
58
21%
26
23%
15
14%
18
18%
36
16%
30
16%
28
21%
19
20%
34
17%
24
17%
28
22%
20
16%
110
19%
70
16%
UNFAVORABLE
SCHUMER IMAGE (D/S)
------------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
PELOSI IMAGE (D/S)
-----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 28
Table 2-5
Summary of Images
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----DEVOS IMAGE (D/S)
-----------------
65
7%
91
10%
-18
-31%
108
13%
-36
-46%
64
12%
-5
-2%
-13
-14%
79
9%
29
7%
20
7%
14
13%
-12
-11%
13
13%
19
8%
5
3%
16
12%
-5
-5%
18
9%
-2
-1%
19
14%
3
3%
72
13%
-7
-2%
TOTAL HEARD OF
782
78%
701
77%
51
88%
655
80%
65
84%
414
80%
204
84%
73
79%
671
78%
332
81%
216
79%
90
83%
79
75%
64
65%
188
83%
142
78%
106
82%
63
68%
163
80%
114
79%
96
73%
92
75%
450
79%
332
77%
FAVORABLE
265
27%
254
28%
9
15%
255
31%
7
10%
171
33%
64
26%
18
19%
239
28%
112
27%
79
29%
37
34%
15
14%
22
23%
67
30%
48
27%
42
32%
14
15%
56
28%
34
24%
38
29%
30
24%
176
31%
89
21%
UNFAVORABLE
200
20%
163
18%
27
46%
147
18%
43
55%
108
21%
69
28%
30
33%
160
19%
83
20%
59
21%
22
21%
27
25%
9
9%
48
21%
44
24%
26
20%
18
20%
38
19%
36
25%
19
14%
26
22%
104
18%
96
22%
241
24%
254
28%
-14
-23%
263
32%
-24
-30%
173
33%
39
16%
-3
-3%
239
28%
131
32%
51
19%
36
33%
2
2%
20
20%
82
36%
42
23%
40
31%
15
17%
52
25%
33
23%
42
32%
27
22%
184
32%
57
13%
TOTAL HEARD OF
753
75%
688
76%
44
76%
640
78%
59
75%
405
78%
210
86%
68
73%
652
76%
318
77%
211
77%
88
81%
75
71%
62
63%
181
80%
128
71%
107
83%
70
75%
149
73%
112
78%
106
81%
87
71%
443
78%
311
72%
FAVORABLE
351
35%
340
38%
9
15%
338
41%
8
11%
228
44%
91
38%
18
19%
323
38%
167
41%
95
35%
46
42%
16
15%
27
27%
100
44%
64
35%
57
44%
25
26%
75
37%
52
36%
52
40%
38
31%
238
42%
113
26%
UNFAVORABLE
110
11%
85
9%
22
38%
75
9%
32
41%
55
11%
53
22%
21
22%
83
10%
36
9%
44
16%
10
9%
14
13%
7
7%
17
8%
22
12%
17
13%
9
10%
23
11%
20
14%
10
8%
11
9%
55
10%
56
13%
TILLERSON IMAGE (D/S)
---------------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 29
Table 2-6
Summary of Images
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- -----
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
TRUMP IMAGE (D/S)
-----------------
847
85%
66
87%
227
98%
228
85%
89
83%
156
84%
26
76%
56
57%
194
71%
652
90%
330
79%
517
88%
96
62%
757
91%
469
92%
360
96%
288
77%
234
97%
11
23%
133
81%
747
93%
99
51%
59
59%
999
100%
76
100%
233
100%
265
100%
107
100%
186
100%
34
100%
99
100%
273
100%
726
100%
415
100%
583
100%
153
99%
833
100%
512
100%
375
100%
373
100%
240
100%
48
100%
165
100%
806
100%
193
99%
101
100%
905
90%
70
92%
228
98%
245
92%
95
89%
166
89%
28
82%
73
74%
227
83%
678
93%
363
87%
542
93%
120
78%
782
94%
484
94%
365
97%
321
86%
236
98%
29
59%
145
88%
767
95%
137
71%
74
73%
58
6%
4
5%
1
-
17
6%
7
6%
10
6%
2
6%
17
18%
33
12%
26
4%
33
8%
25
4%
24
15%
25
3%
15
3%
5
1%
33
9%
2
1%
18
36%
12
7%
20
3%
38
20%
14
14%
742
74%
44
57%
183
79%
195
73%
77
72%
154
83%
21
61%
69
70%
189
69%
553
76%
302
73%
440
75%
93
60%
652
78%
426
83%
302
80%
268
72%
186
78%
29
61%
116
70%
631
78%
111
58%
60
60%
TOTAL HEARD OF
990
99%
76
100%
229
98%
263
99%
105
99%
185
99%
34
100%
98
99%
270
98%
720
99%
413
99%
577
99%
153
99%
825
99%
508
99%
375
100%
370
99%
239
100%
46
95%
163
99%
798
99%
192
99%
100
99%
FAVORABLE
820
82%
55
72%
194
83%
219
82%
86
81%
164
88%
26
77%
76
77%
217
79%
603
83%
340
82%
480
82%
115
75%
702
84%
452
88%
324
86%
300
80%
203
85%
35
72%
129
78%
680
84%
140
72%
73
72%
78
8%
12
15%
11
5%
24
9%
9
9%
10
5%
5
16%
7
7%
28
10%
50
7%
38
9%
40
7%
23
15%
50
6%
26
5%
22
6%
32
8%
17
7%
5
11%
13
8%
49
6%
29
15%
12
12%
RYAN IMAGE (D/S)
----------------
274
27%
16
21%
53
23%
78
29%
25
23%
69
37%
11
34%
23
24%
72
26%
202
28%
92
22%
183
31%
36
23%
240
29%
144
28%
97
26%
107
29%
59
25%
8
17%
48
29%
266
33%
8
4%
18
18%
TOTAL HEARD OF
962
96%
71
94%
223
96%
254
96%
106
99%
182
98%
34
100%
92
94%
264
96%
698
96%
405
97%
557
95%
148
96%
804
97%
487
95%
365
97%
364
97%
236
98%
44
92%
158
96%
773
96%
189
98%
96
95%
FAVORABLE
517
52%
34
45%
111
48%
140
52%
54
51%
113
61%
19
57%
46
47%
145
53%
372
51%
209
50%
308
53%
80
52%
434
52%
267
52%
195
52%
202
54%
128
53%
21
44%
85
52%
438
54%
79
41%
47
46%
UNFAVORABLE
243
24%
19
24%
58
25%
62
23%
29
27%
44
24%
8
24%
23
23%
73
27%
170
23%
118
28%
126
21%
45
29%
195
23%
123
24%
98
26%
94
25%
69
29%
13
27%
37
23%
172
21%
71
37%
29
29%
18
2%
-5
-7%
-2
-1%
1
-
9
9%
20
11%
2
6%
-6
-6%
-12
-4%
30
4%
-12
-3%
30
5%
-5
-3%
25
3%
22
4%
20
5%
3
1%
20
8%
8
16%
-2
-1%
49
6%
-30
-16%
-13
-13%
TOTAL HEARD OF
863
86%
66
87%
192
83%
229
86%
99
93%
164
88%
29
85%
83
85%
235
86%
628
87%
356
86%
507
87%
134
87%
722
87%
439
86%
329
88%
327
88%
217
91%
40
83%
140
85%
692
86%
171
88%
84
84%
FAVORABLE
278
28%
21
27%
61
26%
72
27%
38
35%
57
31%
9
28%
21
22%
66
24%
212
29%
105
25%
174
30%
40
26%
236
28%
147
29%
121
32%
107
29%
83
35%
16
34%
43
26%
242
30%
36
19%
18
17%
UNFAVORABLE
260
26%
26
34%
63
27%
71
27%
28
26%
37
20%
7
22%
27
28%
78
28%
182
25%
116
28%
143
25%
45
29%
211
25%
125
24%
101
27%
104
28%
64
26%
9
18%
44
27%
193
24%
66
34%
30
30%
TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
PENCE IMAGE (D/S)
-----------------
UNFAVORABLE
MCCONNELL IMAGE (D/S)
---------------------
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 30
Table 2-6
Summary of Images
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----CLINTON IMAGE (D/S)
-------------------
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
-890
-89%
-53
-70%
-214
-92%
-241
-90%
-88
-82%
-178
-95%
-29
-87%
-88
-89%
-233
-85%
-658
-91%
-370
-89%
-520
-89%
-121
-79%
-757
-91%
-481
-94%
-332
-88%
-334
-89%
-204
-85%
-36
-74%
-155
-94%
-730
-91%
-161
-83%
-73
-72%
990
99%
70
92%
233
100%
264
99%
106
99%
186
100%
33
97%
99
100%
271
99%
720
99%
413
99%
577
99%
153
99%
825
99%
510
99%
372
99%
370
99%
236
98%
48
100%
164
100%
798
99%
193
99%
100
99%
33
3%
5
6%
7
3%
9
3%
5
5%
2
1%
1
4%
4
4%
14
5%
19
3%
14
3%
19
3%
11
7%
22
3%
9
2%
12
3%
14
4%
11
5%
5
10%
4
2%
22
3%
11
6%
10
10%
923
92%
58
76%
221
95%
250
94%
93
87%
180
97%
31
90%
92
94%
247
90%
677
93%
384
93%
539
92%
132
86%
779
93%
490
96%
344
91%
347
93%
215
90%
41
84%
158
96%
751
93%
172
89%
83
83%
-767
-77%
-47
-62%
-204
-88%
-192
-72%
-89
-84%
-144
-77%
-19
-57%
-72
-73%
-177
-65%
-590
-81%
-307
-74%
-460
-79%
-95
-62%
-671
-81%
-457
-89%
-316
-84%
-270
-72%
-184
-77%
-26
-54%
-129
-78%
-674
-84%
-93
-48%
-44
-44%
995
99%
74
97%
231
100%
265
100%
107
100%
186
100%
33
97%
99
100%
273
100%
722
99%
413
99%
582
99%
153
99%
829
100%
510
100%
372
99%
371
99%
236
98%
48
100%
165
100%
802
99%
193
99%
100
99%
93
9%
9
11%
11
5%
32
12%
6
5%
17
9%
6
19%
13
13%
42
15%
51
7%
44
11%
48
8%
24
16%
63
8%
19
4%
19
5%
42
11%
22
9%
10
22%
16
10%
49
6%
44
23%
25
25%
860
86%
56
73%
215
92%
223
84%
95
89%
161
86%
26
76%
85
86%
219
80%
641
88%
351
85%
508
87%
119
77%
734
88%
477
93%
335
89%
312
84%
206
86%
37
76%
145
88%
722
90%
137
71%
69
69%
-427
-43%
-33
-44%
-117
-50%
-109
-41%
-50
-47%
-80
-43%
-16
-47%
-23
-23%
-87
-32%
-340
-47%
-162
-39%
-265
-45%
-37
-24%
-389
-47%
-276
-54%
-200
-53%
-133
-36%
-114
-47%
-1
-1%
-65
-39%
-386
-48%
-41
-21%
-14
-14%
TOTAL HEARD OF
985
98%
71
94%
228
98%
264
99%
107
100%
183
98%
34
100%
98
99%
272
99%
713
98%
411
99%
574
98%
154
100%
819
98%
504
98%
371
99%
371
100%
235
98%
47
96%
164
99%
795
99%
190
98%
98
97%
FAVORABLE
200
20%
11
14%
39
17%
59
22%
20
18%
36
19%
5
16%
30
31%
73
27%
128
18%
89
21%
111
19%
47
30%
149
18%
73
14%
55
15%
92
25%
41
17%
19
40%
38
23%
141
18%
59
30%
32
32%
UNFAVORABLE
627
63%
44
57%
156
67%
168
63%
70
65%
116
62%
21
63%
53
54%
160
58%
468
64%
252
61%
376
64%
83
54%
537
65%
349
68%
256
68%
225
60%
154
64%
20
42%
102
62%
528
65%
100
51%
46
46%
-397
-40%
-31
-40%
-84
-36%
-81
-30%
-51
-48%
-104
-56%
-12
-37%
-35
-35%
-96
-35%
-301
-41%
-159
-38%
-238
-41%
-46
-30%
-350
-42%
-267
-52%
-193
-51%
-118
-32%
-105
-44%
-6
-13%
-67
-40%
-364
-45%
-33
-17%
-11
-11%
TOTAL HEARD OF
990
99%
73
96%
233
100%
262
98%
107
100%
186
100%
33
97%
97
98%
270
99%
720
99%
413
99%
578
99%
154
100%
825
99%
509
99%
373
99%
370
99%
238
99%
46
96%
164
99%
798
99%
192
99%
99
98%
FAVORABLE
213
21%
12
15%
51
22%
71
27%
19
18%
29
15%
8
23%
24
25%
67
24%
146
20%
98
24%
115
20%
42
27%
167
20%
80
16%
61
16%
95
26%
46
19%
17
36%
37
23%
152
19%
61
31%
34
34%
UNFAVORABLE
610
61%
42
55%
135
58%
151
57%
70
66%
132
71%
20
60%
59
60%
163
60%
447
62%
257
62%
353
60%
89
58%
517
62%
347
68%
254
67%
214
57%
151
63%
24
49%
104
63%
516
64%
94
48%
46
45%
TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
OBAMA IMAGE (D/S)
----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
BIDEN IMAGE (D/S)
-----------------
SANDERS IMAGE (D/S)
-------------------
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 31
Table 2-6
Summary of Images
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----WARREN IMAGE (D/S)
------------------
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
-471
-47%
-25
-33%
-106
-46%
-117
-44%
-56
-53%
-100
-53%
-7
-19%
-61
-61%
-127
-46%
-345
-47%
-213
-51%
-258
-44%
-54
-35%
-414
-50%
-261
-51%
-198
-53%
-199
-53%
-110
-46%
-9
-18%
-87
-53%
-383
-47%
-89
-46%
-39
-39%
867
87%
67
88%
193
83%
230
86%
99
93%
165
88%
27
81%
86
87%
241
88%
626
86%
358
86%
509
87%
136
89%
721
87%
438
86%
330
88%
328
88%
219
91%
37
77%
138
84%
695
86%
172
89%
87
86%
83
8%
13
17%
19
8%
23
9%
7
7%
12
6%
6
18%
3
3%
25
9%
58
8%
30
7%
53
9%
27
17%
54
7%
31
6%
30
8%
26
7%
30
13%
8
17%
11
6%
64
8%
19
10%
11
11%
554
55%
38
50%
125
54%
140
53%
63
59%
112
60%
13
38%
63
64%
152
55%
402
55%
243
58%
311
53%
81
52%
468
56%
292
57%
228
61%
225
60%
140
58%
17
36%
98
59%
446
55%
108
56%
50
50%
382
38%
18
23%
91
39%
91
34%
32
30%
91
49%
10
29%
49
50%
78
28%
304
42%
141
34%
241
41%
57
37%
327
39%
249
49%
191
51%
143
38%
103
43%
4
9%
76
46%
331
41%
51
27%
35
35%
TOTAL HEARD OF
788
79%
61
80%
174
75%
218
82%
92
86%
151
81%
24
73%
68
69%
219
80%
569
78%
331
80%
457
78%
131
85%
651
78%
396
77%
317
84%
305
82%
203
84%
35
71%
125
76%
639
79%
149
77%
70
69%
FAVORABLE
476
48%
27
35%
108
47%
121
45%
51
48%
104
56%
15
43%
50
51%
116
42%
360
50%
188
45%
288
49%
77
50%
397
48%
280
55%
221
59%
185
50%
129
54%
15
30%
86
52%
399
50%
77
40%
43
42%
94
9%
9
12%
17
7%
30
11%
19
18%
13
7%
5
14%
1
1%
38
14%
56
8%
47
11%
47
8%
20
13%
70
8%
31
6%
31
8%
42
11%
26
11%
10
21%
11
7%
68
8%
25
13%
8
8%
-403
-40%
-19
-24%
-88
-38%
-92
-35%
-47
-44%
-95
-51%
-18
-52%
-45
-46%
-97
-35%
-306
-42%
-161
-39%
-242
-41%
-54
-35%
-348
-42%
-219
-43%
-180
-48%
-165
-44%
-96
-40%
-11
-23%
-72
-44%
-330
-41%
-73
-38%
-31
-30%
822
82%
59
77%
182
78%
223
84%
95
89%
158
85%
28
83%
76
77%
220
80%
602
83%
336
81%
485
83%
129
84%
687
82%
412
80%
315
84%
315
84%
215
90%
35
72%
136
82%
659
82%
163
84%
79
79%
65
6%
8
10%
13
6%
28
11%
8
8%
4
2%
1
4%
2
2%
22
8%
43
6%
28
7%
37
6%
16
11%
48
6%
24
5%
20
5%
26
7%
24
10%
5
11%
8
5%
49
6%
16
8%
11
11%
468
47%
26
34%
101
43%
120
45%
55
52%
99
53%
19
56%
47
48%
119
43%
349
48%
188
45%
279
48%
70
45%
395
47%
244
48%
200
53%
190
51%
120
50%
16
34%
80
48%
379
47%
89
46%
41
41%
-715
-71%
-45
-59%
-163
-70%
-186
-70%
-80
-75%
-156
-84%
-9
-26%
-76
-77%
-179
-65%
-536
-74%
-297
-72%
-418
-71%
-86
-56%
-623
-75%
-397
-78%
-276
-73%
-281
-75%
-159
-66%
-31
-64%
-132
-80%
-594
-74%
-121
-63%
-58
-58%
952
95%
69
91%
219
94%
250
94%
104
98%
184
99%
31
91%
93
95%
258
94%
694
96%
400
96%
552
94%
146
95%
795
95%
487
95%
355
94%
354
95%
228
95%
44
92%
160
97%
765
95%
186
96%
96
95%
52
5%
7
9%
7
3%
14
5%
6
6%
5
3%
9
26%
3
3%
21
8%
30
4%
23
6%
29
5%
20
13%
31
4%
18
3%
20
5%
14
4%
20
8%
3
6%
6
3%
36
5%
15
8%
9
9%
767
77%
52
68%
171
73%
200
75%
86
81%
161
86%
18
52%
80
81%
200
73%
566
78%
320
77%
446
76%
105
69%
653
78%
415
81%
296
79%
295
79%
179
74%
34
70%
138
84%
630
78%
137
70%
67
67%
TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
GORSUCH IMAGE (D/S)
-------------------
UNFAVORABLE
SCHUMER IMAGE (D/S)
------------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
PELOSI IMAGE (D/S)
-----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 32
Table 2-6
Summary of Images
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- -----
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
ROMNEY IMAGE (D/S)
------------------
217
22%
3
4%
39
17%
36
14%
21
20%
71
38%
17
50%
29
30%
79
29%
138
19%
83
20%
134
23%
40
26%
176
21%
122
24%
52
14%
112
30%
32
13%
6
13%
44
27%
200
25%
17
9%
22
22%
TOTAL HEARD OF
991
99%
75
99%
230
99%
263
99%
107
100%
185
99%
34
100%
97
98%
271
99%
720
99%
411
99%
580
99%
154
100%
825
99%
506
99%
372
99%
371
100%
239
100%
48
98%
165
100%
798
99%
193
100%
100
99%
FAVORABLE
498
50%
29
38%
110
47%
117
44%
55
51%
109
59%
21
64%
56
57%
155
57%
343
47%
210
51%
288
49%
84
54%
409
49%
263
51%
174
46%
210
56%
113
47%
25
51%
87
53%
412
51%
86
44%
51
51%
UNFAVORABLE
281
28%
26
34%
71
31%
82
31%
34
32%
38
20%
5
14%
26
27%
76
28%
205
28%
127
31%
155
26%
44
29%
233
28%
141
28%
122
33%
98
26%
80
33%
18
38%
43
26%
212
26%
69
36%
29
28%
BUSH IMAGE (D/S)
----------------
557
56%
30
39%
115
49%
146
55%
59
55%
133
72%
21
61%
54
55%
146
53%
411
57%
227
55%
331
57%
69
45%
486
58%
314
61%
190
50%
203
54%
133
55%
28
58%
84
51%
473
59%
84
44%
47
47%
TOTAL HEARD OF
998
100%
75
99%
233
100%
265
100%
107
100%
186
100%
34
100%
99
100%
273
100%
725
100%
414
100%
584
100%
154
100%
831
100%
511
100%
374
100%
372
100%
240
100%
48
100%
165
100%
805
100%
194
100%
101
100%
FAVORABLE
738
74%
48
64%
164
71%
192
72%
78
74%
157
84%
27
79%
71
72%
200
73%
538
74%
308
74%
429
73%
107
70%
623
75%
394
77%
268
71%
275
74%
177
74%
35
73%
121
73%
606
75%
132
68%
70
69%
UNFAVORABLE
180
18%
18
24%
49
21%
46
17%
20
19%
24
13%
6
18%
17
17%
54
20%
126
17%
82
20%
98
17%
38
25%
137
16%
80
16%
78
21%
72
19%
44
18%
7
15%
37
22%
133
16%
47
24%
22
22%
65
7%
5
7%
22
10%
16
6%
11
10%
17
9%
-3
-9%
-4
-4%
-2
-1%
68
9%
12
3%
53
9%
-3
-2%
76
9%
86
17%
69
18%
11
3%
39
16%
-1
-3%
6
4%
81
10%
-16
-8%
-8
-7%
TOTAL HEARD OF
782
78%
61
80%
170
73%
216
81%
87
82%
145
78%
27
79%
76
77%
230
84%
552
76%
339
82%
443
76%
136
89%
637
76%
401
78%
302
80%
302
81%
200
83%
38
79%
125
76%
627
78%
156
80%
75
74%
FAVORABLE
265
27%
23
31%
63
27%
70
26%
30
28%
51
28%
7
19%
22
22%
76
28%
189
26%
112
27%
153
26%
44
29%
221
27%
164
32%
132
35%
100
27%
89
37%
13
27%
41
25%
232
29%
33
17%
15
14%
UNFAVORABLE
200
20%
18
24%
40
17%
53
20%
19
18%
34
18%
10
29%
26
26%
78
28%
122
17%
100
24%
100
17%
47
31%
146
17%
78
15%
63
17%
89
24%
50
21%
15
30%
35
21%
151
19%
49
25%
22
22%
241
24%
7
9%
61
26%
70
26%
37
34%
52
28%
-
14
15%
38
14%
204
28%
75
18%
166
28%
15
10%
227
27%
158
31%
133
35%
87
23%
87
36%
1
2%
42
25%
228
28%
13
7%
13
13%
TOTAL HEARD OF
753
75%
59
78%
168
72%
207
78%
87
82%
141
76%
25
73%
66
67%
198
72%
555
76%
308
74%
445
76%
117
76%
630
76%
378
74%
303
81%
289
78%
201
84%
31
64%
122
74%
607
75%
147
76%
71
70%
FAVORABLE
351
35%
21
27%
83
35%
99
37%
47
44%
66
35%
8
22%
28
29%
80
29%
271
37%
132
32%
219
37%
44
29%
306
37%
197
38%
169
45%
132
35%
113
47%
9
19%
58
35%
303
38%
49
25%
27
26%
UNFAVORABLE
110
11%
14
18%
21
9%
29
11%
10
10%
14
8%
7
22%
14
14%
43
16%
68
9%
57
14%
53
9%
29
19%
79
9%
39
8%
36
10%
45
12%
26
11%
8
17%
16
10%
75
9%
35
18%
13
13%
DEVOS IMAGE (D/S)
-----------------
TILLERSON IMAGE (D/S)
---------------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 33
Table 2-7
Summary of Images
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- -----
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
BASE=TOTAL SAMPLE
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
TRUMP IMAGE (D/S)
-----------------
847
85%
442
92%
162
76%
145
78%
98
79%
452
86%
376
83%
371
89%
335
85%
159
75%
298
88%
181
78%
146
83%
156
91%
65
80%
115
94%
247
94%
294
87%
656
90%
191
69%
537
81%
310
92%
746
90%
100
59%
999
100%
478
100%
213
100%
184
99%
124
100%
522
100%
453
100%
416
100%
394
100%
213
100%
338
100%
234
100%
175
100%
170
99%
81
100%
123
100%
264
100%
337
100%
724
100%
275
100%
663
100%
336
100%
831
100%
167
99%
905
90%
455
95%
182
86%
159
86%
109
87%
478
91%
404
89%
388
93%
357
91%
183
86%
313
93%
202
86%
157
90%
160
93%
73
89%
119
97%
254
96%
310
92%
683
94%
222
81%
585
88%
320
95%
775
93%
130
77%
58
6%
13
3%
20
10%
14
8%
11
8%
26
5%
27
6%
17
4%
22
6%
24
11%
15
4%
21
9%
11
7%
3
2%
8
9%
4
3%
7
2%
17
5%
27
4%
31
11%
48
7%
11
3%
29
3%
30
18%
742
74%
370
77%
160
75%
132
71%
81
65%
404
77%
332
73%
311
75%
305
77%
132
62%
269
80%
167
71%
131
75%
113
66%
63
77%
99
81%
207
78%
268
79%
573
79%
169
61%
475
72%
267
80%
657
79%
86
51%
TOTAL HEARD OF
990
99%
473
99%
213
100%
181
98%
123
99%
517
99%
447
99%
414
99%
391
99%
211
99%
335
99%
230
99%
174
99%
170
99%
80
99%
122
99%
260
98%
335
99%
717
99%
273
99%
657
99%
333
99%
824
99%
165
98%
FAVORABLE
820
82%
400
84%
174
82%
148
80%
98
79%
440
84%
370
82%
342
82%
331
84%
157
74%
289
86%
188
80%
144
82%
130
76%
69
84%
107
88%
226
86%
284
84%
618
85%
202
73%
533
80%
287
85%
707
85%
113
67%
78
8%
29
6%
14
7%
17
9%
18
14%
35
7%
38
8%
31
7%
27
7%
25
12%
21
6%
21
9%
13
8%
17
10%
6
7%
8
7%
20
8%
17
5%
45
6%
33
12%
58
9%
20
6%
50
6%
28
16%
RYAN IMAGE (D/S)
----------------
274
27%
130
27%
60
28%
52
28%
32
26%
158
30%
131
29%
87
21%
132
34%
40
19%
113
33%
71
30%
59
34%
22
13%
10
12%
30
24%
48
18%
133
39%
212
29%
63
23%
184
28%
91
27%
262
32%
12
7%
TOTAL HEARD OF
962
96%
461
96%
206
97%
174
94%
121
97%
507
97%
429
95%
403
96%
378
96%
206
97%
328
97%
221
95%
169
97%
165
96%
79
97%
119
97%
254
96%
324
96%
698
96%
264
96%
637
96%
325
97%
803
97%
159
94%
FAVORABLE
517
52%
249
52%
109
51%
96
52%
64
51%
276
53%
237
52%
201
48%
219
56%
102
48%
185
55%
126
54%
100
57%
70
41%
37
45%
63
51%
128
48%
191
56%
381
53%
136
49%
340
51%
177
53%
446
54%
72
43%
UNFAVORABLE
243
24%
119
25%
49
23%
43
24%
32
26%
118
23%
106
23%
114
27%
87
22%
62
29%
72
21%
55
23%
41
23%
48
28%
27
33%
33
27%
79
30%
57
17%
170
23%
73
27%
157
24%
86
26%
184
22%
59
35%
18
2%
13
3%
7
3%
-16
-9%
14
11%
28
5%
16
4%
-8
-2%
31
8%
-30
-14%
26
8%
10
4%
-2
-1%
-7
-4%
-8
-10%
6
5%
3
1%
31
9%
41
6%
-22
-8%
7
1%
12
4%
26
3%
-7
-4%
TOTAL HEARD OF
863
86%
405
85%
184
87%
161
87%
112
90%
448
86%
386
85%
370
89%
336
85%
186
87%
288
85%
197
84%
148
84%
154
90%
75
92%
108
88%
236
89%
294
87%
638
88%
225
82%
552
83%
310
92%
719
87%
143
85%
FAVORABLE
278
28%
134
28%
56
27%
45
24%
43
34%
150
29%
132
29%
117
28%
115
29%
43
20%
99
29%
72
31%
41
23%
46
27%
20
24%
41
34%
79
30%
105
31%
225
31%
53
19%
162
24%
116
34%
239
29%
39
23%
UNFAVORABLE
260
26%
121
25%
49
23%
61
33%
29
23%
122
23%
115
25%
126
30%
84
21%
73
34%
74
22%
62
26%
43
25%
53
31%
28
35%
35
29%
76
29%
73
22%
184
25%
75
27%
156
23%
104
31%
214
26%
46
27%
TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
PENCE IMAGE (D/S)
-----------------
UNFAVORABLE
MCCONNELL IMAGE (D/S)
---------------------
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 34
Table 2-7
Summary of Images
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----CLINTON IMAGE (D/S)
-------------------
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
-890
-89%
-436
-91%
-194
-91%
-168
-91%
-93
-75%
-470
-90%
-401
-88%
-367
-88%
-357
-91%
-186
-87%
-302
-89%
-217
-93%
-164
-94%
-143
-83%
-65
-80%
-110
-90%
-229
-87%
-316
-94%
-655
-90%
-235
-86%
-590
-89%
-301
-89%
-764
-92%
-126
-75%
990
99%
473
99%
211
99%
184
99%
122
98%
518
99%
449
99%
415
99%
388
99%
211
99%
335
99%
232
99%
174
99%
170
99%
80
99%
121
99%
260
98%
335
99%
716
99%
274
100%
657
99%
333
99%
824
99%
166
99%
33
3%
11
2%
5
2%
5
3%
12
9%
16
3%
17
4%
16
4%
9
2%
8
4%
11
3%
6
3%
3
2%
8
5%
5
7%
5
4%
8
3%
5
1%
18
2%
15
6%
22
3%
11
3%
19
2%
14
8%
923
92%
447
93%
199
93%
173
94%
105
84%
485
93%
418
92%
383
92%
366
93%
194
91%
313
92%
223
95%
167
95%
150
88%
71
87%
114
93%
237
90%
321
95%
673
93%
251
91%
612
92%
311
93%
783
94%
140
83%
-767
-77%
-379
-79%
-165
-78%
-138
-75%
-84
-68%
-407
-78%
-318
-70%
-331
-79%
-330
-84%
-148
-69%
-261
-77%
-169
-72%
-148
-84%
-136
-79%
-53
-65%
-98
-80%
-218
-83%
-288
-85%
-605
-83%
-162
-59%
-483
-73%
-284
-84%
-675
-81%
-92
-55%
995
99%
476
100%
213
100%
184
99%
122
98%
521
100%
449
99%
416
100%
391
99%
213
100%
336
99%
232
99%
174
99%
172
100%
81
100%
120
98%
263
100%
337
100%
721
99%
274
100%
660
99%
335
100%
828
100%
166
99%
93
9%
38
8%
19
9%
19
10%
17
14%
46
9%
54
12%
35
8%
25
6%
25
12%
31
9%
26
11%
12
7%
13
8%
11
14%
8
7%
16
6%
18
5%
43
6%
50
18%
74
11%
19
6%
59
7%
34
20%
860
86%
418
87%
184
86%
157
85%
101
81%
453
87%
372
82%
366
88%
355
90%
172
81%
292
86%
196
84%
159
91%
149
87%
64
79%
106
87%
235
89%
307
91%
647
89%
212
77%
557
84%
303
90%
733
88%
126
75%
-427
-43%
-222
-46%
-68
-32%
-82
-44%
-55
-45%
-230
-44%
-179
-39%
-199
-48%
-171
-43%
-75
-35%
-153
-45%
-88
-38%
-74
-42%
-75
-44%
-37
-46%
-67
-54%
-144
-54%
-169
-50%
-379
-52%
-48
-18%
-235
-35%
-193
-57%
-390
-47%
-37
-22%
TOTAL HEARD OF
985
98%
472
99%
210
98%
181
98%
122
98%
515
99%
447
99%
408
98%
388
99%
211
99%
333
98%
234
100%
173
99%
167
97%
79
97%
120
98%
258
98%
334
99%
713
98%
272
99%
655
99%
330
98%
821
99%
164
97%
FAVORABLE
200
20%
92
19%
53
25%
32
18%
23
19%
104
20%
95
21%
73
17%
75
19%
54
25%
65
19%
51
22%
37
21%
31
18%
16
20%
17
14%
39
15%
57
17%
113
16%
87
32%
153
23%
47
14%
149
18%
51
30%
UNFAVORABLE
627
63%
313
66%
121
57%
114
62%
79
63%
334
64%
274
60%
272
65%
246
63%
129
61%
218
65%
138
59%
111
63%
106
62%
53
66%
83
68%
183
69%
226
67%
492
68%
135
49%
388
58%
240
71%
539
65%
88
52%
-397
-40%
-185
-39%
-69
-32%
-85
-46%
-58
-47%
-235
-45%
-152
-34%
-186
-45%
-177
-45%
-44
-21%
-160
-47%
-65
-28%
-81
-46%
-79
-46%
-12
-15%
-67
-55%
-132
-50%
-156
-46%
-356
-49%
-41
-15%
-207
-31%
-190
-57%
-380
-46%
-17
-10%
TOTAL HEARD OF
990
99%
476
99%
213
100%
181
98%
121
97%
519
99%
447
99%
415
99%
388
99%
212
99%
336
99%
229
98%
173
99%
170
99%
81
100%
123
100%
261
99%
336
99%
719
99%
271
99%
656
99%
334
99%
824
99%
166
98%
FAVORABLE
213
21%
101
21%
55
26%
33
18%
23
19%
99
19%
109
24%
78
19%
77
20%
64
30%
58
17%
67
29%
32
18%
29
17%
27
33%
17
14%
40
15%
66
19%
124
17%
89
33%
168
25%
45
14%
153
18%
61
36%
UNFAVORABLE
610
61%
286
60%
124
58%
118
64%
82
66%
334
64%
261
58%
264
63%
253
64%
107
50%
218
64%
133
57%
113
64%
108
63%
39
48%
85
69%
173
65%
222
66%
479
66%
131
48%
375
56%
236
70%
533
64%
77
46%
TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
OBAMA IMAGE (D/S)
----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
BIDEN IMAGE (D/S)
-----------------
SANDERS IMAGE (D/S)
-------------------
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 35
Table 2-7
Summary of Images
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----WARREN IMAGE (D/S)
------------------
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
-471
-47%
-219
-46%
-98
-46%
-94
-51%
-61
-49%
-261
-50%
-199
-44%
-219
-52%
-189
-48%
-74
-35%
-163
-48%
-116
-50%
-72
-41%
-93
-54%
-27
-34%
-72
-59%
-132
-50%
-169
-50%
-373
-51%
-98
-36%
-277
-42%
-194
-58%
-430
-52%
-42
-25%
867
87%
420
88%
187
88%
151
82%
109
88%
453
87%
396
87%
369
88%
335
85%
180
84%
291
86%
208
89%
143
82%
152
88%
72
89%
108
88%
235
89%
295
87%
638
88%
229
83%
558
84%
309
92%
725
87%
142
84%
83
8%
39
8%
18
8%
14
7%
13
10%
38
7%
44
10%
33
8%
28
7%
23
11%
27
8%
22
10%
10
6%
13
8%
11
13%
11
9%
26
10%
19
6%
56
8%
27
10%
52
8%
31
9%
54
6%
29
17%
554
55%
258
54%
116
54%
108
58%
73
59%
299
57%
244
54%
252
60%
217
55%
97
45%
190
56%
138
59%
81
46%
106
62%
38
47%
83
68%
158
60%
188
56%
429
59%
125
46%
329
50%
225
67%
483
58%
71
42%
382
38%
175
37%
78
37%
71
38%
58
47%
209
40%
154
34%
176
42%
153
39%
73
34%
131
39%
92
39%
59
34%
77
45%
23
29%
63
52%
117
44%
142
42%
323
44%
60
22%
214
32%
169
50%
353
42%
29
17%
TOTAL HEARD OF
788
79%
379
79%
167
78%
143
77%
100
81%
418
80%
353
78%
342
82%
302
77%
161
76%
269
80%
174
74%
135
77%
143
84%
67
82%
103
84%
220
83%
264
78%
587
81%
201
73%
496
75%
292
87%
662
80%
126
75%
FAVORABLE
476
48%
217
45%
98
46%
90
48%
71
57%
255
49%
199
44%
215
52%
191
49%
91
43%
161
48%
109
47%
80
45%
91
53%
35
43%
73
59%
143
54%
168
50%
384
53%
92
34%
273
41%
203
60%
416
50%
60
35%
94
9%
42
9%
20
10%
19
10%
13
11%
46
9%
45
10%
40
9%
39
10%
18
9%
30
9%
17
7%
20
12%
15
9%
12
15%
9
8%
26
10%
26
8%
61
8%
33
12%
60
9%
34
10%
63
8%
31
18%
-403
-40%
-183
-38%
-86
-41%
-76
-41%
-58
-47%
-213
-41%
-183
-40%
-179
-43%
-153
-39%
-78
-37%
-130
-39%
-97
-42%
-62
-35%
-86
-50%
-27
-33%
-62
-51%
-125
-47%
-136
-40%
-324
-45%
-79
-29%
-230
-35%
-172
-51%
-366
-44%
-37
-22%
822
82%
394
82%
175
82%
148
80%
105
84%
433
83%
363
80%
351
84%
316
80%
179
84%
278
82%
183
78%
139
79%
152
89%
70
86%
103
84%
231
88%
277
82%
611
84%
210
76%
526
79%
296
88%
689
83%
133
79%
65
6%
33
7%
14
6%
8
4%
10
8%
34
7%
29
6%
29
7%
22
6%
16
7%
22
7%
15
6%
11
7%
8
5%
8
10%
8
7%
15
6%
19
6%
43
6%
22
8%
41
6%
24
7%
43
5%
22
13%
468
47%
216
45%
100
47%
84
45%
68
54%
247
47%
211
47%
208
50%
175
45%
94
44%
153
45%
112
48%
73
42%
94
55%
35
43%
71
58%
141
53%
155
46%
367
51%
101
37%
271
41%
197
59%
409
49%
59
35%
-715
-71%
-338
-71%
-160
-75%
-131
-71%
-86
-69%
-388
-74%
-292
-64%
-309
-74%
-304
-77%
-137
-64%
-249
-74%
-165
-70%
-128
-73%
-119
-69%
-54
-67%
-91
-74%
-187
-71%
-262
-78%
-541
-75%
-174
-63%
-462
-70%
-253
-75%
-629
-76%
-86
-51%
952
95%
454
95%
203
95%
175
95%
121
97%
499
95%
429
95%
392
94%
377
96%
206
96%
320
95%
222
95%
169
96%
162
94%
79
97%
114
93%
251
95%
324
96%
689
95%
263
96%
632
95%
319
95%
796
96%
155
92%
52
5%
21
4%
8
4%
11
6%
12
10%
22
4%
33
7%
22
5%
11
3%
15
7%
16
5%
12
5%
6
3%
11
6%
7
8%
7
6%
18
7%
8
2%
33
5%
19
7%
33
5%
18
5%
29
4%
23
13%
767
77%
359
75%
168
79%
141
77%
98
79%
410
78%
325
72%
331
79%
315
80%
152
71%
264
78%
177
76%
134
77%
130
76%
61
75%
98
80%
205
78%
271
80%
574
79%
193
70%
496
75%
271
81%
658
79%
109
65%
TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
GORSUCH IMAGE (D/S)
-------------------
UNFAVORABLE
SCHUMER IMAGE (D/S)
------------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
PELOSI IMAGE (D/S)
-----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 36
Table 2-7
Summary of Images
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- -----
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
ROMNEY IMAGE (D/S)
------------------
217
22%
81
17%
64
30%
50
27%
21
17%
135
26%
96
21%
52
12%
129
33%
22
10%
89
26%
44
19%
56
32%
22
13%
6
7%
1
1%
38
14%
102
30%
140
19%
76
28%
183
28%
34
10%
177
21%
40
23%
TOTAL HEARD OF
991
99%
474
99%
211
99%
183
99%
123
99%
517
99%
450
99%
412
99%
389
99%
213
100%
335
99%
233
100%
173
99%
169
98%
81
100%
122
99%
260
98%
335
99%
717
99%
274
100%
657
99%
334
99%
824
99%
167
99%
FAVORABLE
498
50%
225
47%
116
54%
98
53%
60
48%
269
52%
221
49%
190
45%
223
57%
93
44%
175
52%
114
49%
97
56%
76
44%
35
44%
51
42%
123
47%
178
53%
353
49%
145
53%
342
52%
156
46%
411
49%
88
52%
UNFAVORABLE
281
28%
144
30%
52
24%
47
25%
39
31%
135
26%
125
28%
138
33%
94
24%
72
34%
86
25%
70
30%
41
24%
55
32%
30
36%
50
41%
86
32%
77
23%
213
29%
69
25%
159
24%
122
36%
233
28%
48
29%
BUSH IMAGE (D/S)
----------------
557
56%
272
57%
133
62%
93
50%
60
48%
330
63%
245
54%
201
48%
235
60%
104
49%
213
63%
123
53%
98
56%
78
46%
45
55%
49
40%
147
56%
208
61%
403
56%
154
56%
397
60%
160
48%
506
61%
51
30%
TOTAL HEARD OF
998
100%
477
100%
213
100%
185
100%
124
100%
521
100%
453
100%
416
100%
394
100%
213
100%
337
100%
234
100%
175
100%
171
99%
81
100%
122
99%
264
100%
337
100%
723
100%
275
100%
664
100%
334
99%
830
100%
169
100%
FAVORABLE
738
74%
350
73%
168
79%
133
72%
87
70%
406
78%
329
73%
289
69%
300
76%
151
71%
261
77%
168
72%
131
75%
115
67%
62
76%
81
66%
193
73%
259
76%
533
74%
204
74%
503
76%
234
70%
636
77%
101
60%
UNFAVORABLE
180
18%
78
16%
35
17%
40
22%
27
22%
75
14%
83
18%
88
21%
65
17%
48
22%
48
14%
46
20%
33
19%
37
21%
17
20%
33
27%
46
17%
51
15%
130
18%
50
18%
106
16%
74
22%
130
16%
50
30%
65
7%
35
7%
-4
-2%
9
5%
25
20%
41
8%
23
5%
48
12%
18
5%
-
40
12%
18
8%
-2
-1%
9
5%
-1
-1%
17
14%
46
17%
41
12%
104
14%
-39
-14%
1
-
64
19%
88
11%
-23
-14%
TOTAL HEARD OF
782
78%
370
77%
169
79%
141
76%
102
82%
415
79%
354
78%
324
78%
312
79%
160
75%
266
79%
181
77%
132
75%
138
81%
65
80%
94
77%
208
79%
273
81%
575
79%
207
75%
504
76%
278
83%
647
78%
135
80%
FAVORABLE
265
27%
128
27%
42
20%
46
25%
49
40%
146
28%
117
26%
123
29%
100
25%
44
21%
98
29%
63
27%
40
23%
45
26%
18
23%
39
32%
96
36%
94
28%
229
32%
36
13%
136
21%
129
38%
233
28%
32
19%
UNFAVORABLE
200
20%
93
19%
46
22%
36
20%
24
20%
105
20%
94
21%
75
18%
82
21%
44
21%
58
17%
45
19%
42
24%
36
21%
19
23%
22
18%
50
19%
53
16%
125
17%
75
27%
135
20%
65
19%
144
17%
56
33%
241
24%
130
27%
48
22%
40
22%
24
19%
144
28%
96
21%
112
27%
95
24%
35
16%
97
29%
54
23%
19
11%
57
33%
14
17%
45
37%
88
33%
87
26%
221
30%
20
7%
121
18%
120
36%
240
29%
1
1%
TOTAL HEARD OF
753
75%
361
76%
157
74%
136
74%
99
79%
392
75%
331
73%
331
79%
287
73%
165
77%
250
74%
174
75%
118
68%
142
83%
68
83%
102
84%
214
81%
252
75%
568
78%
185
67%
462
70%
291
87%
631
76%
122
73%
FAVORABLE
351
35%
177
37%
70
33%
59
32%
46
37%
195
37%
155
34%
153
37%
134
34%
66
31%
127
38%
83
36%
42
24%
71
41%
28
35%
58
47%
117
44%
119
35%
294
41%
58
21%
192
29%
159
47%
313
38%
38
23%
UNFAVORABLE
110
11%
47
10%
22
10%
19
10%
22
18%
51
10%
59
13%
41
10%
39
10%
31
14%
30
9%
29
13%
23
13%
14
8%
15
18%
13
11%
28
11%
32
9%
73
10%
37
14%
71
11%
40
12%
73
9%
37
22%
DEVOS IMAGE (D/S)
-----------------
TILLERSON IMAGE (D/S)
---------------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 37
Table 2-8
Summary of Images
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ -----
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
TRUMP IMAGE (D/S)
-----------------
847
85%
663
89%
183
71%
439
92%
160
75%
123
84%
102
87%
23
50%
615
90%
182
72%
50
82%
808
91%
39
33%
390
92%
376
83%
766
87%
81
65%
258
94%
589
81%
373
96%
522
95%
325
72%
275
81%
999
100%
740
100%
258
100%
478
100%
213
100%
145
99%
117
100%
45
100%
685
100%
253
100%
61
100%
883
100%
116
99%
424
100%
450
100%
874
100%
124
100%
274
100%
725
100%
389
100%
546
100%
452
100%
338
100%
905
90%
689
93%
216
83%
452
94%
181
85%
130
89%
109
93%
33
72%
643
94%
208
82%
54
89%
833
94%
72
62%
404
95%
402
89%
805
92%
99
80%
264
96%
640
88%
378
97%
530
97%
375
83%
296
88%
58
6%
26
4%
32
12%
13
3%
22
10%
8
5%
6
6%
10
21%
28
4%
26
10%
4
7%
25
3%
33
29%
14
3%
26
6%
40
5%
19
15%
7
2%
52
7%
5
1%
8
1%
50
11%
21
6%
742
74%
561
76%
181
70%
379
79%
168
79%
105
72%
84
72%
6
13%
527
77%
171
68%
44
73%
704
80%
38
32%
334
79%
325
72%
659
75%
83
67%
199
72%
543
75%
289
74%
407
74%
335
74%
258
76%
TOTAL HEARD OF
990
99%
733
99%
257
99%
473
99%
212
99%
145
99%
116
99%
43
95%
680
99%
250
99%
60
98%
874
99%
116
99%
421
99%
444
98%
865
99%
124
100%
271
98%
719
99%
387
99%
541
99%
449
99%
336
99%
FAVORABLE
820
82%
615
83%
205
79%
403
84%
179
84%
120
82%
99
84%
20
45%
577
84%
198
78%
45
74%
751
85%
69
59%
364
86%
360
80%
723
83%
97
78%
226
82%
594
82%
319
82%
451
82%
369
82%
280
83%
78
8%
54
7%
24
9%
23
5%
10
5%
15
10%
15
12%
14
32%
50
7%
27
11%
1
2%
47
5%
31
27%
30
7%
34
8%
64
7%
14
11%
27
10%
51
7%
30
8%
44
8%
34
8%
22
7%
RYAN IMAGE (D/S)
----------------
274
27%
232
31%
42
16%
180
38%
79
37%
46
31%
-34
-29%
3
7%
220
32%
41
16%
13
21%
253
29%
21
18%
99
23%
126
28%
225
26%
50
40%
65
24%
209
29%
92
24%
128
23%
146
32%
117
35%
TOTAL HEARD OF
962
96%
712
96%
249
96%
449
94%
210
99%
143
98%
116
99%
43
96%
659
96%
249
99%
53
88%
848
96%
113
97%
408
96%
432
96%
840
96%
122
98%
268
97%
694
96%
367
94%
521
95%
441
98%
331
98%
FAVORABLE
517
52%
396
53%
122
47%
256
54%
129
60%
77
53%
36
31%
19
41%
375
55%
119
47%
24
39%
459
52%
58
50%
212
50%
227
50%
439
50%
79
63%
144
52%
374
52%
185
47%
265
48%
252
56%
191
56%
UNFAVORABLE
243
24%
164
22%
80
31%
77
16%
49
23%
32
22%
70
60%
15
34%
154
22%
78
31%
10
17%
206
23%
37
32%
113
27%
101
22%
214
24%
29
23%
79
29%
164
23%
92
24%
137
25%
106
23%
74
22%
18
2%
13
2%
5
2%
28
6%
19
9%
-7
-5%
-11
-9%
-10
-22%
56
8%
-39
-15%
1
2%
28
3%
-10
-8%
6
1%
16
4%
23
3%
-4
-3%
9
3%
9
1%
18
5%
37
7%
-19
-4%
-6
-2%
TOTAL HEARD OF
863
86%
639
86%
224
87%
390
82%
199
93%
123
84%
111
95%
40
88%
591
86%
225
89%
47
77%
765
87%
98
84%
365
86%
381
84%
746
85%
117
94%
237
86%
626
86%
328
84%
469
86%
394
87%
291
86%
FAVORABLE
278
28%
202
27%
76
29%
124
26%
76
36%
32
22%
38
32%
9
20%
224
33%
45
18%
10
16%
250
28%
28
24%
126
30%
120
27%
246
28%
32
26%
85
31%
193
27%
112
29%
170
31%
108
24%
80
24%
UNFAVORABLE
260
26%
190
26%
70
27%
96
20%
57
27%
39
27%
49
42%
19
42%
167
24%
84
33%
9
14%
222
25%
38
32%
120
28%
104
23%
224
26%
36
29%
76
28%
184
25%
94
24%
133
24%
127
28%
86
25%
TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
PENCE IMAGE (D/S)
-----------------
UNFAVORABLE
MCCONNELL IMAGE (D/S)
---------------------
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 38
Table 2-8
Summary of Images
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----CLINTON IMAGE (D/S)
-------------------
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
-890
-89%
-663
-89%
-228
-88%
-434
-91%
-201
-94%
-126
-86%
-102
-87%
-28
-61%
-605
-88%
-230
-91%
-56
-91%
-818
-93%
-72
-62%
-388
-91%
-398
-88%
-785
-90%
-105
-84%
-234
-85%
-657
-91%
-342
-88%
-463
-85%
-427
-94%
-322
-95%
990
99%
736
99%
254
98%
471
99%
212
100%
146
100%
117
100%
43
96%
678
99%
252
100%
61
100%
878
99%
113
96%
420
99%
446
99%
866
99%
124
100%
271
99%
719
99%
387
99%
541
99%
450
99%
335
99%
33
3%
26
3%
8
3%
11
2%
3
1%
8
5%
5
5%
6
12%
24
3%
7
3%
2
3%
17
2%
16
14%
9
2%
19
4%
28
3%
5
4%
10
4%
23
3%
15
4%
26
5%
7
2%
3
1%
923
92%
688
93%
235
91%
445
93%
204
96%
134
92%
108
92%
33
73%
629
92%
238
94%
57
94%
835
95%
89
76%
397
94%
416
92%
814
93%
110
88%
244
89%
679
94%
357
91%
488
89%
435
96%
326
96%
-767
-77%
-581
-78%
-186
-72%
-395
-83%
-159
-75%
-106
-73%
-90
-77%
-16
-35%
-543
-79%
-175
-69%
-50
-81%
-723
-82%
-43
-37%
-358
-84%
-349
-77%
-707
-81%
-60
-48%
-212
-77%
-555
-77%
-311
-80%
-430
-78%
-337
-75%
-260
-77%
995
99%
739
100%
256
99%
476
100%
212
99%
146
100%
117
100%
43
96%
682
99%
252
100%
61
100%
880
100%
115
98%
421
99%
449
100%
870
99%
124
100%
274
100%
721
99%
387
99%
543
99%
451
100%
337
100%
93
9%
65
9%
28
11%
30
6%
23
11%
18
12%
11
9%
11
24%
55
8%
35
14%
4
6%
60
7%
32
28%
23
5%
41
9%
64
7%
29
23%
24
9%
69
10%
30
8%
43
8%
50
11%
32
9%
860
86%
646
87%
214
83%
425
89%
182
86%
124
85%
101
86%
27
59%
597
87%
209
83%
53
87%
784
89%
76
65%
381
90%
390
86%
771
88%
89
71%
236
86%
624
86%
341
87%
473
86%
387
85%
292
86%
-427
-43%
-314
-42%
-113
-44%
-212
-44%
-61
-29%
-67
-46%
-69
-59%
-18
-39%
-329
-48%
-83
-33%
-15
-24%
-403
-46%
-24
-21%
-248
-58%
-154
-34%
-402
-46%
-25
-20%
-120
-44%
-307
-42%
-158
-41%
-248
-45%
-179
-40%
-144
-43%
TOTAL HEARD OF
985
98%
728
98%
257
99%
472
99%
211
99%
143
98%
117
100%
42
92%
674
98%
249
99%
61
100%
870
98%
115
98%
418
99%
442
98%
860
98%
124
100%
269
98%
715
99%
383
98%
535
98%
450
99%
337
100%
FAVORABLE
200
20%
148
20%
52
20%
81
17%
65
30%
27
19%
19
16%
9
20%
120
17%
65
26%
15
25%
166
19%
34
29%
59
14%
100
22%
159
18%
41
33%
54
20%
146
20%
76
19%
98
18%
102
23%
72
21%
UNFAVORABLE
627
63%
462
62%
165
64%
293
61%
125
59%
94
65%
88
75%
27
59%
449
65%
148
58%
30
50%
569
64%
58
50%
308
72%
254
56%
562
64%
66
53%
174
63%
453
63%
234
60%
346
63%
281
62%
216
64%
-397
-40%
-305
-41%
-92
-35%
-207
-43%
-76
-36%
-60
-41%
-54
-46%
-1%
-311
-45%
-72
-29%
-14
-23%
-374
-42%
-23
-20%
-229
-54%
-138
-31%
-367
-42%
-30
-24%
-107
-39%
-290
-40%
-159
-41%
-227
-41%
-170
-38%
-126
-37%
TOTAL HEARD OF
990
99%
736
99%
254
98%
471
99%
213
100%
146
100%
117
100%
43
94%
679
99%
250
99%
61
100%
875
99%
115
98%
420
99%
445
99%
866
99%
124
100%
271
99%
719
99%
386
99%
541
99%
449
99%
337
100%
FAVORABLE
213
21%
154
21%
59
23%
88
18%
55
26%
28
19%
25
22%
17
37%
132
19%
69
27%
13
21%
175
20%
38
33%
64
15%
110
24%
174
20%
39
31%
62
23%
151
21%
72
18%
105
19%
108
24%
80
24%
UNFAVORABLE
610
61%
460
62%
150
58%
295
62%
130
61%
88
60%
79
68%
17
37%
443
64%
141
56%
27
44%
549
62%
61
52%
293
69%
249
55%
541
62%
69
55%
169
61%
441
61%
231
59%
332
61%
278
61%
206
61%
TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
OBAMA IMAGE (D/S)
----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
BIDEN IMAGE (D/S)
-----------------
SANDERS IMAGE (D/S)
-------------------
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 39
Table 2-8
Summary of Images
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----WARREN IMAGE (D/S)
------------------
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
-471
-47%
-333
-45%
-138
-53%
-200
-42%
-122
-57%
-64
-44%
-69
-59%
-17
-37%
-328
-48%
-124
-49%
-20
-32%
-449
-51%
-22
-19%
-214
-50%
-199
-44%
-413
-47%
-59
-47%
-124
-45%
-347
-48%
-179
-46%
-249
-45%
-222
-49%
-161
-48%
867
87%
642
87%
225
87%
391
82%
199
94%
124
85%
113
96%
40
87%
597
87%
222
88%
48
79%
768
87%
99
84%
374
88%
378
84%
752
86%
115
92%
245
89%
622
86%
333
85%
474
87%
392
87%
292
86%
83
8%
68
9%
15
6%
33
7%
20
9%
13
9%
12
10%
6
13%
60
9%
19
8%
4
6%
58
7%
25
21%
39
9%
30
7%
69
8%
14
12%
31
11%
52
7%
32
8%
52
10%
31
7%
21
6%
554
55%
401
54%
153
59%
233
49%
141
66%
77
53%
81
69%
22
49%
388
56%
143
57%
24
39%
508
57%
47
40%
252
59%
229
51%
481
55%
73
59%
155
56%
399
55%
211
54%
301
55%
253
56%
182
54%
382
38%
309
42%
73
28%
144
30%
115
54%
61
41%
60
52%
1
3%
271
40%
94
37%
17
28%
375
42%
7
6%
182
43%
162
36%
344
39%
38
31%
99
36%
284
39%
154
39%
228
42%
154
34%
126
37%
TOTAL HEARD OF
788
79%
589
79%
200
77%
353
74%
182
85%
113
77%
108
92%
34
75%
551
80%
205
81%
33
53%
695
79%
93
79%
338
80%
342
76%
681
78%
107
86%
224
81%
564
78%
308
79%
444
81%
345
76%
255
75%
FAVORABLE
476
48%
368
50%
108
42%
190
40%
132
62%
70
48%
74
63%
11
24%
339
49%
119
47%
18
30%
440
50%
36
31%
216
51%
204
45%
420
48%
56
45%
135
49%
341
47%
184
47%
274
50%
202
45%
151
45%
94
9%
59
8%
35
13%
45
9%
16
8%
9
6%
14
12%
10
21%
68
10%
25
10%
1
2%
65
7%
29
24%
34
8%
42
9%
76
9%
18
15%
37
13%
57
8%
30
8%
46
8%
48
11%
25
7%
-403
-40%
-310
-42%
-93
-36%
-157
-33%
-106
-50%
-57
-39%
-68
-58%
-14
-31%
-283
-41%
-102
-40%
-18
-29%
-376
-43%
-27
-23%
-188
-44%
-164
-36%
-352
-40%
-51
-41%
-108
-39%
-294
-41%
-158
-41%
-220
-40%
-183
-40%
-131
-39%
822
82%
605
82%
216
84%
367
77%
194
91%
113
77%
109
93%
39
87%
567
83%
216
85%
39
64%
725
82%
97
83%
359
85%
350
78%
709
81%
112
90%
234
85%
587
81%
316
81%
451
82%
370
82%
272
81%
65
6%
42
6%
22
9%
27
6%
17
8%
8
6%
8
7%
5
10%
47
7%
15
6%
3
4%
48
5%
17
15%
28
7%
25
6%
54
6%
11
9%
25
9%
40
6%
20
5%
37
7%
28
6%
19
6%
468
47%
352
47%
116
45%
184
38%
123
58%
66
45%
76
65%
19
41%
330
48%
117
46%
20
33%
423
48%
44
38%
216
51%
190
42%
406
46%
62
50%
133
48%
334
46%
178
46%
257
47%
211
47%
150
44%
-715
-71%
-536
-72%
-179
-69%
-327
-68%
-175
-82%
-99
-68%
-94
-80%
-19
-42%
-488
-71%
-193
-76%
-34
-56%
-668
-76%
-47
-40%
-325
-77%
-308
-68%
-633
-72%
-82
-66%
-182
-66%
-533
-73%
-262
-67%
-360
-66%
-355
-78%
-267
-79%
952
95%
707
95%
244
95%
444
93%
210
99%
140
96%
117
100%
40
89%
650
95%
248
98%
53
87%
847
96%
105
90%
406
96%
423
94%
829
95%
123
99%
255
93%
696
96%
367
94%
515
94%
437
97%
327
97%
52
5%
38
5%
13
5%
20
4%
9
4%
12
8%
5
5%
6
13%
37
5%
11
4%
4
6%
33
4%
19
16%
18
4%
21
5%
39
4%
13
10%
17
6%
35
5%
23
6%
39
7%
13
3%
7
2%
767
77%
574
77%
193
75%
347
73%
184
86%
111
76%
100
85%
25
55%
525
76%
204
81%
38
63%
700
79%
66
57%
343
81%
329
73%
672
77%
95
76%
199
72%
567
78%
285
73%
399
73%
368
81%
275
81%
TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
GORSUCH IMAGE (D/S)
-------------------
UNFAVORABLE
SCHUMER IMAGE (D/S)
------------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
PELOSI IMAGE (D/S)
-----------------TOTAL HEARD OF
FAVORABLE
UNFAVORABLE
P U B L I C
Continued
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 40
Table 2-8
Summary of Images
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ -----
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
ROMNEY IMAGE (D/S)
------------------
217
22%
167
23%
50
19%
125
26%
60
28%
46
31%
-19
-17%
6
14%
176
26%
27
11%
14
22%
194
22%
23
20%
36
8%
118
26%
154
18%
63
50%
26
10%
191
26%
49
13%
64
12%
153
34%
121
36%
TOTAL HEARD OF
991
99%
734
99%
257
99%
474
99%
212
100%
145
99%
116
99%
43
96%
679
99%
251
100%
61
100%
875
99%
116
99%
420
99%
446
99%
867
99%
124
100%
273
99%
718
99%
386
99%
541
99%
450
99%
336
99%
FAVORABLE
498
50%
369
50%
129
50%
243
51%
115
54%
81
55%
41
35%
19
43%
361
53%
112
44%
25
41%
438
50%
60
51%
180
43%
232
51%
413
47%
86
69%
122
44%
376
52%
168
43%
240
44%
258
57%
195
58%
UNFAVORABLE
281
28%
202
27%
80
31%
118
25%
55
26%
35
24%
61
52%
13
29%
185
27%
85
34%
11
19%
244
28%
37
32%
144
34%
114
25%
259
30%
23
18%
96
35%
185
26%
119
31%
176
32%
105
23%
74
22%
BUSH IMAGE (D/S)
----------------
557
56%
415
56%
142
55%
314
66%
119
56%
90
61%
26
22%
9
20%
409
60%
108
43%
40
66%
524
59%
33
28%
208
49%
266
59%
475
54%
83
66%
140
51%
417
58%
207
53%
268
49%
290
64%
227
67%
TOTAL HEARD OF
998
100%
740
100%
258
100%
477
100%
213
100%
146
100%
117
100%
45
100%
685
100%
253
100%
61
100%
881
100%
117
100%
423
100%
450
100%
874
100%
124
100%
275
100%
723
100%
389
100%
547
100%
452
100%
337
100%
FAVORABLE
738
74%
551
74%
186
72%
376
79%
158
74%
113
77%
66
56%
24
53%
523
76%
169
67%
45
73%
669
76%
68
58%
299
70%
338
75%
637
73%
100
81%
197
72%
540
75%
282
72%
382
70%
356
79%
269
80%
UNFAVORABLE
180
18%
136
18%
44
17%
63
13%
39
18%
24
16%
40
34%
15
32%
114
17%
62
24%
4
7%
145
16%
35
30%
90
21%
72
16%
162
19%
18
14%
57
21%
123
17%
75
19%
114
21%
66
15%
42
13%
65
7%
61
8%
4
2%
21
4%
15
7%
18
12%
14
12%
-2
-4%
92
13%
-32
-13%
5
7%
81
9%
-16
-14%
63
15%
12
3%
74
8%
-9
-7%
18
7%
47
6%
38
10%
87
16%
-22
-5%
-
TOTAL HEARD OF
782
78%
577
78%
205
80%
350
73%
175
82%
120
82%
100
86%
36
79%
551
80%
198
78%
33
55%
684
77%
98
84%
337
79%
341
76%
678
77%
104
83%
230
84%
552
76%
299
77%
426
78%
356
79%
264
78%
FAVORABLE
265
27%
200
27%
65
25%
107
22%
61
29%
46
31%
41
35%
10
22%
214
31%
43
17%
8
14%
239
27%
26
22%
141
33%
101
22%
242
28%
23
18%
86
31%
179
25%
103
26%
175
32%
90
20%
72
21%
UNFAVORABLE
200
20%
140
19%
60
23%
86
18%
46
22%
28
19%
27
23%
12
26%
121
18%
75
30%
4
6%
158
18%
42
36%
78
18%
90
20%
168
19%
32
26%
68
25%
132
18%
65
17%
87
16%
113
25%
71
21%
241
24%
185
25%
56
22%
91
19%
68
32%
42
28%
42
36%
-2
-5%
194
28%
38
15%
9
15%
257
29%
-16
-13%
134
32%
89
20%
224
26%
17
14%
77
28%
164
23%
101
26%
158
29%
83
18%
75
22%
TOTAL HEARD OF
753
75%
555
75%
198
77%
329
69%
173
81%
106
73%
110
94%
35
78%
527
77%
194
77%
32
53%
667
76%
86
74%
334
79%
318
70%
652
74%
101
82%
218
79%
535
74%
287
74%
421
77%
332
73%
243
72%
FAVORABLE
351
35%
261
35%
90
35%
135
28%
92
43%
53
36%
61
52%
10
23%
271
39%
70
28%
10
17%
331
38%
20
17%
179
42%
132
29%
312
36%
40
32%
110
40%
242
33%
136
35%
216
39%
136
30%
106
31%
UNFAVORABLE
110
11%
76
10%
34
13%
44
9%
24
11%
11
8%
19
16%
12
27%
77
11%
32
13%
1
2%
74
8%
36
31%
45
11%
43
10%
88
10%
22
18%
32
12%
78
11%
36
9%
57
10%
53
12%
30
9%
DEVOS IMAGE (D/S)
-----------------
TILLERSON IMAGE (D/S)
---------------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 3-1
QUESTION 1:
Would you say that things in the country are going in the right direction, or have they pretty seriously gotten off on the wrong track?
PAGE 41
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (RIGHT DIRECTION WRONG TRACK)
479
48%
336
64%
88
31%
424
53%
54
29%
77
41%
121
49%
203
53%
78
43%
35
38%
113
43%
123
50%
82
50%
126
53%
132
56%
348
46%
279
54%
200
42%
102
52%
89
50%
93
44%
91
41%
105
56%
RIGHT DIRECTION
698
70%
416
79%
169
60%
585
72%
110
59%
126
68%
173
70%
275
71%
124
68%
61
67%
179
69%
172
70%
115
70%
171
72%
174
74%
525
69%
382
74%
316
66%
140
71%
127
71%
145
69%
148
66%
140
74%
WRONG TRACK
219
22%
80
15%
81
29%
161
20%
55
30%
49
27%
52
21%
71
18%
46
25%
26
28%
66
25%
49
20%
33
20%
45
19%
42
18%
177
23%
103
20%
116
24%
38
19%
38
21%
52
25%
57
25%
34
18%
83
8%
28
5%
33
12%
61
8%
22
12%
11
6%
21
9%
39
10%
12
6%
5
5%
16
6%
25
10%
17
10%
20
9%
21
9%
62
8%
35
7%
48
10%
20
10%
15
8%
14
7%
19
9%
15
8%
DON'T KNOW/NO OPINION
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 3-2
QUESTION 1:
Would you say that things in the country are going in the right direction, or have they pretty seriously gotten off on the wrong track?
PAGE 42
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
**D/S (RIGHT DIRECTION WRONG TRACK)
479
48%
52
55%
100
51%
128
55%
74
62%
50
48%
82
42%
68
38%
31
45%
87
47%
129
40%
201
54%
63
52%
116
48%
163
58%
100
37%
101
48%
173
69%
164
60%
92
47%
41
21%
698 -219
100% -100%
RIGHT DIRECTION
698
70%
69
74%
141
72%
173
74%
93
77%
70
68%
131
67%
115
63%
47
68%
124
67%
212
65%
274
74%
89
74%
167
69%
215
77%
168
63%
148
70%
206
82%
210
77%
136
69%
103
53%
698
100%
-
WRONG TRACK
219
22%
18
19%
41
21%
45
19%
19
16%
20
19%
49
25%
47
26%
16
23%
37
20%
83
26%
73
20%
26
22%
51
21%
52
19%
68
26%
47
22%
34
13%
46
17%
44
22%
62
32%
-
219
100%
83
8%
6
7%
13
7%
15
6%
9
7%
13
13%
15
8%
20
11%
7
9%
23
13%
31
9%
24
6%
5
4%
22
9%
12
4%
32
12%
17
8%
11
4%
17
6%
16
8%
27
14%
-
-
DON'T KNOW/NO OPINION
P U B L I C
O P I N I O N
S T R A T E G I E S
698
70%
219
22%
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 3-3
QUESTION 1:
Would you say that things in the country are going in the right direction, or have they pretty seriously gotten off on the wrong track?
PAGE 43
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (RIGHT DIRECTION WRONG TRACK)
479
48%
183
61%
192
49%
375
54%
83
32%
22
48%
96
47%
273
52%
82
36%
124
51%
92
69%
157
52%
249
58%
71
37%
159
43%
16
37%
61
43%
85
47%
36
56%
97
52%
106
54%
28
38%
50
46%
RIGHT DIRECTION
698
70%
235
78%
276
70%
512
73%
156
60%
30
67%
139
68%
381
72%
146
65%
171
70%
110
83%
222
74%
332
77%
127
66%
240
64%
29
67%
97
68%
126
69%
47
73%
131
70%
143
72%
49
67%
75
69%
WRONG TRACK
219
22%
52
17%
84
21%
137
20%
74
28%
9
19%
43
21%
108
20%
64
28%
47
19%
18
14%
65
21%
83
19%
56
29%
80
22%
13
30%
36
26%
41
23%
11
17%
34
18%
37
19%
21
28%
25
23%
83
8%
15
5%
33
8%
48
7%
29
11%
6
14%
21
10%
41
8%
16
7%
26
11%
4
3%
14
5%
18
4%
11
6%
54
14%
1
3%
9
6%
15
8%
6
9%
22
12%
18
9%
4
5%
8
7%
DON'T KNOW/NO OPINION
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 3-4
QUESTION 1:
Would you say that things in the country are going in the right direction, or have they pretty seriously gotten off on the wrong track?
PAGE 44
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (RIGHT DIRECTION WRONG TRACK)
479
48%
51
54%
36
34%
87
43%
392
49%
443
68%
-13
-48%
49
16%
331
79%
202
40%
533
57%
-53
-73%
455
56%
24
13%
31
27%
1
2%
-7
-24%
99
59%
380
46%
442
56%
24
13%
RIGHT DIRECTION
698
70%
70
73%
68
63%
137
68%
561
70%
533
81%
7
26%
158
50%
368
88%
325
64%
694
75%
5
6%
600
74%
98
53%
68
61%
20
47%
10
33%
125
75%
573
69%
587
75%
94
49%
WRONG TRACK
219
22%
19
20%
31
29%
50
25%
169
21%
90
14%
20
74%
109
34%
37
9%
124
24%
161
17%
58
79%
145
18%
74
40%
37
33%
19
45%
17
57%
26
15%
193
23%
145
19%
70
37%
83
8%
6
7%
9
8%
15
7%
68
9%
32
5%
-
50
16%
11
3%
61
12%
72
8%
10
14%
70
9%
13
7%
7
6%
3
7%
3
11%
17
10%
66
8%
52
7%
27
14%
DON'T KNOW/NO OPINION
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 3-5
QUESTION 1:
Would you say that things in the country are going in the right direction, or have they pretty seriously gotten off on the wrong track?
PAGE 45
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (RIGHT DIRECTION WRONG TRACK)
479
48%
525
58%
-37
-63%
436
53%
12
15%
288
56%
97
40%
44
48%
413
48%
224
54%
122
44%
52
48%
45
43%
37
37%
133
59%
86
47%
71
55%
35
38%
105
52%
46
32%
78
60%
51
42%
377
66%
103
24%
RIGHT DIRECTION
698
70%
683
75%
8
13%
600
73%
42
53%
387
75%
163
67%
64
69%
601
70%
305
74%
186
68%
74
68%
69
66%
63
64%
173
77%
128
71%
97
75%
57
62%
148
73%
89
62%
99
76%
80
65%
451
80%
247
57%
WRONG TRACK
219
22%
158
17%
45
76%
165
20%
30
38%
99
19%
66
27%
20
22%
188
22%
81
20%
64
23%
23
21%
24
23%
27
27%
40
18%
42
23%
26
20%
22
24%
43
21%
43
30%
21
16%
29
24%
75
13%
144
33%
83
8%
64
7%
6
10%
55
7%
7
9%
32
6%
14
6%
8
9%
70
8%
25
6%
25
9%
12
11%
12
11%
9
9%
13
6%
11
6%
6
5%
14
15%
11
6%
12
8%
10
7%
13
11%
41
7%
42
10%
DON'T KNOW/NO OPINION
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 3-6
QUESTION 1:
Would you say that things in the country are going in the right direction, or have they pretty seriously gotten off on the wrong track?
PAGE 46
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (RIGHT DIRECTION WRONG TRACK)
479
48%
43
56%
147
63%
151
57%
55
52%
54
29%
13
39%
17
17%
76
28%
403
56%
165
40%
314
54%
43
28%
442
53%
271
53%
263
70%
127
34%
178
74%
-13
-28%
45
27%
469
58%
10
5%
18
18%
RIGHT DIRECTION
698
70%
55
72%
184
79%
197
74%
77
72%
111
60%
20
61%
53
54%
164
60%
535
74%
274
66%
424
73%
93
61%
602
72%
372
73%
310
82%
233
63%
204
85%
16
32%
93
57%
609
76%
89
46%
50
49%
WRONG TRACK
219
22%
12
16%
37
16%
47
18%
22
21%
57
31%
7
22%
36
36%
87
32%
132
18%
109
26%
110
19%
50
33%
160
19%
100
20%
47
12%
107
29%
26
11%
29
60%
49
29%
140
17%
79
41%
32
31%
83
8%
9
12%
11
5%
22
8%
7
7%
18
10%
6
17%
10
10%
23
8%
60
8%
32
8%
51
9%
10
7%
71
8%
40
8%
20
5%
33
9%
10
4%
4
8%
23
14%
57
7%
26
13%
20
20%
DON'T KNOW/NO OPINION
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 3-7
QUESTION 1:
Would you say that things in the country are going in the right direction, or have they pretty seriously gotten off on the wrong track?
PAGE 47
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (RIGHT DIRECTION WRONG TRACK)
479
48%
261
55%
87
41%
59
32%
72
58%
256
49%
200
44%
230
55%
181
46%
92
43%
170
50%
103
44%
75
43%
89
52%
43
53%
64
52%
176
67%
168
50%
409
56%
71
26%
260
39%
220
65%
447
54%
33
19%
RIGHT DIRECTION
698
70%
352
74%
141
67%
112
60%
93
75%
371
71%
310
69%
305
73%
271
69%
139
65%
242
72%
160
68%
117
67%
121
70%
58
72%
91
74%
214
81%
238
70%
543
75%
156
57%
428
65%
270
80%
606
73%
92
55%
WRONG TRACK
219
22%
91
19%
54
25%
53
29%
21
17%
115
22%
111
24%
75
18%
90
23%
47
22%
72
21%
57
24%
42
24%
32
19%
16
19%
26
22%
37
14%
70
21%
134
18%
85
31%
169
25%
50
15%
159
19%
60
35%
83
8%
35
7%
17
8%
20
11%
11
9%
36
7%
32
7%
37
9%
32
8%
28
13%
24
7%
17
7%
16
9%
18
11%
7
9%
5
4%
13
5%
30
9%
48
7%
35
13%
67
10%
16
5%
66
8%
17
10%
DON'T KNOW/NO OPINION
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 3-8
QUESTION 1:
Would you say that things in the country are going in the right direction, or have they pretty seriously gotten off on the wrong track?
PAGE 48
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (RIGHT DIRECTION WRONG TRACK)
479
48%
409
55%
70
27%
274
57%
86
40%
50
34%
65
55%
4
9%
385
56%
67
26%
28
45%
465
53%
14
12%
239
56%
194
43%
434
50%
46
37%
202
73%
277
38%
228
58%
347
63%
133
29%
128
38%
RIGHT DIRECTION
698
70%
548
74%
150
58%
357
75%
140
66%
90
62%
88
75%
23
51%
509
74%
150
60%
39
64%
637
72%
61
52%
320
75%
298
66%
618
71%
80
65%
232
84%
466
64%
291
75%
427
78%
271
60%
216
64%
WRONG TRACK
219
22%
139
19%
80
31%
83
17%
54
25%
40
27%
23
20%
19
42%
124
18%
84
33%
11
18%
172
20%
46
40%
81
19%
103
23%
184
21%
35
28%
30
11%
189
26%
63
16%
81
15%
138
31%
88
26%
83
8%
54
7%
29
11%
38
8%
20
9%
16
11%
6
5%
3
7%
53
8%
19
7%
11
18%
73
8%
10
8%
23
5%
50
11%
74
8%
9
7%
13
5%
70
10%
36
9%
40
7%
43
10%
33
10%
DON'T KNOW/NO OPINION
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 4-1
QUESTION 2:
Would you say that the economy is better, worse, or staying about the same compared to before Donald Trump took office as President?
PAGE 49
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (BETTER - WORSE)
630
63%
384
73%
147
52%
531
66%
96
51%
114
61%
163
66%
242
63%
111
61%
55
60%
164
63%
155
63%
107
65%
148
63%
147
62%
482
63%
333
64%
296
62%
119
61%
117
65%
111
52%
150
67%
132
70%
BETTER
656
66%
397
76%
152
54%
548
68%
104
56%
119
64%
168
68%
249
65%
120
66%
59
64%
177
68%
159
65%
112
68%
150
63%
151
64%
506
66%
353
68%
304
63%
124
63%
122
68%
121
57%
155
69%
134
71%
27
3%
13
2%
5
2%
17
2%
8
4%
5
3%
6
2%
6
2%
10
5%
3
4%
13
5%
4
2%
5
3%
2
1%
3
1%
23
3%
19
4%
7
2%
5
3%
5
3%
10
5%
5
2%
2
1%
317
32%
115
22%
127
45%
241
30%
75
40%
62
33%
73
29%
130
34%
52
29%
30
33%
71
27%
83
34%
49
30%
85
36%
82
35%
235
31%
148
28%
169
35%
68
34%
52
29%
80
38%
64
29%
54
28%
WORSE
STAYING ABOUT THE SAME
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 4-2
QUESTION 2:
Would you say that the economy is better, worse, or staying about the same compared to before Donald Trump took office as President?
PAGE 50
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (BETTER - WORSE)
630
63%
63
67%
108
56%
162
70%
85
71%
57
55%
120
61%
120
66%
47
68%
117
64%
186
57%
246
66%
81
67%
142
59%
191
68%
161
60%
136
64%
185
74%
199
73%
113
58%
89
47%
526
75%
71
32%
BETTER
656
66%
67
72%
119
61%
167
72%
86
72%
58
55%
124
64%
122
67%
48
69%
123
67%
195
60%
252
68%
85
71%
154
64%
198
71%
164
61%
139
66%
194
78%
203
74%
116
59%
93
49%
533
76%
90
41%
27
3%
4
4%
11
5%
5
2%
1
1%
1
1%
5
2%
2
1%
1
1%
6
3%
10
3%
7
2%
4
3%
12
5%
7
3%
3
1%
4
2%
10
4%
3
1%
3
2%
4
2%
7
1%
20
9%
317
32%
22
24%
65
33%
61
26%
33
28%
45
44%
66
34%
58
32%
21
30%
54
30%
121
37%
111
30%
31
26%
74
31%
74
26%
101
38%
68
32%
47
19%
68
25%
77
39%
94
49%
158
23%
109
50%
WORSE
STAYING ABOUT THE SAME
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 4-3
QUESTION 2:
Would you say that the economy is better, worse, or staying about the same compared to before Donald Trump took office as President?
PAGE 51
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (BETTER - WORSE)
630
63%
223
74%
246
62%
469
67%
139
54%
21
46%
118
58%
350
66%
125
55%
154
63%
99
75%
208
69%
307
71%
105
54%
218
58%
27
64%
86
60%
117
64%
46
71%
125
67%
118
60%
47
64%
64
59%
BETTER
656
66%
228
75%
255
65%
483
69%
149
58%
24
53%
123
60%
362
68%
134
59%
160
66%
105
79%
214
71%
318
74%
113
58%
225
60%
30
69%
89
62%
123
67%
46
71%
127
68%
121
61%
51
69%
69
64%
27
3%
5
2%
9
2%
14
2%
10
4%
3
7%
5
2%
12
2%
9
4%
6
3%
6
4%
6
2%
12
3%
8
4%
7
2%
2
5%
3
2%
6
3%
-
3
1%
3
2%
4
6%
5
5%
317
32%
69
23%
130
33%
200
29%
100
39%
18
40%
76
37%
155
29%
84
37%
78
32%
22
16%
81
27%
103
24%
72
37%
142
38%
11
26%
51
36%
54
30%
18
29%
57
30%
73
37%
18
25%
34
31%
WORSE
STAYING ABOUT THE SAME
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 4-4
QUESTION 2:
Would you say that the economy is better, worse, or staying about the same compared to before Donald Trump took office as President?
PAGE 52
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
1000
100%
95
10%
107
11%
202
20%
798
80%
**D/S (BETTER - WORSE)
630
63%
59
62%
52
49%
111
55%
BETTER
656
66%
63
66%
65
60%
27
3%
4
5%
317
32%
28
29%
WORSE
STAYING ABOUT THE SAME
656
66%
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
519
65%
656
-27
100% -100%
-
342
82%
291
57%
632
68%
-3
-4%
547
67%
82
44%
60
53%
18
41%
5
17%
99
59%
531
64%
528
67%
91
48%
128
63%
529
66%
656
100%
-
-
349
84%
296
58%
645
70%
11
15%
565
69%
91
49%
63
56%
22
51%
6
19%
105
62%
552
66%
544
69%
99
52%
12
12%
17
8%
10
1%
-
27
100%
-
8
2%
5
1%
13
1%
14
19%
18
2%
9
5%
4
3%
4
9%
1
3%
5
3%
21
3%
16
2%
8
4%
30
28%
58
29%
259
32%
-
-
317
100%
60
14%
209
41%
269
29%
48
66%
232
28%
86
46%
45
40%
17
40%
24
78%
57
34%
260
31%
224
29%
85
44%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 4-5
QUESTION 2:
Would you say that the economy is better, worse, or staying about the same compared to before Donald Trump took office as President?
PAGE 53
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (BETTER - WORSE)
630
63%
622
69%
3
5%
565
69%
24
31%
355
69%
150
62%
40
43%
564
66%
279
68%
159
58%
73
67%
55
52%
64
65%
154
68%
109
60%
88
68%
56
60%
133
66%
79
55%
83
64%
90
74%
403
71%
226
52%
BETTER
656
66%
638
71%
12
20%
577
70%
35
45%
364
70%
159
65%
46
50%
581
68%
289
70%
169
62%
75
69%
57
54%
66
66%
158
70%
115
64%
91
70%
58
63%
136
67%
84
58%
86
66%
92
75%
416
73%
240
55%
27
3%
17
2%
8
15%
12
1%
11
14%
9
2%
9
4%
6
6%
17
2%
10
3%
10
4%
2
2%
2
2%
2
2%
4
2%
6
4%
3
2%
2
2%
3
2%
5
3%
3
2%
2
2%
13
2%
14
3%
317
32%
250
28%
38
65%
231
28%
32
42%
144
28%
75
31%
41
44%
261
30%
112
27%
96
35%
32
29%
47
44%
32
32%
64
28%
59
32%
36
28%
32
35%
63
31%
55
38%
41
32%
28
23%
139
24%
179
41%
WORSE
STAYING ABOUT THE SAME
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 4-6
QUESTION 2:
Would you say that the economy is better, worse, or staying about the same compared to before Donald Trump took office as President?
PAGE 54
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (BETTER - WORSE)
630
63%
47
62%
173
74%
166
62%
67
63%
114
61%
17
51%
46
46%
142
52%
488
67%
241
58%
389
67%
68
44%
564
68%
360
70%
283
75%
201
54%
190
79%
12
24%
91
55%
564
70%
66
34%
39
39%
BETTER
656
66%
52
68%
176
76%
172
65%
72
67%
117
63%
19
57%
48
49%
158
58%
498
69%
255
61%
402
69%
80
52%
576
69%
366
71%
292
78%
212
57%
196
82%
19
39%
92
56%
577
72%
79
41%
43
42%
27
3%
5
6%
3
1%
6
2%
5
5%
3
2%
2
7%
3
3%
16
6%
11
1%
14
3%
13
2%
12
8%
12
1%
6
1%
8
2%
11
3%
6
2%
7
15%
1
1%
13
2%
14
7%
3
3%
317
32%
19
25%
54
23%
88
33%
30
28%
66
35%
12
36%
48
48%
100
37%
217
30%
147
35%
170
29%
62
40%
244
29%
141
27%
76
20%
150
40%
38
16%
23
47%
72
43%
216
27%
101
52%
55
55%
WORSE
STAYING ABOUT THE SAME
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 4-7
QUESTION 2:
Would you say that the economy is better, worse, or staying about the same compared to before Donald Trump took office as President?
PAGE 55
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (BETTER - WORSE)
630
63%
331
69%
111
52%
98
53%
89
71%
341
65%
266
59%
274
66%
262
67%
117
55%
232
69%
126
54%
106
60%
115
67%
51
63%
93
76%
191
72%
212
63%
496
68%
134
49%
388
58%
242
72%
559
67%
71
42%
BETTER
656
66%
341
71%
115
54%
109
59%
92
74%
354
68%
284
63%
285
68%
267
68%
122
57%
237
70%
137
59%
108
62%
121
70%
53
65%
95
78%
201
76%
216
64%
512
71%
144
52%
404
61%
252
75%
574
69%
82
49%
27
3%
9
2%
4
2%
10
6%
3
3%
13
2%
18
4%
11
3%
5
1%
5
3%
6
2%
11
5%
2
1%
6
3%
2
2%
3
2%
10
4%
3
1%
17
2%
10
4%
16
2%
10
3%
15
2%
11
7%
317
32%
129
27%
94
44%
66
36%
29
23%
156
30%
151
33%
121
29%
121
31%
86
40%
95
28%
85
36%
65
37%
45
26%
26
32%
25
20%
52
20%
119
35%
196
27%
121
44%
244
37%
73
22%
242
29%
75
44%
WORSE
STAYING ABOUT THE SAME
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 4-8
QUESTION 2:
Would you say that the economy is better, worse, or staying about the same compared to before Donald Trump took office as President?
PAGE 56
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (BETTER - WORSE)
630
63%
489
66%
140
54%
316
66%
131
62%
89
61%
77
65%
17
37%
463
67%
138
55%
29
47%
590
67%
39
34%
297
70%
263
58%
560
64%
70
56%
203
74%
427
59%
267
68%
398
73%
231
51%
185
55%
BETTER
656
66%
507
68%
149
58%
325
68%
135
64%
94
64%
80
68%
22
49%
477
70%
149
59%
30
49%
603
68%
54
46%
307
72%
274
61%
581
66%
75
61%
208
76%
448
62%
275
70%
412
75%
245
54%
191
57%
27
3%
18
2%
9
3%
10
2%
4
2%
4
3%
3
3%
5
12%
14
2%
11
4%
1
2%
13
1%
14
12%
10
2%
11
2%
21
2%
6
5%
6
2%
21
3%
8
2%
14
2%
13
3%
6
2%
317
32%
217
29%
100
39%
143
30%
73
34%
48
33%
35
30%
18
39%
195
28%
92
37%
30
49%
268
30%
49
42%
108
25%
166
37%
274
31%
43
35%
61
22%
256
35%
108
28%
122
22%
195
43%
140
42%
WORSE
STAYING ABOUT THE SAME
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 5-1
QUESTION 3:
Do you approve or disapprove of the job Donald Trump is doing as President?
PAGE 57
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (APPROVE DISAPPROVE)
854
85%
492
94%
221
78%
713
88%
138
74%
163
87%
201
82%
334
87%
157
86%
84
91%
222
85%
201
82%
138
84%
209
88%
210
89%
644
84%
436
84%
418
87%
175
89%
156
87%
174
83%
182
81%
167
88%
TOTAL APPROVE
-------------
927
93%
508
97%
252
89%
760
94%
162
87%
174
94%
224
91%
359
93%
169
93%
88
96%
242
93%
223
91%
152
92%
222
94%
223
94%
704
92%
478
92%
449
94%
186
94%
168
94%
193
91%
203
91%
178
94%
73
7%
16
3%
31
11%
47
6%
25
13%
12
6%
23
9%
26
7%
13
7%
4
4%
19
7%
23
9%
13
8%
14
6%
13
6%
60
8%
42
8%
31
6%
11
6%
11
6%
18
9%
21
9%
11
6%
STRONGLY APPROVE
416
42%
308
59%
68
24%
376
47%
39
21%
71
38%
95
39%
178
46%
72
40%
37
40%
105
40%
105
43%
65
39%
105
44%
100
42%
316
41%
228
44%
188
39%
80
40%
74
41%
78
37%
93
42%
91
48%
SOMEWHAT APPROVE
511
51%
200
38%
184
65%
384
48%
124
66%
103
56%
129
52%
181
47%
97
53%
51
55%
137
52%
118
48%
87
52%
118
50%
123
52%
388
51%
250
48%
261
54%
106
54%
94
52%
114
54%
109
49%
87
46%
SOMEWHAT DISAPPROVE
61
6%
12
2%
28
10%
40
5%
19
10%
12
6%
20
8%
22
6%
7
4%
3
3%
15
6%
20
8%
11
7%
13
5%
11
5%
50
6%
33
6%
28
6%
11
6%
10
6%
12
6%
20
9%
7
4%
STRONGLY DISAPPROVE
12
1%
4
1%
3
1%
7
1%
5
3%
-
3
1%
4
1%
5
3%
1
1%
5
2%
3
1%
2
1%
1
-
2
1%
10
1%
9
2%
3
1%
-
1
1%
7
3%
1
-
4
2%
TOTAL DISAPPROVE
----------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 5-2
QUESTION 3:
Do you approve or disapprove of the job Donald Trump is doing as President?
PAGE 58
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (APPROVE DISAPPROVE)
854
85%
85
91%
165
84%
187
81%
107
89%
90
87%
166
85%
162
89%
60
87%
168
92%
260
80%
330
89%
97
80%
196
81%
240
86%
232
86%
186
88%
236
94%
256
94%
153
78%
153
80%
689
99%
103
47%
TOTAL APPROVE
-------------
927
93%
89
95%
180
92%
210
90%
113
95%
97
93%
181
92%
171
95%
65
93%
176
96%
293
90%
350
95%
108
90%
218
91%
260
93%
250
93%
199
94%
243
97%
265
97%
174
89%
172
90%
694
99%
161
74%
73
7%
4
5%
15
8%
23
10%
7
5%
7
7%
15
8%
10
5%
5
7%
8
4%
33
10%
20
5%
12
10%
22
9%
19
7%
18
7%
13
6%
7
3%
9
3%
22
11%
20
10%
5
1%
58
26%
STRONGLY APPROVE
416
42%
43
47%
80
41%
105
45%
59
49%
36
35%
73
37%
79
44%
32
46%
90
49%
124
38%
154
41%
49
41%
103
43%
125
45%
111
41%
77
37%
160
64%
148
54%
53
27%
38
20%
368
53%
37
17%
SOMEWHAT APPROVE
511
51%
45
49%
100
51%
104
45%
54
45%
61
59%
108
55%
92
51%
33
47%
86
47%
169
52%
197
53%
59
49%
115
48%
135
48%
139
52%
121
57%
83
33%
117
43%
121
62%
134
70%
325
47%
124
57%
SOMEWHAT DISAPPROVE
61
6%
4
5%
10
5%
19
8%
4
3%
7
7%
12
6%
9
5%
4
5%
8
4%
28
9%
17
5%
8
6%
19
8%
14
5%
17
6%
11
5%
4
2%
8
3%
20
10%
18
9%
5
1%
46
21%
STRONGLY DISAPPROVE
12
1%
-
5
3%
4
2%
3
2%
-
2
1%
1
-
1
1%
-
5
1%
3
1%
4
3%
4
1%
5
2%
1
-
2
1%
3
1%
1
-
2
1%
2
1%
-
12
6%
TOTAL DISAPPROVE
----------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 5-3
QUESTION 3:
Do you approve or disapprove of the job Donald Trump is doing as President?
PAGE 59
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (APPROVE DISAPPROVE)
854
85%
284
94%
341
87%
625
90%
195
75%
34
76%
167
82%
468
88%
179
79%
207
85%
130
98%
278
93%
408
94%
135
70%
311
83%
37
85%
126
88%
154
84%
47
74%
157
84%
176
89%
64
86%
93
86%
TOTAL APPROVE
-------------
927
93%
293
97%
368
93%
661
95%
227
88%
40
88%
185
91%
499
94%
203
89%
226
92%
131
99%
289
96%
421
97%
164
85%
342
92%
40
93%
135
94%
169
92%
56
87%
172
92%
187
95%
69
93%
101
93%
73
7%
9
3%
27
7%
36
5%
32
12%
5
12%
18
9%
31
6%
24
11%
18
8%
1
1%
11
4%
13
3%
29
15%
31
8%
3
7%
8
6%
14
8%
8
13%
15
8%
11
5%
5
7%
7
7%
STRONGLY APPROVE
416
42%
183
61%
142
36%
325
47%
74
29%
17
38%
70
34%
240
45%
78
35%
98
40%
93
71%
128
43%
222
51%
52
27%
143
38%
19
43%
52
37%
71
39%
25
39%
87
46%
91
46%
33
44%
39
36%
SOMEWHAT APPROVE
511
51%
110
36%
225
57%
336
48%
152
59%
23
50%
115
57%
258
49%
124
55%
128
52%
38
28%
161
54%
199
46%
112
58%
200
53%
21
49%
82
57%
98
54%
31
48%
85
46%
96
48%
36
49%
61
57%
SOMEWHAT DISAPPROVE
61
6%
7
2%
21
5%
28
4%
29
11%
3
7%
15
8%
26
5%
19
8%
16
7%
1
1%
8
3%
10
2%
21
11%
30
8%
3
7%
8
6%
14
7%
6
10%
12
6%
10
5%
4
5%
3
3%
STRONGLY DISAPPROVE
12
1%
2
1%
5
1%
7
1%
3
1%
2
5%
3
2%
5
1%
5
2%
3
1%
-
3
1%
3
1%
8
4%
1
-
-
-
1
-
2
3%
3
1%
1
1%
1
2%
4
4%
TOTAL DISAPPROVE
----------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 5-4
QUESTION 3:
Do you approve or disapprove of the job Donald Trump is doing as President?
PAGE 60
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
**D/S (APPROVE DISAPPROVE)
854
85%
78
82%
68
64%
146
72%
708
89%
634
97%
-1
-2%
220
70%
416
100%
TOTAL APPROVE
-------------
927
93%
86
91%
88
82%
174
86%
753
94%
645
98%
13
49%
269
85%
73
7%
9
9%
20
18%
28
14%
45
6%
11
2%
14
51%
STRONGLY APPROVE
416
42%
35
37%
31
29%
66
33%
350
44%
349
53%
SOMEWHAT APPROVE
511
51%
51
54%
56
53%
108
53%
403
51%
SOMEWHAT DISAPPROVE
61
6%
7
7%
15
14%
22
11%
STRONGLY DISAPPROVE
12
1%
2
2%
5
4%
6
3%
TOTAL DISAPPROVE
----------------
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
511
100%
927
-73
100% -100%
742
91%
112
60%
87
78%
21
49%
4
13%
139
83%
715
86%
717
91%
118
62%
416
100%
511
100%
927
100%
-
779
96%
148
80%
100
89%
32
74%
17
56%
153
92%
774
93%
751
96%
154
81%
48
15%
-
-
-
73
100%
36
4%
37
20%
13
11%
11
26%
13
44%
14
8%
59
7%
34
4%
37
19%
8
28%
60
19%
416
100%
-
416
45%
-
378
46%
39
21%
33
30%
5
11%
1
3%
65
39%
351
42%
380
48%
33
17%
296
45%
5
21%
209
66%
-
511
100%
511
55%
-
401
49%
109
59%
66
59%
27
63%
16
53%
88
53%
422
51%
370
47%
121
64%
39
5%
11
2%
8
28%
42
13%
-
-
-
61
83%
32
4%
29
15%
13
11%
9
21%
7
23%
12
7%
48
6%
30
4%
31
16%
6
1%
-
6
23%
6
2%
-
-
-
12
17%
4
-
8
4%
-
2
5%
6
20%
2
1%
11
1%
4
1%
5
3%
P U B L I C
O P I N I O N
927
93%
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 5-5
QUESTION 3:
Do you approve or disapprove of the job Donald Trump is doing as President?
PAGE 61
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (APPROVE DISAPPROVE)
854
85%
864
95%
-24
-40%
740
90%
35
45%
464
90%
182
75%
56
60%
762
89%
365
89%
229
83%
88
81%
86
81%
86
86%
209
92%
155
86%
119
92%
71
77%
182
89%
101
70%
120
92%
106
87%
538
95%
316
73%
TOTAL APPROVE
-------------
927
93%
884
98%
17
30%
780
95%
57
73%
491
95%
212
87%
74
80%
811
94%
389
94%
252
92%
99
91%
96
91%
92
93%
218
96%
168
93%
124
96%
82
88%
192
95%
123
85%
125
96%
114
93%
553
97%
374
87%
73
7%
20
2%
41
70%
40
5%
21
27%
27
5%
31
13%
19
20%
49
6%
23
6%
23
8%
10
9%
10
9%
7
7%
8
4%
13
7%
5
4%
11
12%
11
5%
22
15%
5
4%
8
7%
15
3%
58
13%
STRONGLY APPROVE
416
42%
408
45%
3
6%
371
45%
21
26%
233
45%
93
38%
22
24%
373
43%
196
48%
104
38%
41
38%
33
31%
43
43%
119
53%
67
37%
67
52%
32
34%
91
45%
45
31%
67
52%
49
40%
334
59%
83
19%
SOMEWHAT APPROVE
511
51%
476
53%
14
24%
409
50%
36
46%
258
50%
119
49%
52
56%
438
51%
192
47%
148
54%
57
53%
63
60%
50
50%
99
44%
100
56%
57
44%
50
54%
102
50%
77
54%
58
44%
65
53%
219
39%
291
67%
SOMEWHAT DISAPPROVE
61
6%
19
2%
31
54%
34
4%
17
22%
25
5%
23
10%
16
17%
43
5%
18
4%
17
6%
10
9%
10
9%
6
6%
8
4%
11
6%
3
2%
9
10%
9
4%
19
14%
4
3%
7
6%
12
2%
49
11%
STRONGLY DISAPPROVE
12
1%
2
-
9
16%
6
1%
4
6%
2
-
7
3%
3
3%
7
1%
5
1%
6
2%
-
-
1
1%
-
2
1%
2
2%
1
1%
2
1%
2
2%
1
1%
1
1%
3
1%
9
2%
TOTAL DISAPPROVE
----------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 5-6
QUESTION 3:
Do you approve or disapprove of the job Donald Trump is doing as President?
PAGE 62
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (APPROVE DISAPPROVE)
854
85%
64
83%
224
96%
228
86%
93
88%
160
86%
25
73%
60
61%
201
73%
653
90%
332
80%
522
89%
97
63%
763
92%
480
94%
365
97%
286
77%
238
99%
10
21%
137
83%
762
94%
92
48%
61
61%
TOTAL APPROVE
-------------
927
93%
70
92%
228
98%
247
93%
100
94%
173
93%
29
87%
79
80%
238
87%
689
95%
374
90%
554
95%
125
81%
798
96%
496
97%
371
99%
330
88%
239
100%
29
60%
151
92%
784
97%
143
74%
81
80%
73
7%
6
8%
4
2%
19
7%
7
6%
13
7%
5
13%
19
20%
36
13%
37
5%
42
10%
31
5%
28
19%
35
4%
16
3%
5
1%
43
12%
1
-
19
40%
14
8%
22
3%
51
26%
20
20%
STRONGLY APPROVE
416
42%
45
60%
144
62%
120
45%
43
40%
41
22%
9
27%
14
15%
80
29%
336
46%
146
35%
270
46%
39
26%
377
45%
253
49%
232
62%
85
23%
160
67%
3
6%
22
13%
384
48%
32
17%
13
13%
SOMEWHAT APPROVE
511
51%
24
32%
85
36%
127
48%
57
54%
133
71%
20
59%
65
66%
157
57%
353
49%
227
55%
283
48%
86
56%
421
51%
243
47%
138
37%
245
66%
79
33%
26
54%
129
78%
400
50%
111
57%
68
67%
SOMEWHAT DISAPPROVE
61
6%
3
5%
4
2%
16
6%
6
5%
10
5%
5
13%
17
17%
31
11%
30
4%
35
8%
26
4%
20
13%
32
4%
15
3%
3
1%
36
10%
1
-
15
31%
13
8%
20
2%
41
21%
19
19%
STRONGLY DISAPPROVE
12
1%
3
4%
-
3
1%
1
1%
3
2%
-
3
3%
5
2%
7
1%
7
2%
6
1%
9
6%
3
-
1
-
3
1%
7
2%
-
4
9%
1
1%
2
-
10
5%
1
1%
TOTAL DISAPPROVE
----------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 5-7
QUESTION 3:
Do you approve or disapprove of the job Donald Trump is doing as President?
PAGE 63
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (APPROVE DISAPPROVE)
854
85%
438
92%
164
77%
146
79%
106
86%
458
88%
363
80%
383
92%
349
89%
156
73%
303
90%
166
71%
149
85%
165
96%
70
86%
117
95%
249
94%
315
93%
681
94%
173
63%
535
81%
319
95%
758
91%
96
57%
TOTAL APPROVE
-------------
927
93%
458
96%
188
88%
165
90%
115
93%
490
94%
408
90%
400
96%
371
94%
185
87%
321
95%
200
86%
162
93%
168
98%
76
93%
120
98%
257
97%
327
97%
703
97%
224
82%
600
90%
327
97%
795
96%
132
78%
73
7%
20
4%
25
12%
19
10%
9
7%
33
6%
45
10%
17
4%
22
6%
29
13%
17
5%
34
14%
13
7%
3
2%
6
7%
3
2%
8
3%
12
3%
22
3%
51
18%
64
10%
9
3%
37
4%
36
22%
STRONGLY APPROVE
416
42%
222
46%
62
29%
68
37%
64
52%
233
45%
165
36%
210
50%
150
38%
76
35%
159
47%
83
35%
57
32%
84
49%
34
42%
83
68%
173
65%
111
33%
367
51%
50
18%
217
33%
200
59%
374
45%
42
25%
SOMEWHAT APPROVE
511
51%
236
49%
126
59%
97
53%
51
41%
257
49%
243
54%
190
46%
221
56%
109
51%
162
48%
117
50%
106
60%
84
49%
42
51%
37
30%
84
32%
216
64%
336
46%
174
63%
383
58%
128
38%
420
51%
90
54%
SOMEWHAT DISAPPROVE
61
6%
17
4%
19
9%
15
8%
9
7%
27
5%
35
8%
15
4%
21
5%
23
11%
15
5%
24
10%
13
7%
3
2%
6
7%
3
2%
5
2%
10
3%
18
3%
43
15%
55
8%
6
2%
31
4%
30
18%
STRONGLY DISAPPROVE
12
1%
3
1%
5
3%
4
2%
-
6
1%
10
2%
2
1%
1
-
5
2%
2
1%
10
4%
-
-
-
-
3
1%
1
-
4
1%
8
3%
9
1%
3
1%
6
1%
7
4%
TOTAL DISAPPROVE
----------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 5-8
QUESTION 3:
Do you approve or disapprove of the job Donald Trump is doing as President?
PAGE 64
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (APPROVE DISAPPROVE)
854
85%
671
90%
184
71%
446
93%
169
79%
122
83%
104
88%
14
31%
628
91%
177
70%
49
81%
810
92%
44
38%
391
92%
391
87%
781
89%
73
58%
268
97%
586
81%
372
95%
527
96%
327
72%
284
84%
TOTAL APPROVE
-------------
927
93%
706
95%
221
86%
462
97%
191
90%
134
92%
110
94%
30
65%
657
96%
215
85%
55
90%
846
96%
81
69%
407
96%
421
93%
828
95%
99
79%
271
99%
656
90%
381
98%
537
98%
390
86%
311
92%
73
7%
36
5%
37
14%
16
3%
22
10%
12
8%
7
6%
16
35%
29
4%
38
15%
6
10%
37
4%
36
31%
17
4%
30
7%
47
5%
26
21%
4
1%
69
10%
9
2%
10
2%
63
14%
27
8%
STRONGLY APPROVE
416
42%
326
44%
91
35%
239
50%
54
25%
53
36%
56
48%
15
33%
335
49%
63
25%
18
30%
378
43%
38
33%
264
62%
128
28%
392
45%
24
20%
165
60%
251
35%
178
46%
319
58%
97
21%
82
24%
SOMEWHAT APPROVE
511
51%
380
51%
130
50%
223
47%
137
64%
81
55%
54
46%
15
32%
322
47%
152
60%
37
60%
468
53%
42
36%
144
34%
293
65%
436
50%
74
60%
106
39%
404
56%
203
52%
218
40%
293
65%
229
68%
SOMEWHAT DISAPPROVE
61
6%
29
4%
32
12%
14
3%
19
9%
12
8%
4
4%
12
26%
22
3%
33
13%
6
10%
33
4%
28
24%
14
3%
27
6%
42
5%
19
15%
4
1%
57
8%
8
2%
8
1%
53
12%
26
8%
STRONGLY DISAPPROVE
12
1%
7
1%
5
2%
3
1%
3
2%
-
2
2%
4
8%
7
1%
5
2%
-
4
-
8
7%
3
1%
3
1%
6
1%
7
5%
-
12
2%
2
-
3
1%
9
2%
1
-
TOTAL DISAPPROVE
----------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 65
Table 6-1
QUESTION 4:
While it is a long way off, if the election for U.S. Congress were being held today, for whom would you vote the Republican candidate OR the Democratic candidate for Congress
from your district, or do you not plan to vote in the 2018 midterm elections?
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (REPUBLICAN CANDIDATE
- DEMOCRATIC CANDIDATE)
766
77%
493
94%
211
75%
704
87%
63
34%
141
76%
199
81%
302
79%
124
68%
72
78%
182
70%
207
84%
133
81%
172
73%
182
77%
584
76%
373
72%
393
82%
145
74%
134
75%
169
80%
179
80%
138
73%
REPUBLICAN CANDIDATE
785
78%
496
95%
213
75%
709
88%
74
40%
143
77%
200
81%
307
80%
135
74%
73
79%
195
75%
207
84%
135
82%
176
75%
184
78%
601
79%
388
75%
396
83%
154
78%
138
77%
173
82%
181
81%
139
74%
DEMOCRATIC CANDIDATE
19
2%
3
1%
2
1%
5
1%
11
6%
2
1%
1
-
5
1%
11
6%
1
1%
13
5%
-
1
1%
4
2%
2
1%
17
2%
15
3%
4
1%
9
4%
4
2%
4
2%
2
1%
1
1%
191
19%
24
5%
65
23%
89
11%
100
53%
41
22%
44
18%
70
18%
35
19%
18
20%
53
20%
38
16%
26
16%
55
23%
48
20%
143
19%
113
22%
78
16%
32
16%
35
19%
33
16%
42
19%
49
26%
6
1%
1
-
3
1%
4
1%
1
1%
-
1
1%
3
1%
1
1%
-
1
-
1
-
3
2%
1
-
2
1%
3
-
4
1%
2
-
2
1%
3
1%
1
-
-
-
NOT SURE/UNDECIDED
DO NOT PLAN TO VOTE IN THE
MIDTERMS
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 66
Table 6-2
QUESTION 4:
While it is a long way off, if the election for U.S. Congress were being held today, for whom would you vote the Republican candidate OR the Democratic candidate for Congress
from your district, or do you not plan to vote in the 2018 midterm elections?
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (REPUBLICAN CANDIDATE
- DEMOCRATIC CANDIDATE)
766
77%
60
65%
139
72%
174
75%
83
69%
85
82%
164
84%
143
79%
55
80%
142
77%
240
74%
283
76%
101
84%
168
70%
205
74%
214
80%
179
84%
235
94%
258
94%
132
67%
136
71%
574
82%
142
65%
REPUBLICAN CANDIDATE
785
78%
68
73%
146
75%
175
75%
84
70%
86
83%
165
85%
145
80%
55
80%
143
78%
243
75%
295
80%
103
86%
171
71%
218
78%
215
80%
181
85%
237
95%
259
95%
137
70%
136
71%
587
84%
145
66%
DEMOCRATIC CANDIDATE
19
2%
8
8%
7
3%
1
-
1
1%
1
1%
1
1%
2
1%
-
1
1%
3
1%
13
3%
2
2%
3
1%
12
4%
2
1%
2
1%
2
1%
1
-
5
2%
-
14
2%
4
2%
191
19%
17
18%
40
20%
56
24%
35
29%
15
15%
28
14%
34
19%
14
20%
37
20%
78
24%
61
16%
15
13%
65
27%
48
17%
50
19%
28
13%
11
4%
13
5%
52
27%
54
28%
94
13%
70
32%
6
1%
1
1%
3
1%
-
-
1
1%
1
-
-
-
3
1%
1
-
2
1%
-
3
1%
1
-
1
-
1
-
1
-
-
3
1%
2
1%
3
-
-
NOT SURE/UNDECIDED
DO NOT PLAN TO VOTE IN THE
MIDTERMS
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 67
Table 6-3
QUESTION 4:
While it is a long way off, if the election for U.S. Congress were being held today, for whom would you vote the Republican candidate OR the Democratic candidate for Congress
from your district, or do you not plan to vote in the 2018 midterm elections?
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (REPUBLICAN CANDIDATE
- DEMOCRATIC CANDIDATE)
766
77%
274
91%
311
79%
585
84%
145
56%
36
80%
158
78%
438
83%
151
67%
177
72%
117
88%
245
82%
362
84%
134
69%
270
72%
31
71%
110
77%
142
78%
57
89%
144
77%
158
80%
57
77%
67
62%
REPUBLICAN CANDIDATE
785
78%
276
91%
318
81%
593
85%
153
59%
39
86%
159
78%
445
84%
158
70%
181
74%
119
90%
250
83%
369
85%
138
72%
277
74%
31
71%
112
78%
144
78%
57
89%
148
79%
159
80%
59
79%
76
70%
DEMOCRATIC CANDIDATE
19
2%
2
1%
7
2%
9
1%
8
3%
3
6%
1
-
7
1%
7
3%
5
2%
2
1%
5
2%
7
2%
5
2%
8
2%
-
2
1%
1
1%
-
4
2%
1
-
2
2%
9
9%
191
19%
24
8%
68
17%
92
13%
95
37%
4
9%
41
20%
74
14%
60
26%
57
23%
10
8%
45
15%
55
13%
49
25%
87
23%
12
29%
29
20%
37
20%
7
11%
35
19%
36
18%
14
18%
21
20%
6
1%
1
-
1
-
3
-
3
1%
-
3
2%
3
1%
1
1%
1
-
1
1%
1
-
2
-
1
1%
2
1%
-
-
1
1%
-
1
1%
2
1%
-
1
1%
NOT SURE/UNDECIDED
DO NOT PLAN TO VOTE IN THE
MIDTERMS
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 68
Table 6-4
QUESTION 4:
While it is a long way off, if the election for U.S. Congress were being held today, for whom would you vote the Republican candidate OR the Democratic candidate for Congress
from your district, or do you not plan to vote in the 2018 midterm elections?
BANNER 4
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
======================= ================== =======================
VOTE
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
GOP IN
CONGRESS
APPROVAL
WHY DISAPP
=========== ===================
NOT
TOTAL TOTAL NOT
CONS
TOO
APPRV DISAP MOVING ENOUGH CONS
----- ----- ------ ------ -----
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (REPUBLICAN CANDIDATE
- DEMOCRATIC CANDIDATE)
766
77%
58
61%
54
51%
112
55%
654
82%
533
81%
14
51%
219
69%
379
91%
356
70%
735
79%
31
43%
668
82%
98
53%
66
59%
24
56%
7
24%
105
63%
661
79%
785
100%
-
REPUBLICAN CANDIDATE
785
78%
64
67%
65
61%
129
64%
656
82%
544
83%
16
61%
224
71%
380
91%
370
73%
751
81%
34
46%
684
84%
101
55%
67
60%
25
59%
8
27%
117
70%
668
80%
785
100%
-
DEMOCRATIC CANDIDATE
19
2%
6
6%
11
10%
17
8%
2
-
11
2%
3
10%
5
2%
2
-
14
3%
16
2%
3
4%
16
2%
3
2%
1
1%
1
3%
1
3%
12
7%
7
1%
-
-
191
19%
23
25%
31
29%
55
27%
136
17%
99
15%
8
29%
85
27%
33
8%
121
24%
154
17%
37
50%
113
14%
78
42%
42
37%
16
38%
20
66%
37
22%
154
18%
-
191
100%
6
1%
2
2%
-
2
1%
3
-
3
-
-
3
1%
1
-
4
1%
6
1%
-
2
-
3
2%
2
2%
-
1
3%
2
1%
4
-
-
-
NOT SURE/UNDECIDED
DO NOT PLAN TO VOTE IN THE
MIDTERMS
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 69
Table 6-5
QUESTION 4:
While it is a long way off, if the election for U.S. Congress were being held today, for whom would you vote the Republican candidate OR the Democratic candidate for Congress
from your district, or do you not plan to vote in the 2018 midterm elections?
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (REPUBLICAN CANDIDATE
- DEMOCRATIC CANDIDATE)
766
77%
724
80%
21
35%
659
80%
45
57%
425
82%
159
66%
43
47%
686
80%
321
78%
204
74%
78
72%
80
76%
82
83%
194
86%
136
75%
99
77%
64
68%
164
81%
101
70%
111
85%
96
78%
465
82%
301
70%
REPUBLICAN CANDIDATE
785
78%
739
82%
24
41%
667
81%
52
67%
433
84%
166
68%
51
55%
694
81%
329
80%
211
77%
81
74%
82
77%
82
83%
195
86%
143
79%
101
78%
65
70%
165
82%
105
73%
111
85%
96
78%
476
84%
309
71%
DEMOCRATIC CANDIDATE
19
2%
14
2%
3
6%
8
1%
8
10%
8
2%
7
3%
8
9%
8
1%
8
2%
7
2%
3
2%
1
1%
1
1%
1
1%
7
4%
2
1%
1
1%
1
1%
4
2%
-
-
11
2%
8
2%
191
19%
146
16%
31
53%
141
17%
18
23%
75
15%
66
27%
31
34%
154
18%
74
18%
54
20%
24
22%
23
22%
16
16%
30
13%
31
17%
26
20%
26
28%
34
17%
35
24%
20
15%
26
22%
77
14%
114
26%
6
1%
6
1%
-
4
1%
-
1
-
4
2%
2
2%
4
-
1
-
3
1%
1
1%
-
-
-
-
1
1%
1
1%
2
1%
1
1%
-
-
3
1%
2
1%
NOT SURE/UNDECIDED
DO NOT PLAN TO VOTE IN THE
MIDTERMS
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 70
Table 6-6
QUESTION 4:
While it is a long way off, if the election for U.S. Congress were being held today, for whom would you vote the Republican candidate OR the Democratic candidate for Congress
from your district, or do you not plan to vote in the 2018 midterm elections?
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (REPUBLICAN CANDIDATE
- DEMOCRATIC CANDIDATE)
766
77%
65
85%
190
82%
192
72%
83
78%
147
79%
28
82%
61
62%
198
72%
568
78%
309
74%
457
78%
99
65%
658
79%
422
82%
332
88%
258
69%
202
84%
30
61%
112
68%
659
82%
106
55%
55
54%
REPUBLICAN CANDIDATE
785
78%
68
89%
194
84%
199
75%
86
80%
148
80%
28
82%
61
62%
206
75%
579
80%
319
77%
465
80%
107
70%
669
80%
424
83%
336
89%
267
72%
205
85%
31
63%
116
70%
670
83%
114
59%
61
60%
DEMOCRATIC CANDIDATE
19
2%
3
4%
4
2%
8
3%
3
3%
1
1%
-
-
7
3%
12
2%
10
2%
9
2%
7
5%
11
1%
2
-
3
1%
10
3%
3
1%
1
2%
3
2%
11
1%
8
4%
6
6%
191
19%
5
7%
33
14%
57
21%
18
17%
35
19%
6
18%
37
38%
59
22%
132
18%
85
20%
106
18%
37
24%
149
18%
83
16%
34
9%
94
25%
31
13%
17
35%
44
27%
122
15%
69
35%
31
30%
6
1%
-
1
1%
2
1%
-
2
1%
-
-
2
1%
3
-
1
-
4
1%
2
1%
3
-
2
-
3
1%
2
1%
1
-
-
1
1%
3
-
3
2%
3
3%
NOT SURE/UNDECIDED
DO NOT PLAN TO VOTE IN THE
MIDTERMS
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 71
Table 6-7
QUESTION 4:
While it is a long way off, if the election for U.S. Congress were being held today, for whom would you vote the Republican candidate OR the Democratic candidate for Congress
from your district, or do you not plan to vote in the 2018 midterm elections?
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (REPUBLICAN CANDIDATE
- DEMOCRATIC CANDIDATE)
766
77%
366
76%
156
73%
139
75%
105
85%
408
78%
334
74%
329
79%
306
78%
153
72%
265
78%
164
70%
140
80%
136
79%
60
74%
97
79%
231
88%
263
78%
592
82%
174
63%
488
74%
278
83%
652
78%
114
68%
REPUBLICAN CANDIDATE
785
78%
376
79%
161
76%
140
76%
107
86%
419
80%
345
76%
337
81%
311
79%
158
74%
273
81%
171
73%
140
80%
140
81%
62
76%
100
81%
235
89%
268
79%
603
83%
182
66%
502
76%
282
84%
666
80%
119
70%
DEMOCRATIC CANDIDATE
19
2%
10
2%
6
3%
1
1%
2
2%
11
2%
10
2%
8
2%
4
1%
4
2%
7
2%
6
3%
-
4
2%
2
2%
3
2%
3
1%
5
1%
11
2%
8
3%
14
2%
5
1%
14
2%
5
3%
191
19%
88
18%
46
22%
41
22%
15
12%
92
18%
96
21%
71
17%
75
19%
48
23%
57
17%
55
23%
33
19%
28
16%
18
22%
19
15%
26
10%
63
19%
107
15%
83
30%
143
22%
48
14%
148
18%
43
26%
6
1%
3
1%
-
2
1%
-
1
-
2
-
1
-
3
1%
3
2%
1
-
2
1%
2
1%
-
-
1
1%
-
3
1%
4
1%
2
1%
4
1%
1
-
3
-
2
1%
NOT SURE/UNDECIDED
DO NOT PLAN TO VOTE IN THE
MIDTERMS
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 72
Table 6-8
QUESTION 4:
While it is a long way off, if the election for U.S. Congress were being held today, for whom would you vote the Republican candidate OR the Democratic candidate for Congress
from your district, or do you not plan to vote in the 2018 midterm elections?
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (REPUBLICAN CANDIDATE
- DEMOCRATIC CANDIDATE)
766
77%
582
78%
184
71%
397
83%
145
68%
110
75%
89
76%
25
55%
601
88%
135
54%
29
48%
689
78%
77
66%
360
85%
321
71%
681
78%
85
68%
226
82%
539
74%
302
77%
441
81%
325
72%
249
74%
REPUBLICAN CANDIDATE
785
78%
594
80%
190
74%
400
84%
150
70%
113
77%
92
79%
29
65%
611
89%
143
56%
31
50%
703
80%
81
69%
362
85%
335
74%
697
80%
88
70%
235
85%
550
76%
314
81%
454
83%
330
73%
254
75%
DEMOCRATIC CANDIDATE
19
2%
12
2%
6
2%
3
1%
5
3%
3
2%
4
3%
4
9%
10
1%
7
3%
2
3%
15
2%
4
4%
2
1%
14
3%
16
2%
3
2%
8
3%
10
1%
12
3%
13
2%
6
1%
5
1%
191
19%
132
18%
59
23%
75
16%
55
26%
29
20%
20
17%
12
26%
62
9%
101
40%
28
45%
159
18%
32
27%
58
14%
99
22%
157
18%
34
27%
28
10%
163
22%
62
16%
77
14%
114
25%
77
23%
6
1%
3
-
3
1%
1
-
3
1%
1
1%
1
1%
-
3
-
1
1%
1
2%
6
1%
-
2
-
4
1%
6
1%
-
4
1%
2
-
2
1%
3
1%
3
1%
3
1%
NOT SURE/UNDECIDED
DO NOT PLAN TO VOTE IN THE
MIDTERMS
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 7-1
QUESTION 5:
Do you approve or disapprove of the job the Republicans in Congress are doing?
PAGE 73
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (APPROVE DISAPPROVE)
630
63%
404
77%
182
64%
586
73%
38
20%
119
64%
141
57%
246
64%
124
68%
48
52%
170
65%
168
68%
103
62%
140
60%
136
57%
494
65%
289
56%
340
71%
156
79%
126
70%
139
66%
112
50%
97
51%
TOTAL APPROVE
-------------
815
81%
464
89%
232
82%
696
86%
113
60%
152
82%
194
79%
316
82%
153
84%
70
76%
216
83%
207
84%
134
81%
188
80%
186
79%
629
82%
405
78%
410
85%
176
90%
152
85%
175
83%
168
75%
143
76%
TOTAL DISAPPROVE
----------------
185
19%
60
11%
51
18%
111
14%
74
40%
34
18%
53
21%
70
18%
29
16%
22
24%
45
17%
39
16%
31
19%
48
20%
50
21%
135
18%
115
22%
70
15%
21
10%
27
15%
36
17%
56
25%
46
24%
STRONGLY APPROVE
202
20%
169
32%
23
8%
192
24%
9
5%
33
18%
40
16%
88
23%
41
22%
19
20%
49
19%
65
26%
28
17%
40
17%
38
16%
164
21%
98
19%
103
21%
58
30%
44
24%
42
20%
30
13%
28
15%
SOMEWHAT APPROVE
613
61%
295
56%
210
74%
505
63%
104
55%
120
64%
154
62%
228
59%
112
62%
51
56%
167
64%
142
58%
106
64%
148
63%
148
63%
465
61%
306
59%
307
64%
118
60%
109
61%
133
63%
138
62%
115
61%
SOMEWHAT DISAPPROVE
147
15%
52
10%
41
14%
92
11%
54
29%
28
15%
37
15%
59
15%
23
12%
20
22%
36
14%
35
14%
24
15%
32
14%
34
14%
113
15%
85
16%
62
13%
16
8%
23
13%
30
14%
42
19%
35
19%
STRONGLY DISAPPROVE
38
4%
8
2%
10
4%
18
2%
20
11%
6
3%
16
6%
10
3%
6
4%
2
2%
10
4%
4
2%
7
4%
16
7%
16
7%
22
3%
30
6%
8
2%
4
2%
4
2%
6
3%
14
6%
11
6%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 7-2
QUESTION 5:
Do you approve or disapprove of the job the Republicans in Congress are doing?
PAGE 74
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (APPROVE DISAPPROVE)
630
63%
65
70%
128
66%
97
42%
51
42%
91
88%
137
70%
112
62%
46
67%
132
72%
210
64%
226
61%
63
52%
145
60%
144
52%
197
73%
144
68%
179
71%
225
82%
98
50%
117
61%
502
72%
71
32%
TOTAL APPROVE
-------------
815
81%
79
85%
161
83%
165
71%
85
71%
97
94%
166
85%
147
81%
58
84%
158
86%
268
82%
298
80%
91
76%
193
80%
212
76%
232
87%
178
84%
215
86%
249
91%
147
75%
154
81%
600
86%
145
66%
TOTAL DISAPPROVE
----------------
185
19%
14
15%
34
17%
68
29%
35
29%
6
6%
29
15%
34
19%
11
16%
26
14%
58
18%
72
20%
29
24%
48
20%
67
24%
36
13%
34
16%
36
14%
24
9%
49
25%
37
19%
98
14%
74
34%
STRONGLY APPROVE
202
20%
27
29%
50
26%
21
9%
9
7%
31
30%
36
18%
37
20%
19
28%
43
23%
66
20%
72
20%
21
17%
47
20%
51
18%
61
23%
42
20%
84
34%
85
31%
11
6%
17
9%
178
25%
15
7%
SOMEWHAT APPROVE
613
61%
52
55%
111
57%
143
62%
77
64%
67
64%
131
67%
110
61%
38
56%
115
63%
202
62%
226
61%
71
59%
146
60%
161
58%
171
64%
136
64%
130
52%
165
60%
136
69%
137
71%
423
61%
130
59%
SOMEWHAT DISAPPROVE
147
15%
10
10%
27
14%
49
21%
27
23%
6
6%
26
13%
29
16%
8
12%
21
11%
43
13%
61
16%
22
18%
32
13%
53
19%
32
12%
30
14%
29
12%
22
8%
37
19%
31
16%
83
12%
52
24%
STRONGLY DISAPPROVE
38
4%
4
5%
7
3%
19
8%
8
6%
-
3
2%
5
3%
3
4%
5
3%
15
5%
12
3%
7
6%
16
6%
15
5%
4
2%
4
2%
6
3%
2
1%
12
6%
6
3%
15
2%
22
10%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 7-3
QUESTION 5:
Do you approve or disapprove of the job the Republicans in Congress are doing?
PAGE 75
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (APPROVE DISAPPROVE)
630
63%
192
64%
244
62%
436
63%
154
60%
39
87%
162
80%
339
64%
143
63%
148
61%
84
64%
193
64%
278
64%
87
45%
265
71%
21
48%
98
69%
101
55%
40
62%
124
66%
122
62%
46
62%
78
72%
TOTAL APPROVE
-------------
815
81%
247
82%
319
81%
566
81%
206
80%
42
94%
183
90%
434
82%
185
82%
196
80%
108
82%
247
82%
355
82%
140
73%
319
85%
32
74%
121
84%
142
78%
52
81%
155
83%
160
81%
60
81%
93
86%
TOTAL DISAPPROVE
----------------
185
19%
55
18%
75
19%
130
19%
52
20%
3
6%
21
10%
95
18%
42
18%
48
20%
24
18%
54
18%
78
18%
53
27%
54
15%
11
26%
22
16%
41
22%
12
19%
32
17%
38
19%
14
19%
15
14%
STRONGLY APPROVE
202
20%
96
32%
45
11%
141
20%
43
17%
17
39%
52
26%
114
22%
51
22%
36
15%
49
37%
51
17%
100
23%
27
14%
75
20%
5
11%
28
20%
26
14%
14
22%
44
24%
43
22%
18
24%
23
21%
SOMEWHAT APPROVE
613
61%
151
50%
274
70%
425
61%
163
63%
25
55%
131
64%
320
60%
134
59%
160
65%
59
45%
196
65%
256
59%
113
59%
244
65%
27
63%
92
65%
116
63%
38
59%
111
59%
117
59%
42
57%
70
65%
SOMEWHAT DISAPPROVE
147
15%
43
14%
65
16%
108
15%
38
15%
1
2%
15
7%
77
15%
29
13%
41
17%
20
15%
43
14%
63
14%
38
20%
46
12%
10
24%
18
12%
26
14%
11
17%
25
13%
35
17%
10
14%
13
12%
STRONGLY DISAPPROVE
38
4%
13
4%
10
3%
23
3%
14
5%
2
4%
6
3%
18
3%
12
5%
7
3%
4
3%
11
3%
15
3%
15
8%
8
2%
1
2%
5
3%
14
8%
1
2%
7
4%
3
2%
4
5%
2
2%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 7-4
QUESTION 5:
Do you approve or disapprove of the job the Republicans in Congress are doing?
PAGE 76
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
**D/S (APPROVE DISAPPROVE)
630
63%
72
76%
57
53%
129
64%
501
63%
474
72%
9
36%
146
46%
339
81%
292
57%
630
68%
TOTAL APPROVE
-------------
815
81%
83
88%
82
77%
165
82%
649
81%
565
86%
18
68%
232
73%
378
91%
401
79%
TOTAL DISAPPROVE
----------------
185
19%
12
12%
25
23%
37
18%
148
19%
91
14%
9
32%
86
27%
39
9%
STRONGLY APPROVE
202
20%
26
27%
18
17%
43
21%
158
20%
156
24%
8
29%
37
12%
SOMEWHAT APPROVE
613
61%
58
61%
64
60%
122
60%
491
62%
409
62%
10
39%
SOMEWHAT DISAPPROVE
147
15%
9
9%
19
17%
27
14%
119
15%
73
11%
STRONGLY DISAPPROVE
38
4%
3
3%
7
6%
9
5%
29
4%
18
3%
185
19%
112
11%
-1%
815 -185
100% -100%
-112
-100%
779
84%
36
50%
815
100%
-
-
-
109
21%
148
16%
37
50%
-
185
100%
112
100%
167
40%
28
5%
195
21%
6
8%
202
25%
-
194
61%
210
50%
373
73%
583
63%
30
41%
613
75%
5
20%
68
22%
31
8%
94
18%
126
14%
21
29%
3
12%
17
5%
8
2%
15
3%
23
2%
15
21%
P U B L I C
O P I N I O N
815
81%
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
30
3%
167
17%
833
83%
785
78%
191
19%
-43
-30
-100% -100%
154
92%
476
57%
583
74%
35
19%
-
161
96%
654
79%
684
87%
113
59%
43
100%
30
100%
7
4%
178
21%
101
13%
78
41%
-
-
-
54
33%
147
18%
187
24%
10
5%
-
-
-
-
106
64%
507
61%
496
63%
104
54%
-
147
79%
92
82%
34
79%
21
70%
4
3%
143
17%
89
11%
52
27%
-
38
21%
20
18%
9
21%
9
30%
2
1%
36
4%
12
2%
25
13%
S T R A T E G I E S
43
4%
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 7-5
QUESTION 5:
Do you approve or disapprove of the job the Republicans in Congress are doing?
PAGE 77
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (APPROVE DISAPPROVE)
630
63%
616
68%
-4
-6%
528
64%
43
56%
387
75%
63
26%
58
62%
538
63%
291
71%
150
54%
46
43%
85
80%
58
59%
177
78%
110
61%
64
49%
59
64%
119
58%
83
58%
86
66%
80
65%
424
75%
206
48%
TOTAL APPROVE
-------------
815
81%
760
84%
27
47%
674
82%
61
78%
452
87%
153
63%
75
81%
699
81%
351
85%
212
77%
78
71%
95
90%
79
79%
202
89%
145
80%
96
75%
76
82%
161
79%
114
79%
108
83%
101
83%
496
87%
319
74%
TOTAL DISAPPROVE
----------------
185
19%
145
16%
31
53%
146
18%
17
22%
65
13%
90
37%
18
19%
161
19%
60
15%
63
23%
31
29%
10
10%
20
21%
24
11%
35
20%
33
25%
17
18%
42
21%
31
21%
22
17%
21
17%
72
13%
113
26%
STRONGLY APPROVE
202
20%
192
21%
4
6%
166
20%
17
21%
124
24%
34
14%
21
23%
164
19%
94
23%
47
17%
20
18%
20
19%
21
22%
56
25%
33
18%
30
24%
18
19%
41
20%
18
13%
23
18%
31
26%
158
28%
44
10%
SOMEWHAT APPROVE
613
61%
568
63%
24
40%
508
62%
44
56%
329
63%
119
49%
54
58%
535
62%
258
63%
165
60%
58
53%
75
71%
57
58%
146
64%
112
62%
66
51%
58
63%
120
59%
95
66%
85
65%
70
57%
338
60%
276
64%
SOMEWHAT DISAPPROVE
147
15%
122
14%
17
30%
118
14%
11
14%
54
10%
66
27%
14
15%
128
15%
55
13%
45
16%
21
19%
8
8%
18
18%
21
9%
25
14%
29
22%
11
11%
36
18%
22
15%
16
12%
16
13%
64
11%
83
19%
STRONGLY DISAPPROVE
38
4%
22
2%
14
23%
28
3%
6
8%
11
2%
24
10%
4
4%
33
4%
5
1%
18
7%
11
10%
2
2%
2
3%
3
2%
10
6%
4
3%
6
7%
6
3%
9
6%
6
5%
5
4%
8
1%
30
7%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 7-6
QUESTION 5:
Do you approve or disapprove of the job the Republicans in Congress are doing?
PAGE 78
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (APPROVE DISAPPROVE)
630
63%
60
79%
170
73%
166
62%
67
63%
102
55%
26
78%
39
40%
153
56%
476
66%
232
56%
398
68%
66
43%
561
67%
311
61%
272
72%
173
46%
191
80%
17
36%
80
49%
573
71%
57
30%
45
45%
TOTAL APPROVE
-------------
815
81%
68
89%
201
87%
216
81%
87
82%
144
77%
30
89%
69
70%
214
78%
601
83%
324
78%
491
84%
110
72%
697
84%
412
80%
324
86%
273
73%
216
90%
33
68%
123
74%
689
86%
126
65%
73
72%
TOTAL DISAPPROVE
----------------
185
19%
8
11%
31
13%
50
19%
20
18%
42
23%
4
11%
30
30%
60
22%
125
17%
92
22%
93
16%
44
28%
136
16%
101
20%
52
14%
100
27%
24
10%
16
32%
42
26%
117
14%
68
35%
28
28%
STRONGLY APPROVE
202
20%
34
44%
68
29%
39
15%
22
21%
19
10%
6
17%
14
14%
48
18%
153
21%
65
16%
136
23%
27
18%
174
21%
101
20%
99
26%
47
13%
77
32%
5
9%
6
3%
189
23%
13
7%
2
2%
SOMEWHAT APPROVE
613
61%
34
45%
133
57%
177
67%
65
61%
125
67%
24
72%
55
56%
165
60%
448
62%
259
62%
355
61%
83
54%
524
63%
311
61%
225
60%
226
61%
139
58%
28
58%
117
71%
501
62%
113
58%
71
71%
SOMEWHAT DISAPPROVE
147
15%
8
11%
22
9%
36
14%
19
18%
35
19%
4
11%
23
23%
49
18%
98
14%
71
17%
76
13%
28
18%
114
14%
85
17%
42
11%
81
22%
20
8%
10
21%
34
21%
98
12%
48
25%
22
21%
STRONGLY DISAPPROVE
38
4%
-
9
4%
14
5%
1
1%
7
4%
-
7
7%
12
4%
27
4%
21
5%
18
3%
16
10%
22
3%
16
3%
10
3%
19
5%
5
2%
5
11%
8
5%
18
2%
20
10%
6
6%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 7-7
QUESTION 5:
Do you approve or disapprove of the job the Republicans in Congress are doing?
PAGE 79
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (APPROVE DISAPPROVE)
630
63%
337
71%
111
52%
92
50%
90
72%
347
66%
279
62%
269
64%
246
63%
118
56%
239
71%
126
54%
100
57%
112
66%
52
63%
82
67%
179
68%
233
69%
494
68%
136
50%
420
63%
209
62%
545
66%
84
50%
TOTAL APPROVE
-------------
815
81%
408
85%
162
76%
138
75%
107
86%
435
83%
366
81%
343
82%
320
81%
166
78%
289
85%
180
77%
138
79%
142
83%
66
82%
102
83%
222
84%
285
84%
609
84%
206
75%
542
82%
273
81%
688
83%
127
75%
TOTAL DISAPPROVE
----------------
185
19%
70
15%
51
24%
46
25%
17
14%
88
17%
87
19%
74
18%
74
19%
47
22%
49
15%
54
23%
38
21%
30
17%
15
18%
20
17%
43
16%
53
16%
116
16%
69
25%
122
18%
63
19%
143
17%
42
25%
STRONGLY APPROVE
202
20%
105
22%
32
15%
24
13%
40
32%
113
22%
85
19%
94
22%
72
18%
39
18%
82
24%
36
15%
30
17%
38
22%
16
20%
40
32%
82
31%
53
16%
174
24%
27
10%
104
16%
97
29%
166
20%
36
21%
SOMEWHAT APPROVE
613
61%
303
63%
130
61%
114
62%
67
54%
322
62%
281
62%
250
60%
247
63%
127
60%
207
61%
144
62%
107
61%
104
61%
50
62%
63
51%
140
53%
233
69%
435
60%
178
65%
438
66%
175
52%
523
63%
91
54%
SOMEWHAT DISAPPROVE
147
15%
58
12%
41
19%
34
18%
14
11%
76
15%
65
14%
57
14%
59
15%
36
17%
45
13%
39
16%
28
16%
24
14%
12
15%
15
12%
36
14%
45
13%
96
13%
51
19%
96
14%
51
15%
121
15%
26
15%
STRONGLY DISAPPROVE
38
4%
13
3%
10
5%
13
7%
3
3%
12
2%
22
5%
17
4%
14
4%
11
5%
5
1%
15
6%
10
6%
6
3%
3
4%
6
5%
7
2%
8
2%
20
3%
18
7%
26
4%
12
4%
22
3%
16
10%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 7-8
QUESTION 5:
Do you approve or disapprove of the job the Republicans in Congress are doing?
PAGE 80
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (APPROVE DISAPPROVE)
630
63%
491
66%
139
54%
393
82%
94
44%
74
51%
42
36%
27
60%
493
72%
104
41%
33
54%
557
63%
73
62%
275
65%
301
67%
576
66%
54
43%
211
77%
419
58%
277
71%
409
75%
221
49%
181
54%
TOTAL APPROVE
-------------
815
81%
616
83%
199
77%
435
91%
153
72%
110
75%
79
68%
36
80%
590
86%
178
71%
47
77%
720
82%
95
81%
350
82%
376
83%
726
83%
89
72%
243
88%
572
79%
333
85%
478
87%
337
74%
260
77%
TOTAL DISAPPROVE
----------------
185
19%
125
17%
60
23%
43
9%
59
28%
36
25%
38
32%
9
20%
97
14%
74
29%
14
23%
163
18%
22
19%
75
18%
75
17%
150
17%
35
28%
32
12%
153
21%
57
15%
69
13%
116
26%
78
23%
STRONGLY APPROVE
202
20%
159
21%
42
16%
131
27%
22
10%
17
12%
16
13%
16
35%
174
25%
21
8%
7
11%
164
19%
37
32%
127
30%
61
14%
188
22%
13
11%
96
35%
105
15%
74
19%
161
29%
40
9%
29
9%
SOMEWHAT APPROVE
613
61%
457
62%
156
61%
305
64%
131
62%
93
64%
64
55%
20
45%
416
61%
158
62%
40
65%
556
63%
58
49%
222
52%
315
70%
537
61%
76
61%
147
54%
466
64%
259
66%
317
58%
296
66%
231
68%
SOMEWHAT DISAPPROVE
147
15%
104
14%
43
17%
36
8%
46
22%
32
22%
27
23%
6
13%
85
12%
49
19%
13
21%
132
15%
15
12%
57
13%
65
14%
122
14%
24
20%
29
11%
118
16%
52
13%
60
11%
87
19%
64
19%
STRONGLY DISAPPROVE
38
4%
21
3%
17
7%
7
1%
13
6%
4
3%
10
9%
3
7%
12
2%
25
10%
1
2%
31
3%
7
6%
18
4%
10
2%
27
3%
11
9%
3
1%
35
5%
4
1%
9
2%
29
6%
14
4%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 81
Table 8-1
QUESTION 6:
Do you disapprove because...
Republicans in Congress are not moving fast enough on Donald Trump's programs and policies,
Republicans in Congress are too conservative,
...or...
Republicans in Congress are not conservative enough?
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
112
11%
40
8%
26
9%
66
8%
46
25%
22
12%
30
12%
39
10%
21
12%
12
13%
30
12%
19
8%
19
11%
32
14%
34
14%
78
10%
79
15%
33
7%
8
4%
16
9%
21
10%
37
17%
29
15%
NOT CONSERVATIVE ENOUGH
43
4%
15
3%
10
4%
25
3%
18
10%
8
4%
11
5%
20
5%
4
2%
6
6%
5
2%
12
5%
8
5%
11
5%
8
3%
35
5%
20
4%
23
5%
9
5%
5
3%
10
5%
12
5%
6
3%
TOO CONSERVATIVE
30
3%
5
1%
14
5%
19
2%
11
6%
4
2%
12
5%
10
3%
4
2%
4
5%
10
4%
7
3%
4
2%
5
2%
8
3%
22
3%
16
3%
14
3%
3
1%
5
3%
5
2%
7
3%
11
6%
NOT MOVING FAST ENOUGH
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 82
Table 8-2
QUESTION 6:
Do you disapprove because...
Republicans in Congress are not moving fast enough on Donald Trump's programs and policies,
Republicans in Congress are too conservative,
...or...
Republicans in Congress are not conservative enough?
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
112
11%
8
9%
25
13%
45
20%
23
19%
-
12
6%
21
12%
6
9%
17
9%
36
11%
43
12%
16
14%
33
14%
46
16%
20
7%
13
6%
26
11%
14
5%
37
19%
17
9%
68
10%
37
17%
NOT CONSERVATIVE ENOUGH
43
4%
5
5%
5
2%
11
5%
4
3%
5
4%
10
5%
8
4%
2
3%
7
4%
13
4%
16
4%
7
6%
9
4%
11
4%
10
4%
12
6%
6
2%
9
3%
7
3%
11
6%
20
3%
19
9%
TOO CONSERVATIVE
30
3%
1
1%
4
2%
12
5%
8
7%
2
2%
6
3%
6
3%
3
4%
2
1%
9
3%
13
4%
6
5%
6
2%
11
4%
6
2%
8
4%
3
1%
2
1%
6
3%
10
5%
10
1%
17
8%
NOT MOVING FAST ENOUGH
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 83
Table 8-3
QUESTION 6:
Do you disapprove because...
Republicans in Congress are not moving fast enough on Donald Trump's programs and policies,
Republicans in Congress are too conservative,
...or...
Republicans in Congress are not conservative enough?
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
112
11%
30
10%
50
13%
80
11%
31
12%
1
2%
12
6%
52
10%
26
11%
34
14%
13
10%
40
13%
53
12%
25
13%
34
9%
8
19%
14
10%
24
13%
6
9%
16
9%
23
12%
7
10%
14
13%
NOT CONSERVATIVE ENOUGH
43
4%
22
7%
14
4%
36
5%
6
2%
-
1
-
33
6%
4
2%
6
2%
11
8%
11
4%
22
5%
8
4%
12
3%
2
5%
6
4%
8
4%
3
5%
9
5%
11
5%
4
5%
-
TOO CONSERVATIVE
30
3%
3
1%
11
3%
14
2%
15
6%
2
4%
8
4%
10
2%
12
5%
8
3%
-
3
1%
3
1%
20
10%
8
2%
1
2%
3
2%
9
5%
3
5%
6
3%
4
2%
3
4%
1
1%
NOT MOVING FAST ENOUGH
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 84
Table 8-4
QUESTION 6:
Do you disapprove because...
Republicans in Congress are not moving fast enough on Donald Trump's programs and policies,
Republicans in Congress are too conservative,
...or...
Republicans in Congress are not conservative enough?
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
112
11%
9
9%
10
9%
19
9%
93
12%
63
10%
4
14%
45
14%
33
8%
66
13%
100
11%
13
17%
-
112
61%
112
100%
-
-
1
-
111
13%
67
9%
42
22%
NOT CONSERVATIVE ENOUGH
43
4%
-
6
6%
6
3%
37
5%
22
3%
4
15%
17
5%
5
1%
27
5%
32
3%
11
15%
-
43
23%
-
43
100%
-
4
2%
39
5%
25
3%
16
8%
TOO CONSERVATIVE
30
3%
3
3%
9
8%
12
6%
18
2%
6
1%
1
3%
24
7%
1
-
16
3%
17
2%
13
18%
-
30
16%
-
-
30
100%
2
1%
28
3%
8
1%
20
10%
NOT MOVING FAST ENOUGH
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 85
Table 8-5
QUESTION 6:
Do you disapprove because...
Republicans in Congress are not moving fast enough on Donald Trump's programs and policies,
Republicans in Congress are too conservative,
...or...
Republicans in Congress are not conservative enough?
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
112
11%
96
11%
10
17%
93
11%
8
10%
48
9%
46
19%
7
7%
104
12%
39
9%
38
14%
20
18%
8
7%
9
9%
15
7%
20
11%
22
17%
9
10%
28
14%
17
12%
16
12%
14
11%
51
9%
61
14%
NOT CONSERVATIVE ENOUGH
43
4%
31
3%
10
18%
34
4%
4
5%
7
1%
27
11%
3
4%
37
4%
16
4%
10
4%
9
8%
-
8
8%
7
3%
10
5%
8
6%
2
2%
11
5%
6
4%
4
3%
6
5%
13
2%
29
7%
TOO CONSERVATIVE
30
3%
18
2%
10
18%
19
2%
6
7%
10
2%
17
7%
8
8%
21
2%
6
1%
15
5%
3
3%
3
3%
4
4%
3
1%
6
3%
3
2%
6
6%
4
2%
7
5%
3
2%
1
1%
7
1%
23
5%
NOT MOVING FAST ENOUGH
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 86
Table 8-6
QUESTION 6:
Do you disapprove because...
Republicans in Congress are not moving fast enough on Donald Trump's programs and policies,
Republicans in Congress are too conservative,
...or...
Republicans in Congress are not conservative enough?
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
112
11%
8
11%
21
9%
36
13%
13
12%
17
9%
2
7%
15
16%
34
12%
78
11%
54
13%
58
10%
23
15%
89
11%
66
13%
34
9%
55
15%
18
8%
3
7%
25
15%
77
10%
35
18%
18
18%
NOT CONSERVATIVE ENOUGH
43
4%
-
5
2%
9
3%
4
4%
19
10%
-
6
6%
19
7%
24
3%
23
5%
20
3%
12
8%
29
3%
28
6%
14
4%
22
6%
4
1%
7
15%
9
6%
25
3%
17
9%
4
4%
TOO CONSERVATIVE
30
3%
-
6
2%
6
2%
3
3%
6
3%
1
4%
8
8%
8
3%
22
3%
15
4%
15
3%
9
6%
18
2%
6
1%
4
1%
24
6%
2
1%
5
10%
8
5%
14
2%
16
8%
6
6%
NOT MOVING FAST ENOUGH
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 87
Table 8-7
QUESTION 6:
Do you disapprove because...
Republicans in Congress are not moving fast enough on Donald Trump's programs and policies,
Republicans in Congress are too conservative,
...or...
Republicans in Congress are not conservative enough?
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
112
11%
50
10%
26
12%
28
15%
9
7%
57
11%
57
13%
40
9%
48
12%
24
11%
36
11%
32
14%
20
11%
17
10%
7
9%
11
9%
27
10%
38
11%
76
10%
36
13%
74
11%
38
11%
95
11%
17
10%
NOT CONSERVATIVE ENOUGH
43
4%
15
3%
12
6%
8
4%
7
6%
23
4%
16
4%
21
5%
19
5%
8
4%
10
3%
9
4%
13
7%
8
5%
2
2%
7
6%
12
4%
8
2%
27
4%
16
6%
23
4%
19
6%
31
4%
12
7%
TOO CONSERVATIVE
30
3%
6
1%
13
6%
11
6%
1
1%
8
2%
15
3%
14
3%
7
2%
16
7%
3
1%
13
5%
4
3%
4
3%
6
7%
2
2%
4
2%
6
2%
13
2%
17
6%
24
4%
6
2%
17
2%
14
8%
NOT MOVING FAST ENOUGH
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 88
Table 8-8
QUESTION 6:
Do you disapprove because...
Republicans in Congress are not moving fast enough on Donald Trump's programs and policies,
Republicans in Congress are too conservative,
...or...
Republicans in Congress are not conservative enough?
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
112
11%
80
11%
32
12%
25
5%
42
20%
18
13%
24
20%
4
8%
68
10%
36
14%
8
13%
105
12%
7
6%
52
12%
43
10%
95
11%
17
14%
22
8%
90
12%
36
9%
47
9%
66
14%
50
15%
NOT CONSERVATIVE ENOUGH
43
4%
29
4%
14
5%
11
2%
2
1%
16
11%
12
10%
2
5%
22
3%
17
7%
4
6%
36
4%
7
6%
17
4%
20
5%
37
4%
6
5%
8
3%
35
5%
13
3%
16
3%
27
6%
16
5%
TOO CONSERVATIVE
30
3%
16
2%
14
5%
7
1%
16
7%
2
1%
2
2%
3
7%
6
1%
22
9%
2
4%
22
2%
8
7%
6
1%
12
3%
18
2%
12
10%
2
1%
28
4%
7
2%
7
1%
23
5%
12
4%
NOT MOVING FAST ENOUGH
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 9-1
QUESTION 7:
And, do you approve or disapprove of the job the Democrats in Congress are doing?
PAGE 89
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (APPROVE DISAPPROVE)
-665
-67%
-361
-69%
-188
-66%
-549
-68%
-115
-61%
-118
-63%
-178
-72%
-260
-67%
-109
-60%
-66
-72%
-159
-61%
-165
-67%
-117
-71%
-158
-67%
-163
-69%
-502
-66%
-351
-68%
-314
-65%
-67
-34%
-117
-66%
-140
-66%
-172
-77%
-169
-89%
TOTAL APPROVE
-------------
167
17%
81
16%
48
17%
129
16%
36
19%
34
18%
34
14%
63
16%
36
20%
13
14%
51
20%
41
17%
24
14%
39
17%
36
15%
131
17%
84
16%
83
17%
65
33%
31
17%
36
17%
26
12%
10
5%
TOTAL DISAPPROVE
----------------
833
83%
443
84%
235
83%
678
84%
151
81%
152
82%
213
86%
322
84%
146
80%
79
86%
210
80%
205
83%
141
86%
197
83%
200
85%
633
83%
436
84%
397
83%
132
67%
148
83%
175
83%
198
88%
179
95%
STRONGLY APPROVE
31
3%
27
5%
3
1%
30
4%
1
1%
6
3%
7
3%
12
3%
6
3%
1
1%
11
4%
10
4%
4
3%
5
2%
4
2%
27
4%
17
3%
14
3%
17
9%
8
5%
2
1%
3
1%
1
-
SOMEWHAT APPROVE
136
14%
54
10%
45
16%
99
12%
35
19%
28
15%
28
11%
51
13%
30
17%
12
13%
40
15%
31
12%
20
12%
34
15%
32
14%
104
14%
67
13%
69
14%
48
24%
22
13%
34
16%
23
10%
9
5%
SOMEWHAT DISAPPROVE
337
34%
147
28%
123
44%
270
33%
65
35%
76
41%
78
31%
124
32%
60
33%
33
36%
95
36%
81
33%
54
33%
73
31%
73
31%
263
34%
157
30%
179
37%
69
35%
73
41%
75
36%
61
27%
58
31%
STRONGLY DISAPPROVE
496
50%
296
56%
112
40%
408
51%
86
46%
76
41%
135
55%
199
52%
86
47%
46
50%
115
44%
124
51%
87
53%
124
52%
126
54%
370
48%
278
53%
218
45%
63
32%
75
42%
100
47%
137
61%
121
64%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 9-2
QUESTION 7:
And, do you approve or disapprove of the job the Democrats in Congress are doing?
PAGE 90
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- -----
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
BASE=TOTAL SAMPLE
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (APPROVE DISAPPROVE)
-665
-67%
-27
-29%
-126
-65%
-198
-85%
-112
-93%
-40
-39%
-131
-67%
-143
-79%
-57
-82%
-108
-59%
-217
-67%
-245
-66%
-95
-79%
-149
-62%
-202
-72%
-176
-65%
-138
-65%
-170
-68%
-192
-70%
-151
-77%
-118
-62%
-448
-64%
-167
-77%
TOTAL APPROVE
-------------
167
17%
33
35%
34
18%
17
7%
4
3%
32
31%
32
16%
19
11%
6
9%
38
21%
54
17%
63
17%
12
10%
46
19%
38
14%
46
17%
37
17%
40
16%
41
15%
23
12%
37
19%
125
18%
26
12%
TOTAL DISAPPROVE
----------------
833
83%
60
65%
160
82%
215
93%
116
97%
72
69%
163
84%
162
89%
63
91%
146
79%
271
83%
308
83%
108
90%
195
81%
241
86%
222
83%
175
83%
210
84%
233
85%
174
88%
155
81%
573
82%
193
88%
STRONGLY APPROVE
31
3%
12
12%
4
2%
2
1%
1
1%
6
5%
7
3%
2
1%
-
7
4%
7
2%
14
4%
3
2%
6
3%
11
4%
7
3%
6
3%
15
6%
12
4%
1
-
2
1%
29
4%
2
1%
SOMEWHAT APPROVE
136
14%
22
23%
30
16%
15
7%
3
3%
26
25%
26
13%
17
10%
6
9%
31
17%
47
14%
49
13%
9
8%
40
16%
28
10%
39
15%
30
14%
26
10%
29
11%
22
11%
35
18%
96
14%
24
11%
SOMEWHAT DISAPPROVE
337
34%
32
35%
65
33%
60
26%
38
32%
37
36%
83
43%
59
32%
20
29%
60
33%
122
38%
117
32%
37
31%
83
34%
75
27%
100
37%
79
38%
60
24%
87
32%
73
37%
88
46%
212
30%
84
38%
STRONGLY DISAPPROVE
496
50%
28
30%
96
49%
155
67%
78
65%
35
33%
80
41%
103
57%
43
62%
86
47%
149
46%
190
51%
71
59%
112
47%
166
59%
122
46%
95
45%
150
60%
146
53%
101
51%
67
35%
361
52%
109
50%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 9-3
QUESTION 7:
And, do you approve or disapprove of the job the Democrats in Congress are doing?
PAGE 91
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (APPROVE DISAPPROVE)
-665
-67%
-233
-77%
-308
-78%
-541
-78%
-124
-48%
-1%
-72
-35%
-366
-69%
-121
-53%
-178
-73%
-74
-56%
-217
-72%
-292
-67%
-136
-70%
-237
-64%
-38
-89%
-80
-56%
-131
-71%
-47
-74%
-119
-63%
-141
-71%
-47
-64%
-62
-57%
TOTAL APPROVE
-------------
167
17%
35
12%
43
11%
78
11%
67
26%
22
50%
66
32%
82
15%
53
23%
33
14%
29
22%
42
14%
71
16%
29
15%
68
18%
2
5%
32
22%
26
14%
8
13%
34
18%
29
14%
13
18%
23
21%
TOTAL DISAPPROVE
----------------
833
83%
267
88%
351
89%
619
89%
191
74%
23
50%
138
68%
448
85%
174
77%
211
86%
103
78%
259
86%
362
84%
165
85%
306
82%
41
95%
111
78%
157
86%
56
87%
153
82%
169
86%
61
82%
85
79%
STRONGLY APPROVE
31
3%
14
5%
4
1%
18
3%
8
3%
5
12%
12
6%
16
3%
12
5%
4
1%
18
14%
5
2%
23
5%
5
2%
3
1%
-
6
4%
5
2%
2
4%
6
3%
6
3%
3
4%
3
3%
SOMEWHAT APPROVE
136
14%
21
7%
39
10%
60
9%
59
23%
17
38%
54
26%
66
12%
41
18%
30
12%
11
8%
36
12%
47
11%
24
12%
65
17%
2
5%
26
18%
22
12%
6
9%
28
15%
23
12%
11
14%
20
18%
SOMEWHAT DISAPPROVE
337
34%
66
22%
153
39%
218
31%
111
43%
7
16%
78
39%
161
30%
84
37%
91
37%
17
13%
94
31%
112
26%
74
38%
151
40%
20
46%
56
39%
59
32%
19
29%
53
28%
71
36%
23
31%
37
34%
STRONGLY DISAPPROVE
496
50%
202
67%
198
50%
400
57%
80
31%
16
35%
59
29%
287
54%
90
40%
120
49%
86
65%
165
55%
251
58%
91
47%
155
41%
21
48%
55
39%
98
54%
37
58%
100
54%
99
50%
38
51%
48
45%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 9-4
QUESTION 7:
And, do you approve or disapprove of the job the Democrats in Congress are doing?
PAGE 92
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ -----
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
**D/S (APPROVE DISAPPROVE)
-665
-67%
-29
-31%
-41
-39%
-71
-35%
-594
-75%
-447
-68%
-16
-59%
-202
-64%
-286
-69%
-334
-65%
-620
-67%
-45
-62%
-493
-61%
-172
-93%
-111
-99%
-35
-82%
-26
-87%
TOTAL APPROVE
-------------
167
17%
33
35%
33
31%
66
33%
102
13%
105
16%
5
21%
57
18%
65
16%
88
17%
153
17%
14
19%
161
20%
7
4%
1
1%
4
9%
2
7%
167
100%
TOTAL DISAPPROVE
----------------
833
83%
62
65%
74
69%
136
67%
696
87%
552
84%
21
79%
260
82%
351
84%
422
83%
774
83%
59
81%
654
80%
178
96%
111
99%
39
91%
28
93%
STRONGLY APPROVE
31
3%
10
10%
7
6%
16
8%
15
2%
26
4%
3
10%
2
1%
27
7%
4
1%
31
3%
-
31
4%
-
-
-
SOMEWHAT APPROVE
136
14%
23
24%
26
25%
49
24%
87
11%
78
12%
3
10%
56
18%
38
9%
85
17%
122
13%
14
19%
130
16%
7
4%
1
1%
SOMEWHAT DISAPPROVE
337
34%
34
36%
38
35%
72
36%
264
33%
185
28%
14
52%
137
43%
90
22%
213
42%
303
33%
34
46%
295
36%
41
22%
STRONGLY DISAPPROVE
496
50%
28
29%
37
34%
64
32%
432
54%
366
56%
7
27%
122
39%
262
63%
209
41%
471
51%
25
34%
359
44%
137
74%
P U B L I C
O P I N I O N
S T R A T E G I E S
167
17%
833
83%
785
78%
191
19%
167 -833
100% -100%
-551
-70%
-117
-61%
-
117
15%
37
19%
-
833
100%
668
85%
154
81%
-
31
19%
-
30
4%
-
4
9%
2
7%
136
81%
-
87
11%
37
19%
24
21%
5
11%
13
43%
-
337
40%
245
31%
84
44%
88
78%
34
80%
15
50%
-
496
60%
423
54%
70
37%
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 9-5
QUESTION 7:
And, do you approve or disapprove of the job the Democrats in Congress are doing?
PAGE 93
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (APPROVE DISAPPROVE)
-665
-67%
-608
-67%
-37
-63%
-591
-72%
-23
-30%
-376
-73%
-153
-63%
-1
-1%
-658
-77%
-300
-73%
-169
-62%
-87
-79%
-43
-40%
-67
-67%
-166
-73%
-102
-56%
-105
-82%
-63
-67%
-154
-76%
-100
-69%
-96
-74%
-70
-58%
-332
-58%
-334
-77%
TOTAL APPROVE
-------------
167
17%
148
16%
11
18%
115
14%
27
35%
71
14%
45
19%
46
49%
101
12%
56
14%
53
19%
11
10%
31
30%
16
16%
30
13%
39
22%
12
9%
15
16%
25
12%
22
15%
17
13%
26
21%
118
21%
49
11%
TOTAL DISAPPROVE
----------------
833
83%
756
84%
48
82%
705
86%
50
65%
447
86%
198
81%
47
51%
759
88%
356
86%
222
81%
98
90%
74
70%
83
84%
196
87%
141
78%
117
91%
78
84%
178
88%
122
85%
113
87%
96
79%
450
79%
383
89%
STRONGLY APPROVE
31
3%
29
3%
2
3%
20
2%
9
11%
17
3%
9
4%
6
7%
20
2%
10
2%
9
3%
3
3%
4
4%
6
6%
4
2%
7
4%
7
5%
2
2%
5
2%
4
3%
3
3%
4
3%
28
5%
3
1%
SOMEWHAT APPROVE
136
14%
119
13%
9
15%
94
11%
19
24%
54
10%
36
15%
40
43%
81
9%
46
11%
44
16%
8
8%
27
26%
11
11%
26
12%
33
18%
5
4%
14
15%
20
10%
18
13%
14
10%
22
18%
90
16%
47
11%
SOMEWHAT DISAPPROVE
337
34%
292
32%
24
41%
256
31%
33
43%
173
33%
62
26%
39
42%
280
33%
146
35%
89
32%
27
25%
50
47%
25
25%
73
32%
63
35%
39
31%
37
40%
64
32%
55
38%
36
27%
38
31%
165
29%
172
40%
STRONGLY DISAPPROVE
496
50%
464
51%
24
41%
449
55%
17
22%
273
53%
136
56%
8
8%
479
56%
210
51%
133
48%
70
65%
24
23%
58
58%
122
54%
78
43%
78
60%
41
44%
114
56%
67
47%
78
59%
58
48%
285
50%
211
49%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 9-6
QUESTION 7:
And, do you approve or disapprove of the job the Democrats in Congress are doing?
PAGE 94
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- -----
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (APPROVE DISAPPROVE)
-665
-67%
-33
-44%
-150
-65%
-157
-59%
-83
-78%
-143
-77%
-26
-77%
-73
-74%
-162
-59%
-503
-69%
-284
-68%
-381
-65%
-79
-51%
-580
-70%
-412
-81%
-272
-72%
-264
-71%
-145
-60%
-28
-59%
-131
-80%
-549
-68%
-116
-60%
-50
-49%
TOTAL APPROVE
-------------
167
17%
21
28%
41
18%
55
21%
12
11%
22
12%
4
11%
13
13%
56
21%
111
15%
66
16%
102
17%
37
24%
126
15%
50
10%
52
14%
54
15%
48
20%
10
21%
17
10%
128
16%
39
20%
26
25%
TOTAL DISAPPROVE
----------------
833
83%
55
72%
191
82%
211
79%
95
89%
165
88%
30
89%
86
87%
218
79%
615
85%
350
84%
483
83%
116
76%
707
85%
462
90%
324
86%
319
85%
192
80%
38
79%
148
90%
678
84%
155
80%
75
75%
STRONGLY APPROVE
31
3%
10
13%
13
5%
4
1%
3
3%
1
1%
1
3%
-
19
7%
12
2%
14
3%
17
3%
13
9%
18
2%
8
1%
20
5%
6
2%
13
5%
1
2%
-
30
4%
1
-
-
SOMEWHAT APPROVE
136
14%
12
15%
29
12%
51
19%
9
9%
20
11%
3
9%
13
13%
37
13%
100
14%
52
12%
85
15%
24
16%
109
13%
42
8%
32
9%
48
13%
35
15%
9
19%
17
10%
98
12%
38
20%
26
25%
SOMEWHAT DISAPPROVE
337
34%
20
26%
74
32%
89
33%
39
37%
54
29%
21
61%
40
41%
103
38%
233
32%
154
37%
182
31%
58
38%
275
33%
152
30%
91
24%
140
38%
59
25%
20
41%
65
39%
254
31%
83
43%
44
43%
STRONGLY DISAPPROVE
496
50%
35
45%
118
51%
123
46%
55
52%
111
60%
9
27%
45
46%
114
42%
382
53%
196
47%
300
51%
58
38%
432
52%
310
61%
233
62%
179
48%
133
56%
18
38%
83
50%
424
53%
72
37%
32
31%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 9-7
QUESTION 7:
And, do you approve or disapprove of the job the Democrats in Congress are doing?
PAGE 95
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- -----
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
BASE=TOTAL SAMPLE
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (APPROVE DISAPPROVE)
-665
-67%
-306
-64%
-147
-69%
-148
-80%
-65
-52%
-360
-69%
-268
-59%
-285
-68%
-272
-69%
-146
-69%
-233
-69%
-146
-62%
-116
-66%
-128
-74%
-43
-53%
-84
-69%
-193
-73%
-228
-67%
-505
-70%
-161
-58%
-416
-63%
-249
-74%
-597
-72%
-68
-40%
TOTAL APPROVE
-------------
167
17%
86
18%
33
15%
19
10%
30
24%
82
16%
93
20%
66
16%
61
16%
33
16%
53
16%
44
19%
30
17%
22
13%
19
23%
19
16%
36
14%
55
16%
110
15%
57
21%
124
19%
44
13%
117
14%
50
30%
TOTAL DISAPPROVE
----------------
833
83%
392
82%
180
85%
166
90%
95
76%
441
84%
360
80%
351
84%
333
84%
180
84%
285
84%
190
81%
146
83%
150
87%
62
77%
103
84%
229
86%
283
84%
615
85%
218
79%
540
81%
292
87%
714
86%
118
70%
STRONGLY APPROVE
31
3%
16
3%
3
1%
1
-
12
9%
15
3%
15
3%
19
4%
8
2%
5
2%
9
3%
7
3%
6
3%
6
3%
4
5%
11
9%
18
7%
2
1%
31
4%
-
10
2%
21
6%
16
2%
15
9%
SOMEWHAT APPROVE
136
14%
70
15%
30
14%
18
10%
18
15%
66
13%
77
17%
48
11%
53
14%
29
13%
44
13%
37
16%
24
14%
16
9%
15
19%
8
7%
18
7%
53
16%
79
11%
57
21%
114
17%
23
7%
101
12%
35
21%
SOMEWHAT DISAPPROVE
337
34%
173
36%
73
34%
66
36%
26
21%
180
34%
169
37%
122
29%
121
31%
82
38%
125
37%
81
35%
49
28%
51
30%
30
37%
24
20%
74
28%
119
35%
217
30%
120
44%
251
38%
86
26%
277
33%
60
36%
STRONGLY DISAPPROVE
496
50%
219
46%
107
50%
101
54%
69
55%
262
50%
191
42%
229
55%
212
54%
98
46%
160
47%
109
47%
96
55%
98
57%
32
39%
79
64%
155
59%
164
49%
398
55%
98
36%
289
44%
206
61%
438
53%
58
35%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 9-8
QUESTION 7:
And, do you approve or disapprove of the job the Democrats in Congress are doing?
PAGE 96
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ -----
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (APPROVE DISAPPROVE)
-665
-67%
-497
-67%
-168
-65%
-330
-69%
-168
-79%
-93
-64%
-77
-66%
4
8%
-450
-66%
-174
-69%
-41
-68%
-644
-73%
-21
-18%
-290
-68%
-297
-66%
-587
-67%
-78
-63%
-150
-54%
-516
-71%
-244
-63%
-325
-59%
-340
-75%
-246
-73%
TOTAL APPROVE
-------------
167
17%
122
16%
45
18%
74
15%
22
10%
26
18%
20
17%
24
54%
118
17%
39
16%
10
16%
120
14%
48
41%
67
16%
77
17%
144
16%
23
18%
63
23%
105
14%
73
19%
111
20%
56
12%
46
14%
TOTAL DISAPPROVE
----------------
833
83%
619
84%
213
82%
404
85%
191
90%
120
82%
97
83%
21
46%
568
83%
213
84%
51
84%
763
86%
69
59%
357
84%
374
83%
731
84%
101
82%
212
77%
620
86%
317
81%
436
80%
396
88%
292
86%
STRONGLY APPROVE
31
3%
26
4%
5
2%
12
3%
2
1%
2
1%
4
3%
11
24%
31
5%
-
-
11
1%
20
17%
23
5%
7
2%
30
3%
1
1%
23
8%
8
1%
6
2%
30
6%
1
-
-
SOMEWHAT APPROVE
136
14%
96
13%
40
16%
62
13%
20
10%
25
17%
16
14%
14
30%
87
13%
39
16%
10
16%
108
12%
28
24%
44
10%
70
15%
114
13%
22
18%
40
14%
97
13%
67
17%
81
15%
55
12%
46
14%
SOMEWHAT DISAPPROVE
337
34%
247
33%
90
35%
161
34%
87
41%
49
33%
23
20%
17
37%
219
32%
91
36%
27
44%
292
33%
45
38%
86
20%
199
44%
285
33%
51
41%
80
29%
257
35%
127
33%
157
29%
179
40%
136
40%
STRONGLY DISAPPROVE
496
50%
372
50%
124
48%
243
51%
104
49%
71
49%
74
63%
4
9%
349
51%
122
48%
24
40%
472
53%
24
21%
271
64%
175
39%
446
51%
50
40%
133
48%
363
50%
190
49%
279
51%
217
48%
155
46%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 10-1
QUESTION 8:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Donald Trump
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
847
85%
485
92%
226
80%
711
88%
129
69%
152
82%
211
86%
330
86%
153
84%
82
89%
219
84%
203
82%
139
84%
204
86%
205
87%
641
84%
431
83%
415
86%
166
84%
145
81%
184
87%
191
85%
160
85%
999
100%
523
100%
283
100%
806
100%
187
100%
186
100%
247
100%
385
100%
181
99%
92
100%
260
100%
246
100%
165
100%
236
100%
236
100%
763
100%
520
100%
479
100%
196
99%
179
100%
211
100%
224
100%
189
100%
905
90%
498
95%
249
88%
747
93%
152
81%
164
88%
224
91%
352
91%
164
90%
84
92%
238
91%
217
88%
151
91%
216
91%
218
92%
687
90%
464
89%
441
92%
176
90%
160
89%
195
92%
203
91%
171
90%
UNFAVORABLE
58
6%
14
3%
22
8%
36
4%
22
12%
12
6%
13
5%
22
6%
12
6%
2
3%
18
7%
14
6%
12
7%
12
5%
12
5%
46
6%
33
6%
26
5%
10
5%
14
8%
11
5%
12
5%
11
6%
HEARD OF/NO OPINION
36
4%
11
2%
12
4%
23
3%
13
7%
10
5%
10
4%
11
3%
5
3%
5
6%
4
1%
16
6%
3
2%
8
4%
6
3%
30
4%
23
4%
13
3%
9
5%
5
3%
5
3%
9
4%
7
4%
1
-
1
-
-
1
-
-
-
-
-
1
1%
-
1
-
-
-
-
-
1
-
-
1
-
1
1%
-
-
-
-
15.5
36.6
11.2
20.8
6.8
13.7
17.8
16.0
14.1
36.2
12.9
15.6
13.1
17.9
17.9
14.9
14.2
17.2
17.5
11.0
17.9
17.0
15.8
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
-------------FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 97
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 10-2
QUESTION 8:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Donald Trump
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
847
85%
80
85%
164
84%
188
81%
100
83%
87
84%
165
84%
163
90%
60
87%
165
90%
259
80%
327
88%
95
79%
196
82%
235
84%
228
85%
187
88%
229
91%
256
93%
155
79%
156
81%
675
97%
114
52%
999
100%
93
100%
195
100%
232
100%
120
100%
103
99%
195
100%
181
100%
69
100%
184
100%
326
100%
369
100%
120
100%
241
100%
279
100%
268
100%
210
99%
250
100%
272
100%
196
100%
192
100%
697
100%
219
100%
905
90%
83
89%
176
91%
205
88%
106
88%
93
90%
178
91%
169
94%
65
94%
172
93%
284
87%
343
93%
106
88%
213
88%
251
90%
243
91%
198
93%
236
94%
262
96%
171
87%
170
89%
683
98%
158
72%
UNFAVORABLE
58
6%
4
4%
12
6%
17
7%
6
5%
6
6%
13
7%
6
3%
4
6%
6
3%
25
8%
16
4%
11
9%
16
7%
16
6%
15
6%
11
5%
7
3%
6
2%
16
8%
15
8%
8
1%
45
20%
HEARD OF/NO OPINION
36
4%
6
7%
6
3%
11
5%
7
6%
3
3%
4
2%
5
3%
-
6
3%
17
5%
10
3%
4
3%
12
5%
11
4%
10
4%
2
1%
7
3%
4
2%
8
4%
6
3%
7
1%
16
7%
1
-
-
-
-
-
1
1%
-
-
-
-
-
1
-
-
-
-
-
1
1%
-
1
-
-
-
1
-
-
15.5
22.6
14.5
12.2
16.6
14.6
13.5
28.2
14.6
27.6
11.4
21.0
9.9
13.1
15.3
16.2
18.6
32.5
41.2
10.4
11.4
87.7
3.6
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
-------------FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 98
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 10-3
QUESTION 8:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Donald Trump
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
847
85%
278
92%
334
85%
612
88%
201
78%
33
74%
173
85%
456
86%
173
77%
217
89%
127
96%
267
89%
394
91%
140
72%
312
84%
38
88%
115
80%
161
88%
51
79%
156
83%
174
88%
63
85%
90
83%
999
100%
302
100%
394
100%
696
100%
257
100%
45
100%
203
99%
528
100%
226
100%
244
100%
133
100%
300
100%
432
100%
193
100%
374
100%
43
100%
143
100%
183
100%
64
100%
187
100%
198
100%
74
100%
107
99%
905
90%
288
95%
356
90%
644
92%
222
86%
39
86%
185
91%
484
91%
195
86%
226
92%
129
97%
281
93%
409
94%
164
85%
332
89%
39
90%
126
88%
170
93%
54
84%
170
91%
183
92%
66
90%
98
91%
UNFAVORABLE
58
6%
10
3%
22
6%
32
5%
21
8%
5
12%
12
6%
28
5%
22
10%
8
3%
2
1%
13
4%
15
3%
24
12%
20
5%
1
2%
11
8%
10
5%
3
4%
14
7%
8
4%
4
5%
8
7%
HEARD OF/NO OPINION
36
4%
4
1%
16
4%
21
3%
14
6%
1
2%
6
3%
16
3%
10
4%
10
4%
2
2%
6
2%
8
2%
6
3%
22
6%
3
8%
6
4%
3
2%
8
12%
4
2%
7
4%
4
5%
1
1%
1
-
-
-
-
1
-
-
1
1%
1
-
-
-
-
1
-
1
-
-
-
-
-
-
-
-
-
-
1
1%
15.5
28.5
16.3
20.1
10.7
7.1
15.7
17.1
9.0
26.8
80.1
21.4
27.7
6.9
16.8
39.1
11.4
17.5
19.1
12.3
22.1
17.7
12.4
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
-------------FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 99
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 10-4
QUESTION 8:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Donald Trump
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
847
85%
76
80%
74
69%
149
74%
697
87%
627
96%
8
31%
211
67%
405
97%
462
91%
867
94%
-20
-28%
733
90%
114
61%
86
76%
20
48%
7
25%
138
82%
709
85%
715
91%
115
60%
999
100%
95
100%
106
99%
201
99%
798
100%
656
100%
27
100%
316
100%
416
100%
509
100%
926
100%
73
100%
814
100%
185
100%
112
100%
43
100%
30
100%
166
99%
833
100%
784
100%
191
100%
905
90%
83
88%
88
82%
172
85%
733
92%
638
97%
17
63%
250
79%
408
98%
476
93%
884
95%
20
28%
760
93%
145
78%
96
86%
31
72%
18
59%
148
89%
756
91%
739
94%
146
77%
UNFAVORABLE
58
6%
8
8%
15
14%
22
11%
36
5%
12
2%
8
32%
38
12%
3
1%
14
3%
17
2%
41
56%
27
3%
31
17%
10
9%
10
24%
10
34%
11
6%
48
6%
24
3%
31
16%
HEARD OF/NO OPINION
36
4%
4
4%
3
3%
7
4%
29
4%
6
1%
1
5%
28
9%
5
1%
20
4%
24
3%
12
16%
26
3%
10
5%
6
5%
1
3%
2
7%
7
4%
29
3%
21
3%
13
7%
1
-
-
1
1%
1
1%
-
-
-
1
-
-
1
-
1
-
-
1
-
-
-
-
-
1
1%
-
1
-
-
15.5
10.8
6.1
7.7
20.3
54.9
2.0
6.5 116.6
34.4
51.0
0.5
27.8
4.7
9.4
3.0
1.7
13.9
15.9
31.0
4.7
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
-------------FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 100
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 10-5
QUESTION 8:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 101
Donald Trump
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
1000
100%
847
85%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
905
-58
100% -100%
748
91%
30
39%
469
91%
176
72%
59
64%
748
87%
361
88%
232
84%
90
82%
81
77%
82
83%
213
94%
146
81%
114
88%
74
79%
178
88%
112
77%
122
94%
110
90%
536
94%
310
72%
999
100%
905
100%
58
100%
820
100%
77
99%
516
100%
243
100%
92
99%
860
100%
412
100%
275
100%
109
100%
104
99%
99
100%
226
100%
179
99%
129
100%
93
100%
203
100%
144
100%
131
100%
122
100%
568
100%
431
100%
905
90%
905
100%
-
776
95%
52
67%
486
94%
206
85%
73
78%
792
92%
382
93%
249
90%
97
89%
91
86%
87
87%
218
97%
159
88%
119
92%
80
87%
189
93%
125
87%
126
97%
116
95%
549
97%
356
82%
UNFAVORABLE
58
6%
-
58
100%
28
3%
21
28%
17
3%
30
12%
14
15%
44
5%
20
5%
16
6%
7
7%
10
9%
5
5%
6
3%
13
7%
5
4%
7
7%
11
6%
13
9%
4
3%
6
5%
13
2%
45
11%
HEARD OF/NO OPINION
36
4%
-
-
16
2%
3
4%
13
2%
6
3%
5
6%
24
3%
10
2%
10
4%
5
4%
4
4%
8
8%
2
1%
7
4%
6
4%
6
6%
3
1%
6
4%
1
1%
1
1%
6
1%
30
7%
1
-
-
-
-
1
1%
1
-
-
1
1%
-
-
-
-
1
1%
-
-
1
1%
-
-
-
-
-
-
-
1
-
15.5
-
-
27.9
2.4
28.1
6.8
5.3
18.1
18.8
15.1
13.1
9.5
19.1
38.1
12.2
24.0
11.9
16.8
9.5
34.3
20.8
43.0
7.8
FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 10-6
QUESTION 8:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 102
Donald Trump
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
847
85%
66
87%
227
98%
228
85%
89
83%
156
84%
26
76%
56
57%
194
71%
652
90%
330
79%
517
88%
96
62%
757
91%
469
92%
360
96%
288
77%
234
97%
11
23%
133
81%
747
93%
99
51%
59
59%
999
100%
76
100%
233
100%
265
100%
107
100%
186
100%
34
100%
99
100%
273
100%
726
100%
415
100%
583
100%
153
99%
833
100%
512
100%
375
100%
373
100%
240
100%
48
100%
165
100%
806
100%
193
99%
101
100%
905
90%
70
92%
228
98%
245
92%
95
89%
166
89%
28
82%
73
74%
227
83%
678
93%
363
87%
542
93%
120
78%
782
94%
484
94%
365
97%
321
86%
236
98%
29
59%
145
88%
767
95%
137
71%
74
73%
UNFAVORABLE
58
6%
4
5%
1
-
17
6%
7
6%
10
6%
2
6%
17
18%
33
12%
26
4%
33
8%
25
4%
24
15%
25
3%
15
3%
5
1%
33
9%
2
1%
18
36%
12
7%
20
3%
38
20%
14
14%
HEARD OF/NO OPINION
36
4%
2
3%
4
2%
4
1%
5
5%
10
5%
4
11%
8
8%
13
5%
22
3%
19
5%
17
3%
9
6%
26
3%
14
3%
4
1%
19
5%
2
1%
2
4%
9
5%
19
2%
17
9%
13
13%
1
-
-
-
1
-
-
-
-
-
1
-
-
-
1
-
1
1%
-
-
1
-
-
-
-
-
-
1
1%
-
15.5
17.9
239.9
14.4
14.4
16.1
12.7
4.2
7.0
26.4
10.9
21.6
5.0
30.8
33.0
69.2
9.7 127.4
1.6
12.5
38.0
3.6
5.2
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
-------------FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 10-7
QUESTION 8:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 103
Donald Trump
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
847
85%
442
92%
162
76%
145
78%
98
79%
452
86%
376
83%
371
89%
335
85%
159
75%
298
88%
181
78%
146
83%
156
91%
65
80%
115
94%
247
94%
294
87%
656
90%
191
69%
537
81%
310
92%
746
90%
100
59%
999
100%
478
100%
213
100%
184
99%
124
100%
522
100%
453
100%
416
100%
394
100%
213
100%
338
100%
234
100%
175
100%
170
99%
81
100%
123
100%
264
100%
337
100%
724
100%
275
100%
663
100%
336
100%
831
100%
167
99%
905
90%
455
95%
182
86%
159
86%
109
87%
478
91%
404
89%
388
93%
357
91%
183
86%
313
93%
202
86%
157
90%
160
93%
73
89%
119
97%
254
96%
310
92%
683
94%
222
81%
585
88%
320
95%
775
93%
130
77%
UNFAVORABLE
58
6%
13
3%
20
10%
14
8%
11
8%
26
5%
27
6%
17
4%
22
6%
24
11%
15
4%
21
9%
11
7%
3
2%
8
9%
4
3%
7
2%
17
5%
27
4%
31
11%
48
7%
11
3%
29
3%
30
18%
HEARD OF/NO OPINION
36
4%
10
2%
10
5%
10
6%
5
4%
18
4%
22
5%
11
3%
14
4%
6
3%
10
3%
11
5%
7
4%
8
4%
1
1%
-
4
1%
10
3%
14
2%
22
8%
31
5%
5
2%
28
3%
8
5%
1
-
-
-
1
1%
-
1
-
-
1
-
-
-
-
-
-
1
1%
-
-
-
1
-
1
-
-
1
-
-
-
1
1%
15.5
34.5
9.0
11.1
10.3
18.5
14.8
22.7
16.0
7.6
20.7
9.7
13.8
50.2
9.4
31.7
38.6
18.4
25.1
7.1
12.3
30.2
27.1
4.4
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
-------------FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 10-8
QUESTION 8:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 104
Donald Trump
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
847
85%
663
89%
183
71%
439
92%
160
75%
123
84%
102
87%
23
50%
615
90%
182
72%
50
82%
808
91%
39
33%
390
92%
376
83%
766
87%
81
65%
258
94%
589
81%
373
96%
522
95%
325
72%
275
81%
999
100%
740
100%
258
100%
478
100%
213
100%
145
99%
117
100%
45
100%
685
100%
253
100%
61
100%
883
100%
116
99%
424
100%
450
100%
874
100%
124
100%
274
100%
725
100%
389
100%
546
100%
452
100%
338
100%
905
90%
689
93%
216
83%
452
94%
181
85%
130
89%
109
93%
33
72%
643
94%
208
82%
54
89%
833
94%
72
62%
404
95%
402
89%
805
92%
99
80%
264
96%
640
88%
378
97%
530
97%
375
83%
296
88%
UNFAVORABLE
58
6%
26
4%
32
12%
13
3%
22
10%
8
5%
6
6%
10
21%
28
4%
26
10%
4
7%
25
3%
33
29%
14
3%
26
6%
40
5%
19
15%
7
2%
52
7%
5
1%
8
1%
50
11%
21
6%
HEARD OF/NO OPINION
36
4%
25
3%
11
4%
14
3%
10
5%
7
5%
2
2%
3
7%
15
2%
19
7%
3
4%
26
3%
10
9%
7
2%
23
5%
30
3%
6
5%
3
1%
33
5%
6
2%
8
2%
27
6%
20
6%
1
-
1
-
-
-
-
1
1%
-
-
1
-
-
-
-
1
1%
-
1
-
1
-
-
1
-
-
1
-
1
-
-
-
15.5
26.4
6.7
35.1
8.4
17.3
16.8
3.4
23.1
7.9
12.8
33.6
2.2
29.4
15.6
20.4
5.3
40.4
12.4
74.5
65.5
7.5
14.0
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
-------------FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 11-1
QUESTION 9:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Mike Pence
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (FAVORABLE UNFAVORABLE)
742
74%
420
80%
208
74%
628
78%
113
60%
122
66%
195
79%
298
78%
126
69%
74
81%
171
66%
194
79%
125
76%
177
75%
179
76%
563
74%
371
71%
371
77%
111
56%
124
69%
158
75%
181
81%
168
89%
TOTAL HEARD OF
--------------
990
99%
518
99%
280
99%
798
99%
186
99%
184
99%
245
99%
383
100%
178
98%
91
99%
256
98%
245
100%
164
99%
234
99%
233
99%
757
99%
517
99%
473
99%
190
97%
179
100%
210
100%
223
100%
187
99%
820
82%
450
86%
230
81%
680
84%
137
73%
141
76%
210
85%
325
84%
144
79%
79
86%
200
77%
207
84%
137
83%
197
83%
198
84%
622
81%
419
81%
400
83%
136
69%
143
80%
173
82%
195
87%
172
91%
UNFAVORABLE
78
8%
30
6%
21
7%
51
6%
24
13%
19
10%
15
6%
27
7%
18
10%
5
6%
28
11%
13
5%
12
7%
20
8%
19
8%
59
8%
48
9%
29
6%
25
13%
19
11%
15
7%
14
6%
4
2%
HEARD OF/NO OPINION
92
9%
38
7%
29
10%
67
8%
25
13%
24
13%
20
8%
32
8%
16
9%
6
7%
28
11%
25
10%
15
9%
18
8%
17
7%
75
10%
49
9%
43
9%
29
15%
17
10%
21
10%
14
6%
11
6%
10
1%
6
1%
3
1%
9
1%
1
1%
2
1%
2
1%
2
-
4
2%
1
1%
5
2%
1
-
1
1%
2
1%
3
1%
7
1%
3
1%
7
1%
7
3%
-
1
-
1
-
2
1%
10.5
14.9
10.9
13.3
5.7
7.4
14.2
12.2
8.2
15.3
7.1
16.3
11.3
10.1
10.6
10.5
8.7
13.6
5.4
7.6
11.2
14.0
39.8
FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 105
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 11-2
QUESTION 9:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Mike Pence
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (FAVORABLE UNFAVORABLE)
742
74%
42
45%
136
70%
193
83%
107
89%
70
67%
146
75%
156
86%
61
88%
136
74%
221
68%
290
78%
95
79%
159
66%
212
76%
198
74%
173
82%
191
76%
229
84%
151
77%
133
70%
559
80%
135
62%
TOTAL HEARD OF
--------------
990
99%
91
97%
195
100%
231
100%
119
99%
100
96%
194
100%
179
99%
68
99%
181
98%
321
98%
368
99%
120
100%
239
99%
278
100%
263
98%
211
100%
248
99%
270
99%
196
100%
189
98%
692
99%
217
99%
820
82%
58
62%
155
80%
206
89%
110
91%
78
75%
161
82%
161
89%
62
90%
147
80%
255
78%
313
84%
105
88%
187
77%
233
83%
215
80%
185
87%
210
84%
240
88%
165
84%
152
79%
600
86%
165
75%
UNFAVORABLE
78
8%
16
18%
19
10%
13
5%
3
2%
9
9%
15
8%
6
3%
2
2%
11
6%
33
10%
23
6%
11
9%
28
12%
21
7%
17
6%
12
6%
19
8%
11
4%
13
7%
18
9%
42
6%
30
14%
HEARD OF/NO OPINION
92
9%
16
17%
20
10%
13
5%
7
6%
12
12%
19
10%
12
7%
4
6%
22
12%
33
10%
33
9%
4
4%
24
10%
24
9%
30
11%
13
6%
19
8%
18
7%
18
9%
19
10%
50
7%
22
10%
10
1%
2
3%
-
1
-
1
1%
4
4%
1
-
2
1%
1
1%
3
2%
5
2%
2
1%
-
2
1%
1
-
6
2%
1
-
2
1%
4
1%
-
3
2%
7
1%
2
1%
10.5
3.5
8.1
16.2
41.7
8.8
10.7
29.1
36.7
12.9
7.6
13.8
10.0
6.7
11.3
12.7
14.9
11.2
21.3
12.3
8.4
14.5
5.6
FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 106
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 11-3
QUESTION 9:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Mike Pence
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (FAVORABLE UNFAVORABLE)
742
74%
260
86%
322
82%
582
84%
142
55%
18
39%
116
57%
440
83%
126
56%
176
72%
107
81%
245
82%
352
81%
127
66%
263
70%
35
81%
88
61%
144
79%
51
79%
132
70%
167
84%
55
75%
71
66%
TOTAL HEARD OF
--------------
990
99%
298
99%
393
100%
692
99%
254
98%
44
98%
200
98%
524
99%
223
98%
243
100%
131
99%
299
99%
430
99%
191
99%
369
99%
43
100%
141
99%
181
99%
64
100%
186
100%
197
99%
73
98%
105
97%
820
82%
274
91%
341
86%
615
88%
176
68%
29
63%
144
71%
466
88%
160
71%
195
80%
116
87%
261
87%
377
87%
151
78%
292
78%
36
84%
105
74%
155
85%
54
85%
151
81%
174
88%
61
82%
83
77%
UNFAVORABLE
78
8%
15
5%
18
5%
33
5%
34
13%
11
24%
27
13%
25
5%
34
15%
18
8%
9
7%
16
5%
25
6%
23
12%
29
8%
1
3%
18
12%
11
6%
4
6%
20
10%
7
4%
6
8%
12
11%
HEARD OF/NO OPINION
92
9%
9
3%
34
9%
43
6%
44
17%
5
10%
29
14%
33
6%
29
13%
30
12%
7
5%
21
7%
28
6%
16
8%
48
13%
6
13%
18
13%
14
8%
6
9%
15
8%
16
8%
6
8%
10
9%
10
1%
4
1%
1
-
5
1%
4
2%
1
2%
4
2%
5
1%
4
2%
1
-
1
1%
2
1%
3
1%
3
1%
4
1%
-
2
1%
2
1%
-
1
-
1
1%
1
2%
3
3%
10.5
18.8
18.6
18.7
5.2
2.7
5.2
18.4
4.7
10.5
12.8
16.4
15.1
6.4
9.9
27.8
5.9
14.0
14.9
7.8
24.6
10.8
7.0
FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 107
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 11-4
QUESTION 9:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Mike Pence
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (FAVORABLE UNFAVORABLE)
742
74%
51
54%
65
61%
116
57%
626
78%
542
83%
2
6%
199
63%
350
84%
373
73%
723
78%
19
26%
613
75%
129
70%
85
76%
31
72%
14
45%
87
52%
655
79%
615
78%
123
64%
TOTAL HEARD OF
--------------
990
99%
94
99%
105
98%
199
98%
791
99%
651
99%
24
92%
314
99%
412
99%
505
99%
917
99%
73
100%
805
99%
185
100%
112
100%
43
100%
30
100%
163
97%
827
99%
779
99%
188
98%
820
82%
68
71%
82
76%
149
74%
671
84%
577
88%
12
46%
231
73%
371
89%
409
80%
780
84%
40
55%
674
83%
146
79%
93
83%
34
80%
19
63%
115
68%
705
85%
667
85%
141
74%
UNFAVORABLE
78
8%
17
17%
17
15%
33
16%
45
6%
35
5%
11
40%
32
10%
21
5%
36
7%
57
6%
21
29%
61
7%
17
9%
8
7%
4
9%
6
18%
27
16%
50
6%
52
7%
18
9%
HEARD OF/NO OPINION
92
9%
9
10%
7
7%
16
8%
76
9%
40
6%
2
6%
51
16%
21
5%
59
12%
80
9%
12
16%
70
9%
22
12%
11
10%
5
11%
6
19%
21
13%
71
9%
59
8%
29
15%
10
1%
1
1%
2
2%
3
2%
7
1%
5
1%
2
8%
3
1%
4
1%
6
1%
10
1%
-
10
1%
-
-
-
-
4
3%
6
1%
6
1%
3
2%
10.5
4.1
4.9
4.5
15.0
16.5
1.1
7.1
18.0
11.4
13.8
1.9
11.1
8.4
11.6
9.2
3.4
4.2
14.0
12.8
7.9
FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 108
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 11-5
QUESTION 9:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 109
Mike Pence
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
**D/S (FAVORABLE UNFAVORABLE)
742
74%
724
80%
6
11%
TOTAL HEARD OF
--------------
990
99%
896
99%
58
100%
820
100%
820
82%
776
86%
28
48%
UNFAVORABLE
78
8%
52
6%
HEARD OF/NO OPINION
92
9%
FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
820
-78
100% -100%
430
83%
160
66%
35
37%
680
79%
324
79%
177
64%
83
76%
73
69%
86
86%
194
86%
125
69%
90
70%
70
76%
167
82%
100
69%
113
86%
97
79%
434
77%
308
71%
78
100%
517
100%
239
98%
90
97%
853
99%
411
100%
270
98%
109
100%
103
97%
98
99%
225
100%
178
99%
129
100%
93
100%
201
99%
144
100%
128
98%
120
98%
564
99%
426
99%
820
100%
-
460
89%
194
80%
58
62%
731
85%
352
86%
212
77%
88
81%
80
76%
88
89%
202
90%
145
80%
101
78%
76
82%
178
88%
116
80%
118
90%
104
85%
478
84%
342
79%
21
37%
-
78
100%
30
6%
35
14%
23
25%
51
6%
29
7%
35
13%
5
5%
7
7%
2
2%
8
3%
20
11%
11
8%
6
6%
11
5%
16
11%
5
4%
7
6%
44
8%
34
8%
68
7%
9
15%
-
-
26
5%
10
4%
9
10%
71
8%
30
7%
23
8%
16
15%
16
15%
8
8%
15
7%
13
7%
18
14%
11
12%
12
6%
12
8%
5
4%
9
7%
42
7%
50
12%
10
1%
9
1%
-
-
-
1
-
4
2%
3
3%
7
1%
1
-
5
2%
-
3
3%
1
1%
1
-
2
1%
-
-
2
1%
-
2
2%
2
2%
4
1%
6
1%
10.5
15.0
1.3
-
-
15.3
5.6
2.5
14.3
12.3
6.1
16.7
11.5
36.7
25.7
7.1
9.6
12.8
16.4
7.3
21.8
14.6
10.9
10.0
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 11-6
QUESTION 9:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 110
Mike Pence
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (FAVORABLE UNFAVORABLE)
742
74%
44
57%
183
79%
195
73%
77
72%
154
83%
21
61%
69
70%
189
69%
553
76%
302
73%
440
75%
93
60%
652
78%
426
83%
302
80%
268
72%
186
78%
29
61%
116
70%
631
78%
111
58%
60
60%
TOTAL HEARD OF
--------------
990
99%
76
100%
229
98%
263
99%
105
99%
185
99%
34
100%
98
99%
270
98%
720
99%
413
99%
577
99%
153
99%
825
99%
508
99%
375
100%
370
99%
239
100%
46
95%
163
99%
798
99%
192
99%
100
99%
820
82%
55
72%
194
83%
219
82%
86
81%
164
88%
26
77%
76
77%
217
79%
603
83%
340
82%
480
82%
115
75%
702
84%
452
88%
324
86%
300
80%
203
85%
35
72%
129
78%
680
84%
140
72%
73
72%
UNFAVORABLE
78
8%
12
15%
11
5%
24
9%
9
9%
10
5%
5
16%
7
7%
28
10%
50
7%
38
9%
40
7%
23
15%
50
6%
26
5%
22
6%
32
8%
17
7%
5
11%
13
8%
49
6%
29
15%
12
12%
HEARD OF/NO OPINION
92
9%
9
12%
24
10%
20
8%
10
9%
11
6%
2
7%
15
15%
25
9%
68
9%
34
8%
58
10%
14
9%
74
9%
30
6%
29
8%
38
10%
19
8%
6
12%
20
12%
69
9%
23
12%
15
14%
10
1%
-
4
2%
3
1%
1
1%
1
1%
-
1
1%
4
2%
6
1%
3
1%
7
1%
1
1%
8
1%
4
1%
1
-
3
1%
1
-
2
5%
2
1%
8
1%
2
1%
1
1%
10.5
4.7
17.2
9.3
9.4
16.9
4.8
10.7
7.8
12.1
8.9
12.1
5.1
14.1
17.4
14.6
9.5
12.1
6.5
9.7
13.8
4.9
5.8
FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 11-7
QUESTION 9:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 111
Mike Pence
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (FAVORABLE UNFAVORABLE)
742
74%
370
77%
160
75%
132
71%
81
65%
404
77%
332
73%
311
75%
305
77%
132
62%
269
80%
167
71%
131
75%
113
66%
63
77%
99
81%
207
78%
268
79%
573
79%
169
61%
475
72%
267
80%
657
79%
86
51%
TOTAL HEARD OF
--------------
990
99%
473
99%
213
100%
181
98%
123
99%
517
99%
447
99%
414
99%
391
99%
211
99%
335
99%
230
99%
174
99%
170
99%
80
99%
122
99%
260
98%
335
99%
717
99%
273
99%
657
99%
333
99%
824
99%
165
98%
820
82%
400
84%
174
82%
148
80%
98
79%
440
84%
370
82%
342
82%
331
84%
157
74%
289
86%
188
80%
144
82%
130
76%
69
84%
107
88%
226
86%
284
84%
618
85%
202
73%
533
80%
287
85%
707
85%
113
67%
UNFAVORABLE
78
8%
29
6%
14
7%
17
9%
18
14%
35
7%
38
8%
31
7%
27
7%
25
12%
21
6%
21
9%
13
8%
17
10%
6
7%
8
7%
20
8%
17
5%
45
6%
33
12%
58
9%
20
6%
50
6%
28
16%
HEARD OF/NO OPINION
92
9%
44
9%
25
12%
16
9%
7
6%
42
8%
39
9%
41
10%
32
8%
29
14%
25
7%
21
9%
16
9%
24
14%
6
7%
6
5%
14
5%
34
10%
54
7%
38
14%
66
10%
26
8%
68
8%
24
14%
10
1%
6
1%
-
3
2%
1
1%
5
1%
6
1%
4
1%
3
1%
2
1%
3
1%
3
1%
2
1%
1
1%
1
1%
1
1%
4
2%
3
1%
8
1%
2
1%
7
1%
3
1%
7
1%
3
2%
10.5
13.6
12.4
8.8
5.5
12.4
9.8
11.2
12.3
6.2
14.1
8.8
10.8
7.8
11.4
12.7
11.4
17.2
13.8
6.1
9.2
14.5
14.1
4.1
FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 11-8
QUESTION 9:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 112
Mike Pence
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (FAVORABLE UNFAVORABLE)
742
74%
561
76%
181
70%
379
79%
168
79%
105
72%
84
72%
6
13%
527
77%
171
68%
44
73%
704
80%
38
32%
334
79%
325
72%
659
75%
83
67%
199
72%
543
75%
289
74%
407
74%
335
74%
258
76%
TOTAL HEARD OF
--------------
990
99%
733
99%
257
99%
473
99%
212
99%
145
99%
116
99%
43
95%
680
99%
250
99%
60
98%
874
99%
116
99%
421
99%
444
98%
865
99%
124
100%
271
98%
719
99%
387
99%
541
99%
449
99%
336
99%
820
82%
615
83%
205
79%
403
84%
179
84%
120
82%
99
84%
20
45%
577
84%
198
78%
45
74%
751
85%
69
59%
364
86%
360
80%
723
83%
97
78%
226
82%
594
82%
319
82%
451
82%
369
82%
280
83%
UNFAVORABLE
78
8%
54
7%
24
9%
23
5%
10
5%
15
10%
15
12%
14
32%
50
7%
27
11%
1
2%
47
5%
31
27%
30
7%
34
8%
64
7%
14
11%
27
10%
51
7%
30
8%
44
8%
34
8%
22
7%
HEARD OF/NO OPINION
92
9%
64
9%
28
11%
48
10%
23
11%
11
7%
3
2%
8
18%
54
8%
25
10%
13
22%
76
9%
16
13%
28
7%
50
11%
78
9%
14
11%
17
6%
75
10%
38
10%
46
8%
46
10%
34
10%
10
1%
9
1%
1
1%
5
1%
1
1%
1
1%
1
1%
2
5%
6
1%
3
1%
1
2%
9
1%
1
1%
3
1%
7
2%
10
1%
-
4
2%
6
1%
3
1%
7
1%
3
1%
2
1%
10.5
11.4
8.6
17.3
17.1
7.9
6.7
1.4
11.6
7.3
44.2
16.1
2.2
12.2
10.6
11.3
6.9
8.3
11.7
10.6
10.3
10.9
12.7
FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 12-1
QUESTION 10:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Paul Ryan
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (FAVORABLE UNFAVORABLE)
274
27%
198
38%
74
26%
272
34%
-3
-1%
54
29%
69
28%
91
24%
60
33%
25
27%
49
19%
86
35%
35
21%
79
34%
72
31%
202
26%
119
23%
155
32%
50
26%
56
31%
52
25%
48
22%
68
36%
TOTAL HEARD OF
--------------
962
96%
503
96%
270
95%
773
96%
184
99%
183
98%
234
95%
370
96%
175
96%
88
95%
255
98%
237
96%
152
92%
230
98%
226
96%
736
96%
508
98%
453
94%
176
89%
174
97%
205
97%
220
98%
187
99%
FAVORABLE
517
52%
307
59%
142
50%
448
56%
64
34%
101
54%
127
52%
184
48%
104
57%
48
52%
127
49%
135
55%
75
45%
132
56%
127
54%
391
51%
270
52%
248
52%
94
48%
97
54%
104
49%
111
49%
111
59%
UNFAVORABLE
243
24%
109
21%
68
24%
176
22%
67
36%
47
25%
58
24%
93
24%
44
24%
23
25%
79
30%
49
20%
40
24%
52
22%
54
23%
189
25%
151
29%
92
19%
43
22%
42
23%
52
24%
62
28%
44
23%
HEARD OF/NO OPINION
201
20%
88
17%
61
21%
148
18%
53
28%
35
19%
48
20%
92
24%
26
14%
17
18%
49
19%
53
21%
37
22%
46
20%
45
19%
156
20%
88
17%
113
24%
39
20%
35
19%
49
23%
47
21%
32
17%
38
4%
21
4%
13
5%
34
4%
3
1%
3
2%
13
5%
15
4%
7
4%
4
5%
6
2%
9
4%
13
8%
6
2%
10
4%
28
4%
12
2%
27
6%
21
11%
5
3%
6
3%
4
2%
2
1%
2.1
2.8
2.1
2.5
1.0
2.1
2.2
2.0
2.4
2.1
1.6
2.8
1.9
2.5
2.3
2.1
1.8
2.7
2.2
2.3
2.0
1.8
2.6
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 113
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 12-2
QUESTION 10:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Paul Ryan
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (FAVORABLE UNFAVORABLE)
274
27%
20
21%
46
23%
53
23%
43
36%
30
29%
62
32%
63
35%
25
36%
34
19%
101
31%
105
28%
35
29%
51
21%
68
24%
84
31%
72
34%
91
36%
107
39%
32
16%
54
28%
224
32%
32
15%
TOTAL HEARD OF
--------------
962
96%
89
95%
188
97%
231
100%
119
99%
87
84%
190
97%
176
97%
68
99%
171
93%
313
96%
359
97%
118
98%
232
96%
276
99%
252
94%
201
95%
246
98%
257
94%
191
97%
182
95%
675
97%
212
97%
FAVORABLE
517
52%
46
50%
100
51%
124
53%
71
59%
47
46%
102
52%
99
55%
41
59%
81
44%
169
52%
199
54%
68
57%
119
50%
150
54%
131
49%
117
55%
152
61%
155
57%
92
47%
91
47%
387
55%
99
45%
UNFAVORABLE
243
24%
26
28%
54
28%
70
30%
28
23%
17
16%
40
20%
36
20%
16
23%
47
26%
68
21%
95
26%
33
28%
68
28%
83
30%
47
17%
46
22%
61
24%
48
18%
60
31%
37
19%
163
23%
66
30%
HEARD OF/NO OPINION
201
20%
16
17%
34
18%
38
16%
20
17%
23
22%
49
25%
41
23%
12
17%
42
23%
77
24%
65
18%
17
14%
45
19%
43
16%
74
28%
39
18%
34
14%
54
20%
40
20%
55
29%
125
18%
48
22%
38
4%
4
5%
7
3%
1
-
1
1%
16
16%
5
3%
5
3%
1
1%
13
7%
12
4%
11
3%
2
2%
9
4%
3
1%
16
6%
10
5%
4
2%
17
6%
5
3%
10
5%
24
3%
6
3%
2.1
1.7
1.8
1.8
2.5
2.8
2.6
2.7
2.6
1.7
2.5
2.1
2.0
1.8
1.8
2.8
2.6
2.5
3.2
1.5
2.5
2.4
1.5
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 114
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 12-3
QUESTION 10:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Paul Ryan
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (FAVORABLE UNFAVORABLE)
274
27%
114
38%
108
28%
222
32%
55
21%
-3
-6%
50
25%
170
32%
39
17%
65
27%
33
25%
98
33%
131
30%
51
27%
92
25%
10
23%
44
31%
55
30%
15
23%
47
25%
44
22%
38
52%
22
21%
TOTAL HEARD OF
--------------
962
96%
289
96%
385
98%
674
97%
247
96%
41
91%
190
93%
508
96%
219
97%
235
96%
132
99%
296
98%
427
99%
193
100%
341
91%
43
100%
140
98%
175
95%
60
93%
181
97%
189
95%
70
95%
105
97%
FAVORABLE
517
52%
176
58%
209
53%
385
55%
116
45%
17
37%
98
48%
291
55%
105
46%
122
50%
74
55%
170
57%
244
56%
111
58%
163
44%
22
52%
79
55%
98
53%
30
46%
93
50%
91
46%
50
68%
54
50%
UNFAVORABLE
243
24%
62
21%
100
25%
163
23%
61
24%
19
42%
48
24%
121
23%
66
29%
56
23%
40
30%
72
24%
112
26%
60
31%
71
19%
12
28%
35
25%
43
24%
15
23%
46
25%
48
24%
12
17%
32
30%
HEARD OF/NO OPINION
201
20%
51
17%
76
19%
126
18%
70
27%
5
12%
44
22%
96
18%
48
21%
57
23%
18
13%
54
18%
72
17%
22
11%
107
29%
9
20%
26
18%
33
18%
15
24%
42
22%
50
25%
7
10%
19
17%
38
4%
13
4%
10
2%
23
3%
11
4%
4
9%
13
7%
22
4%
7
3%
9
4%
1
1%
5
2%
6
1%
-
33
9%
-
3
2%
8
5%
4
7%
6
3%
9
5%
4
5%
3
3%
2.1
2.8
2.1
2.4
1.9
0.9
2.0
2.4
1.6
2.2
1.8
2.4
2.2
1.9
2.3
1.8
2.2
2.3
2.0
2.0
1.9
4.1
1.7
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 115
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 12-4
QUESTION 10:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Paul Ryan
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (FAVORABLE UNFAVORABLE)
274
27%
17
18%
10
9%
27
13%
248
31%
206
31%
1%
69
22%
139
33%
139
27%
278
30%
-4
-5%
299
37%
-25
-13%
2
2%
-20
-47%
-7
-24%
26
15%
249
30%
267
34%
10
5%
TOTAL HEARD OF
--------------
962
96%
94
99%
106
99%
200
99%
762
95%
642
98%
23
88%
296
93%
403
97%
488
95%
891
96%
71
97%
777
95%
185
100%
112
100%
43
100%
30
100%
152
91%
810
97%
752
96%
187
98%
FAVORABLE
517
52%
46
49%
51
48%
98
48%
420
53%
364
56%
9
35%
144
45%
233
56%
258
51%
491
53%
27
37%
452
55%
65
35%
48
43%
7
17%
10
33%
71
42%
447
54%
433
55%
75
39%
UNFAVORABLE
243
24%
30
31%
41
39%
71
35%
172
22%
159
24%
9
34%
75
24%
93
22%
119
23%
212
23%
31
42%
153
19%
90
49%
46
41%
27
64%
17
56%
45
27%
198
24%
166
21%
66
34%
HEARD OF/NO OPINION
201
20%
18
19%
13
13%
31
15%
170
21%
119
18%
5
19%
77
24%
77
19%
111
22%
188
20%
13
18%
172
21%
30
16%
18
16%
8
19%
3
11%
36
21%
166
20%
152
19%
45
24%
38
4%
1
1%
1
1%
2
1%
36
5%
14
2%
3
12%
21
7%
13
3%
23
5%
36
4%
2
3%
38
5%
-
-
-
-
16
9%
23
3%
33
4%
4
2%
2.1
1.6
1.2
1.4
2.4
2.3
1.0
1.9
2.5
2.2
2.3
0.9
3.0
0.7
1.1
0.3
0.6
1.6
2.3
2.6
1.1
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 116
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 12-5
QUESTION 10:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 117
Paul Ryan
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
**D/S (FAVORABLE UNFAVORABLE)
274
27%
280
31%
-13
-22%
266
32%
TOTAL HEARD OF
--------------
962
96%
869
96%
57
99%
FAVORABLE
517
52%
486
54%
UNFAVORABLE
243
24%
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
-4
-6%
517 -243
100% -100%
23
25%
242
28%
120
29%
72
26%
20
18%
32
30%
30
31%
68
30%
60
33%
10
8%
15
17%
65
32%
41
29%
30
23%
23
19%
161
28%
113
26%
796
97%
75
96%
517
100%
243
100%
89
96%
828
96%
401
97%
264
96%
109
100%
98
93%
90
90%
219
97%
169
94%
126
98%
91
98%
198
97%
141
98%
124
95%
116
95%
550
97%
412
95%
17
30%
460
56%
30
39%
517
100%
-
48
51%
453
53%
214
52%
146
53%
56
52%
53
51%
47
48%
115
51%
101
56%
54
42%
46
49%
116
57%
71
49%
66
50%
59
48%
302
53%
216
50%
206
23%
30
52%
194
24%
35
44%
-
243
100%
25
27%
211
25%
94
23%
74
27%
37
34%
21
20%
17
17%
47
21%
40
22%
44
34%
30
33%
51
25%
30
21%
36
27%
36
29%
140
25%
103
24%
201
20%
176
19%
10
17%
142
17%
10
13%
-
-
17
18%
164
19%
93
22%
44
16%
16
15%
23
22%
25
25%
57
25%
28
16%
28
22%
15
16%
31
15%
40
28%
23
17%
21
17%
108
19%
93
22%
38
4%
36
4%
1
1%
24
3%
3
4%
-
-
4
4%
32
4%
11
3%
10
4%
-
7
7%
9
10%
7
3%
11
6%
3
2%
2
2%
5
3%
3
2%
7
5%
6
5%
18
3%
21
5%
2.1
2.4
0.6
2.4
0.9
-
-
1.9
2.1
2.3
2.0
1.5
2.5
2.8
2.5
2.5
1.2
1.5
2.3
2.4
1.8
1.6
2.1
2.1
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 12-6
QUESTION 10:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 118
Paul Ryan
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (FAVORABLE UNFAVORABLE)
274
27%
16
21%
53
23%
78
29%
25
23%
69
37%
11
34%
23
24%
72
26%
202
28%
92
22%
183
31%
36
23%
240
29%
144
28%
97
26%
107
29%
59
25%
8
17%
48
29%
266
33%
8
4%
18
18%
TOTAL HEARD OF
--------------
962
96%
71
94%
223
96%
254
96%
106
99%
182
98%
34
100%
92
94%
264
96%
698
96%
405
97%
557
95%
148
96%
804
97%
487
95%
365
97%
364
97%
236
98%
44
92%
158
96%
773
96%
189
98%
96
95%
FAVORABLE
517
52%
34
45%
111
48%
140
52%
54
51%
113
61%
19
57%
46
47%
145
53%
372
51%
209
50%
308
53%
80
52%
434
52%
267
52%
195
52%
202
54%
128
53%
21
44%
85
52%
438
54%
79
41%
47
46%
UNFAVORABLE
243
24%
19
24%
58
25%
62
23%
29
27%
44
24%
8
24%
23
23%
73
27%
170
23%
118
28%
126
21%
45
29%
195
23%
123
24%
98
26%
94
25%
69
29%
13
27%
37
23%
172
21%
71
37%
29
29%
HEARD OF/NO OPINION
201
20%
19
24%
53
23%
53
20%
23
21%
24
13%
6
19%
23
23%
46
17%
155
21%
78
19%
123
21%
23
15%
175
21%
98
19%
72
19%
68
18%
39
16%
11
22%
36
22%
163
20%
39
20%
21
20%
38
4%
5
6%
10
4%
12
4%
1
1%
4
2%
-
6
6%
10
4%
28
4%
10
3%
28
5%
6
4%
29
3%
25
5%
11
3%
9
3%
4
2%
4
8%
6
4%
34
4%
5
2%
5
5%
2.1
1.8
1.9
2.3
1.8
2.5
2.4
2.0
2.0
2.2
1.8
2.5
1.8
2.2
2.2
2.0
2.1
1.9
1.6
2.3
2.5
1.1
1.6
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 12-7
QUESTION 10:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 119
Paul Ryan
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (FAVORABLE UNFAVORABLE)
274
27%
130
27%
60
28%
52
28%
32
26%
158
30%
131
29%
87
21%
132
34%
40
19%
113
33%
71
30%
59
34%
22
13%
10
12%
30
24%
48
18%
133
39%
212
29%
63
23%
184
28%
91
27%
262
32%
12
7%
TOTAL HEARD OF
--------------
962
96%
461
96%
206
97%
174
94%
121
97%
507
97%
429
95%
403
96%
378
96%
206
97%
328
97%
221
95%
169
97%
165
96%
79
97%
119
97%
254
96%
324
96%
698
96%
264
96%
637
96%
325
97%
803
97%
159
94%
FAVORABLE
517
52%
249
52%
109
51%
96
52%
64
51%
276
53%
237
52%
201
48%
219
56%
102
48%
185
55%
126
54%
100
57%
70
41%
37
45%
63
51%
128
48%
191
56%
381
53%
136
49%
340
51%
177
53%
446
54%
72
43%
UNFAVORABLE
243
24%
119
25%
49
23%
43
24%
32
26%
118
23%
106
23%
114
27%
87
22%
62
29%
72
21%
55
23%
41
23%
48
28%
27
33%
33
27%
79
30%
57
17%
170
23%
73
27%
157
24%
86
26%
184
22%
59
35%
HEARD OF/NO OPINION
201
20%
93
19%
48
22%
35
19%
26
21%
113
22%
86
19%
87
21%
73
18%
43
20%
71
21%
40
17%
28
16%
47
27%
15
19%
23
19%
47
18%
77
23%
146
20%
55
20%
140
21%
61
18%
173
21%
28
16%
38
4%
18
4%
7
3%
10
6%
3
3%
16
3%
24
5%
15
4%
15
4%
7
3%
10
3%
13
5%
6
3%
7
4%
3
3%
3
3%
10
4%
14
4%
27
4%
11
4%
27
4%
11
3%
29
3%
9
6%
2.1
2.1
2.2
2.2
2.0
2.3
2.2
1.8
2.5
1.6
2.6
2.3
2.5
1.4
1.4
1.9
1.6
3.3
2.2
1.9
2.2
2.0
2.4
1.2
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 12-8
QUESTION 10:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 120
Paul Ryan
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (FAVORABLE UNFAVORABLE)
274
27%
232
31%
42
16%
180
38%
79
37%
46
31%
-34
-29%
3
7%
220
32%
41
16%
13
21%
253
29%
21
18%
99
23%
126
28%
225
26%
50
40%
65
24%
209
29%
92
24%
128
23%
146
32%
117
35%
TOTAL HEARD OF
--------------
962
96%
712
96%
249
96%
449
94%
210
99%
143
98%
116
99%
43
96%
659
96%
249
99%
53
88%
848
96%
113
97%
408
96%
432
96%
840
96%
122
98%
268
97%
694
96%
367
94%
521
95%
441
98%
331
98%
FAVORABLE
517
52%
396
53%
122
47%
256
54%
129
60%
77
53%
36
31%
19
41%
375
55%
119
47%
24
39%
459
52%
58
50%
212
50%
227
50%
439
50%
79
63%
144
52%
374
52%
185
47%
265
48%
252
56%
191
56%
UNFAVORABLE
243
24%
164
22%
80
31%
77
16%
49
23%
32
22%
70
60%
15
34%
154
22%
78
31%
10
17%
206
23%
37
32%
113
27%
101
22%
214
24%
29
23%
79
29%
164
23%
92
24%
137
25%
106
23%
74
22%
HEARD OF/NO OPINION
201
20%
153
21%
48
19%
116
24%
32
15%
34
23%
10
8%
10
21%
130
19%
52
20%
19
32%
183
21%
18
16%
83
20%
104
23%
188
21%
14
11%
45
16%
156
22%
90
23%
118
22%
83
18%
67
20%
38
4%
29
4%
9
4%
29
6%
3
1%
3
2%
1
1%
2
4%
27
4%
3
1%
8
12%
35
4%
4
3%
16
4%
20
4%
35
4%
3
2%
8
3%
31
4%
23
6%
27
5%
11
2%
7
2%
2.1
2.4
1.5
3.3
2.6
2.4
0.5
1.2
2.4
1.5
2.3
2.2
1.6
1.9
2.3
2.0
2.7
1.8
2.3
2.0
1.9
2.4
2.6
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 13-1
QUESTION 11:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Mitch McConnell
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
18
2%
43
8%
-10
-4%
33
4%
-15
-8%
5
3%
-15
-6%
28
7%
1
-
2
2%
-14
-5%
9
4%
-9
-5%
30
13%
27
12%
-9
-1%
1
-
18
4%
-3
-2%
8
5%
-9
-4%
5
2%
17
9%
863
86%
450
86%
235
83%
685
85%
172
92%
167
90%
207
84%
335
87%
154
85%
77
83%
231
88%
207
84%
141
85%
208
88%
208
88%
655
86%
474
91%
389
81%
137
69%
152
85%
188
89%
202
90%
184
97%
FAVORABLE
278
28%
166
32%
66
23%
232
29%
44
23%
54
29%
54
22%
124
32%
47
26%
27
29%
65
25%
75
30%
37
22%
75
32%
74
31%
204
27%
163
31%
115
24%
34
17%
48
27%
51
24%
69
31%
76
40%
UNFAVORABLE
260
26%
123
23%
77
27%
199
25%
59
31%
49
27%
69
28%
96
25%
46
25%
25
27%
78
30%
66
27%
45
28%
45
19%
46
20%
213
28%
162
31%
98
20%
37
19%
39
22%
59
28%
64
29%
59
31%
HEARD OF/NO OPINION
325
32%
161
31%
93
33%
254
31%
70
37%
63
34%
85
34%
115
30%
62
34%
26
28%
87
33%
66
27%
59
35%
87
37%
88
37%
237
31%
149
29%
176
37%
65
33%
65
36%
78
37%
68
31%
49
26%
NEVER HEARD OF
137
14%
74
14%
48
17%
122
15%
15
8%
19
10%
40
16%
50
13%
28
15%
15
17%
30
12%
39
16%
24
15%
28
12%
28
12%
109
14%
46
9%
91
19%
60
31%
27
15%
23
11%
22
10%
5
3%
**RATIO (FAVORABLE /
UNFAVORABLE)
1.1
1.4
0.9
1.2
0.7
1.1
0.8
1.3
1.0
1.1
0.8
1.1
0.8
1.7
1.6
1.0
1.0
1.2
0.9
1.2
0.9
1.1
1.3
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 121
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 13-2
QUESTION 11:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Mitch McConnell
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
18
2%
-7
-7%
-5
-3%
12
5%
13
11%
4
3%
5
2%
10
5%
3
5%
-4
-2%
4
1%
4
1%
15
12%
3
1%
-3
-1%
-4
-1%
21
10%
24
10%
19
7%
-13
-7%
-
55
8%
-32
-14%
863
86%
75
80%
174
89%
225
97%
118
98%
62
60%
166
85%
161
89%
66
96%
156
85%
268
82%
328
89%
111
92%
212
88%
262
94%
212
79%
177
84%
227
91%
223
82%
181
92%
151
79%
614
88%
190
87%
FAVORABLE
278
28%
20
22%
51
26%
92
40%
51
42%
14
14%
47
24%
54
30%
25
36%
37
20%
79
24%
112
30%
50
42%
65
27%
98
35%
51
19%
64
30%
90
36%
76
28%
56
29%
36
19%
223
32%
46
21%
UNFAVORABLE
260
26%
27
29%
56
29%
79
34%
37
31%
11
10%
43
22%
44
24%
22
32%
41
22%
76
23%
108
29%
35
29%
61
25%
101
36%
55
21%
43
20%
67
27%
56
21%
69
35%
36
19%
168
24%
77
35%
HEARD OF/NO OPINION
325
32%
28
30%
67
34%
54
23%
30
25%
37
36%
76
39%
63
35%
19
27%
78
42%
113
35%
108
29%
26
22%
85
35%
63
23%
105
39%
71
33%
70
28%
91
33%
55
28%
79
41%
223
32%
67
30%
NEVER HEARD OF
137
14%
19
20%
21
11%
7
3%
2
2%
42
40%
29
15%
20
11%
3
4%
28
15%
58
18%
42
11%
9
8%
29
12%
17
6%
57
21%
35
16%
23
9%
51
18%
16
8%
40
21%
85
12%
29
13%
**RATIO (FAVORABLE /
UNFAVORABLE)
1.1
0.8
0.9
1.2
1.4
1.3
1.1
1.2
1.1
0.9
1.0
1.0
1.4
1.1
1.0
0.9
1.5
1.4
1.3
0.8
1.0
1.3
0.6
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 122
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 13-3
QUESTION 11:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Mitch McConnell
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
18
2%
35
11%
18
4%
52
8%
-29
-11%
-5
-11%
-21
-10%
47
9%
-31
-14%
3
1%
19
14%
23
8%
42
10%
-32
-16%
8
2%
3
6%
2
2%
-1
-
-14
-22%
16
8%
12
6%
4
5%
-3
-3%
863
86%
269
89%
339
86%
608
87%
217
84%
38
84%
165
81%
455
86%
192
85%
216
88%
122
92%
273
91%
395
91%
185
96%
283
76%
39
92%
127
89%
155
85%
52
81%
169
90%
166
84%
61
82%
93
87%
FAVORABLE
278
28%
110
36%
118
30%
228
33%
40
16%
10
21%
33
16%
170
32%
42
18%
67
27%
57
43%
105
35%
162
37%
51
26%
65
17%
14
33%
40
28%
47
26%
6
10%
63
34%
61
31%
21
29%
25
23%
UNFAVORABLE
260
26%
76
25%
100
25%
176
25%
69
27%
15
32%
54
26%
123
23%
73
32%
64
26%
38
29%
81
27%
120
28%
83
43%
57
15%
12
27%
38
26%
48
26%
20
32%
47
25%
49
25%
17
23%
28
26%
HEARD OF/NO OPINION
325
32%
83
28%
121
31%
204
29%
107
41%
14
30%
78
39%
162
31%
77
34%
85
35%
26
20%
87
29%
113
26%
51
26%
161
43%
13
31%
50
35%
59
32%
26
40%
58
31%
56
28%
22
30%
40
37%
NEVER HEARD OF
137
14%
33
11%
55
14%
88
13%
42
16%
7
16%
39
19%
75
14%
34
15%
28
12%
11
8%
28
9%
38
9%
9
4%
90
24%
4
8%
16
11%
28
15%
12
19%
18
10%
32
16%
13
18%
14
13%
**RATIO (FAVORABLE /
UNFAVORABLE)
1.1
1.5
1.2
1.3
0.6
0.7
0.6
1.4
0.6
1.1
1.5
1.3
1.3
0.6
1.1
1.2
1.1
1.0
0.3
1.3
1.2
1.2
0.9
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 123
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 13-4
QUESTION 11:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Mitch McConnell
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
18
2%
-9
-9%
1
1%
-8
-4%
26
3%
39
6%
-7
-25%
-14
-4%
52
13%
-9
-2%
44
5%
-25
-35%
74
9%
-55
-30%
-29
-26%
-13
-31%
-13
-42%
7
4%
11
1%
45
6%
-28
-15%
863
86%
84
89%
96
90%
180
89%
683
86%
586
89%
20
76%
256
81%
368
88%
430
84%
798
86%
64
88%
684
84%
179
97%
110
98%
40
94%
29
97%
132
79%
730
88%
677
86%
163
86%
FAVORABLE
278
28%
24
25%
34
32%
59
29%
219
28%
208
32%
4
16%
66
21%
148
35%
120
23%
268
29%
11
14%
241
30%
38
20%
25
22%
8
19%
5
15%
42
25%
236
28%
237
30%
31
16%
UNFAVORABLE
260
26%
33
35%
34
31%
66
33%
193
24%
169
26%
11
41%
80
25%
95
23%
129
25%
224
24%
36
49%
167
21%
93
50%
54
48%
22
50%
17
58%
35
21%
225
27%
192
25%
59
31%
HEARD OF/NO OPINION
325
32%
27
28%
28
26%
55
27%
270
34%
209
32%
5
20%
110
35%
125
30%
182
36%
307
33%
18
25%
276
34%
49
26%
31
28%
11
25%
7
24%
55
33%
269
32%
247
32%
74
39%
NEVER HEARD OF
137
14%
11
11%
11
10%
22
11%
115
14%
70
11%
6
24%
61
19%
48
12%
80
16%
129
14%
9
12%
131
16%
6
3%
3
2%
2
6%
1
3%
35
21%
102
12%
108
14%
27
14%
**RATIO (FAVORABLE /
UNFAVORABLE)
1.1
0.7
1.0
0.9
1.1
1.2
0.4
0.8
1.5
0.9
1.2
0.3
1.4
0.4
0.5
0.4
0.3
1.2
1.0
1.2
0.5
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 124
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 13-5
QUESTION 11:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 125
Mitch McConnell
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
18
2%
42
5%
-18
-31%
51
6%
-24
-30%
109
21%
-95
-39%
1
1%
11
1%
20
5%
-1
-
-17
-15%
8
7%
9
9%
24
11%
-11
-6%
-2
-2%
-7
-8%
9
4%
3
2%
-5
-4%
11
9%
28
5%
-10
-2%
863
86%
780
86%
54
92%
719
88%
67
86%
466
90%
227
93%
76
82%
747
87%
364
88%
237
86%
100
92%
82
78%
80
81%
195
86%
150
83%
118
91%
88
94%
179
88%
123
85%
117
90%
101
83%
502
88%
361
83%
FAVORABLE
278
28%
265
29%
12
21%
259
32%
12
16%
215
41%
40
16%
23
25%
241
28%
117
28%
82
30%
27
25%
27
26%
25
25%
71
32%
43
24%
40
31%
21
22%
62
31%
37
26%
36
27%
36
30%
175
31%
103
24%
UNFAVORABLE
260
26%
223
25%
30
51%
208
25%
36
46%
106
20%
135
55%
22
23%
230
27%
97
24%
83
30%
44
40%
20
19%
16
16%
47
21%
54
30%
42
33%
28
30%
53
26%
34
24%
41
31%
25
20%
147
26%
113
26%
HEARD OF/NO OPINION
325
32%
291
32%
12
20%
251
31%
19
24%
146
28%
53
22%
31
34%
277
32%
150
36%
72
26%
29
27%
35
33%
39
40%
77
34%
53
29%
36
28%
39
41%
63
31%
52
36%
41
31%
40
33%
180
32%
145
33%
NEVER HEARD OF
137
14%
125
14%
5
8%
101
12%
11
14%
51
10%
16
7%
17
18%
112
13%
48
12%
38
14%
9
8%
23
22%
19
19%
31
14%
30
17%
11
9%
5
6%
24
12%
21
15%
14
10%
21
17%
65
12%
72
17%
**RATIO (FAVORABLE /
UNFAVORABLE)
1.1
1.2
0.4
1.2
0.3
2.0
0.3
1.1
1.0
1.2
1.0
0.6
1.4
1.6
1.5
0.8
0.9
0.7
1.2
1.1
0.9
1.5
1.2
0.9
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 13-6
QUESTION 11:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 126
Mitch McConnell
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
18
2%
-5
-7%
-2
-1%
1
-
9
9%
20
11%
2
6%
-6
-6%
-12
-4%
30
4%
-12
-3%
30
5%
-5
-3%
25
3%
22
4%
20
5%
3
1%
20
8%
8
16%
-2
-1%
49
6%
-30
-16%
-13
-13%
863
86%
66
87%
192
83%
229
86%
99
93%
164
88%
29
85%
83
85%
235
86%
628
87%
356
86%
507
87%
134
87%
722
87%
439
86%
329
88%
327
88%
217
91%
40
83%
140
85%
692
86%
171
88%
84
84%
FAVORABLE
278
28%
21
27%
61
26%
72
27%
38
35%
57
31%
9
28%
21
22%
66
24%
212
29%
105
25%
174
30%
40
26%
236
28%
147
29%
121
32%
107
29%
83
35%
16
34%
43
26%
242
30%
36
19%
18
17%
UNFAVORABLE
260
26%
26
34%
63
27%
71
27%
28
26%
37
20%
7
22%
27
28%
78
28%
182
25%
116
28%
143
25%
45
29%
211
25%
125
24%
101
27%
104
28%
64
26%
9
18%
44
27%
193
24%
66
34%
30
30%
HEARD OF/NO OPINION
325
32%
20
26%
69
30%
86
32%
34
31%
70
37%
12
36%
35
35%
91
33%
234
32%
135
32%
190
33%
49
32%
275
33%
166
32%
108
29%
116
31%
71
29%
15
31%
53
32%
257
32%
68
35%
36
36%
NEVER HEARD OF
137
14%
10
13%
40
17%
37
14%
7
7%
22
12%
5
15%
15
15%
39
14%
98
13%
60
14%
77
13%
20
13%
112
13%
73
14%
47
12%
46
12%
23
9%
8
17%
25
15%
114
14%
23
12%
17
16%
**RATIO (FAVORABLE /
UNFAVORABLE)
1.1
0.8
1.0
1.0
1.3
1.5
1.3
0.8
0.8
1.2
0.9
1.2
0.9
1.1
1.2
1.2
1.0
1.3
1.9
1.0
1.3
0.5
0.6
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 13-7
QUESTION 11:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 127
Mitch McConnell
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
18
2%
13
3%
7
3%
-16
-9%
14
11%
28
5%
16
4%
-8
-2%
31
8%
-30
-14%
26
8%
10
4%
-2
-1%
-7
-4%
-8
-10%
6
5%
3
1%
31
9%
41
6%
-22
-8%
7
1%
12
4%
26
3%
-7
-4%
863
86%
405
85%
184
87%
161
87%
112
90%
448
86%
386
85%
370
89%
336
85%
186
87%
288
85%
197
84%
148
84%
154
90%
75
92%
108
88%
236
89%
294
87%
638
88%
225
82%
552
83%
310
92%
719
87%
143
85%
FAVORABLE
278
28%
134
28%
56
27%
45
24%
43
34%
150
29%
132
29%
117
28%
115
29%
43
20%
99
29%
72
31%
41
23%
46
27%
20
24%
41
34%
79
30%
105
31%
225
31%
53
19%
162
24%
116
34%
239
29%
39
23%
UNFAVORABLE
260
26%
121
25%
49
23%
61
33%
29
23%
122
23%
115
25%
126
30%
84
21%
73
34%
74
22%
62
26%
43
25%
53
31%
28
35%
35
29%
76
29%
73
22%
184
25%
75
27%
156
23%
104
31%
214
26%
46
27%
HEARD OF/NO OPINION
325
32%
150
31%
79
37%
56
30%
40
32%
176
34%
139
31%
127
31%
137
35%
71
33%
116
34%
63
27%
63
36%
55
32%
27
34%
32
26%
81
31%
116
34%
229
32%
96
35%
235
35%
90
27%
267
32%
58
35%
NEVER HEARD OF
137
14%
73
15%
29
13%
23
13%
12
10%
75
14%
67
15%
47
11%
58
15%
27
13%
50
15%
36
16%
28
16%
18
10%
6
8%
14
12%
29
11%
44
13%
87
12%
50
18%
112
17%
26
8%
112
13%
25
15%
**RATIO (FAVORABLE /
UNFAVORABLE)
1.1
1.1
1.2
0.7
1.5
1.2
1.1
0.9
1.4
0.6
1.4
1.2
1.0
0.9
0.7
1.2
1.0
1.4
1.2
0.7
1.0
1.1
1.1
0.8
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 13-8
QUESTION 11:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Mitch McConnell
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
18
2%
13
2%
5
2%
28
6%
19
9%
-7
-5%
-11
-9%
-10
-22%
56
8%
-39
-15%
1
2%
28
3%
-10
-8%
6
1%
16
4%
23
3%
-4
-3%
9
3%
9
1%
18
5%
37
7%
-19
-4%
-6
-2%
863
86%
639
86%
224
87%
390
82%
199
93%
123
84%
111
95%
40
88%
591
86%
225
89%
47
77%
765
87%
98
84%
365
86%
381
84%
746
85%
117
94%
237
86%
626
86%
328
84%
469
86%
394
87%
291
86%
FAVORABLE
278
28%
202
27%
76
29%
124
26%
76
36%
32
22%
38
32%
9
20%
224
33%
45
18%
10
16%
250
28%
28
24%
126
30%
120
27%
246
28%
32
26%
85
31%
193
27%
112
29%
170
31%
108
24%
80
24%
UNFAVORABLE
260
26%
190
26%
70
27%
96
20%
57
27%
39
27%
49
42%
19
42%
167
24%
84
33%
9
14%
222
25%
38
32%
120
28%
104
23%
224
26%
36
29%
76
28%
184
25%
94
24%
133
24%
127
28%
86
25%
HEARD OF/NO OPINION
325
32%
247
33%
78
30%
171
36%
66
31%
52
35%
24
21%
12
27%
200
29%
96
38%
28
47%
292
33%
32
28%
119
28%
156
35%
276
31%
49
39%
76
28%
248
34%
122
31%
165
30%
159
35%
126
37%
NEVER HEARD OF
137
14%
103
14%
35
13%
88
18%
14
7%
24
16%
6
5%
5
12%
95
14%
28
11%
14
23%
118
13%
19
16%
60
14%
70
16%
130
15%
7
6%
38
14%
99
14%
62
16%
79
14%
59
13%
47
14%
**RATIO (FAVORABLE /
UNFAVORABLE)
1.1
1.1
1.1
1.3
1.3
0.8
0.8
0.5
1.3
0.5
1.1
1.1
0.7
1.1
1.2
1.1
0.9
1.1
1.1
1.2
1.3
0.9
0.9
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 128
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 14-1
QUESTION 12:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Hillary Clinton
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (FAVORABLE UNFAVORABLE)
-890
-89%
-471
-90%
-250
-89%
-722
-89%
-164
-88%
-171
-92%
-229
-93%
-334
-87%
-157
-86%
-82
-90%
-225
-86%
-223
-91%
-146
-88%
-214
-91%
-216
-92%
-674
-88%
-459
-88%
-432
-90%
-159
-81%
-158
-88%
-188
-89%
-203
-91%
-182
-97%
990
99%
516
99%
281
99%
797
99%
187
100%
184
99%
245
99%
381
99%
180
99%
92
100%
258
99%
245
100%
162
98%
233
99%
233
99%
757
99%
516
99%
475
99%
196
100%
176
98%
208
99%
223
100%
187
99%
33
3%
12
2%
12
4%
24
3%
9
5%
3
2%
5
2%
16
4%
9
5%
4
4%
11
4%
9
4%
5
3%
4
2%
4
2%
29
4%
19
4%
14
3%
15
7%
8
4%
5
2%
6
2%
1
-
923
92%
483
92%
263
93%
746
92%
173
92%
174
93%
234
95%
350
91%
166
91%
86
93%
235
90%
233
95%
151
91%
219
93%
221
93%
703
92%
478
92%
446
93%
174
88%
166
93%
192
91%
208
93%
183
97%
34
3%
21
4%
6
2%
27
3%
5
3%
8
4%
5
2%
16
4%
5
3%
2
3%
12
4%
3
1%
7
4%
10
4%
8
3%
26
3%
19
4%
15
3%
8
4%
3
1%
11
5%
9
4%
3
2%
10
1%
8
1%
2
1%
10
1%
-
2
1%
2
1%
4
1%
2
1%
-
3
1%
1
-
3
2%
3
1%
3
1%
7
1%
4
1%
5
1%
1
-
3
2%
3
1%
1
-
2
1%
-
-
-
-
0.1
-
-
-
0.1
-
-
-
-
-
-
-
-
-
0.1
-
-
-
-
TOTAL HEARD OF
-------------FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 129
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 14-2
QUESTION 12:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Hillary Clinton
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- -----
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
BASE=TOTAL SAMPLE
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (FAVORABLE UNFAVORABLE)
-890
-89%
-70
-75%
-168
-86%
-221
-95%
-116
-97%
-89
-85%
-178
-91%
-165
-91%
-66
-96%
-161
-88%
-291
-89%
-328
-89%
-110
-92%
-208
-86%
-251
-90%
-244
-91%
-188
-89%
-222
-89%
-250
-91%
-180
-92%
-170
-89%
-621
-89%
-197
-90%
990
99%
92
99%
193
99%
231
100%
120
100%
104
100%
191
98%
179
99%
68
98%
181
99%
324
99%
367
99%
118
98%
239
99%
277
99%
266
99%
209
99%
247
99%
269
98%
195
100%
191
100%
690
99%
218
99%
33
3%
9
9%
7
4%
3
1%
1
1%
6
6%
5
2%
3
2%
-
5
3%
11
3%
15
4%
2
2%
9
4%
9
3%
7
2%
8
4%
6
2%
6
2%
7
3%
7
4%
24
3%
5
2%
923
92%
79
84%
176
90%
223
96%
117
98%
95
91%
183
93%
168
93%
66
96%
167
91%
301
93%
343
93%
112
93%
218
90%
260
93%
251
93%
195
92%
228
91%
255
93%
187
95%
177
92%
644
92%
203
93%
34
3%
5
5%
10
5%
5
2%
2
2%
3
3%
4
2%
8
4%
1
2%
9
5%
12
4%
9
3%
4
3%
12
5%
8
3%
9
3%
6
3%
13
5%
8
3%
2
1%
7
4%
22
3%
9
4%
10
1%
1
1%
2
1%
1
-
-
-
4
2%
2
1%
2
2%
3
1%
2
1%
3
1%
2
2%
2
1%
2
1%
2
1%
3
1%
3
1%
5
2%
1
-
1
-
8
1%
1
1%
-
0.1
-
-
-
0.1
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
TOTAL HEARD OF
-------------FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 130
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 14-3
QUESTION 12:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Hillary Clinton
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
**D/S (FAVORABLE UNFAVORABLE)
-890
-89%
-281
-93%
-365
-93%
-646
-93%
-219
-85%
-26
-57%
-162
-80%
-474
-90%
-187
-83%
-229
-94%
-110
-83%
-270
-90%
-380
-88%
-172
-89%
990
99%
299
99%
391
99%
690
99%
257
99%
44
97%
201
99%
525
99%
222
98%
243
100%
130
98%
300
100%
429
99%
189
98%
372
100%
33
3%
4
1%
8
2%
12
2%
14
6%
7
16%
15
8%
17
3%
14
6%
2
1%
7
5%
9
3%
16
4%
6
3%
923
92%
285
94%
373
95%
658
94%
233
90%
33
72%
177
87%
491
93%
201
89%
232
95%
117
88%
279
93%
396
91%
34
3%
10
3%
11
3%
21
3%
9
4%
4
9%
8
4%
16
3%
8
4%
9
4%
7
5%
11
4%
10
1%
4
1%
3
1%
7
1%
2
1%
1
3%
3
1%
4
1%
4
2%
1
-
3
2%
-
-
-
-
0.1
0.2
0.1
-
0.1
-
0.1
TOTAL HEARD OF
-------------FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
-339
-43
-91% -100%
-128
-89%
-166
-91%
-63
-98%
-161
-86%
-173
-87%
-72
-97%
-85
-79%
43
100%
141
99%
181
99%
64
100%
183
98%
198
100%
74
100%
106
98%
11
3%
-
3
2%
5
3%
-
7
4%
9
4%
1
1%
8
8%
178
92%
350
94%
43
100%
131
91%
172
94%
63
98%
168
90%
182
92%
72
98%
93
86%
18
4%
5
2%
12
3%
-
8
5%
4
2%
1
2%
8
5%
8
4%
1
1%
4
4%
1
-
4
1%
4
2%
2
-
-
2
1%
2
1%
-
4
2%
-
-
2
2%
-
-
-
-
-
-
-
-
-
-
-
0.1
S T R A T E G I E S
374
37%
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
PAGE 131
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 14-4
QUESTION 12:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Hillary Clinton
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ -----
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (FAVORABLE UNFAVORABLE)
-890
-89%
-63
-66%
-82
-77%
-145
-72%
-745
-93%
-584
-89%
-20
-75%
-286
-90%
-372
-89%
-455
-89%
-827
-89%
-63
-86%
-716
-88%
-174
-94%
-108
-96%
-41
-97%
-26
-85%
-102
-61%
-788
-95%
-709
-90%
-167
-88%
990
99%
93
98%
105
98%
198
98%
792
99%
648
99%
25
95%
317
100%
412
99%
507
99%
919
99%
72
98%
805
99%
185
100%
112
100%
43
100%
30
100%
163
98%
827
99%
775
99%
191
100%
33
3%
12
12%
10
9%
22
11%
11
1%
21
3%
1
4%
11
3%
11
3%
20
4%
31
3%
2
3%
29
4%
4
2%
2
2%
-
2
6%
24
15%
9
1%
19
2%
10
5%
923
92%
75
78%
92
86%
167
82%
757
95%
606
92%
21
78%
297
94%
383
92%
475
93%
858
93%
65
89%
745
91%
178
96%
109
98%
41
97%
27
90%
127
76%
797
96%
729
93%
178
93%
34
3%
7
7%
3
3%
10
5%
24
3%
21
3%
4
13%
10
3%
18
4%
12
2%
29
3%
5
6%
31
4%
3
2%
1
1%
1
3%
1
4%
13
8%
21
3%
27
3%
3
2%
10
1%
2
2%
2
2%
4
2%
6
1%
8
1%
1
5%
-
4
1%
4
1%
8
1%
1
2%
10
1%
-
-
-
-
4
2%
6
1%
10
1%
-
-
0.2
0.1
0.1
-
-
-
-
-
-
-
-
-
-
-
-
0.1
0.2
-
-
0.1
TOTAL HEARD OF
-------------FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 132
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 14-5
QUESTION 12:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 133
Hillary Clinton
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (FAVORABLE UNFAVORABLE)
-890
-89%
-813
-90%
-47
-80%
-757
-92%
-49
-62%
-471
-91%
-210
-86%
-44
-48%
-824
-96%
-365
-89%
-244
-89%
-100
-91%
-93
-88%
-89
-90%
-212
-94%
-158
-88%
-112
-87%
-83
-89%
-185
-91%
-138
-96%
-120
-92%
-110
-90%
-482
-85%
-408
-94%
990
99%
898
99%
55
95%
814
99%
74
95%
513
99%
242
99%
93
100%
856
100%
408
99%
273
99%
108
99%
105
100%
96
97%
224
99%
179
99%
126
98%
93
100%
201
99%
143
99%
131
100%
120
98%
560
99%
430
100%
33
3%
29
3%
4
7%
20
2%
11
14%
16
3%
12
5%
21
23%
11
1%
15
4%
12
4%
2
2%
3
2%
2
2%
2
1%
9
5%
6
4%
3
3%
6
3%
2
2%
4
3%
2
2%
27
5%
6
1%
923
92%
842
93%
51
87%
777
95%
60
77%
486
94%
222
91%
65
70%
835
97%
380
92%
255
93%
102
93%
96
91%
91
92%
213
94%
167
93%
118
91%
86
92%
191
94%
140
97%
124
95%
112
92%
509
90%
414
96%
34
3%
27
3%
1
1%
17
2%
3
4%
11
2%
8
3%
6
7%
10
1%
13
3%
6
2%
4
4%
7
7%
3
3%
9
4%
3
2%
3
2%
5
5%
5
3%
1
-
3
2%
6
5%
24
4%
10
2%
10
1%
7
1%
3
5%
6
1%
4
5%
5
1%
1
1%
-
4
-
4
1%
2
1%
1
1%
-
3
3%
2
1%
1
1%
3
2%
-
2
1%
1
1%
-
2
2%
8
1%
2
-
-
-
0.1
-
0.2
-
0.1
0.3
-
-
-
-
-
-
-
0.1
-
-
-
-
-
-
0.1
-
TOTAL HEARD OF
-------------FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 14-6
QUESTION 12:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 134
Hillary Clinton
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- -----
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (FAVORABLE UNFAVORABLE)
-890
-89%
-53
-70%
-214
-92%
-241
-90%
-88
-82%
-178
-95%
-29
-87%
-88
-89%
-233
-85%
-658
-91%
-370
-89%
-520
-89%
-121
-79%
-757
-91%
-481
-94%
-332
-88%
-334
-89%
-204
-85%
-36
-74%
-155
-94%
-730
-91%
-161
-83%
-73
-72%
990
99%
70
92%
233
100%
264
99%
106
99%
186
100%
33
97%
99
100%
271
99%
720
99%
413
99%
577
99%
153
99%
825
99%
510
99%
372
99%
370
99%
236
98%
48
100%
164
100%
798
99%
193
99%
100
99%
33
3%
5
6%
7
3%
9
3%
5
5%
2
1%
1
4%
4
4%
14
5%
19
3%
14
3%
19
3%
11
7%
22
3%
9
2%
12
3%
14
4%
11
5%
5
10%
4
2%
22
3%
11
6%
10
10%
923
92%
58
76%
221
95%
250
94%
93
87%
180
97%
31
90%
92
94%
247
90%
677
93%
384
93%
539
92%
132
86%
779
93%
490
96%
344
91%
347
93%
215
90%
41
84%
158
96%
751
93%
172
89%
83
83%
34
3%
8
10%
5
2%
5
2%
8
8%
4
2%
1
3%
2
2%
10
4%
24
3%
14
3%
20
3%
9
6%
24
3%
11
2%
16
4%
10
3%
10
4%
3
6%
2
1%
25
3%
9
5%
6
6%
10
1%
6
8%
-
2
1%
1
1%
-
1
3%
-
3
1%
6
1%
2
1%
7
1%
1
1%
8
1%
3
1%
4
1%
3
1%
4
2%
-
1
-
9
1%
1
1%
1
1%
-
0.1
-
-
0.1
-
-
-
0.1
-
-
-
0.1
-
-
-
-
0.1
0.1
-
-
0.1
0.1
TOTAL HEARD OF
-------------FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 14-7
QUESTION 12:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 135
Hillary Clinton
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- -----
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
BASE=TOTAL SAMPLE
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (FAVORABLE UNFAVORABLE)
-890
-89%
-436
-91%
-194
-91%
-168
-91%
-93
-75%
-470
-90%
-401
-88%
-367
-88%
-357
-91%
-186
-87%
-302
-89%
-217
-93%
-164
-94%
-143
-83%
-65
-80%
-110
-90%
-229
-87%
-316
-94%
-655
-90%
-235
-86%
-590
-89%
-301
-89%
-764
-92%
-126
-75%
990
99%
473
99%
211
99%
184
99%
122
98%
518
99%
449
99%
415
99%
388
99%
211
99%
335
99%
232
99%
174
99%
170
99%
80
99%
121
99%
260
98%
335
99%
716
99%
274
100%
657
99%
333
99%
824
99%
166
99%
33
3%
11
2%
5
2%
5
3%
12
9%
16
3%
17
4%
16
4%
9
2%
8
4%
11
3%
6
3%
3
2%
8
5%
5
7%
5
4%
8
3%
5
1%
18
2%
15
6%
22
3%
11
3%
19
2%
14
8%
923
92%
447
93%
199
93%
173
94%
105
84%
485
93%
418
92%
383
92%
366
93%
194
91%
313
92%
223
95%
167
95%
150
88%
71
87%
114
93%
237
90%
321
95%
673
93%
251
91%
612
92%
311
93%
783
94%
140
83%
34
3%
15
3%
7
4%
5
3%
6
5%
17
3%
14
3%
16
4%
13
3%
8
4%
12
3%
3
1%
4
2%
12
7%
4
5%
2
2%
15
6%
9
3%
26
4%
8
3%
23
3%
11
3%
22
3%
12
7%
10
1%
5
1%
2
1%
1
1%
2
2%
5
1%
4
1%
3
1%
5
1%
2
1%
3
1%
2
1%
2
1%
2
1%
1
1%
1
1%
4
2%
3
1%
9
1%
1
-
7
1%
3
1%
7
1%
2
1%
-
-
-
-
0.1
-
-
-
-
-
-
-
-
0.1
0.1
-
-
-
-
0.1
-
-
-
0.1
TOTAL HEARD OF
-------------FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 14-8
QUESTION 12:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 136
Hillary Clinton
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ -----
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (FAVORABLE UNFAVORABLE)
-890
-89%
-663
-89%
-228
-88%
-434
-91%
-201
-94%
-126
-86%
-102
-87%
-28
-61%
-605
-88%
-230
-91%
-56
-91%
-818
-93%
-72
-62%
-388
-91%
-398
-88%
-785
-90%
-105
-84%
-234
-85%
-657
-91%
-342
-88%
-463
-85%
-427
-94%
-322
-95%
990
99%
736
99%
254
98%
471
99%
212
100%
146
100%
117
100%
43
96%
678
99%
252
100%
61
100%
878
99%
113
96%
420
99%
446
99%
866
99%
124
100%
271
99%
719
99%
387
99%
541
99%
450
99%
335
99%
33
3%
26
3%
8
3%
11
2%
3
1%
8
5%
5
5%
6
12%
24
3%
7
3%
2
3%
17
2%
16
14%
9
2%
19
4%
28
3%
5
4%
10
4%
23
3%
15
4%
26
5%
7
2%
3
1%
923
92%
688
93%
235
91%
445
93%
204
96%
134
92%
108
92%
33
73%
629
92%
238
94%
57
94%
835
95%
89
76%
397
94%
416
92%
814
93%
110
88%
244
89%
679
94%
357
91%
488
89%
435
96%
326
96%
34
3%
22
3%
12
5%
15
3%
6
3%
4
3%
4
3%
5
11%
25
4%
6
3%
2
4%
26
3%
8
7%
13
3%
11
3%
24
3%
10
8%
17
6%
17
2%
16
4%
26
5%
8
2%
7
2%
10
1%
6
1%
4
2%
7
1%
1
-
-
-
2
4%
9
1%
1
-
-
5
1%
4
4%
5
1%
5
1%
10
1%
-
4
1%
6
1%
3
1%
7
1%
2
1%
2
1%
-
-
-
-
-
0.1
-
0.2
-
-
-
-
0.2
-
-
-
-
-
-
-
0.1
-
-
TOTAL HEARD OF
-------------FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 15-1
QUESTION 13:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Barack Obama
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (FAVORABLE UNFAVORABLE)
-767
-77%
-425
-81%
-210
-74%
-635
-79%
-131
-70%
-136
-73%
-199
-81%
-304
-79%
-128
-70%
-78
-85%
-167
-64%
-195
-79%
-135
-82%
-192
-81%
-193
-82%
-574
-75%
-389
-75%
-378
-79%
-114
-58%
-129
-72%
-177
-84%
-175
-78%
-172
-91%
995
99%
520
99%
282
100%
802
99%
187
100%
185
99%
245
99%
384
100%
181
99%
92
100%
260
100%
245
100%
165
100%
233
99%
233
99%
762
100%
517
99%
478
100%
196
100%
177
99%
210
100%
223
100%
189
100%
93
9%
36
7%
30
11%
66
8%
25
13%
20
11%
20
8%
30
8%
24
13%
6
6%
40
15%
21
9%
10
6%
16
7%
15
6%
78
10%
53
10%
40
8%
35
18%
21
12%
11
5%
19
8%
6
3%
860
86%
461
88%
240
85%
701
87%
156
83%
156
84%
219
89%
334
87%
151
83%
84
91%
207
79%
216
88%
145
88%
208
88%
208
88%
652
85%
442
85%
418
87%
150
76%
150
84%
188
89%
194
87%
178
94%
42
4%
22
4%
12
4%
35
4%
6
3%
9
5%
7
3%
20
5%
6
3%
2
2%
13
5%
8
3%
10
6%
9
4%
10
4%
32
4%
22
4%
20
4%
11
6%
6
3%
11
5%
10
5%
4
2%
5
1%
4
1%
1
-
5
1%
-
1
1%
2
1%
1
-
1
1%
-
1
-
1
-
-
3
1%
3
1%
2
-
3
1%
2
-
1
-
2
1%
1
-
1
-
-
0.1
0.1
0.1
0.1
0.2
0.1
0.1
0.1
0.2
0.1
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.1
0.1
0.1
-
TOTAL HEARD OF
-------------FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 137
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 15-2
QUESTION 13:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Barack Obama
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- -----
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
BASE=TOTAL SAMPLE
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (FAVORABLE UNFAVORABLE)
-767
-77%
-49
-52%
-150
-77%
-190
-82%
-105
-88%
-66
-63%
-155
-79%
-157
-87%
-67
-96%
-142
-77%
-242
-74%
-280
-76%
-103
-86%
-172
-71%
-218
-78%
-212
-79%
-166
-78%
-206
-82%
-219
-80%
-141
-72%
-148
-77%
-537
-77%
-168
-77%
995
99%
92
99%
194
100%
231
100%
120
100%
104
100%
193
99%
181
100%
69
100%
184
100%
326
100%
368
99%
117
97%
241
100%
276
99%
268
100%
209
99%
248
99%
271
99%
195
100%
192
100%
693
99%
219
100%
93
9%
19
21%
17
9%
16
7%
6
5%
16
15%
15
8%
9
5%
1
1%
18
10%
35
11%
35
10%
5
4%
28
12%
25
9%
24
9%
15
7%
17
7%
20
7%
23
12%
19
10%
64
9%
20
9%
860
86%
68
73%
168
86%
206
89%
111
92%
81
78%
170
87%
166
92%
67
98%
160
87%
276
85%
316
85%
108
90%
200
83%
242
87%
236
88%
181
86%
223
89%
238
87%
164
84%
167
87%
601
86%
188
86%
42
4%
5
5%
9
4%
9
4%
3
3%
7
6%
8
4%
6
3%
1
1%
6
3%
15
5%
17
5%
4
3%
13
6%
9
3%
8
3%
13
6%
9
3%
14
5%
8
4%
6
3%
27
4%
10
5%
5
1%
1
1%
1
-
1
-
-
-
2
1%
-
-
-
-
2
1%
3
3%
-
3
1%
-
2
1%
2
1%
2
1%
1
-
-
5
1%
-
0.1
0.3
0.1
0.1
-
0.2
0.1
0.1
-
0.1
0.1
0.1
-
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
TOTAL HEARD OF
-------------FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 138
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 15-3
QUESTION 13:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Barack Obama
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (FAVORABLE UNFAVORABLE)
-767
-77%
-266
-88%
-314
-80%
-580
-83%
-161
-62%
-26
-58%
-128
-63%
-444
-84%
-127
-56%
-196
-80%
-105
-80%
-252
-84%
-357
-82%
-130
-67%
-279
-75%
-32
-75%
-104
-73%
-147
-81%
-52
-81%
-153
-82%
-151
-76%
-62
-83%
-66
-61%
995
99%
299
99%
392
100%
691
99%
258
100%
45
100%
204
100%
526
99%
224
99%
244
100%
131
99%
301
100%
431
100%
191
99%
373
100%
43
100%
142
99%
181
99%
64
100%
186
99%
198
100%
74
100%
107
99%
93
9%
14
5%
30
7%
43
6%
42
16%
8
17%
31
15%
31
6%
44
19%
17
7%
11
8%
19
6%
29
7%
28
14%
36
10%
5
13%
14
10%
14
8%
5
8%
12
6%
18
9%
6
8%
18
16%
860
86%
279
92%
344
87%
623
89%
202
78%
34
75%
159
78%
476
90%
171
75%
213
87%
116
88%
271
90%
387
89%
158
82%
315
84%
38
87%
118
83%
162
88%
57
89%
164
88%
170
86%
67
91%
84
78%
42
4%
6
2%
19
5%
25
4%
14
6%
3
7%
13
6%
19
4%
9
4%
14
6%
4
3%
11
4%
15
3%
6
3%
22
6%
-
9
7%
5
3%
2
3%
10
5%
10
5%
1
1%
5
5%
5
1%
3
1%
2
-
5
1%
-
-
-
3
1%
2
1%
-
2
1%
-
2
-
2
1%
1
-
-
1
1%
2
1%
-
1
1%
-
-
1
1%
0.1
-
0.1
0.1
0.2
0.2
0.2
0.1
0.3
0.1
0.1
0.1
0.1
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
TOTAL HEARD OF
-------------FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 139
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 15-4
QUESTION 13:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Barack Obama
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ -----
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (FAVORABLE UNFAVORABLE)
-767
-77%
-52
-55%
-28
-26%
-80
-39%
-687
-86%
-535
-82%
-12
-44%
-220
-69%
-351
-84%
-386
-76%
-736
-79%
-30
-42%
-623
-77%
-143
-77%
-97
-87%
-33
-78%
-13
-43%
-55
-33%
-712
-86%
-643
-82%
-122
-64%
995
99%
94
99%
106
99%
200
99%
795
100%
651
99%
27
100%
317
100%
413
99%
509
100%
922
99%
73
100%
810
99%
185
100%
112
100%
43
100%
30
100%
164
98%
830
100%
779
99%
191
100%
93
9%
18
19%
36
34%
54
27%
38
5%
46
7%
6
22%
41
13%
22
5%
52
10%
74
8%
19
26%
75
9%
18
10%
7
6%
3
8%
8
25%
46
27%
47
6%
51
7%
31
16%
860
86%
70
73%
64
60%
134
66%
726
91%
581
89%
17
66%
261
82%
373
90%
438
86%
811
87%
49
67%
699
86%
161
87%
104
92%
37
86%
21
68%
101
60%
759
91%
694
88%
154
80%
42
4%
6
7%
5
5%
12
6%
31
4%
24
4%
3
13%
15
5%
18
4%
19
4%
37
4%
5
7%
36
4%
6
4%
2
2%
3
6%
2
7%
18
11%
24
3%
34
4%
6
3%
5
1%
1
1%
1
1%
2
1%
3
-
5
1%
-
-
3
1%
2
-
5
1%
-
5
1%
-
-
-
-
3
2%
2
-
5
1%
-
0.1
0.3
0.6
0.4
0.1
0.1
0.3
0.2
0.1
0.1
0.1
0.4
0.1
0.1
0.1
0.1
0.4
0.5
0.1
0.1
0.2
TOTAL HEARD OF
-------------FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 140
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 15-5
QUESTION 13:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 141
Barack Obama
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
**D/S (FAVORABLE UNFAVORABLE)
-767
-77%
-719
-79%
-30
-51%
-673
-82%
-28
-36%
-405
-78%
995
99%
900
99%
58
100%
816
99%
77
99%
93
9%
73
8%
14
24%
58
7%
860
86%
792
88%
44
75%
42
4%
35
4%
5
1%
0.1
TOTAL HEARD OF
-------------FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
-186
-77%
93 -860
100% -100%
-326
-79%
-212
-77%
-87
-80%
-58
-55%
-83
-84%
-189
-84%
-116
-64%
-114
-88%
-67
-72%
-170
-84%
-104
-72%
-105
-81%
-90
-74%
-454
-80%
-313
-72%
513
99%
243
100%
93
100%
860
100%
411
100%
274
100%
108
99%
105
100%
97
98%
225
100%
179
99%
128
99%
93
100%
203
100%
144
100%
131
100%
121
99%
564
99%
430
100%
23
30%
48
9%
25
10%
93
100%
-
32
8%
28
10%
9
8%
19
18%
5
5%
12
5%
28
15%
4
3%
12
12%
13
6%
17
12%
11
9%
13
11%
43
8%
50
12%
731
89%
51
66%
453
87%
211
87%
-
860
100%
358
87%
240
87%
96
88%
78
74%
88
88%
201
89%
144
80%
119
92%
78
84%
183
90%
121
84%
116
89%
103
85%
497
88%
363
84%
1
2%
27
3%
3
3%
13
2%
7
3%
-
-
21
5%
6
2%
3
3%
8
8%
5
5%
12
5%
8
4%
5
4%
3
3%
7
3%
6
4%
3
2%
4
4%
25
4%
18
4%
5
1%
-
4
1%
1
1%
4
1%
-
-
-
1
-
1
-
1
1%
-
2
2%
1
-
1
1%
1
1%
-
-
-
-
1
1%
3
1%
2
-
0.1
0.3
0.1
0.5
0.1
0.1
-
-
0.1
0.1
0.1
0.2
0.1
0.1
0.2
-
0.1
0.1
0.1
0.1
0.1
0.1
0.1
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 15-6
QUESTION 13:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 142
Barack Obama
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- -----
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (FAVORABLE UNFAVORABLE)
-767
-77%
-47
-62%
-204
-88%
-192
-72%
-89
-84%
-144
-77%
-19
-57%
-72
-73%
-177
-65%
-590
-81%
-307
-74%
-460
-79%
-95
-62%
-671
-81%
-457
-89%
-316
-84%
-270
-72%
-184
-77%
-26
-54%
-129
-78%
-674
-84%
-93
-48%
-44
-44%
995
99%
74
97%
231
100%
265
100%
107
100%
186
100%
33
97%
99
100%
273
100%
722
99%
413
99%
582
99%
153
99%
829
100%
510
100%
372
99%
371
99%
236
98%
48
100%
165
100%
802
99%
193
99%
100
99%
93
9%
9
11%
11
5%
32
12%
6
5%
17
9%
6
19%
13
13%
42
15%
51
7%
44
11%
48
8%
24
16%
63
8%
19
4%
19
5%
42
11%
22
9%
10
22%
16
10%
49
6%
44
23%
25
25%
860
86%
56
73%
215
92%
223
84%
95
89%
161
86%
26
76%
85
86%
219
80%
641
88%
351
85%
508
87%
119
77%
734
88%
477
93%
335
89%
312
84%
206
86%
37
76%
145
88%
722
90%
137
71%
69
69%
42
4%
10
13%
6
2%
10
4%
6
6%
9
5%
1
3%
1
1%
12
5%
30
4%
18
4%
25
4%
9
6%
32
4%
14
3%
18
5%
17
4%
8
3%
1
3%
4
2%
31
4%
11
6%
6
5%
5
1%
2
3%
1
-
1
-
-
-
1
3%
-
1
-
4
1%
2
1%
3
1%
1
1%
4
-
2
-
4
1%
2
1%
4
2%
-
-
4
1%
1
1%
1
1%
0.1
0.2
0.1
0.1
0.1
0.1
0.3
0.1
0.2
0.1
0.1
0.1
0.2
0.1
-
0.1
0.1
0.1
0.3
0.1
0.1
0.3
0.4
TOTAL HEARD OF
-------------FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 15-7
QUESTION 13:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 143
Barack Obama
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- -----
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
BASE=TOTAL SAMPLE
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (FAVORABLE UNFAVORABLE)
-767
-77%
-379
-79%
-165
-78%
-138
-75%
-84
-68%
-407
-78%
-318
-70%
-331
-79%
-330
-84%
-148
-69%
-261
-77%
-169
-72%
-148
-84%
-136
-79%
-53
-65%
-98
-80%
-218
-83%
-288
-85%
-605
-83%
-162
-59%
-483
-73%
-284
-84%
-675
-81%
-92
-55%
995
99%
476
100%
213
100%
184
99%
122
98%
521
100%
449
99%
416
100%
391
99%
213
100%
336
99%
232
99%
174
99%
172
100%
81
100%
120
98%
263
100%
337
100%
721
99%
274
100%
660
99%
335
100%
828
100%
166
99%
93
9%
38
8%
19
9%
19
10%
17
14%
46
9%
54
12%
35
8%
25
6%
25
12%
31
9%
26
11%
12
7%
13
8%
11
14%
8
7%
16
6%
18
5%
43
6%
50
18%
74
11%
19
6%
59
7%
34
20%
860
86%
418
87%
184
86%
157
85%
101
81%
453
87%
372
82%
366
88%
355
90%
172
81%
292
86%
196
84%
159
91%
149
87%
64
79%
106
87%
235
89%
307
91%
647
89%
212
77%
557
84%
303
90%
733
88%
126
75%
42
4%
20
4%
10
5%
8
4%
5
4%
21
4%
23
5%
15
3%
10
3%
16
8%
13
4%
10
4%
4
2%
10
6%
6
8%
6
5%
12
5%
12
4%
31
4%
12
4%
30
4%
13
4%
36
4%
6
4%
5
1%
2
-
-
1
1%
2
2%
2
-
4
1%
1
-
3
1%
-
2
1%
2
1%
1
1%
-
-
2
2%
1
-
1
-
4
1%
1
-
4
1%
1
-
3
-
2
1%
0.1
0.1
0.1
0.1
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.1
0.1
0.1
0.1
0.2
0.1
0.1
0.1
0.3
TOTAL HEARD OF
-------------FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 15-8
QUESTION 13:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 144
Barack Obama
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ -----
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (FAVORABLE UNFAVORABLE)
-767
-77%
-581
-78%
-186
-72%
-395
-83%
-159
-75%
-106
-73%
-90
-77%
-16
-35%
-543
-79%
-175
-69%
-50
-81%
-723
-82%
-43
-37%
-358
-84%
-349
-77%
-707
-81%
-60
-48%
-212
-77%
-555
-77%
-311
-80%
-430
-78%
-337
-75%
-260
-77%
995
99%
739
100%
256
99%
476
100%
212
99%
146
100%
117
100%
43
96%
682
99%
252
100%
61
100%
880
100%
115
98%
421
99%
449
100%
870
99%
124
100%
274
100%
721
99%
387
99%
543
99%
451
100%
337
100%
93
9%
65
9%
28
11%
30
6%
23
11%
18
12%
11
9%
11
24%
55
8%
35
14%
4
6%
60
7%
32
28%
23
5%
41
9%
64
7%
29
23%
24
9%
69
10%
30
8%
43
8%
50
11%
32
9%
860
86%
646
87%
214
83%
425
89%
182
86%
124
85%
101
86%
27
59%
597
87%
209
83%
53
87%
784
89%
76
65%
381
90%
390
86%
771
88%
89
71%
236
86%
624
86%
341
87%
473
86%
387
85%
292
86%
42
4%
28
4%
15
6%
20
4%
7
3%
4
3%
6
5%
6
12%
31
4%
7
3%
4
7%
36
4%
7
6%
18
4%
18
4%
36
4%
7
5%
15
5%
28
4%
16
4%
27
5%
15
3%
13
4%
5
1%
3
-
2
1%
2
-
1
1%
-
-
2
4%
4
1%
1
-
-
3
-
2
2%
3
1%
2
-
5
1%
-
1
-
4
1%
3
1%
4
1%
1
-
1
-
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.4
0.1
0.2
0.1
0.1
0.4
0.1
0.1
0.1
0.3
0.1
0.1
0.1
0.1
0.1
0.1
TOTAL HEARD OF
-------------FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 16-1
QUESTION 14:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Joe Biden
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (FAVORABLE UNFAVORABLE)
-427
-43%
-284
-54%
-73
-26%
-357
-44%
-70
-37%
-79
-43%
-106
-43%
-169
-44%
-73
-40%
-55
-60%
-89
-34%
-119
-48%
-70
-42%
-94
-40%
-90
-38%
-337
-44%
-228
-44%
-199
-41%
-63
-32%
-73
-41%
-94
-45%
-115
-52%
-82
-43%
985
98%
512
98%
281
99%
793
98%
187
100%
184
99%
241
98%
380
99%
179
99%
91
99%
255
98%
243
99%
163
99%
232
98%
233
99%
752
98%
512
98%
473
99%
191
97%
174
97%
209
99%
223
100%
187
99%
FAVORABLE
200
20%
73
14%
82
29%
154
19%
44
24%
36
19%
47
19%
76
20%
41
23%
14
15%
64
25%
42
17%
27
16%
53
22%
51
21%
150
20%
103
20%
98
20%
44
22%
39
22%
40
19%
37
16%
40
21%
UNFAVORABLE
627
63%
357
68%
154
54%
511
63%
114
61%
115
62%
153
62%
245
64%
114
63%
69
75%
154
59%
161
65%
97
59%
147
62%
141
60%
486
64%
331
64%
296
62%
108
55%
112
62%
135
64%
152
68%
122
64%
HEARD OF/NO OPINION
157
16%
82
16%
45
16%
127
16%
29
15%
33
18%
41
16%
59
15%
24
13%
8
9%
37
14%
40
16%
39
24%
33
14%
41
17%
116
15%
78
15%
79
16%
39
20%
23
13%
34
16%
35
15%
26
14%
15
2%
12
2%
2
1%
14
2%
-
2
1%
6
2%
5
1%
3
1%
1
1%
6
2%
3
1%
2
1%
4
2%
3
1%
12
2%
8
2%
7
1%
6
3%
5
3%
2
1%
1
-
2
1%
0.3
0.2
0.5
0.3
0.4
0.3
0.3
0.3
0.4
0.2
0.4
0.3
0.3
0.4
0.4
0.3
0.3
0.3
0.4
0.3
0.3
0.2
0.3
TOTAL HEARD OF
--------------
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 145
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 16-2
QUESTION 14:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Joe Biden
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- -----
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
BASE=TOTAL SAMPLE
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (FAVORABLE UNFAVORABLE)
-427
-43%
-31
-34%
-82
-42%
-115
-49%
-54
-45%
-32
-31%
-84
-43%
-83
-46%
-28
-40%
-76
-42%
-136
-42%
-162
-44%
-52
-44%
-103
-43%
-125
-45%
-110
-41%
-89
-42%
-142
-57%
-142
-52%
-65
-33%
-54
-28%
-320
-46%
-91
-42%
985
98%
91
98%
190
97%
231
100%
119
99%
100
96%
194
99%
179
99%
68
99%
177
96%
323
99%
366
99%
118
98%
237
98%
275
99%
263
98%
210
99%
246
98%
266
97%
194
99%
192
100%
689
99%
215
98%
FAVORABLE
200
20%
20
21%
40
21%
43
18%
25
21%
25
24%
39
20%
34
19%
15
21%
34
18%
69
21%
75
20%
23
19%
48
20%
55
20%
55
20%
43
20%
31
12%
42
15%
52
26%
51
26%
131
19%
46
21%
UNFAVORABLE
627
63%
51
55%
123
63%
157
68%
79
66%
57
54%
123
63%
116
64%
42
61%
110
60%
205
63%
237
64%
76
63%
150
62%
181
65%
165
61%
132
62%
174
69%
184
67%
117
60%
105
55%
451
65%
137
63%
HEARD OF/NO OPINION
157
16%
21
22%
27
14%
31
13%
14
12%
19
18%
31
16%
29
16%
11
16%
33
18%
50
15%
55
15%
20
16%
39
16%
39
14%
44
16%
35
17%
41
16%
41
15%
25
13%
37
19%
107
15%
32
14%
15
2%
2
2%
5
3%
1
-
1
1%
4
4%
2
1%
1
1%
1
1%
7
4%
3
1%
4
1%
2
2%
4
2%
4
1%
5
2%
2
1%
5
2%
7
3%
2
1%
-
9
1%
4
2%
0.3
0.4
0.3
0.3
0.3
0.4
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.2
0.2
0.4
0.5
0.3
0.3
TOTAL HEARD OF
--------------
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 146
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 16-3
QUESTION 14:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Joe Biden
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (FAVORABLE UNFAVORABLE)
-427
-43%
-217
-72%
-154
-39%
-371
-53%
-50
-19%
-6
-14%
-32
-16%
-288
-54%
-47
-21%
-92
-38%
-85
-64%
-157
-52%
-242
-56%
-76
-39%
-109
-29%
-25
-59%
-54
-38%
-79
-43%
-27
-42%
-78
-42%
-91
-46%
-37
-50%
-35
-33%
985
98%
297
98%
392
99%
689
99%
253
98%
43
95%
197
97%
521
98%
223
98%
241
99%
129
97%
297
99%
426
98%
192
99%
367
98%
43
100%
141
99%
177
97%
64
100%
185
99%
195
99%
72
98%
107
99%
FAVORABLE
200
20%
23
8%
89
23%
111
16%
74
29%
15
33%
60
30%
80
15%
69
31%
51
21%
17
13%
47
16%
64
15%
50
26%
87
23%
7
15%
29
20%
36
20%
12
18%
41
22%
34
17%
12
17%
29
27%
UNFAVORABLE
627
63%
239
79%
243
62%
482
69%
124
48%
21
47%
92
45%
368
70%
116
51%
143
59%
102
77%
204
68%
306
71%
126
65%
195
52%
32
74%
83
58%
115
63%
38
60%
119
64%
126
64%
50
67%
64
60%
HEARD OF/NO OPINION
157
16%
35
12%
61
15%
96
14%
54
21%
7
16%
45
22%
73
14%
37
16%
47
19%
9
7%
47
16%
56
13%
17
9%
84
23%
5
11%
29
20%
26
14%
14
22%
24
13%
35
18%
10
14%
14
13%
15
2%
5
2%
2
1%
7
1%
6
2%
2
5%
7
3%
9
2%
4
2%
3
1%
4
3%
3
1%
7
2%
1
1%
7
2%
-
2
1%
6
3%
-
2
1%
3
1%
2
2%
1
1%
0.3
0.1
0.4
0.2
0.6
0.7
0.7
0.2
0.6
0.4
0.2
0.2
0.2
0.4
0.4
0.2
0.4
0.3
0.3
0.3
0.3
0.3
0.4
TOTAL HEARD OF
--------------
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 147
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 16-4
QUESTION 14:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Joe Biden
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ -----
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (FAVORABLE UNFAVORABLE)
-427
-43%
-6
-6%
-10
-9%
-16
-8%
-411
-52%
-323
-49%
-10
-39%
-94
-30%
-245
-59%
-177
-35%
-423
-46%
-4
-6%
-340
-42%
-87
-47%
-71
-63%
-29
-68%
13
42%
-2
-1%
-425
-51%
-392
-50%
-37
-19%
985
98%
94
99%
103
96%
197
98%
788
99%
646
98%
26
96%
314
99%
409
98%
503
98%
912
98%
73
100%
800
98%
185
100%
112
100%
43
100%
30
100%
159
95%
826
99%
771
98%
191
100%
FAVORABLE
200
20%
37
39%
37
34%
74
37%
126
16%
112
17%
6
21%
82
26%
52
12%
120
24%
172
19%
29
39%
161
20%
40
21%
15
13%
4
10%
21
68%
58
35%
142
17%
126
16%
63
33%
UNFAVORABLE
627
63%
43
45%
47
44%
90
44%
538
67%
435
66%
16
60%
176
56%
297
71%
297
58%
594
64%
33
45%
501
61%
126
68%
85
76%
33
78%
8
26%
61
36%
567
68%
518
66%
100
53%
HEARD OF/NO OPINION
157
16%
14
14%
20
18%
33
16%
124
16%
98
15%
4
15%
55
17%
61
15%
85
17%
146
16%
11
15%
138
17%
19
10%
12
11%
5
12%
2
7%
40
24%
117
14%
127
16%
27
14%
15
2%
1
1%
4
4%
5
2%
10
1%
11
2%
1
4%
3
1%
7
2%
8
2%
15
2%
-
15
2%
-
-
-
-
9
5%
6
1%
14
2%
-
0.3
0.9
0.8
0.8
0.2
0.3
0.4
0.5
0.2
0.4
0.3
0.9
0.3
0.3
0.2
0.1
2.7
1.0
0.3
0.2
0.6
TOTAL HEARD OF
--------------
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 148
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 16-5
QUESTION 14:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 149
Joe Biden
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (FAVORABLE UNFAVORABLE)
-427
-43%
-408
-45%
-16
-27%
-382
-47%
-22
-28%
-236
-46%
-124
-51%
34
36%
-465
-54%
-175
-43%
-125
-45%
-34
-32%
-28
-27%
-65
-66%
-113
-50%
-62
-34%
-73
-57%
-28
-30%
-99
-49%
-52
-36%
-70
-53%
-51
-42%
-279
-49%
-148
-34%
985
98%
890
98%
58
100%
812
99%
77
99%
513
99%
241
99%
90
97%
850
99%
406
99%
274
100%
106
97%
103
98%
95
96%
221
98%
178
98%
128
99%
93
100%
203
100%
143
99%
128
98%
121
99%
559
98%
426
98%
FAVORABLE
200
20%
173
19%
17
30%
161
20%
23
29%
108
21%
52
21%
56
60%
132
15%
86
21%
52
19%
29
26%
26
24%
8
8%
38
17%
45
25%
20
16%
24
26%
38
19%
35
24%
22
17%
22
18%
98
17%
102
24%
UNFAVORABLE
627
63%
581
64%
33
57%
543
66%
45
57%
344
66%
175
72%
22
24%
596
69%
261
64%
176
64%
63
58%
54
51%
73
73%
150
66%
107
59%
93
72%
52
56%
138
68%
87
60%
92
70%
73
60%
377
66%
250
58%
HEARD OF/NO OPINION
157
16%
135
15%
8
13%
108
13%
10
12%
61
12%
14
6%
12
13%
122
14%
58
14%
46
17%
14
13%
24
22%
15
15%
33
15%
26
15%
15
11%
16
18%
27
13%
21
15%
14
11%
27
22%
84
15%
74
17%
15
2%
15
2%
-
8
1%
1
1%
4
1%
2
1%
3
3%
10
1%
6
1%
1
-
3
3%
2
2%
4
4%
5
2%
3
2%
1
1%
-
-
1
1%
3
2%
1
1%
9
2%
7
2%
0.3
0.3
0.5
0.3
0.5
0.3
0.3
2.5
0.2
0.3
0.3
0.5
0.5
0.1
0.3
0.4
0.2
0.5
0.3
0.4
0.2
0.3
0.3
0.4
TOTAL HEARD OF
--------------
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 16-6
QUESTION 14:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 150
Joe Biden
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- -----
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (FAVORABLE UNFAVORABLE)
-427
-43%
-33
-44%
-117
-50%
-109
-41%
-50
-47%
-80
-43%
-16
-47%
-23
-23%
-87
-32%
-340
-47%
-162
-39%
-265
-45%
-37
-24%
-389
-47%
-276
-54%
-200
-53%
-133
-36%
-114
-47%
-1
-1%
-65
-39%
-386
-48%
-41
-21%
-14
-14%
985
98%
71
94%
228
98%
264
99%
107
100%
183
98%
34
100%
98
99%
272
99%
713
98%
411
99%
574
98%
154
100%
819
98%
504
98%
371
99%
371
100%
235
98%
47
96%
164
99%
795
99%
190
98%
98
97%
FAVORABLE
200
20%
11
14%
39
17%
59
22%
20
18%
36
19%
5
16%
30
31%
73
27%
128
18%
89
21%
111
19%
47
30%
149
18%
73
14%
55
15%
92
25%
41
17%
19
40%
38
23%
141
18%
59
30%
32
32%
UNFAVORABLE
627
63%
44
57%
156
67%
168
63%
70
65%
116
62%
21
63%
53
54%
160
58%
468
64%
252
61%
376
64%
83
54%
537
65%
349
68%
256
68%
225
60%
154
64%
20
42%
102
62%
528
65%
100
51%
46
46%
HEARD OF/NO OPINION
157
16%
17
23%
33
14%
37
14%
17
16%
31
17%
7
20%
15
15%
40
15%
117
16%
70
17%
87
15%
24
15%
132
16%
81
16%
60
16%
54
15%
40
17%
7
15%
24
14%
125
16%
32
16%
20
20%
15
2%
5
6%
4
2%
2
1%
-
3
2%
-
1
1%
2
1%
13
2%
4
1%
11
2%
-
14
2%
8
2%
5
1%
2
-
5
2%
2
4%
1
1%
12
1%
4
2%
3
3%
0.3
0.2
0.3
0.4
0.3
0.3
0.3
0.6
0.5
0.3
0.4
0.3
0.6
0.3
0.2
0.2
0.4
0.3
1.0
0.4
0.3
0.6
0.7
TOTAL HEARD OF
--------------
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 16-7
QUESTION 14:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 151
Joe Biden
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- -----
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
BASE=TOTAL SAMPLE
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (FAVORABLE UNFAVORABLE)
-427
-43%
-222
-46%
-68
-32%
-82
-44%
-55
-45%
-230
-44%
-179
-39%
-199
-48%
-171
-43%
-75
-35%
-153
-45%
-88
-38%
-74
-42%
-75
-44%
-37
-46%
-67
-54%
-144
-54%
-169
-50%
-379
-52%
-48
-18%
-235
-35%
-193
-57%
-390
-47%
-37
-22%
985
98%
472
99%
210
98%
181
98%
122
98%
515
99%
447
99%
408
98%
388
99%
211
99%
333
98%
234
100%
173
99%
167
97%
79
97%
120
98%
258
98%
334
99%
713
98%
272
99%
655
99%
330
98%
821
99%
164
97%
FAVORABLE
200
20%
92
19%
53
25%
32
18%
23
19%
104
20%
95
21%
73
17%
75
19%
54
25%
65
19%
51
22%
37
21%
31
18%
16
20%
17
14%
39
15%
57
17%
113
16%
87
32%
153
23%
47
14%
149
18%
51
30%
UNFAVORABLE
627
63%
313
66%
121
57%
114
62%
79
63%
334
64%
274
60%
272
65%
246
63%
129
61%
218
65%
138
59%
111
63%
106
62%
53
66%
83
68%
183
69%
226
67%
492
68%
135
49%
388
58%
240
71%
539
65%
88
52%
HEARD OF/NO OPINION
157
16%
67
14%
36
17%
34
18%
20
16%
78
15%
78
17%
63
15%
67
17%
28
13%
49
15%
45
19%
25
14%
29
17%
9
12%
19
16%
36
14%
52
15%
108
15%
50
18%
114
17%
43
13%
132
16%
25
15%
15
2%
6
1%
3
2%
4
2%
2
2%
7
1%
6
1%
9
2%
5
1%
3
1%
6
2%
-
2
1%
5
3%
3
3%
3
2%
6
2%
4
1%
12
2%
3
1%
9
1%
6
2%
11
1%
5
3%
0.3
0.3
0.4
0.3
0.3
0.3
0.3
0.3
0.3
0.4
0.3
0.4
0.3
0.3
0.3
0.2
0.2
0.3
0.2
0.6
0.4
0.2
0.3
0.6
TOTAL HEARD OF
--------------
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 16-8
QUESTION 14:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 152
Joe Biden
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ -----
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (FAVORABLE UNFAVORABLE)
-427
-43%
-314
-42%
-113
-44%
-212
-44%
-61
-29%
-67
-46%
-69
-59%
-18
-39%
-329
-48%
-83
-33%
-15
-24%
-403
-46%
-24
-21%
-248
-58%
-154
-34%
-402
-46%
-25
-20%
-120
-44%
-307
-42%
-158
-41%
-248
-45%
-179
-40%
-144
-43%
985
98%
728
98%
257
99%
472
99%
211
99%
143
98%
117
100%
42
92%
674
98%
249
99%
61
100%
870
98%
115
98%
418
99%
442
98%
860
98%
124
100%
269
98%
715
99%
383
98%
535
98%
450
99%
337
100%
FAVORABLE
200
20%
148
20%
52
20%
81
17%
65
30%
27
19%
19
16%
9
20%
120
17%
65
26%
15
25%
166
19%
34
29%
59
14%
100
22%
159
18%
41
33%
54
20%
146
20%
76
19%
98
18%
102
23%
72
21%
UNFAVORABLE
627
63%
462
62%
165
64%
293
61%
125
59%
94
65%
88
75%
27
59%
449
65%
148
58%
30
50%
569
64%
58
50%
308
72%
254
56%
562
64%
66
53%
174
63%
453
63%
234
60%
346
63%
281
62%
216
64%
HEARD OF/NO OPINION
157
16%
118
16%
39
15%
98
20%
21
10%
22
15%
10
9%
6
13%
105
15%
37
15%
15
25%
135
15%
22
19%
52
12%
88
19%
139
16%
18
15%
41
15%
116
16%
73
19%
91
17%
66
15%
49
15%
15
2%
13
2%
2
1%
7
1%
2
1%
3
2%
-
4
8%
12
2%
3
1%
-
13
2%
2
2%
6
1%
9
2%
15
2%
-
6
2%
9
1%
7
2%
12
2%
3
1%
1
-
0.3
0.3
0.3
0.3
0.5
0.3
0.2
0.3
0.3
0.4
0.5
0.3
0.6
0.2
0.4
0.3
0.6
0.3
0.3
0.3
0.3
0.4
0.3
TOTAL HEARD OF
--------------
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 17-1
QUESTION 15:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Bernie Sanders
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (FAVORABLE UNFAVORABLE)
-397
-40%
-277
-53%
-81
-29%
-357
-44%
-40
-22%
-58
-31%
-111
-45%
-173
-45%
-55
-30%
-41
-45%
-76
-29%
-115
-47%
-68
-41%
-97
-41%
-99
-42%
-298
-39%
-212
-41%
-185
-39%
-54
-28%
-66
-37%
-87
-41%
-98
-44%
-92
-49%
990
99%
516
99%
282
100%
799
99%
186
99%
185
100%
242
98%
382
99%
181
99%
91
99%
259
99%
244
99%
163
99%
233
99%
233
99%
757
99%
515
99%
475
99%
194
98%
174
97%
209
99%
224
100%
189
100%
FAVORABLE
213
21%
81
15%
71
25%
151
19%
59
32%
46
24%
49
20%
72
19%
46
25%
15
17%
68
26%
45
18%
33
20%
51
22%
53
22%
161
21%
115
22%
99
21%
53
27%
39
22%
45
21%
45
20%
32
17%
UNFAVORABLE
610
61%
357
68%
151
53%
509
63%
99
53%
104
56%
160
65%
245
64%
101
55%
56
61%
144
55%
160
65%
101
61%
148
63%
151
64%
459
60%
326
63%
284
59%
107
54%
104
58%
132
62%
143
64%
124
66%
HEARD OF/NO OPINION
167
17%
78
15%
60
21%
138
17%
27
15%
36
19%
33
13%
65
17%
34
19%
19
21%
47
18%
38
16%
29
18%
34
14%
29
12%
138
18%
74
14%
93
19%
34
17%
31
17%
33
16%
36
16%
33
17%
10
1%
8
1%
1
-
8
1%
1
1%
1
-
5
2%
3
1%
1
1%
1
1%
2
1%
2
1%
2
1%
3
1%
3
1%
7
1%
5
1%
5
1%
3
2%
5
3%
2
1%
-
-
0.3
0.2
0.5
0.3
0.6
0.4
0.3
0.3
0.5
0.3
0.5
0.3
0.3
0.3
0.3
0.3
0.4
0.3
0.5
0.4
0.3
0.3
0.3
TOTAL HEARD OF
--------------
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 153
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 17-2
QUESTION 15:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Bernie Sanders
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- -----
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
BASE=TOTAL SAMPLE
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (FAVORABLE UNFAVORABLE)
-397
-40%
-22
-23%
-72
-37%
-118
-51%
-58
-48%
-33
-31%
-81
-41%
-72
-40%
-34
-49%
-59
-32%
-105
-32%
-166
-45%
-66
-55%
-68
-28%
-143
-51%
-97
-36%
-89
-42%
-143
-57%
-134
-49%
-62
-31%
-57
-30%
-304
-44%
-80
-36%
990
99%
91
98%
192
98%
232
100%
120
100%
103
99%
192
98%
181
100%
69
100%
181
99%
324
100%
366
99%
118
98%
240
99%
275
99%
266
99%
210
99%
247
99%
269
98%
195
100%
192
100%
691
99%
217
99%
FAVORABLE
213
21%
29
31%
45
23%
41
18%
21
17%
24
23%
39
20%
36
20%
11
17%
35
19%
81
25%
78
21%
20
16%
63
26%
52
19%
53
20%
46
22%
37
15%
44
16%
50
26%
46
24%
139
20%
51
23%
UNFAVORABLE
610
61%
51
54%
117
60%
159
68%
79
66%
56
54%
119
61%
108
60%
45
65%
94
51%
186
57%
244
66%
86
71%
131
54%
195
70%
150
56%
134
63%
179
72%
178
65%
112
57%
104
54%
443
63%
131
60%
HEARD OF/NO OPINION
167
17%
11
12%
30
15%
33
14%
21
17%
23
22%
34
17%
36
20%
12
18%
52
28%
58
18%
45
12%
13
11%
46
19%
28
10%
63
24%
30
14%
31
13%
47
17%
33
17%
42
22%
109
16%
35
16%
10
1%
2
2%
3
2%
-
-
1
1%
4
2%
-
-
3
1%
1
-
4
1%
2
2%
1
1%
4
1%
3
1%
2
1%
3
1%
5
2%
1
-
-
8
1%
2
1%
0.3
0.6
0.4
0.3
0.3
0.4
0.3
0.3
0.3
0.4
0.4
0.3
0.2
0.5
0.3
0.4
0.3
0.2
0.2
0.4
0.4
0.3
0.4
TOTAL HEARD OF
--------------
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 154
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 17-3
QUESTION 15:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 155
Bernie Sanders
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (FAVORABLE UNFAVORABLE)
-397
-40%
-209
-69%
-178
-45%
-387
-56%
-5
-2%
-5
-11%
-19
-9%
-302
-57%
-18
-8%
-77
-31%
-79
-60%
-147
-49%
-226
-52%
-58
-30%
-112
-30%
-10
-24%
-48
-33%
-83
-45%
-29
-45%
-86
-46%
-87
-44%
-31
-42%
-24
-22%
990
99%
298
99%
391
99%
690
99%
255
99%
45
100%
202
99%
524
99%
225
99%
241
99%
130
98%
301
100%
430
99%
192
100%
368
98%
43
100%
142
99%
179
98%
63
98%
184
98%
198
100%
73
98%
108
100%
FAVORABLE
213
21%
29
10%
75
19%
104
15%
94
36%
15
33%
65
32%
74
14%
82
36%
56
23%
20
15%
56
19%
76
17%
53
27%
85
23%
12
27%
34
24%
39
21%
10
16%
38
20%
34
17%
15
20%
31
29%
UNFAVORABLE
610
61%
238
79%
252
64%
491
70%
100
39%
20
44%
83
41%
377
71%
100
44%
133
54%
99
75%
203
67%
302
70%
111
57%
197
53%
22
51%
82
57%
121
66%
39
61%
124
66%
121
61%
46
62%
55
51%
HEARD OF/NO OPINION
167
17%
31
10%
65
16%
95
14%
61
24%
11
23%
54
26%
73
14%
42
18%
52
21%
11
8%
42
14%
53
12%
29
15%
86
23%
9
22%
26
18%
19
10%
13
21%
22
12%
43
21%
12
17%
22
20%
10
1%
4
1%
3
1%
7
1%
3
1%
-
2
1%
5
1%
2
1%
3
1%
3
2%
-
3
1%
1
-
6
2%
-
1
1%
4
2%
1
2%
3
2%
-
1
2%
-
0.3
0.1
0.3
0.2
0.9
0.7
0.8
0.2
0.8
0.4
0.2
0.3
0.3
0.5
0.4
0.5
0.4
0.3
0.3
0.3
0.3
0.3
0.6
TOTAL HEARD OF
--------------
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 17-4
QUESTION 15:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Bernie Sanders
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ -----
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (FAVORABLE UNFAVORABLE)
-397
-40%
-24
-25%
12
11%
-12
-6%
-385
-48%
-314
-48%
-1
-2%
-82
-26%
-225
-54%
-166
-32%
-391
-42%
-6
-8%
-317
-39%
-81
-44%
-59
-53%
-24
-56%
2
8%
13
8%
-410
-49%
-378
-48%
-24
-13%
990
99%
93
98%
106
99%
199
99%
791
99%
650
99%
24
92%
316
99%
411
99%
507
99%
917
99%
73
100%
805
99%
185
100%
112
100%
43
100%
30
100%
163
98%
827
99%
775
99%
191
100%
FAVORABLE
213
21%
25
26%
51
48%
76
37%
137
17%
121
18%
11
41%
81
26%
64
15%
120
23%
184
20%
29
40%
173
21%
40
22%
18
16%
9
21%
13
44%
69
41%
145
17%
139
18%
62
32%
UNFAVORABLE
610
61%
49
51%
39
36%
88
43%
522
65%
435
66%
11
43%
164
52%
289
69%
286
56%
575
62%
35
48%
489
60%
121
65%
78
69%
33
76%
11
36%
55
33%
555
67%
517
66%
86
45%
HEARD OF/NO OPINION
167
17%
20
21%
16
15%
36
18%
131
16%
94
14%
2
8%
71
22%
57
14%
101
20%
158
17%
9
12%
144
18%
24
13%
16
14%
1
3%
6
20%
40
24%
127
15%
119
15%
43
22%
10
1%
2
2%
1
1%
3
1%
7
1%
6
1%
2
8%
2
1%
6
1%
4
1%
10
1%
-
10
1%
-
-
-
-
4
2%
6
1%
10
1%
-
0.3
0.5
1.3
0.9
0.3
0.3
0.9
0.5
0.2
0.4
0.3
0.8
0.4
0.3
0.2
0.3
1.2
1.2
0.3
0.3
0.7
TOTAL HEARD OF
--------------
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 156
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 17-5
QUESTION 15:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 157
Bernie Sanders
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (FAVORABLE UNFAVORABLE)
-397
-40%
-383
-42%
-7
-13%
-384
-47%
-3
-4%
-218
-42%
-93
-38%
32
34%
-427
-50%
-180
-44%
-86
-31%
-44
-40%
-31
-29%
-56
-57%
-118
-52%
-65
-36%
-64
-50%
-13
-14%
-89
-44%
-29
-20%
-70
-54%
-52
-43%
-234
-41%
-163
-38%
990
99%
895
99%
58
100%
815
99%
76
97%
514
99%
243
100%
92
99%
854
99%
410
99%
271
99%
107
98%
105
100%
97
98%
224
99%
178
99%
127
99%
93
100%
202
99%
143
99%
129
99%
121
99%
562
99%
428
99%
FAVORABLE
213
21%
183
20%
21
37%
162
20%
30
39%
121
23%
61
25%
54
59%
147
17%
81
20%
70
26%
26
24%
26
25%
10
10%
37
16%
47
26%
21
16%
26
28%
42
21%
43
30%
20
15%
21
17%
117
21%
96
22%
UNFAVORABLE
610
61%
567
63%
29
49%
546
67%
33
42%
339
66%
154
63%
23
24%
573
67%
262
64%
156
57%
69
63%
57
54%
66
67%
155
68%
112
62%
85
66%
39
42%
131
65%
72
50%
90
69%
73
60%
351
62%
259
60%
HEARD OF/NO OPINION
167
17%
145
16%
8
14%
107
13%
13
16%
54
10%
29
12%
15
16%
135
16%
67
16%
44
16%
12
11%
22
21%
21
22%
33
14%
18
10%
21
16%
28
30%
28
14%
28
20%
19
15%
27
22%
94
16%
73
17%
10
1%
10
1%
-
5
1%
2
3%
4
1%
-
1
1%
5
1%
2
1%
4
1%
2
2%
-
2
2%
2
1%
2
1%
2
1%
-
1
1%
1
1%
2
1%
1
1%
6
1%
4
1%
0.3
0.3
0.7
0.3
0.9
0.4
0.4
2.4
0.3
0.3
0.5
0.4
0.5
0.1
0.2
0.4
0.2
0.7
0.3
0.6
0.2
0.3
0.3
0.4
TOTAL HEARD OF
--------------
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 17-6
QUESTION 15:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 158
Bernie Sanders
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- -----
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (FAVORABLE UNFAVORABLE)
-397
-40%
-31
-40%
-84
-36%
-81
-30%
-51
-48%
-104
-56%
-12
-37%
-35
-35%
-96
-35%
-301
-41%
-159
-38%
-238
-41%
-46
-30%
-350
-42%
-267
-52%
-193
-51%
-118
-32%
-105
-44%
-6
-13%
-67
-40%
-364
-45%
-33
-17%
-11
-11%
990
99%
73
96%
233
100%
262
98%
107
100%
186
100%
33
97%
97
98%
270
99%
720
99%
413
99%
578
99%
154
100%
825
99%
509
99%
373
99%
370
99%
238
99%
46
96%
164
99%
798
99%
192
99%
99
98%
FAVORABLE
213
21%
12
15%
51
22%
71
27%
19
18%
29
15%
8
23%
24
25%
67
24%
146
20%
98
24%
115
20%
42
27%
167
20%
80
16%
61
16%
95
26%
46
19%
17
36%
37
23%
152
19%
61
31%
34
34%
UNFAVORABLE
610
61%
42
55%
135
58%
151
57%
70
66%
132
71%
20
60%
59
60%
163
60%
447
62%
257
62%
353
60%
89
58%
517
62%
347
68%
254
67%
214
57%
151
63%
24
49%
104
63%
516
64%
94
48%
46
45%
HEARD OF/NO OPINION
167
17%
19
25%
47
20%
40
15%
17
16%
25
14%
5
15%
13
14%
40
15%
127
17%
58
14%
109
19%
23
15%
141
17%
82
16%
58
15%
60
16%
41
17%
5
10%
23
14%
129
16%
38
19%
19
19%
10
1%
3
4%
-
4
2%
-
-
1
3%
2
2%
4
1%
6
1%
3
1%
7
1%
-
8
1%
3
1%
3
1%
4
1%
2
1%
2
4%
1
1%
8
1%
2
1%
2
2%
0.3
0.3
0.4
0.5
0.3
0.2
0.4
0.4
0.4
0.3
0.4
0.3
0.5
0.3
0.2
0.2
0.4
0.3
0.7
0.4
0.3
0.6
0.8
TOTAL HEARD OF
--------------
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 17-7
QUESTION 15:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 159
Bernie Sanders
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- -----
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
BASE=TOTAL SAMPLE
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (FAVORABLE UNFAVORABLE)
-397
-40%
-185
-39%
-69
-32%
-85
-46%
-58
-47%
-235
-45%
-152
-34%
-186
-45%
-177
-45%
-44
-21%
-160
-47%
-65
-28%
-81
-46%
-79
-46%
-12
-15%
-67
-55%
-132
-50%
-156
-46%
-356
-49%
-41
-15%
-207
-31%
-190
-57%
-380
-46%
-17
-10%
990
99%
476
99%
213
100%
181
98%
121
97%
519
99%
447
99%
415
99%
388
99%
212
99%
336
99%
229
98%
173
99%
170
99%
81
100%
123
100%
261
99%
336
99%
719
99%
271
99%
656
99%
334
99%
824
99%
166
98%
FAVORABLE
213
21%
101
21%
55
26%
33
18%
23
19%
99
19%
109
24%
78
19%
77
20%
64
30%
58
17%
67
29%
32
18%
29
17%
27
33%
17
14%
40
15%
66
19%
124
17%
89
33%
168
25%
45
14%
153
18%
61
36%
UNFAVORABLE
610
61%
286
60%
124
58%
118
64%
82
66%
334
64%
261
58%
264
63%
253
64%
107
50%
218
64%
133
57%
113
64%
108
63%
39
48%
85
69%
173
65%
222
66%
479
66%
131
48%
375
56%
236
70%
533
64%
77
46%
HEARD OF/NO OPINION
167
17%
88
18%
33
16%
30
16%
16
13%
85
16%
77
17%
73
17%
58
15%
41
19%
60
18%
29
13%
29
16%
33
19%
16
19%
20
17%
48
18%
48
14%
116
16%
51
19%
114
17%
53
16%
139
17%
28
17%
10
1%
3
1%
-
4
2%
3
3%
4
1%
6
1%
3
1%
6
1%
1
1%
2
1%
4
2%
2
1%
2
1%
-
-
4
1%
2
1%
6
1%
4
1%
8
1%
2
1%
7
1%
3
2%
0.3
0.4
0.4
0.3
0.3
0.3
0.4
0.3
0.3
0.6
0.3
0.5
0.3
0.3
0.7
0.2
0.2
0.3
0.3
0.7
0.4
0.2
0.3
0.8
TOTAL HEARD OF
--------------
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 17-8
QUESTION 15:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 160
Bernie Sanders
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ -----
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (FAVORABLE UNFAVORABLE)
-397
-40%
-305
-41%
-92
-35%
-207
-43%
-76
-36%
-60
-41%
-54
-46%
-1%
-311
-45%
-72
-29%
-14
-23%
-374
-42%
-23
-20%
-229
-54%
-138
-31%
-367
-42%
-30
-24%
-107
-39%
-290
-40%
-159
-41%
-227
-41%
-170
-38%
-126
-37%
990
99%
736
99%
254
98%
471
99%
213
100%
146
100%
117
100%
43
94%
679
99%
250
99%
61
100%
875
99%
115
98%
420
99%
445
99%
866
99%
124
100%
271
99%
719
99%
386
99%
541
99%
449
99%
337
100%
FAVORABLE
213
21%
154
21%
59
23%
88
18%
55
26%
28
19%
25
22%
17
37%
132
19%
69
27%
13
21%
175
20%
38
33%
64
15%
110
24%
174
20%
39
31%
62
23%
151
21%
72
18%
105
19%
108
24%
80
24%
UNFAVORABLE
610
61%
460
62%
150
58%
295
62%
130
61%
88
60%
79
68%
17
37%
443
64%
141
56%
27
44%
549
62%
61
52%
293
69%
249
55%
541
62%
69
55%
169
61%
441
61%
231
59%
332
61%
278
61%
206
61%
HEARD OF/NO OPINION
167
17%
122
16%
45
17%
88
18%
28
13%
30
20%
12
11%
9
20%
105
15%
41
16%
21
35%
152
17%
16
13%
64
15%
86
19%
150
17%
17
14%
41
15%
127
17%
84
21%
103
19%
64
14%
51
15%
10
1%
6
1%
4
2%
7
1%
-
-
-
3
6%
8
1%
2
1%
-
8
1%
2
2%
4
1%
6
1%
10
1%
-
4
1%
6
1%
4
1%
7
1%
3
1%
1
-
0.3
0.3
0.4
0.3
0.4
0.3
0.3
1.0
0.3
0.5
0.5
0.3
0.6
0.2
0.4
0.3
0.6
0.4
0.3
0.3
0.3
0.4
0.4
TOTAL HEARD OF
--------------
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 18-1
QUESTION 16:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Elizabeth Warren
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (FAVORABLE UNFAVORABLE)
-471
-47%
-235
-45%
-130
-46%
-365
-45%
-104
-56%
-94
-51%
-124
-50%
-168
-44%
-85
-46%
-48
-53%
-127
-48%
-100
-41%
-74
-45%
-122
-52%
-114
-48%
-357
-47%
-279
-54%
-192
-40%
-55
-28%
-79
-44%
-95
-45%
-111
-50%
-131
-69%
867
87%
457
87%
238
84%
695
86%
167
89%
168
90%
210
85%
329
85%
160
88%
75
82%
240
92%
207
84%
137
83%
207
88%
203
86%
664
87%
470
90%
397
83%
143
73%
149
83%
185
88%
207
92%
182
97%
83
8%
50
10%
18
6%
68
8%
14
7%
14
8%
14
6%
39
10%
16
9%
4
4%
26
10%
25
10%
12
7%
15
7%
16
7%
67
9%
46
9%
37
8%
19
10%
11
6%
15
7%
24
11%
12
7%
UNFAVORABLE
554
55%
286
55%
148
52%
433
54%
118
63%
108
58%
138
56%
207
54%
101
55%
52
57%
152
58%
126
51%
86
52%
138
58%
130
55%
424
56%
324
62%
230
48%
74
38%
90
50%
110
52%
136
61%
144
76%
HEARD OF/NO OPINION
230
23%
121
23%
72
25%
193
24%
35
19%
46
25%
57
23%
84
22%
43
24%
19
20%
62
24%
56
23%
39
24%
54
23%
57
24%
173
23%
100
19%
130
27%
50
25%
48
27%
59
28%
47
21%
26
14%
NEVER HEARD OF
133
13%
67
13%
45
16%
112
14%
20
11%
18
10%
37
15%
56
15%
22
12%
17
18%
21
8%
39
16%
28
17%
29
12%
33
14%
100
13%
50
10%
83
17%
54
27%
30
17%
26
12%
17
8%
7
3%
**RATIO (FAVORABLE /
UNFAVORABLE)
0.1
0.2
0.1
0.2
0.1
0.1
0.1
0.2
0.2
0.1
0.2
0.2
0.1
0.1
0.1
0.2
0.1
0.2
0.3
0.1
0.1
0.2
0.1
TOTAL HEARD OF
-------------FAVORABLE
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 161
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 18-2
QUESTION 16:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Elizabeth Warren
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- -----
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
BASE=TOTAL SAMPLE
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (FAVORABLE UNFAVORABLE)
-471
-47%
-29
-32%
-92
-47%
-158
-68%
-94
-78%
-25
-24%
-82
-42%
-85
-47%
-38
-54%
-62
-34%
-139
-43%
-194
-52%
-76
-63%
-104
-43%
-175
-63%
-97
-36%
-95
-45%
-125
-50%
-111
-40%
-121
-62%
-77
-40%
-342
-49%
-113
-52%
867
87%
77
83%
172
89%
220
95%
115
96%
66
64%
162
83%
169
94%
68
98%
148
80%
273
84%
342
92%
105
87%
208
86%
261
94%
212
79%
185
88%
226
90%
231
85%
178
91%
154
80%
618
88%
188
86%
83
8%
14
15%
15
8%
17
7%
5
4%
5
5%
12
6%
20
11%
7
11%
16
9%
26
8%
32
9%
8
7%
24
10%
22
8%
19
7%
19
9%
28
11%
23
8%
10
5%
13
7%
61
9%
15
7%
UNFAVORABLE
554
55%
44
47%
106
55%
174
75%
99
82%
30
29%
94
48%
105
58%
45
65%
79
43%
165
51%
226
61%
84
70%
127
53%
197
71%
116
43%
113
54%
152
61%
133
49%
131
67%
90
47%
403
58%
128
58%
HEARD OF/NO OPINION
230
23%
19
20%
52
26%
29
13%
11
9%
31
29%
55
28%
44
24%
15
22%
52
28%
81
25%
83
22%
13
11%
57
24%
43
15%
77
29%
53
25%
46
18%
75
28%
37
19%
51
27%
153
22%
46
21%
NEVER HEARD OF
133
13%
16
17%
22
11%
12
5%
5
4%
38
36%
34
17%
11
6%
1
2%
36
20%
53
16%
29
8%
15
13%
33
14%
18
6%
56
21%
26
12%
25
10%
42
15%
18
9%
37
20%
80
12%
31
14%
**RATIO (FAVORABLE /
UNFAVORABLE)
0.1
0.3
0.1
0.1
0.1
0.2
0.1
0.2
0.2
0.2
0.2
0.1
0.1
0.2
0.1
0.2
0.2
0.2
0.2
0.1
0.1
0.2
0.1
TOTAL HEARD OF
-------------FAVORABLE
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 162
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 18-3
QUESTION 16:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Elizabeth Warren
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (FAVORABLE UNFAVORABLE)
-471
-47%
-171
-56%
-208
-53%
-379
-54%
-91
-35%
-1
-3%
-53
-26%
-269
-51%
-68
-30%
-134
-55%
-81
-61%
-170
-57%
-251
-58%
-108
-56%
-112
-30%
-27
-63%
-67
-47%
-98
-53%
-26
-41%
-86
-46%
-83
-42%
-42
-57%
-43
-40%
867
87%
270
89%
343
87%
613
88%
214
83%
40
88%
165
81%
458
87%
194
86%
215
88%
123
93%
275
91%
397
92%
177
92%
292
78%
37
86%
130
91%
155
85%
54
85%
164
88%
165
83%
63
85%
97
90%
83
8%
26
9%
19
5%
45
6%
24
9%
14
31%
25
12%
41
8%
28
12%
15
6%
14
11%
24
8%
38
9%
16
8%
29
8%
2
5%
12
8%
10
5%
5
7%
20
10%
19
10%
4
6%
12
11%
UNFAVORABLE
554
55%
197
65%
227
58%
424
61%
115
45%
15
33%
78
38%
309
58%
96
42%
149
61%
95
71%
194
65%
289
67%
123
64%
142
38%
30
69%
78
55%
107
59%
31
49%
105
56%
102
51%
46
62%
55
51%
HEARD OF/NO OPINION
230
23%
47
16%
97
25%
144
21%
75
29%
11
24%
62
31%
108
20%
70
31%
52
21%
14
11%
56
19%
70
16%
38
20%
121
32%
5
12%
40
28%
39
21%
19
29%
39
21%
45
23%
13
17%
31
28%
NEVER HEARD OF
133
13%
32
11%
51
13%
83
12%
44
17%
6
12%
39
19%
71
13%
32
14%
30
12%
10
7%
26
9%
36
8%
16
8%
82
22%
6
14%
13
9%
28
15%
10
15%
23
12%
33
17%
11
15%
11
10%
**RATIO (FAVORABLE /
UNFAVORABLE)
0.1
0.1
0.1
0.1
0.2
0.9
0.3
0.1
0.3
0.1
0.1
0.1
0.1
0.1
0.2
0.1
0.1
0.1
0.2
0.2
0.2
0.1
0.2
TOTAL HEARD OF
-------------FAVORABLE
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 163
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 18-4
QUESTION 16:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Elizabeth Warren
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ -----
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (FAVORABLE UNFAVORABLE)
-471
-47%
-34
-36%
-30
-28%
-64
-32%
-407
-51%
-340
-52%
-6
-24%
-125
-39%
-214
-51%
-232
-45%
-446
-48%
-26
-35%
-350
-43%
-121
-65%
-79
-70%
-30
-70%
-12
-41%
-4
-2%
-467
-56%
-378
-48%
-88
-46%
867
87%
82
87%
96
89%
178
88%
689
86%
582
89%
20
76%
264
83%
368
88%
432
85%
800
86%
67
92%
693
85%
174
94%
105
94%
41
95%
28
93%
141
84%
725
87%
676
86%
170
89%
83
8%
12
13%
21
19%
33
16%
50
6%
55
8%
4
16%
23
7%
35
8%
38
7%
73
8%
10
14%
70
9%
13
7%
6
5%
1
2%
6
20%
38
23%
45
5%
64
8%
13
7%
UNFAVORABLE
554
55%
47
49%
50
47%
97
48%
457
57%
395
60%
11
40%
148
47%
249
60%
269
53%
519
56%
35
49%
420
52%
134
73%
85
76%
31
72%
19
62%
42
25%
512
61%
442
56%
101
53%
HEARD OF/NO OPINION
230
23%
23
24%
25
23%
48
24%
182
23%
131
20%
6
21%
93
29%
84
20%
124
24%
208
22%
22
30%
203
25%
27
14%
14
13%
9
21%
3
11%
61
36%
169
20%
169
22%
57
30%
NEVER HEARD OF
133
13%
13
13%
12
11%
24
12%
109
14%
74
11%
6
24%
53
17%
48
12%
79
15%
127
14%
6
8%
122
15%
11
6%
7
6%
2
5%
2
7%
26
16%
107
13%
109
14%
21
11%
**RATIO (FAVORABLE /
UNFAVORABLE)
0.1
0.3
0.4
0.3
0.1
0.1
0.4
0.2
0.1
0.1
0.1
0.3
0.2
0.1
0.1
-
0.3
0.9
0.1
0.1
0.1
TOTAL HEARD OF
-------------FAVORABLE
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 164
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 18-5
QUESTION 16:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 165
Elizabeth Warren
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (FAVORABLE UNFAVORABLE)
-471
-47%
-438
-48%
-20
-33%
-431
-53%
-24
-31%
-272
-53%
-135
-55%
-7
-7%
-460
-53%
-205
-50%
-140
-51%
-64
-59%
-26
-25%
-37
-37%
-119
-53%
-80
-44%
-72
-56%
-42
-45%
-104
-51%
-67
-47%
-75
-58%
-52
-43%
-258
-46%
-213
-49%
867
87%
783
87%
56
95%
725
88%
69
88%
463
89%
232
96%
80
86%
746
87%
361
88%
239
87%
103
94%
83
78%
81
82%
205
90%
151
84%
110
86%
85
92%
171
84%
123
86%
118
90%
101
83%
501
88%
366
85%
83
8%
71
8%
10
17%
65
8%
13
17%
47
9%
28
11%
22
24%
54
6%
35
9%
22
8%
9
8%
9
9%
8
8%
15
7%
17
9%
12
9%
8
9%
9
4%
12
9%
7
6%
8
7%
57
10%
26
6%
UNFAVORABLE
554
55%
509
56%
29
50%
496
61%
37
48%
320
62%
162
67%
29
31%
514
60%
240
58%
161
59%
72
66%
36
34%
45
45%
134
59%
96
53%
84
65%
49
53%
113
56%
80
55%
83
63%
61
50%
315
56%
239
55%
HEARD OF/NO OPINION
230
23%
203
22%
16
28%
164
20%
18
23%
96
19%
42
17%
29
31%
179
21%
86
21%
56
20%
22
20%
38
36%
28
28%
56
25%
38
21%
14
11%
28
30%
49
24%
31
22%
28
21%
32
26%
129
23%
100
23%
NEVER HEARD OF
133
13%
122
13%
3
5%
95
12%
9
12%
55
11%
11
4%
13
14%
113
13%
51
12%
36
13%
6
6%
23
22%
18
18%
22
10%
29
16%
19
14%
7
8%
32
16%
21
14%
13
10%
21
17%
66
12%
67
15%
**RATIO (FAVORABLE /
UNFAVORABLE)
0.1
0.1
0.3
0.1
0.4
0.1
0.2
0.8
0.1
0.1
0.1
0.1
0.3
0.2
0.1
0.2
0.1
0.2
0.1
0.2
0.1
0.1
0.2
0.1
TOTAL HEARD OF
-------------FAVORABLE
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 18-6
QUESTION 16:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 166
Elizabeth Warren
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- -----
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (FAVORABLE UNFAVORABLE)
-471
-47%
-25
-33%
-106
-46%
-117
-44%
-56
-53%
-100
-53%
-7
-19%
-61
-61%
-127
-46%
-345
-47%
-213
-51%
-258
-44%
-54
-35%
-414
-50%
-261
-51%
-198
-53%
-199
-53%
-110
-46%
-9
-18%
-87
-53%
-383
-47%
-89
-46%
-39
-39%
867
87%
67
88%
193
83%
230
86%
99
93%
165
88%
27
81%
86
87%
241
88%
626
86%
358
86%
509
87%
136
89%
721
87%
438
86%
330
88%
328
88%
219
91%
37
77%
138
84%
695
86%
172
89%
87
86%
83
8%
13
17%
19
8%
23
9%
7
7%
12
6%
6
18%
3
3%
25
9%
58
8%
30
7%
53
9%
27
17%
54
7%
31
6%
30
8%
26
7%
30
13%
8
17%
11
6%
64
8%
19
10%
11
11%
UNFAVORABLE
554
55%
38
50%
125
54%
140
53%
63
59%
112
60%
13
38%
63
64%
152
55%
402
55%
243
58%
311
53%
81
52%
468
56%
292
57%
228
61%
225
60%
140
58%
17
36%
98
59%
446
55%
108
56%
50
50%
HEARD OF/NO OPINION
230
23%
16
21%
50
21%
66
25%
29
27%
41
22%
8
24%
20
20%
64
23%
165
23%
85
20%
145
25%
29
19%
199
24%
115
22%
72
19%
76
20%
49
20%
12
24%
29
18%
184
23%
45
23%
26
26%
NEVER HEARD OF
133
13%
9
12%
40
17%
36
14%
7
7%
21
12%
7
19%
13
13%
33
12%
100
14%
57
14%
76
13%
18
11%
112
13%
74
14%
46
12%
46
12%
21
9%
11
23%
27
16%
112
14%
22
11%
14
14%
**RATIO (FAVORABLE /
UNFAVORABLE)
0.1
0.3
0.1
0.2
0.1
0.1
0.5
-
0.2
0.1
0.1
0.2
0.3
0.1
0.1
0.1
0.1
0.2
0.5
0.1
0.1
0.2
0.2
TOTAL HEARD OF
-------------FAVORABLE
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 18-7
QUESTION 16:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 167
Elizabeth Warren
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- -----
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
BASE=TOTAL SAMPLE
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (FAVORABLE UNFAVORABLE)
-471
-47%
-219
-46%
-98
-46%
-94
-51%
-61
-49%
-261
-50%
-199
-44%
-219
-52%
-189
-48%
-74
-35%
-163
-48%
-116
-50%
-72
-41%
-93
-54%
-27
-34%
-72
-59%
-132
-50%
-169
-50%
-373
-51%
-98
-36%
-277
-42%
-194
-58%
-430
-52%
-42
-25%
867
87%
420
88%
187
88%
151
82%
109
88%
453
87%
396
87%
369
88%
335
85%
180
84%
291
86%
208
89%
143
82%
152
88%
72
89%
108
88%
235
89%
295
87%
638
88%
229
83%
558
84%
309
92%
725
87%
142
84%
83
8%
39
8%
18
8%
14
7%
13
10%
38
7%
44
10%
33
8%
28
7%
23
11%
27
8%
22
10%
10
6%
13
8%
11
13%
11
9%
26
10%
19
6%
56
8%
27
10%
52
8%
31
9%
54
6%
29
17%
UNFAVORABLE
554
55%
258
54%
116
54%
108
58%
73
59%
299
57%
244
54%
252
60%
217
55%
97
45%
190
56%
138
59%
81
46%
106
62%
38
47%
83
68%
158
60%
188
56%
429
59%
125
46%
329
50%
225
67%
483
58%
71
42%
HEARD OF/NO OPINION
230
23%
123
26%
53
25%
30
16%
23
19%
115
22%
108
24%
85
20%
91
23%
61
28%
74
22%
48
20%
52
30%
32
19%
23
29%
15
12%
52
20%
87
26%
154
21%
76
28%
177
27%
53
16%
187
23%
42
25%
NEVER HEARD OF
133
13%
58
12%
26
12%
34
18%
15
12%
70
13%
57
13%
48
12%
58
15%
33
16%
47
14%
25
11%
32
18%
20
12%
9
11%
14
12%
29
11%
44
13%
87
12%
46
17%
106
16%
27
8%
106
13%
27
16%
**RATIO (FAVORABLE /
UNFAVORABLE)
0.1
0.2
0.2
0.1
0.2
0.1
0.2
0.1
0.1
0.2
0.1
0.2
0.1
0.1
0.3
0.1
0.2
0.1
0.1
0.2
0.2
0.1
0.1
0.4
TOTAL HEARD OF
-------------FAVORABLE
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 18-8
QUESTION 16:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 168
Elizabeth Warren
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ -----
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (FAVORABLE UNFAVORABLE)
-471
-47%
-333
-45%
-138
-53%
-200
-42%
-122
-57%
-64
-44%
-69
-59%
-17
-37%
-328
-48%
-124
-49%
-20
-32%
-449
-51%
-22
-19%
-214
-50%
-199
-44%
-413
-47%
-59
-47%
-124
-45%
-347
-48%
-179
-46%
-249
-45%
-222
-49%
-161
-48%
867
87%
642
87%
225
87%
391
82%
199
94%
124
85%
113
96%
40
87%
597
87%
222
88%
48
79%
768
87%
99
84%
374
88%
378
84%
752
86%
115
92%
245
89%
622
86%
333
85%
474
87%
392
87%
292
86%
83
8%
68
9%
15
6%
33
7%
20
9%
13
9%
12
10%
6
13%
60
9%
19
8%
4
6%
58
7%
25
21%
39
9%
30
7%
69
8%
14
12%
31
11%
52
7%
32
8%
52
10%
31
7%
21
6%
UNFAVORABLE
554
55%
401
54%
153
59%
233
49%
141
66%
77
53%
81
69%
22
49%
388
56%
143
57%
24
39%
508
57%
47
40%
252
59%
229
51%
481
55%
73
59%
155
56%
399
55%
211
54%
301
55%
253
56%
182
54%
HEARD OF/NO OPINION
230
23%
172
23%
57
22%
126
26%
38
18%
34
23%
20
17%
11
25%
149
22%
59
24%
21
34%
202
23%
27
23%
83
20%
119
26%
202
23%
27
22%
60
22%
170
23%
90
23%
121
22%
108
24%
89
26%
NEVER HEARD OF
133
13%
100
13%
33
13%
87
18%
14
6%
23
15%
4
4%
6
13%
89
13%
31
12%
13
21%
115
13%
19
16%
50
12%
74
16%
124
14%
10
8%
30
11%
103
14%
57
15%
73
13%
60
13%
46
14%
**RATIO (FAVORABLE /
UNFAVORABLE)
0.1
0.2
0.1
0.1
0.1
0.2
0.1
0.3
0.2
0.1
0.2
0.1
0.5
0.2
0.1
0.1
0.2
0.2
0.1
0.2
0.2
0.1
0.1
TOTAL HEARD OF
-------------FAVORABLE
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 19-1
QUESTION 17:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Neil Gorsuch
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (FAVORABLE UNFAVORABLE)
382
38%
226
43%
78
28%
304
38%
78
42%
69
37%
96
39%
144
37%
73
40%
36
39%
103
39%
88
36%
58
35%
98
41%
88
37%
294
39%
238
46%
144
30%
19
9%
53
29%
83
39%
101
45%
127
67%
TOTAL HEARD OF
--------------
788
79%
423
81%
210
74%
633
78%
150
80%
151
81%
193
78%
297
77%
146
80%
66
71%
220
84%
185
75%
126
76%
193
82%
190
80%
599
78%
443
85%
346
72%
126
64%
139
78%
169
80%
186
83%
168
89%
476
48%
269
51%
110
39%
379
47%
95
51%
88
48%
113
46%
186
48%
89
49%
44
48%
130
50%
108
44%
75
45%
119
50%
110
47%
366
48%
291
56%
185
39%
47
24%
69
38%
101
48%
125
56%
134
71%
94
9%
43
8%
32
11%
75
9%
16
9%
19
10%
17
7%
42
11%
16
9%
8
8%
27
10%
21
8%
17
10%
22
9%
22
9%
72
9%
53
10%
41
8%
28
14%
16
9%
18
9%
24
11%
7
4%
218
22%
111
21%
68
24%
179
22%
39
21%
44
23%
63
26%
70
18%
41
23%
14
15%
63
24%
56
23%
34
21%
52
22%
57
24%
161
21%
99
19%
120
25%
51
26%
54
30%
50
23%
36
16%
27
14%
NEVER HEARD OF
212
21%
101
19%
73
26%
174
22%
37
20%
35
19%
54
22%
88
23%
36
20%
26
29%
41
16%
61
25%
39
24%
43
18%
46
20%
165
22%
77
15%
134
28%
71
36%
40
22%
42
20%
38
17%
21
11%
**RATIO (FAVORABLE /
UNFAVORABLE)
5.1
6.3
3.4
5.0
5.8
4.6
6.7
4.5
5.5
5.7
4.8
5.3
4.4
5.5
4.9
5.1
5.5
4.5
1.7
4.3
5.5
5.1
19.2
FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 169
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 19-2
QUESTION 17:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Neil Gorsuch
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (FAVORABLE UNFAVORABLE)
382
38%
12
13%
77
39%
149
64%
94
78%
7
7%
58
30%
79
44%
34
49%
60
32%
98
30%
153
41%
71
59%
86
36%
152
55%
72
27%
72
34%
127
51%
99
36%
85
44%
47
24%
310
44%
53
24%
TOTAL HEARD OF
--------------
788
79%
72
77%
164
84%
207
89%
111
92%
54
52%
143
73%
148
82%
58
83%
131
71%
245
75%
304
82%
108
90%
192
80%
251
90%
184
69%
162
76%
218
87%
205
75%
159
81%
132
69%
572
82%
166
76%
476
48%
30
32%
96
49%
165
71%
94
79%
17
16%
73
38%
95
52%
40
58%
75
41%
129
40%
190
51%
82
68%
111
46%
180
65%
93
35%
92
43%
150
60%
119
44%
104
53%
64
34%
365
52%
87
40%
94
9%
18
19%
20
10%
16
7%
1
1%
10
10%
15
8%
16
9%
6
9%
15
8%
31
9%
37
10%
11
9%
25
10%
28
10%
21
8%
20
9%
22
9%
21
8%
19
10%
18
9%
55
8%
33
15%
218
22%
24
26%
48
25%
26
11%
16
13%
27
26%
55
28%
38
21%
11
16%
40
22%
85
26%
77
21%
16
13%
56
23%
43
15%
70
26%
50
24%
46
18%
65
24%
36
19%
51
26%
152
22%
46
21%
NEVER HEARD OF
212
21%
21
23%
31
16%
26
11%
9
8%
50
48%
52
27%
33
18%
11
17%
53
29%
81
25%
66
18%
12
10%
49
20%
28
10%
84
31%
50
24%
33
13%
68
25%
37
19%
59
31%
126
18%
53
24%
**RATIO (FAVORABLE /
UNFAVORABLE)
5.1
1.7
4.9
10.5 123.0
1.7
4.9
6.0
6.4
4.9
4.2
5.1
7.8
4.4
6.4
4.4
4.7
6.7
5.8
5.6
3.7
6.7
2.6
FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 170
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 19-3
QUESTION 17:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Neil Gorsuch
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (FAVORABLE UNFAVORABLE)
382
38%
154
51%
192
49%
346
50%
38
15%
-1
-3%
12
6%
248
47%
32
14%
102
42%
78
59%
135
45%
214
49%
78
40%
90
24%
25
58%
44
31%
73
40%
24
37%
71
38%
74
37%
33
45%
39
36%
TOTAL HEARD OF
--------------
788
79%
253
84%
312
79%
564
81%
191
74%
33
73%
147
72%
418
79%
175
77%
196
80%
120
91%
259
86%
379
87%
161
84%
248
66%
35
82%
116
81%
147
80%
46
72%
154
82%
144
73%
58
78%
89
82%
476
48%
178
59%
218
55%
396
57%
72
28%
9
19%
44
21%
287
54%
69
31%
120
49%
91
69%
167
55%
258
59%
103
53%
116
31%
26
61%
62
43%
86
47%
27
43%
94
50%
92
47%
39
52%
50
46%
94
9%
24
8%
26
7%
50
7%
34
13%
10
22%
32
16%
39
7%
37
16%
18
7%
13
10%
31
10%
44
10%
24
13%
26
7%
2
4%
18
12%
13
7%
4
6%
23
12%
18
9%
5
7%
11
10%
218
22%
50
17%
68
17%
118
17%
86
33%
14
31%
71
35%
92
17%
68
30%
58
24%
17
13%
60
20%
77
18%
35
18%
107
29%
7
17%
36
25%
48
26%
16
24%
37
20%
33
17%
13
18%
28
26%
NEVER HEARD OF
212
21%
50
16%
83
21%
132
19%
67
26%
12
27%
57
28%
111
21%
52
23%
48
20%
12
9%
42
14%
54
13%
32
16%
125
34%
8
18%
27
19%
36
20%
18
28%
33
18%
54
27%
16
22%
19
18%
**RATIO (FAVORABLE /
UNFAVORABLE)
5.1
7.3
8.4
7.9
2.1
0.9
1.4
7.3
1.9
6.7
7.2
5.3
5.8
4.2
4.5
17.3
3.5
6.4
7.5
4.1
5.0
7.2
4.7
FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 171
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 19-4
QUESTION 17:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Neil Gorsuch
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (FAVORABLE UNFAVORABLE)
382
38%
34
36%
26
25%
60
30%
322
40%
314
48%
1
4%
67
21%
203
49%
177
35%
380
41%
3
4%
288
35%
94
51%
65
58%
19
45%
10
34%
9
6%
373
45%
327
42%
53
28%
TOTAL HEARD OF
--------------
788
79%
83
87%
88
82%
171
85%
617
77%
554
84%
21
79%
213
67%
350
84%
382
75%
732
79%
56
77%
628
77%
161
87%
99
89%
38
89%
23
78%
119
71%
669
80%
625
80%
145
76%
476
48%
46
48%
49
45%
94
47%
382
48%
366
56%
8
28%
103
32%
234
56%
222
44%
457
49%
19
27%
363
44%
114
61%
72
65%
26
60%
15
51%
38
23%
438
53%
397
51%
72
38%
94
9%
12
12%
22
21%
34
17%
60
7%
52
8%
6
24%
36
11%
32
8%
46
9%
77
8%
17
23%
74
9%
20
11%
8
7%
7
15%
5
17%
28
17%
66
8%
70
9%
19
10%
218
22%
26
27%
17
16%
43
21%
176
22%
137
21%
7
26%
74
23%
84
20%
114
22%
199
21%
20
27%
191
23%
28
15%
19
17%
6
13%
3
9%
53
32%
165
20%
158
20%
54
28%
NEVER HEARD OF
212
21%
12
13%
19
18%
31
15%
181
23%
102
16%
6
21%
104
33%
67
16%
128
25%
195
21%
17
23%
187
23%
24
13%
13
11%
5
11%
7
22%
48
29%
164
20%
160
20%
46
24%
**RATIO (FAVORABLE /
UNFAVORABLE)
5.1
3.9
2.2
2.8
6.4
7.1
1.2
2.9
7.4
4.9
5.9
1.2
4.9
5.8
9.3
3.9
2.9
1.3
6.7
5.7
3.9
FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 172
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 19-5
QUESTION 17:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 173
Neil Gorsuch
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (FAVORABLE UNFAVORABLE)
382
38%
379
42%
-6
-11%
384
47%
-9
-12%
256
49%
78
32%
5
6%
364
42%
170
41%
104
38%
46
43%
17
16%
44
45%
93
41%
68
38%
50
39%
31
33%
89
44%
49
34%
61
47%
37
30%
235
41%
147
34%
TOTAL HEARD OF
--------------
788
79%
718
79%
46
80%
664
81%
66
84%
429
83%
214
88%
73
78%
680
79%
335
81%
218
79%
93
85%
74
70%
69
70%
186
82%
139
77%
107
83%
76
82%
161
80%
106
74%
108
83%
94
77%
471
83%
318
73%
476
48%
452
50%
14
23%
449
55%
16
21%
299
58%
122
50%
25
27%
436
51%
205
50%
133
48%
60
55%
28
27%
49
49%
113
50%
86
48%
66
52%
39
42%
105
52%
61
42%
73
56%
52
42%
288
51%
188
44%
94
9%
73
8%
20
34%
65
8%
26
33%
43
8%
44
18%
20
21%
72
8%
35
9%
29
11%
14
13%
11
11%
4
4%
20
9%
18
10%
17
13%
8
8%
16
8%
11
8%
12
9%
15
12%
53
9%
41
9%
218
22%
193
21%
13
22%
151
18%
24
31%
87
17%
48
20%
28
31%
171
20%
95
23%
55
20%
19
17%
34
32%
16
16%
53
23%
35
19%
24
19%
29
32%
41
20%
35
24%
22
17%
27
22%
130
23%
89
21%
NEVER HEARD OF
212
21%
187
21%
12
20%
156
19%
12
16%
89
17%
29
12%
20
22%
180
21%
77
19%
57
21%
16
15%
32
30%
30
30%
40
18%
41
23%
22
17%
17
18%
42
20%
38
26%
23
17%
28
23%
97
17%
115
27%
**RATIO (FAVORABLE /
UNFAVORABLE)
5.1
6.2
0.7
7.0
0.6
6.9
2.8
1.3
6.0
5.8
4.6
4.3
2.5
11.5
5.6
4.7
4.0
4.9
6.7
5.4
6.0
3.4
5.4
4.6
FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 19-6
QUESTION 17:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 174
Neil Gorsuch
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (FAVORABLE UNFAVORABLE)
382
38%
18
23%
91
39%
91
34%
32
30%
91
49%
10
29%
49
50%
78
28%
304
42%
141
34%
241
41%
57
37%
327
39%
249
49%
191
51%
143
38%
103
43%
4
9%
76
46%
331
41%
51
27%
35
35%
TOTAL HEARD OF
--------------
788
79%
61
80%
174
75%
218
82%
92
86%
151
81%
24
73%
68
69%
219
80%
569
78%
331
80%
457
78%
131
85%
651
78%
396
77%
317
84%
305
82%
203
84%
35
71%
125
76%
639
79%
149
77%
70
69%
476
48%
27
35%
108
47%
121
45%
51
48%
104
56%
15
43%
50
51%
116
42%
360
50%
188
45%
288
49%
77
50%
397
48%
280
55%
221
59%
185
50%
129
54%
15
30%
86
52%
399
50%
77
40%
43
42%
94
9%
9
12%
17
7%
30
11%
19
18%
13
7%
5
14%
1
1%
38
14%
56
8%
47
11%
47
8%
20
13%
70
8%
31
6%
31
8%
42
11%
26
11%
10
21%
11
7%
68
8%
25
13%
8
8%
218
22%
25
32%
49
21%
68
25%
21
20%
34
18%
5
15%
16
17%
65
24%
153
21%
96
23%
122
21%
33
22%
184
22%
85
17%
64
17%
78
21%
48
20%
10
20%
28
17%
172
21%
47
24%
19
19%
NEVER HEARD OF
212
21%
15
20%
58
25%
48
18%
15
14%
35
19%
9
27%
31
31%
55
20%
156
22%
84
20%
127
22%
23
15%
182
22%
116
23%
59
16%
68
18%
37
16%
14
29%
39
24%
167
21%
45
23%
31
31%
**RATIO (FAVORABLE /
UNFAVORABLE)
5.1
2.9
6.4
4.1
2.6
8.1
3.0
51.5
3.1
6.4
4.0
6.1
3.9
5.6
9.2
7.2
4.4
5.0
1.4
8.0
5.8
3.0
5.5
FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 19-7
QUESTION 17:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 175
Neil Gorsuch
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (FAVORABLE UNFAVORABLE)
382
38%
175
37%
78
37%
71
38%
58
47%
209
40%
154
34%
176
42%
153
39%
73
34%
131
39%
92
39%
59
34%
77
45%
23
29%
63
52%
117
44%
142
42%
323
44%
60
22%
214
32%
169
50%
353
42%
29
17%
TOTAL HEARD OF
--------------
788
79%
379
79%
167
78%
143
77%
100
81%
418
80%
353
78%
342
82%
302
77%
161
76%
269
80%
174
74%
135
77%
143
84%
67
82%
103
84%
220
83%
264
78%
587
81%
201
73%
496
75%
292
87%
662
80%
126
75%
476
48%
217
45%
98
46%
90
48%
71
57%
255
49%
199
44%
215
52%
191
49%
91
43%
161
48%
109
47%
80
45%
91
53%
35
43%
73
59%
143
54%
168
50%
384
53%
92
34%
273
41%
203
60%
416
50%
60
35%
94
9%
42
9%
20
10%
19
10%
13
11%
46
9%
45
10%
40
9%
39
10%
18
9%
30
9%
17
7%
20
12%
15
9%
12
15%
9
8%
26
10%
26
8%
61
8%
33
12%
60
9%
34
10%
63
8%
31
18%
218
22%
120
25%
48
23%
34
19%
16
13%
117
22%
109
24%
87
21%
73
18%
51
24%
78
23%
48
20%
35
20%
37
22%
20
24%
21
17%
52
20%
70
21%
143
20%
76
27%
164
25%
55
16%
183
22%
36
21%
NEVER HEARD OF
212
21%
99
21%
46
22%
42
23%
24
19%
104
20%
100
22%
76
18%
91
23%
52
24%
69
20%
60
26%
40
23%
28
16%
15
18%
19
16%
44
17%
74
22%
138
19%
74
27%
168
25%
44
13%
169
20%
42
25%
**RATIO (FAVORABLE /
UNFAVORABLE)
5.1
5.2
4.9
4.8
5.4
5.6
4.4
5.4
4.9
5.0
5.4
6.4
3.9
6.2
2.9
7.7
5.6
6.5
6.3
2.8
4.6
5.9
6.6
2.0
FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 19-8
QUESTION 17:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 176
Neil Gorsuch
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (FAVORABLE UNFAVORABLE)
382
38%
309
42%
73
28%
144
30%
115
54%
61
41%
60
52%
1
3%
271
40%
94
37%
17
28%
375
42%
7
6%
182
43%
162
36%
344
39%
38
31%
99
36%
284
39%
154
39%
228
42%
154
34%
126
37%
TOTAL HEARD OF
--------------
788
79%
589
79%
200
77%
353
74%
182
85%
113
77%
108
92%
34
75%
551
80%
205
81%
33
53%
695
79%
93
79%
338
80%
342
76%
681
78%
107
86%
224
81%
564
78%
308
79%
444
81%
345
76%
255
75%
476
48%
368
50%
108
42%
190
40%
132
62%
70
48%
74
63%
11
24%
339
49%
119
47%
18
30%
440
50%
36
31%
216
51%
204
45%
420
48%
56
45%
135
49%
341
47%
184
47%
274
50%
202
45%
151
45%
94
9%
59
8%
35
13%
45
9%
16
8%
9
6%
14
12%
10
21%
68
10%
25
10%
1
2%
65
7%
29
24%
34
8%
42
9%
76
9%
18
15%
37
13%
57
8%
30
8%
46
8%
48
11%
25
7%
218
22%
161
22%
57
22%
118
25%
34
16%
33
23%
20
17%
13
30%
144
21%
61
24%
13
21%
190
22%
29
24%
89
21%
97
21%
186
21%
33
26%
52
19%
166
23%
94
24%
123
23%
95
21%
79
23%
NEVER HEARD OF
212
21%
153
21%
59
23%
126
26%
31
15%
34
23%
9
8%
12
25%
136
20%
47
19%
28
47%
187
21%
24
21%
86
20%
109
24%
195
22%
17
14%
51
19%
161
22%
82
21%
104
19%
108
24%
83
25%
**RATIO (FAVORABLE /
UNFAVORABLE)
5.1
6.2
3.1
4.2
8.2
7.4
5.5
1.1
5.0
4.7
16.7
6.7
1.3
6.4
4.8
5.5
3.1
3.7
5.9
6.1
5.9
4.2
6.0
FAVORABLE
UNFAVORABLE
HEARD OF/NO OPINION
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 20-1
QUESTION 18:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Chuck Schumer
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (FAVORABLE UNFAVORABLE)
-403
-40%
-207
-40%
-118
-42%
-325
-40%
-75
-40%
-90
-48%
-102
-41%
-150
-39%
-61
-33%
-40
-43%
-111
-42%
-83
-34%
-68
-41%
-101
-43%
-96
-41%
-307
-40%
-261
-50%
-142
-30%
-45
-23%
-60
-34%
-74
-35%
-115
-51%
-109
-57%
822
82%
430
82%
220
78%
650
81%
167
89%
169
91%
194
78%
315
82%
144
79%
73
79%
227
87%
195
79%
132
80%
196
83%
194
82%
627
82%
458
88%
363
76%
133
68%
144
81%
181
86%
191
85%
172
91%
65
6%
36
7%
15
5%
51
6%
14
8%
13
7%
10
4%
27
7%
15
8%
5
5%
24
9%
18
7%
6
4%
12
5%
10
4%
55
7%
32
6%
33
7%
14
7%
9
5%
18
8%
15
7%
10
5%
UNFAVORABLE
468
47%
243
46%
133
47%
376
47%
89
48%
103
55%
112
45%
178
46%
76
42%
45
49%
135
52%
101
41%
74
45%
112
48%
106
45%
362
47%
293
56%
175
36%
59
30%
69
38%
91
43%
130
58%
119
63%
HEARD OF/NO OPINION
289
29%
151
29%
72
26%
224
28%
63
34%
53
28%
72
29%
110
29%
53
29%
23
25%
68
26%
75
30%
52
31%
72
30%
78
33%
211
28%
133
26%
156
33%
61
31%
67
38%
72
34%
47
21%
43
23%
NEVER HEARD OF
178
18%
94
18%
63
22%
157
19%
20
11%
17
9%
53
22%
70
18%
38
21%
19
21%
34
13%
51
21%
33
20%
40
17%
42
18%
137
18%
62
12%
117
24%
64
32%
35
19%
30
14%
33
15%
17
9%
**RATIO (FAVORABLE /
UNFAVORABLE)
0.1
0.1
0.1
0.1
0.2
0.1
0.1
0.2
0.2
0.1
0.2
0.2
0.1
0.1
0.1
0.2
0.1
0.2
0.2
0.1
0.2
0.1
0.1
TOTAL HEARD OF
-------------FAVORABLE
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 177
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 20-2
QUESTION 18:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Chuck Schumer
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- -----
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
BASE=TOTAL SAMPLE
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (FAVORABLE UNFAVORABLE)
-403
-40%
-28
-30%
-82
-42%
-151
-65%
-76
-63%
-18
-17%
-51
-26%
-73
-40%
-33
-47%
-60
-33%
-101
-31%
-165
-45%
-76
-63%
-90
-37%
-171
-61%
-72
-27%
-70
-33%
-126
-50%
-81
-30%
-114
-58%
-59
-31%
-298
-43%
-87
-40%
822
82%
74
79%
171
88%
214
92%
113
94%
59
57%
154
79%
149
83%
59
86%
146
79%
259
80%
310
84%
107
89%
206
85%
252
90%
199
74%
164
78%
221
88%
209
76%
173
88%
143
74%
582
83%
180
82%
65
6%
9
10%
12
6%
11
5%
7
5%
4
4%
14
7%
14
8%
4
5%
10
6%
26
8%
26
7%
2
2%
18
7%
15
5%
19
7%
13
6%
16
6%
20
7%
7
3%
11
6%
46
7%
14
6%
UNFAVORABLE
468
47%
37
40%
95
49%
161
70%
83
69%
22
21%
65
33%
87
48%
36
53%
71
39%
128
39%
191
52%
78
65%
107
45%
186
67%
91
34%
84
40%
142
57%
101
37%
120
61%
70
37%
344
49%
100
46%
HEARD OF/NO OPINION
289
29%
28
30%
64
33%
41
18%
23
19%
33
32%
75
39%
48
26%
19
28%
65
35%
105
32%
93
25%
26
22%
81
34%
52
19%
89
33%
67
32%
63
25%
88
32%
46
23%
61
32%
191
27%
66
30%
NEVER HEARD OF
178
18%
19
21%
24
12%
19
8%
7
6%
44
43%
41
21%
31
17%
10
14%
38
21%
67
20%
60
16%
13
11%
35
15%
27
10%
70
26%
47
22%
30
12%
64
24%
24
12%
49
26%
116
17%
38
18%
**RATIO (FAVORABLE /
UNFAVORABLE)
0.1
0.3
0.1
0.1
0.1
0.2
0.2
0.2
0.1
0.1
0.2
0.1
-
0.2
0.1
0.2
0.2
0.1
0.2
0.1
0.2
0.1
0.1
TOTAL HEARD OF
-------------FAVORABLE
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 178
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 20-3
QUESTION 18:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Chuck Schumer
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (FAVORABLE UNFAVORABLE)
-403
-40%
-147
-49%
-185
-47%
-333
-48%
-64
-25%
-6
-13%
-46
-23%
-224
-42%
-56
-25%
-122
-50%
-75
-57%
-150
-50%
-226
-52%
-91
-47%
-86
-23%
-23
-54%
-67
-47%
-72
-40%
-29
-46%
-77
-41%
-73
-37%
-28
-37%
-33
-31%
822
82%
259
86%
325
83%
584
84%
201
78%
37
82%
150
74%
435
82%
180
80%
207
85%
120
90%
270
90%
389
90%
168
87%
264
71%
38
87%
131
92%
145
79%
49
76%
158
84%
157
79%
57
77%
87
81%
65
6%
17
6%
20
5%
37
5%
20
8%
8
18%
17
8%
34
6%
22
10%
9
4%
12
9%
17
6%
29
7%
13
7%
23
6%
-
13
9%
10
5%
-
12
7%
15
8%
6
8%
9
8%
UNFAVORABLE
468
47%
165
54%
205
52%
370
53%
84
32%
14
31%
63
31%
258
49%
78
35%
131
54%
87
66%
167
56%
255
59%
104
54%
109
29%
23
54%
80
56%
82
45%
29
46%
89
48%
88
45%
33
45%
42
39%
HEARD OF/NO OPINION
289
29%
77
25%
100
25%
177
25%
97
38%
15
33%
70
34%
142
27%
80
35%
67
27%
20
15%
85
28%
105
24%
51
26%
133
36%
14
33%
39
27%
53
29%
19
30%
56
30%
54
27%
18
24%
36
33%
NEVER HEARD OF
178
18%
44
14%
69
17%
113
16%
58
22%
8
18%
54
26%
95
18%
46
20%
37
15%
13
10%
31
10%
44
10%
25
13%
109
29%
5
13%
12
8%
38
21%
15
24%
29
16%
41
21%
17
23%
21
19%
**RATIO (FAVORABLE /
UNFAVORABLE)
0.1
0.1
0.1
0.1
0.2
0.6
0.3
0.1
0.3
0.1
0.1
0.1
0.1
0.1
0.2
-
0.2
0.1
-
0.1
0.2
0.2
0.2
TOTAL HEARD OF
-------------FAVORABLE
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 179
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 20-4
QUESTION 18:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Chuck Schumer
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ -----
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (FAVORABLE UNFAVORABLE)
-403
-40%
-30
-32%
-28
-26%
-59
-29%
-344
-43%
-309
-47%
-9
-35%
-84
-27%
-186
-45%
-188
-37%
-374
-40%
-29
-39%
-291
-36%
-112
-61%
-72
-65%
-28
-66%
-11
-38%
-7
-4%
-396
-48%
-341
-44%
-65
-34%
822
82%
79
83%
94
88%
173
86%
649
81%
561
85%
19
72%
242
76%
355
85%
407
80%
761
82%
60
83%
655
80%
167
90%
103
92%
37
88%
26
87%
125
75%
696
84%
646
82%
155
81%
65
6%
11
12%
19
17%
30
15%
35
4%
37
6%
1
3%
27
9%
30
7%
29
6%
59
6%
6
8%
56
7%
9
5%
3
3%
1
2%
5
18%
30
18%
35
4%
44
6%
12
6%
UNFAVORABLE
468
47%
42
44%
47
44%
88
44%
379
48%
346
53%
10
38%
111
35%
217
52%
217
42%
433
47%
34
47%
346
42%
121
66%
76
67%
29
68%
17
56%
37
22%
431
52%
386
49%
77
40%
HEARD OF/NO OPINION
289
29%
26
27%
29
27%
55
27%
234
29%
178
27%
8
31%
103
32%
108
26%
160
31%
268
29%
21
28%
253
31%
36
20%
25
22%
7
17%
4
13%
59
35%
230
28%
216
28%
66
35%
NEVER HEARD OF
178
18%
16
17%
13
12%
29
14%
149
19%
96
15%
7
28%
76
24%
62
15%
104
20%
166
18%
13
17%
160
20%
18
10%
9
8%
5
12%
4
13%
42
25%
136
16%
139
18%
36
19%
**RATIO (FAVORABLE /
UNFAVORABLE)
0.1
0.3
0.4
0.3
0.1
0.1
0.1
0.2
0.1
0.1
0.1
0.2
0.2
0.1
-
-
0.3
0.8
0.1
0.1
0.2
TOTAL HEARD OF
-------------FAVORABLE
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 180
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 20-5
QUESTION 18:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 181
Chuck Schumer
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (FAVORABLE UNFAVORABLE)
-403
-40%
-371
-41%
-21
-37%
-362
-44%
-30
-38%
-220
-42%
-133
-55%
-5
-6%
-394
-46%
-163
-40%
-123
-45%
-52
-48%
-25
-24%
-40
-40%
-91
-40%
-67
-37%
-69
-53%
-36
-38%
-81
-40%
-64
-45%
-58
-45%
-49
-40%
-233
-41%
-170
-39%
822
82%
744
82%
49
85%
690
84%
67
86%
440
85%
218
90%
72
77%
715
83%
347
84%
226
82%
95
87%
82
78%
72
73%
192
85%
141
78%
112
87%
80
87%
170
84%
120
83%
110
84%
99
81%
481
85%
340
79%
65
6%
58
6%
6
10%
54
7%
7
9%
46
9%
16
7%
20
22%
40
5%
30
7%
18
7%
8
7%
7
7%
2
2%
15
7%
14
8%
10
8%
5
5%
15
7%
7
5%
6
5%
6
5%
43
8%
22
5%
UNFAVORABLE
468
47%
429
47%
27
47%
416
51%
37
47%
265
51%
149
61%
26
27%
433
50%
193
47%
141
51%
60
55%
32
31%
41
42%
106
47%
81
45%
79
61%
40
44%
96
47%
71
49%
65
50%
55
45%
276
49%
192
44%
HEARD OF/NO OPINION
289
29%
257
28%
16
27%
220
27%
23
29%
129
25%
53
22%
26
28%
241
28%
124
30%
66
24%
28
25%
42
40%
29
29%
72
32%
46
25%
23
18%
35
38%
59
29%
43
30%
39
30%
38
31%
162
28%
127
29%
NEVER HEARD OF
178
18%
161
18%
9
15%
130
16%
11
14%
77
15%
25
10%
21
23%
145
17%
65
16%
49
18%
14
13%
24
22%
27
27%
34
15%
39
22%
17
13%
12
13%
33
16%
24
17%
20
16%
23
19%
86
15%
92
21%
**RATIO (FAVORABLE /
UNFAVORABLE)
0.1
0.1
0.2
0.1
0.2
0.2
0.1
0.8
0.1
0.2
0.1
0.1
0.2
-
0.1
0.2
0.1
0.1
0.2
0.1
0.1
0.1
0.2
0.1
TOTAL HEARD OF
-------------FAVORABLE
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 20-6
QUESTION 18:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 182
Chuck Schumer
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- -----
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (FAVORABLE UNFAVORABLE)
-403
-40%
-19
-24%
-88
-38%
-92
-35%
-47
-44%
-95
-51%
-18
-52%
-45
-46%
-97
-35%
-306
-42%
-161
-39%
-242
-41%
-54
-35%
-348
-42%
-219
-43%
-180
-48%
-165
-44%
-96
-40%
-11
-23%
-72
-44%
-330
-41%
-73
-38%
-31
-30%
822
82%
59
77%
182
78%
223
84%
95
89%
158
85%
28
83%
76
77%
220
80%
602
83%
336
81%
485
83%
129
84%
687
82%
412
80%
315
84%
315
84%
215
90%
35
72%
136
82%
659
82%
163
84%
79
79%
65
6%
8
10%
13
6%
28
11%
8
8%
4
2%
1
4%
2
2%
22
8%
43
6%
28
7%
37
6%
16
11%
48
6%
24
5%
20
5%
26
7%
24
10%
5
11%
8
5%
49
6%
16
8%
11
11%
UNFAVORABLE
468
47%
26
34%
101
43%
120
45%
55
52%
99
53%
19
56%
47
48%
119
43%
349
48%
188
45%
279
48%
70
45%
395
47%
244
48%
200
53%
190
51%
120
50%
16
34%
80
48%
379
47%
89
46%
41
41%
HEARD OF/NO OPINION
289
29%
25
33%
68
29%
75
28%
32
30%
55
30%
8
23%
27
27%
79
29%
210
29%
120
29%
169
29%
43
28%
244
29%
144
28%
95
25%
99
26%
71
30%
13
28%
48
29%
231
29%
58
30%
28
27%
NEVER HEARD OF
178
18%
17
23%
51
22%
43
16%
11
11%
28
15%
6
17%
22
23%
54
20%
124
17%
79
19%
99
17%
25
16%
146
18%
100
20%
60
16%
59
16%
25
10%
14
28%
29
18%
148
18%
31
16%
21
21%
**RATIO (FAVORABLE /
UNFAVORABLE)
0.1
0.3
0.1
0.2
0.2
-
0.1
-
0.2
0.1
0.1
0.1
0.2
0.1
0.1
0.1
0.1
0.2
0.3
0.1
0.1
0.2
0.3
TOTAL HEARD OF
-------------FAVORABLE
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 20-7
QUESTION 18:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 183
Chuck Schumer
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- -----
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
BASE=TOTAL SAMPLE
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (FAVORABLE UNFAVORABLE)
-403
-40%
-183
-38%
-86
-41%
-76
-41%
-58
-47%
-213
-41%
-183
-40%
-179
-43%
-153
-39%
-78
-37%
-130
-39%
-97
-42%
-62
-35%
-86
-50%
-27
-33%
-62
-51%
-125
-47%
-136
-40%
-324
-45%
-79
-29%
-230
-35%
-172
-51%
-366
-44%
-37
-22%
822
82%
394
82%
175
82%
148
80%
105
84%
433
83%
363
80%
351
84%
316
80%
179
84%
278
82%
183
78%
139
79%
152
89%
70
86%
103
84%
231
88%
277
82%
611
84%
210
76%
526
79%
296
88%
689
83%
133
79%
65
6%
33
7%
14
6%
8
4%
10
8%
34
7%
29
6%
29
7%
22
6%
16
7%
22
7%
15
6%
11
7%
8
5%
8
10%
8
7%
15
6%
19
6%
43
6%
22
8%
41
6%
24
7%
43
5%
22
13%
UNFAVORABLE
468
47%
216
45%
100
47%
84
45%
68
54%
247
47%
211
47%
208
50%
175
45%
94
44%
153
45%
112
48%
73
42%
94
55%
35
43%
71
58%
141
53%
155
46%
367
51%
101
37%
271
41%
197
59%
409
49%
59
35%
HEARD OF/NO OPINION
289
29%
144
30%
61
29%
56
30%
28
22%
152
29%
123
27%
115
28%
118
30%
70
33%
102
30%
56
24%
54
31%
50
29%
26
32%
24
20%
76
29%
102
30%
202
28%
87
32%
215
32%
74
22%
237
28%
52
31%
NEVER HEARD OF
178
18%
85
18%
38
18%
37
20%
20
16%
89
17%
90
20%
66
16%
78
20%
34
16%
60
18%
51
22%
37
21%
19
11%
12
14%
19
16%
33
12%
62
18%
114
16%
65
24%
138
21%
40
12%
143
17%
36
21%
**RATIO (FAVORABLE /
UNFAVORABLE)
0.1
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.1
0.1
0.2
0.1
0.2
0.1
0.1
0.1
0.1
0.2
0.1
0.1
0.1
0.4
TOTAL HEARD OF
-------------FAVORABLE
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 20-8
QUESTION 18:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 184
Chuck Schumer
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ -----
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (FAVORABLE UNFAVORABLE)
-403
-40%
-310
-42%
-93
-36%
-157
-33%
-106
-50%
-57
-39%
-68
-58%
-14
-31%
-283
-41%
-102
-40%
-18
-29%
-376
-43%
-27
-23%
-188
-44%
-164
-36%
-352
-40%
-51
-41%
-108
-39%
-294
-41%
-158
-41%
-220
-40%
-183
-40%
-131
-39%
822
82%
605
82%
216
84%
367
77%
194
91%
113
77%
109
93%
39
87%
567
83%
216
85%
39
64%
725
82%
97
83%
359
85%
350
78%
709
81%
112
90%
234
85%
587
81%
316
81%
451
82%
370
82%
272
81%
65
6%
42
6%
22
9%
27
6%
17
8%
8
6%
8
7%
5
10%
47
7%
15
6%
3
4%
48
5%
17
15%
28
7%
25
6%
54
6%
11
9%
25
9%
40
6%
20
5%
37
7%
28
6%
19
6%
UNFAVORABLE
468
47%
352
47%
116
45%
184
38%
123
58%
66
45%
76
65%
19
41%
330
48%
117
46%
20
33%
423
48%
44
38%
216
51%
190
42%
406
46%
62
50%
133
48%
334
46%
178
46%
257
47%
211
47%
150
44%
HEARD OF/NO OPINION
289
29%
211
28%
78
30%
156
33%
53
25%
39
26%
25
21%
16
35%
190
28%
83
33%
16
27%
254
29%
35
30%
115
27%
135
30%
250
29%
39
31%
76
28%
213
29%
119
30%
157
29%
132
29%
104
31%
NEVER HEARD OF
178
18%
136
18%
42
16%
111
23%
19
9%
34
23%
8
7%
6
13%
120
17%
37
15%
22
36%
158
18%
20
17%
65
15%
101
22%
166
19%
12
10%
41
15%
138
19%
74
19%
96
18%
82
18%
65
19%
**RATIO (FAVORABLE /
UNFAVORABLE)
0.1
0.1
0.2
0.1
0.1
0.1
0.1
0.2
0.1
0.1
0.1
0.1
0.4
0.1
0.1
0.1
0.2
0.2
0.1
0.1
0.1
0.1
0.1
TOTAL HEARD OF
-------------FAVORABLE
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 21-1
QUESTION 19:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Nancy Pelosi
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (FAVORABLE UNFAVORABLE)
-715
-71%
-375
-72%
-196
-69%
-571
-71%
-140
-75%
-136
-73%
-182
-74%
-265
-69%
-131
-72%
-69
-75%
-188
-72%
-171
-70%
-115
-69%
-172
-73%
-169
-72%
-546
-71%
-394
-76%
-321
-67%
-95
-48%
-115
-64%
-151
-72%
-185
-83%
-169
-89%
952
95%
495
95%
269
95%
764
95%
181
97%
183
99%
230
93%
366
95%
172
95%
90
98%
252
96%
233
95%
153
93%
224
95%
221
93%
731
96%
504
97%
448
93%
170
86%
169
95%
204
97%
221
98%
187
99%
52
5%
26
5%
16
5%
41
5%
10
5%
7
4%
8
3%
26
7%
10
6%
5
6%
13
5%
14
6%
7
4%
12
5%
12
5%
39
5%
27
5%
25
5%
18
9%
13
7%
11
5%
7
3%
3
2%
UNFAVORABLE
767
77%
401
77%
211
75%
612
76%
150
80%
144
77%
190
77%
291
76%
141
78%
75
81%
201
77%
185
75%
121
74%
184
78%
181
77%
585
77%
421
81%
346
72%
113
57%
128
72%
162
77%
192
86%
172
91%
HEARD OF/NO OPINION
133
13%
68
13%
42
15%
111
14%
21
11%
32
17%
31
13%
49
13%
21
11%
10
10%
39
15%
33
13%
24
15%
28
12%
27
11%
106
14%
56
11%
77
16%
39
20%
28
16%
31
15%
22
10%
12
6%
48
5%
29
5%
14
5%
43
5%
6
3%
3
1%
17
7%
19
5%
10
5%
2
2%
9
4%
13
5%
12
7%
11
5%
15
7%
33
4%
16
3%
32
7%
27
14%
10
5%
7
3%
3
2%
2
1%
0.1
0.1
0.1
0.1
0.1
0.1
-
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.1
0.1
-
-
TOTAL HEARD OF
-------------FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 185
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 21-2
QUESTION 19:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Nancy Pelosi
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- -----
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
BASE=TOTAL SAMPLE
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (FAVORABLE UNFAVORABLE)
-715
-71%
-50
-53%
-134
-69%
-210
-90%
-110
-92%
-45
-43%
-132
-68%
-144
-80%
-59
-85%
-109
-59%
-228
-70%
-277
-75%
-100
-84%
-168
-70%
-226
-81%
-170
-63%
-151
-72%
-189
-75%
-186
-68%
-161
-82%
-128
-67%
-506
-72%
-164
-75%
952
95%
85
91%
188
96%
231
100%
119
99%
86
82%
186
95%
177
98%
68
99%
169
92%
307
94%
360
97%
115
96%
230
95%
274
98%
246
92%
202
95%
241
96%
254
93%
191
97%
180
94%
666
95%
210
96%
52
5%
10
11%
13
7%
4
2%
2
1%
8
8%
11
5%
6
3%
2
2%
14
8%
15
5%
19
5%
4
3%
14
6%
13
5%
15
5%
10
5%
11
4%
15
5%
7
4%
8
4%
38
5%
8
4%
UNFAVORABLE
767
77%
60
64%
148
76%
214
92%
112
93%
53
51%
143
73%
150
83%
60
87%
123
67%
243
75%
296
80%
104
87%
182
76%
239
86%
184
69%
162
76%
200
80%
201
74%
168
85%
137
71%
544
78%
172
79%
HEARD OF/NO OPINION
133
13%
15
16%
27
14%
14
6%
6
5%
24
23%
32
17%
21
11%
6
9%
32
17%
49
15%
45
12%
7
6%
34
14%
22
8%
48
18%
30
14%
30
12%
38
14%
16
8%
35
18%
84
12%
30
14%
48
5%
9
9%
7
4%
1
-
1
1%
18
18%
10
5%
4
2%
1
1%
15
8%
19
6%
10
3%
5
4%
11
5%
5
2%
22
8%
10
5%
10
4%
19
7%
5
3%
12
6%
32
5%
9
4%
0.1
0.2
0.1
-
-
0.2
0.1
-
-
0.1
0.1
0.1
-
0.1
0.1
0.1
0.1
0.1
0.1
-
0.1
0.1
-
TOTAL HEARD OF
-------------FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 186
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 21-3
QUESTION 19:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Nancy Pelosi
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (FAVORABLE UNFAVORABLE)
-715
-71%
-238
-79%
-308
-78%
-546
-78%
-146
-57%
-23
-51%
-104
-51%
-389
-73%
-137
-60%
-189
-77%
-93
-70%
-242
-81%
-335
-77%
-163
-84%
-217
-58%
-35
-82%
-101
-71%
-134
-73%
-48
-75%
-135
-72%
-130
-66%
-57
-77%
-74
-68%
952
95%
291
96%
379
96%
670
96%
238
92%
44
98%
186
91%
501
95%
215
95%
236
97%
128
97%
296
98%
424
98%
188
97%
339
91%
43
100%
140
98%
167
91%
63
98%
178
95%
188
95%
70
95%
102
94%
52
5%
14
5%
15
4%
29
4%
18
7%
5
10%
16
8%
29
6%
16
7%
6
2%
12
9%
11
4%
23
5%
8
4%
20
5%
-
7
5%
7
4%
1
2%
10
5%
16
8%
4
5%
7
6%
UNFAVORABLE
767
77%
252
83%
323
82%
575
83%
164
63%
28
61%
121
59%
418
79%
153
68%
195
80%
105
79%
253
84%
358
83%
171
89%
237
63%
35
82%
108
76%
141
77%
49
77%
145
78%
146
74%
61
82%
81
75%
HEARD OF/NO OPINION
133
13%
25
8%
40
10%
65
9%
56
22%
12
26%
49
24%
53
10%
45
20%
35
15%
11
9%
31
10%
42
10%
8
4%
83
22%
8
18%
25
17%
19
10%
13
20%
23
12%
26
13%
6
8%
15
14%
48
5%
12
4%
15
4%
27
4%
21
8%
1
2%
17
9%
29
5%
12
5%
8
3%
4
3%
5
2%
9
2%
5
3%
34
9%
-
3
2%
16
9%
1
2%
9
5%
10
5%
4
5%
6
6%
0.1
0.1
-
0.1
0.1
0.2
0.1
0.1
0.1
-
0.1
-
0.1
-
0.1
-
0.1
-
-
0.1
0.1
0.1
0.1
TOTAL HEARD OF
-------------FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 187
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 21-4
QUESTION 19:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Nancy Pelosi
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ -----
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (FAVORABLE UNFAVORABLE)
-715
-71%
-54
-57%
-54
-50%
-108
-53%
-607
-76%
-495
-75%
-9
-33%
-211
-67%
-307
-74%
-365
-72%
-672
-73%
-43
-59%
-559
-69%
-156
-84%
-98
-88%
-36
-84%
-22
-73%
-55
-33%
-660
-79%
-582
-74%
-125
-65%
952
95%
91
96%
104
97%
194
96%
757
95%
632
96%
24
89%
296
93%
394
95%
487
95%
881
95%
71
97%
767
94%
185
100%
112
100%
43
100%
30
100%
156
93%
796
96%
745
95%
183
96%
52
5%
11
12%
17
16%
28
14%
24
3%
31
5%
6
21%
15
5%
19
5%
26
5%
45
5%
7
9%
45
6%
6
3%
3
3%
-
3
10%
29
17%
23
3%
35
5%
12
6%
UNFAVORABLE
767
77%
65
68%
70
66%
136
67%
631
79%
526
80%
14
54%
226
71%
326
78%
391
77%
717
77%
50
68%
604
74%
162
88%
102
91%
36
84%
25
83%
84
50%
683
82%
617
79%
136
71%
HEARD OF/NO OPINION
133
13%
14
15%
16
15%
31
15%
102
13%
75
11%
4
14%
54
17%
49
12%
69
14%
119
13%
15
20%
117
14%
16
9%
7
6%
7
16%
2
7%
44
26%
90
11%
93
12%
35
18%
48
5%
4
4%
4
3%
8
4%
40
5%
24
4%
3
11%
22
7%
22
5%
24
5%
46
5%
2
3%
48
6%
-
-
-
-
11
7%
37
4%
40
5%
8
4%
0.1
0.2
0.2
0.2
-
0.1
0.4
0.1
0.1
0.1
0.1
0.1
0.1
-
-
-
0.1
0.3
-
0.1
0.1
TOTAL HEARD OF
-------------FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 188
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 21-5
QUESTION 19:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 189
Nancy Pelosi
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (FAVORABLE UNFAVORABLE)
-715
-71%
-661
-73%
-37
-63%
-643
-78%
-35
-45%
-408
-79%
-183
-75%
-23
-25%
-678
-79%
-292
-71%
-193
-70%
-89
-82%
-65
-61%
-76
-77%
-162
-72%
-126
-70%
-97
-75%
-70
-76%
-157
-78%
-102
-71%
-108
-83%
-79
-65%
-382
-67%
-333
-77%
952
95%
857
95%
57
99%
786
96%
75
97%
502
97%
240
99%
88
95%
823
96%
392
95%
258
94%
108
99%
101
95%
93
94%
213
94%
173
96%
121
94%
91
98%
197
97%
135
94%
123
94%
115
95%
537
95%
415
96%
52
5%
43
5%
5
9%
34
4%
12
16%
29
6%
16
6%
24
26%
26
3%
21
5%
17
6%
4
3%
7
7%
3
3%
8
4%
15
8%
5
4%
4
5%
8
4%
3
2%
3
2%
11
9%
36
6%
15
4%
UNFAVORABLE
767
77%
704
78%
42
73%
677
83%
48
61%
438
85%
198
82%
47
50%
703
82%
313
76%
210
76%
93
85%
72
68%
79
80%
170
75%
141
78%
102
79%
75
80%
165
81%
105
73%
111
85%
90
74%
418
74%
348
81%
HEARD OF/NO OPINION
133
13%
111
12%
10
17%
75
9%
15
19%
35
7%
26
11%
17
18%
94
11%
58
14%
32
12%
11
10%
21
20%
11
11%
35
15%
18
10%
14
11%
12
13%
23
12%
26
18%
8
6%
15
12%
82
14%
51
12%
48
5%
48
5%
1
1%
34
4%
3
3%
15
3%
3
1%
5
5%
36
4%
19
5%
17
6%
1
1%
5
5%
6
6%
13
6%
7
4%
8
6%
2
2%
6
3%
9
6%
8
6%
7
5%
31
5%
17
4%
0.1
0.1
0.1
-
0.3
0.1
0.1
0.5
-
0.1
0.1
-
0.1
-
-
0.1
0.1
0.1
-
-
-
0.1
0.1
-
TOTAL HEARD OF
-------------FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 21-6
QUESTION 19:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 190
Nancy Pelosi
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- -----
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (FAVORABLE UNFAVORABLE)
-715
-71%
-45
-59%
-163
-70%
-186
-70%
-80
-75%
-156
-84%
-9
-26%
-76
-77%
-179
-65%
-536
-74%
-297
-72%
-418
-71%
-86
-56%
-623
-75%
-397
-78%
-276
-73%
-281
-75%
-159
-66%
-31
-64%
-132
-80%
-594
-74%
-121
-63%
-58
-58%
952
95%
69
91%
219
94%
250
94%
104
98%
184
99%
31
91%
93
95%
258
94%
694
96%
400
96%
552
94%
146
95%
795
95%
487
95%
355
94%
354
95%
228
95%
44
92%
160
97%
765
95%
186
96%
96
95%
52
5%
7
9%
7
3%
14
5%
6
6%
5
3%
9
26%
3
3%
21
8%
30
4%
23
6%
29
5%
20
13%
31
4%
18
3%
20
5%
14
4%
20
8%
3
6%
6
3%
36
5%
15
8%
9
9%
UNFAVORABLE
767
77%
52
68%
171
73%
200
75%
86
81%
161
86%
18
52%
80
81%
200
73%
566
78%
320
77%
446
76%
105
69%
653
78%
415
81%
296
79%
295
79%
179
74%
34
70%
138
84%
630
78%
137
70%
67
67%
HEARD OF/NO OPINION
133
13%
10
14%
41
18%
36
13%
12
11%
19
10%
5
14%
10
11%
36
13%
97
13%
56
14%
77
13%
21
14%
111
13%
55
11%
39
10%
45
12%
30
12%
7
15%
17
10%
99
12%
34
18%
19
19%
48
5%
7
9%
13
6%
16
6%
3
2%
2
1%
3
9%
5
5%
16
6%
32
4%
15
4%
33
6%
7
5%
38
5%
25
5%
21
6%
19
5%
12
5%
4
8%
4
3%
41
5%
7
4%
5
5%
0.1
0.1
-
0.1
0.1
-
0.5
-
0.1
0.1
0.1
0.1
0.2
-
-
0.1
-
0.1
0.1
-
0.1
0.1
0.1
TOTAL HEARD OF
-------------FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 21-7
QUESTION 19:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 191
Nancy Pelosi
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- -----
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
BASE=TOTAL SAMPLE
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (FAVORABLE UNFAVORABLE)
-715
-71%
-338
-71%
-160
-75%
-131
-71%
-86
-69%
-388
-74%
-292
-64%
-309
-74%
-304
-77%
-137
-64%
-249
-74%
-165
-70%
-128
-73%
-119
-69%
-54
-67%
-91
-74%
-187
-71%
-262
-78%
-541
-75%
-174
-63%
-462
-70%
-253
-75%
-629
-76%
-86
-51%
952
95%
454
95%
203
95%
175
95%
121
97%
499
95%
429
95%
392
94%
377
96%
206
96%
320
95%
222
95%
169
96%
162
94%
79
97%
114
93%
251
95%
324
96%
689
95%
263
96%
632
95%
319
95%
796
96%
155
92%
52
5%
21
4%
8
4%
11
6%
12
10%
22
4%
33
7%
22
5%
11
3%
15
7%
16
5%
12
5%
6
3%
11
6%
7
8%
7
6%
18
7%
8
2%
33
5%
19
7%
33
5%
18
5%
29
4%
23
13%
UNFAVORABLE
767
77%
359
75%
168
79%
141
77%
98
79%
410
78%
325
72%
331
79%
315
80%
152
71%
264
78%
177
76%
134
77%
130
76%
61
75%
98
80%
205
78%
271
80%
574
79%
193
70%
496
75%
271
81%
658
79%
109
65%
HEARD OF/NO OPINION
133
13%
74
15%
27
13%
23
12%
10
8%
67
13%
71
16%
39
9%
51
13%
38
18%
40
12%
33
14%
28
16%
21
12%
11
14%
9
7%
28
11%
45
13%
82
11%
51
19%
103
16%
30
9%
110
13%
24
14%
48
5%
24
5%
10
5%
10
5%
4
3%
24
5%
24
5%
25
6%
16
4%
8
4%
18
5%
12
5%
7
4%
10
6%
3
3%
8
7%
13
5%
14
4%
36
5%
12
4%
32
5%
17
5%
35
4%
13
8%
0.1
0.1
-
0.1
0.1
0.1
0.1
0.1
-
0.1
0.1
0.1
-
0.1
0.1
0.1
0.1
-
0.1
0.1
0.1
0.1
-
0.2
TOTAL HEARD OF
-------------FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 21-8
QUESTION 19:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 192
Nancy Pelosi
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ -----
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (FAVORABLE UNFAVORABLE)
-715
-71%
-536
-72%
-179
-69%
-327
-68%
-175
-82%
-99
-68%
-94
-80%
-19
-42%
-488
-71%
-193
-76%
-34
-56%
-668
-76%
-47
-40%
-325
-77%
-308
-68%
-633
-72%
-82
-66%
-182
-66%
-533
-73%
-262
-67%
-360
-66%
-355
-78%
-267
-79%
952
95%
707
95%
244
95%
444
93%
210
99%
140
96%
117
100%
40
89%
650
95%
248
98%
53
87%
847
96%
105
90%
406
96%
423
94%
829
95%
123
99%
255
93%
696
96%
367
94%
515
94%
437
97%
327
97%
52
5%
38
5%
13
5%
20
4%
9
4%
12
8%
5
5%
6
13%
37
5%
11
4%
4
6%
33
4%
19
16%
18
4%
21
5%
39
4%
13
10%
17
6%
35
5%
23
6%
39
7%
13
3%
7
2%
UNFAVORABLE
767
77%
574
77%
193
75%
347
73%
184
86%
111
76%
100
85%
25
55%
525
76%
204
81%
38
63%
700
79%
66
57%
343
81%
329
73%
672
77%
95
76%
199
72%
567
78%
285
73%
399
73%
368
81%
275
81%
HEARD OF/NO OPINION
133
13%
95
13%
38
15%
77
16%
18
8%
17
12%
12
10%
9
20%
89
13%
33
13%
11
19%
114
13%
20
17%
45
11%
73
16%
118
13%
15
12%
39
14%
94
13%
59
15%
77
14%
56
12%
45
13%
48
5%
34
5%
14
5%
34
7%
3
1%
6
4%
-
5
11%
36
5%
4
2%
8
13%
36
4%
12
10%
18
4%
29
6%
47
5%
2
1%
20
7%
29
4%
23
6%
33
6%
16
3%
11
3%
0.1
0.1
0.1
0.1
-
0.1
0.1
0.2
0.1
0.1
0.1
-
0.3
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
-
-
TOTAL HEARD OF
-------------FAVORABLE
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 22-1
QUESTION 20:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Mitt Romney
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (FAVORABLE UNFAVORABLE)
217
22%
161
31%
68
24%
229
28%
-9
-5%
28
15%
65
26%
78
20%
45
25%
29
31%
25
10%
69
28%
37
23%
56
24%
59
25%
158
21%
56
11%
161
34%
46
23%
56
31%
31
15%
46
20%
38
20%
TOTAL HEARD OF
--------------
991
99%
518
99%
280
99%
798
99%
187
100%
186
100%
243
98%
382
99%
180
99%
91
99%
259
99%
242
98%
165
100%
234
99%
234
99%
757
99%
517
99%
474
99%
193
98%
177
99%
209
99%
223
99%
189
100%
FAVORABLE
498
50%
287
55%
142
50%
429
53%
68
36%
89
48%
126
51%
190
49%
94
51%
48
52%
116
45%
131
53%
81
49%
122
52%
122
52%
376
49%
231
44%
267
56%
100
51%
98
55%
91
43%
114
51%
95
50%
UNFAVORABLE
281
28%
126
24%
73
26%
200
25%
77
41%
61
33%
61
25%
111
29%
49
27%
19
21%
91
35%
62
25%
44
27%
65
28%
63
27%
219
29%
175
34%
106
22%
54
27%
42
23%
60
29%
69
31%
57
30%
HEARD OF/NO OPINION
211
21%
105
20%
65
23%
169
21%
42
22%
36
20%
56
23%
81
21%
38
21%
24
26%
52
20%
49
20%
40
24%
47
20%
50
21%
162
21%
110
21%
101
21%
39
20%
38
21%
58
27%
40
18%
37
20%
9
1%
6
1%
3
1%
9
1%
-
-
4
2%
3
1%
2
1%
1
1%
2
1%
4
2%
-
2
1%
2
1%
7
1%
3
1%
6
1%
4
2%
2
1%
2
1%
1
1%
-
1.8
2.3
1.9
2.1
0.9
1.5
2.1
1.7
1.9
2.5
1.3
2.1
1.8
1.9
1.9
1.7
1.3
2.5
1.9
2.3
1.5
1.7
1.7
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 193
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 22-2
QUESTION 20:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Mitt Romney
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (FAVORABLE UNFAVORABLE)
217
22%
5
5%
22
11%
29
13%
24
20%
42
40%
65
33%
54
30%
14
20%
30
16%
69
21%
85
23%
33
27%
21
9%
35
13%
77
29%
83
39%
59
24%
102
37%
13
7%
62
32%
158
23%
36
16%
TOTAL HEARD OF
--------------
991
99%
91
98%
194
99%
232
100%
120
100%
102
98%
193
99%
180
99%
69
100%
179
97%
323
99%
369
100%
120
100%
239
99%
278
100%
262
98%
212
100%
249
99%
270
99%
195
99%
190
99%
691
99%
218
100%
FAVORABLE
498
50%
41
44%
80
41%
110
48%
61
51%
59
57%
109
56%
99
55%
34
49%
78
43%
159
49%
196
53%
65
54%
100
41%
131
47%
137
51%
130
61%
128
51%
159
58%
85
43%
103
54%
348
50%
111
51%
UNFAVORABLE
281
28%
37
39%
57
29%
81
35%
37
31%
18
17%
44
23%
44
24%
20
29%
49
27%
90
28%
111
30%
32
26%
79
33%
96
34%
60
22%
46
22%
69
27%
57
21%
72
37%
42
22%
190
27%
76
35%
HEARD OF/NO OPINION
211
21%
13
14%
57
29%
40
17%
22
18%
25
24%
39
20%
37
20%
15
22%
52
28%
73
22%
63
17%
24
20%
60
25%
51
18%
65
24%
36
17%
52
21%
53
19%
39
20%
45
23%
153
22%
31
14%
9
1%
2
2%
1
1%
-
-
2
2%
3
1%
1
1%
-
5
3%
3
1%
1
-
-
2
1%
1
-
6
2%
-
2
1%
4
1%
1
1%
2
1%
7
1%
1
-
1.8
1.1
1.4
1.4
1.6
3.4
2.5
2.2
1.7
1.6
1.8
1.8
2.0
1.3
1.4
2.3
2.8
1.9
2.8
1.2
2.5
1.8
1.5
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 194
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 22-3
QUESTION 20:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Mitt Romney
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (FAVORABLE UNFAVORABLE)
217
22%
90
30%
122
31%
212
30%
11
4%
-7
-14%
26
13%
150
28%
26
11%
41
17%
16
12%
86
29%
101
23%
17
9%
99
26%
8
18%
21
14%
44
24%
22
34%
41
22%
37
19%
24
32%
21
19%
TOTAL HEARD OF
--------------
991
99%
299
99%
392
99%
691
99%
256
99%
44
97%
200
98%
524
99%
224
99%
243
100%
132
99%
300
100%
431
100%
193
100%
367
98%
43
100%
143
100%
180
98%
63
98%
184
98%
198
100%
73
99%
107
99%
FAVORABLE
498
50%
172
57%
216
55%
387
56%
100
39%
11
24%
84
41%
292
55%
95
42%
111
46%
64
48%
166
55%
230
53%
90
47%
177
47%
22
51%
67
47%
92
50%
34
53%
98
52%
92
47%
42
57%
51
48%
UNFAVORABLE
281
28%
82
27%
94
24%
176
25%
88
34%
17
39%
59
29%
142
27%
69
31%
70
29%
49
37%
80
27%
129
30%
74
38%
79
21%
14
33%
46
33%
48
26%
12
19%
56
30%
55
28%
18
25%
30
28%
HEARD OF/NO OPINION
211
21%
45
15%
83
21%
128
18%
68
26%
16
35%
57
28%
89
17%
60
27%
62
25%
19
14%
53
18%
71
17%
29
15%
111
30%
7
16%
29
21%
40
22%
17
26%
30
16%
51
26%
13
17%
25
23%
9
1%
4
1%
2
1%
6
1%
2
1%
1
3%
3
2%
6
1%
2
1%
1
-
1
1%
1
-
2
-
-
7
2%
-
-
3
2%
1
2%
3
2%
-
1
1%
1
1%
1.8
2.1
2.3
2.2
1.1
0.6
1.4
2.1
1.4
1.6
1.3
2.1
1.8
1.2
2.3
1.5
1.4
1.9
2.7
1.7
1.7
2.3
1.7
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 195
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 22-4
QUESTION 20:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Mitt Romney
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (FAVORABLE UNFAVORABLE)
217
22%
7
8%
-5
-5%
2
1%
214
27%
141
21%
-6
-22%
82
26%
70
17%
145
28%
215
23%
2
2%
245
30%
-28
-15%
-25
-22%
-2
-5%
-1
-4%
41
25%
176
21%
212
27%
5
3%
TOTAL HEARD OF
--------------
991
99%
95
100%
106
99%
201
99%
790
99%
649
99%
27
100%
315
99%
411
99%
507
99%
918
99%
73
100%
806
99%
185
100%
112
100%
43
100%
30
100%
165
99%
826
99%
776
99%
191
100%
FAVORABLE
498
50%
40
42%
39
36%
79
39%
420
53%
334
51%
5
18%
159
50%
203
49%
266
52%
469
51%
30
40%
437
54%
62
33%
32
28%
17
41%
13
42%
82
49%
417
50%
417
53%
72
38%
UNFAVORABLE
281
28%
33
34%
44
41%
76
38%
205
26%
193
29%
11
40%
77
24%
133
32%
120
24%
254
27%
28
38%
191
23%
90
49%
57
51%
20
46%
14
46%
40
24%
241
29%
205
26%
67
35%
HEARD OF/NO OPINION
211
21%
23
24%
24
22%
46
23%
165
21%
121
18%
11
42%
79
25%
75
18%
121
24%
196
21%
16
21%
178
22%
33
18%
24
21%
6
13%
4
12%
43
26%
168
20%
154
20%
51
27%
9
1%
-
1
1%
1
1%
8
1%
7
1%
-
2
1%
5
1%
4
1%
9
1%
-
9
1%
-
-
-
-
2
1%
7
1%
9
1%
-
1.8
1.2
0.9
1.0
2.0
1.7
0.4
2.1
1.5
2.2
1.8
1.1
2.3
0.7
0.6
0.9
0.9
2.0
1.7
2.0
1.1
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 196
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 22-5
QUESTION 20:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 197
Mitt Romney
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (FAVORABLE UNFAVORABLE)
217
22%
198
22%
3
4%
203
25%
-8
-10%
251
48%
-68
-28%
21
23%
179
21%
90
22%
44
16%
16
15%
34
32%
33
33%
63
28%
42
23%
3
2%
9
10%
56
28%
41
29%
9
7%
33
27%
105
19%
112
26%
TOTAL HEARD OF
--------------
991
99%
896
99%
58
100%
816
100%
77
98%
515
100%
242
100%
92
99%
852
99%
409
99%
275
100%
108
99%
102
97%
97
98%
223
99%
180
100%
128
99%
93
100%
201
99%
142
99%
126
97%
122
100%
562
99%
429
99%
FAVORABLE
498
50%
454
50%
25
43%
439
54%
24
31%
347
67%
71
29%
46
49%
430
50%
200
49%
135
49%
54
50%
56
53%
54
54%
115
51%
95
53%
53
41%
42
45%
112
55%
81
56%
55
42%
66
54%
272
48%
227
52%
UNFAVORABLE
281
28%
257
28%
23
39%
236
29%
32
41%
97
19%
139
57%
24
26%
251
29%
109
27%
91
33%
38
35%
22
21%
21
21%
52
23%
53
30%
51
39%
33
35%
56
28%
40
27%
45
35%
33
27%
166
29%
115
27%
HEARD OF/NO OPINION
211
21%
185
20%
10
18%
141
17%
20
26%
71
14%
33
13%
22
24%
171
20%
99
24%
49
18%
15
14%
25
23%
22
23%
56
25%
32
18%
24
18%
18
20%
33
16%
22
15%
26
20%
23
19%
124
22%
88
20%
9
1%
9
1%
-
4
-
1
2%
2
-
1
-
1
1%
7
1%
3
1%
-
1
1%
3
3%
2
2%
3
1%
-
1
1%
-
2
1%
2
1%
4
3%
-
6
1%
3
1%
1.8
1.8
1.1
1.9
0.8
3.6
0.5
1.9
1.7
1.8
1.5
1.4
2.5
2.6
2.2
1.8
1.1
1.3
2.0
2.0
1.2
2.0
1.6
2.0
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 22-6
QUESTION 20:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 198
Mitt Romney
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (FAVORABLE UNFAVORABLE)
217
22%
3
4%
39
17%
36
14%
21
20%
71
38%
17
50%
29
30%
79
29%
138
19%
83
20%
134
23%
40
26%
176
21%
122
24%
52
14%
112
30%
32
13%
6
13%
44
27%
200
25%
17
9%
22
22%
TOTAL HEARD OF
--------------
991
99%
75
99%
230
99%
263
99%
107
100%
185
99%
34
100%
97
98%
271
99%
720
99%
411
99%
580
99%
154
100%
825
99%
506
99%
372
99%
371
100%
239
100%
48
98%
165
100%
798
99%
193
100%
100
99%
FAVORABLE
498
50%
29
38%
110
47%
117
44%
55
51%
109
59%
21
64%
56
57%
155
57%
343
47%
210
51%
288
49%
84
54%
409
49%
263
51%
174
46%
210
56%
113
47%
25
51%
87
53%
412
51%
86
44%
51
51%
UNFAVORABLE
281
28%
26
34%
71
31%
82
31%
34
32%
38
20%
5
14%
26
27%
76
28%
205
28%
127
31%
155
26%
44
29%
233
28%
141
28%
122
33%
98
26%
80
33%
18
38%
43
26%
212
26%
69
36%
29
28%
HEARD OF/NO OPINION
211
21%
20
27%
48
21%
64
24%
18
17%
38
20%
8
23%
15
15%
39
14%
172
24%
74
18%
137
24%
26
17%
183
22%
101
20%
76
20%
63
17%
46
19%
4
9%
35
21%
173
22%
38
20%
20
20%
9
1%
1
1%
2
1%
3
1%
-
1
1%
-
2
2%
3
1%
6
1%
5
1%
4
1%
-
8
1%
6
1%
4
1%
2
-
1
-
1
2%
-
8
1%
1
-
1
1%
1.8
1.1
1.5
1.4
1.6
2.9
4.6
2.1
2.0
1.7
1.7
1.9
1.9
1.8
1.9
1.4
2.1
1.4
1.3
2.0
1.9
1.2
1.8
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 22-7
QUESTION 20:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 199
Mitt Romney
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (FAVORABLE UNFAVORABLE)
217
22%
81
17%
64
30%
50
27%
21
17%
135
26%
96
21%
52
12%
129
33%
22
10%
89
26%
44
19%
56
32%
22
13%
6
7%
1
1%
38
14%
102
30%
140
19%
76
28%
183
28%
34
10%
177
21%
40
23%
TOTAL HEARD OF
--------------
991
99%
474
99%
211
99%
183
99%
123
99%
517
99%
450
99%
412
99%
389
99%
213
100%
335
99%
233
100%
173
99%
169
98%
81
100%
122
99%
260
98%
335
99%
717
99%
274
100%
657
99%
334
99%
824
99%
167
99%
FAVORABLE
498
50%
225
47%
116
54%
98
53%
60
48%
269
52%
221
49%
190
45%
223
57%
93
44%
175
52%
114
49%
97
56%
76
44%
35
44%
51
42%
123
47%
178
53%
353
49%
145
53%
342
52%
156
46%
411
49%
88
52%
UNFAVORABLE
281
28%
144
30%
52
24%
47
25%
39
31%
135
26%
125
28%
138
33%
94
24%
72
34%
86
25%
70
30%
41
24%
55
32%
30
36%
50
41%
86
32%
77
23%
213
29%
69
25%
159
24%
122
36%
233
28%
48
29%
HEARD OF/NO OPINION
211
21%
105
22%
43
20%
38
21%
24
20%
113
22%
103
23%
85
20%
73
18%
49
23%
75
22%
48
21%
34
20%
38
22%
16
20%
20
17%
51
19%
80
24%
151
21%
60
22%
155
23%
56
17%
180
22%
31
18%
9
1%
4
1%
2
1%
2
1%
1
1%
6
1%
3
1%
5
1%
4
1%
-
3
1%
1
-
2
1%
3
2%
-
1
1%
4
2%
3
1%
8
1%
1
-
7
1%
2
1%
7
1%
2
1%
1.8
1.6
2.2
2.1
1.5
2.0
1.8
1.4
2.4
1.3
2.0
1.6
2.4
1.4
1.2
1.0
1.4
2.3
1.7
2.1
2.1
1.3
1.8
1.8
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 22-8
QUESTION 20:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 200
Mitt Romney
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (FAVORABLE UNFAVORABLE)
217
22%
167
23%
50
19%
125
26%
60
28%
46
31%
-19
-17%
6
14%
176
26%
27
11%
14
22%
194
22%
23
20%
36
8%
118
26%
154
18%
63
50%
26
10%
191
26%
49
13%
64
12%
153
34%
121
36%
TOTAL HEARD OF
--------------
991
99%
734
99%
257
99%
474
99%
212
100%
145
99%
116
99%
43
96%
679
99%
251
100%
61
100%
875
99%
116
99%
420
99%
446
99%
867
99%
124
100%
273
99%
718
99%
386
99%
541
99%
450
99%
336
99%
FAVORABLE
498
50%
369
50%
129
50%
243
51%
115
54%
81
55%
41
35%
19
43%
361
53%
112
44%
25
41%
438
50%
60
51%
180
43%
232
51%
413
47%
86
69%
122
44%
376
52%
168
43%
240
44%
258
57%
195
58%
UNFAVORABLE
281
28%
202
27%
80
31%
118
25%
55
26%
35
24%
61
52%
13
29%
185
27%
85
34%
11
19%
244
28%
37
32%
144
34%
114
25%
259
30%
23
18%
96
35%
185
26%
119
31%
176
32%
105
23%
74
22%
HEARD OF/NO OPINION
211
21%
164
22%
47
18%
114
24%
43
20%
29
20%
14
12%
11
25%
133
19%
54
21%
25
40%
192
22%
19
16%
95
22%
100
22%
196
22%
16
13%
55
20%
156
22%
99
25%
125
23%
86
19%
66
20%
9
1%
7
1%
2
1%
4
1%
1
-
1
1%
1
1%
2
4%
8
1%
1
-
-
8
1%
1
1%
4
1%
5
1%
9
1%
-
2
1%
7
1%
4
1%
6
1%
3
1%
2
1%
1.8
1.8
1.6
2.1
2.1
2.3
0.7
1.5
2.0
1.3
2.2
1.8
1.6
1.2
2.0
1.6
3.7
1.3
2.0
1.4
1.4
2.5
2.6
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 23-1
QUESTION 21:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
George W. Bush
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
557
56%
349
67%
163
58%
512
63%
47
25%
92
49%
143
58%
243
63%
79
44%
58
63%
107
41%
169
69%
91
55%
134
57%
130
55%
428
56%
238
46%
319
67%
103
52%
116
65%
108
51%
122
54%
108
57%
998
100%
523
100%
282
100%
805
100%
187
100%
186
100%
247
100%
383
100%
182
100%
92
100%
261
100%
245
100%
164
100%
236
100%
236
100%
762
100%
520
100%
478
100%
197
100%
178
99%
211
100%
224
100%
188
100%
FAVORABLE
738
74%
419
80%
209
74%
628
78%
107
57%
129
69%
183
74%
301
78%
125
68%
71
78%
171
66%
200
81%
118
72%
176
75%
172
73%
566
74%
358
69%
379
79%
143
73%
140
78%
152
72%
163
73%
138
73%
UNFAVORABLE
180
18%
70
13%
46
16%
116
14%
60
32%
36
20%
40
16%
58
15%
45
25%
14
15%
65
25%
31
13%
28
17%
42
18%
42
18%
138
18%
120
23%
60
12%
40
20%
24
13%
45
21%
41
18%
30
16%
81
8%
34
6%
27
10%
61
8%
20
10%
21
11%
24
10%
24
6%
12
7%
7
7%
25
10%
13
5%
18
11%
17
7%
22
9%
59
8%
41
8%
40
8%
14
7%
14
8%
14
7%
19
9%
20
10%
2
-
1
-
1
-
2
-
-
-
-
2
-
-
-
-
1
-
1
-
-
-
2
-
-
2
-
-
1
1%
-
-
1
-
4.1
6.0
4.6
5.4
1.8
3.5
4.6
5.2
2.7
5.1
2.7
6.4
4.3
4.1
4.1
4.1
3.0
6.4
3.6
5.9
3.4
3.9
4.6
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 201
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 23-2
QUESTION 21:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
George W. Bush
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
557
56%
36
39%
77
40%
124
54%
71
59%
67
65%
147
75%
106
58%
38
54%
83
45%
195
60%
206
56%
73
61%
115
48%
123
44%
164
61%
156
74%
153
61%
196
72%
89
45%
115
60%
412
59%
102
47%
998
100%
93
100%
195
100%
232
100%
120
100%
104
100%
194
100%
180
100%
68
99%
184
100%
325
100%
370
100%
120
100%
241
100%
279
100%
267
100%
211
100%
250
100%
273
100%
196
100%
191
100%
698
100%
218
100%
FAVORABLE
738
74%
61
66%
126
65%
172
74%
91
76%
82
79%
167
85%
130
72%
48
69%
124
67%
246
75%
274
74%
94
78%
169
70%
190
68%
201
75%
178
84%
193
77%
226
83%
135
69%
142
74%
527
75%
152
69%
UNFAVORABLE
180
18%
25
27%
49
25%
47
20%
20
17%
15
14%
20
10%
25
14%
10
15%
40
22%
51
16%
68
18%
21
17%
54
22%
67
24%
37
14%
22
11%
40
16%
30
11%
46
23%
27
14%
115
16%
50
23%
81
8%
7
8%
20
10%
13
6%
9
8%
7
7%
7
4%
25
14%
10
15%
20
11%
28
9%
28
8%
5
4%
18
8%
23
8%
30
11%
10
5%
18
7%
16
6%
16
8%
22
12%
56
8%
16
7%
2
-
-
-
-
-
-
1
-
1
-
1
1%
-
1
-
1
-
-
-
-
1
-
1
-
-
1
-
-
1
-
1
-
1
-
4.1
2.5
2.6
3.6
4.5
5.5
8.3
5.3
4.7
3.1
4.8
4.0
4.5
3.1
2.9
5.4
7.9
4.8
7.4
2.9
5.3
4.6
3.1
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 202
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 23-3
QUESTION 21:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 203
George W. Bush
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
557
56%
184
61%
260
66%
444
64%
96
37%
17
38%
95
47%
328
62%
91
40%
139
57%
52
39%
190
63%
242
56%
90
46%
226
60%
29
67%
63
44%
98
54%
45
71%
110
59%
133
67%
43
58%
37
34%
998
100%
302
100%
393
100%
696
100%
257
100%
45
100%
203
100%
528
100%
226
100%
244
100%
133
100%
301
100%
433
100%
193
100%
372
100%
43
100%
143
100%
183
100%
64
100%
186
99%
197
100%
74
100%
108
100%
FAVORABLE
738
74%
233
77%
314
80%
547
78%
161
62%
30
66%
139
68%
406
77%
150
66%
181
74%
87
65%
237
79%
324
75%
137
71%
277
74%
34
79%
95
66%
130
71%
53
83%
143
77%
158
80%
56
76%
68
63%
UNFAVORABLE
180
18%
48
16%
54
14%
103
15%
65
25%
13
28%
44
21%
78
15%
59
26%
43
17%
35
26%
47
16%
82
19%
47
24%
51
14%
5
12%
31
22%
32
18%
8
12%
33
18%
25
12%
14
19%
32
29%
81
8%
21
7%
26
7%
47
7%
31
12%
3
6%
20
10%
43
8%
18
8%
20
8%
11
8%
16
5%
27
6%
9
5%
44
12%
4
9%
17
12%
20
11%
3
5%
9
5%
15
8%
4
5%
8
8%
2
-
-
1
-
1
-
1
-
-
1
-
2
-
-
-
-
-
-
-
2
-
-
-
-
-
1
1%
1
-
-
-
4.1
4.8
5.8
5.3
2.5
2.3
3.2
5.2
2.5
4.2
2.5
5.1
4.0
2.9
5.4
6.5
3.0
4.0
6.8
4.3
6.4
4.1
2.2
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 23-4
QUESTION 21:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
George W. Bush
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
557
56%
33
35%
24
22%
57
28%
501
63%
388
59%
-1
-4%
170
54%
238
57%
304
59%
542
58%
16
21%
491
60%
67
36%
47
41%
16
38%
4
13%
65
39%
492
59%
491
63%
63
33%
998
100%
95
100%
107
100%
202
100%
796
100%
655
100%
27
100%
317
100%
416
100%
509
100%
925
100%
73
100%
813
100%
185
100%
112
100%
43
100%
30
100%
167
100%
831
100%
783
100%
191
100%
FAVORABLE
738
74%
59
62%
60
56%
119
59%
618
78%
496
76%
11
42%
230
73%
310
75%
387
76%
697
75%
41
56%
619
76%
118
64%
75
67%
27
62%
17
55%
109
65%
628
75%
612
78%
113
59%
UNFAVORABLE
180
18%
26
28%
36
33%
62
31%
118
15%
108
16%
12
46%
60
19%
72
17%
83
16%
155
17%
25
34%
129
16%
51
28%
28
25%
10
24%
13
42%
44
26%
136
16%
121
15%
50
26%
81
8%
9
10%
12
11%
21
10%
60
8%
51
8%
3
12%
27
8%
34
8%
39
8%
73
8%
7
10%
65
8%
15
8%
9
8%
6
13%
1
2%
15
9%
66
8%
50
6%
28
15%
2
-
-
-
-
2
-
2
-
-
-
-
2
-
2
-
-
2
-
-
-
-
-
-
2
-
2
-
-
4.1
2.2
1.7
1.9
5.3
4.6
0.9
3.8
4.3
4.7
4.5
1.6
4.8
2.3
2.6
2.6
1.3
2.5
4.6
5.1
2.3
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 204
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 23-5
QUESTION 21:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 205
George W. Bush
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
557
56%
525
58%
17
29%
499
61%
24
30%
371
72%
49
20%
41
44%
494
57%
248
60%
136
50%
51
47%
69
66%
53
54%
136
60%
112
62%
61
47%
40
43%
118
58%
88
61%
64
49%
68
56%
293
52%
265
61%
998
100%
903
100%
58
100%
818
100%
78
100%
517
100%
243
100%
93
100%
858
100%
410
100%
275
100%
109
100%
105
100%
99
100%
225
100%
180
100%
128
99%
93
100%
202
100%
144
100%
131
100%
122
100%
568
100%
431
100%
FAVORABLE
738
74%
679
75%
35
61%
633
77%
47
61%
430
83%
138
57%
63
68%
642
75%
311
76%
195
71%
76
70%
84
80%
71
72%
172
76%
142
79%
88
68%
59
64%
152
75%
112
78%
92
71%
88
72%
403
71%
335
77%
UNFAVORABLE
180
18%
154
17%
19
32%
134
16%
24
30%
59
11%
89
37%
23
24%
148
17%
63
15%
58
21%
26
23%
15
14%
18
18%
36
16%
30
16%
28
21%
19
20%
34
17%
24
17%
28
22%
20
16%
110
19%
70
16%
81
8%
70
8%
4
8%
51
6%
7
9%
27
5%
16
7%
7
7%
68
8%
35
9%
22
8%
7
6%
6
6%
10
11%
18
8%
9
5%
12
10%
15
16%
16
8%
8
5%
10
8%
15
12%
55
10%
26
6%
2
-
2
-
-
2
-
-
1
-
-
-
2
-
2
-
-
-
-
-
1
-
-
1
1%
-
1
-
-
-
-
-
2
-
4.1
4.4
1.9
4.7
2.0
7.3
1.5
2.8
4.3
4.9
3.3
3.0
5.5
4.0
4.8
4.8
3.2
3.1
4.4
4.7
3.3
4.4
3.7
4.8
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 23-6
QUESTION 21:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 206
George W. Bush
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
557
56%
30
39%
115
49%
146
55%
59
55%
133
72%
21
61%
54
55%
146
53%
411
57%
227
55%
331
57%
69
45%
486
58%
314
61%
190
50%
203
54%
133
55%
28
58%
84
51%
473
59%
84
44%
47
47%
998
100%
75
99%
233
100%
265
100%
107
100%
186
100%
34
100%
99
100%
273
100%
725
100%
414
100%
584
100%
154
100%
831
100%
511
100%
374
100%
372
100%
240
100%
48
100%
165
100%
805
100%
194
100%
101
100%
FAVORABLE
738
74%
48
64%
164
71%
192
72%
78
74%
157
84%
27
79%
71
72%
200
73%
538
74%
308
74%
429
73%
107
70%
623
75%
394
77%
268
71%
275
74%
177
74%
35
73%
121
73%
606
75%
132
68%
70
69%
UNFAVORABLE
180
18%
18
24%
49
21%
46
17%
20
19%
24
13%
6
18%
17
17%
54
20%
126
17%
82
20%
98
17%
38
25%
137
16%
80
16%
78
21%
72
19%
44
18%
7
15%
37
22%
133
16%
47
24%
22
22%
81
8%
8
11%
19
8%
28
10%
8
8%
5
3%
1
3%
11
11%
19
7%
61
8%
25
6%
56
10%
9
6%
71
9%
37
7%
28
8%
26
7%
19
8%
6
13%
7
4%
66
8%
15
7%
9
9%
2
-
1
1%
-
1
-
-
-
-
-
1
-
1
-
1
-
1
-
-
2
-
1
-
2
-
1
-
-
-
-
2
-
-
-
4.1
2.6
3.3
4.2
3.9
6.6
4.4
4.2
3.7
4.3
3.8
4.4
2.8
4.5
4.9
3.4
3.8
4.0
4.9
3.3
4.6
2.8
3.1
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 23-7
QUESTION 21:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 207
George W. Bush
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
557
56%
272
57%
133
62%
93
50%
60
48%
330
63%
245
54%
201
48%
235
60%
104
49%
213
63%
123
53%
98
56%
78
46%
45
55%
49
40%
147
56%
208
61%
403
56%
154
56%
397
60%
160
48%
506
61%
51
30%
998
100%
477
100%
213
100%
185
100%
124
100%
521
100%
453
100%
416
100%
394
100%
213
100%
337
100%
234
100%
175
100%
171
99%
81
100%
122
99%
264
100%
337
100%
723
100%
275
100%
664
100%
334
99%
830
100%
169
100%
FAVORABLE
738
74%
350
73%
168
79%
133
72%
87
70%
406
78%
329
73%
289
69%
300
76%
151
71%
261
77%
168
72%
131
75%
115
67%
62
76%
81
66%
193
73%
259
76%
533
74%
204
74%
503
76%
234
70%
636
77%
101
60%
UNFAVORABLE
180
18%
78
16%
35
17%
40
22%
27
22%
75
14%
83
18%
88
21%
65
17%
48
22%
48
14%
46
20%
33
19%
37
21%
17
20%
33
27%
46
17%
51
15%
130
18%
50
18%
106
16%
74
22%
130
16%
50
30%
81
8%
49
10%
10
5%
12
6%
10
8%
40
8%
41
9%
38
9%
28
7%
14
7%
28
8%
20
8%
11
6%
19
11%
3
4%
8
6%
25
9%
28
8%
60
8%
21
7%
55
8%
26
8%
64
8%
17
10%
2
-
2
-
-
-
-
2
-
-
2
-
-
-
1
-
-
-
1
1%
-
1
1%
-
1
-
2
-
-
-
2
1%
2
-
-
4.1
4.5
4.8
3.3
3.2
5.4
3.9
3.3
4.6
3.2
5.5
3.7
4.0
3.1
3.7
2.5
4.2
5.1
4.1
4.1
4.7
3.2
4.9
2.0
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 23-8
QUESTION 21:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 208
George W. Bush
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
557
56%
415
56%
142
55%
314
66%
119
56%
90
61%
26
22%
9
20%
409
60%
108
43%
40
66%
524
59%
33
28%
208
49%
266
59%
475
54%
83
66%
140
51%
417
58%
207
53%
268
49%
290
64%
227
67%
998
100%
740
100%
258
100%
477
100%
213
100%
146
100%
117
100%
45
100%
685
100%
253
100%
61
100%
881
100%
117
100%
423
100%
450
100%
874
100%
124
100%
275
100%
723
100%
389
100%
547
100%
452
100%
337
100%
FAVORABLE
738
74%
551
74%
186
72%
376
79%
158
74%
113
77%
66
56%
24
53%
523
76%
169
67%
45
73%
669
76%
68
58%
299
70%
338
75%
637
73%
100
81%
197
72%
540
75%
282
72%
382
70%
356
79%
269
80%
UNFAVORABLE
180
18%
136
18%
44
17%
63
13%
39
18%
24
16%
40
34%
15
32%
114
17%
62
24%
4
7%
145
16%
35
30%
90
21%
72
16%
162
19%
18
14%
57
21%
123
17%
75
19%
114
21%
66
15%
42
13%
81
8%
53
7%
28
11%
37
8%
16
8%
10
7%
11
9%
7
15%
47
7%
22
9%
12
19%
67
8%
14
12%
34
8%
40
9%
75
9%
6
5%
21
8%
59
8%
32
8%
51
9%
30
7%
25
8%
2
-
2
-
-
2
-
-
-
-
-
2
-
-
-
2
-
-
1
-
1
-
2
-
-
-
2
-
1
-
1
-
1
-
1
-
4.1
4.1
4.2
6.0
4.0
4.8
1.7
1.6
4.6
2.7
10.4
4.6
1.9
3.3
4.7
3.9
5.7
3.5
4.4
3.8
3.3
5.4
6.4
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
HEARD OF/NO OPINION
NEVER HEARD OF
**RATIO (FAVORABLE /
UNFAVORABLE)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 24-1
QUESTION 22:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Betsy DeVos
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
65
7%
75
14%
-2
-1%
74
9%
-7
-4%
-2
-1%
22
9%
29
8%
16
9%
10
11%
7
3%
23
9%
9
6%
15
6%
14
6%
52
7%
69
13%
-4
-1%
-13
-7%
-7
-4%
20
10%
34
15%
31
17%
782
78%
405
77%
217
77%
622
77%
155
83%
152
82%
196
79%
300
78%
135
74%
66
72%
206
79%
188
76%
129
78%
193
82%
193
82%
589
77%
406
78%
376
78%
145
74%
140
78%
175
83%
178
79%
144
76%
FAVORABLE
265
27%
162
31%
64
23%
226
28%
38
20%
41
22%
70
28%
106
27%
49
27%
25
28%
68
26%
67
27%
40
24%
64
27%
63
27%
202
26%
154
30%
111
23%
38
19%
33
18%
60
28%
74
33%
61
32%
UNFAVORABLE
200
20%
87
17%
66
23%
152
19%
45
24%
42
23%
48
20%
77
20%
33
18%
15
17%
60
23%
44
18%
31
19%
49
21%
49
21%
150
20%
85
16%
115
24%
51
26%
40
22%
40
19%
40
18%
29
16%
HEARD OF/NO OPINION
317
32%
157
30%
88
31%
244
30%
72
38%
69
37%
77
31%
118
31%
53
29%
25
28%
79
30%
76
31%
57
35%
80
34%
81
34%
237
31%
167
32%
150
31%
56
29%
66
37%
76
36%
65
29%
54
29%
NEVER HEARD OF
218
22%
119
23%
66
23%
185
23%
32
17%
34
18%
51
21%
85
22%
47
26%
26
28%
55
21%
58
24%
36
22%
43
18%
43
18%
175
23%
114
22%
104
22%
52
26%
39
22%
36
17%
46
21%
45
24%
**RATIO (FAVORABLE /
UNFAVORABLE)
1.3
1.9
1.0
1.5
0.8
1.0
1.4
1.4
1.5
1.7
1.1
1.5
1.3
1.3
1.3
1.3
1.8
1.0
0.7
0.8
1.5
1.8
2.1
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 209
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 24-2
QUESTION 22:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Betsy DeVos
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
65
7%
-3
-4%
23
12%
49
21%
28
24%
-10
-10%
-10
-5%
16
9%
3
5%
15
8%
16
5%
19
5%
16
13%
24
10%
45
16%
6
2%
-10
-5%
65
26%
11
4%
13
7%
-14
-7%
96
14%
-24
-11%
782
78%
73
78%
158
81%
175
76%
88
73%
72
69%
157
81%
147
81%
57
82%
131
71%
247
76%
304
82%
100
83%
179
74%
227
81%
199
74%
177
84%
198
79%
208
76%
151
77%
155
81%
555
79%
171
78%
FAVORABLE
265
27%
23
25%
51
26%
80
34%
41
35%
14
14%
42
22%
54
30%
19
28%
42
23%
74
23%
103
28%
46
38%
58
24%
96
34%
57
21%
54
25%
95
38%
67
24%
47
24%
41
22%
216
31%
39
18%
UNFAVORABLE
200
20%
27
29%
27
14%
31
13%
13
11%
24
23%
52
27%
38
21%
16
23%
27
15%
58
18%
85
23%
30
25%
34
14%
51
18%
51
19%
64
30%
31
12%
56
20%
34
18%
56
29%
120
17%
63
29%
HEARD OF/NO OPINION
317
32%
23
25%
80
41%
65
28%
33
27%
34
32%
63
32%
54
30%
21
31%
62
34%
115
35%
116
31%
24
20%
87
36%
80
29%
91
34%
59
28%
72
29%
85
31%
70
36%
58
30%
218
31%
68
31%
NEVER HEARD OF
218
22%
20
22%
37
19%
57
24%
32
27%
32
31%
38
19%
34
19%
12
18%
53
29%
78
24%
67
18%
20
17%
62
26%
52
19%
69
26%
35
16%
53
21%
66
24%
45
23%
37
19%
144
21%
48
22%
**RATIO (FAVORABLE /
UNFAVORABLE)
1.3
0.9
1.9
2.6
3.1
0.6
0.8
1.4
1.2
1.5
1.3
1.2
1.5
1.7
1.9
1.1
0.8
3.1
1.2
1.4
0.7
1.8
0.6
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 210
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 24-3
QUESTION 22:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Betsy DeVos
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
65
7%
76
25%
17
4%
93
13%
-23
-9%
-5
-11%
-12
-6%
90
17%
-39
-17%
14
6%
54
40%
36
12%
90
21%
-18
-9%
-7
-2%
-1
-2%
-1
-1%
16
9%
5
8%
8
4%
21
10%
7
10%
9
8%
782
78%
245
81%
316
80%
561
81%
191
74%
30
66%
143
70%
424
80%
162
71%
196
80%
119
90%
242
80%
361
83%
158
82%
264
71%
35
82%
117
82%
147
80%
49
76%
152
81%
148
75%
53
71%
82
76%
FAVORABLE
265
27%
122
40%
98
25%
220
32%
39
15%
6
13%
32
16%
178
34%
29
13%
58
24%
75
57%
89
30%
164
38%
40
21%
61
16%
9
22%
31
22%
55
30%
15
23%
52
28%
53
27%
21
28%
28
26%
UNFAVORABLE
200
20%
46
15%
81
21%
127
18%
62
24%
11
25%
44
22%
88
17%
68
30%
44
18%
21
16%
52
17%
74
17%
58
30%
68
18%
10
24%
32
22%
39
21%
10
15%
44
23%
33
17%
13
18%
19
18%
HEARD OF/NO OPINION
317
32%
78
26%
137
35%
215
31%
90
35%
13
28%
67
33%
158
30%
65
29%
95
39%
22
17%
101
33%
123
28%
60
31%
134
36%
15
35%
54
38%
53
29%
24
38%
56
30%
62
31%
19
25%
34
32%
NEVER HEARD OF
218
22%
57
19%
78
20%
135
19%
67
26%
15
34%
61
30%
105
20%
65
29%
48
20%
14
10%
59
20%
73
17%
35
18%
110
29%
8
18%
26
18%
36
20%
15
24%
35
19%
50
25%
21
29%
26
24%
**RATIO (FAVORABLE /
UNFAVORABLE)
1.3
2.7
1.2
1.7
0.6
0.5
0.7
2.0
0.4
1.3
3.5
1.7
2.2
0.7
0.9
0.9
1.0
1.4
1.6
1.2
1.6
1.5
1.5
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 211
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 24-4
QUESTION 22:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Betsy DeVos
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
65
7%
-1
-1%
-5
-5%
-6
-3%
71
9%
118
18%
-5
-17%
-48
-15%
98
24%
-8
-2%
90
10%
-25
-34%
59
7%
6
3%
18
16%
3
6%
-14
-47%
-13
-8%
78
9%
92
12%
-31
-16%
782
78%
75
79%
83
77%
158
78%
624
78%
527
80%
21
81%
233
74%
337
81%
382
75%
720
78%
62
86%
625
77%
157
85%
96
85%
38
89%
23
77%
125
75%
657
79%
613
78%
147
77%
FAVORABLE
265
27%
24
26%
28
26%
52
26%
213
27%
225
34%
6
21%
35
11%
162
39%
94
18%
256
28%
9
13%
216
27%
49
26%
32
29%
13
31%
3
11%
32
19%
233
28%
231
29%
25
13%
UNFAVORABLE
200
20%
25
27%
33
30%
58
29%
142
18%
107
16%
10
38%
82
26%
64
15%
102
20%
166
18%
34
47%
157
19%
43
23%
15
13%
10
24%
18
58%
45
27%
154
19%
138
18%
56
29%
HEARD OF/NO OPINION
317
32%
25
27%
22
21%
48
24%
270
34%
195
30%
6
22%
116
37%
112
27%
187
37%
298
32%
19
26%
252
31%
65
35%
48
43%
14
34%
2
8%
47
28%
270
32%
245
31%
66
34%
NEVER HEARD OF
218
22%
20
21%
25
23%
44
22%
173
22%
129
20%
5
19%
84
26%
79
19%
128
25%
207
22%
11
14%
190
23%
28
15%
17
15%
5
11%
7
23%
42
25%
176
21%
171
22%
44
23%
**RATIO (FAVORABLE /
UNFAVORABLE)
1.3
1.0
0.8
0.9
1.5
2.1
0.5
0.4
2.5
0.9
1.5
0.3
1.4
1.1
2.2
1.3
0.2
0.7
1.5
1.7
0.5
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 212
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 24-5
QUESTION 22:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 213
Betsy DeVos
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
65
7%
91
10%
-18
-31%
108
13%
-36
-46%
64
12%
-5
-2%
-13
-14%
79
9%
29
7%
20
7%
14
13%
-12
-11%
13
13%
19
8%
5
3%
16
12%
-5
-5%
18
9%
-2
-1%
19
14%
3
3%
72
13%
-7
-2%
782
78%
701
77%
51
88%
655
80%
65
84%
414
80%
204
84%
73
79%
671
78%
332
81%
216
79%
90
83%
79
75%
64
65%
188
83%
142
78%
106
82%
63
68%
163
80%
114
79%
96
73%
92
75%
450
79%
332
77%
FAVORABLE
265
27%
254
28%
9
15%
255
31%
7
10%
171
33%
64
26%
18
19%
239
28%
112
27%
79
29%
37
34%
15
14%
22
23%
67
30%
48
27%
42
32%
14
15%
56
28%
34
24%
38
29%
30
24%
176
31%
89
21%
UNFAVORABLE
200
20%
163
18%
27
46%
147
18%
43
55%
108
21%
69
28%
30
33%
160
19%
83
20%
59
21%
22
21%
27
25%
9
9%
48
21%
44
24%
26
20%
18
20%
38
19%
36
25%
19
14%
26
22%
104
18%
96
22%
HEARD OF/NO OPINION
317
32%
285
31%
15
26%
253
31%
15
19%
135
26%
71
29%
25
27%
272
32%
138
33%
78
28%
31
29%
38
36%
33
33%
73
32%
49
27%
38
30%
31
33%
68
34%
44
31%
40
30%
36
29%
171
30%
147
34%
NEVER HEARD OF
218
22%
204
23%
7
12%
165
20%
13
16%
103
20%
39
16%
20
21%
189
22%
80
19%
59
21%
19
17%
26
25%
34
35%
38
17%
39
22%
23
18%
30
32%
40
20%
30
21%
35
27%
31
25%
118
21%
100
23%
**RATIO (FAVORABLE /
UNFAVORABLE)
1.3
1.6
0.3
1.7
0.2
1.6
0.9
0.6
1.5
1.4
1.3
1.6
0.6
2.4
1.4
1.1
1.6
0.7
1.5
1.0
2.0
1.1
1.7
0.9
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 24-6
QUESTION 22:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 214
Betsy DeVos
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
65
7%
5
7%
22
10%
16
6%
11
10%
17
9%
-3
-9%
-4
-4%
-2
-1%
68
9%
12
3%
53
9%
-3
-2%
76
9%
86
17%
69
18%
11
3%
39
16%
-1
-3%
6
4%
81
10%
-16
-8%
-8
-7%
782
78%
61
80%
170
73%
216
81%
87
82%
145
78%
27
79%
76
77%
230
84%
552
76%
339
82%
443
76%
136
89%
637
76%
401
78%
302
80%
302
81%
200
83%
38
79%
125
76%
627
78%
156
80%
75
74%
FAVORABLE
265
27%
23
31%
63
27%
70
26%
30
28%
51
28%
7
19%
22
22%
76
28%
189
26%
112
27%
153
26%
44
29%
221
27%
164
32%
132
35%
100
27%
89
37%
13
27%
41
25%
232
29%
33
17%
15
14%
UNFAVORABLE
200
20%
18
24%
40
17%
53
20%
19
18%
34
18%
10
29%
26
26%
78
28%
122
17%
100
24%
100
17%
47
31%
146
17%
78
15%
63
17%
89
24%
50
21%
15
30%
35
21%
151
19%
49
25%
22
22%
HEARD OF/NO OPINION
317
32%
20
26%
67
29%
93
35%
38
36%
60
32%
10
31%
28
29%
76
28%
241
33%
127
31%
190
33%
45
29%
271
32%
159
31%
107
28%
113
30%
61
25%
10
22%
50
30%
243
30%
74
38%
38
38%
NEVER HEARD OF
218
22%
15
20%
63
27%
50
19%
19
18%
41
22%
7
21%
22
23%
44
16%
174
24%
76
18%
141
24%
18
11%
196
24%
111
22%
73
20%
71
19%
40
17%
10
21%
40
24%
180
22%
38
20%
26
26%
**RATIO (FAVORABLE /
UNFAVORABLE)
1.3
1.3
1.6
1.3
1.6
1.5
0.7
0.9
1.0
1.6
1.1
1.5
0.9
1.5
2.1
2.1
1.1
1.8
0.9
1.2
1.5
0.7
0.7
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 24-7
QUESTION 22:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 215
Betsy DeVos
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
65
7%
35
7%
-4
-2%
9
5%
25
20%
41
8%
23
5%
48
12%
18
5%
-
40
12%
18
8%
-2
-1%
9
5%
-1
-1%
17
14%
46
17%
41
12%
104
14%
-39
-14%
1
-
64
19%
88
11%
-23
-14%
782
78%
370
77%
169
79%
141
76%
102
82%
415
79%
354
78%
324
78%
312
79%
160
75%
266
79%
181
77%
132
75%
138
81%
65
80%
94
77%
208
79%
273
81%
575
79%
207
75%
504
76%
278
83%
647
78%
135
80%
FAVORABLE
265
27%
128
27%
42
20%
46
25%
49
40%
146
28%
117
26%
123
29%
100
25%
44
21%
98
29%
63
27%
40
23%
45
26%
18
23%
39
32%
96
36%
94
28%
229
32%
36
13%
136
21%
129
38%
233
28%
32
19%
UNFAVORABLE
200
20%
93
19%
46
22%
36
20%
24
20%
105
20%
94
21%
75
18%
82
21%
44
21%
58
17%
45
19%
42
24%
36
21%
19
23%
22
18%
50
19%
53
16%
125
17%
75
27%
135
20%
65
19%
144
17%
56
33%
HEARD OF/NO OPINION
317
32%
150
31%
80
38%
59
32%
29
23%
164
31%
143
31%
126
30%
130
33%
72
34%
111
33%
72
31%
50
28%
57
33%
27
34%
33
27%
63
24%
125
37%
221
31%
96
35%
232
35%
85
25%
270
33%
47
28%
NEVER HEARD OF
218
22%
108
23%
44
21%
44
24%
22
18%
108
21%
99
22%
94
22%
82
21%
53
25%
72
21%
53
23%
43
25%
33
19%
17
20%
29
23%
56
21%
66
19%
150
21%
68
25%
160
24%
58
17%
184
22%
34
20%
**RATIO (FAVORABLE /
UNFAVORABLE)
1.3
1.4
0.9
1.3
2.0
1.4
1.2
1.6
1.2
1.0
1.7
1.4
1.0
1.2
1.0
1.8
1.9
1.8
1.8
0.5
1.0
2.0
1.6
0.6
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 24-8
QUESTION 22:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 216
Betsy DeVos
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
65
7%
61
8%
4
2%
21
4%
15
7%
18
12%
14
12%
-2
-4%
92
13%
-32
-13%
5
7%
81
9%
-16
-14%
63
15%
12
3%
74
8%
-9
-7%
18
7%
47
6%
38
10%
87
16%
-22
-5%
-
782
78%
577
78%
205
80%
350
73%
175
82%
120
82%
100
86%
36
79%
551
80%
198
78%
33
55%
684
77%
98
84%
337
79%
341
76%
678
77%
104
83%
230
84%
552
76%
299
77%
426
78%
356
79%
264
78%
FAVORABLE
265
27%
200
27%
65
25%
107
22%
61
29%
46
31%
41
35%
10
22%
214
31%
43
17%
8
14%
239
27%
26
22%
141
33%
101
22%
242
28%
23
18%
86
31%
179
25%
103
26%
175
32%
90
20%
72
21%
UNFAVORABLE
200
20%
140
19%
60
23%
86
18%
46
22%
28
19%
27
23%
12
26%
121
18%
75
30%
4
6%
158
18%
42
36%
78
18%
90
20%
168
19%
32
26%
68
25%
132
18%
65
17%
87
16%
113
25%
71
21%
HEARD OF/NO OPINION
317
32%
237
32%
81
31%
156
33%
68
32%
47
32%
32
27%
14
31%
216
31%
80
32%
21
35%
286
32%
31
27%
118
28%
150
33%
268
31%
49
39%
77
28%
241
33%
132
34%
164
30%
153
34%
120
36%
NEVER HEARD OF
218
22%
165
22%
53
20%
128
27%
37
18%
26
18%
17
14%
9
21%
136
20%
55
22%
28
45%
199
23%
19
16%
87
21%
110
24%
197
23%
21
17%
45
16%
173
24%
91
23%
121
22%
97
21%
74
22%
**RATIO (FAVORABLE /
UNFAVORABLE)
1.3
1.4
1.1
1.2
1.3
1.6
1.5
0.8
1.8
0.6
2.2
1.5
0.6
1.8
1.1
1.4
0.7
1.3
1.4
1.6
2.0
0.8
1.0
**D/S (FAVORABLE UNFAVORABLE)
TOTAL HEARD OF
--------------
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 25-1
QUESTION 23:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Rex Tillerson
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (FAVORABLE UNFAVORABLE)
241
24%
161
31%
41
14%
201
25%
39
21%
47
25%
50
20%
111
29%
33
18%
26
28%
61
23%
50
21%
42
25%
62
26%
61
26%
180
24%
153
29%
88
18%
11
6%
23
13%
45
22%
76
34%
85
45%
TOTAL HEARD OF
--------------
753
75%
400
76%
205
72%
605
75%
143
77%
144
78%
184
74%
292
76%
133
73%
64
69%
207
79%
176
72%
124
75%
183
77%
181
77%
572
75%
433
83%
320
67%
121
61%
127
71%
164
78%
180
81%
161
85%
FAVORABLE
351
35%
210
40%
77
27%
287
36%
62
33%
69
37%
76
31%
149
39%
57
31%
33
36%
94
36%
77
31%
58
35%
89
38%
84
36%
267
35%
224
43%
128
27%
40
20%
48
27%
66
31%
99
44%
99
52%
UNFAVORABLE
110
11%
49
9%
36
13%
86
11%
23
12%
22
12%
26
10%
38
10%
24
13%
7
8%
34
13%
27
11%
16
10%
26
11%
23
10%
87
11%
71
14%
40
8%
28
14%
25
14%
21
10%
23
10%
14
7%
HEARD OF/NO OPINION
291
29%
141
27%
91
32%
232
29%
58
31%
54
29%
82
33%
104
27%
52
28%
24
26%
78
30%
72
29%
50
30%
67
28%
73
31%
218
29%
139
27%
153
32%
53
27%
54
30%
77
37%
59
26%
48
25%
NEVER HEARD OF
247
25%
124
24%
78
28%
202
25%
43
23%
42
22%
63
26%
93
24%
49
27%
28
31%
54
21%
70
28%
41
25%
53
23%
55
23%
192
25%
87
17%
160
33%
76
39%
52
29%
47
22%
44
19%
28
15%
**RATIO (FAVORABLE /
UNFAVORABLE)
3.2
4.3
2.1
3.4
2.7
3.2
2.9
3.9
2.3
4.5
2.8
2.9
3.6
3.4
3.6
3.1
3.2
3.2
1.4
1.9
3.2
4.4
7.0
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 217
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 25-2
QUESTION 23:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Rex Tillerson
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (FAVORABLE UNFAVORABLE)
241
24%
11
11%
50
25%
93
40%
52
43%
1
1%
19
10%
68
38%
33
48%
37
20%
55
17%
108
29%
41
34%
45
19%
108
39%
47
18%
41
19%
97
39%
64
23%
52
26%
20
11%
230
33%
8
4%
TOTAL HEARD OF
--------------
753
75%
70
76%
162
83%
201
86%
106
88%
50
48%
129
66%
141
78%
55
80%
122
66%
230
71%
301
81%
100
83%
181
75%
252
90%
171
64%
149
70%
216
86%
184
67%
153
78%
129
67%
552
79%
155
71%
FAVORABLE
351
35%
29
31%
74
38%
121
52%
64
53%
11
11%
40
21%
76
42%
35
51%
47
26%
94
29%
152
41%
59
49%
75
31%
149
53%
67
25%
61
29%
126
50%
84
31%
78
40%
40
21%
294
42%
49
23%
UNFAVORABLE
110
11%
18
19%
24
12%
29
12%
12
10%
10
10%
21
11%
8
5%
2
2%
10
6%
39
12%
44
12%
18
15%
29
12%
41
15%
19
7%
20
10%
29
11%
20
7%
27
14%
19
10%
64
9%
41
19%
HEARD OF/NO OPINION
291
29%
24
25%
64
33%
51
22%
29
24%
29
28%
67
34%
57
31%
19
27%
64
35%
98
30%
105
28%
24
20%
77
32%
61
22%
85
32%
68
32%
61
24%
80
29%
48
25%
71
37%
194
28%
64
29%
NEVER HEARD OF
247
25%
23
24%
32
17%
32
14%
14
12%
54
52%
67
34%
40
22%
14
20%
62
34%
95
29%
70
19%
20
17%
60
25%
27
10%
98
36%
62
30%
35
14%
89
33%
43
22%
62
33%
146
21%
64
29%
**RATIO (FAVORABLE /
UNFAVORABLE)
3.2
1.6
3.1
4.2
5.1
1.1
1.9
9.4
21.6
4.6
2.4
3.4
3.3
2.5
3.6
3.4
3.0
4.4
4.1
2.9
2.1
4.6
1.2
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 218
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 25-3
QUESTION 23:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Rex Tillerson
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (FAVORABLE UNFAVORABLE)
241
24%
104
35%
114
29%
218
31%
18
7%
5
10%
10
5%
170
32%
9
4%
62
25%
58
43%
108
36%
165
38%
29
15%
47
13%
14
34%
33
23%
44
24%
6
10%
47
25%
64
32%
11
15%
22
20%
TOTAL HEARD OF
--------------
753
75%
239
79%
299
76%
538
77%
178
69%
38
83%
142
70%
392
74%
173
76%
189
77%
120
90%
251
83%
370
86%
161
84%
221
59%
33
76%
111
78%
138
75%
46
72%
151
81%
141
71%
54
73%
79
73%
FAVORABLE
351
35%
135
45%
153
39%
288
41%
51
20%
12
28%
39
19%
217
41%
51
22%
84
34%
78
59%
134
44%
212
49%
67
35%
73
20%
19
45%
49
34%
63
35%
13
20%
70
38%
79
40%
23
31%
34
32%
UNFAVORABLE
110
11%
31
10%
39
10%
69
10%
33
13%
8
17%
29
14%
46
9%
42
19%
22
9%
20
15%
26
9%
46
11%
38
20%
26
7%
5
11%
17
12%
19
11%
7
10%
24
13%
15
8%
12
16%
12
11%
HEARD OF/NO OPINION
291
29%
73
24%
108
27%
181
26%
93
36%
17
39%
75
37%
128
24%
80
35%
83
34%
21
16%
91
30%
112
26%
57
29%
122
33%
9
20%
45
32%
55
30%
26
41%
57
30%
47
24%
19
25%
33
30%
NEVER HEARD OF
247
25%
63
21%
95
24%
159
23%
81
31%
7
17%
62
30%
138
26%
54
24%
55
23%
13
10%
50
17%
63
14%
32
16%
152
41%
10
24%
32
22%
45
25%
18
28%
36
19%
57
29%
20
27%
29
27%
**RATIO (FAVORABLE /
UNFAVORABLE)
3.2
4.4
4.0
4.1
1.5
1.6
1.4
4.7
1.2
3.8
3.8
5.1
4.6
1.8
2.8
4.0
2.9
3.3
1.9
3.0
5.3
1.9
2.8
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 219
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 25-4
QUESTION 23:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
Rex Tillerson
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (FAVORABLE UNFAVORABLE)
241
24%
23
24%
20
18%
42
21%
199
25%
227
35%
-6
-22%
20
6%
169
41%
86
17%
255
27%
-14
-19%
202
25%
39
21%
37
33%
10
23%
-8
-27%
15
9%
226
27%
230
29%
7
4%
TOTAL HEARD OF
--------------
753
75%
73
77%
85
80%
158
78%
595
75%
529
81%
17
62%
208
65%
333
80%
369
72%
702
76%
51
70%
595
73%
159
86%
98
88%
37
86%
23
78%
121
72%
632
76%
591
75%
141
74%
FAVORABLE
351
35%
34
36%
38
36%
73
36%
279
35%
285
43%
2
8%
64
20%
203
49%
139
27%
342
37%
10
13%
277
34%
74
40%
52
47%
17
39%
5
18%
43
25%
309
37%
304
39%
39
20%
UNFAVORABLE
110
11%
12
12%
19
18%
31
15%
80
10%
58
9%
8
30%
44
14%
34
8%
53
10%
87
9%
23
32%
75
9%
36
19%
15
14%
7
16%
13
45%
28
17%
83
10%
73
9%
32
17%
HEARD OF/NO OPINION
291
29%
27
28%
28
26%
55
27%
236
30%
186
28%
6
23%
99
31%
97
23%
176
35%
273
29%
18
25%
243
30%
48
26%
31
27%
13
31%
5
15%
51
30%
241
29%
214
27%
70
36%
NEVER HEARD OF
247
25%
22
23%
22
20%
44
22%
203
25%
127
19%
10
38%
110
35%
83
20%
141
28%
225
24%
22
30%
220
27%
26
14%
14
12%
6
14%
7
22%
47
28%
200
24%
193
25%
50
26%
**RATIO (FAVORABLE /
UNFAVORABLE)
3.2
2.9
2.0
2.4
3.5
4.9
0.3
1.5
6.0
2.6
3.9
0.4
3.7
2.1
3.4
2.4
0.4
1.5
3.7
4.1
1.2
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 220
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 25-5
QUESTION 23:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 221
Rex Tillerson
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (FAVORABLE UNFAVORABLE)
241
24%
254
28%
-14
-23%
263
32%
-24
-30%
173
33%
39
16%
-3
-3%
239
28%
131
32%
51
19%
36
33%
2
2%
20
20%
82
36%
42
23%
40
31%
15
17%
52
25%
33
23%
42
32%
27
22%
184
32%
57
13%
TOTAL HEARD OF
--------------
753
75%
688
76%
44
76%
640
78%
59
75%
405
78%
210
86%
68
73%
652
76%
318
77%
211
77%
88
81%
75
71%
62
63%
181
80%
128
71%
107
83%
70
75%
149
73%
112
78%
106
81%
87
71%
443
78%
311
72%
FAVORABLE
351
35%
340
38%
9
15%
338
41%
8
11%
228
44%
91
38%
18
19%
323
38%
167
41%
95
35%
46
42%
16
15%
27
27%
100
44%
64
35%
57
44%
25
26%
75
37%
52
36%
52
40%
38
31%
238
42%
113
26%
UNFAVORABLE
110
11%
85
9%
22
38%
75
9%
32
41%
55
11%
53
22%
21
22%
83
10%
36
9%
44
16%
10
9%
14
13%
7
7%
17
8%
22
12%
17
13%
9
10%
23
11%
20
14%
10
8%
11
9%
55
10%
56
13%
HEARD OF/NO OPINION
291
29%
263
29%
14
23%
227
28%
18
23%
122
24%
66
27%
29
31%
246
29%
115
28%
72
26%
32
29%
45
42%
28
28%
64
28%
42
24%
32
25%
36
39%
51
25%
41
28%
43
33%
38
31%
150
26%
142
33%
NEVER HEARD OF
247
25%
217
24%
14
24%
179
22%
19
25%
113
22%
33
14%
25
27%
208
24%
94
23%
64
23%
21
19%
31
29%
37
37%
45
20%
53
29%
22
17%
23
25%
54
27%
32
22%
25
19%
35
29%
125
22%
122
28%
**RATIO (FAVORABLE /
UNFAVORABLE)
3.2
4.0
0.4
4.5
0.3
4.1
1.7
0.9
3.9
4.7
2.2
4.7
1.2
3.7
5.7
3.0
3.3
2.7
3.2
2.7
5.1
3.5
4.4
2.0
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 25-6
QUESTION 23:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 222
Rex Tillerson
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (FAVORABLE UNFAVORABLE)
241
24%
7
9%
61
26%
70
26%
37
34%
52
28%
-
14
15%
38
14%
204
28%
75
18%
166
28%
15
10%
227
27%
158
31%
133
35%
87
23%
87
36%
1
2%
42
25%
228
28%
13
7%
13
13%
TOTAL HEARD OF
--------------
753
75%
59
78%
168
72%
207
78%
87
82%
141
76%
25
73%
66
67%
198
72%
555
76%
308
74%
445
76%
117
76%
630
76%
378
74%
303
81%
289
78%
201
84%
31
64%
122
74%
607
75%
147
76%
71
70%
FAVORABLE
351
35%
21
27%
83
35%
99
37%
47
44%
66
35%
8
22%
28
29%
80
29%
271
37%
132
32%
219
37%
44
29%
306
37%
197
38%
169
45%
132
35%
113
47%
9
19%
58
35%
303
38%
49
25%
27
26%
UNFAVORABLE
110
11%
14
18%
21
9%
29
11%
10
10%
14
8%
7
22%
14
14%
43
16%
68
9%
57
14%
53
9%
29
19%
79
9%
39
8%
36
10%
45
12%
26
11%
8
17%
16
10%
75
9%
35
18%
13
13%
HEARD OF/NO OPINION
291
29%
24
32%
65
28%
78
29%
30
28%
61
33%
10
28%
24
25%
76
28%
216
30%
118
28%
173
30%
44
29%
245
29%
142
28%
98
26%
112
30%
61
26%
14
28%
48
29%
229
28%
63
32%
31
31%
NEVER HEARD OF
247
25%
17
22%
64
28%
59
22%
19
18%
45
24%
9
27%
32
33%
76
28%
171
24%
108
26%
139
24%
36
24%
203
24%
134
26%
73
19%
84
22%
39
16%
17
36%
42
26%
200
25%
47
24%
30
30%
**RATIO (FAVORABLE /
UNFAVORABLE)
3.2
1.5
3.9
3.4
4.5
4.6
1.0
2.0
1.9
4.0
2.3
4.1
1.5
3.9
5.1
4.7
2.9
4.3
1.1
3.6
4.0
1.4
2.0
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 25-7
QUESTION 23:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 223
Rex Tillerson
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (FAVORABLE UNFAVORABLE)
241
24%
130
27%
48
22%
40
22%
24
19%
144
28%
96
21%
112
27%
95
24%
35
16%
97
29%
54
23%
19
11%
57
33%
14
17%
45
37%
88
33%
87
26%
221
30%
20
7%
121
18%
120
36%
240
29%
1
1%
TOTAL HEARD OF
--------------
753
75%
361
76%
157
74%
136
74%
99
79%
392
75%
331
73%
331
79%
287
73%
165
77%
250
74%
174
75%
118
68%
142
83%
68
83%
102
84%
214
81%
252
75%
568
78%
185
67%
462
70%
291
87%
631
76%
122
73%
FAVORABLE
351
35%
177
37%
70
33%
59
32%
46
37%
195
37%
155
34%
153
37%
134
34%
66
31%
127
38%
83
36%
42
24%
71
41%
28
35%
58
47%
117
44%
119
35%
294
41%
58
21%
192
29%
159
47%
313
38%
38
23%
UNFAVORABLE
110
11%
47
10%
22
10%
19
10%
22
18%
51
10%
59
13%
41
10%
39
10%
31
14%
30
9%
29
13%
23
13%
14
8%
15
18%
13
11%
28
11%
32
9%
73
10%
37
14%
71
11%
40
12%
73
9%
37
22%
HEARD OF/NO OPINION
291
29%
136
29%
66
31%
58
32%
31
25%
146
28%
118
26%
137
33%
114
29%
68
32%
93
28%
62
26%
54
31%
58
34%
25
30%
31
26%
68
26%
102
30%
201
28%
90
33%
199
30%
92
27%
244
29%
47
28%
NEVER HEARD OF
247
25%
117
24%
55
26%
49
26%
26
21%
130
25%
122
27%
86
21%
107
27%
48
23%
88
26%
60
25%
57
32%
29
17%
14
17%
20
16%
51
19%
86
25%
157
22%
90
33%
202
30%
45
13%
201
24%
46
27%
**RATIO (FAVORABLE /
UNFAVORABLE)
3.2
3.7
3.2
3.1
2.1
3.8
2.6
3.8
3.4
2.1
4.3
2.8
1.8
5.2
1.9
4.5
4.1
3.8
4.0
1.5
2.7
4.0
4.3
1.0
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 25-8
QUESTION 23:
Now, thinking about a different topic, below is a list of names of different people active in politics. For each one, please indicate whether you have a favorable or
unfavorable impression of that person, no opinion of that person, or if you have never heard of that person.
PAGE 224
Rex Tillerson
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (FAVORABLE UNFAVORABLE)
241
24%
185
25%
56
22%
91
19%
68
32%
42
28%
42
36%
-2
-5%
194
28%
38
15%
9
15%
257
29%
-16
-13%
134
32%
89
20%
224
26%
17
14%
77
28%
164
23%
101
26%
158
29%
83
18%
75
22%
TOTAL HEARD OF
--------------
753
75%
555
75%
198
77%
329
69%
173
81%
106
73%
110
94%
35
78%
527
77%
194
77%
32
53%
667
76%
86
74%
334
79%
318
70%
652
74%
101
82%
218
79%
535
74%
287
74%
421
77%
332
73%
243
72%
FAVORABLE
351
35%
261
35%
90
35%
135
28%
92
43%
53
36%
61
52%
10
23%
271
39%
70
28%
10
17%
331
38%
20
17%
179
42%
132
29%
312
36%
40
32%
110
40%
242
33%
136
35%
216
39%
136
30%
106
31%
UNFAVORABLE
110
11%
76
10%
34
13%
44
9%
24
11%
11
8%
19
16%
12
27%
77
11%
32
13%
1
2%
74
8%
36
31%
45
11%
43
10%
88
10%
22
18%
32
12%
78
11%
36
9%
57
10%
53
12%
30
9%
HEARD OF/NO OPINION
291
29%
218
29%
74
28%
150
31%
57
27%
42
29%
30
25%
13
28%
179
26%
91
36%
21
34%
261
30%
30
26%
110
26%
142
31%
251
29%
40
32%
76
28%
215
30%
115
29%
149
27%
143
32%
108
32%
NEVER HEARD OF
247
25%
187
25%
60
23%
150
31%
40
19%
40
27%
7
6%
10
22%
160
23%
58
23%
29
47%
216
24%
31
26%
90
21%
133
30%
224
26%
23
18%
57
21%
190
26%
103
26%
126
23%
121
27%
94
28%
**RATIO (FAVORABLE /
UNFAVORABLE)
3.2
3.4
2.6
3.1
3.8
4.7
3.2
0.8
3.5
2.2
10.2
4.4
0.6
4.0
3.1
3.5
1.8
3.4
3.1
3.8
3.8
2.6
3.5
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 26-1
QUESTION 25:
Changing topics, which of the following types of issues are you most concerned about?
PAGE 225
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
NATIONAL SECURITY ISSUES
LIKE IRAN AND ISIS
412
41%
(1)
228
43%
(1)
115
41%
(1)
343
43%
(1)
65
35%
(1)
85
46%
(1)
92
37%
(1)
171
45%
(1)
63
35%
(1)
33
36%
(1)
102
39%
(1)
102
41%
(1)
63
38%
(1)
111
47%
(1)
104
44%
(1)
308
40%
(1)
195
37%
(1)
217
45%
(1)
66
34%
(1)
86
48%
(1)
76
36%
(1)
86
38%
(1)
97
51%
(1)
ECONOMIC ISSUES LIKE JOBS
AND THE ECONOMY
275
27%
(2)
132
25%
(2)
85
30%
(2)
216
27%
(2)
57
30%
(2)
51
27%
(2)
73
30%
(2)
99
26%
(2)
52
28%
(2)
26
29%
(2)
73
28%
(2)
67
27%
(2)
50
30%
(2)
58
25%
(2)
66
28%
(2)
209
27%
(2)
158
30%
(2)
117
24%
(2)
60
30%
(2)
48
27%
(2)
67
32%
(2)
62
28%
(2)
38
20%
(2)
FISCAL ISSUES LIKE TAXES
AND SPENDING
109
11%
(3)
54
10%
(4)
27
9%
(4)
80
10%
(4)
27
15%
(3)
20
11%
(3)
30
12%
(3)
37
10%
(5)
22
12%
(4)
12
13%
(4)
32
12%
(4)
24
10%
(5)
18
11%
(4)
24
10%
(4)
24
10%
(4)
85
11%
(3)
69
13%
(3)
40
8%
(5)
17
9%
(5)
14
8%
(5)
30
14%
(3)
24
11%
(4)
24
12%
(3)
SOCIAL ISSUES LIKE
EDUCATION, HEALTH CARE, AND
THE ENVIRONMENT
105
11%
(4)
43
8%
(5)
44
16%
(3)
87
11%
(3)
18
10%
(5)
19
10%
(4)
23
9%
(5)
37
10%
(4)
27
15%
(3)
5
5%
(5)
33
13%
(3)
26
11%
(4)
16
10%
(5)
25
10%
(3)
25
11%
(3)
80
10%
(5)
50
10%
(4)
55
12%
(3)
27
14%
(3)
16
9%
(3)
24
11%
(4)
24
11%
(5)
14
8%
(5)
MORAL ISSUES LIKE PRO-LIFE
AND TRADITIONAL MARRIAGE
99
10%
(5)
68
13%
(3)
12
4%
(5)
80
10%
(5)
19
10%
(4)
12
6%
(5)
29
12%
(4)
40
10%
(3)
18
10%
(5)
15
17%
(3)
21
8%
(5)
27
11%
(3)
18
11%
(3)
18
8%
(5)
17
7%
(5)
82
11%
(4)
48
9%
(5)
51
11%
(4)
27
14%
(4)
15
8%
(4)
14
7%
(5)
27
12%
(3)
16
9%
(4)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 26-2
QUESTION 25:
Changing topics, which of the following types of issues are you most concerned about?
PAGE 226
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
NATIONAL SECURITY ISSUES
LIKE IRAN AND ISIS
412
41%
(1)
23
24%
(2)
75
38%
(1)
97
42%
(1)
59
49%
(1)
44
42%
(1)
88
45%
(1)
86
47%
(1)
38
55%
(1)
82
45%
(1)
131
40%
(1)
157
42%
(1)
41
34%
(1)
88
37%
(1)
107
38%
(1)
125
47%
(1)
92
43%
(1)
105
42%
(1)
123
45%
(1)
62
31%
(2)
86
45%
(1)
305
44%
(1)
81
37%
(1)
ECONOMIC ISSUES LIKE JOBS
AND THE ECONOMY
275
27%
(2)
35
38%
(1)
65
34%
(2)
57
25%
(2)
24
20%
(2)
25
24%
(2)
50
26%
(2)
43
24%
(2)
14
20%
(2)
42
23%
(2)
98
30%
(2)
100
27%
(2)
35
29%
(2)
73
30%
(2)
85
30%
(2)
67
25%
(2)
50
24%
(2)
68
27%
(2)
64
23%
(2)
65
33%
(1)
51
26%
(2)
186
27%
(2)
64
29%
(2)
FISCAL ISSUES LIKE TAXES
AND SPENDING
109
11%
(3)
13
14%
(3)
26
14%
(3)
30
13%
(3)
19
16%
(3)
4
4%
(5)
17
9%
(4)
18
10%
(4)
4
6%
(5)
15
8%
(5)
26
8%
(5)
47
13%
(3)
21
18%
(3)
25
10%
(4)
44
16%
(3)
16
6%
(5)
24
11%
(4)
31
12%
(3)
22
8%
(5)
28
14%
(4)
15
8%
(4)
74
11%
(3)
23
10%
(5)
SOCIAL ISSUES LIKE
EDUCATION, HEALTH CARE, AND
THE ENVIRONMENT
105
11%
(4)
13
13%
(4)
14
7%
(4)
24
10%
(5)
10
8%
(4)
14
14%
(4)
26
13%
(3)
15
8%
(5)
5
7%
(4)
18
10%
(4)
42
13%
(3)
35
9%
(4)
10
8%
(5)
30
13%
(3)
20
7%
(5)
30
11%
(3)
25
12%
(3)
16
6%
(5)
27
10%
(4)
31
16%
(3)
27
14%
(3)
69
10%
(4)
24
11%
(4)
MORAL ISSUES LIKE PRO-LIFE
AND TRADITIONAL MARRIAGE
99
10%
(5)
10
11%
(5)
14
7%
(5)
24
10%
(4)
7
6%
(5)
17
16%
(3)
15
8%
(5)
19
11%
(3)
9
13%
(3)
26
14%
(3)
28
9%
(4)
31
8%
(5)
13
11%
(4)
24
10%
(5)
24
9%
(4)
30
11%
(4)
21
10%
(5)
31
12%
(4)
37
14%
(3)
11
6%
(5)
14
7%
(5)
63
9%
(5)
27
12%
(3)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 26-3
QUESTION 25:
Changing topics, which of the following types of issues are you most concerned about?
PAGE 227
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
NATIONAL SECURITY ISSUES
LIKE IRAN AND ISIS
412
41%
(1)
121
40%
(1)
166
42%
(1)
287
41%
(1)
108
42%
(1)
17
37%
(1)
81
40%
(1)
225
42%
(1)
84
37%
(1)
103
42%
(1)
43
33%
(1)
119
40%
(1)
162
37%
(1)
69
36%
(1)
181
48%
(1)
17
40%
(1)
68
47%
(1)
66
36%
(1)
26
41%
(1)
83
44%
(1)
88
45%
(1)
27
36%
(1)
37
34%
(1)
ECONOMIC ISSUES LIKE JOBS
AND THE ECONOMY
275
27%
(2)
64
21%
(2)
113
29%
(2)
176
25%
(2)
87
34%
(2)
12
26%
(2)
68
34%
(2)
136
26%
(2)
63
28%
(2)
76
31%
(2)
41
31%
(2)
83
28%
(2)
125
29%
(2)
66
34%
(2)
84
23%
(2)
12
27%
(2)
39
27%
(2)
58
31%
(2)
16
25%
(2)
44
24%
(2)
55
28%
(2)
20
27%
(2)
32
30%
(2)
FISCAL ISSUES LIKE TAXES
AND SPENDING
109
11%
(3)
32
11%
(4)
46
12%
(3)
78
11%
(4)
26
10%
(4)
5
11%
(4)
16
8%
(4)
38
7%
(5)
32
14%
(4)
40
16%
(3)
19
15%
(4)
42
14%
(3)
61
14%
(3)
20
11%
(4)
27
7%
(5)
4
9%
(5)
16
11%
(3)
23
13%
(3)
7
11%
(4)
17
9%
(5)
20
10%
(3)
10
14%
(3)
12
11%
(4)
SOCIAL ISSUES LIKE
EDUCATION, HEALTH CARE, AND
THE ENVIRONMENT
105
11%
(4)
24
8%
(5)
44
11%
(4)
68
10%
(5)
28
11%
(3)
9
21%
(3)
31
15%
(3)
45
8%
(4)
39
17%
(3)
22
9%
(4)
6
5%
(5)
30
10%
(4)
36
8%
(5)
22
11%
(3)
47
13%
(3)
5
12%
(4)
13
9%
(4)
18
10%
(5)
5
7%
(5)
22
12%
(3)
16
8%
(5)
8
11%
(5)
18
17%
(3)
MORAL ISSUES LIKE PRO-LIFE
AND TRADITIONAL MARRIAGE
99
10%
(5)
62
20%
(3)
26
7%
(5)
88
13%
(3)
9
3%
(5)
3
6%
(5)
8
4%
(5)
87
16%
(3)
9
4%
(5)
4
2%
(5)
23
17%
(3)
26
9%
(5)
48
11%
(4)
16
8%
(5)
34
9%
(4)
5
12%
(3)
7
5%
(5)
19
10%
(4)
10
16%
(3)
21
11%
(4)
19
10%
(4)
9
12%
(4)
9
8%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 26-4
QUESTION 25:
Changing topics, which of the following types of issues are you most concerned about?
PAGE 228
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
NATIONAL SECURITY ISSUES
LIKE IRAN AND ISIS
412
41%
(1)
35
37%
(1)
38
36%
(1)
73
36%
(1)
339
42%
(1)
289
44%
(1)
10
39%
(1)
112
35%
(1)
196
47%
(1)
192
38%
(1)
389
42%
(1)
23
32%
(1)
351
43%
(1)
60
33%
(2)
39
34%
(1)
16
38%
(1)
6
20%
(2)
56
33%
(1)
356
43%
(1)
329
42%
(1)
74
39%
(1)
ECONOMIC ISSUES LIKE JOBS
AND THE ECONOMY
275
27%
(2)
24
25%
(2)
31
29%
(2)
55
27%
(2)
220
28%
(2)
169
26%
(2)
10
38%
(2)
96
30%
(2)
104
25%
(2)
148
29%
(2)
252
27%
(2)
23
32%
(2)
212
26%
(2)
63
34%
(1)
38
34%
(2)
10
24%
(2)
15
49%
(1)
53
32%
(2)
222
27%
(2)
211
27%
(2)
54
28%
(2)
FISCAL ISSUES LIKE TAXES
AND SPENDING
109
11%
(3)
12
13%
(4)
13
12%
(4)
26
13%
(4)
83
10%
(4)
75
11%
(3)
2
8%
(3)
32
10%
(4)
41
10%
(4)
57
11%
(4)
99
11%
(3)
10
14%
(3)
78
10%
(5)
31
17%
(3)
20
17%
(3)
9
20%
(3)
3
10%
(4)
11
7%
(5)
98
12%
(3)
81
10%
(5)
24
13%
(3)
SOCIAL ISSUES LIKE
EDUCATION, HEALTH CARE, AND
THE ENVIRONMENT
105
11%
(4)
16
17%
(3)
19
18%
(3)
35
17%
(3)
70
9%
(5)
57
9%
(5)
2
8%
(4)
47
15%
(3)
33
8%
(5)
63
12%
(3)
96
10%
(4)
10
13%
(4)
95
12%
(3)
10
6%
(5)
8
7%
(5)
-
3
10%
(5)
31
19%
(3)
74
9%
(5)
82
10%
(4)
23
12%
(4)
MORAL ISSUES LIKE PRO-LIFE
AND TRADITIONAL MARRIAGE
99
10%
(5)
8
8%
(5)
6
6%
(5)
14
7%
(5)
85
11%
(3)
66
10%
(4)
2
7%
(5)
32
10%
(5)
43
10%
(3)
50
10%
(5)
92
10%
(5)
7
9%
(5)
79
10%
(4)
20
11%
(4)
9
8%
(4)
8
19%
(4)
4
12%
(3)
16
10%
(4)
83
10%
(4)
82
11%
(3)
16
8%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 26-5
QUESTION 25:
Changing topics, which of the following types of issues are you most concerned about?
PAGE 229
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
NATIONAL SECURITY ISSUES
LIKE IRAN AND ISIS
412
41%
(1)
382
42%
(1)
20
35%
(1)
352
43%
(1)
29
37%
(2)
214
41%
(1)
94
39%
(1)
32
34%
(1)
358
42%
(1)
412
100%
-
-
-
-
183
81%
(1)
40
22%
(2)
77
60%
(1)
36
39%
(1)
92
45%
(1)
60
42%
(1)
72
55%
(1)
43
36%
(1)
255
45%
(1)
157
36%
(1)
ECONOMIC ISSUES LIKE JOBS
AND THE ECONOMY
275
27%
(2)
249
27%
(2)
16
28%
(2)
212
26%
(2)
35
45%
(1)
146
28%
(2)
74
31%
(2)
28
30%
(2)
240
28%
(2)
-
275
100%
-
-
-
16
7%
(2)
105
58%
(1)
22
17%
(2)
20
21%
(3)
54
26%
(2)
46
32%
(2)
28
21%
(2)
26
21%
(2)
160
28%
(2)
115
27%
(2)
FISCAL ISSUES LIKE TAXES
AND SPENDING
109
11%
(3)
97
11%
(3)
7
13%
(4)
88
11%
(4)
5
7%
(4)
56
11%
(3)
37
15%
(3)
9
9%
(4)
96
11%
(3)
-
-
109
100%
-
-
10
4%
(4)
19
10%
(3)
14
11%
(3)
12
13%
(4)
14
7%
(5)
17
12%
(3)
11
9%
(3)
13
10%
(5)
59
10%
(3)
50
12%
(5)
SOCIAL ISSUES LIKE
EDUCATION, HEALTH CARE, AND
THE ENVIRONMENT
105
11%
(4)
91
10%
(4)
10
16%
(3)
80
10%
(5)
7
9%
(3)
53
10%
(4)
21
9%
(4)
19
21%
(3)
78
9%
(5)
-
-
-
105
100%
-
7
3%
(5)
10
6%
(4)
6
4%
(5)
21
23%
(2)
19
9%
(4)
13
9%
(4)
11
8%
(4)
23
19%
(3)
51
9%
(4)
54
13%
(4)
MORAL ISSUES LIKE PRO-LIFE
AND TRADITIONAL MARRIAGE
99
10%
(5)
87
10%
(5)
5
8%
(5)
88
11%
(3)
2
3%
(5)
47
9%
(5)
17
7%
(5)
5
5%
(5)
88
10%
(4)
-
-
-
-
99
100%
11
5%
(3)
7
4%
(5)
10
8%
(4)
4
4%
(5)
25
12%
(3)
8
6%
(5)
9
7%
(5)
18
14%
(4)
43
8%
(5)
56
13%
(3)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 26-6
QUESTION 25:
Changing topics, which of the following types of issues are you most concerned about?
PAGE 230
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
NATIONAL SECURITY ISSUES
LIKE IRAN AND ISIS
412
41%
(1)
31
41%
(1)
124
53%
(1)
117
44%
(1)
39
37%
(1)
59
32%
(1)
14
41%
(1)
28
28%
(2)
105
38%
(1)
306
42%
(1)
175
42%
(1)
236
40%
(1)
56
37%
(1)
350
42%
(1)
220
43%
(1)
169
45%
(1)
139
37%
(1)
118
49%
(1)
14
29%
(2)
52
32%
(1)
350
43%
(1)
61
32%
(2)
30
29%
(2)
ECONOMIC ISSUES LIKE JOBS
AND THE ECONOMY
275
27%
(2)
18
24%
(2)
60
26%
(2)
81
30%
(2)
31
29%
(2)
44
24%
(2)
10
31%
(2)
30
31%
(1)
82
30%
(2)
193
27%
(2)
112
27%
(2)
163
28%
(2)
50
33%
(2)
220
26%
(2)
129
25%
(2)
99
26%
(2)
117
31%
(2)
52
22%
(2)
15
31%
(1)
51
31%
(2)
202
25%
(2)
73
38%
(1)
32
32%
(1)
FISCAL ISSUES LIKE TAXES
AND SPENDING
109
11%
(3)
13
17%
(3)
18
8%
(4)
26
10%
(3)
13
12%
(3)
24
13%
(5)
2
6%
(4)
13
13%
(4)
20
7%
(5)
89
12%
(3)
40
10%
(4)
69
12%
(3)
11
7%
(5)
98
12%
(3)
55
11%
(4)
40
11%
(4)
49
13%
(3)
23
10%
(4)
3
6%
(5)
28
17%
(3)
88
11%
(3)
21
11%
(4)
12
12%
(4)
SOCIAL ISSUES LIKE
EDUCATION, HEALTH CARE, AND
THE ENVIRONMENT
105
11%
(4)
6
8%
(5)
19
8%
(3)
24
9%
(4)
12
12%
(4)
26
14%
(4)
7
20%
(3)
12
12%
(5)
33
12%
(3)
72
10%
(4)
54
13%
(3)
52
9%
(5)
19
12%
(3)
84
10%
(4)
42
8%
(5)
28
7%
(5)
36
10%
(4)
29
12%
(3)
9
18%
(3)
13
8%
(5)
81
10%
(5)
25
13%
(3)
16
16%
(3)
MORAL ISSUES LIKE PRO-LIFE
AND TRADITIONAL MARRIAGE
99
10%
(5)
8
11%
(4)
13
6%
(5)
18
7%
(5)
11
10%
(5)
33
18%
(3)
1
3%
(5)
16
16%
(3)
33
12%
(4)
66
9%
(5)
35
8%
(5)
64
11%
(4)
18
11%
(4)
81
10%
(5)
66
13%
(3)
40
11%
(3)
33
9%
(5)
17
7%
(5)
8
16%
(4)
20
12%
(4)
85
11%
(4)
14
7%
(5)
11
11%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 26-7
QUESTION 25:
Changing topics, which of the following types of issues are you most concerned about?
PAGE 231
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
NATIONAL SECURITY ISSUES
LIKE IRAN AND ISIS
412
41%
(1)
218
46%
(1)
82
39%
(1)
67
36%
(1)
44
36%
(1)
293
56%
(1)
137
30%
(2)
203
49%
(1)
131
33%
(1)
60
28%
(2)
219
65%
(1)
51
22%
(2)
41
23%
(2)
81
47%
(1)
20
25%
(2)
66
54%
(1)
125
47%
(1)
135
40%
(1)
326
45%
(1)
86
31%
(2)
255
38%
(1)
157
47%
(1)
356
43%
(1)
55
33%
(1)
ECONOMIC ISSUES LIKE JOBS
AND THE ECONOMY
275
27%
(2)
131
27%
(2)
56
26%
(2)
58
31%
(2)
30
24%
(2)
91
17%
(2)
186
41%
(1)
94
23%
(2)
100
25%
(2)
79
37%
(1)
38
11%
(2)
129
55%
(1)
37
21%
(3)
44
26%
(2)
26
32%
(1)
30
24%
(2)
59
22%
(2)
99
29%
(2)
188
26%
(2)
87
32%
(1)
184
28%
(2)
91
27%
(2)
222
27%
(2)
53
31%
(2)
FISCAL ISSUES LIKE TAXES
AND SPENDING
109
11%
(3)
46
10%
(4)
22
10%
(4)
24
13%
(3)
17
14%
(4)
38
7%
(5)
46
10%
(4)
41
10%
(4)
56
14%
(4)
37
17%
(3)
20
6%
(5)
25
11%
(3)
31
18%
(4)
15
9%
(5)
18
22%
(3)
8
7%
(5)
25
9%
(4)
37
11%
(4)
70
10%
(5)
39
14%
(3)
73
11%
(4)
36
11%
(3)
90
11%
(3)
19
11%
(4)
SOCIAL ISSUES LIKE
EDUCATION, HEALTH CARE, AND
THE ENVIRONMENT
105
11%
(4)
47
10%
(3)
32
15%
(3)
20
11%
(4)
6
5%
(5)
46
9%
(4)
47
10%
(3)
38
9%
(5)
60
15%
(3)
21
10%
(4)
27
8%
(4)
15
6%
(4)
43
24%
(1)
16
9%
(4)
6
7%
(5)
9
7%
(4)
24
9%
(5)
38
11%
(3)
71
10%
(3)
35
13%
(4)
89
13%
(3)
17
5%
(5)
82
10%
(4)
24
14%
(3)
MORAL ISSUES LIKE PRO-LIFE
AND TRADITIONAL MARRIAGE
99
10%
(5)
36
8%
(5)
20
9%
(5)
16
9%
(5)
26
21%
(3)
54
10%
(3)
38
8%
(5)
41
10%
(3)
47
12%
(5)
18
8%
(5)
34
10%
(3)
14
6%
(5)
24
14%
(5)
17
10%
(3)
11
14%
(4)
10
8%
(3)
31
12%
(3)
29
9%
(5)
70
10%
(4)
29
11%
(5)
64
10%
(5)
35
10%
(4)
81
10%
(5)
18
10%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 26-8
QUESTION 25:
Changing topics, which of the following types of issues are you most concerned about?
PAGE 232
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
NATIONAL SECURITY ISSUES
LIKE IRAN AND ISIS
412
41%
(1)
308
42%
(1)
104
40%
(1)
201
42%
(1)
84
39%
(1)
67
45%
(1)
49
42%
(1)
12
26%
(2)
291
42%
(1)
93
37%
(1)
27
45%
(1)
374
42%
(1)
38
32%
(1)
185
44%
(1)
184
41%
(1)
369
42%
(1)
43
35%
(1)
123
45%
(1)
289
40%
(1)
163
42%
(1)
233
43%
(1)
179
39%
(1)
134
40%
(1)
ECONOMIC ISSUES LIKE JOBS
AND THE ECONOMY
275
27%
(2)
198
27%
(2)
77
30%
(2)
135
28%
(2)
55
26%
(2)
32
22%
(2)
37
32%
(2)
16
36%
(1)
183
27%
(2)
78
31%
(2)
14
23%
(2)
241
27%
(2)
34
29%
(2)
107
25%
(2)
128
28%
(2)
236
27%
(2)
39
31%
(2)
77
28%
(2)
198
27%
(2)
101
26%
(2)
149
27%
(2)
126
28%
(2)
99
29%
(2)
FISCAL ISSUES LIKE TAXES
AND SPENDING
109
11%
(3)
85
11%
(3)
24
9%
(5)
43
9%
(5)
30
14%
(3)
18
13%
(4)
15
13%
(3)
3
7%
(5)
69
10%
(4)
36
14%
(3)
3
6%
(5)
98
11%
(3)
11
10%
(5)
41
10%
(5)
50
11%
(3)
91
10%
(4)
18
15%
(3)
25
9%
(4)
84
12%
(3)
45
12%
(3)
55
10%
(4)
54
12%
(3)
32
10%
(4)
SOCIAL ISSUES LIKE
EDUCATION, HEALTH CARE, AND
THE ENVIRONMENT
105
11%
(4)
77
10%
(4)
28
11%
(3)
57
12%
(3)
27
13%
(4)
7
5%
(5)
7
6%
(5)
7
15%
(4)
68
10%
(5)
30
12%
(4)
7
12%
(4)
84
9%
(5)
22
19%
(3)
45
11%
(4)
43
10%
(5)
89
10%
(5)
17
13%
(4)
33
12%
(3)
72
10%
(5)
39
10%
(5)
52
9%
(5)
54
12%
(4)
45
13%
(3)
MORAL ISSUES LIKE PRO-LIFE
AND TRADITIONAL MARRIAGE
99
10%
(5)
74
10%
(5)
25
10%
(4)
43
9%
(4)
17
8%
(5)
22
15%
(3)
9
7%
(4)
7
16%
(3)
74
11%
(3)
16
6%
(5)
9
15%
(3)
87
10%
(4)
12
10%
(4)
46
11%
(3)
46
10%
(4)
91
10%
(3)
7
6%
(5)
18
6%
(5)
81
11%
(4)
42
11%
(4)
60
11%
(3)
39
9%
(5)
27
8%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 27-1
QUESTION 26:
Which ONE of the following issues is MOST important to you in deciding how to vote in the November 2018 elections?
PAGE 233
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
TERRORISM AND NATIONAL
SECURITY
226
23%
(1)
135
26%
(1)
56
20%
(1)
191
24%
(1)
35
19%
(1)
46
24%
(1)
61
25%
(1)
86
22%
(1)
33
18%
(2)
16
17%
(2)
61
24%
(1)
56
23%
(1)
34
21%
(1)
59
25%
(1)
63
27%
(1)
163
21%
(1)
96
18%
(2)
130
27%
(1)
39
20%
(2)
47
26%
(1)
47
22%
(1)
47
21%
(1)
46
24%
(1)
THE ECONOMY
180
18%
(2)
92
18%
(2)
55
19%
(2)
147
18%
(2)
32
17%
(2)
35
19%
(2)
48
19%
(2)
64
17%
(2)
34
19%
(1)
13
14%
(3)
56
22%
(2)
42
17%
(2)
27
16%
(2)
41
18%
(2)
43
18%
(2)
137
18%
(2)
105
20%
(1)
75
16%
(2)
49
25%
(1)
41
23%
(2)
34
16%
(2)
38
17%
(2)
18
10%
(5)
ILLEGAL IMMIGRATION
129
13%
(3)
64
12%
(3)
36
13%
(3)
100
12%
(3)
26
14%
(3)
23
12%
(3)
25
10%
(4)
58
15%
(3)
23
13%
(3)
20
21%
(1)
32
12%
(3)
31
13%
(3)
22
13%
(4)
25
10%
(3)
22
10%
(4)
107
14%
(3)
79
15%
(3)
50
10%
(4)
29
15%
(3)
20
11%
(3)
29
14%
(3)
19
9%
(6)
32
17%
(3)
SOCIAL SECURITY AND
MEDICARE
93
9%
(4)
43
8%
(5)
32
11%
(4)
76
9%
(4)
17
9%
(6)
16
9%
(5)
25
10%
(3)
38
10%
(4)
13
7%
(7)
6
7%
(7)
21
8%
(5)
23
9%
(5)
22
13%
(3)
21
9%
(5)
25
10%
(3)
68
9%
(4)
51
10%
(4)
42
9%
(6)
1
(12)
6
3%
(9)
13
6%
(8)
33
15%
(3)
40
21%
(2)
HEALTH CARE
88
9%
(5)
39
8%
(6)
26
9%
(5)
66
8%
(5)
21
11%
(4)
23
12%
(4)
15
6%
(7)
30
8%
(6)
20
11%
(4)
7
7%
(6)
29
11%
(4)
19
8%
(7)
13
8%
(5)
20
8%
(7)
22
9%
(5)
66
9%
(5)
37
7%
(6)
51
11%
(3)
18
9%
(5)
15
8%
(4)
23
11%
(4)
21
9%
(5)
11
6%
(7)
MORAL VALUES
83
8%
(6)
51
10%
(4)
12
4%
(9)
63
8%
(6)
20
10%
(5)
13
7%
(6)
20
8%
(6)
32
8%
(5)
17
10%
(5)
12
13%
(4)
19
7%
(6)
19
8%
(6)
13
8%
(6)
20
9%
(6)
17
7%
(7)
65
9%
(6)
37
7%
(7)
45
9%
(5)
19
10%
(4)
12
7%
(6)
15
7%
(6)
25
11%
(4)
11
6%
(6)
GOVERNMENT SPENDING
73
7%
(7)
33
6%
(7)
25
9%
(6)
57
7%
(7)
16
8%
(7)
9
5%
(8)
21
8%
(5)
27
7%
(7)
17
9%
(6)
5
5%
(8)
14
5%
(7)
24
10%
(4)
9
6%
(7)
22
9%
(4)
20
9%
(6)
53
7%
(7)
44
9%
(5)
29
6%
(7)
8
4%
(8)
14
8%
(5)
17
8%
(5)
15
7%
(7)
20
11%
(4)
JOBS
51
5%
(8)
28
5%
(8)
15
5%
(7)
42
5%
(8)
8
4%
(8)
11
6%
(7)
13
5%
(8)
15
4%
(9)
11
6%
(8)
9
9%
(5)
13
5%
(8)
13
5%
(8)
6
3%
(10)
10
4%
(9)
10
4%
(8)
41
5%
(8)
29
6%
(8)
21
4%
(8)
13
7%
(6)
7
4%
(8)
15
7%
(7)
13
6%
(8)
3
2%
(9)
TAXES
37
4%
(9)
16
3%
(9)
12
4%
(8)
28
3%
(9)
7
4%
(9)
5
3%
(9)
9
4%
(9)
17
4%
(8)
6
3%
(10)
4
5%
(9)
6
2%
(10)
7
3%
(9)
9
5%
(8)
11
5%
(8)
6
3%
(9)
31
4%
(9)
21
4%
(9)
16
3%
(9)
7
4%
(9)
12
7%
(7)
8
4%
(9)
6
3%
(9)
4
2%
(8)
EDUCATION
22
2%
(10)
10
2%
(11)
8
3%
(10)
18
2%
(10)
4
2%
(10)
5
2%
(10)
3
1%
(11)
8
2%
(10)
6
3%
(9)
-
9
3%
(9)
6
2%
(10)
6
4%
(9)
1
1%
(11)
4
2%
(11)
19
2%
(10)
10
2%
(10)
12
3%
(10)
10
5%
(7)
3
2%
(11)
5
2%
(10)
3
1%
(10)
2
1%
(10)
GUN CONTROL
13
1%
(11)
11
2%
(10)
2
1%
(12)
13
2%
(11)
-
1
1%
(11)
4
2%
(10)
7
2%
(11)
2
1%
(11)
1
1%
(10)
1
(12)
4
2%
(11)
4
2%
(11)
4
2%
(10)
4
2%
(10)
9
1%
(11)
8
1%
(11)
6
1%
(11)
3
2%
(10)
3
2%
(10)
4
2%
(11)
1
(12)
2
1%
(11)
INCOME INEQUALITY
4
(12)
1
(12)
3
1%
(11)
4
1%
(12)
-
-
2
1%
(12)
2
1%
(12)
-
-
1
(11)
3
1%
(12)
-
-
-
4
1%
(12)
2
(12)
2
(12)
1
(11)
-
1
(12)
2
1%
(11)
-
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 27-2
QUESTION 26:
Which ONE of the following issues is MOST important to you in deciding how to vote in the November 2018 elections?
PAGE 234
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
TERRORISM AND NATIONAL
SECURITY
226
23%
(1)
14
15%
(3)
34
18%
(2)
47
20%
(1)
27
22%
(2)
24
23%
(2)
60
31%
(1)
46
25%
(1)
20
28%
(1)
49
27%
(1)
64
20%
(1)
86
23%
(1)
27
23%
(1)
40
16%
(2)
56
20%
(2)
73
27%
(1)
57
27%
(1)
55
22%
(1)
81
29%
(1)
29
15%
(3)
49
25%
(1)
173
25%
(1)
40
18%
(2)
THE ECONOMY
180
18%
(2)
22
24%
(1)
47
24%
(1)
36
15%
(3)
15
12%
(4)
26
25%
(1)
28
14%
(2)
21
11%
(4)
4
5%
(7)
21
12%
(4)
60
18%
(2)
74
20%
(2)
25
21%
(2)
47
20%
(1)
58
21%
(1)
34
13%
(2)
41
19%
(2)
44
18%
(2)
48
17%
(2)
42
22%
(1)
24
12%
(2)
128
18%
(2)
42
19%
(1)
ILLEGAL IMMIGRATION
129
13%
(3)
18
19%
(2)
33
17%
(3)
28
12%
(4)
17
14%
(3)
11
11%
(3)
16
8%
(5)
23
13%
(3)
15
21%
(2)
29
16%
(2)
40
12%
(3)
46
12%
(3)
14
12%
(3)
37
15%
(3)
42
15%
(3)
32
12%
(3)
18
9%
(4)
39
15%
(3)
26
9%
(4)
29
15%
(2)
20
10%
(4)
97
14%
(3)
26
12%
(3)
SOCIAL SECURITY AND
MEDICARE
93
9%
(4)
-
8
4%
(9)
43
18%
(2)
27
23%
(1)
1
1%
(12)
11
5%
(7)
31
17%
(2)
13
19%
(3)
21
12%
(3)
39
12%
(4)
26
7%
(6)
7
5%
(8)
34
14%
(4)
17
6%
(6)
27
10%
(6)
15
7%
(7)
20
8%
(4)
24
9%
(6)
24
12%
(4)
18
10%
(5)
57
8%
(5)
22
10%
(6)
HEALTH CARE
88
9%
(5)
11
12%
(4)
12
6%
(6)
15
6%
(7)
6
5%
(6)
7
7%
(6)
26
13%
(3)
17
10%
(6)
5
7%
(6)
18
10%
(6)
33
10%
(5)
30
8%
(5)
7
6%
(7)
19
8%
(6)
18
7%
(5)
32
12%
(4)
19
9%
(3)
16
6%
(8)
24
9%
(5)
19
10%
(5)
23
12%
(3)
59
9%
(4)
19
9%
(7)
MORAL VALUES
83
8%
(6)
8
9%
(5)
11
6%
(7)
18
8%
(6)
5
4%
(7)
11
10%
(4)
16
8%
(4)
18
10%
(5)
6
8%
(5)
19
10%
(5)
32
10%
(6)
24
6%
(7)
7
6%
(5)
21
9%
(5)
16
6%
(7)
30
11%
(5)
15
7%
(6)
19
8%
(6)
32
12%
(3)
13
7%
(7)
14
7%
(7)
50
7%
(6)
23
11%
(4)
GOVERNMENT SPENDING
73
7%
(7)
2
3%
(9)
17
9%
(4)
25
11%
(5)
15
12%
(5)
5
5%
(8)
13
7%
(6)
11
6%
(7)
6
8%
(4)
9
5%
(7)
17
5%
(8)
34
9%
(4)
13
11%
(4)
13
6%
(8)
31
11%
(4)
13
5%
(7)
16
8%
(5)
19
8%
(5)
13
5%
(7)
19
10%
(6)
15
8%
(6)
45
6%
(7)
22
10%
(5)
JOBS
51
5%
(8)
5
6%
(6)
14
7%
(5)
10
4%
(8)
2
1%
(11)
8
7%
(5)
8
4%
(9)
6
3%
(8)
2
2%
(8)
9
5%
(8)
19
6%
(7)
17
5%
(8)
6
5%
(9)
15
6%
(7)
14
5%
(9)
13
5%
(8)
9
4%
(9)
18
7%
(7)
10
4%
(8)
10
5%
(8)
11
6%
(8)
33
5%
(8)
13
6%
(8)
TAXES
37
4%
(9)
5
5%
(7)
11
6%
(8)
5
2%
(9)
3
2%
(8)
2
2%
(9)
9
4%
(8)
5
3%
(9)
1
1%
(9)
5
3%
(9)
9
3%
(9)
15
4%
(9)
7
6%
(6)
7
3%
(9)
15
5%
(8)
8
3%
(9)
8
4%
(10)
7
3%
(10)
8
3%
(9)
8
4%
(9)
7
4%
(9)
26
4%
(9)
5
2%
(9)
EDUCATION
22
2%
(10)
5
5%
(8)
3
1%
(11)
3
1%
(10)
2
2%
(9)
5
5%
(7)
5
2%
(10)
2
1%
(10)
-
1
1%
(11)
5
2%
(11)
12
3%
(10)
5
4%
(10)
4
2%
(10)
6
2%
(10)
2
1%
(11)
10
5%
(8)
5
2%
(11)
5
2%
(10)
2
1%
(10)
7
4%
(10)
16
2%
(10)
5
2%
(10)
GUN CONTROL
13
1%
(11)
2
2%
(10)
4
2%
(10)
2
1%
(12)
2
1%
(10)
2
2%
(10)
3
1%
(11)
1
1%
(11)
-
2
1%
(10)
6
2%
(10)
3
1%
(12)
2
2%
(11)
4
1%
(11)
4
1%
(11)
5
2%
(10)
1
(12)
8
3%
(9)
4
1%
(11)
-
2
1%
(12)
12
2%
(11)
1
(12)
INCOME INEQUALITY
4
(12)
-
-
2
1%
(11)
-
1
1%
(11)
1
1%
(12)
-
-
-
-
3
1%
(11)
1
1%
(12)
-
2
1%
(12)
-
2
1%
(11)
1
(12)
-
1
1%
(11)
2
1%
(11)
2
(12)
1
(11)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 27-3
QUESTION 26:
Which ONE of the following issues is MOST important to you in deciding how to vote in the November 2018 elections?
PAGE 235
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
TERRORISM AND NATIONAL
SECURITY
226
23%
(1)
83
28%
(1)
82
21%
(1)
165
24%
(1)
53
21%
(1)
8
18%
(2)
42
21%
(1)
132
25%
(1)
46
20%
(1)
48
20%
(1)
31
23%
(1)
69
23%
(1)
100
23%
(1)
30
16%
(2)
96
26%
(1)
10
23%
(1)
36
25%
(1)
45
24%
(1)
16
25%
(1)
45
24%
(1)
41
21%
(1)
12
17%
(1)
21
19%
(2)
THE ECONOMY
180
18%
(2)
42
14%
(3)
79
20%
(2)
122
17%
(2)
51
20%
(2)
8
17%
(3)
36
18%
(2)
88
17%
(2)
45
20%
(2)
47
19%
(2)
24
18%
(3)
57
19%
(2)
81
19%
(2)
37
19%
(1)
63
17%
(2)
7
16%
(3)
28
20%
(2)
35
19%
(2)
13
20%
(2)
35
18%
(2)
29
15%
(3)
12
16%
(2)
22
21%
(1)
ILLEGAL IMMIGRATION
129
13%
(3)
38
13%
(4)
51
13%
(3)
89
13%
(3)
31
12%
(3)
8
19%
(1)
26
13%
(4)
64
12%
(4)
32
14%
(4)
33
14%
(3)
24
18%
(2)
38
13%
(3)
63
14%
(3)
24
12%
(3)
43
11%
(4)
8
18%
(2)
15
11%
(4)
17
9%
(4)
8
12%
(3)
26
14%
(3)
32
16%
(2)
7
9%
(7)
16
15%
(3)
SOCIAL SECURITY AND
MEDICARE
93
9%
(4)
19
6%
(5)
37
10%
(5)
57
8%
(6)
30
12%
(4)
6
13%
(4)
27
13%
(3)
39
7%
(5)
26
11%
(5)
28
11%
(4)
7
5%
(8)
21
7%
(7)
28
6%
(7)
19
10%
(6)
46
12%
(3)
2
5%
(8)
14
10%
(5)
21
12%
(3)
4
6%
(6)
20
11%
(4)
19
9%
(4)
5
6%
(8)
8
8%
(6)
HEALTH CARE
88
9%
(5)
17
6%
(7)
37
9%
(6)
54
8%
(7)
29
11%
(5)
5
10%
(5)
23
11%
(5)
36
7%
(6)
32
14%
(3)
20
8%
(6)
8
6%
(6)
22
7%
(6)
30
7%
(6)
23
12%
(4)
36
10%
(5)
5
11%
(5)
18
13%
(3)
12
7%
(7)
3
5%
(7)
15
8%
(6)
15
7%
(6)
8
11%
(4)
12
11%
(4)
MORAL VALUES
83
8%
(6)
53
17%
(2)
18
5%
(8)
70
10%
(4)
11
4%
(8)
1
2%
(11)
4
2%
(9)
68
13%
(3)
7
3%
(10)
8
3%
(8)
9
7%
(4)
26
9%
(4)
35
8%
(4)
14
7%
(7)
33
9%
(6)
5
12%
(4)
8
6%
(7)
13
7%
(6)
7
11%
(4)
14
8%
(7)
18
9%
(5)
8
10%
(5)
10
9%
(5)
GOVERNMENT SPENDING
73
7%
(7)
19
6%
(6)
39
10%
(4)
58
8%
(5)
14
5%
(7)
2
5%
(8)
11
6%
(7)
35
7%
(7)
11
5%
(7)
27
11%
(5)
8
6%
(7)
25
8%
(5)
33
8%
(5)
19
10%
(5)
21
5%
(7)
2
6%
(7)
6
4%
(8)
16
9%
(5)
4
7%
(5)
15
8%
(5)
12
6%
(7)
10
13%
(3)
7
7%
(7)
JOBS
51
5%
(8)
9
3%
(9)
20
5%
(7)
29
4%
(9)
19
8%
(6)
3
6%
(6)
19
9%
(6)
25
5%
(8)
13
6%
(6)
14
6%
(7)
9
7%
(5)
13
4%
(9)
22
5%
(9)
13
7%
(8)
16
4%
(8)
3
7%
(6)
8
6%
(6)
11
6%
(8)
2
4%
(8)
4
2%
(10)
11
6%
(8)
7
9%
(6)
4
3%
(9)
TAXES
37
4%
(9)
12
4%
(8)
17
4%
(9)
29
4%
(8)
5
2%
(10)
2
5%
(7)
4
2%
(10)
22
4%
(9)
8
3%
(9)
7
3%
(9)
6
5%
(9)
17
6%
(8)
23
5%
(8)
5
2%
(10)
9
2%
(9)
-
5
3%
(9)
8
4%
(9)
1
2%
(11)
6
3%
(8)
11
6%
(9)
3
5%
(9)
2
2%
(10)
EDUCATION
22
2%
(10)
4
1%
(11)
8
2%
(10)
12
2%
(10)
11
4%
(9)
-
8
4%
(8)
9
2%
(10)
8
4%
(8)
5
2%
(11)
2
2%
(11)
7
2%
(10)
9
2%
(11)
7
3%
(9)
7
2%
(10)
1
2%
(9)
4
3%
(10)
2
1%
(10)
1
2%
(12)
5
3%
(9)
3
2%
(11)
1
1%
(11)
5
5%
(8)
GUN CONTROL
13
1%
(11)
5
2%
(10)
5
1%
(11)
10
1%
(11)
2
1%
(11)
1
2%
(10)
3
1%
(11)
8
1%
(11)
-
6
2%
(10)
3
2%
(10)
6
2%
(11)
9
2%
(10)
1
1%
(12)
3
1%
(11)
-
1
1%
(11)
2
1%
(11)
2
3%
(9)
2
1%
(11)
5
2%
(10)
2
2%
(10)
-
INCOME INEQUALITY
4
(12)
1
(12)
1
(12)
2
(12)
1
(12)
1
2%
(9)
2
1%
(12)
3
1%
(12)
-
1
(12)
-
-
-
2
1%
(11)
2
1%
(12)
-
-
1
(12)
1
2%
(10)
-
2
1%
(12)
-
-
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 27-4
QUESTION 26:
Which ONE of the following issues is MOST important to you in deciding how to vote in the November 2018 elections?
PAGE 236
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
TERRORISM AND NATIONAL
SECURITY
226
23%
(1)
17
18%
(1)
18
17%
(2)
36
18%
(2)
190
24%
(1)
158
24%
(1)
4
17%
(2)
64
20%
(1)
119
29%
(1)
99
19%
(2)
218
23%
(1)
8
12%
(5)
202
25%
(1)
24
13%
(3)
15
13%
(4)
7
15%
(4)
3
10%
(5)
30
18%
(2)
196
24%
(1)
195
25%
(1)
30
16%
(2)
THE ECONOMY
180
18%
(2)
12
12%
(5)
24
23%
(1)
36
18%
(1)
144
18%
(2)
115
18%
(2)
6
24%
(1)
59
18%
(2)
67
16%
(2)
100
20%
(1)
168
18%
(2)
13
18%
(1)
145
18%
(2)
35
19%
(1)
20
18%
(2)
10
22%
(1)
6
19%
(1)
39
24%
(1)
141
17%
(2)
143
18%
(2)
31
16%
(1)
ILLEGAL IMMIGRATION
129
13%
(3)
15
16%
(2)
10
10%
(5)
26
13%
(5)
103
13%
(3)
91
14%
(3)
3
10%
(6)
36
11%
(3)
67
16%
(3)
57
11%
(3)
124
13%
(3)
5
7%
(6)
96
12%
(3)
33
18%
(2)
22
19%
(1)
8
18%
(2)
3
11%
(4)
12
7%
(5)
117
14%
(3)
101
13%
(3)
26
13%
(4)
SOCIAL SECURITY AND
MEDICARE
93
9%
(4)
12
13%
(4)
16
15%
(3)
28
14%
(3)
65
8%
(5)
58
9%
(4)
2
9%
(7)
32
10%
(4)
32
8%
(5)
50
10%
(5)
82
9%
(4)
11
15%
(3)
76
9%
(4)
17
9%
(7)
9
8%
(6)
2
5%
(7)
6
18%
(2)
15
9%
(4)
78
9%
(4)
65
8%
(5)
26
14%
(3)
HEALTH CARE
88
9%
(5)
12
13%
(3)
14
13%
(4)
27
13%
(4)
61
8%
(7)
53
8%
(6)
3
13%
(4)
32
10%
(5)
25
6%
(6)
54
11%
(4)
79
8%
(5)
9
13%
(4)
68
8%
(5)
20
11%
(5)
12
10%
(5)
4
9%
(6)
5
16%
(3)
23
14%
(3)
65
8%
(7)
60
8%
(6)
25
13%
(5)
MORAL VALUES
83
8%
(6)
5
5%
(8)
5
4%
(8)
10
5%
(8)
73
9%
(4)
56
8%
(5)
-
27
8%
(6)
33
8%
(4)
45
9%
(6)
78
8%
(6)
4
6%
(7)
65
8%
(6)
17
9%
(6)
9
8%
(7)
7
17%
(3)
1
4%
(9)
8
5%
(9)
75
9%
(5)
68
9%
(4)
15
8%
(7)
GOVERNMENT SPENDING
73
7%
(7)
5
6%
(6)
5
4%
(9)
10
5%
(7)
63
8%
(6)
44
7%
(7)
4
14%
(3)
26
8%
(7)
24
6%
(7)
38
7%
(7)
62
7%
(7)
12
16%
(2)
53
6%
(7)
20
11%
(4)
16
14%
(3)
2
4%
(8)
3
9%
(6)
4
2%
(10)
69
8%
(6)
52
7%
(7)
19
10%
(6)
JOBS
51
5%
(8)
5
5%
(9)
5
5%
(6)
10
5%
(9)
41
5%
(8)
35
5%
(8)
1
3%
(8)
15
5%
(8)
24
6%
(8)
24
5%
(9)
47
5%
(8)
4
5%
(9)
45
6%
(8)
6
3%
(9)
4
4%
(9)
-
1
5%
(8)
12
7%
(6)
39
5%
(8)
42
5%
(8)
9
4%
(8)
TAXES
37
4%
(9)
5
5%
(7)
5
4%
(7)
10
5%
(6)
27
3%
(9)
26
4%
(9)
-
11
3%
(9)
10
2%
(9)
25
5%
(8)
34
4%
(9)
2
3%
(10)
28
3%
(9)
9
5%
(8)
5
4%
(8)
4
10%
(5)
-
10
6%
(7)
27
3%
(9)
27
3%
(9)
8
4%
(9)
EDUCATION
22
2%
(10)
5
5%
(10)
3
3%
(10)
8
4%
(10)
15
2%
(10)
10
2%
(10)
3
11%
(5)
9
3%
(10)
6
2%
(11)
12
2%
(10)
19
2%
(10)
4
5%
(8)
22
3%
(10)
1
(12)
-
-
1
3%
(10)
9
5%
(8)
13
2%
(10)
18
2%
(10)
3
2%
(10)
GUN CONTROL
13
1%
(11)
-
1
1%
(12)
1
(12)
12
2%
(11)
9
1%
(11)
-
5
2%
(11)
9
2%
(10)
5
1%
(11)
13
1%
(11)
-
12
2%
(11)
1
1%
(11)
1
1%
(10)
-
-
3
2%
(11)
10
1%
(11)
12
2%
(11)
-
INCOME INEQUALITY
4
(12)
1
1%
(11)
1
1%
(11)
2
1%
(11)
2
(12)
1
(12)
-
3
1%
(12)
1
(12)
2
(12)
3
(12)
1
1%
(11)
2
(12)
2
1%
(10)
-
-
2
6%
(7)
2
1%
(12)
2
(12)
2
(12)
1
(11)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 27-5
QUESTION 26:
Which ONE of the following issues is MOST important to you in deciding how to vote in the November 2018 elections?
PAGE 237
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
TERRORISM AND NATIONAL
SECURITY
226
23%
(1)
218
24%
(1)
6
10%
(5)
202
25%
(1)
8
10%
(4)
115
22%
(1)
47
19%
(1)
12
13%
(3)
201
23%
(1)
183
44%
(1)
16
6%
(7)
10
9%
(7)
7
7%
(7)
11
11%
(2)
226
100%
-
-
-
-
44
31%
(1)
63
48%
(1)
25
20%
(2)
147
26%
(1)
79
18%
(2)
THE ECONOMY
180
18%
(2)
159
18%
(2)
13
22%
(1)
145
18%
(2)
20
26%
(1)
101
19%
(2)
40
17%
(3)
28
30%
(1)
144
17%
(2)
40
10%
(3)
105
38%
(1)
19
17%
(2)
10
10%
(4)
7
7%
(4)
-
180
100%
-
-
52
26%
(1)
-
17
13%
(2)
22
18%
(3)
92
16%
(2)
88
20%
(1)
ILLEGAL IMMIGRATION
129
13%
(3)
119
13%
(3)
5
8%
(6)
101
12%
(3)
11
13%
(3)
54
10%
(3)
44
18%
(2)
4
5%
(7)
119
14%
(3)
77
19%
(2)
22
8%
(4)
14
13%
(3)
6
5%
(8)
10
10%
(3)
-
-
129
100%
-
44
22%
(2)
21
14%
(3)
-
13
10%
(5)
77
14%
(3)
52
12%
(3)
SOCIAL SECURITY AND
MEDICARE
93
9%
(4)
80
9%
(4)
7
12%
(4)
76
9%
(4)
6
8%
(5)
46
9%
(4)
30
13%
(4)
12
12%
(4)
78
9%
(4)
36
9%
(4)
20
7%
(6)
12
11%
(5)
21
20%
(2)
4
4%
(7)
-
-
-
93
100%
19
10%
(5)
13
9%
(5)
13
10%
(3)
27
22%
(1)
53
9%
(4)
40
9%
(6)
HEALTH CARE
88
9%
(5)
73
8%
(6)
12
20%
(2)
62
8%
(7)
11
14%
(2)
44
9%
(5)
25
10%
(5)
14
16%
(2)
67
8%
(7)
23
6%
(5)
24
9%
(3)
10
9%
(6)
26
25%
(1)
5
5%
(5)
-
-
-
-
12
6%
(6)
15
11%
(4)
13
10%
(4)
-
51
9%
(5)
37
9%
(7)
MORAL VALUES
83
8%
(6)
74
8%
(5)
5
8%
(7)
72
9%
(5)
3
4%
(9)
40
8%
(7)
12
5%
(7)
6
7%
(5)
75
9%
(5)
13
3%
(7)
5
2%
(9)
3
3%
(8)
11
10%
(3)
52
52%
(1)
-
-
-
-
28
14%
(3)
11
8%
(6)
6
5%
(6)
14
12%
(4)
33
6%
(7)
49
11%
(4)
GOVERNMENT SPENDING
73
7%
(7)
63
7%
(7)
7
13%
(3)
65
8%
(6)
5
7%
(7)
41
8%
(6)
19
8%
(6)
3
3%
(9)
68
8%
(6)
15
4%
(6)
20
7%
(5)
26
24%
(1)
7
7%
(6)
4
4%
(6)
-
-
-
-
22
11%
(4)
23
16%
(2)
8
6%
(5)
6
5%
(7)
32
6%
(8)
42
10%
(5)
JOBS
51
5%
(8)
49
5%
(8)
1
2%
(9)
37
5%
(8)
5
7%
(6)
32
6%
(8)
8
3%
(9)
2
2%
(12)
47
6%
(8)
7
2%
(9)
38
14%
(2)
1
1%
(10)
3
2%
(10)
2
2%
(8)
-
-
-
-
10
5%
(7)
7
5%
(7)
6
5%
(7)
4
3%
(8)
37
7%
(6)
14
3%
(9)
TAXES
37
4%
(9)
35
4%
(9)
-
31
4%
(9)
5
6%
(8)
24
5%
(9)
10
4%
(8)
3
3%
(8)
32
4%
(9)
5
1%
(11)
15
5%
(8)
13
12%
(4)
3
3%
(9)
2
2%
(9)
-
-
-
-
4
2%
(10)
4
3%
(8)
2
1%
(8)
9
8%
(6)
18
3%
(9)
18
4%
(8)
EDUCATION
22
2%
(10)
19
2%
(10)
2
3%
(8)
16
2%
(10)
2
3%
(10)
10
2%
(10)
4
2%
(10)
5
5%
(6)
15
2%
(10)
6
1%
(10)
4
2%
(10)
1
1%
(9)
10
9%
(5)
1
1%
(10)
-
-
-
-
5
2%
(9)
3
2%
(9)
2
1%
(9)
1
1%
(9)
13
2%
(10)
9
2%
(10)
GUN CONTROL
13
1%
(11)
13
1%
(11)
-
10
1%
(11)
1
2%
(11)
7
1%
(11)
2
1%
(11)
2
2%
(10)
11
1%
(11)
8
2%
(8)
3
1%
(12)
1
1%
(11)
1
1%
(12)
1
1%
(11)
-
-
-
-
5
3%
(8)
1
1%
(10)
1
1%
(10)
1
1%
(10)
12
2%
(11)
1
(12)
INCOME INEQUALITY
4
(12)
2
(12)
1
1%
(10)
3
(12)
1
1%
(12)
2
(12)
1
(12)
2
2%
(11)
2
(12)
-
3
1%
(11)
-
1
1%
(11)
-
-
-
-
-
-
1
1%
(11)
-
-
1
(12)
3
1%
(11)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 27-6
QUESTION 26:
Which ONE of the following issues is MOST important to you in deciding how to vote in the November 2018 elections?
PAGE 238
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
TERRORISM AND NATIONAL
SECURITY
226
23%
(1)
14
18%
(1)
74
32%
(1)
59
22%
(1)
27
26%
(1)
31
17%
(2)
8
24%
(1)
12
13%
(2)
51
19%
(2)
175
24%
(1)
94
23%
(1)
132
23%
(1)
24
15%
(2)
199
24%
(1)
119
23%
(1)
99
26%
(1)
77
21%
(2)
71
29%
(1)
5
10%
(4)
24
15%
(2)
201
25%
(1)
25
13%
(3)
9
9%
(5)
THE ECONOMY
180
18%
(2)
11
14%
(3)
33
14%
(3)
55
21%
(2)
21
20%
(2)
29
16%
(3)
7
20%
(2)
24
25%
(1)
63
23%
(1)
118
16%
(2)
85
20%
(2)
96
16%
(2)
38
25%
(1)
137
16%
(2)
91
18%
(2)
63
17%
(3)
79
21%
(1)
39
16%
(2)
13
27%
(1)
33
20%
(1)
133
17%
(2)
47
24%
(1)
20
20%
(1)
ILLEGAL IMMIGRATION
129
13%
(3)
12
15%
(2)
40
17%
(2)
33
12%
(4)
11
10%
(4)
18
10%
(5)
6
17%
(3)
10
10%
(5)
32
12%
(3)
97
13%
(3)
54
13%
(3)
75
13%
(3)
20
13%
(3)
109
13%
(3)
60
12%
(4)
65
17%
(2)
37
10%
(3)
36
15%
(3)
3
6%
(8)
19
11%
(5)
117
14%
(3)
12
6%
(7)
6
6%
(7)
SOCIAL SECURITY AND
MEDICARE
93
9%
(4)
5
7%
(6)
23
10%
(4)
34
13%
(3)
9
8%
(6)
14
8%
(6)
1
2%
(10)
7
7%
(8)
17
6%
(7)
75
10%
(4)
30
7%
(7)
63
11%
(4)
9
6%
(7)
83
10%
(4)
50
10%
(5)
29
8%
(4)
28
7%
(7)
27
11%
(4)
10
20%
(2)
10
6%
(7)
68
8%
(5)
25
13%
(2)
18
18%
(2)
HEALTH CARE
88
9%
(5)
9
12%
(4)
17
7%
(5)
28
11%
(5)
10
10%
(5)
14
7%
(7)
3
9%
(5)
7
7%
(7)
26
9%
(5)
62
9%
(5)
34
8%
(6)
54
9%
(5)
17
11%
(4)
69
8%
(6)
33
7%
(7)
29
8%
(5)
36
10%
(5)
14
6%
(5)
4
9%
(5)
19
12%
(4)
69
9%
(4)
20
10%
(4)
12
12%
(4)
MORAL VALUES
83
8%
(6)
5
7%
(7)
8
3%
(9)
12
5%
(8)
12
11%
(3)
33
18%
(1)
2
5%
(7)
11
11%
(4)
28
10%
(4)
55
8%
(6)
39
9%
(4)
44
7%
(6)
14
9%
(5)
69
8%
(5)
62
12%
(3)
23
6%
(7)
33
9%
(6)
12
5%
(7)
6
13%
(3)
14
8%
(6)
65
8%
(6)
17
9%
(6)
8
8%
(6)
GOVERNMENT SPENDING
73
7%
(7)
3
4%
(10)
9
4%
(7)
13
5%
(7)
7
7%
(7)
25
14%
(4)
3
10%
(4)
12
12%
(3)
21
8%
(6)
52
7%
(7)
35
8%
(5)
39
7%
(7)
11
7%
(6)
61
7%
(7)
41
8%
(6)
28
8%
(6)
36
10%
(4)
13
5%
(6)
4
7%
(6)
23
14%
(3)
55
7%
(7)
19
10%
(5)
12
12%
(3)
JOBS
51
5%
(8)
6
8%
(5)
14
6%
(6)
14
5%
(6)
3
3%
(9)
4
2%
(10)
2
5%
(8)
8
8%
(6)
16
6%
(8)
35
5%
(8)
13
3%
(8)
37
6%
(8)
8
5%
(8)
42
5%
(8)
23
4%
(8)
19
5%
(8)
18
5%
(8)
7
3%
(10)
-
8
5%
(8)
41
5%
(8)
10
5%
(8)
4
4%
(9)
TAXES
37
4%
(9)
5
6%
(9)
8
4%
(8)
9
3%
(9)
3
3%
(8)
9
5%
(8)
1
3%
(9)
3
3%
(10)
11
4%
(9)
26
4%
(9)
12
3%
(9)
25
4%
(9)
6
4%
(10)
31
4%
(9)
14
3%
(9)
7
2%
(9)
13
3%
(9)
8
3%
(8)
1
3%
(9)
6
4%
(9)
29
4%
(9)
8
4%
(9)
4
4%
(8)
EDUCATION
22
2%
(10)
5
6%
(8)
1
1%
(11)
4
1%
(10)
2
2%
(10)
7
4%
(9)
-
4
4%
(9)
6
2%
(10)
16
2%
(10)
11
3%
(10)
11
2%
(10)
6
4%
(9)
17
2%
(10)
9
2%
(11)
7
2%
(10)
11
3%
(10)
7
3%
(9)
3
6%
(7)
6
4%
(10)
17
2%
(10)
6
3%
(10)
2
2%
(10)
GUN CONTROL
13
1%
(11)
2
2%
(11)
3
1%
(10)
4
1%
(11)
1
1%
(11)
2
1%
(11)
2
6%
(6)
-
1
(12)
12
2%
(11)
6
1%
(11)
8
1%
(11)
1
1%
(11)
12
1%
(11)
11
2%
(10)
5
1%
(11)
4
1%
(11)
6
3%
(11)
-
2
1%
(11)
11
1%
(11)
2
1%
(12)
2
2%
(12)
INCOME INEQUALITY
4
(12)
-
1
(12)
1
(12)
-
1
(12)
-
1
1%
(11)
1
(11)
3
(12)
2
1%
(12)
2
(12)
1
1%
(12)
3
(12)
-
-
3
1%
(12)
1
(12)
-
-
1
(12)
3
2%
(11)
2
2%
(11)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 27-7
QUESTION 26:
Which ONE of the following issues is MOST important to you in deciding how to vote in the November 2018 elections?
PAGE 239
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
TERRORISM AND NATIONAL
SECURITY
226
23%
(1)
111
23%
(1)
48
23%
(1)
41
22%
(2)
27
22%
(1)
186
36%
(1)
71
16%
(2)
94
22%
(2)
76
19%
(1)
27
12%
(3)
161
48%
(1)
17
7%
(6)
19
11%
(5)
21
12%
(3)
10
12%
(3)
38
31%
(1)
71
27%
(1)
69
20%
(1)
177
24%
(1)
49
18%
(2)
134
20%
(1)
92
27%
(1)
195
23%
(1)
31
19%
(2)
THE ECONOMY
180
18%
(2)
82
17%
(2)
34
16%
(2)
44
24%
(1)
21
17%
(3)
69
13%
(2)
126
28%
(1)
49
12%
(3)
62
16%
(2)
55
26%
(1)
32
10%
(3)
86
37%
(1)
25
14%
(2)
17
10%
(4)
20
25%
(1)
10
8%
(4)
42
16%
(2)
67
20%
(2)
119
16%
(2)
62
22%
(1)
132
20%
(2)
49
15%
(3)
144
17%
(2)
36
21%
(1)
ILLEGAL IMMIGRATION
129
13%
(3)
74
16%
(3)
23
11%
(5)
15
8%
(5)
17
14%
(4)
57
11%
(3)
28
6%
(8)
108
26%
(1)
37
9%
(6)
27
13%
(2)
23
7%
(5)
11
5%
(8)
13
7%
(7)
72
42%
(1)
10
12%
(2)
34
28%
(2)
37
14%
(3)
41
12%
(3)
112
16%
(3)
17
6%
(8)
49
7%
(7)
80
24%
(2)
110
13%
(3)
19
11%
(4)
SOCIAL SECURITY AND
MEDICARE
93
9%
(4)
44
9%
(4)
26
12%
(4)
17
9%
(4)
6
5%
(7)
46
9%
(5)
38
8%
(5)
38
9%
(4)
38
10%
(5)
24
11%
(4)
26
8%
(4)
19
8%
(5)
17
10%
(6)
23
14%
(2)
8
10%
(4)
15
12%
(3)
19
7%
(6)
39
11%
(4)
72
10%
(4)
21
8%
(6)
68
10%
(4)
25
7%
(4)
79
9%
(4)
14
8%
(5)
HEALTH CARE
88
9%
(5)
40
8%
(5)
27
13%
(3)
14
8%
(7)
7
6%
(6)
30
6%
(7)
37
8%
(6)
35
8%
(5)
58
15%
(3)
17
8%
(6)
13
4%
(7)
19
8%
(4)
37
21%
(1)
12
7%
(5)
8
9%
(5)
8
6%
(5)
27
10%
(5)
27
8%
(6)
61
8%
(5)
27
10%
(5)
79
12%
(3)
9
3%
(9)
66
8%
(6)
22
13%
(3)
MORAL VALUES
83
8%
(6)
34
7%
(6)
10
5%
(8)
15
8%
(6)
24
19%
(2)
47
9%
(4)
32
7%
(7)
32
8%
(6)
44
11%
(4)
11
5%
(8)
35
10%
(2)
11
5%
(7)
20
12%
(4)
11
6%
(6)
5
6%
(9)
4
3%
(8)
27
10%
(4)
24
7%
(7)
55
8%
(6)
28
10%
(3)
59
9%
(5)
23
7%
(5)
74
9%
(5)
9
5%
(8)
GOVERNMENT SPENDING
73
7%
(7)
28
6%
(7)
16
7%
(6)
20
11%
(3)
9
7%
(5)
35
7%
(6)
39
9%
(4)
19
5%
(7)
34
9%
(7)
19
9%
(5)
22
6%
(6)
19
8%
(3)
21
12%
(3)
5
3%
(7)
6
8%
(6)
5
4%
(7)
12
5%
(7)
29
9%
(5)
46
6%
(7)
27
10%
(4)
56
8%
(6)
17
5%
(7)
64
8%
(7)
9
5%
(7)
JOBS
51
5%
(8)
26
5%
(8)
10
5%
(7)
9
5%
(8)
5
4%
(8)
18
4%
(8)
40
9%
(3)
15
4%
(8)
13
3%
(9)
15
7%
(7)
6
2%
(10)
29
12%
(2)
7
4%
(9)
4
2%
(8)
5
7%
(8)
7
5%
(6)
11
4%
(8)
16
5%
(8)
34
5%
(8)
17
6%
(7)
33
5%
(8)
18
5%
(6)
39
5%
(8)
12
7%
(6)
TAXES
37
4%
(9)
20
4%
(9)
9
4%
(9)
3
2%
(10)
4
3%
(9)
16
3%
(9)
19
4%
(9)
13
3%
(9)
16
4%
(8)
10
5%
(9)
8
2%
(8)
10
4%
(9)
10
6%
(8)
2
1%
(10)
6
7%
(7)
1
1%
(11)
8
3%
(9)
14
4%
(9)
23
3%
(9)
14
5%
(9)
27
4%
(9)
9
3%
(8)
29
4%
(9)
7
4%
(9)
EDUCATION
22
2%
(10)
12
3%
(10)
3
2%
(11)
5
3%
(9)
2
2%
(11)
11
2%
(10)
12
3%
(10)
6
1%
(11)
12
3%
(10)
4
2%
(11)
7
2%
(9)
5
2%
(10)
4
2%
(10)
3
2%
(9)
3
3%
(10)
1
1%
(9)
5
2%
(11)
8
2%
(10)
15
2%
(10)
8
3%
(10)
16
2%
(10)
7
2%
(11)
17
2%
(10)
6
3%
(10)
GUN CONTROL
13
1%
(11)
4
1%
(11)
5
2%
(10)
2
1%
(11)
3
3%
(10)
5
1%
(11)
7
2%
(11)
8
2%
(10)
3
1%
(11)
4
2%
(10)
3
1%
(11)
5
2%
(11)
3
2%
(11)
2
1%
(11)
1
1%
(11)
1
1%
(10)
5
2%
(10)
5
1%
(11)
11
2%
(11)
2
1%
(12)
6
1%
(11)
7
2%
(10)
11
1%
(11)
2
1%
(11)
INCOME INEQUALITY
4
(12)
2
(12)
2
1%
(12)
-
-
2
(12)
3
1%
(12)
-
1
(12)
2
1%
(12)
1
(12)
3
1%
(12)
-
-
-
-
-
-
-
4
1%
(11)
4
1%
(12)
-
2
(12)
2
1%
(12)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 27-8
QUESTION 26:
Which ONE of the following issues is MOST important to you in deciding how to vote in the November 2018 elections?
PAGE 240
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
TERRORISM AND NATIONAL
SECURITY
226
23%
(1)
174
23%
(1)
52
20%
(2)
119
25%
(1)
43
20%
(1)
29
20%
(2)
28
24%
(1)
7
16%
(2)
159
23%
(1)
54
22%
(2)
13
21%
(1)
208
24%
(1)
18
15%
(3)
107
25%
(1)
102
23%
(1)
209
24%
(1)
17
14%
(3)
74
27%
(1)
152
21%
(1)
94
24%
(1)
139
25%
(1)
87
19%
(2)
66
20%
(2)
THE ECONOMY
180
18%
(2)
127
17%
(2)
54
21%
(1)
76
16%
(2)
34
16%
(2)
37
25%
(1)
24
21%
(2)
9
19%
(1)
111
16%
(2)
58
23%
(1)
11
18%
(2)
160
18%
(2)
21
18%
(1)
65
15%
(3)
82
18%
(2)
147
17%
(2)
34
27%
(1)
49
18%
(2)
131
18%
(2)
64
16%
(2)
85
16%
(2)
95
21%
(1)
68
20%
(1)
ILLEGAL IMMIGRATION
129
13%
(3)
94
13%
(3)
36
14%
(3)
67
14%
(3)
26
12%
(3)
13
9%
(4)
17
14%
(3)
6
14%
(4)
103
15%
(3)
18
7%
(7)
8
13%
(4)
113
13%
(3)
16
14%
(4)
75
18%
(2)
50
11%
(3)
125
14%
(3)
4
3%
(10)
46
17%
(3)
83
11%
(3)
50
13%
(3)
78
14%
(3)
51
11%
(4)
39
11%
(4)
SOCIAL SECURITY AND
MEDICARE
93
9%
(4)
66
9%
(4)
27
10%
(5)
46
10%
(4)
25
12%
(4)
9
6%
(6)
11
10%
(4)
2
4%
(8)
51
7%
(6)
34
13%
(3)
8
14%
(3)
85
10%
(4)
8
7%
(6)
35
8%
(5)
43
10%
(5)
79
9%
(4)
14
11%
(4)
22
8%
(5)
71
10%
(5)
27
7%
(6)
41
8%
(6)
52
11%
(3)
40
12%
(3)
HEALTH CARE
88
9%
(5)
58
8%
(6)
31
12%
(4)
37
8%
(6)
25
12%
(5)
9
6%
(7)
11
9%
(5)
7
16%
(3)
62
9%
(4)
20
8%
(5)
5
9%
(5)
70
8%
(6)
18
16%
(2)
26
6%
(6)
41
9%
(6)
67
8%
(6)
21
17%
(2)
25
9%
(4)
63
9%
(6)
32
8%
(5)
42
8%
(5)
46
10%
(5)
36
11%
(5)
MORAL VALUES
83
8%
(6)
64
9%
(5)
19
7%
(7)
41
9%
(5)
14
7%
(7)
19
13%
(3)
6
5%
(7)
3
6%
(7)
60
9%
(5)
18
7%
(6)
4
7%
(6)
79
9%
(5)
4
3%
(10)
44
10%
(4)
33
7%
(7)
76
9%
(5)
6
5%
(6)
11
4%
(9)
72
10%
(4)
36
9%
(4)
44
8%
(4)
38
8%
(7)
28
8%
(7)
GOVERNMENT SPENDING
73
7%
(7)
54
7%
(7)
19
7%
(6)
28
6%
(7)
22
11%
(6)
13
9%
(5)
8
7%
(6)
2
4%
(9)
44
6%
(7)
25
10%
(4)
4
6%
(8)
63
7%
(7)
11
9%
(5)
18
4%
(8)
47
10%
(4)
65
7%
(7)
9
7%
(5)
13
5%
(7)
60
8%
(7)
24
6%
(7)
29
5%
(8)
44
10%
(6)
34
10%
(6)
JOBS
51
5%
(8)
43
6%
(8)
7
3%
(8)
27
6%
(8)
11
5%
(8)
5
4%
(8)
4
4%
(8)
3
6%
(6)
34
5%
(8)
12
5%
(8)
4
7%
(7)
44
5%
(8)
7
6%
(8)
25
6%
(7)
20
5%
(8)
45
5%
(8)
6
5%
(8)
15
6%
(6)
35
5%
(8)
24
6%
(8)
37
7%
(7)
13
3%
(8)
11
3%
(8)
TAXES
37
4%
(9)
32
4%
(9)
5
2%
(10)
17
4%
(9)
5
2%
(9)
5
4%
(9)
4
3%
(9)
5
11%
(5)
26
4%
(9)
10
4%
(9)
1
2%
(10)
29
3%
(9)
8
7%
(7)
16
4%
(9)
15
3%
(9)
31
4%
(9)
6
5%
(7)
11
4%
(8)
26
4%
(9)
17
4%
(9)
23
4%
(9)
13
3%
(9)
7
2%
(9)
EDUCATION
22
2%
(10)
16
2%
(10)
7
3%
(9)
12
3%
(10)
4
2%
(10)
2
1%
(11)
3
2%
(10)
2
4%
(10)
18
3%
(10)
3
1%
(10)
1
2%
(9)
18
2%
(10)
5
4%
(9)
6
1%
(11)
11
3%
(10)
18
2%
(10)
5
4%
(9)
4
2%
(11)
18
2%
(10)
10
3%
(10)
13
2%
(10)
9
2%
(10)
7
2%
(10)
GUN CONTROL
13
1%
(11)
12
2%
(11)
2
1%
(11)
7
1%
(11)
1
1%
(12)
5
3%
(10)
1
1%
(11)
-
13
2%
(11)
-
-
12
1%
(11)
1
1%
(11)
7
2%
(10)
4
1%
(11)
11
1%
(11)
3
2%
(11)
5
2%
(10)
9
1%
(11)
10
2%
(11)
12
2%
(11)
1
(12)
1
(12)
INCOME INEQUALITY
4
(12)
3
(12)
1
(12)
1
(12)
3
1%
(11)
-
-
-
4
1%
(12)
-
-
3
(12)
1
1%
(12)
1
(12)
2
1%
(12)
3
(12)
1
1%
(12)
-
4
1%
(12)
2
1%
(12)
2
(12)
2
(11)
1
(11)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 28-1
QUESTION 27:
And, which of the following issues is NEXT most important to you in deciding how to vote in the November 2018 elections?
PAGE 241
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
TERRORISM AND NATIONAL
SECURITY
203
20%
(1)
113
22%
(1)
60
21%
(1)
174
22%
(1)
29
16%
(1)
34
19%
(1)
47
19%
(1)
86
22%
(1)
36
20%
(1)
19
21%
(1)
47
18%
(2)
57
23%
(1)
31
19%
(1)
49
21%
(1)
50
21%
(1)
153
20%
(1)
102
20%
(1)
101
21%
(1)
36
18%
(1)
33
18%
(1)
42
20%
(1)
51
23%
(1)
41
22%
(1)
THE ECONOMY
144
14%
(2)
62
12%
(4)
51
18%
(2)
114
14%
(2)
29
16%
(2)
26
14%
(3)
31
13%
(4)
62
16%
(2)
25
14%
(3)
8
9%
(5)
36
14%
(3)
33
13%
(3)
22
14%
(3)
45
19%
(2)
35
15%
(2)
110
14%
(2)
81
16%
(2)
63
13%
(4)
34
17%
(2)
24
13%
(3)
27
13%
(2)
32
14%
(3)
27
14%
(3)
ILLEGAL IMMIGRATION
131
13%
(3)
68
13%
(2)
35
12%
(4)
103
13%
(3)
28
15%
(3)
27
14%
(2)
30
12%
(5)
38
10%
(4)
35
19%
(2)
11
12%
(4)
47
18%
(1)
33
14%
(2)
10
6%
(8)
29
12%
(3)
28
12%
(4)
103
13%
(3)
64
12%
(3)
67
14%
(3)
18
9%
(4)
24
14%
(2)
23
11%
(4)
35
16%
(2)
30
16%
(2)
HEALTH CARE
122
12%
(4)
66
13%
(3)
35
12%
(5)
101
13%
(4)
18
10%
(5)
24
13%
(4)
34
14%
(2)
47
12%
(3)
17
9%
(5)
19
21%
(2)
27
10%
(5)
25
10%
(4)
22
14%
(4)
29
12%
(4)
31
13%
(3)
91
12%
(4)
53
10%
(5)
70
14%
(2)
23
12%
(3)
21
12%
(5)
25
12%
(3)
28
13%
(4)
24
13%
(4)
GOVERNMENT SPENDING
103
10%
(5)
44
8%
(5)
37
13%
(3)
81
10%
(5)
22
12%
(4)
15
8%
(6)
34
14%
(3)
37
10%
(5)
17
9%
(4)
12
13%
(3)
30
12%
(4)
19
8%
(5)
25
15%
(2)
17
7%
(6)
23
10%
(5)
81
11%
(5)
53
10%
(4)
50
10%
(5)
16
8%
(5)
23
13%
(4)
20
9%
(6)
22
10%
(5)
22
12%
(5)
JOBS
70
7%
(6)
39
7%
(7)
15
5%
(6)
54
7%
(6)
15
8%
(6)
10
6%
(8)
15
6%
(7)
29
8%
(6)
15
8%
(6)
6
6%
(6)
13
5%
(8)
19
8%
(6)
14
8%
(5)
19
8%
(5)
20
8%
(6)
51
7%
(6)
46
9%
(6)
24
5%
(9)
15
8%
(6)
15
8%
(7)
14
7%
(7)
18
8%
(6)
7
4%
(7)
TAXES
66
7%
(7)
39
7%
(6)
13
5%
(8)
52
6%
(7)
14
8%
(7)
18
10%
(5)
18
7%
(6)
23
6%
(7)
7
4%
(8)
3
3%
(10)
21
8%
(6)
16
6%
(7)
13
8%
(6)
14
6%
(8)
17
7%
(7)
49
6%
(7)
39
7%
(7)
27
6%
(7)
15
8%
(7)
15
8%
(6)
20
9%
(5)
10
5%
(8)
6
3%
(8)
SOCIAL SECURITY AND
MEDICARE
61
6%
(8)
36
7%
(8)
15
5%
(7)
50
6%
(8)
10
5%
(8)
15
8%
(7)
13
5%
(8)
22
6%
(8)
12
7%
(7)
5
5%
(7)
16
6%
(7)
16
6%
(8)
9
6%
(9)
15
6%
(7)
13
6%
(8)
48
6%
(8)
29
6%
(8)
32
7%
(6)
7
3%
(11)
4
2%
(10)
14
7%
(8)
14
6%
(7)
22
12%
(6)
MORAL VALUES
40
4%
(9)
23
4%
(9)
8
3%
(10)
30
4%
(9)
9
5%
(9)
5
2%
(10)
12
5%
(9)
18
5%
(9)
5
3%
(10)
3
4%
(8)
6
2%
(11)
11
5%
(9)
12
7%
(7)
7
3%
(9)
9
4%
(9)
30
4%
(9)
13
2%
(11)
27
6%
(8)
11
5%
(9)
9
5%
(8)
12
6%
(9)
3
1%
(10)
5
2%
(9)
EDUCATION
27
3%
(10)
16
3%
(10)
8
3%
(9)
24
3%
(10)
3
2%
(12)
5
3%
(9)
6
2%
(10)
11
3%
(10)
7
4%
(9)
3
3%
(9)
8
3%
(9)
9
4%
(10)
3
2%
(11)
5
2%
(10)
3
1%
(11)
24
3%
(10)
14
3%
(10)
13
3%
(10)
12
6%
(8)
5
3%
(9)
6
3%
(10)
3
1%
(11)
1
(12)
GUN CONTROL
21
2%
(11)
13
2%
(11)
4
1%
(11)
16
2%
(11)
4
2%
(10)
4
2%
(11)
4
2%
(11)
9
2%
(11)
3
2%
(11)
1
1%
(12)
7
3%
(10)
5
2%
(11)
4
2%
(10)
4
2%
(11)
5
2%
(10)
15
2%
(11)
16
3%
(9)
5
1%
(11)
7
4%
(10)
3
2%
(11)
1
1%
(12)
6
3%
(9)
2
1%
(10)
INCOME INEQUALITY
12
1%
(12)
5
1%
(12)
3
1%
(12)
8
1%
(12)
4
2%
(11)
2
1%
(12)
3
1%
(12)
4
1%
(12)
2
1%
(12)
2
2%
(11)
3
1%
(12)
3
1%
(12)
-
4
2%
(12)
2
1%
(12)
10
1%
(12)
11
2%
(12)
1
(12)
3
1%
(12)
2
1%
(12)
5
3%
(11)
-
2
1%
(11)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 28-2
QUESTION 27:
And, which of the following issues is NEXT most important to you in deciding how to vote in the November 2018 elections?
PAGE 242
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
TERRORISM AND NATIONAL
SECURITY
203
20%
(1)
17
18%
(2)
34
17%
(1)
51
22%
(1)
25
21%
(1)
19
18%
(1)
42
21%
(1)
41
22%
(1)
16
24%
(1)
36
19%
(1)
66
20%
(1)
72
19%
(1)
29
24%
(1)
47
19%
(1)
55
20%
(1)
55
21%
(1)
46
22%
(1)
53
21%
(1)
61
22%
(1)
38
19%
(1)
38
20%
(1)
148
21%
(1)
43
20%
(2)
THE ECONOMY
144
14%
(2)
19
20%
(1)
25
13%
(2)
37
16%
(3)
19
16%
(3)
16
15%
(3)
26
13%
(3)
22
12%
(5)
8
11%
(6)
18
10%
(4)
52
16%
(2)
51
14%
(2)
23
19%
(2)
30
12%
(3)
51
18%
(2)
40
15%
(3)
23
11%
(5)
34
14%
(2)
28
10%
(4)
37
19%
(2)
34
18%
(2)
89
13%
(3)
43
20%
(1)
ILLEGAL IMMIGRATION
131
13%
(3)
5
5%
(9)
19
10%
(7)
40
17%
(2)
21
18%
(2)
13
13%
(4)
29
15%
(2)
25
14%
(3)
9
13%
(3)
25
14%
(3)
40
12%
(4)
50
14%
(3)
15
13%
(4)
28
12%
(4)
36
13%
(3)
37
14%
(4)
29
14%
(2)
31
12%
(3)
37
14%
(3)
23
12%
(4)
28
15%
(3)
99
14%
(2)
21
10%
(5)
HEALTH CARE
122
12%
(4)
5
6%
(7)
24
13%
(4)
23
10%
(4)
12
10%
(6)
18
17%
(2)
22
11%
(4)
30
17%
(2)
12
17%
(2)
29
16%
(2)
47
15%
(3)
37
10%
(5)
9
7%
(6)
34
14%
(2)
18
6%
(6)
42
16%
(2)
27
13%
(3)
24
9%
(5)
43
16%
(2)
19
10%
(5)
25
13%
(4)
80
11%
(4)
29
13%
(3)
GOVERNMENT SPENDING
103
10%
(5)
7
8%
(5)
25
13%
(3)
22
9%
(5)
14
12%
(4)
9
8%
(5)
19
9%
(5)
23
13%
(4)
8
11%
(4)
13
7%
(8)
30
9%
(5)
45
12%
(4)
16
13%
(3)
20
8%
(7)
34
12%
(4)
23
9%
(5)
27
13%
(4)
19
8%
(7)
25
9%
(5)
27
14%
(3)
23
12%
(5)
72
10%
(5)
23
10%
(4)
JOBS
70
7%
(6)
10
11%
(3)
20
10%
(5)
16
7%
(7)
4
3%
(8)
5
5%
(9)
9
5%
(9)
10
5%
(7)
3
4%
(8)
15
8%
(6)
21
6%
(7)
33
9%
(6)
2
1%
(10)
20
8%
(6)
26
9%
(5)
16
6%
(7)
9
4%
(9)
24
10%
(4)
15
5%
(9)
14
7%
(6)
8
4%
(9)
50
7%
(6)
15
7%
(6)
TAXES
66
7%
(7)
10
11%
(4)
20
10%
(6)
10
4%
(8)
4
4%
(7)
6
5%
(8)
15
8%
(7)
7
4%
(8)
2
2%
(9)
15
8%
(5)
19
6%
(8)
23
6%
(7)
9
8%
(5)
22
9%
(5)
17
6%
(7)
12
5%
(9)
15
7%
(6)
21
8%
(6)
18
7%
(7)
12
6%
(7)
9
5%
(8)
48
7%
(8)
11
5%
(8)
SOCIAL SECURITY AND
MEDICARE
61
6%
(8)
2
2%
(11)
6
3%
(10)
21
9%
(6)
14
12%
(5)
4
4%
(10)
12
6%
(8)
15
8%
(6)
8
11%
(5)
13
7%
(7)
23
7%
(6)
20
5%
(8)
5
4%
(9)
18
7%
(8)
11
4%
(8)
19
7%
(6)
13
6%
(8)
14
5%
(8)
22
8%
(6)
12
6%
(8)
10
5%
(6)
49
7%
(7)
8
4%
(9)
MORAL VALUES
40
4%
(9)
5
5%
(10)
4
2%
(11)
4
2%
(10)
2
1%
(9)
6
6%
(6)
17
9%
(6)
4
2%
(9)
3
4%
(7)
10
5%
(9)
10
3%
(9)
14
4%
(9)
6
5%
(7)
7
3%
(10)
6
2%
(12)
12
5%
(8)
14
7%
(7)
7
3%
(11)
16
6%
(8)
3
2%
(11)
10
5%
(7)
25
4%
(9)
11
5%
(7)
EDUCATION
27
3%
(10)
6
7%
(6)
7
4%
(8)
-
-
6
5%
(7)
4
2%
(10)
4
2%
(10)
1
1%
(11)
3
1%
(11)
8
3%
(10)
12
3%
(10)
5
4%
(8)
3
1%
(11)
10
4%
(9)
7
3%
(10)
6
3%
(10)
10
4%
(9)
6
2%
(10)
4
2%
(10)
5
3%
(10)
16
2%
(11)
7
3%
(10)
GUN CONTROL
21
2%
(11)
5
6%
(8)
4
2%
(12)
7
3%
(9)
2
1%
(10)
2
2%
(11)
1
(11)
2
1%
(11)
1
1%
(10)
6
3%
(10)
6
2%
(11)
7
2%
(11)
1
1%
(12)
9
4%
(9)
7
3%
(11)
4
1%
(11)
1
(11)
10
4%
(10)
3
1%
(11)
2
1%
(12)
2
1%
(11)
17
2%
(10)
2
1%
(12)
INCOME INEQUALITY
12
1%
(12)
2
2%
(12)
7
4%
(9)
2
1%
(11)
2
1%
(11)
1
1%
(12)
-
-
-
1
1%
(12)
3
1%
(12)
7
2%
(12)
1
1%
(11)
3
1%
(12)
8
3%
(10)
1
(12)
-
4
2%
(12)
1
(12)
4
2%
(9)
-
5
1%
(12)
6
3%
(11)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 28-3
QUESTION 27:
And, which of the following issues is NEXT most important to you in deciding how to vote in the November 2018 elections?
PAGE 243
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
TERRORISM AND NATIONAL
SECURITY
203
20%
(1)
67
22%
(1)
83
21%
(1)
150
22%
(1)
46
18%
(1)
7
14%
(2)
38
19%
(1)
117
22%
(1)
46
21%
(1)
40
16%
(2)
30
23%
(1)
56
19%
(1)
86
20%
(1)
38
19%
(1)
79
21%
(1)
10
24%
(1)
24
17%
(1)
35
19%
(1)
12
18%
(1)
45
24%
(1)
42
21%
(1)
10
13%
(3)
26
24%
(1)
THE ECONOMY
144
14%
(2)
26
9%
(4)
70
18%
(2)
95
14%
(2)
44
17%
(2)
5
12%
(3)
35
17%
(2)
63
12%
(4)
40
18%
(2)
41
17%
(1)
6
5%
(8)
44
15%
(2)
50
12%
(4)
36
19%
(2)
58
15%
(2)
7
16%
(2)
19
14%
(4)
22
12%
(4)
9
14%
(4)
31
17%
(2)
30
15%
(2)
12
16%
(2)
13
12%
(3)
ILLEGAL IMMIGRATION
131
13%
(3)
54
18%
(2)
40
10%
(5)
94
14%
(3)
32
13%
(3)
4
8%
(7)
24
12%
(4)
71
13%
(3)
28
12%
(3)
31
13%
(3)
22
17%
(2)
43
14%
(3)
66
15%
(2)
22
12%
(3)
43
11%
(4)
6
14%
(3)
21
15%
(2)
21
12%
(5)
9
14%
(3)
22
12%
(3)
16
8%
(5)
14
18%
(1)
22
20%
(2)
HEALTH CARE
122
12%
(4)
43
14%
(3)
45
11%
(4)
88
13%
(4)
27
10%
(4)
7
16%
(1)
27
13%
(3)
75
14%
(2)
24
11%
(5)
23
9%
(6)
18
14%
(3)
31
10%
(5)
49
11%
(5)
17
9%
(5)
56
15%
(3)
3
8%
(6)
20
14%
(3)
24
13%
(3)
10
15%
(2)
22
12%
(4)
26
13%
(3)
10
13%
(4)
7
7%
(6)
GOVERNMENT SPENDING
103
10%
(5)
23
8%
(5)
52
13%
(3)
75
11%
(5)
25
10%
(5)
3
6%
(10)
14
7%
(7)
53
10%
(5)
28
12%
(4)
23
9%
(7)
11
8%
(4)
43
14%
(4)
54
12%
(3)
20
10%
(4)
30
8%
(5)
4
10%
(5)
11
8%
(6)
27
15%
(2)
7
11%
(5)
17
9%
(6)
20
10%
(4)
5
7%
(7)
12
11%
(4)
JOBS
70
7%
(6)
22
7%
(6)
23
6%
(7)
45
6%
(7)
21
8%
(7)
4
10%
(4)
16
8%
(6)
31
6%
(7)
14
6%
(6)
24
10%
(5)
8
6%
(7)
28
9%
(6)
35
8%
(6)
12
6%
(8)
23
6%
(7)
1
2%
(9)
9
7%
(8)
9
5%
(9)
6
10%
(7)
17
9%
(5)
12
6%
(8)
7
10%
(5)
8
7%
(5)
TAXES
66
7%
(7)
15
5%
(8)
31
8%
(6)
47
7%
(6)
17
7%
(8)
3
6%
(8)
13
7%
(8)
26
5%
(9)
13
6%
(8)
27
11%
(4)
9
7%
(5)
22
7%
(7)
31
7%
(7)
16
9%
(6)
19
5%
(8)
3
7%
(7)
15
11%
(5)
12
7%
(6)
6
10%
(6)
10
5%
(8)
13
7%
(6)
4
6%
(8)
2
2%
(10)
SOCIAL SECURITY AND
MEDICARE
61
6%
(8)
16
5%
(7)
20
5%
(8)
35
5%
(8)
23
9%
(6)
3
6%
(9)
18
9%
(5)
29
5%
(8)
14
6%
(7)
19
8%
(8)
4
3%
(12)
13
4%
(8)
17
4%
(9)
16
8%
(7)
29
8%
(6)
5
12%
(4)
9
7%
(7)
10
5%
(8)
3
5%
(8)
10
5%
(7)
12
6%
(9)
6
8%
(6)
6
6%
(7)
MORAL VALUES
40
4%
(9)
14
5%
(9)
18
5%
(9)
31
5%
(9)
4
2%
(11)
4
9%
(6)
5
3%
(10)
33
6%
(6)
2
1%
(12)
4
2%
(10)
8
6%
(6)
8
3%
(9)
17
4%
(8)
7
4%
(9)
16
4%
(9)
-
5
3%
(9)
11
6%
(7)
1
2%
(10)
5
3%
(9)
13
6%
(7)
2
2%
(9)
4
3%
(9)
EDUCATION
27
3%
(10)
13
4%
(10)
3
1%
(11)
16
2%
(10)
9
4%
(9)
2
4%
(11)
8
4%
(9)
16
3%
(10)
8
4%
(9)
3
1%
(12)
5
4%
(10)
5
2%
(11)
10
2%
(11)
4
2%
(10)
13
3%
(10)
3
7%
(8)
2
1%
(12)
4
2%
(10)
1
2%
(9)
3
2%
(11)
8
4%
(10)
2
2%
(11)
5
5%
(8)
GUN CONTROL
21
2%
(11)
8
3%
(11)
7
2%
(10)
15
2%
(11)
2
1%
(12)
4
9%
(5)
3
1%
(12)
13
2%
(11)
3
2%
(11)
4
2%
(11)
6
5%
(9)
6
2%
(10)
12
3%
(10)
3
1%
(11)
6
2%
(11)
-
4
3%
(10)
4
2%
(11)
-
4
2%
(10)
5
3%
(11)
2
2%
(10)
2
1%
(12)
INCOME INEQUALITY
12
1%
(12)
2
1%
(12)
2
1%
(12)
4
1%
(12)
7
3%
(10)
-
3
2%
(11)
3
1%
(12)
4
2%
(10)
5
2%
(9)
5
4%
(11)
2
1%
(12)
6
1%
(12)
3
1%
(12)
3
1%
(12)
-
2
1%
(11)
3
2%
(12)
-
2
1%
(12)
2
1%
(12)
1
1%
(12)
2
2%
(11)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 28-4
QUESTION 27:
And, which of the following issues is NEXT most important to you in deciding how to vote in the November 2018 elections?
PAGE 244
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
TERRORISM AND NATIONAL
SECURITY
203
20%
(1)
12
12%
(3)
17
16%
(2)
29
14%
(2)
174
22%
(1)
136
21%
(1)
3
12%
(3)
63
20%
(1)
91
22%
(1)
102
20%
(1)
192
21%
(1)
11
15%
(2)
161
20%
(1)
42
23%
(1)
28
25%
(1)
11
25%
(1)
4
13%
(3)
25
15%
(2)
178
21%
(1)
165
21%
(1)
34
18%
(2)
THE ECONOMY
144
14%
(2)
12
13%
(2)
12
11%
(4)
25
12%
(4)
120
15%
(2)
84
13%
(4)
5
17%
(1)
55
17%
(2)
45
11%
(4)
77
15%
(2)
123
13%
(3)
22
30%
(1)
114
14%
(2)
31
17%
(2)
17
15%
(2)
6
15%
(2)
7
23%
(1)
22
13%
(4)
122
15%
(2)
105
13%
(3)
35
18%
(1)
ILLEGAL IMMIGRATION
131
13%
(3)
8
9%
(5)
16
15%
(3)
25
12%
(3)
106
13%
(3)
86
13%
(3)
3
11%
(4)
41
13%
(3)
67
16%
(2)
58
11%
(5)
125
13%
(2)
5
7%
(5)
108
13%
(3)
22
12%
(4)
16
14%
(3)
4
8%
(5)
3
10%
(4)
17
10%
(5)
113
14%
(3)
111
14%
(2)
20
10%
(5)
HEALTH CARE
122
12%
(4)
17
18%
(1)
20
18%
(1)
36
18%
(1)
86
11%
(5)
92
14%
(2)
2
8%
(6)
28
9%
(5)
49
12%
(3)
65
13%
(3)
114
12%
(4)
8
11%
(3)
101
12%
(4)
21
11%
(5)
14
12%
(4)
6
15%
(3)
1
3%
(9)
26
15%
(1)
96
12%
(4)
96
12%
(4)
26
14%
(3)
GOVERNMENT SPENDING
103
10%
(5)
7
7%
(8)
9
8%
(6)
16
8%
(7)
88
11%
(4)
70
11%
(5)
2
7%
(8)
32
10%
(4)
37
9%
(5)
58
11%
(4)
96
10%
(5)
8
10%
(4)
79
10%
(5)
25
13%
(3)
12
11%
(5)
6
15%
(4)
6
20%
(2)
8
5%
(8)
95
11%
(5)
76
10%
(5)
24
13%
(4)
JOBS
70
7%
(6)
8
9%
(6)
10
9%
(5)
18
9%
(5)
52
6%
(6)
46
7%
(6)
2
8%
(7)
22
7%
(6)
26
6%
(8)
39
8%
(6)
65
7%
(6)
5
6%
(6)
61
8%
(6)
9
5%
(8)
5
4%
(8)
3
6%
(7)
2
6%
(7)
25
15%
(3)
46
5%
(8)
50
6%
(7)
16
8%
(6)
TAXES
66
7%
(7)
9
9%
(4)
8
7%
(7)
16
8%
(6)
50
6%
(7)
43
7%
(8)
3
13%
(2)
20
6%
(7)
27
6%
(7)
36
7%
(7)
63
7%
(7)
4
5%
(7)
60
7%
(7)
7
4%
(9)
3
3%
(9)
1
3%
(9)
2
7%
(6)
10
6%
(6)
56
7%
(6)
58
7%
(6)
6
3%
(10)
SOCIAL SECURITY AND
MEDICARE
61
6%
(8)
8
9%
(7)
5
5%
(8)
14
7%
(8)
47
6%
(8)
45
7%
(7)
1
4%
(10)
15
5%
(9)
31
7%
(6)
27
5%
(8)
58
6%
(8)
3
4%
(9)
51
6%
(8)
10
5%
(7)
6
5%
(7)
2
4%
(8)
2
8%
(5)
6
4%
(10)
55
7%
(7)
48
6%
(8)
12
6%
(7)
MORAL VALUES
40
4%
(9)
3
3%
(11)
2
2%
(11)
5
3%
(12)
34
4%
(9)
22
3%
(9)
-
17
5%
(8)
14
3%
(9)
23
4%
(9)
37
4%
(9)
2
3%
(10)
28
3%
(9)
11
6%
(6)
7
7%
(6)
3
7%
(6)
1
3%
(8)
8
5%
(9)
32
4%
(9)
31
4%
(9)
9
5%
(8)
EDUCATION
27
3%
(10)
4
4%
(9)
3
3%
(10)
7
3%
(9)
21
3%
(10)
14
2%
(10)
1
3%
(11)
12
4%
(10)
12
3%
(10)
13
3%
(10)
25
3%
(10)
2
3%
(11)
22
3%
(10)
5
3%
(10)
3
3%
(10)
1
2%
(10)
1
3%
(10)
10
6%
(7)
18
2%
(10)
19
2%
(11)
7
4%
(9)
GUN CONTROL
21
2%
(11)
3
3%
(12)
3
3%
(9)
6
3%
(10)
14
2%
(11)
11
2%
(11)
3
10%
(5)
7
2%
(11)
10
2%
(11)
10
2%
(11)
20
2%
(11)
1
1%
(12)
19
2%
(11)
2
1%
(11)
2
2%
(11)
-
-
5
3%
(12)
15
2%
(11)
19
2%
(10)
-
INCOME INEQUALITY
12
1%
(12)
4
4%
(10)
2
1%
(12)
5
3%
(11)
6
1%
(12)
6
1%
(12)
2
6%
(9)
4
1%
(12)
7
2%
(12)
2
(12)
8
1%
(12)
3
4%
(8)
11
1%
(12)
1
(12)
-
-
1
2%
(11)
6
3%
(11)
6
1%
(12)
8
1%
(12)
3
1%
(11)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 28-5
QUESTION 27:
And, which of the following issues is NEXT most important to you in deciding how to vote in the November 2018 elections?
PAGE 245
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
TERRORISM AND NATIONAL
SECURITY
203
20%
(1)
189
21%
(1)
11
19%
(2)
178
22%
(1)
11
14%
(3)
116
22%
(1)
51
21%
(1)
13
14%
(3)
183
21%
(1)
92
22%
(1)
54
20%
(1)
14
12%
(4)
19
18%
(2)
25
25%
(1)
-
52
29%
(1)
44
34%
(1)
19
21%
(2)
203
100%
-
-
-
103
18%
(1)
100
23%
(1)
THE ECONOMY
144
14%
(2)
125
14%
(3)
13
23%
(1)
116
14%
(3)
16
20%
(1)
71
14%
(2)
30
12%
(4)
17
18%
(1)
121
14%
(2)
60
15%
(3)
46
17%
(2)
17
15%
(3)
13
12%
(3)
8
9%
(5)
44
20%
(2)
-
21
16%
(2)
13
14%
(4)
-
144
100%
-
-
72
13%
(4)
72
17%
(2)
ILLEGAL IMMIGRATION
131
13%
(3)
126
14%
(2)
4
6%
(7)
118
14%
(2)
5
7%
(7)
66
13%
(3)
36
15%
(3)
11
12%
(4)
116
14%
(3)
72
17%
(2)
28
10%
(5)
11
10%
(6)
11
10%
(5)
9
9%
(4)
63
28%
(1)
17
9%
(6)
-
13
15%
(3)
-
-
131
100%
-
93
16%
(2)
38
9%
(5)
HEALTH CARE
122
12%
(4)
116
13%
(4)
6
10%
(5)
104
13%
(4)
7
9%
(5)
59
11%
(4)
36
15%
(2)
13
15%
(2)
103
12%
(4)
43
11%
(4)
26
9%
(6)
13
12%
(5)
23
22%
(1)
18
18%
(2)
25
11%
(3)
22
12%
(3)
13
10%
(4)
27
29%
(1)
-
-
-
122
100%
73
13%
(3)
49
11%
(4)
GOVERNMENT SPENDING
103
10%
(5)
90
10%
(5)
6
10%
(3)
80
10%
(5)
6
8%
(6)
54
10%
(5)
25
10%
(5)
9
10%
(6)
90
11%
(5)
36
9%
(5)
34
12%
(3)
22
20%
(1)
4
3%
(10)
8
8%
(6)
24
11%
(4)
24
13%
(2)
21
16%
(3)
8
9%
(5)
-
-
-
-
50
9%
(5)
54
12%
(3)
JOBS
70
7%
(6)
61
7%
(6)
6
10%
(4)
54
7%
(6)
12
15%
(2)
40
8%
(6)
15
6%
(7)
10
11%
(5)
56
6%
(6)
20
5%
(8)
33
12%
(4)
5
4%
(8)
5
4%
(8)
8
8%
(7)
18
8%
(6)
19
10%
(5)
2
2%
(9)
2
3%
(8)
-
-
-
-
39
7%
(7)
32
7%
(6)
TAXES
66
7%
(7)
58
6%
(7)
2
3%
(9)
48
6%
(8)
8
11%
(4)
37
7%
(7)
13
6%
(8)
7
8%
(7)
55
6%
(7)
21
5%
(7)
14
5%
(7)
19
17%
(2)
8
7%
(6)
6
6%
(8)
14
6%
(7)
20
11%
(4)
4
3%
(8)
3
4%
(6)
-
-
-
-
44
8%
(6)
23
5%
(8)
SOCIAL SECURITY AND
MEDICARE
61
6%
(8)
56
6%
(8)
3
5%
(8)
50
6%
(7)
1
2%
(12)
27
5%
(8)
15
6%
(6)
6
6%
(8)
52
6%
(8)
30
7%
(6)
13
5%
(8)
5
4%
(7)
11
11%
(4)
2
2%
(10)
19
8%
(5)
5
3%
(9)
8
6%
(5)
-
-
-
-
-
37
6%
(8)
24
6%
(7)
MORAL VALUES
40
4%
(9)
30
3%
(9)
5
9%
(6)
31
4%
(9)
3
4%
(10)
18
3%
(9)
11
4%
(9)
-
36
4%
(9)
14
3%
(9)
9
3%
(10)
2
2%
(9)
4
4%
(9)
10
11%
(3)
10
4%
(8)
10
6%
(7)
5
4%
(7)
1
1%
(10)
-
-
-
-
18
3%
(9)
22
5%
(9)
EDUCATION
27
3%
(10)
23
3%
(10)
1
2%
(11)
18
2%
(10)
3
4%
(9)
14
3%
(10)
5
2%
(11)
4
4%
(9)
20
2%
(10)
7
2%
(11)
9
3%
(9)
1
1%
(11)
7
7%
(7)
3
3%
(9)
4
2%
(10)
7
4%
(8)
2
2%
(10)
3
3%
(7)
-
-
-
-
15
3%
(10)
12
3%
(10)
GUN CONTROL
21
2%
(11)
20
2%
(11)
1
1%
(12)
17
2%
(11)
3
4%
(8)
10
2%
(11)
7
3%
(10)
2
3%
(10)
17
2%
(11)
13
3%
(10)
5
2%
(12)
-
1
1%
(11)
2
2%
(11)
5
2%
(9)
3
2%
(10)
6
5%
(6)
1
1%
(11)
-
-
-
-
15
3%
(11)
6
1%
(11)
INCOME INEQUALITY
12
1%
(12)
10
1%
(12)
2
3%
(10)
6
1%
(12)
2
3%
(11)
6
1%
(12)
-
1
1%
(11)
8
1%
(12)
4
1%
(12)
5
2%
(11)
2
2%
(10)
-
-
-
2
1%
(11)
2
1%
(11)
2
2%
(9)
-
-
-
-
10
2%
(12)
1
(12)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 28-6
QUESTION 27:
And, which of the following issues is NEXT most important to you in deciding how to vote in the November 2018 elections?
PAGE 246
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
TERRORISM AND NATIONAL
SECURITY
203
20%
(1)
12
15%
(1)
41
18%
(2)
56
21%
(1)
18
17%
(1)
45
24%
(1)
8
24%
(1)
22
23%
(1)
67
24%
(1)
136
19%
(1)
94
23%
(1)
109
19%
(1)
35
23%
(1)
166
20%
(1)
120
24%
(1)
67
18%
(1)
72
19%
(2)
54
23%
(1)
8
16%
(2)
36
22%
(1)
168
21%
(1)
35
18%
(2)
21
21%
(1)
THE ECONOMY
144
14%
(2)
5
7%
(8)
35
15%
(3)
32
12%
(4)
16
15%
(2)
32
17%
(2)
6
19%
(2)
17
17%
(2)
47
17%
(2)
98
13%
(3)
67
16%
(2)
77
13%
(3)
27
17%
(2)
113
14%
(2)
63
12%
(4)
44
12%
(4)
75
20%
(1)
29
12%
(4)
13
27%
(1)
32
19%
(2)
107
13%
(3)
37
19%
(1)
18
18%
(2)
ILLEGAL IMMIGRATION
131
13%
(3)
9
12%
(2)
46
20%
(1)
35
13%
(2)
12
11%
(5)
15
8%
(5)
3
8%
(6)
11
11%
(4)
32
12%
(3)
98
14%
(2)
56
13%
(3)
75
13%
(4)
18
12%
(3)
112
13%
(3)
77
15%
(2)
59
16%
(2)
35
9%
(6)
33
14%
(3)
3
5%
(5)
20
12%
(4)
115
14%
(2)
15
8%
(6)
7
7%
(5)
HEALTH CARE
122
12%
(4)
8
11%
(4)
25
11%
(4)
35
13%
(3)
14
14%
(4)
27
15%
(4)
4
12%
(3)
8
9%
(5)
27
10%
(5)
95
13%
(4)
39
9%
(5)
83
14%
(2)
13
9%
(5)
108
13%
(4)
73
14%
(3)
51
14%
(3)
41
11%
(4)
35
15%
(2)
7
14%
(4)
10
6%
(7)
98
12%
(4)
24
13%
(3)
12
12%
(4)
GOVERNMENT SPENDING
103
10%
(5)
5
7%
(6)
16
7%
(6)
24
9%
(5)
15
14%
(3)
28
15%
(3)
4
11%
(4)
11
11%
(3)
29
11%
(4)
74
10%
(5)
50
12%
(4)
53
9%
(5)
16
11%
(4)
84
10%
(5)
51
10%
(5)
30
8%
(6)
44
12%
(3)
20
8%
(5)
7
15%
(3)
21
13%
(3)
81
10%
(5)
23
12%
(4)
12
12%
(3)
JOBS
70
7%
(6)
8
11%
(5)
20
9%
(5)
19
7%
(7)
3
3%
(10)
12
6%
(6)
1
3%
(9)
8
8%
(6)
15
5%
(6)
55
8%
(6)
19
5%
(8)
51
9%
(6)
13
8%
(6)
56
7%
(7)
26
5%
(8)
22
6%
(8)
26
7%
(7)
11
5%
(8)
1
2%
(11)
11
7%
(5)
52
6%
(8)
18
9%
(5)
7
7%
(7)
TAXES
66
7%
(7)
9
11%
(3)
16
7%
(7)
17
6%
(8)
8
8%
(7)
10
6%
(7)
2
7%
(7)
4
4%
(10)
14
5%
(8)
52
7%
(7)
24
6%
(6)
42
7%
(7)
6
4%
(9)
60
7%
(6)
27
5%
(7)
33
9%
(5)
35
9%
(5)
19
8%
(6)
3
5%
(6)
11
7%
(6)
56
7%
(6)
10
5%
(8)
7
7%
(6)
SOCIAL SECURITY AND
MEDICARE
61
6%
(8)
5
6%
(9)
16
7%
(8)
19
7%
(6)
9
9%
(6)
5
3%
(8)
3
9%
(5)
4
4%
(9)
10
4%
(10)
51
7%
(8)
21
5%
(7)
40
7%
(8)
7
4%
(8)
54
7%
(8)
35
7%
(6)
30
8%
(7)
15
4%
(8)
19
8%
(7)
2
4%
(8)
8
5%
(9)
53
7%
(7)
8
4%
(9)
4
4%
(10)
MORAL VALUES
40
4%
(9)
5
7%
(7)
4
2%
(11)
16
6%
(9)
3
3%
(9)
5
3%
(9)
1
3%
(8)
5
5%
(7)
11
4%
(9)
28
4%
(9)
18
4%
(9)
22
4%
(9)
6
4%
(10)
34
4%
(9)
18
4%
(9)
16
4%
(9)
14
4%
(9)
10
4%
(9)
1
3%
(10)
8
5%
(8)
29
4%
(9)
10
5%
(7)
5
5%
(8)
EDUCATION
27
3%
(10)
4
5%
(10)
5
2%
(10)
5
2%
(11)
4
4%
(8)
4
2%
(10)
1
3%
(10)
5
5%
(8)
14
5%
(7)
13
2%
(11)
13
3%
(10)
14
2%
(10)
7
5%
(7)
20
2%
(10)
10
2%
(10)
8
2%
(12)
10
3%
(10)
3
1%
(11)
2
4%
(7)
1
1%
(11)
20
2%
(10)
8
4%
(10)
5
5%
(9)
GUN CONTROL
21
2%
(11)
3
3%
(12)
5
2%
(9)
5
2%
(10)
2
2%
(11)
3
1%
(11)
-
2
2%
(11)
5
2%
(11)
16
2%
(10)
9
2%
(11)
12
2%
(11)
3
2%
(11)
17
2%
(11)
10
2%
(11)
8
2%
(11)
5
1%
(11)
5
2%
(10)
1
2%
(12)
5
3%
(10)
18
2%
(11)
2
1%
(11)
2
2%
(11)
INCOME INEQUALITY
12
1%
(12)
4
5%
(11)
4
2%
(12)
2
1%
(12)
1
1%
(12)
-
1
2%
(11)
1
1%
(12)
3
1%
(12)
8
1%
(12)
4
1%
(12)
8
1%
(12)
3
2%
(12)
8
1%
(12)
2
(12)
9
2%
(10)
2
(12)
2
1%
(12)
1
3%
(9)
1
1%
(12)
9
1%
(12)
2
1%
(12)
-
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 28-7
QUESTION 27:
And, which of the following issues is NEXT most important to you in deciding how to vote in the November 2018 elections?
PAGE 247
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
TERRORISM AND NATIONAL
SECURITY
203
20%
(1)
99
21%
(1)
44
21%
(1)
34
18%
(2)
26
21%
(1)
118
23%
(1)
86
19%
(1)
88
21%
(2)
74
19%
(2)
40
19%
(1)
66
20%
(1)
50
21%
(1)
33
19%
(2)
38
22%
(1)
16
20%
(1)
25
21%
(2)
55
21%
(1)
77
23%
(1)
157
22%
(1)
46
17%
(2)
131
20%
(1)
72
21%
(1)
173
21%
(1)
30
18%
(1)
THE ECONOMY
144
14%
(2)
66
14%
(2)
29
13%
(2)
35
19%
(1)
14
11%
(3)
82
16%
(2)
76
17%
(2)
51
12%
(3)
49
13%
(3)
30
14%
(3)
54
16%
(3)
44
19%
(2)
16
9%
(6)
24
14%
(3)
7
8%
(7)
17
13%
(4)
25
10%
(4)
44
13%
(2)
86
12%
(4)
58
21%
(1)
106
16%
(2)
38
11%
(4)
120
14%
(2)
24
14%
(2)
ILLEGAL IMMIGRATION
131
13%
(3)
65
14%
(3)
26
12%
(3)
24
13%
(3)
15
12%
(2)
70
13%
(3)
37
8%
(6)
94
22%
(1)
39
10%
(5)
21
10%
(5)
56
17%
(2)
19
8%
(6)
17
10%
(4)
30
18%
(2)
7
9%
(5)
26
21%
(1)
54
20%
(2)
36
11%
(5)
116
16%
(2)
15
5%
(8)
59
9%
(5)
71
21%
(2)
110
13%
(3)
20
12%
(3)
HEALTH CARE
122
12%
(4)
64
13%
(4)
26
12%
(4)
20
11%
(5)
13
11%
(4)
59
11%
(4)
47
10%
(4)
39
9%
(4)
78
20%
(1)
21
10%
(4)
39
11%
(4)
22
9%
(5)
42
24%
(1)
13
8%
(5)
7
8%
(6)
17
14%
(3)
32
12%
(3)
41
12%
(3)
91
12%
(3)
32
11%
(4)
101
15%
(3)
21
6%
(6)
105
13%
(4)
17
10%
(5)
GOVERNMENT SPENDING
103
10%
(5)
46
10%
(5)
23
11%
(5)
24
13%
(4)
11
9%
(6)
47
9%
(5)
46
10%
(5)
38
9%
(5)
46
12%
(4)
30
14%
(2)
26
8%
(5)
26
11%
(4)
18
10%
(3)
21
12%
(4)
12
15%
(2)
7
5%
(7)
22
8%
(6)
37
11%
(4)
66
9%
(5)
37
14%
(3)
64
10%
(4)
39
12%
(3)
86
10%
(5)
17
10%
(4)
JOBS
70
7%
(6)
33
7%
(6)
15
7%
(8)
11
6%
(7)
11
9%
(5)
26
5%
(8)
54
12%
(3)
20
5%
(8)
25
6%
(7)
16
7%
(7)
19
6%
(8)
26
11%
(3)
9
5%
(8)
8
5%
(8)
8
10%
(4)
7
6%
(5)
10
4%
(9)
30
9%
(6)
46
6%
(7)
24
9%
(5)
54
8%
(6)
16
5%
(8)
57
7%
(6)
13
8%
(7)
TAXES
66
7%
(7)
31
6%
(7)
16
8%
(7)
10
5%
(8)
10
8%
(7)
35
7%
(6)
36
8%
(7)
22
5%
(7)
22
6%
(8)
18
8%
(6)
20
6%
(7)
13
5%
(7)
17
10%
(5)
7
4%
(9)
9
11%
(3)
7
6%
(6)
20
7%
(7)
24
7%
(7)
50
7%
(6)
16
6%
(6)
43
6%
(7)
24
7%
(5)
53
6%
(7)
14
8%
(6)
SOCIAL SECURITY AND
MEDICARE
61
6%
(8)
25
5%
(8)
17
8%
(6)
12
7%
(6)
7
6%
(8)
34
6%
(7)
24
5%
(8)
27
7%
(6)
25
6%
(6)
12
5%
(8)
23
7%
(6)
10
4%
(8)
10
6%
(7)
13
8%
(6)
5
6%
(8)
6
5%
(8)
22
8%
(5)
17
5%
(8)
45
6%
(8)
16
6%
(7)
41
6%
(8)
20
6%
(7)
51
6%
(8)
10
6%
(8)
MORAL VALUES
40
4%
(9)
24
5%
(9)
6
3%
(10)
6
3%
(10)
4
3%
(11)
24
5%
(9)
17
4%
(9)
14
3%
(9)
17
4%
(9)
8
4%
(10)
16
5%
(9)
8
3%
(9)
5
3%
(10)
8
5%
(7)
2
3%
(11)
4
3%
(9)
11
4%
(8)
16
5%
(9)
31
4%
(9)
8
3%
(10)
24
4%
(9)
16
5%
(9)
31
4%
(9)
8
5%
(9)
EDUCATION
27
3%
(10)
8
2%
(11)
6
3%
(9)
6
3%
(9)
6
5%
(9)
14
3%
(10)
13
3%
(10)
9
2%
(11)
10
2%
(10)
9
4%
(9)
11
3%
(10)
6
3%
(10)
6
3%
(9)
2
1%
(11)
3
3%
(10)
4
3%
(10)
6
2%
(11)
6
2%
(10)
16
2%
(10)
11
4%
(9)
18
3%
(10)
10
3%
(10)
22
3%
(10)
6
3%
(10)
GUN CONTROL
21
2%
(11)
10
2%
(10)
5
2%
(11)
2
1%
(11)
4
3%
(10)
11
2%
(11)
8
2%
(11)
12
3%
(10)
5
1%
(11)
6
3%
(11)
6
2%
(11)
4
2%
(12)
1
(12)
6
3%
(10)
4
5%
(9)
2
2%
(11)
6
2%
(10)
6
2%
(11)
14
2%
(11)
7
2%
(11)
13
2%
(11)
8
2%
(11)
16
2%
(11)
5
3%
(12)
INCOME INEQUALITY
12
1%
(12)
8
2%
(12)
1
(12)
-
3
2%
(12)
4
1%
(12)
8
2%
(12)
4
1%
(12)
3
1%
(12)
4
2%
(12)
3
1%
(12)
5
2%
(11)
3
2%
(11)
-
1
1%
(12)
1
1%
(12)
2
1%
(12)
3
1%
(12)
6
1%
(12)
5
2%
(12)
10
1%
(12)
2
1%
(12)
7
1%
(12)
5
3%
(11)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 28-8
QUESTION 27:
And, which of the following issues is NEXT most important to you in deciding how to vote in the November 2018 elections?
PAGE 248
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
TERRORISM AND NATIONAL
SECURITY
203
20%
(1)
142
19%
(1)
61
24%
(1)
95
20%
(1)
50
24%
(1)
28
19%
(1)
22
19%
(1)
8
17%
(1)
153
22%
(1)
42
17%
(2)
8
13%
(3)
183
21%
(1)
20
17%
(2)
83
20%
(1)
91
20%
(1)
174
20%
(1)
29
23%
(1)
59
22%
(1)
144
20%
(1)
69
18%
(1)
98
18%
(1)
105
23%
(1)
80
24%
(1)
THE ECONOMY
144
14%
(2)
98
13%
(3)
46
18%
(2)
70
15%
(2)
34
16%
(2)
17
12%
(4)
15
13%
(3)
8
17%
(2)
88
13%
(3)
46
18%
(1)
10
17%
(1)
124
14%
(3)
20
17%
(1)
44
10%
(4)
81
18%
(2)
125
14%
(2)
19
15%
(2)
29
10%
(4)
116
16%
(2)
53
14%
(3)
64
12%
(4)
80
18%
(2)
60
18%
(2)
ILLEGAL IMMIGRATION
131
13%
(3)
100
13%
(2)
31
12%
(3)
62
13%
(4)
29
14%
(4)
17
11%
(5)
19
17%
(2)
3
6%
(8)
91
13%
(2)
31
12%
(5)
9
14%
(2)
127
14%
(2)
4
3%
(10)
67
16%
(2)
50
11%
(4)
118
13%
(3)
13
10%
(6)
39
14%
(2)
91
13%
(3)
55
14%
(2)
80
15%
(3)
51
11%
(4)
39
12%
(3)
HEALTH CARE
122
12%
(4)
93
13%
(4)
29
11%
(4)
67
14%
(3)
17
8%
(5)
24
17%
(2)
9
8%
(6)
5
11%
(4)
85
12%
(4)
31
12%
(4)
6
10%
(5)
108
12%
(4)
14
12%
(4)
54
13%
(3)
54
12%
(3)
109
12%
(4)
13
11%
(4)
36
13%
(3)
86
12%
(4)
49
13%
(4)
81
15%
(2)
41
9%
(5)
30
9%
(5)
GOVERNMENT SPENDING
103
10%
(5)
80
11%
(5)
23
9%
(5)
40
8%
(5)
29
14%
(3)
19
13%
(3)
13
11%
(4)
1
3%
(10)
64
9%
(5)
32
13%
(3)
7
12%
(4)
98
11%
(5)
5
4%
(9)
43
10%
(5)
47
10%
(5)
90
10%
(5)
13
11%
(5)
18
7%
(7)
85
12%
(5)
44
11%
(5)
52
9%
(5)
52
11%
(3)
39
11%
(4)
JOBS
70
7%
(6)
51
7%
(7)
20
8%
(6)
34
7%
(6)
14
6%
(7)
8
6%
(8)
9
8%
(5)
5
11%
(5)
45
6%
(7)
21
8%
(6)
5
8%
(6)
53
6%
(8)
17
15%
(3)
25
6%
(8)
37
8%
(6)
61
7%
(6)
9
7%
(7)
25
9%
(5)
45
6%
(7)
29
7%
(6)
39
7%
(6)
31
7%
(6)
21
6%
(7)
TAXES
66
7%
(7)
56
8%
(6)
11
4%
(9)
33
7%
(7)
13
6%
(8)
9
6%
(7)
8
7%
(8)
3
7%
(7)
47
7%
(6)
17
7%
(7)
2
3%
(10)
56
6%
(6)
10
9%
(5)
25
6%
(7)
34
8%
(7)
60
7%
(7)
7
5%
(8)
17
6%
(8)
50
7%
(6)
28
7%
(7)
36
7%
(8)
31
7%
(7)
24
7%
(6)
SOCIAL SECURITY AND
MEDICARE
61
6%
(8)
46
6%
(8)
15
6%
(7)
31
6%
(8)
14
6%
(6)
7
5%
(9)
9
8%
(7)
1
1%
(12)
39
6%
(8)
17
7%
(8)
5
8%
(7)
54
6%
(7)
7
6%
(7)
27
6%
(6)
20
4%
(8)
47
5%
(8)
14
11%
(3)
18
7%
(6)
43
6%
(8)
27
7%
(8)
37
7%
(7)
24
5%
(8)
16
5%
(8)
MORAL VALUES
40
4%
(9)
26
4%
(9)
13
5%
(8)
16
3%
(9)
6
3%
(9)
9
6%
(6)
3
2%
(11)
6
12%
(3)
28
4%
(9)
7
3%
(9)
5
8%
(8)
31
4%
(9)
8
7%
(6)
20
5%
(9)
17
4%
(9)
37
4%
(9)
3
2%
(10)
9
3%
(10)
31
4%
(9)
13
3%
(9)
18
3%
(9)
21
5%
(9)
16
5%
(9)
EDUCATION
27
3%
(10)
23
3%
(10)
4
2%
(10)
13
3%
(10)
4
2%
(10)
5
3%
(10)
4
3%
(10)
2
4%
(9)
20
3%
(10)
5
2%
(10)
2
3%
(9)
21
2%
(10)
6
6%
(8)
16
4%
(10)
8
2%
(10)
24
3%
(10)
3
2%
(9)
13
5%
(9)
14
2%
(10)
7
2%
(11)
15
3%
(11)
12
3%
(10)
9
3%
(10)
GUN CONTROL
21
2%
(11)
17
2%
(11)
4
1%
(11)
12
2%
(11)
1
(12)
2
1%
(11)
5
5%
(9)
1
2%
(11)
18
3%
(11)
1
(12)
2
3%
(11)
18
2%
(11)
3
2%
(11)
13
3%
(11)
6
1%
(11)
20
2%
(11)
1
1%
(11)
8
3%
(11)
13
2%
(11)
11
3%
(10)
17
3%
(10)
3
1%
(11)
3
1%
(11)
INCOME INEQUALITY
12
1%
(12)
10
1%
(12)
2
1%
(12)
5
1%
(12)
2
1%
(11)
1
1%
(12)
-
4
8%
(6)
8
1%
(12)
4
1%
(11)
-
10
1%
(12)
2
1%
(12)
5
1%
(12)
6
1%
(12)
11
1%
(12)
1
1%
(12)
3
1%
(12)
9
1%
(12)
6
1%
(12)
10
2%
(12)
1
(12)
1
(12)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 29-1
QUESTION 27C:
Which ONE of the following issues is MOST important to you in deciding how to vote in the November 2018 elections?
PAGE 249
Combined Choices.
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
TERRORISM AND NATIONAL
SECURITY
429
43%
249
47%
116
41%
365
45%
64
34%
80
43%
107
43%
173
45%
69
38%
35
38%
108
42%
113
46%
65
40%
108
46%
113
48%
316
41%
197
38%
232
48%
74
38%
80
45%
89
42%
97
43%
88
46%
THE ECONOMY
325
32%
154
29%
106
38%
261
32%
61
33%
61
33%
79
32%
125
33%
59
32%
21
23%
93
35%
75
30%
50
30%
86
37%
78
33%
247
32%
186
36%
138
29%
83
42%
64
36%
62
29%
70
31%
45
24%
ILLEGAL IMMIGRATION
260
26%
132
25%
71
25%
203
25%
54
29%
50
27%
55
22%
96
25%
59
32%
31
33%
79
30%
65
26%
31
19%
54
23%
50
21%
210
27%
143
27%
117
24%
47
24%
44
25%
52
25%
54
24%
62
33%
HEALTH CARE
210
21%
106
20%
61
22%
167
21%
40
21%
47
25%
49
20%
77
20%
37
20%
26
28%
56
21%
44
18%
36
22%
49
21%
53
22%
157
21%
90
17%
120
25%
41
21%
36
20%
49
23%
50
22%
35
19%
GOVERNMENT SPENDING
177
18%
77
15%
62
22%
138
17%
38
21%
24
13%
55
22%
64
17%
34
19%
17
18%
44
17%
43
18%
34
21%
39
16%
43
18%
134
18%
98
19%
79
16%
23
12%
37
21%
36
17%
37
17%
42
22%
SOCIAL SECURITY AND
MEDICARE
154
15%
79
15%
47
17%
126
16%
27
14%
31
16%
38
16%
60
16%
25
14%
11
12%
37
14%
38
16%
32
19%
36
15%
38
16%
116
15%
80
15%
74
15%
7
4%
10
5%
27
13%
47
21%
62
33%
MORAL VALUES
122
12%
74
14%
20
7%
93
12%
29
15%
18
10%
32
13%
49
13%
23
13%
15
17%
26
10%
30
12%
24
15%
27
11%
26
11%
96
13%
50
10%
72
15%
30
15%
21
12%
27
13%
28
13%
15
8%
JOBS
121
12%
67
13%
30
11%
96
12%
23
13%
22
12%
29
12%
45
12%
26
14%
14
16%
26
10%
32
13%
19
12%
29
12%
30
13%
91
12%
75
14%
46
10%
29
15%
22
12%
29
14%
31
14%
10
5%
TAXES
103
10%
55
10%
26
9%
80
10%
22
12%
23
12%
27
11%
40
10%
12
7%
7
8%
26
10%
22
9%
22
14%
25
11%
23
10%
80
10%
60
12%
43
9%
23
11%
27
15%
28
13%
16
7%
10
5%
EDUCATION
50
5%
26
5%
16
6%
42
5%
8
4%
9
5%
9
4%
19
5%
13
7%
3
3%
17
6%
15
6%
9
5%
6
3%
7
3%
43
6%
24
5%
26
5%
22
11%
8
5%
10
5%
6
3%
3
1%
GUN CONTROL
34
3%
24
5%
6
2%
30
4%
4
2%
5
3%
8
3%
16
4%
5
3%
2
2%
8
3%
9
4%
7
4%
8
4%
9
4%
25
3%
24
5%
10
2%
11
5%
7
4%
5
3%
7
3%
4
2%
INCOME INEQUALITY
16
2%
6
1%
6
2%
12
1%
4
2%
2
1%
5
2%
6
2%
2
1%
2
2%
4
2%
6
3%
-
4
2%
2
1%
14
2%
13
2%
3
1%
4
2%
2
1%
6
3%
2
1%
2
1%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 29-2
QUESTION 27C:
Which ONE of the following issues is MOST important to you in deciding how to vote in the November 2018 elections?
PAGE 250
Combined Choices.
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
TERRORISM AND NATIONAL
SECURITY
429
43%
31
33%
68
35%
99
43%
52
43%
44
42%
102
52%
86
48%
36
52%
84
46%
131
40%
158
43%
56
47%
86
36%
111
40%
128
48%
103
49%
108
43%
141
52%
66
34%
87
45%
322
46%
83
38%
THE ECONOMY
325
32%
41
44%
72
37%
73
32%
34
28%
42
41%
54
28%
42
23%
11
16%
39
21%
112
34%
125
34%
48
40%
77
32%
109
39%
74
28%
64
30%
79
31%
76
28%
80
41%
58
30%
217
31%
85
39%
ILLEGAL IMMIGRATION
260
26%
23
24%
52
27%
68
29%
39
32%
24
23%
44
23%
48
27%
23
34%
54
30%
80
25%
96
26%
29
24%
65
27%
78
28%
69
26%
48
22%
69
28%
63
23%
52
27%
49
25%
196
28%
48
22%
HEALTH CARE
210
21%
16
18%
36
18%
38
16%
19
15%
25
24%
48
25%
47
26%
17
24%
47
26%
81
25%
67
18%
16
13%
54
22%
36
13%
74
28%
46
22%
40
16%
66
24%
38
20%
47
25%
139
20%
48
22%
GOVERNMENT SPENDING
177
18%
10
10%
42
21%
46
20%
29
24%
14
13%
32
16%
34
19%
13
20%
22
12%
47
14%
79
21%
29
24%
33
14%
65
23%
36
13%
43
20%
38
15%
38
14%
46
24%
37
19%
117
17%
45
21%
SOCIAL SECURITY AND
MEDICARE
154
15%
2
2%
14
7%
64
27%
42
35%
5
5%
23
12%
46
25%
21
30%
35
19%
62
19%
46
12%
11
9%
52
21%
29
10%
46
17%
28
13%
33
13%
45
17%
36
18%
28
15%
106
15%
30
14%
MORAL VALUES
122
12%
13
14%
15
8%
22
9%
7
6%
17
16%
33
17%
22
12%
9
12%
28
15%
42
13%
38
10%
14
12%
28
12%
22
8%
42
16%
30
14%
26
10%
48
17%
16
8%
23
12%
75
11%
34
16%
JOBS
121
12%
16
17%
34
18%
25
11%
6
5%
13
12%
17
9%
16
9%
4
6%
24
13%
40
12%
50
14%
7
6%
35
15%
40
14%
28
11%
17
8%
42
17%
25
9%
24
12%
19
10%
84
12%
28
13%
TAXES
103
10%
15
16%
31
16%
15
6%
7
6%
8
8%
24
12%
11
6%
2
3%
20
11%
28
9%
38
10%
17
14%
29
12%
31
11%
20
7%
23
11%
28
11%
27
10%
21
11%
16
9%
74
11%
16
7%
EDUCATION
50
5%
11
12%
10
5%
3
1%
2
2%
11
10%
9
4%
6
3%
1
1%
4
2%
13
4%
23
6%
9
8%
7
3%
17
6%
10
4%
16
8%
15
6%
11
4%
6
3%
13
7%
31
4%
12
5%
GUN CONTROL
34
3%
7
7%
8
4%
9
4%
3
3%
4
4%
4
2%
3
2%
1
1%
8
5%
13
4%
10
3%
3
2%
12
5%
11
4%
9
3%
2
1%
18
7%
7
2%
2
1%
4
2%
28
4%
3
1%
INCOME INEQUALITY
16
2%
2
2%
7
4%
4
2%
2
1%
2
2%
1
1%
-
-
1
1%
3
1%
10
3%
2
1%
3
1%
10
4%
1
-
2
1%
5
2%
1
-
5
3%
2
1%
7
1%
6
3%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 29-3
QUESTION 27C:
Which ONE of the following issues is MOST important to you in deciding how to vote in the November 2018 elections?
PAGE 251
Combined Choices.
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
TERRORISM AND NATIONAL
SECURITY
429
43%
150
50%
165
42%
315
45%
100
39%
15
32%
80
39%
248
47%
93
41%
88
36%
61
46%
126
42%
187
43%
68
35%
175
47%
20
47%
60
42%
80
44%
28
43%
90
48%
83
42%
22
30%
47
43%
THE ECONOMY
325
32%
68
23%
149
38%
217
31%
95
37%
13
29%
71
35%
152
29%
85
38%
88
36%
30
23%
100
33%
131
30%
73
38%
121
32%
14
33%
47
33%
57
31%
22
34%
66
35%
59
30%
24
32%
35
32%
ILLEGAL IMMIGRATION
260
26%
92
31%
92
23%
184
26%
64
25%
12
27%
50
25%
135
26%
60
27%
64
26%
47
35%
82
27%
128
30%
46
24%
85
23%
14
32%
36
25%
38
21%
17
27%
47
25%
49
25%
21
28%
38
35%
HEALTH CARE
210
21%
60
20%
82
21%
142
20%
56
22%
12
26%
49
24%
111
21%
56
25%
43
18%
26
20%
53
18%
79
18%
40
20%
92
24%
8
19%
39
27%
37
20%
13
20%
37
20%
40
20%
18
24%
19
18%
GOVERNMENT SPENDING
177
18%
42
14%
91
23%
133
19%
39
15%
5
11%
25
12%
89
17%
38
17%
50
20%
19
14%
68
23%
87
20%
39
20%
50
14%
7
16%
17
12%
43
24%
11
18%
32
17%
32
16%
15
20%
19
18%
SOCIAL SECURITY AND
MEDICARE
154
15%
35
12%
57
14%
92
13%
53
21%
9
19%
44
22%
68
13%
40
18%
47
19%
11
8%
34
11%
44
10%
35
18%
75
20%
7
17%
23
16%
31
17%
7
11%
30
16%
30
15%
10
14%
14
13%
MORAL VALUES
122
12%
66
22%
36
9%
102
15%
15
6%
5
11%
9
4%
101
19%
9
4%
12
5%
18
13%
34
11%
52
12%
21
11%
49
13%
5
12%
13
9%
24
13%
8
13%
19
10%
30
15%
9
13%
14
13%
JOBS
121
12%
30
10%
43
11%
73
11%
41
16%
7
16%
35
17%
56
11%
27
12%
38
16%
17
13%
40
13%
58
13%
24
13%
39
10%
4
9%
18
12%
20
11%
9
13%
21
11%
23
12%
14
20%
11
10%
TAXES
103
10%
27
9%
48
12%
75
11%
23
9%
5
12%
17
8%
47
9%
21
9%
35
14%
15
12%
39
13%
54
13%
21
11%
28
7%
3
7%
20
14%
20
11%
8
12%
16
8%
25
12%
8
10%
5
4%
EDUCATION
50
5%
17
6%
11
3%
28
4%
20
8%
2
4%
15
8%
25
5%
17
7%
8
3%
8
6%
12
4%
19
4%
10
5%
20
5%
4
9%
5
4%
7
4%
2
4%
8
4%
11
5%
2
3%
10
10%
GUN CONTROL
34
3%
14
5%
12
3%
25
4%
4
1%
5
11%
6
3%
21
4%
3
2%
10
4%
9
7%
12
4%
21
5%
4
2%
9
2%
-
5
4%
6
3%
2
3%
6
3%
10
5%
3
5%
2
1%
INCOME INEQUALITY
16
2%
3
1%
4
1%
6
1%
8
3%
1
2%
5
3%
6
1%
4
2%
6
2%
5
4%
2
1%
6
1%
5
2%
5
1%
-
2
1%
4
2%
1
2%
2
1%
4
2%
1
1%
2
2%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 29-4
QUESTION 27C:
Which ONE of the following issues is MOST important to you in deciding how to vote in the November 2018 elections?
PAGE 252
Combined Choices.
BANNER 4
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
======================= ================== =======================
VOTE
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
GOP IN
CONGRESS
APPROVAL
WHY DISAPP
=========== ===================
NOT
TOTAL TOTAL NOT
CONS
TOO
APPRV DISAP MOVING ENOUGH CONS
----- ----- ------ ------ -----
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
TERRORISM AND NATIONAL
SECURITY
429
43%
29
31%
36
33%
65
32%
364
46%
294
45%
8
29%
127
40%
210
50%
200
39%
410
44%
19
26%
362
44%
67
36%
42
38%
17
40%
7
23%
55
33%
374
45%
361
46%
64
33%
THE ECONOMY
325
32%
24
25%
37
34%
61
30%
264
33%
200
30%
11
41%
114
36%
113
27%
177
35%
290
31%
35
47%
259
32%
66
36%
37
33%
16
38%
13
42%
61
37%
263
32%
248
32%
66
35%
ILLEGAL IMMIGRATION
260
26%
24
25%
27
25%
51
25%
209
26%
177
27%
6
21%
77
24%
134
32%
115
23%
249
27%
10
14%
205
25%
55
30%
37
33%
11
26%
6
21%
29
17%
231
28%
211
27%
45
24%
HEALTH CARE
210
21%
29
31%
34
32%
63
31%
147
18%
145
22%
6
21%
60
19%
74
18%
119
23%
193
21%
17
24%
169
21%
41
22%
25
23%
10
24%
6
19%
49
29%
161
19%
156
20%
51
27%
GOVERNMENT SPENDING
177
18%
12
13%
14
13%
26
13%
151
19%
114
17%
6
21%
57
18%
61
15%
96
19%
158
17%
19
26%
132
16%
45
24%
28
25%
8
19%
9
29%
12
7%
165
20%
128
16%
44
23%
SOCIAL SECURITY AND
MEDICARE
154
15%
20
21%
21
20%
41
20%
113
14%
103
16%
3
13%
47
15%
63
15%
78
15%
140
15%
13
18%
127
16%
27
14%
15
13%
4
9%
8
27%
21
13%
133
16%
113
14%
38
20%
MORAL VALUES
122
12%
8
9%
7
6%
15
7%
107
13%
78
12%
-
44
14%
47
11%
68
13%
115
12%
7
9%
94
11%
28
15%
16
15%
10
23%
2
7%
16
9%
106
13%
99
13%
24
12%
JOBS
121
12%
13
14%
15
14%
28
14%
93
12%
81
12%
3
11%
37
12%
50
12%
63
12%
113
12%
8
11%
106
13%
14
8%
9
8%
3
6%
3
10%
36
22%
85
10%
92
12%
24
13%
TAXES
103
10%
14
15%
12
12%
26
13%
77
10%
69
11%
3
13%
31
10%
36
9%
61
12%
97
10%
6
8%
88
11%
16
8%
8
7%
5
13%
2
7%
20
12%
83
10%
85
11%
13
7%
EDUCATION
50
5%
9
9%
6
5%
14
7%
35
4%
24
4%
4
14%
22
7%
19
4%
26
5%
44
5%
6
8%
44
5%
6
3%
3
3%
1
2%
2
6%
19
11%
31
4%
36
5%
10
5%
GUN CONTROL
34
3%
3
3%
4
4%
7
4%
27
3%
20
3%
3
10%
12
4%
19
4%
14
3%
33
4%
1
1%
31
4%
3
2%
3
3%
-
-
8
5%
26
3%
31
4%
-
INCOME INEQUALITY
16
2%
5
5%
3
2%
7
4%
8
1%
7
1%
2
6%
7
2%
8
2%
4
1%
12
1%
4
6%
13
2%
2
1%
-
-
2
8%
8
5%
8
1%
10
1%
3
2%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 29-5
QUESTION 27C:
Which ONE of the following issues is MOST important to you in deciding how to vote in the November 2018 elections?
PAGE 253
Combined Choices.
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
TERRORISM AND NATIONAL
SECURITY
429
43%
407
45%
17
29%
381
46%
19
24%
232
45%
98
40%
25
27%
384
45%
275
67%
69
25%
23
21%
26
25%
35
36%
226
100%
52
29%
44
34%
19
21%
203
100%
44
31%
63
48%
25
20%
251
44%
178
41%
THE ECONOMY
325
32%
284
31%
26
45%
261
32%
36
47%
172
33%
70
29%
45
48%
265
31%
100
24%
150
55%
35
32%
23
22%
15
16%
44
20%
180
100%
21
16%
13
14%
52
26%
144
100%
17
13%
22
18%
164
29%
161
37%
ILLEGAL IMMIGRATION
260
26%
245
27%
9
15%
219
27%
16
20%
120
23%
80
33%
16
17%
235
27%
149
36%
50
18%
25
23%
17
16%
19
19%
63
28%
17
9%
129
100%
13
15%
44
22%
21
14%
131
100%
13
10%
169
30%
90
21%
HEALTH CARE
210
21%
189
21%
17
30%
166
20%
18
23%
103
20%
61
25%
28
30%
170
20%
66
16%
50
18%
23
21%
49
46%
22
23%
25
11%
22
12%
13
10%
27
29%
12
6%
15
11%
13
10%
122
100%
124
22%
86
20%
GOVERNMENT SPENDING
177
18%
153
17%
13
23%
145
18%
11
14%
95
18%
45
18%
12
13%
159
18%
51
12%
54
20%
48
44%
11
10%
13
13%
24
11%
24
13%
21
16%
8
9%
22
11%
23
16%
8
6%
6
5%
81
14%
95
22%
SOCIAL SECURITY AND
MEDICARE
154
15%
137
15%
9
16%
126
15%
7
9%
73
14%
46
19%
17
18%
131
15%
66
16%
32
12%
17
15%
33
31%
7
7%
19
8%
5
3%
8
6%
93
100%
19
10%
13
9%
13
10%
27
22%
90
16%
64
15%
MORAL VALUES
122
12%
104
11%
10
17%
103
13%
6
8%
58
11%
23
10%
6
7%
111
13%
26
6%
13
5%
5
5%
15
14%
62
63%
10
4%
10
6%
5
4%
1
1%
28
14%
11
8%
6
5%
14
12%
51
9%
71
16%
JOBS
121
12%
111
12%
7
12%
91
11%
17
22%
73
14%
23
9%
11
12%
103
12%
27
7%
71
26%
6
5%
7
7%
11
11%
18
8%
19
10%
2
2%
2
3%
10
5%
7
5%
6
5%
4
3%
76
13%
45
10%
TAXES
103
10%
93
10%
2
3%
78
10%
13
16%
61
12%
23
10%
10
11%
87
10%
25
6%
29
10%
31
29%
11
10%
7
7%
14
6%
20
11%
4
3%
3
4%
4
2%
4
3%
2
1%
9
8%
62
11%
41
9%
EDUCATION
50
5%
43
5%
3
5%
34
4%
5
7%
24
5%
9
4%
9
9%
34
4%
13
3%
13
5%
2
2%
17
16%
4
4%
4
2%
7
4%
2
2%
3
3%
5
2%
3
2%
2
1%
1
1%
29
5%
21
5%
GUN CONTROL
34
3%
33
4%
1
1%
27
3%
4
6%
16
3%
8
3%
4
5%
29
3%
20
5%
8
3%
1
1%
2
2%
3
3%
5
2%
3
2%
6
5%
1
1%
5
3%
1
1%
1
1%
1
1%
27
5%
7
2%
INCOME INEQUALITY
16
2%
12
1%
2
4%
9
1%
3
4%
9
2%
1
-
2
3%
11
1%
4
1%
9
3%
2
2%
1
1%
-
-
2
1%
2
1%
2
2%
-
1
1%
-
-
11
2%
4
1%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 29-6
QUESTION 27C:
Which ONE of the following issues is MOST important to you in deciding how to vote in the November 2018 elections?
PAGE 254
Combined Choices.
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
TERRORISM AND NATIONAL
SECURITY
429
43%
26
34%
115
50%
115
43%
46
43%
76
41%
16
48%
35
35%
118
43%
311
43%
189
45%
240
41%
59
38%
365
44%
239
47%
166
44%
149
40%
125
52%
12
25%
61
37%
369
46%
60
31%
30
30%
THE ECONOMY
325
32%
16
21%
69
29%
87
33%
37
35%
61
33%
13
39%
41
42%
109
40%
215
30%
152
37%
172
30%
64
42%
250
30%
154
30%
107
28%
153
41%
67
28%
26
55%
65
40%
240
30%
85
44%
39
39%
ILLEGAL IMMIGRATION
260
26%
21
27%
86
37%
69
26%
23
21%
33
18%
8
25%
21
21%
64
23%
196
27%
110
26%
150
26%
37
24%
221
27%
137
27%
124
33%
72
19%
70
29%
5
11%
39
23%
232
29%
28
14%
13
13%
HEALTH CARE
210
21%
17
23%
42
18%
63
24%
25
23%
41
22%
7
20%
16
16%
53
19%
158
22%
74
18%
137
23%
31
20%
177
21%
107
21%
80
21%
76
20%
50
21%
11
23%
30
18%
166
21%
44
23%
24
24%
GOVERNMENT SPENDING
177
18%
9
11%
25
11%
37
14%
22
21%
54
29%
7
21%
23
23%
50
18%
126
17%
85
20%
92
16%
28
18%
145
17%
92
18%
58
16%
80
21%
32
13%
11
22%
44
27%
135
17%
41
21%
25
25%
SOCIAL SECURITY AND
MEDICARE
154
15%
10
13%
39
17%
53
20%
18
17%
19
10%
4
10%
11
12%
28
10%
126
17%
51
12%
103
18%
15
10%
137
16%
85
17%
59
16%
43
11%
46
19%
11
24%
18
11%
121
15%
33
17%
22
22%
MORAL VALUES
122
12%
10
13%
13
5%
28
10%
15
14%
37
20%
3
8%
16
16%
39
14%
83
11%
56
14%
66
11%
19
13%
103
12%
80
16%
39
10%
47
12%
22
9%
7
15%
22
13%
95
12%
27
14%
13
13%
JOBS
121
12%
14
19%
34
15%
33
13%
6
5%
16
9%
3
8%
15
15%
31
11%
90
12%
32
8%
89
15%
21
14%
99
12%
49
10%
41
11%
44
12%
18
7%
1
2%
19
11%
93
12%
28
14%
11
11%
TAXES
103
10%
13
17%
24
10%
26
10%
11
11%
19
10%
3
10%
7
7%
25
9%
78
11%
36
9%
67
11%
12
8%
91
11%
41
8%
40
11%
48
13%
28
11%
4
8%
17
10%
85
11%
18
9%
11
11%
EDUCATION
50
5%
9
11%
6
3%
9
3%
6
6%
10
5%
1
3%
8
9%
21
8%
29
4%
25
6%
25
4%
13
8%
37
4%
20
4%
15
4%
21
6%
10
4%
5
10%
7
4%
36
5%
13
7%
7
7%
GUN CONTROL
34
3%
4
6%
8
3%
9
3%
3
3%
5
3%
2
6%
2
2%
6
2%
29
4%
15
4%
19
3%
4
3%
30
4%
20
4%
14
4%
9
2%
11
5%
1
2%
7
4%
30
4%
4
2%
4
4%
INCOME INEQUALITY
16
2%
4
5%
5
2%
3
1%
1
1%
1
-
1
2%
2
2%
5
2%
11
2%
6
1%
10
2%
3
2%
12
1%
2
-
9
2%
5
1%
3
1%
1
3%
1
1%
10
1%
5
3%
2
2%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 29-7
QUESTION 27C:
Which ONE of the following issues is MOST important to you in deciding how to vote in the November 2018 elections?
PAGE 255
Combined Choices.
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
TERRORISM AND NATIONAL
SECURITY
429
43%
209
44%
92
43%
75
40%
53
43%
304
58%
156
35%
182
43%
149
38%
67
31%
227
67%
67
28%
51
29%
59
34%
26
31%
63
51%
125
47%
146
43%
335
46%
94
34%
265
40%
164
49%
368
44%
61
36%
THE ECONOMY
325
32%
149
31%
62
29%
79
43%
35
28%
151
29%
202
45%
100
24%
111
28%
84
40%
86
26%
130
56%
40
23%
41
24%
27
33%
26
21%
68
26%
111
33%
205
28%
120
44%
238
36%
87
26%
264
32%
60
36%
ILLEGAL IMMIGRATION
260
26%
139
29%
49
23%
39
21%
32
26%
127
24%
66
14%
202
48%
76
19%
48
22%
80
24%
30
13%
30
17%
102
60%
17
21%
60
49%
91
34%
77
23%
228
31%
32
12%
109
16%
151
45%
220
27%
39
23%
HEALTH CARE
210
21%
104
22%
53
25%
34
18%
20
16%
88
17%
84
19%
74
18%
136
35%
38
18%
52
15%
41
17%
79
45%
25
15%
14
17%
25
21%
59
22%
68
20%
152
21%
59
21%
181
27%
30
9%
172
21%
39
23%
GOVERNMENT SPENDING
177
18%
74
16%
38
18%
44
24%
20
16%
82
16%
85
19%
57
14%
80
20%
49
23%
48
14%
45
19%
39
22%
27
15%
19
23%
12
10%
34
13%
66
20%
112
15%
65
24%
120
18%
56
17%
151
18%
26
15%
SOCIAL SECURITY AND
MEDICARE
154
15%
69
14%
43
20%
29
16%
13
10%
80
15%
63
14%
66
16%
63
16%
36
17%
49
14%
29
12%
27
16%
36
21%
13
16%
21
17%
41
15%
55
16%
117
16%
37
13%
109
16%
45
13%
129
16%
25
15%
MORAL VALUES
122
12%
58
12%
16
8%
21
11%
27
22%
71
14%
49
11%
46
11%
61
15%
18
8%
51
15%
19
8%
25
14%
19
11%
7
9%
8
6%
37
14%
41
12%
86
12%
36
13%
83
13%
39
12%
105
13%
17
10%
JOBS
121
12%
58
12%
25
12%
21
11%
17
13%
45
9%
94
21%
35
8%
38
10%
31
15%
25
7%
55
24%
15
9%
12
7%
13
17%
14
11%
21
8%
46
13%
80
11%
41
15%
88
13%
33
10%
96
12%
25
15%
TAXES
103
10%
51
11%
26
12%
13
7%
13
11%
51
10%
55
12%
35
8%
38
10%
28
13%
28
8%
23
10%
27
16%
9
5%
15
19%
8
6%
28
11%
37
11%
73
10%
30
11%
70
11%
33
10%
82
10%
21
13%
EDUCATION
50
5%
20
4%
10
4%
11
6%
8
7%
24
5%
26
6%
15
4%
22
5%
13
6%
18
5%
11
5%
10
6%
5
3%
5
7%
5
4%
11
4%
15
4%
31
4%
19
7%
33
5%
17
5%
39
5%
11
7%
GUN CONTROL
34
3%
14
3%
9
4%
4
2%
7
6%
15
3%
15
3%
20
5%
7
2%
10
5%
9
3%
9
4%
4
2%
8
4%
5
6%
3
2%
12
4%
11
3%
25
3%
9
3%
19
3%
15
5%
28
3%
6
4%
INCOME INEQUALITY
16
2%
10
2%
3
1%
-
3
2%
7
1%
11
2%
4
1%
5
1%
6
3%
4
1%
8
3%
3
2%
-
1
1%
1
1%
2
1%
3
1%
6
1%
9
3%
14
2%
2
1%
9
1%
7
4%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 29-8
QUESTION 27C:
Which ONE of the following issues is MOST important to you in deciding how to vote in the November 2018 elections?
PAGE 256
Combined Choices.
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
TERRORISM AND NATIONAL
SECURITY
429
43%
316
43%
113
44%
213
45%
93
44%
57
39%
51
43%
15
33%
312
45%
96
38%
21
35%
391
44%
38
33%
191
45%
193
43%
384
44%
45
37%
134
49%
295
41%
163
42%
237
43%
192
42%
147
43%
THE ECONOMY
325
32%
225
30%
100
39%
146
31%
68
32%
54
37%
39
34%
17
37%
199
29%
104
41%
21
35%
284
32%
41
35%
109
26%
163
36%
272
31%
53
42%
78
28%
247
34%
117
30%
149
27%
175
39%
128
38%
ILLEGAL IMMIGRATION
260
26%
193
26%
66
26%
129
27%
55
26%
30
20%
36
31%
9
20%
194
28%
48
19%
17
28%
240
27%
20
17%
142
34%
100
22%
243
28%
17
14%
85
31%
175
24%
105
27%
158
29%
102
22%
78
23%
HEALTH CARE
210
21%
150
20%
60
23%
104
22%
41
19%
33
23%
20
17%
12
27%
147
21%
51
20%
12
19%
178
20%
32
27%
80
19%
96
21%
176
20%
34
28%
61
22%
149
21%
81
21%
123
23%
87
19%
66
19%
GOVERNMENT SPENDING
177
18%
134
18%
43
16%
68
14%
52
24%
32
22%
21
18%
3
7%
108
16%
57
23%
11
19%
161
18%
16
13%
61
14%
94
21%
155
18%
22
18%
31
11%
145
20%
68
17%
81
15%
96
21%
72
21%
SOCIAL SECURITY AND
MEDICARE
154
15%
113
15%
41
16%
77
16%
38
18%
16
11%
20
17%
3
6%
90
13%
51
20%
13
22%
138
16%
16
13%
63
15%
63
14%
126
14%
28
23%
40
15%
114
16%
53
14%
78
14%
75
17%
56
16%
MORAL VALUES
122
12%
90
12%
32
12%
57
12%
21
10%
28
19%
9
7%
8
18%
88
13%
25
10%
9
15%
110
12%
12
10%
64
15%
49
11%
113
13%
9
7%
19
7%
103
14%
50
13%
63
11%
59
13%
44
13%
JOBS
121
12%
94
13%
27
10%
61
13%
25
12%
14
10%
14
12%
8
17%
79
11%
33
13%
9
15%
97
11%
24
21%
49
12%
57
13%
107
12%
14
12%
41
15%
80
11%
52
13%
76
14%
45
10%
33
10%
TAXES
103
10%
88
12%
16
6%
51
11%
18
9%
14
10%
12
10%
8
18%
73
11%
28
11%
3
5%
85
10%
18
15%
41
10%
49
11%
90
10%
13
10%
28
10%
75
10%
45
12%
59
11%
44
10%
31
9%
EDUCATION
50
5%
39
5%
11
4%
25
5%
8
4%
7
5%
6
5%
4
8%
39
6%
8
3%
3
5%
38
4%
11
10%
22
5%
20
4%
42
5%
8
6%
18
6%
32
4%
17
4%
28
5%
21
5%
16
5%
GUN CONTROL
34
3%
28
4%
6
2%
18
4%
2
1%
7
5%
6
5%
1
2%
31
5%
1
-
2
3%
30
3%
4
3%
20
5%
10
2%
30
3%
4
3%
12
4%
22
3%
20
5%
30
5%
4
1%
4
1%
INCOME INEQUALITY
16
2%
13
2%
3
1%
6
1%
5
2%
1
1%
-
4
8%
12
2%
4
1%
-
13
2%
2
2%
6
2%
8
2%
14
2%
1
1%
3
1%
13
2%
8
2%
12
2%
4
1%
2
1%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 30-1
QUESTION 30:
When did you decide to support Donald Trump for President?
PAGE 257
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
76
8%
53
10%
16
6%
69
9%
7
4%
9
5%
13
5%
35
9%
20
11%
7
7%
22
9%
19
8%
19
11%
9
4%
11
5%
65
8%
37
7%
40
8%
19
10%
11
6%
22
11%
17
8%
6
3%
WHEN HE ANNOUNCED/SHORTLY
AFTER HE ANNOUNCED
233
23%
141
27%
48
17%
189
23%
40
21%
46
25%
47
19%
101
26%
39
21%
21
23%
66
25%
49
20%
34
20%
62
26%
60
26%
172
23%
123
24%
110
23%
49
25%
41
23%
40
19%
53
24%
50
26%
DURING THE REPUBLICAN
PRESIDENTIAL DEBATES
266
27%
128
24%
84
30%
212
26%
52
28%
55
30%
73
30%
94
24%
44
24%
21
23%
69
26%
71
29%
41
25%
64
27%
69
29%
197
26%
129
25%
138
29%
51
26%
48
27%
59
28%
61
27%
47
25%
DURING THE REPUBLICAN
PRIMARIES
107
11%
56
11%
33
12%
90
11%
17
9%
24
13%
27
11%
38
10%
18
10%
9
9%
29
11%
17
7%
23
14%
29
12%
29
12%
77
10%
67
13%
40
8%
17
9%
19
10%
22
11%
24
11%
24
13%
AFTER HE WRAPPED UP THE
NOMINATION
186
19%
94
18%
57
20%
151
19%
36
19%
35
19%
50
20%
65
17%
37
20%
22
23%
44
17%
49
20%
29
18%
42
18%
40
17%
146
19%
99
19%
87
18%
38
20%
27
15%
41
20%
44
20%
36
19%
34
3%
19
4%
11
4%
30
4%
4
2%
5
3%
10
4%
13
3%
6
3%
7
7%
4
2%
9
4%
5
3%
9
4%
8
4%
25
3%
19
4%
15
3%
10
5%
7
4%
6
3%
5
2%
5
3%
99
10%
33
6%
34
12%
67
8%
32
17%
12
6%
28
11%
40
10%
19
11%
7
7%
25
10%
31
13%
15
9%
21
9%
17
7%
81
11%
47
9%
51
11%
13
7%
25
14%
20
10%
19
9%
21
11%
BEFORE HE EVEN ANNOUNCED
FOR PRESIDENT
DURING THE REPUBLICAN
CONVENTION
AFTER THE REPUBLICAN
CONVENTION
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 30-2
QUESTION 30:
When did you decide to support Donald Trump for President?
PAGE 258
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
76
8%
10
10%
17
9%
10
5%
3
3%
10
9%
17
9%
13
7%
3
5%
12
7%
30
9%
31
8%
3
2%
21
9%
15
5%
21
8%
19
9%
27
11%
26
10%
7
4%
13
7%
55
8%
12
6%
WHEN HE ANNOUNCED/SHORTLY
AFTER HE ANNOUNCED
233
23%
19
20%
48
25%
56
24%
33
27%
30
29%
33
17%
47
26%
17
24%
65
35%
77
24%
73
20%
17
14%
66
27%
57
20%
77
29%
33
16%
68
27%
73
27%
40
20%
32
17%
184
26%
37
17%
DURING THE REPUBLICAN
PRESIDENTIAL DEBATES
266
27%
29
31%
46
24%
54
23%
26
22%
22
21%
61
31%
55
30%
21
31%
47
26%
93
29%
98
27%
28
23%
60
25%
69
25%
80
30%
57
27%
55
22%
73
27%
55
28%
59
31%
197
28%
47
21%
DURING THE REPUBLICAN
PRIMARIES
107
11%
11
12%
22
11%
33
14%
17
14%
6
6%
19
10%
15
8%
7
10%
15
8%
26
8%
50
14%
15
13%
22
9%
45
16%
19
7%
21
10%
34
13%
23
8%
23
12%
16
8%
77
11%
22
10%
AFTER HE WRAPPED UP THE
NOMINATION
186
19%
17
18%
31
16%
50
22%
26
21%
21
20%
37
19%
29
16%
10
14%
29
16%
56
17%
63
17%
38
31%
42
18%
57
20%
43
16%
44
21%
41
16%
53
19%
46
23%
34
18%
111
16%
57
26%
34
3%
4
4%
8
4%
8
3%
4
4%
6
6%
6
3%
3
2%
1
1%
4
2%
14
4%
10
3%
6
5%
12
5%
8
3%
6
2%
8
4%
10
4%
9
3%
5
3%
6
3%
20
3%
7
3%
99
10%
4
4%
23
12%
20
9%
11
9%
9
9%
23
12%
20
11%
10
14%
12
6%
29
9%
44
12%
14
12%
18
7%
29
10%
23
8%
28
13%
16
6%
16
6%
20
10%
31
16%
53
8%
36
16%
BEFORE HE EVEN ANNOUNCED
FOR PRESIDENT
DURING THE REPUBLICAN
CONVENTION
AFTER THE REPUBLICAN
CONVENTION
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 30-3
QUESTION 30:
When did you decide to support Donald Trump for President?
PAGE 259
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
76
8%
28
9%
23
6%
51
7%
16
6%
9
21%
20
10%
38
7%
20
9%
18
7%
17
13%
22
7%
39
9%
10
5%
28
7%
1
2%
8
6%
10
5%
3
5%
16
8%
19
10%
7
10%
12
11%
WHEN HE ANNOUNCED/SHORTLY
AFTER HE ANNOUNCED
233
23%
79
26%
80
20%
159
23%
61
24%
12
27%
48
24%
112
21%
58
25%
63
26%
32
24%
66
22%
98
23%
42
22%
93
25%
14
33%
32
22%
36
20%
10
16%
53
28%
48
24%
11
15%
28
26%
DURING THE REPUBLICAN
PRESIDENTIAL DEBATES
266
27%
67
22%
105
27%
172
25%
79
31%
14
32%
67
33%
133
25%
65
29%
69
28%
29
22%
70
23%
99
23%
49
25%
118
32%
10
24%
45
32%
52
29%
21
33%
45
24%
49
25%
19
26%
24
23%
DURING THE REPUBLICAN
PRIMARIES
107
11%
29
10%
48
12%
77
11%
25
10%
5
11%
22
11%
61
11%
21
9%
24
10%
13
10%
45
15%
58
13%
19
10%
30
8%
3
7%
21
15%
22
12%
4
7%
21
11%
17
9%
8
10%
10
10%
AFTER HE WRAPPED UP THE
NOMINATION
186
19%
63
21%
85
21%
148
21%
35
14%
3
6%
25
12%
109
21%
39
17%
39
16%
28
21%
68
23%
96
22%
33
17%
57
15%
11
27%
23
16%
34
19%
16
24%
30
16%
35
18%
17
24%
19
18%
34
3%
6
2%
18
5%
24
4%
9
4%
-
5
3%
21
4%
4
2%
9
4%
2
1%
10
3%
12
3%
7
3%
15
4%
1
3%
4
3%
8
4%
2
3%
7
4%
6
3%
5
6%
1
1%
99
10%
29
10%
35
9%
64
9%
33
13%
1
3%
17
8%
57
11%
19
8%
22
9%
11
8%
20
7%
31
7%
35
18%
33
9%
2
5%
10
7%
20
11%
7
12%
16
8%
24
12%
7
9%
12
12%
BEFORE HE EVEN ANNOUNCED
FOR PRESIDENT
DURING THE REPUBLICAN
CONVENTION
AFTER THE REPUBLICAN
CONVENTION
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 30-4
QUESTION 30:
When did you decide to support Donald Trump for President?
PAGE 260
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
76
8%
16
17%
7
6%
23
11%
53
7%
52
8%
5
18%
19
6%
45
11%
24
5%
70
8%
6
9%
68
8%
8
4%
8
7%
-
-
21
13%
55
7%
68
9%
5
3%
WHEN HE ANNOUNCED/SHORTLY
AFTER HE ANNOUNCED
233
23%
13
13%
24
22%
37
18%
196
25%
176
27%
3
11%
54
17%
144
35%
85
17%
228
25%
4
6%
201
25%
31
17%
21
18%
5
12%
6
19%
41
25%
191
23%
194
25%
33
17%
DURING THE REPUBLICAN
PRESIDENTIAL DEBATES
266
27%
29
31%
35
33%
64
32%
202
25%
172
26%
6
23%
88
28%
120
29%
127
25%
247
27%
19
26%
216
26%
50
27%
36
32%
9
20%
6
20%
55
33%
211
25%
199
25%
57
30%
DURING THE REPUBLICAN
PRIMARIES
107
11%
13
13%
8
8%
21
10%
86
11%
72
11%
5
18%
30
9%
43
10%
57
11%
100
11%
7
9%
87
11%
20
11%
13
11%
4
10%
3
9%
12
7%
95
11%
86
11%
18
9%
AFTER HE WRAPPED UP THE
NOMINATION
186
19%
11
12%
18
17%
29
15%
157
20%
117
18%
3
11%
66
21%
41
10%
133
26%
173
19%
13
18%
144
18%
42
23%
17
16%
19
44%
6
20%
22
13%
165
20%
148
19%
35
18%
34
3%
3
3%
6
6%
10
5%
24
3%
19
3%
2
8%
12
4%
9
2%
20
4%
29
3%
5
6%
30
4%
4
2%
2
2%
-
1
4%
4
2%
30
4%
28
4%
6
3%
99
10%
10
10%
9
8%
18
9%
80
10%
48
7%
3
10%
48
15%
14
3%
65
13%
79
9%
19
26%
69
8%
30
16%
15
14%
6
14%
8
28%
13
8%
86
10%
61
8%
37
20%
BEFORE HE EVEN ANNOUNCED
FOR PRESIDENT
DURING THE REPUBLICAN
CONVENTION
AFTER THE REPUBLICAN
CONVENTION
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 30-5
QUESTION 30:
When did you decide to support Donald Trump for President?
PAGE 261
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
76
8%
70
8%
4
7%
55
7%
12
15%
34
7%
19
8%
9
9%
56
6%
31
8%
18
7%
13
12%
6
6%
8
8%
14
6%
11
6%
12
9%
5
6%
12
6%
5
3%
9
7%
8
7%
62
11%
14
3%
WHEN HE ANNOUNCED/SHORTLY
AFTER HE ANNOUNCED
233
23%
228
25%
1
2%
194
24%
11
14%
111
21%
58
24%
11
12%
215
25%
124
30%
60
22%
18
17%
19
18%
13
13%
74
33%
33
18%
40
31%
23
25%
41
20%
35
24%
46
35%
25
20%
173
30%
60
14%
DURING THE REPUBLICAN
PRESIDENTIAL DEBATES
266
27%
245
27%
17
29%
219
27%
24
30%
140
27%
62
25%
32
34%
223
26%
117
28%
81
29%
26
24%
24
23%
18
18%
59
26%
55
31%
33
26%
34
36%
56
28%
32
22%
35
27%
35
28%
175
31%
91
21%
DURING THE REPUBLICAN
PRIMARIES
107
11%
95
11%
7
11%
86
11%
9
12%
54
10%
29
12%
6
6%
95
11%
39
10%
31
11%
13
12%
12
12%
11
11%
27
12%
21
12%
11
9%
9
10%
18
9%
16
11%
12
9%
14
12%
63
11%
43
10%
AFTER HE WRAPPED UP THE
NOMINATION
186
19%
166
18%
10
18%
164
20%
10
12%
113
22%
44
18%
17
18%
161
19%
59
14%
44
16%
24
22%
26
25%
33
33%
31
14%
29
16%
18
14%
14
15%
45
22%
32
22%
15
11%
27
22%
59
10%
127
29%
34
3%
28
3%
2
4%
26
3%
5
7%
19
4%
8
3%
6
7%
26
3%
14
3%
10
4%
2
2%
7
6%
1
1%
8
4%
7
4%
6
4%
1
1%
8
4%
6
4%
3
2%
4
3%
15
3%
19
4%
99
10%
73
8%
17
30%
76
9%
7
9%
46
9%
23
9%
13
14%
85
10%
28
7%
30
11%
13
12%
12
11%
16
16%
12
6%
24
13%
10
7%
7
7%
22
11%
17
12%
11
8%
8
7%
21
4%
78
18%
BEFORE HE EVEN ANNOUNCED
FOR PRESIDENT
DURING THE REPUBLICAN
CONVENTION
AFTER THE REPUBLICAN
CONVENTION
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 30-6
QUESTION 30:
When did you decide to support Donald Trump for President?
PAGE 262
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
76
8%
76
100%
-
-
-
-
-
-
22
8%
54
8%
23
6%
53
9%
13
8%
64
8%
38
7%
40
11%
22
6%
26
11%
1
2%
5
3%
68
8%
9
4%
4
4%
WHEN HE ANNOUNCED/SHORTLY
AFTER HE ANNOUNCED
233
23%
-
233
100%
-
-
-
-
-
36
13%
196
27%
76
18%
157
27%
23
15%
210
25%
121
24%
121
32%
49
13%
81
34%
2
4%
24
15%
202
25%
31
16%
15
15%
DURING THE REPUBLICAN
PRESIDENTIAL DEBATES
266
27%
-
-
266
100%
-
-
-
-
71
26%
195
27%
117
28%
149
26%
37
24%
226
27%
131
26%
99
26%
100
27%
67
28%
15
31%
28
17%
210
26%
56
29%
24
24%
DURING THE REPUBLICAN
PRIMARIES
107
11%
-
-
-
107
100%
-
-
-
23
8%
84
12%
46
11%
61
10%
15
9%
92
11%
54
11%
36
10%
39
11%
37
15%
4
9%
18
11%
93
12%
13
7%
8
8%
AFTER HE WRAPPED UP THE
NOMINATION
186
19%
-
-
-
-
186
100%
-
-
64
23%
122
17%
92
22%
95
16%
36
24%
147
18%
105
20%
51
14%
94
25%
20
8%
13
28%
56
34%
142
18%
44
23%
29
29%
34
3%
-
-
-
-
-
34
100%
-
10
4%
24
3%
14
3%
20
3%
7
4%
26
3%
15
3%
11
3%
14
4%
8
3%
1
2%
4
2%
26
3%
8
4%
5
5%
99
10%
-
-
-
-
-
-
99
100%
48
18%
50
7%
49
12%
50
9%
25
16%
69
8%
48
9%
17
4%
56
15%
2
1%
12
24%
29
18%
65
8%
34
17%
15
15%
BEFORE HE EVEN ANNOUNCED
FOR PRESIDENT
DURING THE REPUBLICAN
CONVENTION
AFTER THE REPUBLICAN
CONVENTION
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 30-7
QUESTION 30:
When did you decide to support Donald Trump for President?
PAGE 263
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
76
8%
40
8%
9
4%
15
8%
13
10%
32
6%
34
8%
47
11%
19
5%
20
10%
22
7%
16
7%
9
5%
18
11%
11
14%
13
10%
33
13%
18
5%
64
9%
12
4%
35
5%
41
12%
63
8%
13
8%
WHEN HE ANNOUNCED/SHORTLY
AFTER HE ANNOUNCED
233
23%
133
28%
39
18%
45
24%
16
13%
128
25%
89
20%
118
28%
75
19%
55
26%
83
24%
37
16%
39
22%
49
29%
25
30%
59
48%
69
26%
76
23%
204
28%
28
10%
131
20%
101
30%
199
24%
33
20%
DURING THE REPUBLICAN
PRESIDENTIAL DEBATES
266
27%
149
31%
44
21%
40
22%
34
27%
136
26%
128
28%
106
25%
106
27%
56
26%
84
25%
80
34%
38
22%
42
25%
22
27%
20
16%
72
27%
106
31%
197
27%
69
25%
187
28%
79
24%
224
27%
43
25%
DURING THE REPUBLICAN
PRIMARIES
107
11%
51
11%
30
14%
17
9%
8
6%
59
11%
48
11%
40
10%
48
12%
19
9%
39
11%
27
11%
18
10%
17
10%
6
7%
9
7%
29
11%
42
12%
80
11%
27
10%
71
11%
35
10%
91
11%
16
10%
AFTER HE WRAPPED UP THE
NOMINATION
186
19%
68
14%
43
20%
39
21%
36
29%
99
19%
87
19%
62
15%
92
23%
32
15%
67
20%
43
18%
46
26%
24
14%
6
8%
14
11%
37
14%
59
17%
109
15%
77
28%
140
21%
46
14%
157
19%
29
17%
34
3%
12
3%
10
5%
6
3%
6
5%
21
4%
14
3%
12
3%
15
4%
5
2%
14
4%
7
3%
6
4%
6
4%
1
1%
1
1%
7
2%
9
3%
16
2%
17
6%
24
4%
9
3%
25
3%
9
5%
99
10%
25
5%
39
18%
22
12%
13
10%
48
9%
53
12%
32
8%
38
10%
26
12%
29
9%
25
11%
19
11%
14
8%
10
13%
7
6%
18
7%
29
9%
54
7%
44
16%
74
11%
24
7%
73
9%
25
15%
BEFORE HE EVEN ANNOUNCED
FOR PRESIDENT
DURING THE REPUBLICAN
CONVENTION
AFTER THE REPUBLICAN
CONVENTION
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 30-8
QUESTION 30:
When did you decide to support Donald Trump for President?
PAGE 264
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
76
8%
60
8%
16
6%
40
8%
10
5%
9
6%
10
8%
8
18%
70
10%
4
2%
2
4%
59
7%
17
15%
47
11%
28
6%
75
9%
2
1%
34
12%
43
6%
33
8%
60
11%
17
4%
12
3%
WHEN HE ANNOUNCED/SHORTLY
AFTER HE ANNOUNCED
233
23%
184
25%
49
19%
134
28%
39
18%
22
15%
30
25%
8
19%
168
25%
51
20%
13
21%
214
24%
18
16%
122
29%
95
21%
217
25%
16
13%
87
32%
146
20%
106
27%
170
31%
63
14%
52
15%
DURING THE REPUBLICAN
PRESIDENTIAL DEBATES
266
27%
191
26%
75
29%
129
27%
42
20%
46
32%
36
30%
14
30%
174
25%
71
28%
21
34%
233
26%
33
29%
115
27%
120
27%
235
27%
31
25%
71
26%
195
27%
106
27%
139
25%
127
28%
99
29%
DURING THE REPUBLICAN
PRIMARIES
107
11%
77
10%
30
12%
52
11%
23
11%
14
10%
10
9%
7
15%
73
11%
30
12%
3
6%
95
11%
12
10%
42
10%
47
10%
89
10%
18
14%
29
10%
78
11%
47
12%
58
11%
48
11%
36
11%
AFTER HE WRAPPED UP THE
NOMINATION
186
19%
139
19%
47
18%
65
14%
57
27%
36
25%
23
19%
5
11%
121
18%
53
21%
12
20%
174
20%
12
10%
56
13%
97
21%
153
17%
33
27%
30
11%
156
22%
58
15%
68
12%
118
26%
87
26%
34
3%
26
3%
8
3%
16
3%
12
5%
4
3%
1
1%
1
2%
22
3%
10
4%
2
3%
24
3%
10
8%
11
3%
17
4%
28
3%
6
5%
9
3%
25
3%
12
3%
16
3%
18
4%
16
5%
99
10%
65
9%
33
13%
42
9%
30
14%
15
10%
8
7%
3
7%
58
8%
34
13%
7
12%
84
9%
15
13%
32
8%
47
10%
79
9%
19
15%
15
6%
83
11%
28
7%
37
7%
62
14%
36
11%
BEFORE HE EVEN ANNOUNCED
FOR PRESIDENT
DURING THE REPUBLICAN
CONVENTION
AFTER THE REPUBLICAN
CONVENTION
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 31-1
QUESTION 31:
Was your vote in November more FOR Donald Trump or more AGAINST Hillary Clinton?
PAGE 265
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (FOR TRUMP - AGAINST
CLINTON)
135
14%
178
34%
-14
-5%
164
20%
-30
-16%
12
7%
34
14%
70
18%
19
11%
-4
-4%
37
14%
16
6%
41
25%
46
19%
59
25%
76
10%
85
16%
50
10%
31
16%
28
16%
44
21%
17
8%
15
8%
FOR DONALD TRUMP
568
57%
351
67%
134
47%
486
60%
79
42%
99
53%
140
57%
228
59%
101
55%
44
48%
149
57%
131
53%
103
62%
141
60%
148
63%
420
55%
302
58%
265
55%
114
58%
104
58%
127
60%
121
54%
102
54%
AGAINST HILLARY CLINTON
432
43%
173
33%
149
53%
321
40%
108
58%
87
47%
107
43%
157
41%
81
45%
48
52%
112
43%
115
47%
62
38%
95
40%
88
37%
344
45%
218
42%
215
45%
83
42%
75
42%
84
40%
103
46%
87
46%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 31-2
QUESTION 31:
Was your vote in November more FOR Donald Trump or more AGAINST Hillary Clinton?
PAGE 266
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (FOR TRUMP - AGAINST
CLINTON)
135
14%
32
34%
50
26%
3
1%
2
2%
-
21
11%
29
16%
13
18%
73
40%
34
10%
33
9%
-4
-3%
60
25%
25
9%
47
18%
3
1%
105
42%
73
27%
-8
-4%
-23
-12%
205
29%
-69
-32%
FOR DONALD TRUMP
568
57%
62
67%
122
63%
117
51%
61
51%
52
50%
108
56%
105
58%
41
59%
128
70%
180
55%
201
54%
58
48%
150
62%
152
55%
158
59%
107
51%
178
71%
173
63%
94
48%
84
44%
451
65%
75
34%
AGAINST HILLARY CLINTON
432
43%
31
33%
72
37%
115
49%
59
49%
52
50%
87
44%
76
42%
28
41%
55
30%
146
45%
169
46%
62
52%
91
38%
127
45%
111
41%
104
49%
73
29%
100
37%
102
52%
108
56%
247
35%
144
66%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 31-3
QUESTION 31:
Was your vote in November more FOR Donald Trump or more AGAINST Hillary Clinton?
PAGE 267
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (FOR TRUMP - AGAINST
CLINTON)
135
14%
90
30%
17
4%
107
15%
9
3%
20
44%
47
23%
68
13%
24
11%
43
18%
66
50%
62
21%
128
30%
-19
-10%
25
7%
-1%
13
9%
36
20%
-3
-4%
38
20%
32
16%
5
7%
14
13%
FOR DONALD TRUMP
568
57%
196
65%
206
52%
402
58%
134
52%
32
72%
125
61%
299
56%
125
55%
144
59%
99
75%
181
60%
281
65%
87
45%
200
53%
21
50%
78
54%
110
60%
31
48%
113
60%
115
58%
40
54%
61
56%
AGAINST HILLARY CLINTON
432
43%
106
35%
189
48%
295
42%
125
48%
13
28%
79
39%
231
44%
101
45%
101
41%
33
25%
119
40%
152
35%
106
55%
174
47%
22
50%
65
46%
73
40%
33
52%
74
40%
83
42%
34
46%
47
44%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 31-4
QUESTION 31:
Was your vote in November more FOR Donald Trump or more AGAINST Hillary Clinton?
PAGE 268
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (FOR TRUMP - AGAINST
CLINTON)
135
14%
28
30%
19
18%
47
23%
88
11%
176
27%
-1
-5%
-40
-13%
251
60%
-72
-14%
178
19%
-43
-59%
176
22%
-41
-22%
-10
-9%
-16
-38%
-15
-50%
69
41%
67
8%
167
21%
-36
-19%
FOR DONALD TRUMP
568
57%
62
65%
63
59%
125
62%
443
56%
416
63%
13
48%
139
44%
334
80%
219
43%
553
60%
15
20%
496
61%
72
39%
51
46%
13
31%
7
25%
118
70%
450
54%
476
61%
77
41%
AGAINST HILLARY CLINTON
432
43%
33
35%
44
41%
77
38%
355
44%
240
37%
14
52%
179
56%
83
20%
291
57%
374
40%
58
80%
319
39%
113
61%
61
54%
29
69%
23
75%
49
30%
383
46%
309
39%
114
59%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 31-5
QUESTION 31:
Was your vote in November more FOR Donald Trump or more AGAINST Hillary Clinton?
PAGE 269
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
**D/S (FOR TRUMP - AGAINST
CLINTON)
135
14%
193
21%
-33
-56%
136
17%
10
12%
86
17%
38
16%
-7
-7%
134
16%
98
24%
45
16%
9
8%
-3
-3%
-14
-14%
69
30%
3
2%
24
19%
14
15%
3
2%
-
55
42%
24
20%
568 -432
100% -100%
FOR DONALD TRUMP
568
57%
549
61%
13
22%
478
58%
44
56%
302
58%
140
58%
43
46%
497
58%
255
62%
160
58%
59
54%
51
49%
43
43%
147
65%
92
51%
77
59%
53
57%
103
51%
72
50%
93
71%
73
60%
568
100%
-
AGAINST HILLARY CLINTON
432
43%
356
39%
45
78%
342
42%
34
44%
216
42%
103
42%
50
54%
363
42%
157
38%
115
42%
50
46%
54
51%
56
57%
79
35%
88
49%
52
41%
40
43%
100
49%
72
50%
38
29%
49
40%
-
432
100%
P U B L I C
O P I N I O N
S T R A T E G I E S
568
57%
432
43%
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 31-6
QUESTION 31:
Was your vote in November more FOR Donald Trump or more AGAINST Hillary Clinton?
PAGE 270
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (FOR TRUMP - AGAINST
CLINTON)
135
14%
48
63%
113
49%
84
32%
20
18%
-68
-37%
-4
-12%
-57
-58%
-55
-20%
190
26%
11
3%
124
21%
-32
-21%
176
21%
74
14%
176
47%
-60
-16%
147
61%
-29
-60%
-50
-30%
173
21%
-38
-19%
-23
-23%
FOR DONALD TRUMP
568
57%
62
81%
173
74%
175
66%
63
59%
59
32%
15
44%
21
21%
110
40%
458
63%
213
51%
354
61%
61
40%
505
61%
293
57%
276
73%
157
42%
193
81%
10
20%
57
35%
489
61%
78
40%
39
38%
AGAINST HILLARY CLINTON
432
43%
14
19%
60
26%
91
34%
43
41%
127
68%
19
56%
78
79%
164
60%
268
37%
202
49%
230
39%
93
60%
328
39%
219
43%
100
27%
216
58%
46
19%
39
80%
107
65%
317
39%
116
60%
62
62%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 31-7
QUESTION 31:
Was your vote in November more FOR Donald Trump or more AGAINST Hillary Clinton?
PAGE 271
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (FOR TRUMP - AGAINST
CLINTON)
135
14%
131
27%
-7
-3%
-9
-5%
20
16%
68
13%
28
6%
126
30%
38
10%
11
5%
59
17%
5
2%
12
7%
42
25%
17
21%
50
40%
117
44%
29
9%
196
27%
-61
-22%
8
1%
128
38%
134
16%
1
1%
FOR DONALD TRUMP
568
57%
305
64%
103
48%
88
47%
72
58%
295
57%
240
53%
272
65%
216
55%
112
53%
198
59%
120
51%
94
53%
107
62%
49
60%
86
70%
191
72%
183
54%
460
64%
107
39%
336
51%
232
69%
483
58%
85
50%
AGAINST HILLARY CLINTON
432
43%
174
36%
110
52%
97
53%
52
42%
227
43%
213
47%
146
35%
178
45%
101
47%
140
41%
114
49%
82
47%
65
38%
32
40%
36
30%
73
28%
155
46%
265
36%
168
61%
328
49%
104
31%
349
42%
84
50%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 31-8
QUESTION 31:
Was your vote in November more FOR Donald Trump or more AGAINST Hillary Clinton?
PAGE 272
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (FOR TRUMP - AGAINST
CLINTON)
135
14%
116
16%
19
7%
101
21%
-28
-13%
17
12%
39
33%
6
12%
160
23%
-26
-10%
1
2%
120
14%
15
13%
157
37%
-
157
18%
-22
-18%
134
49%
1
-
124
32%
244
45%
-109
-24%
-55
-16%
FOR DONALD TRUMP
568
57%
429
58%
139
54%
290
61%
92
43%
82
56%
78
67%
25
56%
423
62%
113
45%
31
51%
502
57%
66
56%
291
69%
226
50%
516
59%
51
41%
204
74%
363
50%
257
66%
396
72%
172
38%
141
42%
AGAINST HILLARY CLINTON
432
43%
313
42%
120
46%
189
39%
121
57%
64
44%
39
33%
20
44%
263
38%
139
55%
30
49%
381
43%
51
44%
133
31%
226
50%
359
41%
73
59%
71
26%
362
50%
133
34%
152
28%
281
62%
197
58%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 32-1
QUESTION 32:
Were you ever reluctant to tell others you were voting for Donald Trump?
PAGE 273
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (YES - NO)
-452
-45%
-270
-51%
-101
-36%
-371
-46%
-78
-41%
-78
-42%
-104
-42%
-215
-56%
-55
-30%
-49
-53%
-88
-34%
-123
-50%
-81
-49%
-111
-47%
-127
-54%
-325
-43%
-310
-60%
-142
-30%
-54
-27%
-38
-21%
-95
-45%
-123
-55%
-143
-75%
YES
274
27%
127
24%
91
32%
218
27%
55
29%
54
29%
72
29%
85
22%
63
35%
22
24%
86
33%
62
25%
42
25%
63
27%
55
23%
219
29%
105
20%
169
35%
72
36%
71
40%
58
27%
50
23%
23
12%
NO
726
73%
397
76%
192
68%
589
73%
132
71%
132
71%
175
71%
300
78%
119
65%
70
76%
175
67%
184
75%
123
75%
173
73%
181
77%
545
71%
415
80%
311
65%
125
64%
108
60%
153
73%
173
77%
166
88%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 32-2
QUESTION 32:
Were you ever reluctant to tell others you were voting for Donald Trump?
PAGE 274
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- -----
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
BASE=TOTAL SAMPLE
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (YES - NO)
-452
-45%
-35
-37%
-110
-56%
-165
-71%
-95
-79%
-19
-18%
-23
-12%
-100
-55%
-47
-69%
-135
-73%
-153
-47%
-128
-35%
-36
-30%
-178
-74%
-131
-47%
-110
-41%
-33
-15%
-167
-67%
-103
-38%
-103
-52%
-38
-20%
-371
-53%
-44
-20%
YES
274
27%
29
31%
43
22%
33
14%
12
10%
43
41%
86
44%
40
22%
11
16%
24
13%
86
27%
121
33%
42
35%
31
13%
74
26%
79
30%
89
42%
42
17%
85
31%
47
24%
77
40%
164
23%
87
40%
NO
726
73%
64
69%
152
78%
199
86%
108
90%
61
59%
109
56%
141
78%
58
84%
159
87%
239
73%
249
67%
78
65%
210
87%
205
74%
189
70%
122
58%
209
83%
188
69%
149
76%
115
60%
535
77%
132
60%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 32-3
QUESTION 32:
Were you ever reluctant to tell others you were voting for Donald Trump?
PAGE 275
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (YES - NO)
-452
-45%
-158
-52%
-159
-40%
-317
-46%
-117
-45%
-18
-40%
-96
-47%
-205
-39%
-89
-39%
-159
-65%
-38
-29%
-154
-51%
-192
-44%
-78
-40%
-182
-49%
-23
-54%
-55
-38%
-77
-42%
-26
-41%
-125
-67%
-90
-46%
-23
-31%
-32
-30%
YES
274
27%
72
24%
118
30%
190
27%
71
27%
14
30%
54
26%
162
31%
69
30%
43
18%
47
36%
73
24%
121
28%
58
30%
96
26%
10
23%
44
31%
53
29%
19
29%
31
17%
54
27%
26
35%
38
35%
NO
726
73%
230
76%
276
70%
507
73%
188
73%
32
70%
150
74%
367
69%
158
70%
201
82%
85
64%
227
76%
312
72%
136
70%
278
74%
33
77%
99
69%
130
71%
45
71%
156
83%
144
73%
48
65%
70
65%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 32-4
QUESTION 32:
Were you ever reluctant to tell others you were voting for Donald Trump?
PAGE 276
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ -----
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (YES - NO)
-452
-45%
-28
-30%
-28
-26%
-57
-28%
-395
-50%
-341
-52%
5
19%
-116
-37%
-256
-61%
-196
-38%
-452
-49%
-
-387
-48%
-65
-35%
-44
-40%
-6
-13%
-14
-48%
-55
-33%
-397
-48%
-373
-48%
-73
-38%
YES
274
27%
33
35%
40
37%
73
36%
201
25%
158
24%
16
59%
100
32%
80
19%
157
31%
238
26%
36
50%
214
26%
60
33%
34
30%
19
43%
8
26%
56
34%
218
26%
206
26%
59
31%
NO
726
73%
62
65%
68
63%
129
64%
597
75%
498
76%
11
41%
217
68%
336
81%
353
69%
689
74%
37
50%
601
74%
125
67%
78
70%
24
57%
22
74%
111
66%
615
74%
579
74%
132
69%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 32-5
QUESTION 32:
Were you ever reluctant to tell others you were voting for Donald Trump?
PAGE 277
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (YES - NO)
-452
-45%
-451
-50%
7
12%
-386
-47%
-22
-28%
-227
-44%
-98
-40%
-9
-10%
-422
-49%
-201
-49%
-111
-40%
-69
-63%
-39
-37%
-33
-34%
-123
-54%
-55
-30%
-66
-51%
-58
-62%
-70
-34%
-51
-35%
-66
-51%
-69
-56%
-348
-61%
-104
-24%
YES
274
27%
227
25%
33
56%
217
26%
28
36%
145
28%
73
30%
42
45%
219
25%
105
26%
82
30%
20
19%
33
32%
33
33%
51
23%
63
35%
32
25%
17
19%
67
33%
47
32%
32
25%
27
22%
110
19%
164
38%
NO
726
73%
678
75%
26
44%
603
74%
50
64%
372
72%
170
70%
51
55%
641
75%
306
74%
193
70%
89
81%
72
68%
66
67%
175
77%
118
65%
97
75%
75
81%
136
67%
98
68%
98
75%
95
78%
458
81%
268
62%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 32-6
QUESTION 32:
Were you ever reluctant to tell others you were voting for Donald Trump?
PAGE 278
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
**D/S (YES - NO)
-452
-45%
-33
-43%
-160
-69%
-124
-46%
-61
-57%
-59
-32%
-14
-42%
YES
274
27%
22
29%
36
16%
71
27%
23
21%
64
34%
NO
726
73%
54
71%
196
84%
195
73%
84
79%
122
66%
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
-2
-2%
274 -726
100% -100%
3
1%
-455
-78%
101
66%
-558
-67%
-276
-54%
-221
-59%
-89
-24%
-151
-63%
21
42%
-64
-39%
-405
-50%
-47
-24%
-19
-19%
10
29%
48
49%
274
100%
-
209
50%
65
11%
128
83%
138
17%
118
23%
78
21%
142
38%
44
19%
34
71%
50
31%
201
25%
73
38%
41
41%
24
71%
50
51%
-
726
100%
206
50%
520
89%
26
17%
696
83%
394
77%
298
79%
231
62%
196
81%
14
29%
114
69%
606
75%
120
62%
60
59%
P U B L I C
274
27%
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 32-7
QUESTION 32:
Were you ever reluctant to tell others you were voting for Donald Trump?
PAGE 279
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- -----
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
BASE=TOTAL SAMPLE
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (YES - NO)
-452
-45%
-250
-52%
-103
-49%
-87
-47%
-13
-10%
-222
-42%
-165
-36%
-201
-48%
-208
-53%
-108
-51%
-144
-43%
-83
-36%
-95
-54%
-83
-48%
-46
-57%
-65
-53%
-127
-48%
-169
-50%
-360
-50%
-92
-33%
-297
-45%
-155
-46%
-426
-51%
-26
-15%
YES
274
27%
114
24%
55
26%
49
27%
56
45%
150
29%
144
32%
108
26%
93
24%
53
25%
97
29%
75
32%
40
23%
44
26%
18
22%
29
24%
69
26%
85
25%
182
25%
92
33%
183
28%
91
27%
203
24%
72
42%
NO
726
73%
364
76%
158
74%
136
73%
69
55%
372
71%
309
68%
309
74%
301
76%
161
75%
241
71%
159
68%
135
77%
127
74%
64
78%
94
76%
196
74%
253
75%
542
75%
184
67%
481
72%
245
73%
629
76%
97
58%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 32-8
QUESTION 32:
Were you ever reluctant to tell others you were voting for Donald Trump?
PAGE 280
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ -----
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (YES - NO)
-452
-45%
-369
-50%
-83
-32%
-262
-55%
-77
-36%
-59
-40%
-61
-52%
8
17%
-303
-44%
-121
-48%
-28
-46%
-455
-51%
3
2%
-232
-55%
-182
-40%
-414
-47%
-38
-30%
-110
-40%
-342
-47%
-225
-58%
-305
-56%
-147
-32%
-132
-39%
YES
274
27%
186
25%
88
34%
108
23%
68
32%
44
30%
28
24%
26
58%
192
28%
66
26%
16
27%
214
24%
60
51%
96
23%
135
30%
231
26%
43
35%
82
30%
192
26%
83
21%
121
22%
153
34%
103
30%
NO
726
73%
555
75%
171
66%
370
77%
145
68%
103
70%
89
76%
19
42%
495
72%
187
74%
45
73%
669
76%
57
49%
328
77%
317
70%
645
74%
81
65%
193
70%
533
74%
307
79%
426
78%
300
66%
235
70%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 33-1
QUESTION 34:
Do you have friends, family, or neighbors who were reluctant to tell others they were voting for Trump?
PAGE 281
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (YES - NO)
-169
-17%
-140
-27%
-12
-4%
-152
-19%
-17
-9%
-20
-11%
-30
-12%
-109
-28%
-10
-5%
-20
-22%
-18
-7%
-73
-30%
-46
-28%
-13
-5%
-31
-13%
-139
-18%
-134
-26%
-35
-7%
-9
-5%
-2
-1%
-56
-27%
-55
-24%
-47
-25%
YES
415
42%
192
37%
136
48%
327
41%
85
45%
83
45%
108
44%
138
36%
86
47%
36
39%
122
47%
87
35%
59
36%
112
47%
103
44%
313
41%
193
37%
222
46%
94
48%
88
49%
77
37%
85
38%
71
38%
NO
585
58%
332
63%
147
52%
480
59%
102
55%
103
55%
139
56%
247
64%
96
53%
56
61%
139
53%
159
65%
106
64%
124
53%
133
56%
451
59%
327
63%
258
54%
103
52%
91
51%
134
63%
139
62%
118
62%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 33-2
QUESTION 34:
Do you have friends, family, or neighbors who were reluctant to tell others they were voting for Trump?
PAGE 282
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- -----
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
BASE=TOTAL SAMPLE
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (YES - NO)
-169
-17%
-5
-5%
-53
-27%
-76
-33%
-32
-27%
-4
-4%
-6
-3%
-25
-14%
-15
-21%
-87
-48%
-67
-21%
-24
-6%
9
8%
-107
-44%
-27
-10%
-48
-18%
13
6%
-97
-39%
-43
-16%
-21
-11%
6
3%
-149
-21%
-1
-
YES
415
42%
44
47%
71
36%
78
34%
44
37%
50
48%
95
49%
78
43%
27
39%
48
26%
129
40%
173
47%
65
54%
67
28%
126
45%
110
41%
112
53%
77
31%
115
42%
87
45%
99
52%
274
39%
109
50%
NO
585
58%
49
53%
124
64%
154
66%
76
63%
54
52%
101
51%
103
57%
42
61%
136
74%
196
60%
197
53%
56
46%
174
72%
153
55%
158
59%
99
47%
174
69%
158
58%
109
55%
93
48%
424
61%
110
50%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 33-3
QUESTION 34:
Do you have friends, family, or neighbors who were reluctant to tell others they were voting for Trump?
PAGE 283
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (YES - NO)
-169
-17%
-66
-22%
-53
-14%
-120
-17%
-41
-16%
-8
-18%
-43
-21%
-85
-16%
-21
-9%
-63
-26%
-4
-3%
-48
-16%
-52
-12%
-30
-16%
-87
-23%
-8
-20%
-11
-8%
-16
-9%
-14
-22%
-65
-35%
-45
-23%
-6
-8%
-4
-4%
YES
415
42%
118
39%
170
43%
288
41%
109
42%
18
41%
80
39%
222
42%
103
45%
91
37%
64
48%
126
42%
191
44%
81
42%
143
38%
17
40%
66
46%
84
46%
25
39%
61
33%
77
39%
34
46%
52
48%
NO
585
58%
184
61%
224
57%
408
59%
150
58%
27
59%
124
61%
307
58%
124
55%
154
63%
68
52%
174
58%
243
56%
112
58%
230
62%
26
60%
77
54%
99
54%
39
61%
126
67%
121
61%
40
54%
56
52%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 33-4
QUESTION 34:
Do you have friends, family, or neighbors who were reluctant to tell others they were voting for Trump?
PAGE 284
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ -----
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (YES - NO)
-169
-17%
-3
-3%
-4
-4%
-7
-3%
-162
-20%
-147
-22%
1
5%
-23
-7%
-124
-30%
-56
-11%
-180
-19%
11
15%
-167
-21%
-2
-1%
-4
-3%
2
6%
-1
-2%
-36
-22%
-133
-16%
-146
-19%
-21
-11%
YES
415
42%
46
48%
52
48%
98
48%
318
40%
255
39%
14
52%
147
46%
146
35%
227
45%
374
40%
42
57%
324
40%
92
49%
54
48%
23
53%
15
49%
66
39%
350
42%
319
41%
85
44%
NO
585
58%
49
52%
56
52%
105
52%
480
60%
402
61%
13
48%
170
54%
270
65%
283
55%
554
60%
31
43%
491
60%
93
51%
58
52%
20
47%
15
51%
102
61%
483
58%
465
59%
106
56%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 33-5
QUESTION 34:
Do you have friends, family, or neighbors who were reluctant to tell others they were voting for Trump?
PAGE 285
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (YES - NO)
-169
-17%
-178
-20%
8
14%
-140
-17%
-1
-2%
-99
-19%
-8
-3%
-4
-5%
-157
-18%
-61
-15%
-51
-19%
-30
-27%
2
2%
-29
-29%
-37
-16%
-11
-6%
-21
-16%
-34
-36%
-14
-7%
-10
-7%
-19
-15%
-43
-35%
-141
-25%
-28
-7%
YES
415
42%
363
40%
33
57%
340
41%
38
49%
209
40%
118
48%
44
48%
351
41%
175
43%
112
41%
40
36%
54
51%
35
36%
94
42%
85
47%
54
42%
30
32%
94
47%
67
47%
56
43%
39
32%
213
38%
202
47%
NO
585
58%
542
60%
25
43%
480
59%
40
51%
308
60%
126
52%
48
52%
508
59%
236
57%
163
59%
69
64%
52
49%
64
64%
132
58%
96
53%
75
58%
63
68%
109
53%
77
53%
75
57%
83
68%
354
62%
230
53%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 33-6
QUESTION 34:
Do you have friends, family, or neighbors who were reluctant to tell others they were voting for Trump?
PAGE 286
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
**D/S (YES - NO)
-169
-17%
-30
-40%
-81
-35%
-33
-12%
-15
-14%
-3
-2%
-6
-18%
-1
-1%
144
53%
-313
-43%
YES
415
42%
23
30%
76
33%
117
44%
46
43%
92
49%
14
41%
49
49%
209
76%
NO
585
58%
53
70%
157
67%
149
56%
61
57%
95
51%
20
59%
50
51%
65
24%
P U B L I C
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
415 -585
100% -100%
74
48%
-247
-30%
-112
-22%
-107
-29%
12
3%
-60
-25%
21
43%
-12
-7%
-164
-20%
-5
-3%
-6
-6%
206
28%
415
100%
-
114
74%
293
35%
200
39%
134
36%
192
52%
90
38%
35
71%
76
46%
321
40%
94
49%
48
47%
520
72%
-
585
100%
40
26%
540
65%
312
61%
242
64%
181
48%
150
62%
14
29%
88
54%
485
60%
100
51%
53
53%
O P I N I O N
415
42%
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 33-7
QUESTION 34:
Do you have friends, family, or neighbors who were reluctant to tell others they were voting for Trump?
PAGE 287
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- -----
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
BASE=TOTAL SAMPLE
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (YES - NO)
-169
-17%
-111
-23%
-46
-22%
-20
-11%
8
6%
-87
-17%
-48
-11%
-73
-18%
-85
-22%
-45
-21%
-52
-15%
-26
-11%
-37
-21%
-30
-17%
-24
-29%
-34
-28%
-37
-14%
-77
-23%
-148
-20%
-21
-8%
-103
-16%
-66
-20%
-171
-21%
2
1%
YES
415
42%
184
38%
83
39%
82
45%
66
53%
218
42%
203
45%
172
41%
154
39%
84
40%
143
42%
104
44%
69
39%
71
41%
29
35%
44
36%
114
43%
130
39%
288
40%
127
46%
280
42%
135
40%
330
40%
85
51%
NO
585
58%
294
62%
129
61%
102
55%
58
47%
305
58%
250
55%
245
59%
239
61%
129
60%
195
58%
130
56%
106
61%
101
59%
52
65%
78
64%
151
57%
208
61%
437
60%
148
54%
383
58%
201
60%
501
60%
83
49%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 33-8
QUESTION 34:
Do you have friends, family, or neighbors who were reluctant to tell others they were voting for Trump?
PAGE 288
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ -----
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (YES - NO)
-169
-17%
-128
-17%
-41
-16%
-107
-22%
-29
-14%
-18
-13%
-18
-15%
3
6%
-126
-18%
-26
-10%
-17
-29%
-173
-20%
4
3%
-100
-24%
-62
-14%
-162
-19%
-7
-6%
-39
-14%
-130
-18%
-97
-25%
-153
-28%
-16
-3%
-7
-2%
YES
415
42%
307
41%
109
42%
186
39%
92
43%
64
44%
50
42%
24
53%
280
41%
113
45%
22
36%
355
40%
60
52%
162
38%
195
43%
357
41%
59
47%
118
43%
297
41%
146
38%
197
36%
218
48%
166
49%
NO
585
58%
435
59%
150
58%
292
61%
121
57%
82
56%
68
58%
21
47%
406
59%
139
55%
39
64%
528
60%
57
48%
262
62%
257
57%
519
59%
66
53%
157
57%
428
59%
244
62%
350
64%
234
52%
172
51%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 34-1
QUESTION 35:
Now that Donald Trump is President, are you ever reluctant to tell others that you support him?
PAGE 289
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (YES - NO)
-679
-68%
-407
-78%
-161
-57%
-568
-70%
-106
-56%
-126
-68%
-180
-73%
-285
-74%
-88
-48%
-72
-78%
-152
-58%
-178
-72%
-118
-72%
-160
-68%
-175
-74%
-504
-66%
-379
-73%
-301
-63%
-102
-52%
-98
-55%
-148
-70%
-170
-76%
-161
-85%
YES, RELUCTANT
154
15%
57
11%
58
21%
116
14%
38
20%
29
16%
31
13%
47
12%
46
25%
9
10%
53
20%
33
13%
21
13%
37
16%
29
12%
125
16%
67
13%
87
18%
45
23%
38
21%
30
14%
26
12%
13
7%
NO, NOT RELUCTANT
833
83%
464
89%
219
77%
683
85%
144
77%
156
84%
212
86%
331
86%
134
74%
81
88%
205
79%
210
86%
139
85%
197
83%
204
86%
629
82%
445
86%
388
81%
147
75%
136
76%
179
85%
197
88%
174
92%
13
1%
3
1%
5
2%
8
1%
5
3%
1
1%
4
1%
7
2%
1
1%
1
1%
3
1%
3
1%
4
2%
2
1%
4
2%
9
1%
8
2%
5
1%
4
2%
5
3%
2
1%
1
-
1
1%
I DO NOT SUPPORT DONALD
TRUMP
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 34-2
QUESTION 35:
Now that Donald Trump is President, are you ever reluctant to tell others that you support him?
PAGE 290
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- -----
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
BASE=TOTAL SAMPLE
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (YES - NO)
-679
-68%
-53
-57%
-141
-72%
-185
-80%
-105
-87%
-49
-47%
-106
-54%
-146
-81%
-56
-81%
-143
-78%
-227
-70%
-243
-66%
-66
-55%
-191
-79%
-187
-67%
-178
-66%
-122
-58%
-196
-78%
-211
-77%
-136
-69%
-82
-43%
-509
-73%
-110
-50%
YES, RELUCTANT
154
15%
19
21%
25
13%
22
10%
7
6%
26
25%
43
22%
17
10%
7
9%
19
10%
46
14%
62
17%
26
22%
22
9%
45
16%
44
16%
44
21%
27
11%
30
11%
28
14%
54
28%
93
13%
50
23%
NO, NOT RELUCTANT
833
83%
72
77%
166
85%
207
89%
112
93%
76
73%
149
76%
163
90%
63
91%
162
88%
274
84%
305
82%
93
77%
213
89%
232
83%
222
83%
166
78%
223
89%
241
88%
164
84%
136
71%
602
86%
160
73%
13
1%
2
2%
3
2%
2
1%
1
1%
2
2%
3
2%
-
-
3
2%
6
2%
3
1%
1
1%
6
2%
2
1%
3
1%
2
1%
-
3
1%
4
2%
1
1%
3
-
9
4%
I DO NOT SUPPORT DONALD
TRUMP
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 34-3
QUESTION 35:
Now that Donald Trump is President, are you ever reluctant to tell others that you support him?
PAGE 291
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (YES - NO)
-679
-68%
-230
-76%
-261
-66%
-490
-70%
-160
-62%
-30
-65%
-135
-66%
-332
-63%
-150
-66%
-198
-81%
-83
-63%
-207
-69%
-291
-67%
-123
-63%
-266
-71%
-28
-66%
-98
-68%
-140
-76%
-41
-64%
-140
-75%
-144
-73%
-38
-51%
-50
-46%
YES, RELUCTANT
154
15%
35
12%
65
16%
100
14%
46
18%
8
17%
34
16%
96
18%
37
16%
21
9%
25
19%
46
15%
71
16%
33
17%
50
13%
7
17%
22
15%
20
11%
12
18%
21
11%
26
13%
17
24%
29
27%
NO, NOT RELUCTANT
833
83%
265
88%
325
82%
590
85%
205
80%
37
83%
168
83%
428
81%
186
82%
219
90%
108
81%
254
84%
362
83%
156
81%
316
85%
36
83%
120
84%
159
87%
52
82%
161
86%
170
86%
55
75%
79
73%
13
1%
2
1%
4
1%
6
1%
7
3%
-
2
1%
5
1%
3
1%
4
2%
-
1
-
1
-
4
2%
8
2%
-
1
1%
4
2%
-
5
3%
2
1%
1
2%
-
I DO NOT SUPPORT DONALD
TRUMP
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 34-4
QUESTION 35:
Now that Donald Trump is President, are you ever reluctant to tell others that you support him?
PAGE 292
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ -----
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (YES - NO)
-679
-68%
-49
-51%
-58
-54%
-107
-53%
-573
-72%
-497
-76%
-1%
-182
-57%
-338
-81%
-335
-66%
-673
-73%
-7
-9%
-587
-72%
-92
-50%
-67
-59%
-17
-39%
-9
-30%
-89
-53%
-590
-71%
-562
-72%
-112
-59%
YES, RELUCTANT
154
15%
22
23%
23
21%
45
22%
109
14%
80
12%
12
45%
62
20%
39
9%
86
17%
125
14%
28
39%
110
14%
44
24%
23
20%
12
28%
9
30%
37
22%
116
14%
107
14%
37
20%
NO, NOT RELUCTANT
833
83%
71
75%
81
76%
152
75%
681
85%
576
88%
12
46%
244
77%
377
91%
421
82%
798
86%
35
48%
697
86%
136
73%
89
80%
29
67%
18
59%
126
75%
707
85%
669
85%
149
78%
13
1%
2
2%
3
3%
5
2%
8
1%
-
2
9%
11
3%
-
4
1%
4
-
9
13%
8
1%
5
3%
-
2
5%
3
11%
4
2%
9
1%
9
1%
4
2%
I DO NOT SUPPORT DONALD
TRUMP
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 34-5
QUESTION 35:
Now that Donald Trump is President, are you ever reluctant to tell others that you support him?
PAGE 293
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (YES - NO)
-679
-68%
-662
-73%
-2
-3%
-586
-72%
-27
-34%
-354
-68%
-150
-62%
-38
-41%
-615
-72%
-294
-71%
-170
-62%
-87
-80%
-65
-62%
-63
-64%
-176
-78%
-99
-55%
-90
-69%
-74
-80%
-131
-64%
-86
-60%
-94
-72%
-95
-77%
-444
-78%
-235
-54%
YES, RELUCTANT
154
15%
120
13%
24
41%
115
14%
23
29%
80
16%
45
18%
24
26%
119
14%
56
14%
50
18%
11
10%
19
18%
18
18%
24
10%
38
21%
20
15%
9
9%
35
17%
27
18%
18
14%
13
11%
61
11%
93
22%
NO, NOT RELUCTANT
833
83%
782
86%
25
44%
702
86%
50
64%
434
84%
195
80%
63
68%
734
85%
350
85%
220
80%
98
90%
84
80%
81
81%
199
88%
137
76%
109
85%
83
89%
166
82%
113
78%
112
86%
108
88%
505
89%
328
76%
13
1%
3
-
9
16%
3
-
5
7%
3
-
3
1%
6
6%
7
1%
5
1%
5
2%
-
3
3%
1
1%
3
1%
6
3%
-
1
2%
2
1%
5
3%
1
1%
1
1%
2
-
11
3%
I DO NOT SUPPORT DONALD
TRUMP
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 34-6
QUESTION 35:
Now that Donald Trump is President, are you ever reluctant to tell others that you support him?
PAGE 294
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- -----
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
**D/S (YES - NO)
-679
-68%
-51
-67%
-187
-81%
-189
-71%
-78
-73%
-111
-60%
-19
-57%
-44
-45%
-10
-4%
-669
-92%
-179
-43%
-500
-86%
YES, RELUCTANT
154
15%
13
17%
23
10%
37
14%
15
14%
36
19%
7
19%
25
25%
128
47%
26
4%
114
27%
40
7%
154
100%
NO, NOT RELUCTANT
833
83%
64
83%
210
90%
226
85%
92
86%
147
79%
26
77%
69
70%
138
50%
696
96%
293
71%
540
92%
13
1%
-
-
3
1%
-
3
2%
1
4%
5
6%
9
3%
4
1%
8
2%
5
1%
I DO NOT SUPPORT DONALD
TRUMP
P U B L I C
O P I N I O N
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
154 -833
100% -100%
-387
-75%
-259
-69%
-219
-59%
-184
-76%
2
3%
-116
-70%
-603
-75%
-76
-39%
-39
-38%
-
63
12%
59
16%
73
20%
28
12%
21
44%
23
14%
100
12%
54
28%
29
29%
-
833
100%
449
88%
317
84%
292
78%
212
88%
20
41%
139
84%
702
87%
131
67%
68
67%
-
-
-
-
8
2%
-
8
16%
3
2%
4
1%
9
5%
4
3%
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 34-7
QUESTION 35:
Now that Donald Trump is President, are you ever reluctant to tell others that you support him?
PAGE 295
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- -----
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
BASE=TOTAL SAMPLE
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (YES - NO)
-679
-68%
-359
-75%
-135
-63%
-116
-63%
-70
-56%
-366
-70%
-269
-59%
-284
-68%
-285
-72%
-155
-73%
-243
-72%
-133
-57%
-122
-69%
-119
-69%
-63
-78%
-80
-65%
-197
-75%
-255
-75%
-532
-73%
-147
-54%
-452
-68%
-227
-68%
-625
-75%
-54
-32%
YES, RELUCTANT
154
15%
58
12%
38
18%
32
17%
26
21%
74
14%
89
20%
66
16%
52
13%
27
13%
45
13%
48
21%
25
15%
26
15%
9
11%
21
18%
32
12%
41
12%
94
13%
59
22%
100
15%
54
16%
101
12%
53
32%
NO, NOT RELUCTANT
833
83%
417
87%
173
81%
148
80%
96
77%
440
84%
358
79%
349
84%
337
86%
182
85%
288
85%
181
77%
147
84%
145
84%
72
89%
101
82%
230
87%
296
87%
626
86%
207
75%
552
83%
281
84%
726
87%
107
64%
13
1%
3
1%
2
1%
5
3%
2
2%
9
2%
6
1%
2
1%
5
1%
4
2%
5
1%
5
2%
3
1%
1
-
-
-
2
1%
2
1%
4
1%
9
3%
12
2%
1
-
5
1%
8
5%
I DO NOT SUPPORT DONALD
TRUMP
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 34-8
QUESTION 35:
Now that Donald Trump is President, are you ever reluctant to tell others that you support him?
PAGE 296
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ -----
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (YES - NO)
-679
-68%
-530
-72%
-149
-58%
-375
-79%
-121
-57%
-88
-60%
-84
-72%
-11
-24%
-485
-71%
-161
-64%
-33
-55%
-651
-74%
-28
-24%
-317
-75%
-296
-66%
-613
-70%
-66
-53%
-186
-68%
-494
-68%
-300
-77%
-412
-75%
-268
-59%
-221
-66%
YES, RELUCTANT
154
15%
104
14%
50
19%
50
11%
44
20%
27
19%
16
14%
16
36%
98
14%
43
17%
13
21%
113
13%
41
35%
51
12%
75
17%
127
14%
27
22%
45
16%
109
15%
44
11%
67
12%
86
19%
56
17%
NO, NOT RELUCTANT
833
83%
634
85%
199
77%
426
89%
165
77%
115
79%
101
86%
27
59%
584
85%
203
80%
46
76%
764
87%
69
59%
369
87%
371
82%
740
84%
94
75%
230
84%
603
83%
345
88%
479
88%
354
78%
277
82%
13
1%
4
1%
9
4%
2
-
5
2%
4
3%
-
2
5%
4
1%
7
3%
2
3%
6
1%
7
6%
4
1%
5
1%
9
1%
4
3%
-
13
2%
1
-
1
-
12
3%
5
1%
I DO NOT SUPPORT DONALD
TRUMP
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 35-1
QUESTION 36:
Which of the following words describe how you felt on Election night or the next morning when you learned Donald Trump had won the election? Select all that apply.
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
RELIEF
512
51%
(1)
298
57%
(1)
129
45%
(1)
427
53%
(1)
82
44%
(2)
79
42%
(3)
137
56%
(1)
203
53%
(1)
93
51%
(1)
45
49%
(1)
122
47%
(1)
125
51%
(1)
95
57%
(1)
125
53%
(1)
123
52%
(1)
389
51%
(1)
239
46%
(1)
273
57%
(1)
90
45%
(1)
88
49%
(1)
101
48%
(1)
129
58%
(1)
104
55%
(1)
JOY
376
38%
(2)
234
45%
(2)
87
31%
(3)
321
40%
(2)
54
29%
(3)
82
44%
(1)
91
37%
(3)
147
38%
(2)
55
30%
(3)
32
35%
(3)
100
38%
(3)
90
37%
(2)
67
41%
(2)
87
37%
(2)
96
41%
(2)
280
37%
(3)
208
40%
(2)
168
35%
(3)
75
38%
(2)
64
36%
(2)
82
39%
(3)
80
36%
(3)
75
40%
(2)
SURPRISE
373
37%
(3)
158
30%
(3)
126
45%
(2)
285
35%
(3)
88
47%
(1)
80
43%
(2)
94
38%
(2)
127
33%
(3)
73
40%
(2)
35
38%
(2)
110
42%
(2)
85
35%
(3)
59
36%
(3)
85
36%
(3)
87
37%
(3)
286
37%
(2)
191
37%
(3)
182
38%
(2)
67
34%
(3)
63
35%
(3)
84
40%
(2)
88
39%
(2)
72
38%
(3)
PRIDE
240
24%
(4)
150
29%
(4)
56
20%
(4)
206
26%
(4)
32
17%
(4)
47
25%
(4)
58
24%
(4)
98
25%
(4)
36
20%
(4)
20
22%
(4)
68
26%
(4)
53
21%
(4)
41
25%
(4)
58
25%
(4)
62
26%
(4)
178
23%
(4)
139
27%
(4)
101
21%
(4)
52
27%
(4)
47
26%
(4)
41
20%
(4)
50
23%
(4)
49
26%
(4)
CONCERN
48
5%
(5)
13
3%
(5)
19
7%
(5)
33
4%
(5)
14
8%
(5)
7
4%
(5)
16
6%
(5)
17
4%
(5)
8
5%
(5)
2
2%
(5)
17
6%
(5)
10
4%
(5)
11
6%
(5)
9
4%
(5)
7
3%
(5)
41
5%
(5)
20
4%
(5)
29
6%
(5)
12
6%
(5)
10
6%
(5)
10
5%
(5)
11
5%
(5)
6
3%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 297
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 35-2
QUESTION 36:
Which of the following words describe how you felt on Election night or the next morning when you learned Donald Trump had won the election? Select all that apply.
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
RELIEF
512
51%
(1)
33
35%
(3)
78
40%
(2)
129
55%
(1)
65
54%
(1)
57
55%
(1)
111
57%
(1)
105
58%
(1)
39
57%
(1)
97
53%
(1)
173
53%
(1)
173
47%
(1)
69
57%
(1)
106
44%
(1)
133
48%
(1)
164
61%
(1)
109
52%
(1)
136
54%
(1)
162
59%
(1)
72
37%
(3)
109
57%
(1)
372
53%
(1)
100
46%
(2)
JOY
376
38%
(2)
37
40%
(1)
82
42%
(1)
89
38%
(2)
47
39%
(2)
37
36%
(2)
65
33%
(3)
66
36%
(3)
28
41%
(3)
78
43%
(2)
104
32%
(3)
138
37%
(3)
55
46%
(3)
83
35%
(2)
124
45%
(2)
99
37%
(2)
69
33%
(3)
116
46%
(2)
118
43%
(2)
76
38%
(2)
47
25%
(3)
310
44%
(2)
47
21%
(3)
SURPRISE
373
37%
(3)
33
35%
(4)
73
37%
(3)
86
37%
(3)
43
36%
(3)
34
33%
(3)
74
38%
(2)
73
40%
(2)
29
42%
(2)
53
29%
(3)
112
34%
(2)
148
40%
(2)
60
50%
(2)
81
34%
(3)
110
39%
(3)
84
31%
(3)
98
46%
(2)
68
27%
(4)
91
33%
(3)
93
48%
(1)
80
42%
(2)
233
33%
(3)
107
49%
(1)
PRIDE
240
24%
(4)
34
36%
(2)
44
23%
(4)
61
26%
(4)
31
26%
(4)
19
18%
(4)
44
23%
(4)
38
21%
(4)
17
25%
(4)
50
27%
(4)
65
20%
(4)
96
26%
(4)
29
24%
(4)
58
24%
(4)
82
29%
(4)
58
21%
(4)
43
20%
(4)
77
31%
(3)
73
27%
(4)
48
24%
(4)
27
14%
(4)
204
29%
(4)
26
12%
(5)
CONCERN
48
5%
(5)
5
5%
(5)
5
3%
(5)
10
4%
(5)
4
3%
(5)
7
7%
(5)
15
8%
(5)
7
4%
(5)
2
2%
(5)
4
2%
(5)
23
7%
(5)
18
5%
(5)
3
3%
(5)
11
5%
(5)
8
3%
(5)
16
6%
(5)
13
6%
(5)
4
2%
(5)
9
3%
(5)
10
5%
(5)
19
10%
(5)
16
2%
(5)
29
13%
(4)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 298
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 35-3
QUESTION 36:
Which of the following words describe how you felt on Election night or the next morning when you learned Donald Trump had won the election? Select all that apply.
PAGE 299
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
RELIEF
512
51%
(1)
185
61%
(1)
209
53%
(1)
394
57%
(1)
104
40%
(2)
14
30%
(4)
87
43%
(1)
313
59%
(1)
81
36%
(2)
118
48%
(1)
73
55%
(2)
166
55%
(1)
239
55%
(1)
87
45%
(1)
186
50%
(1)
20
48%
(1)
58
41%
(3)
100
55%
(1)
37
58%
(1)
99
53%
(1)
104
53%
(1)
39
53%
(1)
54
50%
(1)
JOY
376
38%
(2)
148
49%
(2)
138
35%
(3)
286
41%
(2)
76
29%
(3)
14
31%
(2)
67
33%
(3)
221
42%
(2)
68
30%
(3)
87
36%
(3)
74
56%
(1)
112
37%
(3)
186
43%
(2)
59
30%
(3)
131
35%
(3)
20
46%
(2)
62
44%
(1)
72
39%
(2)
19
30%
(3)
74
40%
(2)
73
37%
(2)
22
29%
(3)
33
31%
(3)
SURPRISE
373
37%
(3)
94
31%
(3)
155
39%
(2)
249
36%
(3)
110
43%
(1)
14
31%
(1)
76
38%
(2)
194
37%
(3)
91
40%
(1)
87
36%
(2)
39
30%
(4)
114
38%
(2)
153
35%
(3)
87
45%
(2)
134
36%
(2)
20
46%
(3)
60
42%
(2)
70
38%
(3)
24
38%
(2)
61
33%
(3)
66
33%
(3)
28
38%
(2)
45
41%
(2)
PRIDE
240
24%
(4)
85
28%
(4)
89
23%
(4)
174
25%
(4)
52
20%
(4)
14
30%
(3)
49
24%
(4)
137
26%
(4)
53
24%
(4)
50
20%
(4)
45
34%
(3)
77
26%
(4)
122
28%
(4)
39
20%
(4)
78
21%
(4)
12
28%
(4)
35
24%
(4)
46
25%
(4)
12
19%
(4)
47
25%
(4)
51
26%
(4)
15
21%
(4)
21
20%
(4)
CONCERN
48
5%
(5)
8
3%
(5)
20
5%
(5)
28
4%
(5)
16
6%
(5)
5
12%
(5)
12
6%
(5)
31
6%
(5)
8
4%
(5)
10
4%
(5)
4
3%
(5)
11
4%
(5)
15
3%
(5)
12
6%
(5)
22
6%
(5)
1
3%
(5)
6
4%
(5)
13
7%
(5)
2
3%
(5)
6
3%
(5)
11
6%
(5)
5
6%
(5)
4
4%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 35-4
QUESTION 36:
Which of the following words describe how you felt on Election night or the next morning when you learned Donald Trump had won the election? Select all that apply.
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
RELIEF
512
51%
(1)
34
36%
(2)
32
30%
(3)
66
33%
(3)
446
56%
(1)
366
56%
(1)
6
21%
(5)
141
44%
(2)
253
61%
(1)
243
48%
(2)
496
54%
(1)
16
22%
(3)
412
51%
(1)
101
54%
(1)
66
59%
(1)
28
66%
(1)
6
21%
(2)
50
30%
(3)
462
56%
(1)
424
54%
(1)
83
44%
(2)
JOY
376
38%
(2)
32
33%
(3)
36
33%
(2)
68
33%
(2)
308
39%
(2)
292
44%
(2)
8
31%
(2)
76
24%
(3)
232
56%
(2)
138
27%
(3)
371
40%
(2)
5
7%
(4)
324
40%
(2)
52
28%
(3)
34
30%
(3)
14
33%
(3)
4
14%
(4)
52
31%
(2)
324
39%
(2)
336
43%
(2)
34
18%
(3)
SURPRISE
373
37%
(3)
38
40%
(1)
48
45%
(1)
86
43%
(1)
287
36%
(3)
212
32%
(3)
11
41%
(1)
150
47%
(1)
85
20%
(4)
245
48%
(1)
330
36%
(3)
43
60%
(1)
273
34%
(3)
100
54%
(2)
55
49%
(2)
22
50%
(2)
24
79%
(1)
54
32%
(1)
319
38%
(3)
267
34%
(3)
94
49%
(1)
PRIDE
240
24%
(4)
26
27%
(4)
26
24%
(4)
51
25%
(4)
189
24%
(4)
196
30%
(4)
6
22%
(4)
38
12%
(4)
160
38%
(3)
79
15%
(4)
239
26%
(4)
1
1%
(5)
216
26%
(4)
24
13%
(4)
18
16%
(4)
4
8%
(5)
2
7%
(5)
48
28%
(4)
192
23%
(4)
205
26%
(4)
31
16%
(4)
CONCERN
48
5%
(5)
6
6%
(5)
13
12%
(5)
19
10%
(5)
29
4%
(5)
19
3%
(5)
7
26%
(3)
23
7%
(5)
3
1%
(5)
26
5%
(5)
29
3%
(5)
19
26%
(2)
33
4%
(5)
16
8%
(5)
3
3%
(5)
7
17%
(4)
5
16%
(3)
10
6%
(5)
38
5%
(5)
31
4%
(5)
17
9%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
PAGE 300
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 35-5
QUESTION 36:
Which of the following words describe how you felt on Election night or the next morning when you learned Donald Trump had won the election? Select all that apply.
PAGE 301
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
RELIEF
512
51%
(1)
484
53%
(1)
15
25%
(3)
452
55%
(1)
26
33%
(2)
267
52%
(1)
123
50%
(1)
19
21%
(3)
477
55%
(1)
220
53%
(1)
129
47%
(1)
55
51%
(1)
42
40%
(1)
66
67%
(1)
119
52%
(1)
91
51%
(1)
60
46%
(2)
50
54%
(1)
120
59%
(1)
63
44%
(2)
77
59%
(1)
73
60%
(1)
293
52%
(1)
219
51%
(1)
JOY
376
38%
(2)
365
40%
(2)
5
9%
(4)
324
39%
(2)
22
28%
(3)
195
38%
(3)
98
40%
(2)
19
20%
(4)
335
39%
(2)
169
41%
(2)
99
36%
(3)
40
37%
(3)
28
27%
(4)
40
40%
(2)
99
44%
(2)
63
35%
(3)
65
51%
(1)
29
31%
(2)
67
33%
(3)
44
30%
(3)
59
45%
(2)
51
42%
(2)
276
49%
(2)
100
23%
(3)
SURPRISE
373
37%
(3)
321
35%
(3)
33
57%
(1)
300
37%
(3)
32
40%
(1)
202
39%
(2)
94
39%
(3)
42
46%
(1)
312
36%
(3)
139
34%
(3)
117
42%
(2)
49
45%
(2)
36
34%
(2)
33
33%
(3)
77
34%
(3)
79
44%
(2)
37
29%
(3)
28
30%
(3)
72
36%
(2)
75
52%
(1)
35
27%
(3)
41
33%
(3)
157
28%
(4)
216
50%
(2)
PRIDE
240
24%
(4)
236
26%
(4)
2
3%
(5)
203
25%
(4)
17
22%
(4)
128
25%
(4)
69
28%
(4)
22
24%
(2)
206
24%
(4)
118
29%
(4)
52
19%
(4)
23
21%
(4)
29
28%
(3)
17
17%
(4)
71
31%
(4)
39
21%
(4)
36
28%
(4)
27
29%
(4)
54
27%
(4)
29
20%
(4)
33
26%
(4)
35
29%
(4)
193
34%
(3)
46
11%
(4)
CONCERN
48
5%
(5)
29
3%
(5)
18
30%
(2)
35
4%
(5)
5
7%
(5)
21
4%
(5)
13
5%
(5)
10
11%
(5)
37
4%
(5)
14
3%
(5)
15
5%
(5)
3
3%
(5)
9
8%
(5)
8
8%
(5)
5
2%
(5)
13
7%
(5)
3
2%
(5)
10
10%
(5)
8
4%
(5)
13
9%
(5)
3
2%
(5)
7
6%
(5)
10
2%
(5)
39
9%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 35-6
QUESTION 36:
Which of the following words describe how you felt on Election night or the next morning when you learned Donald Trump had won the election? Select all that apply.
PAGE 302
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
RELIEF
512
51%
(1)
38
50%
(2)
121
52%
(2)
131
49%
(1)
54
51%
(1)
105
56%
(1)
15
45%
(1)
48
49%
(2)
118
43%
(2)
394
54%
(1)
200
48%
(1)
312
53%
(1)
63
41%
(2)
449
54%
(1)
512
100%
(1)
206
55%
(2)
124
33%
(2)
145
60%
(3)
21
44%
(2)
84
51%
(1)
435
54%
(1)
77
40%
(2)
42
42%
(2)
JOY
376
38%
(2)
40
52%
(1)
121
52%
(1)
99
37%
(3)
36
34%
(4)
51
28%
(3)
11
33%
(3)
17
17%
(3)
78
28%
(3)
298
41%
(2)
134
32%
(3)
242
41%
(2)
59
38%
(3)
317
38%
(2)
206
40%
(2)
376
100%
(1)
104
28%
(3)
155
64%
(2)
8
17%
(4)
38
23%
(3)
331
41%
(2)
44
23%
(3)
15
15%
(3)
SURPRISE
373
37%
(3)
22
28%
(4)
49
21%
(4)
100
37%
(2)
39
37%
(2)
94
50%
(2)
14
41%
(2)
56
57%
(1)
142
52%
(1)
231
32%
(3)
192
46%
(2)
181
31%
(3)
73
47%
(1)
292
35%
(3)
124
24%
(4)
104
28%
(4)
373
100%
(1)
64
27%
(4)
20
41%
(3)
74
45%
(2)
269
33%
(3)
104
54%
(1)
52
52%
(1)
PRIDE
240
24%
(4)
26
34%
(3)
81
35%
(3)
67
25%
(4)
37
34%
(3)
20
10%
(4)
8
24%
(4)
2
2%
(5)
44
16%
(4)
196
27%
(4)
90
22%
(4)
150
26%
(4)
28
18%
(4)
212
25%
(4)
145
28%
(3)
155
41%
(3)
64
17%
(4)
240
100%
(1)
5
11%
(5)
17
10%
(4)
216
27%
(4)
24
12%
(5)
11
11%
(5)
CONCERN
48
5%
(5)
1
1%
(5)
2
1%
(5)
15
6%
(5)
4
4%
(5)
13
7%
(5)
1
2%
(5)
12
12%
(4)
34
13%
(5)
14
2%
(5)
35
8%
(5)
14
2%
(5)
21
14%
(5)
20
2%
(5)
21
4%
(5)
8
2%
(5)
20
5%
(5)
5
2%
(5)
48
100%
(1)
8
5%
(5)
21
3%
(5)
27
14%
(4)
13
13%
(4)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 35-7
QUESTION 36:
Which of the following words describe how you felt on Election night or the next morning when you learned Donald Trump had won the election? Select all that apply.
PAGE 303
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
RELIEF
512
51%
(1)
232
49%
(1)
115
54%
(1)
102
55%
(1)
64
51%
(1)
272
52%
(1)
217
48%
(1)
216
52%
(1)
224
57%
(1)
95
45%
(1)
175
52%
(1)
108
46%
(1)
101
58%
(1)
92
53%
(1)
36
44%
(1)
66
54%
(2)
150
57%
(1)
174
52%
(1)
390
54%
(1)
122
44%
(2)
321
48%
(1)
191
57%
(1)
454
55%
(1)
58
34%
(2)
JOY
376
38%
(2)
197
41%
(2)
64
30%
(3)
63
34%
(3)
52
42%
(2)
198
38%
(2)
154
34%
(3)
189
45%
(2)
142
36%
(2)
68
32%
(3)
124
37%
(3)
81
35%
(3)
57
33%
(3)
84
49%
(2)
29
35%
(2)
80
65%
(1)
133
50%
(2)
111
33%
(3)
323
45%
(2)
53
19%
(3)
207
31%
(3)
169
50%
(2)
327
39%
(2)
49
29%
(3)
SURPRISE
373
37%
(3)
167
35%
(3)
85
40%
(2)
75
41%
(2)
47
37%
(3)
197
38%
(3)
190
42%
(2)
138
33%
(3)
142
36%
(3)
79
37%
(2)
132
39%
(2)
104
44%
(2)
61
35%
(2)
50
29%
(4)
27
33%
(3)
30
25%
(4)
75
28%
(4)
137
40%
(2)
242
33%
(3)
131
48%
(1)
272
41%
(2)
101
30%
(4)
297
36%
(3)
77
45%
(1)
PRIDE
240
24%
(4)
136
28%
(4)
45
21%
(4)
34
18%
(4)
26
21%
(4)
139
27%
(4)
101
22%
(4)
123
30%
(4)
84
21%
(4)
34
16%
(4)
89
26%
(4)
45
19%
(4)
36
20%
(4)
55
32%
(3)
15
19%
(4)
50
41%
(3)
91
35%
(3)
70
21%
(4)
211
29%
(4)
29
10%
(4)
119
18%
(4)
121
36%
(3)
207
25%
(4)
33
20%
(4)
CONCERN
48
5%
(5)
11
2%
(5)
12
6%
(5)
17
9%
(5)
8
6%
(5)
26
5%
(5)
32
7%
(5)
9
2%
(5)
18
5%
(5)
11
5%
(5)
13
4%
(5)
21
9%
(5)
10
5%
(5)
3
1%
(5)
2
3%
(5)
2
2%
(5)
6
2%
(5)
12
4%
(5)
20
3%
(5)
29
10%
(5)
42
6%
(5)
6
2%
(5)
25
3%
(5)
23
14%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 35-8
QUESTION 36:
Which of the following words describe how you felt on Election night or the next morning when you learned Donald Trump had won the election? Select all that apply.
PAGE 304
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
RELIEF
512
51%
(1)
392
53%
(1)
120
47%
(1)
260
54%
(1)
92
43%
(2)
84
57%
(1)
71
61%
(1)
5
12%
(4)
358
52%
(1)
120
47%
(1)
35
57%
(1)
487
55%
(1)
25
21%
(4)
248
59%
(1)
220
49%
(1)
469
54%
(1)
44
35%
(2)
136
49%
(2)
377
52%
(1)
216
55%
(1)
299
55%
(1)
213
47%
(2)
166
49%
(1)
JOY
376
38%
(2)
296
40%
(2)
80
31%
(3)
192
40%
(2)
65
30%
(3)
51
35%
(3)
56
48%
(2)
12
27%
(2)
290
42%
(2)
68
27%
(3)
17
28%
(3)
341
39%
(2)
35
30%
(2)
208
49%
(2)
141
31%
(3)
349
40%
(2)
27
22%
(3)
145
53%
(1)
230
32%
(3)
178
46%
(2)
276
50%
(2)
100
22%
(3)
80
24%
(3)
SURPRISE
373
37%
(3)
273
37%
(3)
100
39%
(2)
147
31%
(3)
102
48%
(1)
65
45%
(2)
36
31%
(3)
23
50%
(1)
235
34%
(3)
116
46%
(2)
23
37%
(2)
326
37%
(3)
47
40%
(1)
112
26%
(4)
192
43%
(2)
304
35%
(3)
69
55%
(1)
79
29%
(4)
294
41%
(2)
128
33%
(3)
157
29%
(4)
217
48%
(1)
151
45%
(2)
PRIDE
240
24%
(4)
182
25%
(4)
58
22%
(4)
120
25%
(4)
44
21%
(4)
33
23%
(4)
35
30%
(4)
8
17%
(3)
181
26%
(4)
47
19%
(4)
11
18%
(4)
213
24%
(4)
27
23%
(3)
133
31%
(3)
89
20%
(4)
222
25%
(4)
18
15%
(4)
112
41%
(3)
128
18%
(4)
115
29%
(4)
184
34%
(3)
56
12%
(4)
48
14%
(4)
CONCERN
48
5%
(5)
27
4%
(5)
21
8%
(5)
20
4%
(5)
12
6%
(5)
11
8%
(5)
1
1%
(5)
4
9%
(5)
26
4%
(5)
20
8%
(5)
3
5%
(5)
29
3%
(5)
19
16%
(5)
7
2%
(5)
28
6%
(5)
36
4%
(5)
13
10%
(5)
8
3%
(5)
40
6%
(5)
6
2%
(5)
10
2%
(5)
39
9%
(5)
20
6%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 36-1
QUESTION 37:
Do you trust government more now that Trump is in office than you did when Obama was President?
PAGE 305
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (YES - NO)
612
61%
404
77%
139
49%
543
67%
66
35%
116
63%
145
59%
253
66%
98
54%
66
72%
136
52%
172
70%
92
56%
146
62%
146
62%
467
61%
286
55%
326
68%
113
58%
119
67%
118
56%
131
59%
130
69%
TOTAL YES
---------
806
81%
464
89%
211
75%
675
84%
127
68%
151
81%
196
79%
319
83%
140
77%
79
86%
199
76%
209
85%
128
78%
191
81%
191
81%
615
81%
403
78%
403
84%
155
79%
149
83%
165
78%
178
79%
160
84%
TOTAL NO
--------
194
19%
60
11%
72
25%
132
16%
60
32%
35
19%
51
21%
66
17%
42
23%
13
14%
62
24%
37
15%
37
22%
45
19%
45
19%
149
19%
117
22%
77
16%
42
21%
30
17%
47
22%
46
21%
29
16%
STRONGLY YES, TRUST
GOVERNMENT MORE
642
64%
420
80%
140
50%
560
69%
78
42%
122
66%
157
64%
259
67%
103
56%
62
68%
156
60%
171
69%
105
64%
147
62%
147
62%
494
65%
307
59%
335
70%
124
63%
121
68%
130
62%
134
60%
132
70%
NOT-SO-STRONGLY YES,
TRUST GOVERNMENT MORE
165
16%
44
8%
71
25%
115
14%
49
26%
29
16%
39
16%
60
15%
37
20%
17
18%
42
16%
38
16%
23
14%
44
19%
44
18%
121
16%
96
18%
68
14%
31
16%
28
16%
35
16%
44
19%
28
15%
NOT-SO-STRONGLY NO, DO
NOT TRUST GOVERNMENT MORE
101
10%
33
6%
42
15%
74
9%
27
14%
15
8%
28
11%
32
8%
26
14%
7
8%
32
12%
16
6%
19
12%
26
11%
26
11%
75
10%
56
11%
45
9%
26
13%
17
9%
18
8%
24
11%
16
9%
STRONGLY NO, DO NOT TRUST
GOVERNMENT MORE
93
9%
27
5%
31
11%
58
7%
33
18%
19
10%
23
9%
34
9%
17
9%
6
6%
30
12%
21
8%
17
10%
19
8%
19
8%
74
10%
61
12%
32
7%
16
8%
13
7%
29
14%
22
10%
13
7%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 36-2
QUESTION 37:
Do you trust government more now that Trump is in office than you did when Obama was President?
PAGE 306
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (YES - NO)
612
61%
49
52%
108
56%
129
56%
74
61%
65
62%
129
66%
132
73%
57
82%
116
63%
170
52%
264
71%
63
52%
125
52%
162
58%
161
60%
165
78%
184
73%
220
81%
74
38%
104
54%
520
75%
61
28%
TOTAL YES
---------
806
81%
71
76%
152
78%
181
78%
97
81%
84
81%
162
83%
157
87%
63
91%
150
81%
248
76%
317
86%
91
76%
183
76%
220
79%
214
80%
188
89%
217
87%
247
90%
135
69%
148
77%
609
87%
140
64%
TOTAL NO
--------
194
19%
22
24%
43
22%
51
22%
23
19%
20
19%
33
17%
24
13%
6
9%
34
19%
78
24%
53
14%
29
24%
58
24%
59
21%
54
20%
23
11%
33
13%
27
10%
61
31%
44
23%
89
13%
79
36%
STRONGLY YES, TRUST
GOVERNMENT MORE
642
64%
59
64%
113
58%
134
58%
74
62%
65
63%
138
71%
132
73%
58
84%
136
74%
193
59%
244
66%
69
57%
147
61%
160
57%
182
68%
153
72%
193
77%
227
83%
82
42%
100
52%
516
74%
91
42%
NOT-SO-STRONGLY YES,
TRUST GOVERNMENT MORE
165
16%
12
12%
38
20%
46
20%
23
19%
19
18%
24
12%
25
14%
5
7%
14
7%
55
17%
74
20%
23
19%
36
15%
60
22%
32
12%
36
17%
24
10%
20
7%
53
27%
48
25%
93
13%
49
22%
NOT-SO-STRONGLY NO, DO
NOT TRUST GOVERNMENT MORE
101
10%
13
14%
15
8%
28
12%
12
10%
13
12%
19
10%
13
7%
5
7%
20
11%
38
12%
28
7%
15
12%
29
12%
27
10%
30
11%
15
7%
19
7%
14
5%
30
15%
30
15%
50
7%
32
14%
STRONGLY NO, DO NOT TRUST
GOVERNMENT MORE
93
9%
9
10%
28
14%
24
10%
12
10%
7
7%
14
7%
11
6%
2
2%
14
8%
40
12%
25
7%
14
12%
29
12%
31
11%
24
9%
8
4%
15
6%
13
5%
31
16%
14
7%
39
6%
47
22%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 36-3
QUESTION 37:
Do you trust government more now that Trump is in office than you did when Obama was President?
PAGE 307
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (YES - NO)
612
61%
224
74%
246
62%
470
67%
118
46%
24
53%
118
58%
357
67%
121
53%
135
55%
99
74%
198
66%
297
69%
101
52%
214
57%
22
52%
94
66%
111
61%
34
53%
131
70%
121
61%
50
68%
48
44%
TOTAL YES
---------
806
81%
263
87%
320
81%
583
84%
188
73%
35
77%
161
79%
443
84%
174
77%
190
78%
116
87%
249
83%
365
84%
147
76%
294
79%
33
76%
119
83%
147
80%
49
77%
159
85%
160
81%
62
84%
78
72%
TOTAL NO
--------
194
19%
39
13%
74
19%
113
16%
70
27%
11
23%
43
21%
86
16%
53
23%
55
22%
17
13%
51
17%
68
16%
46
24%
80
21%
10
24%
24
17%
36
20%
15
23%
28
15%
38
19%
12
16%
30
28%
STRONGLY YES, TRUST
GOVERNMENT MORE
642
64%
229
76%
236
60%
465
67%
149
58%
28
62%
130
64%
372
70%
128
57%
141
58%
97
73%
197
66%
295
68%
101
52%
246
66%
29
69%
93
65%
116
63%
42
65%
131
70%
129
65%
45
61%
58
53%
NOT-SO-STRONGLY YES,
TRUST GOVERNMENT MORE
165
16%
34
11%
84
21%
118
17%
39
15%
7
15%
31
15%
71
13%
45
20%
48
20%
18
14%
52
17%
70
16%
47
24%
48
13%
3
7%
26
18%
31
17%
7
11%
29
15%
31
16%
17
23%
20
19%
NOT-SO-STRONGLY NO, DO
NOT TRUST GOVERNMENT MORE
101
10%
17
6%
46
12%
64
9%
33
13%
5
11%
25
12%
46
9%
31
14%
25
10%
7
5%
26
9%
33
8%
20
11%
47
13%
4
10%
11
8%
19
11%
8
13%
13
7%
19
10%
7
9%
19
17%
STRONGLY NO, DO NOT TRUST
GOVERNMENT MORE
93
9%
22
7%
28
7%
50
7%
37
14%
6
13%
18
9%
41
8%
22
10%
30
12%
10
7%
25
8%
35
8%
26
13%
32
9%
6
14%
13
9%
17
9%
7
10%
14
8%
19
10%
5
7%
11
11%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 36-4
QUESTION 37:
Do you trust government more now that Trump is in office than you did when Obama was President?
PAGE 308
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (YES - NO)
612
61%
58
61%
38
35%
96
47%
517
65%
497
76%
-1
-2%
116
36%
351
84%
289
57%
641
69%
-29
-39%
564
69%
49
26%
43
38%
8
19%
-2
-6%
89
53%
523
63%
556
71%
53
28%
TOTAL YES
---------
806
81%
77
81%
72
67%
149
74%
657
82%
577
88%
13
49%
216
68%
384
92%
400
78%
784
85%
22
30%
689
85%
117
63%
77
69%
25
59%
14
47%
128
77%
678
81%
670
85%
122
64%
TOTAL NO
--------
194
19%
18
19%
35
33%
53
26%
141
18%
79
12%
14
51%
101
32%
32
8%
111
22%
143
15%
51
70%
126
15%
68
37%
35
31%
17
41%
16
53%
39
23%
155
19%
114
15%
69
36%
STRONGLY YES, TRUST
GOVERNMENT MORE
642
64%
67
70%
58
54%
125
62%
517
65%
485
74%
12
45%
145
46%
362
87%
271
53%
633
68%
8
12%
567
70%
75
40%
52
47%
16
38%
6
20%
112
67%
530
64%
555
71%
78
41%
NOT-SO-STRONGLY YES,
TRUST GOVERNMENT MORE
165
16%
10
10%
14
13%
24
12%
141
18%
92
14%
1
3%
72
23%
22
5%
129
25%
151
16%
14
19%
123
15%
42
23%
25
22%
9
21%
8
27%
17
10%
148
18%
116
15%
44
23%
NOT-SO-STRONGLY NO, DO
NOT TRUST GOVERNMENT MORE
101
10%
10
11%
17
16%
27
13%
74
9%
43
6%
3
12%
55
17%
13
3%
68
13%
81
9%
20
27%
73
9%
28
15%
18
16%
4
9%
6
19%
26
15%
75
9%
61
8%
31
16%
STRONGLY NO, DO NOT TRUST
GOVERNMENT MORE
93
9%
8
9%
18
17%
26
13%
67
8%
37
6%
10
39%
46
14%
20
5%
42
8%
62
7%
31
42%
52
6%
40
22%
16
15%
14
32%
10
34%
13
8%
79
10%
53
7%
38
20%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 36-5
QUESTION 37:
Do you trust government more now that Trump is in office than you did when Obama was President?
PAGE 309
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (YES - NO)
612
61%
630
70%
-18
-31%
539
66%
20
26%
359
69%
101
42%
5
5%
585
68%
289
70%
129
47%
67
62%
56
53%
71
71%
176
78%
86
48%
104
81%
43
46%
133
65%
69
48%
100
77%
73
60%
411
72%
201
46%
TOTAL YES
---------
806
81%
767
85%
20
35%
680
83%
49
63%
438
85%
172
71%
49
52%
722
84%
350
85%
202
74%
88
81%
81
77%
85
86%
201
89%
133
74%
117
90%
68
73%
168
83%
107
74%
115
88%
98
80%
489
86%
317
73%
TOTAL NO
--------
194
19%
137
15%
38
65%
140
17%
29
37%
79
15%
71
29%
44
48%
137
16%
61
15%
73
26%
21
19%
25
23%
14
14%
25
11%
47
26%
12
10%
25
27%
35
17%
37
26%
15
12%
24
20%
78
14%
116
27%
STRONGLY YES, TRUST
GOVERNMENT MORE
642
64%
623
69%
9
15%
551
67%
36
46%
353
68%
135
55%
33
35%
577
67%
298
72%
151
55%
60
55%
67
64%
65
65%
177
78%
100
55%
98
76%
57
62%
131
65%
75
52%
95
73%
87
71%
432
76%
209
48%
NOT-SO-STRONGLY YES,
TRUST GOVERNMENT MORE
165
16%
145
16%
12
20%
129
16%
13
17%
85
16%
37
15%
16
17%
145
17%
52
13%
51
19%
28
26%
13
13%
20
20%
24
11%
33
18%
19
14%
10
11%
36
18%
32
22%
20
15%
10
9%
57
10%
107
25%
NOT-SO-STRONGLY NO, DO
NOT TRUST GOVERNMENT MORE
101
10%
74
8%
14
24%
73
9%
12
16%
47
9%
29
12%
25
27%
69
8%
30
7%
32
12%
12
11%
16
15%
11
11%
9
4%
20
11%
6
5%
18
19%
21
10%
18
13%
7
5%
12
10%
39
7%
62
14%
STRONGLY NO, DO NOT TRUST
GOVERNMENT MORE
93
9%
64
7%
24
41%
67
8%
16
21%
33
6%
42
17%
19
20%
68
8%
32
8%
41
15%
8
8%
9
9%
3
3%
16
7%
27
15%
6
5%
7
8%
14
7%
19
13%
8
6%
12
10%
39
7%
54
12%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 36-6
QUESTION 37:
Do you trust government more now that Trump is in office than you did when Obama was President?
PAGE 310
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
**D/S (YES - NO)
612
61%
59
77%
171
73%
155
58%
80
75%
98
53%
19
55%
31
32%
127
46%
485
67%
227
55%
385
66%
45
29%
572
69%
358
70%
287
76%
166
44%
192
80%
-6
-12%
165
100%
806 -194 -101
100% -100% -100%
TOTAL YES
---------
806
81%
68
89%
202
87%
210
79%
93
87%
142
76%
26
78%
65
66%
201
73%
606
83%
321
77%
485
83%
100
65%
702
84%
435
85%
331
88%
269
72%
216
90%
21
44%
165
100%
806
100%
-
-
TOTAL NO
--------
194
19%
9
11%
31
13%
56
21%
13
13%
44
24%
8
22%
34
34%
73
27%
120
17%
94
23%
100
17%
54
35%
131
16%
77
15%
44
12%
104
28%
24
10%
27
56%
-
-
194
100%
101
100%
STRONGLY YES, TRUST
GOVERNMENT MORE
642
64%
62
82%
178
76%
182
68%
75
71%
86
46%
22
66%
36
36%
150
55%
491
68%
245
59%
397
68%
77
50%
564
68%
351
69%
293
78%
195
52%
198
83%
13
28%
-
642
80%
-
-
NOT-SO-STRONGLY YES,
TRUST GOVERNMENT MORE
165
16%
5
7%
24
10%
28
11%
18
17%
56
30%
4
12%
29
30%
50
18%
114
16%
76
18%
88
15%
23
15%
139
17%
84
16%
38
10%
74
20%
17
7%
8
16%
165
100%
165
20%
-
-
NOT-SO-STRONGLY NO, DO
NOT TRUST GOVERNMENT MORE
101
10%
4
6%
15
7%
24
9%
8
8%
29
15%
5
14%
15
16%
41
15%
60
8%
48
11%
53
9%
29
19%
68
8%
42
8%
15
4%
52
14%
11
5%
13
27%
-
-
101
52%
101
100%
STRONGLY NO, DO NOT TRUST
GOVERNMENT MORE
93
9%
4
6%
16
7%
31
12%
5
5%
15
8%
3
8%
18
18%
32
12%
61
8%
47
11%
46
8%
25
16%
63
8%
35
7%
29
8%
52
14%
13
6%
14
29%
-
-
93
48%
-
P U B L I C
O P I N I O N
S T R A T E G I E S
806
81%
194
19%
101
10%
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 36-7
QUESTION 37:
Do you trust government more now that Trump is in office than you did when Obama was President?
PAGE 311
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (YES - NO)
612
61%
332
69%
106
50%
82
44%
93
75%
347
66%
233
51%
292
70%
256
65%
97
45%
232
69%
83
35%
123
70%
132
77%
42
52%
86
70%
203
77%
239
71%
528
73%
84
31%
362
55%
250
74%
559
67%
53
31%
TOTAL YES
---------
806
81%
405
85%
159
75%
133
72%
109
87%
435
83%
343
76%
355
85%
325
83%
155
73%
285
84%
158
68%
149
85%
152
89%
62
76%
104
85%
233
88%
289
85%
627
86%
180
65%
513
77%
293
87%
695
84%
111
66%
TOTAL NO
--------
194
19%
73
15%
53
25%
52
28%
16
13%
88
17%
110
24%
63
15%
69
17%
58
27%
53
16%
76
32%
26
15%
20
11%
19
24%
18
15%
31
12%
49
15%
98
14%
95
35%
151
23%
43
13%
136
16%
58
34%
STRONGLY YES, TRUST
GOVERNMENT MORE
642
64%
338
71%
120
57%
97
53%
87
70%
354
68%
264
58%
296
71%
253
64%
117
55%
237
70%
124
53%
113
64%
122
71%
46
56%
96
78%
203
77%
228
67%
526
73%
116
42%
391
59%
250
74%
561
67%
81
48%
NOT-SO-STRONGLY YES,
TRUST GOVERNMENT MORE
165
16%
68
14%
39
18%
36
20%
22
18%
81
15%
79
17%
59
14%
72
18%
38
18%
48
14%
34
15%
36
21%
30
18%
16
20%
9
7%
31
12%
61
18%
101
14%
64
23%
122
18%
43
13%
135
16%
30
18%
NOT-SO-STRONGLY NO, DO
NOT TRUST GOVERNMENT MORE
101
10%
35
7%
31
15%
26
14%
8
7%
47
9%
54
12%
31
7%
39
10%
31
14%
28
8%
39
17%
15
9%
13
8%
6
7%
8
6%
11
4%
29
9%
48
7%
53
19%
82
12%
19
6%
72
9%
29
17%
STRONGLY NO, DO NOT TRUST
GOVERNMENT MORE
93
9%
38
8%
22
11%
25
14%
8
6%
40
8%
56
12%
32
8%
30
8%
28
13%
25
7%
36
16%
11
6%
7
4%
13
17%
10
8%
20
7%
20
6%
50
7%
43
16%
68
10%
24
7%
64
8%
29
17%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 36-8
QUESTION 37:
Do you trust government more now that Trump is in office than you did when Obama was President?
PAGE 312
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (YES - NO)
612
61%
502
68%
110
43%
354
74%
115
54%
78
53%
54
46%
12
26%
490
71%
88
35%
34
56%
587
67%
25
21%
325
77%
252
56%
577
66%
36
29%
204
74%
409
56%
266
68%
401
73%
211
47%
173
51%
TOTAL YES
---------
806
81%
622
84%
184
71%
416
87%
164
77%
112
77%
86
73%
29
63%
588
86%
170
67%
48
78%
735
83%
71
61%
375
88%
352
78%
726
83%
80
64%
239
87%
567
78%
328
84%
474
87%
332
73%
255
76%
TOTAL NO
--------
194
19%
120
16%
74
29%
62
13%
49
23%
34
23%
32
27%
17
37%
98
14%
82
33%
13
22%
148
17%
46
39%
50
12%
100
22%
149
17%
44
36%
36
13%
158
22%
62
16%
73
13%
121
27%
82
24%
STRONGLY YES, TRUST
GOVERNMENT MORE
642
64%
504
68%
138
53%
353
74%
108
51%
89
61%
68
58%
24
54%
491
71%
114
45%
36
60%
583
66%
58
50%
334
79%
262
58%
596
68%
45
36%
211
77%
431
59%
274
70%
412
75%
229
51%
187
55%
NOT-SO-STRONGLY YES,
TRUST GOVERNMENT MORE
165
16%
118
16%
46
18%
63
13%
56
26%
23
16%
18
15%
4
9%
97
14%
56
22%
11
18%
152
17%
13
11%
41
10%
89
20%
130
15%
35
28%
29
10%
136
19%
55
14%
62
11%
103
23%
68
20%
NOT-SO-STRONGLY NO, DO
NOT TRUST GOVERNMENT MORE
101
10%
64
9%
37
14%
34
7%
27
13%
19
13%
17
15%
3
7%
60
9%
34
13%
7
12%
78
9%
23
20%
23
5%
56
12%
79
9%
22
18%
15
6%
86
12%
31
8%
36
7%
65
14%
49
14%
STRONGLY NO, DO NOT TRUST
GOVERNMENT MORE
93
9%
56
8%
37
14%
28
6%
22
10%
15
10%
15
12%
13
30%
39
6%
48
19%
6
10%
70
8%
23
19%
27
6%
44
10%
70
8%
22
18%
20
7%
72
10%
31
8%
37
7%
56
12%
34
10%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 37-1
QUESTION 38:
Of the four below, which of the following BEST describes why you voted for Donald Trump?
PAGE 313
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
HIS WILLINGNESS TO TELL IT
LIKE IT IS INSTEAD OF BEING
POLITICALLY CORRECT
478
48%
(1)
256
49%
(1)
135
48%
(1)
391
48%
(1)
83
44%
(1)
93
50%
(1)
108
44%
(1)
195
51%
(1)
83
46%
(1)
41
44%
(1)
119
45%
(1)
118
48%
(1)
74
45%
(1)
127
54%
(1)
117
50%
(1)
361
47%
(1)
258
50%
(1)
220
46%
(1)
94
48%
(1)
94
53%
(1)
100
47%
(1)
100
45%
(1)
90
47%
(1)
HIS FOCUS ON BRINGING
CHANGE TO WASHINGTON
213
21%
(2)
99
19%
(2)
66
23%
(2)
165
20%
(2)
46
24%
(2)
42
22%
(2)
58
24%
(2)
77
20%
(2)
35
19%
(3)
17
18%
(3)
64
25%
(2)
59
24%
(2)
34
21%
(2)
38
16%
(3)
44
19%
(3)
169
22%
(2)
111
21%
(2)
102
21%
(2)
39
20%
(2)
31
17%
(2)
46
22%
(2)
49
22%
(2)
47
25%
(2)
HE'S A BUSINESSMAN, NOT A
POLITICIAN
185
18%
(3)
87
17%
(3)
55
19%
(3)
142
18%
(3)
43
23%
(3)
32
17%
(3)
47
19%
(3)
67
17%
(3)
39
21%
(2)
23
25%
(2)
46
18%
(3)
41
17%
(3)
33
20%
(3)
41
17%
(2)
46
19%
(2)
139
18%
(3)
91
18%
(3)
94
20%
(3)
28
14%
(4)
29
16%
(3)
43
21%
(3)
48
21%
(3)
37
20%
(3)
HIS ISSUE POSITIONS
124
12%
(4)
82
16%
(4)
27
10%
(4)
109
13%
(4)
16
8%
(4)
20
11%
(4)
34
14%
(4)
46
12%
(4)
25
14%
(4)
11
12%
(4)
32
12%
(4)
28
11%
(4)
23
14%
(4)
30
13%
(4)
29
12%
(4)
95
12%
(4)
60
12%
(4)
64
13%
(4)
36
18%
(3)
25
14%
(4)
21
10%
(4)
27
12%
(4)
15
8%
(4)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 37-2
QUESTION 38:
Of the four below, which of the following BEST describes why you voted for Donald Trump?
PAGE 314
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
HIS WILLINGNESS TO TELL IT
LIKE IT IS INSTEAD OF BEING
POLITICALLY CORRECT
478
48%
(1)
42
45%
(1)
107
55%
(1)
109
47%
(1)
58
49%
(1)
52
51%
(1)
87
45%
(1)
80
44%
(1)
31
45%
(1)
92
50%
(1)
162
50%
(1)
177
48%
(1)
47
39%
(1)
123
51%
(1)
135
48%
(1)
131
49%
(1)
89
42%
(1)
123
49%
(1)
133
49%
(1)
93
47%
(1)
81
42%
(1)
352
50%
(1)
91
42%
(1)
HIS FOCUS ON BRINGING
CHANGE TO WASHINGTON
213
21%
(2)
19
21%
(2)
32
16%
(2)
59
26%
(2)
29
24%
(2)
19
19%
(2)
46
23%
(2)
37
20%
(3)
18
26%
(2)
37
20%
(2)
73
22%
(2)
77
21%
(2)
27
22%
(3)
47
20%
(2)
63
23%
(2)
62
23%
(2)
40
19%
(3)
51
20%
(2)
48
18%
(3)
50
26%
(2)
49
25%
(2)
141
20%
(2)
54
25%
(2)
HE'S A BUSINESSMAN, NOT A
POLITICIAN
185
18%
(3)
14
15%
(4)
31
16%
(3)
46
20%
(3)
25
21%
(3)
14
13%
(4)
41
21%
(3)
39
22%
(2)
12
17%
(3)
33
18%
(3)
57
17%
(3)
68
18%
(3)
27
23%
(2)
47
20%
(3)
44
16%
(3)
42
16%
(3)
52
24%
(2)
38
15%
(4)
49
18%
(2)
35
18%
(3)
41
21%
(3)
112
16%
(3)
53
24%
(3)
HIS ISSUE POSITIONS
124
12%
(4)
18
20%
(3)
24
12%
(4)
17
7%
(4)
7
6%
(4)
18
17%
(3)
22
11%
(4)
25
14%
(4)
8
11%
(4)
22
12%
(4)
34
10%
(4)
48
13%
(4)
20
17%
(4)
23
9%
(4)
37
13%
(4)
33
12%
(4)
31
15%
(4)
39
16%
(3)
42
16%
(4)
18
9%
(4)
21
11%
(4)
93
13%
(4)
21
10%
(4)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 37-3
QUESTION 38:
Of the four below, which of the following BEST describes why you voted for Donald Trump?
PAGE 315
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
HIS WILLINGNESS TO TELL IT
LIKE IT IS INSTEAD OF BEING
POLITICALLY CORRECT
478
48%
(1)
144
48%
(1)
176
45%
(1)
320
46%
(1)
136
53%
(1)
22
49%
(1)
112
55%
(1)
237
45%
(1)
120
53%
(1)
121
50%
(1)
61
46%
(1)
146
49%
(1)
207
48%
(1)
87
45%
(1)
185
49%
(1)
19
43%
(1)
74
52%
(1)
85
47%
(1)
23
35%
(1)
96
52%
(1)
98
50%
(1)
37
50%
(1)
46
42%
(1)
HIS FOCUS ON BRINGING
CHANGE TO WASHINGTON
213
21%
(2)
48
16%
(4)
100
25%
(2)
148
21%
(2)
56
22%
(2)
9
19%
(2)
43
21%
(2)
112
21%
(2)
46
20%
(2)
55
22%
(3)
22
17%
(3)
59
20%
(2)
82
19%
(2)
45
24%
(2)
86
23%
(2)
10
22%
(3)
32
23%
(2)
38
21%
(2)
20
31%
(2)
34
18%
(3)
43
22%
(2)
9
13%
(3)
26
24%
(2)
HE'S A BUSINESSMAN, NOT A
POLITICIAN
185
18%
(3)
56
18%
(2)
71
18%
(3)
127
18%
(3)
50
19%
(3)
8
17%
(3)
31
15%
(3)
89
17%
(4)
39
17%
(3)
57
23%
(2)
15
11%
(4)
57
19%
(3)
72
17%
(4)
38
20%
(3)
75
20%
(3)
13
30%
(2)
19
13%
(3)
34
18%
(3)
13
21%
(3)
35
19%
(2)
32
16%
(3)
19
26%
(2)
20
18%
(3)
HIS ISSUE POSITIONS
124
12%
(4)
55
18%
(3)
47
12%
(4)
102
15%
(4)
16
6%
(4)
6
14%
(4)
19
9%
(4)
92
17%
(3)
22
10%
(4)
11
5%
(4)
35
26%
(2)
38
13%
(4)
73
17%
(3)
23
12%
(4)
28
8%
(4)
2
5%
(4)
18
12%
(4)
25
14%
(4)
8
13%
(4)
21
11%
(4)
25
13%
(4)
9
12%
(4)
16
15%
(4)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 37-4
QUESTION 38:
Of the four below, which of the following BEST describes why you voted for Donald Trump?
PAGE 316
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
HIS WILLINGNESS TO TELL IT
LIKE IT IS INSTEAD OF BEING
POLITICALLY CORRECT
478
48%
(1)
48
51%
(1)
56
52%
(1)
104
51%
(1)
374
47%
(1)
341
52%
(1)
9
34%
(2)
129
41%
(1)
222
53%
(1)
236
46%
(1)
458
49%
(1)
20
28%
(2)
408
50%
(1)
70
38%
(1)
50
44%
(1)
15
36%
(1)
6
18%
(3)
86
52%
(1)
392
47%
(1)
376
48%
(1)
88
46%
(1)
HIS FOCUS ON BRINGING
CHANGE TO WASHINGTON
213
21%
(2)
16
17%
(3)
24
23%
(2)
40
20%
(2)
172
22%
(2)
115
17%
(2)
4
14%
(3)
94
30%
(2)
62
15%
(4)
126
25%
(2)
188
20%
(2)
25
34%
(1)
162
20%
(2)
51
28%
(2)
26
23%
(3)
12
29%
(2)
13
42%
(1)
33
20%
(2)
180
22%
(2)
161
21%
(2)
46
24%
(2)
HE'S A BUSINESSMAN, NOT A
POLITICIAN
185
18%
(3)
13
14%
(4)
18
17%
(3)
31
15%
(3)
153
19%
(3)
109
17%
(3)
10
39%
(1)
66
21%
(3)
68
16%
(2)
97
19%
(3)
165
18%
(3)
19
26%
(3)
138
17%
(3)
46
25%
(3)
28
25%
(2)
8
19%
(3)
11
35%
(2)
19
11%
(4)
166
20%
(3)
140
18%
(3)
41
22%
(3)
HIS ISSUE POSITIONS
124
12%
(4)
17
18%
(2)
9
9%
(4)
27
13%
(4)
98
12%
(4)
92
14%
(4)
3
13%
(4)
29
9%
(4)
64
15%
(3)
51
10%
(4)
115
12%
(4)
9
12%
(4)
107
13%
(4)
17
9%
(4)
9
8%
(4)
7
17%
(4)
1
4%
(4)
30
18%
(3)
95
11%
(4)
107
14%
(4)
15
8%
(4)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 37-5
QUESTION 38:
Of the four below, which of the following BEST describes why you voted for Donald Trump?
PAGE 317
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
HIS WILLINGNESS TO TELL IT
LIKE IT IS INSTEAD OF BEING
POLITICALLY CORRECT
478
48%
(1)
455
50%
(1)
13
23%
(3)
400
49%
(1)
29
38%
(1)
249
48%
(1)
119
49%
(1)
38
41%
(1)
418
49%
(1)
218
53%
(1)
131
48%
(1)
46
42%
(1)
47
45%
(1)
36
37%
(1)
111
49%
(1)
82
46%
(1)
74
58%
(1)
44
47%
(1)
99
49%
(1)
66
46%
(1)
65
50%
(1)
64
52%
(1)
305
54%
(1)
174
40%
(1)
HIS FOCUS ON BRINGING
CHANGE TO WASHINGTON
213
21%
(2)
182
20%
(2)
20
35%
(1)
174
21%
(2)
14
18%
(4)
109
21%
(2)
49
20%
(2)
19
20%
(3)
184
21%
(2)
82
20%
(2)
56
20%
(3)
22
20%
(3)
32
31%
(2)
20
20%
(3)
48
21%
(2)
34
19%
(3)
23
18%
(2)
26
28%
(2)
44
22%
(2)
29
20%
(3)
26
20%
(2)
26
21%
(2)
103
18%
(2)
110
25%
(2)
HE'S A BUSINESSMAN, NOT A
POLITICIAN
185
18%
(3)
159
18%
(3)
14
24%
(2)
148
18%
(3)
17
22%
(3)
96
19%
(3)
43
18%
(3)
19
20%
(2)
157
18%
(3)
67
16%
(3)
58
21%
(2)
24
22%
(2)
20
19%
(3)
16
16%
(4)
41
18%
(3)
44
24%
(2)
15
12%
(4)
17
18%
(3)
34
17%
(3)
35
24%
(2)
24
19%
(3)
20
16%
(3)
88
15%
(3)
97
22%
(3)
HIS ISSUE POSITIONS
124
12%
(4)
109
12%
(4)
11
18%
(4)
98
12%
(4)
18
23%
(2)
64
12%
(4)
32
13%
(4)
17
18%
(4)
101
12%
(4)
44
11%
(4)
30
11%
(4)
17
16%
(4)
6
6%
(4)
26
27%
(2)
27
12%
(4)
21
12%
(4)
17
13%
(3)
6
6%
(4)
26
13%
(4)
14
10%
(4)
15
12%
(4)
13
11%
(4)
72
13%
(4)
52
12%
(4)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 37-6
QUESTION 38:
Of the four below, which of the following BEST describes why you voted for Donald Trump?
PAGE 318
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
HIS WILLINGNESS TO TELL IT
LIKE IT IS INSTEAD OF BEING
POLITICALLY CORRECT
478
48%
(1)
40
52%
(1)
133
57%
(1)
149
56%
(1)
51
48%
(1)
68
36%
(1)
12
36%
(1)
25
26%
(2)
114
42%
(1)
364
50%
(1)
184
44%
(1)
294
50%
(1)
58
38%
(1)
417
50%
(1)
232
45%
(1)
197
52%
(1)
167
45%
(1)
136
57%
(1)
11
23%
(3)
68
41%
(1)
405
50%
(1)
73
38%
(1)
35
35%
(1)
HIS FOCUS ON BRINGING
CHANGE TO WASHINGTON
213
21%
(2)
9
11%
(4)
39
17%
(3)
44
16%
(2)
30
28%
(2)
43
23%
(2)
10
29%
(2)
39
39%
(1)
55
20%
(3)
158
22%
(2)
83
20%
(2)
129
22%
(2)
38
25%
(2)
173
21%
(2)
115
22%
(2)
64
17%
(2)
85
23%
(2)
45
19%
(2)
12
25%
(2)
39
24%
(2)
159
20%
(2)
53
28%
(2)
31
31%
(2)
HE'S A BUSINESSMAN, NOT A
POLITICIAN
185
18%
(3)
15
20%
(2)
45
19%
(2)
40
15%
(3)
17
16%
(3)
39
21%
(3)
6
19%
(3)
22
22%
(3)
49
18%
(4)
136
19%
(3)
82
20%
(3)
102
18%
(3)
32
21%
(3)
148
18%
(3)
102
20%
(3)
63
17%
(3)
75
20%
(3)
34
14%
(3)
17
36%
(1)
36
22%
(3)
133
17%
(3)
52
27%
(3)
26
26%
(3)
HIS ISSUE POSITIONS
124
12%
(4)
13
17%
(3)
16
7%
(4)
34
13%
(4)
8
7%
(4)
36
19%
(4)
6
17%
(4)
13
13%
(4)
56
20%
(2)
69
9%
(4)
66
16%
(4)
58
10%
(4)
26
17%
(4)
96
12%
(4)
64
12%
(4)
52
14%
(4)
47
12%
(4)
26
11%
(4)
8
16%
(4)
22
13%
(4)
109
13%
(4)
16
8%
(4)
8
8%
(4)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 37-7
QUESTION 38:
Of the four below, which of the following BEST describes why you voted for Donald Trump?
PAGE 319
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
HIS WILLINGNESS TO TELL IT
LIKE IT IS INSTEAD OF BEING
POLITICALLY CORRECT
478
48%
(1)
478
100%
-
-
-
251
48%
(1)
204
45%
(1)
216
52%
(1)
173
44%
(1)
112
53%
(1)
163
48%
(1)
97
42%
(1)
72
41%
(1)
96
56%
(1)
51
62%
(1)
64
53%
(1)
126
48%
(1)
175
52%
(1)
365
50%
(1)
113
41%
(1)
315
47%
(1)
163
49%
(1)
417
50%
(1)
61
36%
(1)
HIS FOCUS ON BRINGING
CHANGE TO WASHINGTON
213
21%
(2)
-
213
100%
-
-
105
20%
(2)
101
22%
(2)
79
19%
(2)
96
24%
(2)
44
21%
(2)
65
19%
(2)
54
23%
(2)
49
28%
(2)
29
17%
(3)
16
19%
(2)
24
20%
(2)
56
21%
(2)
63
18%
(3)
143
20%
(2)
70
25%
(2)
146
22%
(2)
66
20%
(2)
170
20%
(2)
43
26%
(2)
HE'S A BUSINESSMAN, NOT A
POLITICIAN
185
18%
(3)
-
-
185
100%
-
102
20%
(3)
87
19%
(3)
66
16%
(3)
76
19%
(3)
38
18%
(3)
62
18%
(3)
53
23%
(3)
32
19%
(3)
30
17%
(2)
8
10%
(3)
17
14%
(3)
41
15%
(4)
66
19%
(2)
124
17%
(3)
61
22%
(3)
132
20%
(3)
53
16%
(4)
156
19%
(3)
29
17%
(4)
HIS ISSUE POSITIONS
124
12%
(4)
-
-
-
124
100%
64
12%
(4)
61
14%
(4)
56
13%
(4)
48
12%
(4)
19
9%
(4)
49
14%
(4)
29
13%
(4)
22
12%
(4)
17
10%
(4)
7
9%
(4)
17
14%
(4)
41
16%
(3)
35
10%
(4)
93
13%
(4)
31
11%
(4)
71
11%
(4)
53
16%
(3)
89
11%
(4)
36
21%
(3)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 37-8
QUESTION 38:
Of the four below, which of the following BEST describes why you voted for Donald Trump?
PAGE 320
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
HIS WILLINGNESS TO TELL IT
LIKE IT IS INSTEAD OF BEING
POLITICALLY CORRECT
478
48%
(1)
341
46%
(1)
137
53%
(1)
239
50%
(1)
97
46%
(1)
72
49%
(1)
50
43%
(1)
19
43%
(1)
336
49%
(1)
113
45%
(1)
29
48%
(1)
434
49%
(1)
45
38%
(1)
213
50%
(1)
218
48%
(1)
432
49%
(1)
46
37%
(1)
141
51%
(1)
337
47%
(1)
220
57%
(1)
303
55%
(1)
175
39%
(1)
137
40%
(1)
HIS FOCUS ON BRINGING
CHANGE TO WASHINGTON
213
21%
(2)
160
22%
(2)
53
20%
(2)
99
21%
(2)
49
23%
(2)
30
21%
(2)
27
23%
(2)
8
18%
(3)
142
21%
(2)
57
23%
(3)
13
22%
(3)
184
21%
(2)
28
24%
(2)
79
19%
(2)
96
21%
(2)
175
20%
(2)
38
31%
(2)
63
23%
(2)
150
21%
(3)
69
18%
(2)
88
16%
(2)
125
28%
(2)
95
28%
(2)
HE'S A BUSINESSMAN, NOT A
POLITICIAN
185
18%
(3)
138
19%
(3)
47
18%
(3)
82
17%
(3)
45
21%
(3)
29
20%
(3)
24
20%
(3)
4
10%
(4)
110
16%
(3)
61
24%
(2)
14
23%
(2)
167
19%
(3)
18
15%
(4)
69
16%
(3)
88
20%
(3)
157
18%
(3)
27
22%
(3)
35
13%
(4)
150
21%
(2)
51
13%
(3)
73
13%
(4)
111
25%
(3)
79
23%
(3)
HIS ISSUE POSITIONS
124
12%
(4)
103
14%
(4)
21
8%
(4)
58
12%
(4)
21
10%
(4)
15
10%
(4)
17
14%
(4)
13
30%
(2)
98
14%
(4)
22
9%
(4)
5
8%
(4)
98
11%
(4)
26
22%
(3)
63
15%
(4)
49
11%
(4)
112
13%
(4)
13
10%
(4)
37
13%
(3)
88
12%
(4)
50
13%
(4)
83
15%
(3)
41
9%
(4)
28
8%
(4)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 38-1
QUESTION 39:
Which of the following issues should be Donald Trump's top priority as President?
PAGE 321
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
STRENGTHENING AMERICA'S
NATIONAL SECURITY
338
34%
(1)
198
38%
(1)
80
28%
(1)
279
35%
(1)
59
32%
(1)
63
34%
(1)
83
34%
(1)
129
34%
(1)
62
34%
(1)
29
31%
(1)
87
33%
(1)
81
33%
(1)
52
31%
(1)
89
38%
(1)
86
36%
(1)
252
33%
(1)
146
28%
(1)
192
40%
(1)
70
35%
(1)
57
32%
(1)
65
31%
(1)
79
35%
(1)
68
36%
(1)
CREATING AMERICAN JOBS
234
23%
(2)
101
19%
(2)
80
28%
(2)
181
22%
(2)
53
28%
(2)
50
27%
(2)
57
23%
(2)
82
21%
(2)
46
25%
(2)
19
21%
(3)
67
26%
(2)
67
27%
(2)
33
20%
(4)
47
20%
(3)
52
22%
(2)
182
24%
(2)
144
28%
(2)
89
19%
(3)
42
21%
(2)
51
28%
(2)
53
25%
(2)
52
23%
(2)
37
19%
(3)
REPEALING AND REPLACING
OBAMACARE
175
18%
(3)
87
17%
(4)
60
21%
(3)
147
18%
(3)
28
15%
(4)
29
16%
(3)
50
20%
(3)
70
18%
(3)
26
14%
(4)
17
18%
(4)
34
13%
(4)
41
17%
(3)
35
21%
(2)
48
20%
(2)
48
20%
(3)
128
17%
(4)
85
16%
(4)
91
19%
(2)
36
19%
(3)
33
18%
(3)
42
20%
(3)
36
16%
(4)
27
14%
(4)
STOPPING ILLEGAL
IMMIGRATION
172
17%
(4)
94
18%
(3)
44
16%
(4)
138
17%
(4)
31
16%
(3)
27
14%
(4)
43
17%
(4)
69
18%
(4)
34
19%
(3)
21
23%
(2)
49
19%
(3)
34
14%
(4)
33
20%
(3)
35
15%
(4)
36
15%
(4)
135
18%
(3)
97
19%
(3)
75
16%
(4)
33
17%
(4)
27
15%
(4)
31
15%
(4)
40
18%
(3)
40
21%
(2)
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
81
8%
(5)
43
8%
(5)
18
6%
(5)
62
8%
(5)
16
9%
(5)
17
9%
(5)
14
6%
(5)
36
9%
(5)
14
8%
(5)
6
7%
(5)
24
9%
(5)
22
9%
(5)
12
7%
(5)
17
7%
(5)
14
6%
(5)
67
9%
(5)
48
9%
(5)
33
7%
(5)
16
8%
(5)
11
6%
(5)
21
10%
(5)
17
7%
(5)
17
9%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 38-2
QUESTION 39:
Which of the following issues should be Donald Trump's top priority as President?
PAGE 322
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
STRENGTHENING AMERICA'S
NATIONAL SECURITY
338
34%
(1)
28
30%
(1)
44
23%
(2)
74
32%
(1)
40
34%
(1)
42
40%
(1)
78
40%
(1)
73
40%
(1)
28
40%
(1)
61
33%
(1)
104
32%
(1)
131
35%
(1)
42
35%
(1)
62
26%
(2)
84
30%
(1)
103
39%
(1)
89
42%
(1)
78
31%
(1)
120
44%
(1)
51
26%
(2)
63
33%
(1)
242
35%
(1)
72
33%
(1)
CREATING AMERICAN JOBS
234
23%
(2)
23
24%
(2)
65
33%
(1)
57
25%
(2)
26
21%
(2)
19
18%
(3)
39
20%
(2)
32
17%
(3)
11
16%
(3)
26
14%
(4)
84
26%
(2)
87
24%
(2)
36
30%
(2)
66
27%
(1)
79
28%
(2)
45
17%
(4)
45
21%
(2)
61
24%
(2)
40
15%
(4)
61
31%
(1)
46
24%
(2)
160
23%
(2)
57
26%
(2)
REPEALING AND REPLACING
OBAMACARE
175
18%
(3)
12
13%
(5)
38
20%
(3)
35
15%
(4)
18
15%
(4)
25
24%
(2)
37
19%
(3)
29
16%
(4)
9
14%
(4)
38
21%
(3)
56
17%
(3)
65
18%
(3)
16
13%
(4)
44
18%
(3)
41
15%
(4)
50
19%
(2)
40
19%
(3)
38
15%
(4)
49
18%
(2)
36
18%
(3)
42
22%
(3)
117
17%
(4)
42
19%
(3)
STOPPING ILLEGAL
IMMIGRATION
172
17%
(4)
19
20%
(3)
30
15%
(4)
48
21%
(3)
25
21%
(3)
15
14%
(4)
28
14%
(4)
33
18%
(2)
16
23%
(2)
39
21%
(2)
51
16%
(4)
62
17%
(4)
19
16%
(3)
44
18%
(4)
53
19%
(3)
46
17%
(3)
29
14%
(4)
48
19%
(3)
46
17%
(3)
35
18%
(4)
28
15%
(4)
121
17%
(3)
32
15%
(4)
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
81
8%
(5)
12
13%
(4)
17
9%
(5)
19
8%
(5)
11
9%
(5)
4
4%
(5)
15
7%
(5)
15
8%
(5)
6
8%
(5)
19
10%
(5)
30
9%
(5)
25
7%
(5)
7
6%
(5)
25
10%
(5)
23
8%
(5)
24
9%
(5)
9
4%
(5)
25
10%
(5)
18
7%
(5)
13
7%
(5)
13
7%
(5)
58
8%
(5)
16
7%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 38-3
QUESTION 39:
Which of the following issues should be Donald Trump's top priority as President?
PAGE 323
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
STRENGTHENING AMERICA'S
NATIONAL SECURITY
338
34%
(1)
123
41%
(1)
118
30%
(1)
241
35%
(1)
85
33%
(1)
12
26%
(1)
66
33%
(1)
200
38%
(1)
69
30%
(1)
68
28%
(2)
41
31%
(1)
101
34%
(1)
142
33%
(1)
59
30%
(1)
137
37%
(1)
18
41%
(1)
46
32%
(1)
62
34%
(1)
22
34%
(1)
64
34%
(1)
65
33%
(1)
24
32%
(1)
39
36%
(1)
CREATING AMERICAN JOBS
234
23%
(2)
49
16%
(4)
108
27%
(2)
157
23%
(2)
67
26%
(2)
10
21%
(3)
45
22%
(2)
111
21%
(2)
54
24%
(2)
69
28%
(1)
28
21%
(2)
71
24%
(2)
99
23%
(2)
55
28%
(2)
80
21%
(2)
10
22%
(2)
40
28%
(2)
37
20%
(3)
19
30%
(2)
40
21%
(2)
42
21%
(2)
17
23%
(2)
29
27%
(2)
REPEALING AND REPLACING
OBAMACARE
175
18%
(3)
52
17%
(3)
74
19%
(3)
126
18%
(3)
40
15%
(4)
10
22%
(2)
40
19%
(3)
85
16%
(4)
45
20%
(3)
45
19%
(3)
27
20%
(4)
50
17%
(4)
77
18%
(4)
28
14%
(4)
71
19%
(3)
5
10%
(4)
25
17%
(3)
39
22%
(2)
11
17%
(3)
34
18%
(4)
36
18%
(3)
15
20%
(3)
11
10%
(4)
STOPPING ILLEGAL
IMMIGRATION
172
17%
(4)
58
19%
(2)
63
16%
(4)
121
17%
(4)
45
17%
(3)
5
11%
(5)
35
17%
(4)
92
17%
(3)
38
17%
(4)
42
17%
(4)
28
21%
(3)
55
18%
(3)
83
19%
(3)
29
15%
(3)
60
16%
(4)
8
18%
(3)
19
13%
(4)
34
18%
(4)
9
14%
(4)
35
19%
(3)
34
17%
(4)
11
15%
(4)
23
21%
(3)
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
81
8%
(5)
20
7%
(5)
31
8%
(5)
51
7%
(5)
21
8%
(5)
9
20%
(4)
18
9%
(5)
41
8%
(5)
20
9%
(5)
20
8%
(5)
9
7%
(5)
23
8%
(5)
32
7%
(5)
23
12%
(5)
26
7%
(5)
4
8%
(5)
14
10%
(5)
11
6%
(5)
3
5%
(5)
14
8%
(5)
21
11%
(5)
8
10%
(5)
7
6%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 38-4
QUESTION 39:
Which of the following issues should be Donald Trump's top priority as President?
PAGE 324
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
STRENGTHENING AMERICA'S
NATIONAL SECURITY
338
34%
(1)
34
36%
(1)
31
29%
(1)
65
32%
(1)
273
34%
(1)
237
36%
(1)
6
21%
(3)
95
30%
(1)
159
38%
(1)
162
32%
(1)
321
35%
(1)
17
24%
(2)
289
35%
(1)
49
27%
(2)
36
32%
(1)
10
24%
(2)
3
10%
(5)
53
31%
(1)
285
34%
(1)
273
35%
(1)
57
30%
(1)
CREATING AMERICAN JOBS
234
23%
(2)
19
20%
(2)
28
26%
(2)
47
23%
(2)
187
23%
(2)
137
21%
(2)
11
42%
(1)
85
27%
(2)
83
20%
(3)
117
23%
(2)
200
22%
(2)
34
46%
(1)
180
22%
(2)
54
29%
(1)
32
28%
(2)
9
22%
(3)
13
42%
(1)
44
26%
(2)
190
23%
(2)
171
22%
(2)
55
29%
(2)
REPEALING AND REPLACING
OBAMACARE
175
18%
(3)
15
16%
(3)
23
22%
(3)
39
19%
(3)
137
17%
(4)
108
16%
(4)
2
9%
(4)
65
21%
(3)
57
14%
(4)
106
21%
(3)
162
18%
(4)
13
18%
(3)
138
17%
(4)
38
20%
(3)
20
18%
(3)
13
31%
(1)
4
15%
(3)
30
18%
(3)
146
17%
(4)
140
18%
(3)
33
17%
(3)
STOPPING ILLEGAL
IMMIGRATION
172
17%
(4)
15
16%
(4)
15
14%
(4)
30
15%
(4)
141
18%
(3)
121
18%
(3)
6
22%
(2)
45
14%
(4)
84
20%
(2)
84
16%
(4)
168
18%
(3)
3
4%
(5)
142
17%
(3)
30
16%
(4)
17
15%
(4)
8
19%
(4)
4
15%
(4)
22
13%
(4)
150
18%
(3)
140
18%
(4)
28
15%
(4)
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
81
8%
(5)
12
12%
(5)
10
9%
(5)
21
11%
(5)
60
7%
(5)
53
8%
(5)
2
7%
(5)
26
8%
(5)
34
8%
(5)
42
8%
(5)
76
8%
(5)
6
8%
(4)
66
8%
(5)
15
8%
(5)
7
6%
(5)
2
5%
(5)
6
19%
(2)
19
11%
(5)
62
7%
(5)
62
8%
(5)
18
9%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 38-5
QUESTION 39:
Which of the following issues should be Donald Trump's top priority as President?
PAGE 325
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
STRENGTHENING AMERICA'S
NATIONAL SECURITY
338
34%
(1)
313
35%
(1)
15
26%
(2)
289
35%
(1)
21
26%
(2)
185
36%
(1)
72
30%
(1)
31
33%
(1)
292
34%
(1)
219
53%
(1)
38
14%
(3)
20
19%
(3)
27
25%
(2)
34
34%
(1)
161
71%
(1)
32
18%
(2)
23
18%
(2)
26
28%
(1)
66
33%
(1)
54
37%
(1)
56
43%
(1)
39
32%
(2)
198
35%
(1)
140
32%
(1)
CREATING AMERICAN JOBS
234
23%
(2)
202
22%
(2)
21
36%
(1)
188
23%
(2)
21
27%
(1)
126
24%
(2)
55
23%
(2)
26
28%
(2)
196
23%
(2)
51
12%
(3)
129
47%
(1)
25
23%
(2)
15
14%
(4)
14
14%
(4)
17
7%
(4)
86
48%
(1)
11
9%
(4)
19
20%
(3)
50
25%
(2)
44
30%
(2)
19
15%
(3)
22
18%
(3)
120
21%
(2)
114
26%
(2)
REPEALING AND REPLACING
OBAMACARE
175
18%
(3)
157
17%
(4)
11
20%
(3)
144
18%
(3)
13
17%
(4)
100
19%
(3)
41
17%
(4)
12
12%
(4)
159
19%
(3)
41
10%
(4)
37
14%
(4)
31
28%
(1)
43
40%
(1)
24
24%
(2)
19
8%
(3)
25
14%
(3)
13
10%
(3)
17
18%
(4)
33
16%
(4)
16
11%
(4)
17
13%
(4)
42
34%
(1)
94
17%
(4)
82
19%
(3)
STOPPING ILLEGAL
IMMIGRATION
172
17%
(4)
160
18%
(3)
3
5%
(5)
130
16%
(4)
17
21%
(3)
70
13%
(4)
48
20%
(3)
13
14%
(3)
149
17%
(4)
81
20%
(2)
44
16%
(2)
15
14%
(5)
16
15%
(3)
17
17%
(3)
21
9%
(2)
17
9%
(5)
72
56%
(1)
23
25%
(2)
38
19%
(3)
24
17%
(3)
30
23%
(2)
13
11%
(4)
107
19%
(3)
65
15%
(4)
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
81
8%
(5)
73
8%
(5)
8
13%
(4)
69
8%
(5)
6
8%
(5)
37
7%
(5)
27
11%
(5)
11
12%
(5)
64
7%
(5)
20
5%
(5)
26
10%
(5)
18
17%
(4)
6
5%
(5)
11
11%
(5)
10
4%
(5)
20
11%
(4)
10
8%
(5)
8
9%
(5)
16
8%
(5)
7
5%
(5)
7
6%
(5)
7
5%
(5)
49
9%
(5)
32
7%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 38-6
QUESTION 39:
Which of the following issues should be Donald Trump's top priority as President?
PAGE 326
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
STRENGTHENING AMERICA'S
NATIONAL SECURITY
338
34%
(1)
22
29%
(1)
83
36%
(1)
84
32%
(1)
39
36%
(1)
67
36%
(1)
14
40%
(1)
29
30%
(1)
97
35%
(1)
241
33%
(1)
143
34%
(1)
195
33%
(1)
45
29%
(2)
288
35%
(1)
175
34%
(1)
124
33%
(1)
132
35%
(1)
89
37%
(1)
13
27%
(2)
48
29%
(1)
285
35%
(1)
53
27%
(2)
28
27%
(2)
CREATING AMERICAN JOBS
234
23%
(2)
16
21%
(3)
37
16%
(4)
80
30%
(2)
27
25%
(2)
43
23%
(3)
7
19%
(2)
25
26%
(2)
75
27%
(2)
159
22%
(2)
104
25%
(2)
130
22%
(2)
48
31%
(1)
181
22%
(2)
108
21%
(2)
81
21%
(3)
104
28%
(2)
45
19%
(3)
21
43%
(1)
34
21%
(3)
158
20%
(2)
76
39%
(1)
39
39%
(1)
REPEALING AND REPLACING
OBAMACARE
175
18%
(3)
9
11%
(5)
39
17%
(3)
38
14%
(4)
18
17%
(3)
46
25%
(2)
6
18%
(4)
19
19%
(3)
40
15%
(4)
135
19%
(3)
69
17%
(4)
106
18%
(3)
25
17%
(4)
147
18%
(3)
101
20%
(3)
57
15%
(4)
61
16%
(3)
36
15%
(4)
10
20%
(3)
36
22%
(2)
149
18%
(4)
26
14%
(3)
15
15%
(3)
STOPPING ILLEGAL
IMMIGRATION
172
17%
(4)
18
24%
(2)
49
21%
(2)
42
16%
(3)
17
16%
(4)
24
13%
(4)
6
19%
(3)
14
15%
(4)
44
16%
(3)
127
18%
(4)
71
17%
(3)
101
17%
(4)
26
17%
(3)
145
17%
(4)
92
18%
(4)
84
22%
(2)
50
13%
(4)
55
23%
(2)
3
5%
(4)
30
18%
(4)
152
19%
(3)
20
10%
(4)
13
13%
(4)
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
81
8%
(5)
11
14%
(4)
25
11%
(5)
22
8%
(5)
6
6%
(5)
6
3%
(5)
1
3%
(5)
10
10%
(5)
18
6%
(5)
64
9%
(5)
29
7%
(5)
52
9%
(5)
9
6%
(5)
72
9%
(5)
36
7%
(5)
29
8%
(5)
27
7%
(5)
15
6%
(5)
2
5%
(5)
16
10%
(5)
62
8%
(5)
19
10%
(5)
6
6%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 38-7
QUESTION 39:
Which of the following issues should be Donald Trump's top priority as President?
PAGE 327
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
STRENGTHENING AMERICA'S
NATIONAL SECURITY
338
34%
(1)
163
34%
(1)
65
31%
(1)
62
33%
(1)
49
39%
(1)
338
65%
(1)
109
24%
(2)
118
28%
(2)
80
20%
(2)
31
15%
(3)
338
100%
-
-
-
-
36
29%
(2)
108
41%
(1)
111
33%
(1)
255
35%
(1)
83
30%
(2)
226
34%
(1)
112
33%
(1)
300
36%
(1)
38
23%
(3)
CREATING AMERICAN JOBS
234
23%
(2)
97
20%
(2)
54
25%
(2)
53
29%
(2)
29
23%
(2)
66
13%
(2)
234
52%
(1)
48
12%
(4)
68
17%
(3)
51
24%
(2)
-
234
100%
-
-
-
19
15%
(3)
44
17%
(3)
81
24%
(2)
144
20%
(3)
90
33%
(1)
174
26%
(2)
60
18%
(3)
182
22%
(2)
51
30%
(1)
REPEALING AND REPLACING
OBAMACARE
175
18%
(3)
72
15%
(4)
49
23%
(3)
32
18%
(3)
22
17%
(3)
49
9%
(4)
54
12%
(3)
51
12%
(3)
175
45%
(1)
22
10%
(5)
-
-
175
100%
-
-
18
15%
(4)
41
16%
(4)
58
17%
(3)
118
16%
(4)
58
21%
(3)
141
21%
(3)
34
10%
(4)
132
16%
(4)
43
26%
(2)
STOPPING ILLEGAL
IMMIGRATION
172
17%
(4)
96
20%
(3)
29
13%
(4)
30
16%
(4)
17
14%
(4)
59
11%
(3)
30
7%
(4)
172
41%
(1)
54
14%
(4)
28
13%
(4)
-
-
-
172
100%
-
43
35%
(1)
54
21%
(2)
50
15%
(4)
147
20%
(2)
25
9%
(4)
68
10%
(4)
104
31%
(2)
145
17%
(3)
26
16%
(4)
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
81
8%
(5)
51
11%
(5)
16
7%
(5)
8
4%
(5)
7
6%
(5)
11
2%
(5)
26
6%
(5)
28
7%
(5)
16
4%
(5)
81
38%
(1)
-
-
-
-
81
100%
7
6%
(5)
17
6%
(5)
38
11%
(5)
63
9%
(5)
19
7%
(5)
55
8%
(5)
27
8%
(5)
72
9%
(5)
9
5%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 38-8
QUESTION 39:
Which of the following issues should be Donald Trump's top priority as President?
PAGE 328
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
STRENGTHENING AMERICA'S
NATIONAL SECURITY
338
34%
(1)
261
35%
(1)
77
30%
(1)
164
34%
(1)
75
35%
(1)
58
40%
(1)
28
24%
(2)
13
29%
(2)
240
35%
(1)
74
29%
(1)
23
38%
(1)
298
34%
(1)
40
34%
(1)
140
33%
(1)
162
36%
(1)
302
35%
(1)
36
29%
(2)
97
35%
(1)
241
33%
(1)
133
34%
(1)
191
35%
(1)
147
32%
(1)
107
32%
(1)
CREATING AMERICAN JOBS
234
23%
(2)
163
22%
(2)
71
28%
(2)
99
21%
(2)
56
26%
(2)
26
18%
(3)
36
30%
(1)
17
38%
(1)
151
22%
(2)
65
26%
(2)
18
29%
(2)
198
22%
(2)
36
30%
(2)
84
20%
(3)
107
24%
(2)
191
22%
(2)
42
34%
(1)
56
20%
(3)
178
25%
(2)
80
20%
(2)
106
19%
(3)
128
28%
(2)
97
29%
(2)
REPEALING AND REPLACING
OBAMACARE
175
18%
(3)
135
18%
(3)
40
16%
(4)
85
18%
(4)
34
16%
(3)
29
20%
(2)
22
19%
(3)
5
10%
(4)
122
18%
(3)
43
17%
(3)
10
16%
(3)
154
17%
(4)
21
18%
(3)
79
19%
(4)
75
17%
(3)
155
18%
(4)
21
17%
(3)
39
14%
(4)
136
19%
(3)
70
18%
(4)
94
17%
(4)
82
18%
(3)
57
17%
(3)
STOPPING ILLEGAL
IMMIGRATION
172
17%
(4)
125
17%
(4)
46
18%
(3)
90
19%
(3)
33
15%
(4)
21
14%
(4)
22
19%
(4)
6
13%
(3)
122
18%
(4)
41
16%
(4)
9
15%
(4)
159
18%
(3)
12
11%
(4)
96
23%
(2)
61
14%
(4)
157
18%
(3)
14
11%
(4)
56
20%
(2)
115
16%
(4)
71
18%
(3)
108
20%
(2)
63
14%
(4)
49
15%
(4)
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
81
8%
(5)
58
8%
(5)
24
9%
(5)
39
8%
(5)
15
7%
(5)
12
8%
(5)
10
9%
(5)
4
10%
(5)
51
7%
(5)
29
11%
(5)
1
2%
(5)
73
8%
(5)
8
7%
(5)
25
6%
(5)
45
10%
(5)
70
8%
(5)
12
9%
(5)
27
10%
(5)
55
8%
(5)
37
9%
(5)
48
9%
(5)
33
7%
(5)
27
8%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 39-1
QUESTION 40:
And, which of the following issues should be Donald Trump's NEXT top priority as President?
PAGE 329
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
STOPPING ILLEGAL
IMMIGRATION
246
25%
(1)
143
27%
(1)
52
19%
(4)
195
24%
(1)
50
27%
(1)
49
26%
(2)
53
22%
(2)
93
24%
(1)
51
28%
(1)
21
23%
(2)
74
28%
(1)
62
25%
(1)
31
19%
(4)
56
24%
(2)
49
21%
(3)
197
26%
(1)
140
27%
(1)
106
22%
(3)
60
30%
(1)
30
16%
(5)
54
25%
(1)
49
22%
(3)
54
29%
(1)
CREATING AMERICAN JOBS
219
22%
(2)
111
21%
(3)
69
25%
(1)
181
22%
(2)
36
19%
(4)
49
27%
(1)
49
20%
(4)
85
22%
(3)
36
20%
(3)
24
26%
(1)
54
21%
(2)
49
20%
(3)
40
24%
(2)
52
22%
(3)
51
22%
(2)
168
22%
(2)
109
21%
(2)
111
23%
(2)
48
24%
(2)
45
25%
(1)
46
22%
(3)
51
23%
(1)
31
16%
(4)
REPEALING AND REPLACING
OBAMACARE
218
22%
(3)
116
22%
(2)
60
21%
(2)
176
22%
(3)
40
21%
(2)
36
19%
(3)
54
22%
(1)
91
24%
(2)
38
21%
(2)
16
18%
(4)
48
19%
(4)
54
22%
(2)
41
25%
(1)
59
25%
(1)
62
26%
(1)
156
20%
(3)
103
20%
(3)
115
24%
(1)
34
17%
(3)
41
23%
(2)
49
23%
(2)
51
23%
(2)
43
23%
(2)
STRENGTHENING AMERICA'S
NATIONAL SECURITY
185
18%
(4)
98
19%
(4)
48
17%
(5)
145
18%
(4)
38
20%
(3)
32
17%
(4)
50
20%
(3)
72
19%
(4)
31
17%
(4)
21
23%
(3)
50
19%
(3)
40
16%
(5)
32
19%
(3)
41
17%
(4)
42
18%
(4)
142
19%
(4)
95
18%
(4)
89
19%
(4)
31
16%
(4)
31
18%
(4)
39
18%
(4)
45
20%
(4)
39
21%
(3)
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
132
13%
(5)
56
11%
(5)
53
19%
(3)
109
14%
(5)
23
12%
(5)
20
11%
(5)
42
17%
(5)
45
12%
(5)
26
14%
(5)
9
10%
(5)
34
13%
(5)
41
17%
(4)
22
13%
(5)
27
11%
(5)
31
13%
(5)
101
13%
(5)
73
14%
(5)
59
12%
(5)
25
13%
(5)
33
18%
(3)
24
11%
(5)
29
13%
(5)
22
12%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 39-2
QUESTION 40:
And, which of the following issues should be Donald Trump's NEXT top priority as President?
PAGE 330
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
STOPPING ILLEGAL
IMMIGRATION
246
25%
(1)
32
34%
(1)
49
25%
(1)
59
25%
(1)
33
28%
(1)
28
27%
(1)
34
17%
(4)
44
24%
(2)
21
30%
(1)
47
26%
(1)
87
27%
(1)
84
23%
(3)
28
24%
(2)
66
27%
(1)
74
26%
(1)
68
25%
(1)
38
18%
(4)
73
29%
(1)
70
26%
(1)
48
25%
(1)
35
18%
(4)
184
26%
(1)
43
20%
(4)
CREATING AMERICAN JOBS
219
22%
(2)
25
27%
(2)
42
21%
(3)
42
18%
(4)
18
15%
(4)
23
22%
(3)
49
25%
(1)
39
22%
(3)
13
18%
(4)
41
23%
(2)
67
21%
(3)
87
23%
(1)
24
20%
(3)
50
21%
(2)
58
21%
(2)
58
22%
(3)
52
25%
(1)
53
21%
(2)
58
21%
(3)
41
21%
(3)
46
24%
(2)
151
22%
(3)
54
25%
(1)
REPEALING AND REPLACING
OBAMACARE
218
22%
(3)
11
12%
(4)
45
23%
(2)
47
20%
(3)
27
22%
(2)
23
22%
(2)
45
23%
(2)
47
26%
(1)
17
24%
(2)
39
21%
(3)
72
22%
(2)
84
23%
(2)
23
19%
(4)
47
20%
(3)
56
20%
(3)
64
24%
(2)
51
24%
(2)
50
20%
(3)
65
24%
(2)
41
21%
(2)
47
24%
(1)
154
22%
(2)
48
22%
(2)
STRENGTHENING AMERICA'S
NATIONAL SECURITY
185
18%
(4)
16
17%
(3)
28
15%
(5)
51
22%
(2)
25
21%
(3)
15
15%
(4)
42
21%
(3)
32
18%
(4)
14
20%
(3)
38
21%
(4)
51
16%
(4)
66
18%
(4)
30
25%
(1)
41
17%
(4)
54
20%
(4)
48
18%
(4)
41
19%
(3)
46
18%
(4)
52
19%
(4)
30
15%
(5)
37
20%
(3)
129
19%
(4)
43
20%
(3)
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
132
13%
(5)
10
11%
(5)
30
16%
(4)
33
14%
(5)
17
14%
(5)
15
14%
(5)
26
13%
(5)
18
10%
(5)
5
7%
(5)
18
10%
(5)
49
15%
(5)
50
13%
(5)
15
13%
(5)
36
15%
(5)
36
13%
(5)
30
11%
(5)
29
14%
(5)
28
11%
(5)
28
10%
(5)
37
19%
(4)
27
14%
(5)
80
11%
(5)
31
14%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 39-3
QUESTION 40:
And, which of the following issues should be Donald Trump's NEXT top priority as President?
PAGE 331
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
STOPPING ILLEGAL
IMMIGRATION
246
25%
(1)
86
29%
(1)
83
21%
(2)
169
24%
(1)
67
26%
(1)
10
22%
(2)
44
21%
(2)
132
25%
(1)
54
24%
(1)
60
25%
(1)
39
29%
(1)
68
23%
(3)
107
25%
(1)
46
24%
(1)
93
25%
(1)
11
25%
(2)
38
27%
(1)
39
21%
(2)
14
22%
(3)
43
23%
(2)
50
25%
(1)
22
30%
(1)
28
26%
(1)
CREATING AMERICAN JOBS
219
22%
(2)
68
23%
(3)
80
20%
(4)
148
21%
(3)
57
22%
(2)
14
32%
(1)
55
27%
(1)
127
24%
(2)
49
22%
(2)
43
18%
(4)
29
22%
(2)
69
23%
(2)
98
23%
(3)
39
20%
(3)
82
22%
(2)
14
33%
(1)
35
25%
(2)
40
22%
(1)
9
15%
(5)
39
21%
(3)
46
23%
(2)
18
24%
(2)
18
17%
(4)
REPEALING AND REPLACING
OBAMACARE
218
22%
(3)
76
25%
(2)
87
22%
(1)
164
24%
(2)
46
18%
(4)
9
19%
(3)
33
16%
(5)
124
23%
(3)
46
20%
(3)
48
20%
(3)
26
20%
(4)
78
26%
(1)
104
24%
(2)
41
21%
(2)
73
20%
(3)
6
14%
(4)
30
21%
(3)
39
21%
(3)
14
23%
(2)
52
28%
(1)
39
20%
(4)
15
21%
(3)
22
21%
(2)
STRENGTHENING AMERICA'S
NATIONAL SECURITY
185
18%
(4)
48
16%
(4)
83
21%
(3)
130
19%
(4)
49
19%
(3)
5
11%
(5)
36
18%
(3)
89
17%
(4)
43
19%
(4)
52
21%
(2)
28
21%
(3)
52
17%
(4)
80
18%
(4)
32
17%
(5)
73
19%
(4)
7
17%
(3)
25
17%
(4)
35
19%
(4)
15
23%
(1)
31
17%
(4)
40
20%
(3)
10
13%
(4)
22
20%
(3)
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
132
13%
(5)
24
8%
(5)
61
16%
(5)
85
12%
(5)
39
15%
(5)
7
16%
(4)
35
17%
(4)
57
11%
(5)
34
15%
(5)
40
16%
(5)
11
8%
(5)
35
11%
(5)
45
10%
(5)
35
18%
(4)
52
14%
(5)
5
11%
(5)
15
10%
(5)
30
16%
(5)
12
18%
(4)
22
12%
(5)
22
11%
(5)
9
12%
(5)
17
16%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 39-4
QUESTION 40:
And, which of the following issues should be Donald Trump's NEXT top priority as President?
PAGE 332
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
STOPPING ILLEGAL
IMMIGRATION
246
25%
(1)
23
24%
(1)
33
30%
(1)
56
28%
(1)
190
24%
(1)
165
25%
(1)
6
21%
(3)
76
24%
(1)
125
30%
(1)
106
21%
(3)
232
25%
(1)
14
20%
(3)
201
25%
(1)
45
24%
(1)
23
20%
(3)
12
29%
(2)
10
32%
(2)
44
26%
(2)
202
24%
(1)
197
25%
(1)
43
23%
(1)
CREATING AMERICAN JOBS
219
22%
(2)
22
24%
(2)
23
22%
(2)
46
23%
(2)
174
22%
(3)
146
22%
(3)
7
27%
(2)
66
21%
(2)
82
20%
(3)
126
25%
(1)
208
22%
(3)
11
15%
(4)
186
23%
(2)
33
18%
(4)
25
22%
(2)
7
15%
(3)
2
6%
(5)
49
29%
(1)
171
21%
(3)
174
22%
(2)
41
21%
(3)
REPEALING AND REPLACING
OBAMACARE
218
22%
(3)
17
18%
(4)
12
11%
(5)
28
14%
(5)
190
24%
(2)
159
24%
(2)
3
12%
(5)
56
18%
(5)
93
22%
(2)
116
23%
(2)
209
23%
(2)
9
13%
(5)
182
22%
(3)
36
19%
(3)
28
25%
(1)
5
13%
(5)
3
10%
(4)
31
19%
(3)
187
22%
(2)
171
22%
(3)
42
22%
(2)
STRENGTHENING AMERICA'S
NATIONAL SECURITY
185
18%
(4)
14
15%
(5)
21
20%
(3)
36
18%
(4)
149
19%
(4)
117
18%
(4)
7
28%
(1)
60
19%
(3)
74
18%
(4)
95
19%
(4)
169
18%
(4)
15
21%
(2)
146
18%
(4)
38
21%
(2)
20
18%
(4)
13
29%
(1)
5
18%
(3)
29
17%
(4)
156
19%
(4)
147
19%
(4)
35
18%
(4)
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
132
13%
(5)
18
19%
(3)
19
17%
(4)
37
18%
(3)
95
12%
(5)
69
11%
(5)
3
13%
(4)
59
19%
(4)
42
10%
(5)
67
13%
(5)
109
12%
(5)
23
31%
(1)
99
12%
(5)
33
18%
(5)
17
15%
(5)
6
13%
(4)
10
34%
(1)
14
9%
(5)
118
14%
(5)
96
12%
(5)
30
16%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 39-5
QUESTION 40:
And, which of the following issues should be Donald Trump's NEXT top priority as President?
PAGE 333
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
STOPPING ILLEGAL
IMMIGRATION
246
25%
(1)
228
25%
(1)
14
24%
(2)
212
26%
(1)
14
18%
(4)
132
25%
(1)
66
27%
(1)
22
24%
(2)
217
25%
(1)
122
30%
(1)
50
18%
(5)
26
24%
(1)
23
22%
(2)
25
25%
(1)
73
32%
(1)
32
18%
(5)
36
28%
(1)
15
16%
(5)
50
25%
(2)
27
19%
(4)
64
49%
(1)
26
21%
(2)
165
29%
(1)
81
19%
(4)
CREATING AMERICAN JOBS
219
22%
(2)
202
22%
(2)
6
11%
(5)
182
22%
(3)
16
21%
(2)
111
21%
(3)
51
21%
(2)
28
30%
(1)
176
21%
(3)
86
21%
(3)
57
21%
(2)
21
19%
(3)
32
30%
(1)
24
24%
(2)
54
24%
(3)
40
22%
(1)
17
13%
(4)
20
21%
(3)
36
18%
(4)
32
22%
(2)
18
14%
(3)
25
21%
(3)
121
21%
(3)
98
23%
(1)
REPEALING AND REPLACING
OBAMACARE
218
22%
(3)
200
22%
(3)
11
19%
(3)
187
23%
(2)
14
17%
(5)
119
23%
(2)
46
19%
(3)
14
15%
(4)
196
23%
(2)
90
22%
(2)
63
23%
(1)
25
23%
(2)
17
16%
(4)
23
24%
(3)
57
25%
(2)
37
21%
(2)
24
19%
(3)
21
23%
(1)
41
20%
(3)
34
23%
(1)
22
17%
(2)
37
30%
(1)
122
21%
(2)
96
22%
(2)
STRENGTHENING AMERICA'S
NATIONAL SECURITY
185
18%
(4)
164
18%
(4)
11
18%
(4)
150
18%
(4)
15
19%
(3)
91
18%
(4)
45
19%
(4)
16
17%
(3)
161
19%
(4)
74
18%
(4)
53
19%
(3)
18
16%
(5)
19
18%
(3)
20
21%
(4)
25
11%
(4)
36
20%
(3)
34
26%
(2)
20
22%
(2)
52
26%
(1)
28
20%
(3)
14
10%
(4)
20
16%
(4)
97
17%
(4)
88
20%
(3)
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
132
13%
(5)
111
12%
(5)
16
28%
(1)
89
11%
(5)
19
25%
(1)
65
13%
(5)
35
14%
(5)
13
15%
(5)
109
13%
(5)
40
10%
(5)
52
19%
(4)
19
17%
(4)
15
14%
(5)
7
7%
(5)
17
7%
(5)
35
19%
(4)
17
13%
(5)
17
18%
(4)
24
12%
(5)
23
16%
(5)
13
10%
(5)
14
12%
(5)
63
11%
(5)
69
16%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 39-6
QUESTION 40:
And, which of the following issues should be Donald Trump's NEXT top priority as President?
PAGE 334
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
STOPPING ILLEGAL
IMMIGRATION
246
25%
(1)
28
37%
(1)
69
29%
(1)
64
24%
(2)
23
22%
(2)
38
21%
(3)
6
18%
(4)
18
18%
(4)
64
23%
(2)
182
25%
(1)
101
24%
(1)
145
25%
(1)
40
26%
(2)
205
25%
(1)
124
24%
(1)
105
28%
(1)
89
24%
(1)
68
28%
(1)
7
14%
(5)
29
18%
(4)
203
25%
(1)
43
22%
(1)
18
18%
(4)
CREATING AMERICAN JOBS
219
22%
(2)
19
24%
(2)
52
22%
(2)
49
18%
(4)
21
20%
(3)
44
23%
(2)
7
22%
(3)
28
28%
(1)
69
25%
(1)
151
21%
(3)
99
24%
(2)
120
21%
(3)
41
27%
(1)
177
21%
(3)
109
21%
(3)
73
19%
(4)
87
23%
(2)
56
23%
(2)
11
23%
(2)
45
27%
(1)
185
23%
(2)
35
18%
(5)
15
15%
(5)
REPEALING AND REPLACING
OBAMACARE
218
22%
(3)
10
14%
(3)
36
15%
(4)
69
26%
(1)
29
28%
(1)
46
25%
(1)
9
26%
(1)
19
19%
(2)
52
19%
(4)
166
23%
(2)
85
20%
(3)
133
23%
(2)
27
17%
(4)
189
23%
(2)
123
24%
(2)
85
23%
(2)
81
22%
(3)
48
20%
(4)
9
18%
(4)
36
22%
(2)
176
22%
(3)
43
22%
(2)
24
24%
(2)
STRENGTHENING AMERICA'S
NATIONAL SECURITY
185
18%
(4)
9
12%
(4)
46
20%
(3)
51
19%
(3)
20
19%
(4)
32
17%
(4)
8
22%
(2)
18
19%
(3)
54
20%
(3)
131
18%
(4)
75
18%
(4)
110
19%
(4)
29
19%
(3)
152
18%
(4)
97
19%
(4)
74
20%
(3)
65
17%
(4)
50
21%
(3)
13
27%
(1)
33
20%
(3)
150
19%
(4)
35
18%
(4)
20
20%
(3)
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
132
13%
(5)
9
12%
(5)
30
13%
(5)
34
13%
(5)
13
12%
(5)
26
14%
(5)
4
11%
(5)
16
16%
(5)
35
13%
(5)
97
13%
(5)
55
13%
(5)
76
13%
(5)
18
12%
(5)
110
13%
(5)
60
12%
(5)
40
11%
(5)
52
14%
(5)
18
8%
(5)
9
19%
(3)
22
14%
(5)
93
12%
(5)
39
20%
(3)
25
25%
(1)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 39-7
QUESTION 40:
And, which of the following issues should be Donald Trump's NEXT top priority as President?
PAGE 335
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
STOPPING ILLEGAL
IMMIGRATION
246
25%
(1)
120
25%
(1)
51
24%
(1)
36
20%
(3)
38
31%
(1)
118
23%
(2)
48
11%
(5)
246
59%
(1)
51
13%
(3)
28
13%
(2)
118
35%
(1)
48
21%
(4)
51
29%
(2)
-
28
34%
(1)
53
43%
(1)
84
32%
(1)
71
21%
(3)
208
29%
(1)
38
14%
(5)
127
19%
(3)
119
35%
(1)
199
24%
(1)
47
28%
(1)
CREATING AMERICAN JOBS
219
22%
(2)
106
22%
(2)
47
22%
(2)
34
19%
(4)
32
26%
(2)
109
21%
(3)
219
48%
(1)
30
7%
(4)
54
14%
(2)
26
12%
(3)
109
32%
(2)
-
54
31%
(1)
30
18%
(3)
26
32%
(2)
14
11%
(4)
56
21%
(3)
84
25%
(1)
154
21%
(3)
65
24%
(2)
155
23%
(2)
64
19%
(2)
174
21%
(3)
45
27%
(2)
REPEALING AND REPLACING
OBAMACARE
218
22%
(3)
101
21%
(3)
46
22%
(3)
44
24%
(1)
27
21%
(3)
80
15%
(4)
68
15%
(2)
54
13%
(3)
218
55%
(1)
16
8%
(4)
80
24%
(3)
68
29%
(1)
-
54
31%
(2)
16
20%
(3)
22
18%
(3)
59
22%
(2)
80
24%
(2)
161
22%
(2)
57
21%
(3)
157
24%
(1)
62
18%
(4)
187
23%
(2)
31
18%
(3)
STRENGTHENING AMERICA'S
NATIONAL SECURITY
185
18%
(4)
89
19%
(4)
40
19%
(4)
41
22%
(2)
15
12%
(4)
185
35%
(1)
66
15%
(3)
59
14%
(2)
49
12%
(4)
11
5%
(5)
-
66
28%
(2)
49
28%
(3)
59
34%
(1)
11
13%
(4)
22
18%
(2)
44
16%
(4)
70
21%
(4)
136
19%
(4)
49
18%
(4)
123
18%
(4)
62
18%
(3)
157
19%
(4)
28
16%
(4)
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
132
13%
(5)
62
13%
(5)
28
13%
(5)
30
16%
(5)
12
10%
(5)
31
6%
(5)
51
11%
(4)
28
7%
(5)
22
6%
(5)
132
62%
(1)
31
9%
(4)
51
22%
(3)
22
12%
(4)
28
16%
(4)
-
11
9%
(5)
22
8%
(5)
32
10%
(5)
66
9%
(5)
66
24%
(1)
102
15%
(5)
30
9%
(5)
114
14%
(5)
18
10%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 39-8
QUESTION 40:
And, which of the following issues should be Donald Trump's NEXT top priority as President?
PAGE 336
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
STOPPING ILLEGAL
IMMIGRATION
246
25%
(1)
180
24%
(1)
66
26%
(1)
117
24%
(1)
51
24%
(2)
33
22%
(3)
34
29%
(1)
11
24%
(2)
172
25%
(1)
57
23%
(3)
17
27%
(1)
219
25%
(1)
27
23%
(2)
119
28%
(1)
104
23%
(2)
223
25%
(1)
23
18%
(4)
89
32%
(1)
157
22%
(3)
104
27%
(1)
159
29%
(1)
87
19%
(4)
61
18%
(4)
CREATING AMERICAN JOBS
219
22%
(2)
167
23%
(2)
52
20%
(3)
104
22%
(2)
43
20%
(3)
35
24%
(1)
25
22%
(3)
12
26%
(1)
150
22%
(2)
59
23%
(1)
10
16%
(5)
183
21%
(3)
36
31%
(1)
77
18%
(4)
115
25%
(1)
191
22%
(2)
28
22%
(2)
59
21%
(3)
161
22%
(1)
82
21%
(3)
114
21%
(3)
105
23%
(1)
80
24%
(2)
REPEALING AND REPLACING
OBAMACARE
218
22%
(3)
161
22%
(3)
57
22%
(2)
103
22%
(3)
55
26%
(1)
33
23%
(2)
21
18%
(4)
7
15%
(5)
149
22%
(3)
58
23%
(2)
11
18%
(3)
195
22%
(2)
23
20%
(3)
90
21%
(2)
99
22%
(3)
189
22%
(3)
29
23%
(1)
60
22%
(2)
159
22%
(2)
89
23%
(2)
120
22%
(2)
98
22%
(2)
84
25%
(1)
STRENGTHENING AMERICA'S
NATIONAL SECURITY
185
18%
(4)
137
18%
(4)
48
18%
(4)
99
21%
(4)
29
14%
(5)
23
15%
(4)
26
22%
(2)
8
18%
(3)
131
19%
(4)
41
16%
(4)
13
21%
(2)
168
19%
(4)
17
14%
(4)
79
19%
(3)
79
18%
(4)
159
18%
(4)
26
21%
(3)
42
15%
(4)
143
20%
(4)
70
18%
(4)
95
17%
(4)
89
20%
(3)
63
19%
(3)
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
132
13%
(5)
97
13%
(5)
35
14%
(5)
56
12%
(5)
35
16%
(4)
23
15%
(5)
11
9%
(5)
8
17%
(4)
85
12%
(5)
37
15%
(5)
10
17%
(4)
118
13%
(5)
14
12%
(5)
59
14%
(5)
54
12%
(5)
113
13%
(5)
19
15%
(5)
26
9%
(5)
106
15%
(5)
45
12%
(5)
59
11%
(5)
73
16%
(5)
50
15%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 40-1
QUESTION 40C:
And, which of the following issues should be Donald Trump's NEXT top priority as President?
PAGE 337
Combined Choices.
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
STRENGTHENING AMERICA'S
NATIONAL SECURITY
523
52%
296
56%
128
45%
424
53%
97
52%
95
51%
133
54%
201
52%
94
52%
50
54%
138
53%
122
50%
84
51%
130
55%
129
54%
394
52%
241
46%
281
59%
101
51%
89
50%
103
49%
123
55%
107
56%
CREATING AMERICAN JOBS
453
45%
212
41%
150
53%
362
45%
89
47%
99
53%
106
43%
166
43%
82
45%
44
47%
121
47%
116
47%
73
44%
99
42%
103
44%
350
46%
253
49%
200
42%
89
45%
95
53%
99
47%
103
46%
67
35%
STOPPING ILLEGAL
IMMIGRATION
417
42%
237
45%
96
34%
334
41%
81
43%
75
41%
96
39%
162
42%
84
46%
42
46%
123
47%
96
39%
64
39%
91
39%
85
36%
332
43%
236
45%
181
38%
93
47%
56
32%
84
40%
89
40%
95
50%
REPEALING AND REPLACING
OBAMACARE
394
39%
203
39%
120
43%
323
40%
68
36%
66
35%
104
42%
161
42%
64
35%
33
36%
82
32%
95
39%
76
46%
107
45%
110
47%
283
37%
188
36%
205
43%
71
36%
74
41%
92
43%
87
39%
71
37%
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
213
21%
100
19%
71
25%
171
21%
39
21%
37
20%
56
23%
80
21%
41
22%
15
17%
57
22%
63
25%
34
20%
44
19%
45
19%
168
22%
121
23%
92
19%
41
21%
44
25%
44
21%
45
20%
39
21%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 40-2
QUESTION 40C:
And, which of the following issues should be Donald Trump's NEXT top priority as President?
PAGE 338
Combined Choices.
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
STRENGTHENING AMERICA'S
NATIONAL SECURITY
523
52%
44
47%
73
37%
125
54%
65
54%
57
55%
119
61%
105
58%
42
60%
99
54%
155
48%
197
53%
72
60%
103
43%
139
50%
152
56%
130
61%
124
49%
172
63%
81
41%
101
53%
371
53%
115
53%
CREATING AMERICAN JOBS
453
45%
47
51%
106
55%
99
43%
44
36%
42
40%
88
45%
71
39%
24
34%
68
37%
151
46%
174
47%
60
50%
116
48%
137
49%
103
38%
97
46%
114
46%
98
36%
102
52%
92
48%
310
44%
111
51%
STOPPING ILLEGAL
IMMIGRATION
417
42%
50
54%
79
41%
107
46%
58
48%
43
41%
62
32%
77
43%
37
53%
86
47%
138
42%
146
39%
47
39%
110
46%
126
45%
114
43%
67
32%
121
48%
116
42%
84
43%
63
33%
305
44%
75
34%
REPEALING AND REPLACING
OBAMACARE
394
39%
23
25%
83
43%
82
35%
44
37%
48
46%
82
42%
76
42%
26
38%
77
42%
128
39%
149
40%
39
32%
92
38%
97
35%
114
42%
91
43%
89
35%
114
42%
76
39%
88
46%
271
39%
90
41%
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
213
21%
22
24%
48
25%
51
22%
29
24%
19
18%
40
21%
33
18%
10
15%
37
20%
79
24%
75
20%
23
19%
62
26%
59
21%
54
20%
38
18%
53
21%
46
17%
50
25%
39
21%
139
20%
47
21%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 40-3
QUESTION 40C:
And, which of the following issues should be Donald Trump's NEXT top priority as President?
PAGE 339
Combined Choices.
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
STRENGTHENING AMERICA'S
NATIONAL SECURITY
523
52%
170
56%
201
51%
371
53%
135
52%
17
37%
103
50%
290
55%
112
49%
121
50%
69
52%
153
51%
222
51%
91
47%
210
56%
25
58%
70
49%
97
53%
36
57%
96
51%
105
53%
33
45%
61
56%
CREATING AMERICAN JOBS
453
45%
117
39%
188
48%
305
44%
124
48%
24
53%
100
49%
237
45%
104
46%
112
46%
57
43%
139
46%
197
45%
94
49%
162
43%
24
55%
75
53%
77
42%
29
45%
79
42%
88
44%
35
47%
47
43%
STOPPING ILLEGAL
IMMIGRATION
417
42%
144
48%
146
37%
290
42%
112
43%
15
33%
79
39%
224
42%
91
40%
102
42%
66
50%
123
41%
190
44%
75
39%
153
41%
19
43%
57
40%
73
40%
23
36%
78
42%
84
42%
33
45%
51
47%
REPEALING AND REPLACING
OBAMACARE
394
39%
129
43%
161
41%
289
42%
86
33%
18
41%
73
36%
209
39%
91
40%
94
38%
53
40%
127
42%
180
42%
69
36%
144
39%
11
25%
55
38%
79
43%
25
39%
85
46%
75
38%
30
41%
33
31%
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
213
21%
44
15%
93
24%
137
20%
60
23%
16
36%
54
26%
98
19%
55
24%
60
25%
20
15%
58
19%
77
18%
58
30%
78
21%
8
19%
29
20%
41
22%
15
23%
36
19%
44
22%
16
22%
24
22%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 40-4
QUESTION 40C:
And, which of the following issues should be Donald Trump's NEXT top priority as President?
PAGE 340
Combined Choices.
BANNER 4
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
======================= ================== =======================
VOTE
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
GOP IN
CONGRESS
APPROVAL
WHY DISAPP
=========== ===================
NOT
TOTAL TOTAL NOT
CONS
TOO
APPRV DISAP MOVING ENOUGH CONS
----- ----- ------ ------ -----
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
STRENGTHENING AMERICA'S
NATIONAL SECURITY
523
52%
49
51%
52
49%
101
50%
422
53%
354
54%
13
49%
156
49%
233
56%
257
50%
490
53%
33
45%
435
53%
88
47%
57
50%
23
53%
8
28%
82
49%
441
53%
419
53%
92
48%
CREATING AMERICAN JOBS
453
45%
41
43%
51
48%
93
46%
361
45%
284
43%
18
68%
151
48%
165
40%
243
48%
408
44%
45
62%
366
45%
87
47%
57
51%
16
37%
15
48%
93
55%
360
43%
345
44%
96
50%
STOPPING ILLEGAL
IMMIGRATION
417
42%
38
40%
48
44%
86
42%
332
42%
285
43%
11
43%
121
38%
210
50%
190
37%
400
43%
17
24%
343
42%
74
40%
40
35%
21
48%
14
47%
66
40%
351
42%
337
43%
71
37%
REPEALING AND REPLACING
OBAMACARE
394
39%
32
34%
35
32%
67
33%
327
41%
267
41%
5
20%
121
38%
150
36%
221
43%
371
40%
22
31%
320
39%
74
40%
48
42%
19
44%
7
25%
61
36%
333
40%
311
40%
75
39%
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
213
21%
30
31%
29
27%
58
29%
155
19%
122
19%
5
20%
86
27%
76
18%
109
21%
185
20%
29
39%
166
20%
47
26%
24
21%
8
18%
16
53%
33
20%
180
22%
158
20%
48
25%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 40-5
QUESTION 40C:
And, which of the following issues should be Donald Trump's NEXT top priority as President?
PAGE 341
Combined Choices.
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
STRENGTHENING AMERICA'S
NATIONAL SECURITY
523
52%
478
53%
26
44%
440
54%
35
45%
276
53%
118
48%
46
50%
453
53%
293
71%
91
33%
38
35%
46
43%
54
55%
186
82%
69
38%
57
44%
46
50%
118
58%
82
57%
70
53%
59
48%
295
52%
227
53%
CREATING AMERICAN JOBS
453
45%
404
45%
27
47%
370
45%
38
48%
237
46%
106
44%
54
58%
372
43%
137
33%
186
68%
46
42%
47
44%
38
38%
71
31%
126
70%
28
22%
38
41%
86
42%
76
53%
37
29%
47
39%
240
42%
213
49%
STOPPING ILLEGAL
IMMIGRATION
417
42%
388
43%
17
29%
342
42%
31
39%
201
39%
114
47%
35
38%
366
43%
203
49%
94
34%
41
38%
38
36%
41
42%
94
41%
49
27%
108
84%
38
41%
88
43%
51
36%
94
72%
39
32%
272
48%
146
34%
REPEALING AND REPLACING
OBAMACARE
394
39%
357
39%
22
38%
331
40%
27
35%
219
42%
87
36%
25
27%
355
41%
131
32%
100
36%
56
51%
60
56%
47
48%
76
34%
62
34%
37
29%
38
41%
74
36%
49
34%
39
30%
78
64%
216
38%
178
41%
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
213
21%
183
20%
24
41%
157
19%
25
32%
102
20%
62
25%
25
27%
172
20%
60
14%
79
29%
37
34%
21
20%
18
18%
27
12%
55
30%
27
21%
24
26%
40
20%
30
20%
21
16%
21
17%
112
20%
101
23%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 40-6
QUESTION 40C:
And, which of the following issues should be Donald Trump's NEXT top priority as President?
PAGE 342
Combined Choices.
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
STRENGTHENING AMERICA'S
NATIONAL SECURITY
523
52%
32
42%
128
55%
136
51%
59
55%
99
53%
21
63%
48
48%
150
55%
372
51%
218
52%
305
52%
74
48%
440
53%
272
53%
198
53%
197
53%
139
58%
26
54%
81
49%
435
54%
88
45%
47
47%
CREATING AMERICAN JOBS
453
45%
34
45%
89
38%
128
48%
48
45%
87
47%
14
41%
53
54%
144
53%
309
43%
203
49%
250
43%
89
58%
358
43%
217
42%
154
41%
190
51%
101
42%
32
66%
79
48%
343
43%
110
57%
54
54%
STOPPING ILLEGAL
IMMIGRATION
417
42%
47
61%
118
51%
106
40%
40
38%
62
33%
12
37%
32
33%
108
40%
309
43%
172
41%
245
42%
66
43%
349
42%
216
42%
189
50%
138
37%
123
51%
9
19%
59
36%
355
44%
63
32%
31
31%
REPEALING AND REPLACING
OBAMACARE
394
39%
19
25%
75
32%
106
40%
48
45%
92
50%
15
45%
38
39%
93
34%
301
41%
154
37%
239
41%
52
34%
337
40%
224
44%
142
38%
142
38%
84
35%
18
38%
72
44%
325
40%
69
35%
39
39%
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
213
21%
20
27%
55
24%
56
21%
19
18%
32
17%
5
14%
26
26%
53
19%
161
22%
84
20%
129
22%
27
18%
182
22%
95
19%
68
18%
79
21%
34
14%
11
24%
38
23%
155
19%
58
30%
31
30%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 40-7
QUESTION 40C:
And, which of the following issues should be Donald Trump's NEXT top priority as President?
PAGE 343
Combined Choices.
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
STRENGTHENING AMERICA'S
NATIONAL SECURITY
523
52%
251
53%
105
49%
102
55%
64
51%
523
100%
175
39%
177
43%
128
33%
42
20%
338
100%
66
28%
49
28%
59
34%
11
13%
58
47%
151
57%
181
54%
391
54%
132
48%
349
53%
174
52%
457
55%
66
39%
CREATING AMERICAN JOBS
453
45%
204
43%
101
47%
87
47%
61
49%
175
33%
453
100%
79
19%
122
31%
77
36%
109
32%
234
100%
54
31%
30
18%
26
32%
33
27%
100
38%
165
49%
298
41%
155
56%
329
50%
124
37%
357
43%
96
57%
STOPPING ILLEGAL
IMMIGRATION
417
42%
216
45%
79
37%
66
36%
56
45%
177
34%
79
17%
417
100%
105
27%
56
26%
118
35%
48
21%
51
29%
172
100%
28
34%
95
78%
138
52%
121
36%
355
49%
63
23%
195
29%
222
66%
344
41%
73
44%
REPEALING AND REPLACING
OBAMACARE
394
39%
173
36%
96
45%
76
41%
48
39%
128
25%
122
27%
105
25%
394
100%
38
18%
80
24%
68
29%
175
100%
54
31%
16
20%
40
33%
100
38%
138
41%
279
38%
115
42%
298
45%
96
28%
319
38%
74
44%
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
213
21%
112
23%
44
21%
38
20%
19
15%
42
8%
77
17%
56
13%
38
10%
213
100%
31
9%
51
22%
22
12%
28
16%
81
100%
19
15%
39
15%
71
21%
128
18%
85
31%
157
24%
56
17%
187
22%
27
16%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 40-8
QUESTION 40C:
And, which of the following issues should be Donald Trump's NEXT top priority as President?
PAGE 344
Combined Choices.
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
STRENGTHENING AMERICA'S
NATIONAL SECURITY
523
52%
398
54%
125
48%
263
55%
105
49%
80
55%
54
46%
21
47%
371
54%
116
46%
36
59%
466
53%
56
48%
219
52%
242
54%
461
53%
62
50%
139
51%
383
53%
202
52%
286
52%
236
52%
170
50%
CREATING AMERICAN JOBS
453
45%
330
44%
123
48%
203
43%
98
46%
61
42%
61
52%
29
64%
301
44%
124
49%
28
46%
381
43%
72
61%
161
38%
222
49%
383
44%
70
56%
115
42%
338
47%
161
41%
220
40%
233
51%
177
52%
STOPPING ILLEGAL
IMMIGRATION
417
42%
305
41%
113
44%
207
43%
84
39%
54
37%
56
48%
17
37%
294
43%
98
39%
26
42%
378
43%
40
34%
215
51%
166
37%
380
43%
37
30%
145
53%
272
38%
176
45%
267
49%
150
33%
111
33%
REPEALING AND REPLACING
OBAMACARE
394
39%
296
40%
97
38%
188
39%
89
42%
62
43%
43
37%
11
25%
271
39%
101
40%
21
34%
349
40%
44
38%
170
40%
174
39%
344
39%
50
40%
99
36%
295
41%
159
41%
214
39%
180
40%
141
42%
STOPPING THE JOB-KILLING
IMPACTS OF FOREIGN TRADE
DEALS
213
21%
154
21%
59
23%
95
20%
50
24%
35
24%
21
18%
12
27%
136
20%
66
26%
11
19%
191
22%
23
19%
84
20%
99
22%
183
21%
30
24%
52
19%
161
22%
82
21%
107
20%
106
23%
77
23%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 41-1
QUESTION 41:
How important is it to you that the wall gets built along the border with Mexico?
PAGE 345
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (IMPORTANT - NOT
IMPORTANT)
450
45%
338
64%
49
17%
387
48%
60
32%
88
47%
97
39%
182
47%
84
46%
59
64%
122
47%
89
36%
72
43%
108
46%
116
49%
334
44%
217
42%
233
49%
57
29%
76
43%
115
55%
97
43%
104
55%
TOTAL IMPORTANT
---------------
725
72%
431
82%
166
59%
597
74%
123
66%
137
74%
172
70%
283
74%
133
73%
75
82%
192
73%
168
68%
118
72%
172
73%
176
75%
549
72%
368
71%
356
74%
127
65%
128
71%
163
77%
160
72%
147
78%
TOTAL NOT IMPORTANT
-------------------
275
28%
93
18%
117
41%
210
26%
64
34%
49
26%
75
30%
102
26%
49
27%
17
18%
69
27%
78
32%
47
28%
64
27%
60
25%
215
28%
152
29%
124
26%
70
35%
51
29%
48
23%
63
28%
42
22%
ONE OF THE MOST IMPORTANT
ISSUES
123
12%
76
15%
21
7%
97
12%
22
12%
21
11%
30
12%
51
13%
21
11%
13
14%
32
12%
28
11%
20
12%
29
12%
24
10%
98
13%
65
13%
57
12%
25
13%
29
16%
14
7%
29
13%
25
13%
VERY IMPORTANT
264
26%
176
34%
57
20%
233
29%
30
16%
42
23%
57
23%
113
29%
52
28%
25
28%
77
29%
62
25%
55
34%
45
19%
51
22%
213
28%
132
25%
132
28%
50
25%
46
26%
64
31%
58
26%
46
24%
SOMEWHAT IMPORTANT
338
34%
179
34%
87
31%
267
33%
72
38%
74
40%
85
34%
119
31%
60
33%
37
40%
83
32%
78
32%
43
26%
98
42%
101
43%
238
31%
171
33%
167
35%
52
27%
53
30%
84
40%
73
33%
75
40%
NOT VERY IMPORTANT
203
20%
65
12%
92
32%
156
19%
45
24%
37
20%
49
20%
77
20%
40
22%
9
10%
55
21%
54
22%
37
23%
48
20%
44
19%
159
21%
113
22%
90
19%
57
29%
40
22%
28
13%
45
20%
33
18%
72
7%
28
5%
26
9%
54
7%
18
10%
13
7%
26
10%
24
6%
9
5%
7
8%
15
6%
25
10%
9
6%
16
7%
16
7%
56
7%
39
7%
34
7%
13
6%
12
7%
20
10%
18
8%
9
5%
NOT AT ALL IMPORTANT
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 41-2
QUESTION 41:
How important is it to you that the wall gets built along the border with Mexico?
PAGE 346
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (IMPORTANT - NOT
IMPORTANT)
450
45%
32
34%
93
48%
93
40%
59
50%
26
25%
99
51%
109
60%
45
65%
118
64%
126
39%
157
42%
48
40%
102
42%
115
41%
143
53%
90
43%
161
64%
177
65%
45
23%
52
27%
387
55%
49
23%
TOTAL IMPORTANT
---------------
725
72%
62
67%
144
74%
162
70%
90
75%
65
62%
147
75%
145
80%
57
82%
151
82%
226
69%
264
71%
84
70%
171
71%
197
71%
206
77%
151
71%
206
82%
225
82%
120
61%
122
64%
543
78%
134
61%
TOTAL NOT IMPORTANT
-------------------
275
28%
31
33%
51
26%
70
30%
30
25%
39
38%
48
25%
36
20%
12
18%
33
18%
100
31%
107
29%
36
30%
70
29%
82
29%
63
23%
61
29%
45
18%
48
18%
76
39%
70
36%
156
22%
85
39%
ONE OF THE MOST IMPORTANT
ISSUES
123
12%
15
16%
22
11%
29
12%
16
13%
10
10%
21
11%
25
14%
9
14%
32
17%
33
10%
41
11%
16
14%
30
13%
35
13%
35
13%
22
10%
41
16%
35
13%
13
7%
20
10%
91
13%
26
12%
VERY IMPORTANT
264
26%
27
29%
54
28%
51
22%
28
23%
22
22%
57
29%
53
29%
18
26%
65
36%
73
22%
99
27%
27
23%
62
26%
70
25%
76
28%
56
26%
81
32%
95
35%
39
20%
37
19%
214
31%
37
17%
SOMEWHAT IMPORTANT
338
34%
20
22%
68
35%
83
36%
46
38%
32
31%
69
35%
66
37%
29
43%
54
29%
120
37%
124
34%
40
34%
79
33%
92
33%
94
35%
73
34%
84
34%
95
35%
68
34%
65
34%
238
34%
70
32%
NOT VERY IMPORTANT
203
20%
28
30%
35
18%
50
22%
22
18%
29
28%
32
16%
28
16%
11
17%
26
14%
67
20%
84
23%
26
21%
52
22%
61
22%
41
15%
49
23%
34
13%
31
11%
58
29%
56
29%
126
18%
51
23%
72
7%
3
3%
16
8%
20
9%
8
7%
10
9%
16
8%
8
4%
1
1%
6
4%
33
10%
22
6%
10
9%
18
7%
21
8%
22
8%
12
6%
11
4%
17
6%
18
9%
14
7%
30
4%
34
15%
NOT AT ALL IMPORTANT
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 41-3
QUESTION 41:
How important is it to you that the wall gets built along the border with Mexico?
PAGE 347
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (IMPORTANT - NOT
IMPORTANT)
450
45%
212
70%
148
37%
360
52%
67
26%
23
52%
65
32%
269
51%
79
35%
102
42%
108
82%
151
50%
259
60%
57
29%
135
36%
24
56%
63
44%
86
47%
11
17%
98
52%
84
42%
36
49%
47
44%
TOTAL IMPORTANT
---------------
725
72%
257
85%
271
69%
528
76%
163
63%
34
76%
134
66%
399
75%
153
67%
173
71%
120
91%
226
75%
346
80%
125
65%
254
68%
34
78%
103
72%
135
74%
37
58%
143
76%
141
71%
55
75%
78
72%
TOTAL NOT IMPORTANT
-------------------
275
28%
45
15%
123
31%
168
24%
96
37%
11
24%
69
34%
130
25%
74
33%
71
29%
12
9%
75
25%
87
20%
68
35%
120
32%
9
22%
40
28%
48
26%
27
42%
44
24%
57
29%
19
25%
30
28%
ONE OF THE MOST IMPORTANT
ISSUES
123
12%
56
18%
34
9%
90
13%
28
11%
5
11%
20
10%
76
14%
18
8%
28
12%
39
29%
21
7%
60
14%
16
8%
46
12%
5
12%
16
11%
22
12%
8
12%
23
12%
28
14%
11
15%
10
9%
VERY IMPORTANT
264
26%
112
37%
89
23%
201
29%
53
20%
10
22%
46
23%
153
29%
48
21%
63
26%
58
44%
89
30%
147
34%
40
21%
78
21%
16
37%
26
18%
45
25%
12
18%
57
30%
56
28%
19
26%
33
30%
SOMEWHAT IMPORTANT
338
34%
89
30%
148
37%
237
34%
82
32%
19
43%
68
33%
170
32%
87
38%
82
34%
23
18%
115
38%
139
32%
69
36%
130
35%
13
30%
61
43%
67
37%
18
28%
62
33%
57
29%
25
34%
35
32%
NOT VERY IMPORTANT
203
20%
34
11%
94
24%
128
18%
67
26%
8
18%
52
25%
99
19%
57
25%
47
19%
11
8%
61
20%
72
17%
45
23%
86
23%
8
19%
28
20%
32
17%
17
27%
31
16%
47
24%
12
17%
27
25%
72
7%
11
4%
29
7%
40
6%
29
11%
3
6%
18
9%
32
6%
16
7%
24
10%
1
1%
14
5%
15
4%
23
12%
34
9%
1
3%
11
8%
16
9%
9
14%
14
7%
10
5%
7
9%
3
3%
NOT AT ALL IMPORTANT
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 41-4
QUESTION 41:
How important is it to you that the wall gets built along the border with Mexico?
PAGE 348
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (IMPORTANT - NOT
IMPORTANT)
450
45%
38
40%
35
33%
74
36%
376
47%
368
56%
6
24%
75
24%
317
76%
162
32%
479
52%
-29
-39%
404
50%
46
25%
40
36%
11
26%
-5
-16%
53
32%
397
48%
421
54%
24
13%
TOTAL IMPORTANT
---------------
725
72%
67
70%
71
67%
138
68%
587
74%
512
78%
17
62%
196
62%
367
88%
336
66%
703
76%
22
30%
609
75%
116
63%
76
68%
27
63%
13
42%
110
66%
615
74%
603
77%
107
56%
TOTAL NOT IMPORTANT
-------------------
275
28%
28
30%
36
33%
64
32%
211
26%
144
22%
10
38%
121
38%
50
12%
174
34%
224
24%
51
70%
206
25%
69
37%
36
32%
16
37%
17
58%
57
34%
218
26%
182
23%
83
44%
ONE OF THE MOST IMPORTANT
ISSUES
123
12%
7
7%
15
14%
22
11%
100
13%
95
15%
3
10%
25
8%
83
20%
37
7%
120
13%
3
4%
102
13%
20
11%
11
10%
7
17%
2
7%
19
11%
103
12%
100
13%
19
10%
VERY IMPORTANT
264
26%
24
26%
33
31%
57
28%
207
26%
201
31%
10
39%
52
17%
173
41%
84
16%
257
28%
8
10%
222
27%
43
23%
27
24%
12
27%
4
14%
36
21%
229
27%
235
30%
26
14%
SOMEWHAT IMPORTANT
338
34%
35
37%
23
22%
58
29%
280
35%
216
33%
3
12%
119
38%
111
27%
216
42%
327
35%
12
16%
285
35%
53
28%
38
34%
8
19%
6
21%
55
33%
283
34%
268
34%
63
33%
NOT VERY IMPORTANT
203
20%
19
20%
30
28%
49
24%
154
19%
113
17%
6
23%
84
26%
39
9%
142
28%
181
20%
22
30%
156
19%
47
25%
26
23%
11
26%
10
32%
40
24%
163
20%
137
17%
61
32%
72
7%
9
10%
6
5%
15
7%
57
7%
31
5%
4
15%
37
12%
11
3%
32
6%
43
5%
29
40%
50
6%
22
12%
10
9%
5
11%
8
26%
17
10%
55
7%
45
6%
23
12%
NOT AT ALL IMPORTANT
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 41-5
QUESTION 41:
How important is it to you that the wall gets built along the border with Mexico?
PAGE 349
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (IMPORTANT - NOT
IMPORTANT)
450
45%
461
51%
-4
-7%
416
51%
12
15%
245
47%
96
40%
-7
-8%
435
51%
240
58%
101
37%
31
28%
36
34%
41
42%
129
57%
57
31%
96
74%
51
55%
111
55%
28
19%
101
77%
59
48%
353
62%
97
22%
TOTAL IMPORTANT
---------------
725
72%
683
75%
27
47%
618
75%
45
58%
381
74%
170
70%
43
46%
647
75%
326
79%
188
68%
70
64%
71
67%
70
71%
177
78%
119
66%
112
87%
72
78%
157
77%
86
60%
116
89%
91
74%
460
81%
265
61%
TOTAL NOT IMPORTANT
-------------------
275
28%
222
25%
31
53%
202
25%
33
42%
136
26%
73
30%
50
54%
212
25%
86
21%
87
32%
39
36%
35
33%
29
29%
49
22%
62
34%
17
13%
21
22%
46
23%
58
40%
15
11%
32
26%
107
19%
168
39%
ONE OF THE MOST IMPORTANT
ISSUES
123
12%
119
13%
4
6%
107
13%
8
11%
63
12%
33
14%
8
9%
106
12%
66
16%
30
11%
8
7%
9
8%
10
10%
38
17%
10
5%
34
26%
15
16%
25
12%
17
11%
26
20%
17
14%
86
15%
36
8%
VERY IMPORTANT
264
26%
254
28%
7
11%
226
28%
20
26%
128
25%
79
33%
16
17%
235
27%
125
30%
59
22%
25
23%
24
23%
31
31%
71
31%
42
23%
37
29%
19
20%
55
27%
25
18%
54
41%
32
26%
191
34%
73
17%
SOMEWHAT IMPORTANT
338
34%
310
34%
17
29%
284
35%
17
21%
191
37%
57
24%
18
20%
307
36%
135
33%
99
36%
37
34%
38
36%
29
30%
69
31%
67
37%
41
32%
39
41%
77
38%
44
31%
36
28%
41
34%
183
32%
155
36%
NOT VERY IMPORTANT
203
20%
175
19%
15
26%
160
20%
17
22%
105
20%
51
21%
38
41%
158
18%
63
15%
61
22%
26
24%
29
28%
24
24%
40
18%
45
25%
13
10%
13
14%
35
17%
42
29%
14
11%
24
20%
87
15%
115
27%
72
7%
46
5%
16
27%
41
5%
16
20%
31
6%
22
9%
12
13%
55
6%
22
5%
26
10%
13
12%
5
5%
5
5%
9
4%
17
9%
3
3%
8
9%
10
5%
17
12%
1
1%
7
6%
20
3%
52
12%
NOT AT ALL IMPORTANT
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 41-6
QUESTION 41:
How important is it to you that the wall gets built along the border with Mexico?
PAGE 350
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (IMPORTANT - NOT
IMPORTANT)
450
45%
52
68%
176
76%
128
48%
53
50%
33
18%
-1
-3%
10
10%
91
33%
359
49%
161
39%
289
49%
35
23%
419
50%
268
52%
271
72%
111
30%
182
76%
-9
-19%
37
22%
447
55%
3
2%
-4
-4%
TOTAL IMPORTANT
---------------
725
72%
64
84%
204
88%
197
74%
80
75%
109
59%
16
48%
54
55%
182
67%
542
75%
288
69%
437
75%
94
61%
626
75%
390
76%
323
86%
242
65%
211
88%
20
41%
101
61%
627
78%
98
51%
48
48%
TOTAL NOT IMPORTANT
-------------------
275
28%
12
16%
28
12%
69
26%
27
25%
77
41%
17
52%
44
45%
92
33%
184
25%
127
31%
148
25%
59
39%
207
25%
122
24%
53
14%
131
35%
29
12%
29
59%
64
39%
180
22%
95
49%
53
52%
ONE OF THE MOST IMPORTANT
ISSUES
123
12%
13
17%
59
25%
20
7%
9
8%
14
7%
1
3%
7
7%
29
11%
94
13%
44
11%
78
13%
21
14%
101
12%
66
13%
80
21%
30
8%
50
21%
2
4%
9
5%
104
13%
18
9%
8
8%
VERY IMPORTANT
264
26%
33
43%
69
30%
72
27%
29
27%
37
20%
7
19%
18
18%
69
25%
196
27%
114
27%
151
26%
32
21%
230
28%
150
29%
133
35%
75
20%
91
38%
6
11%
31
19%
233
29%
31
16%
11
11%
SOMEWHAT IMPORTANT
338
34%
18
24%
76
33%
106
40%
42
39%
59
32%
9
26%
29
29%
85
31%
253
35%
130
31%
208
36%
41
26%
296
35%
174
34%
111
29%
137
37%
70
29%
12
25%
61
37%
289
36%
49
26%
29
29%
NOT VERY IMPORTANT
203
20%
7
9%
24
10%
54
20%
22
21%
55
30%
13
39%
27
27%
62
23%
141
19%
90
22%
113
19%
40
26%
159
19%
93
18%
43
11%
97
26%
25
11%
17
35%
44
27%
138
17%
65
34%
38
38%
72
7%
5
7%
4
2%
15
6%
5
4%
21
11%
4
12%
17
18%
30
11%
43
6%
37
9%
35
6%
20
13%
48
6%
29
6%
9
3%
34
9%
4
2%
12
24%
19
12%
42
5%
30
16%
14
14%
NOT AT ALL IMPORTANT
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 41-7
QUESTION 41:
How important is it to you that the wall gets built along the border with Mexico?
PAGE 351
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
**D/S (IMPORTANT - NOT
IMPORTANT)
450
45%
252
53%
74
35%
62
34%
62
50%
258
49%
143
31%
292
70%
164
42%
43
20%
171
51%
53
23%
60
34%
121
71%
44
54%
123
100%
264
100%
TOTAL IMPORTANT
---------------
725
72%
365
76%
143
67%
124
67%
93
75%
391
75%
298
66%
355
85%
279
71%
128
60%
255
75%
144
61%
118
67%
147
85%
63
77%
123
100%
TOTAL NOT IMPORTANT
-------------------
275
28%
113
24%
70
33%
61
33%
31
25%
132
25%
155
34%
63
15%
115
29%
85
40%
83
25%
90
39%
58
33%
25
15%
19
23%
ONE OF THE MOST IMPORTANT
ISSUES
123
12%
64
13%
24
11%
17
9%
17
14%
58
11%
33
7%
95
23%
40
10%
19
9%
36
11%
19
8%
18
10%
43
25%
VERY IMPORTANT
264
26%
126
26%
56
27%
41
22%
41
33%
151
29%
100
22%
138
33%
100
25%
39
18%
108
32%
44
19%
41
24%
SOMEWHAT IMPORTANT
338
34%
175
37%
63
29%
66
36%
35
28%
181
35%
165
36%
121
29%
138
35%
71
33%
111
33%
81
35%
NOT VERY IMPORTANT
203
20%
86
18%
48
23%
48
26%
21
17%
98
19%
113
25%
47
11%
90
23%
57
27%
63
19%
72
7%
27
6%
21
10%
13
7%
10
8%
34
7%
42
9%
16
4%
25
6%
28
13%
21
6%
NOT AT ALL IMPORTANT
P U B L I C
O P I N I O N
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
275
28%
664
66%
336
34%
831
83%
169
17%
338
100%
725 -275
100% -100%
141
21%
309
92%
393
47%
57
34%
264
100%
338
100%
725
100%
-
402
61%
323
96%
612
74%
113
67%
-
-
-
-
275
100%
262
39%
13
4%
219
26%
56
33%
7
9%
123
100%
-
-
123
17%
-
34
5%
89
26%
99
12%
24
14%
54
32%
17
21%
-
264
100%
-
264
36%
-
121
18%
144
43%
218
26%
46
27%
58
33%
50
29%
38
47%
-
-
338
100%
338
47%
-
248
37%
90
27%
295
36%
43
25%
64
28%
42
24%
18
11%
15
19%
-
-
-
-
203
74%
191
29%
12
4%
165
20%
38
22%
26
11%
15
9%
7
4%
3
4%
-
-
-
-
72
26%
71
11%
1
-
54
6%
18
11%
S T R A T E G I E S
725
72%
TRUMP
FLIP-FLOPS
===========
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 41-8
QUESTION 41:
How important is it to you that the wall gets built along the border with Mexico?
PAGE 352
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (IMPORTANT - NOT
IMPORTANT)
450
45%
346
47%
104
40%
247
52%
77
36%
53
36%
63
54%
9
20%
399
58%
37
15%
14
23%
423
48%
27
23%
283
67%
162
36%
445
51%
5
4%
194
70%
256
35%
223
57%
362
66%
88
19%
87
26%
TOTAL IMPORTANT
---------------
725
72%
544
73%
181
70%
363
76%
145
68%
100
68%
90
77%
27
60%
543
79%
145
57%
37
61%
653
74%
72
61%
354
83%
306
68%
660
75%
65
52%
234
85%
490
68%
307
79%
455
83%
270
60%
212
63%
TOTAL NOT IMPORTANT
-------------------
275
28%
198
27%
77
30%
116
24%
68
32%
47
32%
27
23%
18
40%
144
21%
108
43%
24
39%
230
26%
45
39%
71
17%
145
32%
215
25%
60
48%
41
15%
234
32%
83
21%
93
17%
182
40%
126
37%
ONE OF THE MOST IMPORTANT
ISSUES
123
12%
96
13%
26
10%
67
14%
19
9%
16
11%
18
15%
3
6%
100
15%
21
8%
2
3%
111
13%
11
10%
87
21%
31
7%
118
14%
4
3%
53
19%
69
10%
51
13%
101
18%
22
5%
17
5%
VERY IMPORTANT
264
26%
197
27%
67
26%
128
27%
43
20%
35
24%
43
37%
15
33%
208
30%
42
17%
13
22%
229
26%
35
30%
161
38%
85
19%
246
28%
18
15%
97
35%
167
23%
106
27%
180
33%
84
19%
67
20%
SOMEWHAT IMPORTANT
338
34%
251
34%
88
34%
168
35%
83
39%
49
34%
29
25%
9
21%
234
34%
82
32%
22
36%
312
35%
26
22%
105
25%
191
42%
296
34%
42
34%
84
30%
254
35%
150
38%
174
32%
164
36%
128
38%
NOT VERY IMPORTANT
203
20%
152
21%
51
20%
91
19%
48
23%
36
25%
19
16%
8
19%
107
16%
77
30%
19
31%
172
20%
30
26%
39
9%
118
26%
158
18%
45
36%
37
13%
166
23%
68
17%
76
14%
127
28%
99
29%
72
7%
46
6%
26
10%
25
5%
19
9%
10
7%
8
7%
10
21%
37
5%
31
12%
5
8%
57
6%
15
13%
31
7%
27
6%
58
7%
14
12%
4
1%
68
9%
15
4%
17
3%
55
12%
27
8%
NOT AT ALL IMPORTANT
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 353
Table 42-1
QUESTION 42:
Given that there are limited resources for government, if you had to recommend a choice, would you rather spend money building the wall or spend that money on fixing health
care?
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (BUILDING THE WALL FIXING HEALTH CARE)
-328
-33%
-114
-22%
-132
-47%
-246
-30%
-84
-45%
-80
-43%
-79
-32%
-115
-30%
-54
-30%
-21
-22%
-73
-28%
-74
-30%
-57
-34%
-103
-44%
-109
-46%
-219
-29%
-144
-28%
-184
-38%
-58
-30%
-63
-35%
-54
-26%
-98
-44%
-55
-29%
BUILDING THE WALL
336
34%
205
39%
76
27%
281
35%
52
28%
53
29%
84
34%
135
35%
64
35%
36
39%
94
36%
86
35%
54
33%
66
28%
64
27%
272
36%
188
36%
148
31%
69
35%
58
32%
79
37%
63
28%
67
35%
FIXING HEALTH CARE
664
66%
319
61%
207
73%
526
65%
135
72%
133
71%
163
66%
250
65%
118
65%
56
61%
167
64%
160
65%
111
67%
170
72%
172
73%
492
64%
332
64%
332
69%
128
65%
121
68%
132
63%
161
72%
122
65%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 354
Table 42-2
QUESTION 42:
Given that there are limited resources for government, if you had to recommend a choice, would you rather spend money building the wall or spend that money on fixing health
care?
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- -----
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
BASE=TOTAL SAMPLE
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (BUILDING THE WALL FIXING HEALTH CARE)
-328
-33%
-10
-10%
-52
-27%
-82
-35%
-34
-28%
-49
-47%
-65
-33%
-71
-39%
-21
-31%
-61
-33%
-126
-39%
-103
-28%
-38
-32%
-69
-29%
-75
-27%
-118
-44%
-66
-31%
-27
-11%
-87
-32%
-89
-46%
-85
-44%
-158
-23%
-118
-54%
BUILDING THE WALL
336
34%
42
45%
71
37%
75
32%
43
36%
28
27%
65
33%
55
30%
24
35%
61
33%
100
31%
134
36%
41
34%
86
36%
102
37%
75
28%
73
34%
112
45%
93
34%
53
27%
54
28%
270
39%
50
23%
FIXING HEALTH CARE
664
66%
51
55%
123
63%
157
68%
77
64%
76
73%
130
67%
126
70%
45
65%
122
67%
226
69%
237
64%
79
66%
155
64%
177
63%
193
72%
139
66%
139
55%
180
66%
143
73%
138
72%
428
61%
169
77%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 355
Table 42-3
QUESTION 42:
Given that there are limited resources for government, if you had to recommend a choice, would you rather spend money building the wall or spend that money on fixing health
care?
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (BUILDING THE WALL FIXING HEALTH CARE)
-328
-33%
-16
-5%
-159
-40%
-175
-25%
-132
-51%
-20
-45%
-100
-49%
-141
-27%
-105
-46%
-83
-34%
30
23%
-87
-29%
-57
-13%
-75
-39%
-196
-52%
-5
-12%
-74
-52%
-54
-30%
-25
-38%
-55
-29%
-61
-31%
-23
-31%
-31
-29%
BUILDING THE WALL
336
34%
143
47%
117
30%
261
37%
63
24%
12
27%
52
26%
194
37%
61
27%
81
33%
81
61%
107
36%
188
43%
59
31%
89
24%
19
44%
34
24%
64
35%
20
31%
66
35%
69
35%
25
34%
38
36%
FIXING HEALTH CARE
664
66%
159
53%
277
70%
436
63%
195
76%
33
73%
152
74%
335
63%
166
73%
163
67%
51
39%
194
64%
245
57%
134
69%
285
76%
24
56%
109
76%
119
65%
44
69%
121
65%
129
65%
49
66%
70
64%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 356
Table 42-4
QUESTION 42:
Given that there are limited resources for government, if you had to recommend a choice, would you rather spend money building the wall or spend that money on fixing health
care?
BANNER 4
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
======================= ================== =======================
VOTE
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
GOP IN
CONGRESS
APPROVAL
WHY DISAPP
=========== ===================
NOT
TOTAL TOTAL NOT
CONS
TOO
APPRV DISAP MOVING ENOUGH CONS
----- ----- ------ ------ -----
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (BUILDING THE WALL FIXING HEALTH CARE)
-328
-33%
-31
-32%
-50
-46%
-80
-40%
-248
-31%
-152
-23%
-6
-22%
-170
-54%
-17
-4%
-255
-50%
-272
-29%
-56
-76%
-270
-33%
-58
-32%
-36
-33%
-4
-9%
-18
-60%
-80
-48%
-248
-30%
-220
-28%
-96
-50%
BUILDING THE WALL
336
34%
32
34%
29
27%
61
30%
275
34%
252
38%
10
39%
73
23%
200
48%
128
25%
327
35%
9
12%
273
33%
63
34%
38
34%
19
45%
6
20%
44
26%
292
35%
282
36%
48
25%
FIXING HEALTH CARE
664
66%
63
66%
78
73%
141
70%
523
66%
404
62%
16
61%
244
77%
217
52%
383
75%
600
65%
64
88%
542
67%
122
66%
74
66%
23
55%
24
80%
124
74%
540
65%
502
64%
143
75%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 357
Table 42-5
QUESTION 42:
Given that there are limited resources for government, if you had to recommend a choice, would you rather spend money building the wall or spend that money on fixing health
care?
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (BUILDING THE WALL FIXING HEALTH CARE)
-328
-33%
-264
-29%
-37
-64%
-246
-30%
-38
-49%
-163
-32%
-70
-29%
-54
-59%
-254
-29%
-98
-24%
-92
-33%
-37
-34%
-72
-68%
-29
-29%
-43
-19%
-83
-46%
31
24%
-43
-46%
-59
-29%
-68
-47%
12
9%
-81
-66%
-104
-18%
-224
-52%
BUILDING THE WALL
336
34%
320
35%
11
18%
287
35%
20
25%
177
34%
86
36%
19
21%
303
35%
157
38%
91
33%
36
33%
17
16%
35
35%
92
41%
49
27%
80
62%
25
27%
72
36%
38
26%
71
54%
21
17%
232
41%
104
24%
FIXING HEALTH CARE
664
66%
585
65%
48
82%
533
65%
58
75%
340
66%
157
64%
74
79%
557
65%
255
62%
184
67%
73
67%
89
84%
64
65%
134
59%
132
73%
49
38%
68
73%
131
64%
106
74%
59
46%
101
83%
336
59%
328
76%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 358
Table 42-6
QUESTION 42:
Given that there are limited resources for government, if you had to recommend a choice, would you rather spend money building the wall or spend that money on fixing health
care?
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- -----
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (BUILDING THE WALL FIXING HEALTH CARE)
-328
-33%
5
7%
-30
-13%
-108
-41%
-36
-34%
-94
-51%
-15
-45%
-50
-51%
-93
-34%
-235
-32%
-146
-35%
-182
-31%
-46
-30%
-272
-33%
-129
-25%
-38
-10%
-171
-46%
3
1%
-35
-73%
-79
-48%
-220
-27%
-108
-56%
-64
-63%
BUILDING THE WALL
336
34%
41
54%
101
44%
79
30%
35
33%
46
25%
9
28%
24
25%
91
33%
245
34%
135
32%
201
34%
54
35%
281
34%
191
37%
169
45%
101
27%
121
51%
6
13%
43
26%
293
36%
43
22%
19
18%
FIXING HEALTH CARE
664
66%
35
46%
131
56%
187
70%
71
67%
140
75%
24
72%
74
75%
183
67%
481
66%
280
68%
383
66%
100
65%
552
66%
321
63%
207
55%
272
73%
119
49%
42
87%
122
74%
513
64%
151
78%
82
82%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 359
Table 42-7
QUESTION 42:
Given that there are limited resources for government, if you had to recommend a choice, would you rather spend money building the wall or spend that money on fixing health
care?
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- -----
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
**D/S (BUILDING THE WALL FIXING HEALTH CARE)
-328
-33%
-151
-32%
-80
-38%
-79
-43%
-18
-14%
-175
-33%
-206
-45%
27
7%
-202
-51%
-100
-47%
-114
-34%
-114
-49%
-107
-61%
36
21%
-28
-35%
55
45%
23
9%
-158
-47%
-80
-11%
BUILDING THE WALL
336
34%
163
34%
66
31%
53
29%
53
43%
174
33%
124
27%
222
53%
96
24%
56
26%
112
33%
60
26%
34
19%
104
60%
27
33%
89
73%
144
54%
90
27%
323
45%
13
5%
FIXING HEALTH CARE
664
66%
315
66%
146
69%
132
71%
71
57%
349
67%
329
73%
195
47%
298
76%
157
74%
226
67%
174
74%
141
81%
68
40%
55
67%
34
27%
121
46%
248
73%
402
55%
262
95%
P U B L I C
O P I N I O N
S T R A T E G I E S
275
28%
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
664
66%
336
34%
831
83%
169
17%
-248 -664
-90% -100%
336
100%
-273
-33%
-55
-32%
-
336
100%
279
34%
57
34%
664
100%
-
552
66%
112
66%
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 360
Table 42-8
QUESTION 42:
Given that there are limited resources for government, if you had to recommend a choice, would you rather spend money building the wall or spend that money on fixing health
care?
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ -----
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
BASE=TOTAL SAMPLE
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (BUILDING THE WALL FIXING HEALTH CARE)
-328
-33%
-237
-32%
-91
-35%
-136
-28%
-101
-47%
-52
-35%
-16
-14%
-23
-52%
-180
-26%
-119
-47%
-30
-49%
-281
-32%
-47
-40%
-49
-11%
-205
-46%
-254
-29%
-74
-59%
-41
-15%
-287
-40%
-120
-31%
-88
-16%
-240
-53%
-171
-51%
BUILDING THE WALL
336
34%
252
34%
84
32%
171
36%
56
26%
47
32%
51
43%
11
24%
253
37%
67
26%
16
26%
301
34%
35
30%
188
44%
123
27%
311
35%
25
20%
117
43%
219
30%
135
35%
230
42%
106
23%
83
25%
FIXING HEALTH CARE
664
66%
489
66%
175
68%
307
64%
157
74%
99
68%
67
57%
34
76%
433
63%
186
74%
45
74%
582
66%
82
70%
237
56%
328
73%
565
65%
99
80%
158
57%
506
70%
255
65%
318
58%
346
77%
254
75%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 361
Table 43-1
QUESTION 43:
Thinking some more about health care, will you and your family personally be helped or hurt by changing the current health care system, including the Affordable Care Act, also
known as Obamacare?
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (HELPED - HURT)
483
48%
274
52%
111
39%
385
48%
92
49%
88
47%
120
49%
182
47%
93
51%
45
49%
131
50%
106
43%
80
49%
121
51%
127
54%
356
47%
267
51%
216
45%
112
57%
55
31%
106
50%
106
47%
105
56%
HELPED
742
74%
399
76%
197
70%
596
74%
139
75%
137
74%
183
74%
283
74%
138
76%
69
75%
196
75%
176
72%
123
74%
178
76%
182
77%
560
73%
393
76%
348
73%
155
78%
117
65%
158
75%
165
74%
147
78%
HURT
258
26%
125
24%
86
30%
211
26%
48
25%
49
26%
64
26%
102
26%
44
24%
23
25%
65
25%
70
28%
42
26%
58
24%
54
23%
204
27%
127
24%
132
27%
42
22%
62
35%
53
25%
59
26%
42
22%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 362
Table 43-2
QUESTION 43:
Thinking some more about health care, will you and your family personally be helped or hurt by changing the current health care system, including the Affordable Care Act, also
known as Obamacare?
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (HELPED - HURT)
483
48%
56
60%
94
48%
118
51%
71
59%
56
54%
67
34%
93
51%
34
49%
88
48%
152
47%
186
50%
57
47%
121
50%
146
52%
119
44%
97
46%
144
58%
130
48%
85
43%
85
44%
398
57%
59
27%
HELPED
742
74%
74
80%
144
74%
175
75%
95
80%
80
77%
131
67%
137
76%
52
75%
136
74%
239
73%
278
75%
89
74%
181
75%
212
76%
194
72%
154
73%
197
79%
202
74%
141
72%
138
72%
548
79%
139
64%
HURT
258
26%
19
20%
51
26%
57
25%
24
20%
24
23%
64
33%
44
24%
18
25%
48
26%
87
27%
92
25%
32
26%
60
25%
67
24%
75
28%
57
27%
53
21%
72
26%
56
28%
54
28%
150
21%
80
36%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 363
Table 43-3
QUESTION 43:
Thinking some more about health care, will you and your family personally be helped or hurt by changing the current health care system, including the Affordable Care Act, also
known as Obamacare?
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (HELPED - HURT)
483
48%
145
48%
208
53%
353
51%
109
42%
21
46%
93
46%
251
47%
103
45%
130
53%
69
52%
142
47%
212
49%
83
43%
189
50%
20
47%
68
47%
86
47%
34
53%
102
55%
80
40%
34
46%
59
55%
HELPED
742
74%
224
74%
301
76%
525
75%
184
71%
33
73%
148
73%
390
74%
165
73%
187
77%
101
76%
221
74%
322
74%
138
71%
281
75%
32
73%
105
74%
135
74%
49
76%
145
77%
139
70%
54
73%
84
78%
HURT
258
26%
79
26%
93
24%
172
25%
75
29%
12
27%
55
27%
139
26%
62
27%
57
23%
32
24%
79
26%
111
26%
55
29%
92
25%
11
27%
38
26%
48
26%
15
24%
42
23%
59
30%
20
27%
24
22%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 364
Table 43-4
QUESTION 43:
Thinking some more about health care, will you and your family personally be helped or hurt by changing the current health care system, including the Affordable Care Act, also
known as Obamacare?
BANNER 4
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
======================= ================== =======================
VOTE
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
GOP IN
CONGRESS
APPROVAL
WHY DISAPP
=========== ===================
NOT
TOTAL TOTAL NOT
CONS
TOO
APPRV DISAP MOVING ENOUGH CONS
----- ----- ------ ------ -----
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (HELPED - HURT)
483
48%
29
30%
43
41%
72
36%
411
52%
358
55%
9
34%
117
37%
235
57%
250
49%
485
52%
-2
-3%
418
51%
65
35%
48
43%
15
35%
3
9%
77
46%
406
49%
404
52%
73
38%
HELPED
742
74%
62
65%
75
70%
137
68%
604
76%
507
77%
18
67%
217
68%
326
78%
380
74%
706
76%
36
49%
616
76%
125
68%
80
71%
29
67%
16
54%
122
73%
619
74%
594
76%
132
69%
HURT
258
26%
33
35%
32
30%
65
32%
193
24%
149
23%
9
33%
100
32%
91
22%
130
26%
221
24%
37
51%
199
24%
60
32%
32
29%
14
33%
14
46%
45
27%
213
26%
190
24%
59
31%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 365
Table 43-5
QUESTION 43:
Thinking some more about health care, will you and your family personally be helped or hurt by changing the current health care system, including the Affordable Care Act, also
known as Obamacare?
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (HELPED - HURT)
483
48%
474
52%
-6
-10%
410
50%
30
39%
274
53%
84
35%
37
40%
433
50%
205
50%
120
44%
61
56%
49
46%
48
49%
122
54%
73
40%
58
45%
40
43%
80
40%
52
36%
69
53%
63
52%
290
51%
193
45%
HELPED
742
74%
689
76%
26
45%
615
75%
54
69%
396
76%
164
67%
65
70%
646
75%
308
75%
198
72%
85
78%
77
73%
74
74%
174
77%
127
70%
94
72%
66
71%
142
70%
98
68%
100
76%
93
76%
429
76%
313
72%
HURT
258
26%
216
24%
32
55%
205
25%
24
31%
122
24%
80
33%
28
30%
214
25%
104
25%
77
28%
24
22%
28
27%
25
26%
52
23%
54
30%
36
28%
27
29%
61
30%
46
32%
31
24%
29
24%
139
24%
120
28%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 366
Table 43-6
QUESTION 43:
Thinking some more about health care, will you and your family personally be helped or hurt by changing the current health care system, including the Affordable Care Act, also
known as Obamacare?
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (HELPED - HURT)
483
48%
45
59%
135
58%
116
44%
47
44%
92
49%
18
52%
32
32%
98
36%
385
53%
198
48%
285
49%
54
35%
435
52%
272
53%
215
57%
173
46%
125
52%
6
12%
72
44%
438
54%
45
23%
26
26%
HELPED
742
74%
60
79%
184
79%
191
72%
77
72%
139
75%
26
76%
65
66%
186
68%
555
76%
307
74%
435
74%
104
67%
634
76%
392
77%
296
79%
273
73%
182
76%
27
56%
118
72%
622
77%
120
62%
64
63%
HURT
258
26%
16
21%
49
21%
75
28%
30
28%
47
25%
8
24%
33
34%
88
32%
171
24%
109
26%
150
26%
50
33%
199
24%
120
23%
80
21%
100
27%
58
24%
21
44%
46
28%
184
23%
74
38%
37
37%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 367
Table 43-7
QUESTION 43:
Thinking some more about health care, will you and your family personally be helped or hurt by changing the current health care system, including the Affordable Care Act, also
known as Obamacare?
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
**D/S (HELPED - HURT)
483
48%
203
43%
107
50%
91
49%
82
66%
273
52%
207
46%
192
46%
199
51%
95
45%
183
54%
91
39%
95
54%
79
46%
34
42%
70
57%
130
49%
163
48%
363
50%
121
44%
314
47%
169
50%
414
50%
69
41%
HELPED
742
74%
341
71%
160
75%
138
75%
103
83%
398
76%
330
73%
305
73%
296
75%
154
72%
261
77%
163
70%
135
77%
125
73%
58
71%
96
79%
197
75%
251
74%
544
75%
198
72%
489
74%
252
75%
623
75%
119
70%
HURT
258
26%
137
29%
53
25%
47
25%
21
17%
125
24%
123
27%
113
27%
97
25%
59
28%
77
23%
71
30%
40
23%
46
27%
24
29%
26
21%
67
25%
88
26%
181
25%
77
28%
175
26%
84
25%
209
25%
50
30%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 368
Table 43-8
QUESTION 43:
Thinking some more about health care, will you and your family personally be helped or hurt by changing the current health care system, including the Affordable Care Act, also
known as Obamacare?
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
1000
100%
742
74%
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (HELPED - HURT)
483
48%
742 -258
100% -100%
254
53%
105
49%
61
42%
47
41%
16
35%
362
53%
93
37%
27
45%
442
50%
42
36%
229
54%
216
48%
444
51%
39
31%
128
47%
355
49%
203
52%
286
52%
197
44%
166
49%
HELPED
742
74%
742
100%
-
366
77%
159
75%
104
71%
82
70%
31
67%
524
76%
173
68%
44
72%
662
75%
79
68%
327
77%
333
74%
660
75%
82
66%
202
73%
540
74%
296
76%
417
76%
325
72%
252
75%
HURT
258
26%
-
258
100%
112
23%
54
25%
43
29%
35
30%
15
33%
162
24%
80
32%
17
28%
221
25%
38
32%
98
23%
118
26%
216
25%
43
34%
73
27%
185
26%
94
24%
131
24%
128
28%
86
25%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 44-1
QUESTION 44:
Who do you blame MOST for the initial failed attempt to repeal and replace Obamacare?
PAGE 369
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
THE DEMOCRATS
478
48%
(1)
282
54%
(1)
125
44%
(1)
407
50%
(1)
70
38%
(1)
91
49%
(1)
108
44%
(1)
191
50%
(1)
89
49%
(1)
44
47%
(1)
116
45%
(1)
119
48%
(1)
79
48%
(1)
121
51%
(1)
117
49%
(1)
362
47%
(1)
218
42%
(1)
260
54%
(1)
104
53%
(1)
91
51%
(1)
94
45%
(1)
95
42%
(1)
93
49%
(1)
HARDLINE CONSERVATIVE
REPUBLICANS IN THE FREEDOM
CAUCUS
213
21%
(2)
84
16%
(2)
79
28%
(2)
163
20%
(2)
48
26%
(2)
46
25%
(2)
49
20%
(2)
71
19%
(2)
47
26%
(2)
23
25%
(2)
63
24%
(2)
49
20%
(2)
32
19%
(2)
46
19%
(2)
48
20%
(2)
165
22%
(2)
133
26%
(2)
80
17%
(3)
30
15%
(2)
33
19%
(2)
46
22%
(2)
52
23%
(2)
52
28%
(2)
MODERATE REPUBLICANS
146
15%
(3)
73
14%
(3)
49
17%
(3)
123
15%
(3)
22
12%
(4)
23
12%
(3)
47
19%
(3)
58
15%
(3)
18
10%
(4)
14
16%
(3)
35
14%
(3)
37
15%
(3)
26
16%
(3)
33
14%
(3)
29
12%
(4)
117
15%
(3)
66
13%
(4)
80
17%
(2)
27
14%
(3)
29
16%
(3)
29
14%
(4)
42
19%
(3)
19
10%
(4)
PAUL RYAN
117
12%
(4)
63
12%
(4)
20
7%
(4)
83
10%
(4)
35
18%
(3)
17
9%
(4)
29
12%
(4)
51
13%
(4)
19
11%
(3)
9
10%
(4)
32
12%
(4)
30
12%
(4)
20
12%
(4)
26
11%
(4)
31
13%
(3)
86
11%
(4)
79
15%
(3)
38
8%
(4)
20
10%
(4)
17
9%
(4)
33
15%
(3)
27
12%
(4)
21
11%
(3)
DONALD TRUMP
45
5%
(5)
22
4%
(5)
10
4%
(5)
32
4%
(5)
12
6%
(5)
9
5%
(5)
14
6%
(5)
13
3%
(5)
9
5%
(5)
2
2%
(5)
14
6%
(5)
10
4%
(5)
8
5%
(5)
10
4%
(5)
12
5%
(5)
34
4%
(5)
23
4%
(5)
22
5%
(5)
16
8%
(5)
9
5%
(5)
9
4%
(5)
8
3%
(5)
3
2%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 44-2
QUESTION 44:
Who do you blame MOST for the initial failed attempt to repeal and replace Obamacare?
PAGE 370
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
THE DEMOCRATS
478
48%
(1)
42
46%
(1)
83
43%
(1)
92
40%
(1)
50
42%
(1)
62
60%
(1)
102
52%
(1)
96
53%
(1)
43
63%
(1)
97
53%
(1)
162
50%
(1)
170
46%
(1)
49
41%
(1)
114
47%
(1)
104
37%
(1)
145
54%
(1)
115
54%
(1)
117
47%
(1)
165
60%
(1)
77
39%
(1)
93
49%
(1)
357
51%
(1)
83
38%
(1)
HARDLINE CONSERVATIVE
REPUBLICANS IN THE FREEDOM
CAUCUS
213
21%
(2)
13
14%
(4)
44
23%
(2)
76
33%
(2)
40
33%
(2)
17
16%
(3)
35
18%
(2)
28
16%
(3)
13
18%
(2)
24
13%
(4)
74
23%
(2)
83
22%
(2)
32
26%
(2)
54
23%
(2)
79
28%
(2)
44
16%
(3)
36
17%
(2)
44
17%
(2)
40
15%
(2)
68
35%
(2)
38
20%
(3)
140
20%
(2)
54
25%
(2)
MODERATE REPUBLICANS
146
15%
(3)
9
9%
(5)
28
14%
(4)
30
13%
(3)
15
12%
(3)
19
18%
(2)
30
16%
(3)
31
17%
(2)
4
6%
(4)
27
15%
(3)
48
15%
(3)
53
14%
(3)
18
15%
(3)
30
13%
(4)
36
13%
(4)
45
17%
(2)
35
16%
(3)
37
15%
(4)
36
13%
(3)
23
12%
(3)
38
20%
(2)
90
13%
(3)
40
18%
(3)
PAUL RYAN
117
12%
(4)
16
17%
(2)
34
17%
(3)
29
13%
(4)
14
12%
(4)
4
4%
(4)
15
8%
(4)
19
11%
(4)
7
10%
(3)
29
16%
(2)
26
8%
(4)
47
13%
(4)
16
13%
(4)
36
15%
(3)
43
16%
(3)
19
7%
(4)
19
9%
(4)
43
17%
(3)
20
7%
(4)
22
11%
(4)
17
9%
(4)
88
13%
(4)
23
11%
(4)
DONALD TRUMP
45
5%
(5)
13
14%
(3)
6
3%
(5)
4
2%
(5)
1
1%
(5)
3
3%
(5)
13
6%
(5)
7
4%
(5)
2
3%
(5)
6
4%
(5)
15
5%
(5)
18
5%
(5)
6
5%
(5)
7
3%
(5)
16
6%
(5)
15
6%
(5)
7
3%
(5)
10
4%
(5)
12
4%
(5)
7
3%
(5)
6
3%
(5)
23
3%
(5)
19
9%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 44-3
QUESTION 44:
Who do you blame MOST for the initial failed attempt to repeal and replace Obamacare?
PAGE 371
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
THE DEMOCRATS
478
48%
(1)
154
51%
(1)
171
43%
(1)
325
47%
(1)
134
52%
(1)
20
44%
(1)
113
55%
(1)
250
47%
(1)
110
49%
(1)
119
49%
(1)
53
40%
(1)
134
44%
(1)
187
43%
(1)
81
42%
(1)
210
56%
(1)
13
30%
(2)
78
55%
(1)
79
43%
(1)
29
45%
(1)
98
52%
(1)
93
47%
(1)
38
51%
(1)
51
47%
(1)
HARDLINE CONSERVATIVE
REPUBLICANS IN THE FREEDOM
CAUCUS
213
21%
(2)
42
14%
(4)
111
28%
(2)
153
22%
(2)
54
21%
(2)
6
13%
(4)
33
16%
(2)
106
20%
(2)
53
23%
(2)
55
22%
(2)
15
11%
(4)
68
23%
(2)
83
19%
(2)
66
34%
(2)
64
17%
(2)
16
37%
(1)
30
21%
(2)
37
20%
(2)
12
19%
(3)
36
19%
(2)
35
18%
(3)
19
25%
(2)
28
26%
(2)
MODERATE REPUBLICANS
146
15%
(3)
54
18%
(2)
54
14%
(3)
108
15%
(3)
35
13%
(3)
4
8%
(5)
30
15%
(3)
86
16%
(3)
24
11%
(3)
36
15%
(3)
19
15%
(3)
52
17%
(3)
71
16%
(4)
15
8%
(4)
60
16%
(3)
8
19%
(3)
15
10%
(3)
32
18%
(3)
14
22%
(2)
23
12%
(4)
36
18%
(2)
7
9%
(4)
11
11%
(3)
PAUL RYAN
117
12%
(4)
43
14%
(3)
46
12%
(4)
90
13%
(4)
19
7%
(4)
9
20%
(2)
14
7%
(5)
66
13%
(4)
22
10%
(4)
29
12%
(4)
33
25%
(2)
39
13%
(4)
72
17%
(3)
18
9%
(3)
27
7%
(4)
5
13%
(4)
12
8%
(4)
23
12%
(4)
6
10%
(4)
23
12%
(3)
29
14%
(4)
9
12%
(3)
10
10%
(4)
DONALD TRUMP
45
5%
(5)
9
3%
(5)
12
3%
(5)
21
3%
(5)
17
7%
(5)
7
16%
(3)
15
7%
(4)
21
4%
(5)
17
8%
(5)
7
3%
(5)
12
9%
(5)
9
3%
(5)
20
5%
(5)
13
7%
(5)
12
3%
(5)
1
2%
(5)
8
5%
(5)
12
7%
(5)
2
4%
(5)
8
4%
(5)
5
3%
(5)
2
3%
(5)
7
7%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 44-4
QUESTION 44:
Who do you blame MOST for the initial failed attempt to repeal and replace Obamacare?
PAGE 372
BANNER 4
GOP IN
CONGRESS
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
APPROVAL
WHY DISAPP
======================= ================== ======================= =========== ===================
VOTE
NOT
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL TOTAL TOTAL NOT
CONS
TOO
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP APPRV DISAP MOVING ENOUGH CONS
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----BASE=TOTAL SAMPLE
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
THE DEMOCRATS
478
48%
(1)
33
35%
(1)
33
31%
(1)
66
33%
(1)
412
52%
(1)
325
50%
(1)
10
36%
(1)
143
45%
(1)
239
57%
(1)
223
44%
(1)
462
50%
(1)
16
22%
(2)
435
53%
(1)
43
23%
(2)
25
22%
(2)
11
26%
(3)
7
23%
(2)
74
44%
(1)
404
49%
(1)
400
51%
(1)
75
39%
(1)
HARDLINE CONSERVATIVE
REPUBLICANS IN THE FREEDOM
CAUCUS
213
21%
(2)
23
25%
(2)
27
25%
(2)
50
25%
(2)
163
20%
(2)
135
21%
(2)
4
17%
(3)
73
23%
(2)
54
13%
(3)
137
27%
(2)
191
21%
(2)
22
30%
(1)
153
19%
(2)
59
32%
(1)
42
37%
(1)
2
4%
(5)
16
52%
(1)
22
13%
(4)
191
23%
(2)
150
19%
(2)
55
29%
(2)
MODERATE REPUBLICANS
146
15%
(3)
17
18%
(3)
18
17%
(3)
35
17%
(3)
112
14%
(3)
94
14%
(3)
4
16%
(4)
48
15%
(3)
53
13%
(4)
81
16%
(3)
134
14%
(3)
12
17%
(4)
110
14%
(3)
36
19%
(4)
18
16%
(4)
16
37%
(1)
2
6%
(5)
26
16%
(2)
120
14%
(3)
113
14%
(3)
29
15%
(3)
PAUL RYAN
117
12%
(4)
9
10%
(5)
17
16%
(4)
26
13%
(4)
91
11%
(4)
80
12%
(4)
3
11%
(5)
35
11%
(4)
56
13%
(2)
54
11%
(4)
110
12%
(4)
7
9%
(5)
79
10%
(4)
38
20%
(3)
24
21%
(3)
12
27%
(2)
2
8%
(4)
20
12%
(5)
97
12%
(4)
92
12%
(4)
20
11%
(4)
DONALD TRUMP
45
5%
(5)
13
14%
(4)
12
12%
(5)
25
13%
(5)
20
2%
(5)
22
3%
(5)
5
20%
(2)
18
6%
(5)
15
4%
(5)
15
3%
(5)
30
3%
(5)
16
22%
(3)
36
4%
(5)
9
5%
(5)
4
3%
(5)
2
5%
(4)
3
11%
(3)
24
15%
(3)
21
3%
(5)
29
4%
(5)
12
6%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 44-5
QUESTION 44:
Who do you blame MOST for the initial failed attempt to repeal and replace Obamacare?
PAGE 373
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
THE DEMOCRATS
478
48%
(1)
452
50%
(1)
13
22%
(2)
403
49%
(1)
23
30%
(1)
256
50%
(1)
77
32%
(1)
30
33%
(1)
425
49%
(1)
201
49%
(1)
135
49%
(1)
43
39%
(1)
57
54%
(1)
43
44%
(1)
119
53%
(1)
76
42%
(1)
67
52%
(1)
46
49%
(1)
95
47%
(1)
70
49%
(1)
62
48%
(1)
67
55%
(1)
290
51%
(1)
189
44%
(1)
HARDLINE CONSERVATIVE
REPUBLICANS IN THE FREEDOM
CAUCUS
213
21%
(2)
181
20%
(2)
22
37%
(1)
179
22%
(2)
10
13%
(5)
129
25%
(2)
49
20%
(3)
23
25%
(2)
182
21%
(2)
84
20%
(2)
55
20%
(2)
30
27%
(2)
27
26%
(2)
17
18%
(3)
43
19%
(2)
34
19%
(3)
26
20%
(2)
25
27%
(2)
50
25%
(2)
34
24%
(2)
29
22%
(2)
17
14%
(3)
92
16%
(2)
121
28%
(2)
MODERATE REPUBLICANS
146
15%
(3)
130
14%
(3)
8
13%
(4)
120
15%
(3)
15
19%
(2)
77
15%
(3)
32
13%
(4)
18
19%
(3)
124
14%
(3)
67
16%
(3)
32
12%
(4)
18
17%
(3)
7
7%
(4)
22
23%
(2)
29
13%
(3)
37
21%
(2)
13
10%
(4)
9
10%
(4)
28
14%
(3)
17
12%
(3)
17
13%
(4)
24
20%
(2)
82
14%
(3)
64
15%
(3)
PAUL RYAN
117
12%
(4)
109
12%
(4)
6
11%
(5)
99
12%
(4)
15
19%
(3)
36
7%
(4)
70
29%
(2)
11
12%
(5)
101
12%
(4)
49
12%
(4)
37
14%
(3)
15
14%
(4)
7
7%
(3)
9
9%
(4)
28
13%
(4)
24
14%
(4)
17
13%
(3)
11
12%
(3)
22
11%
(4)
15
10%
(4)
19
15%
(3)
9
7%
(4)
78
14%
(4)
39
9%
(4)
DONALD TRUMP
45
5%
(5)
33
4%
(5)
10
17%
(3)
20
2%
(5)
14
19%
(4)
19
4%
(5)
15
6%
(5)
11
12%
(4)
27
3%
(5)
12
3%
(5)
16
6%
(5)
3
3%
(5)
7
7%
(5)
7
7%
(5)
7
3%
(5)
9
5%
(5)
6
5%
(5)
2
2%
(5)
8
4%
(5)
8
5%
(5)
3
2%
(5)
5
4%
(5)
25
4%
(5)
20
5%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 44-6
QUESTION 44:
Who do you blame MOST for the initial failed attempt to repeal and replace Obamacare?
PAGE 374
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
THE DEMOCRATS
478
48%
(1)
40
52%
(1)
134
57%
(1)
129
48%
(1)
52
49%
(1)
65
35%
(1)
16
49%
(1)
42
43%
(1)
108
39%
(1)
370
51%
(1)
186
45%
(1)
292
50%
(1)
50
33%
(1)
426
51%
(1)
260
51%
(1)
192
51%
(1)
147
39%
(1)
120
50%
(1)
20
41%
(1)
63
38%
(1)
416
52%
(1)
62
32%
(1)
34
34%
(1)
HARDLINE CONSERVATIVE
REPUBLICANS IN THE FREEDOM
CAUCUS
213
21%
(2)
10
13%
(2)
39
17%
(2)
42
16%
(3)
23
21%
(2)
57
31%
(2)
12
34%
(2)
30
30%
(2)
68
25%
(2)
145
20%
(2)
92
22%
(2)
121
21%
(2)
44
28%
(2)
165
20%
(2)
92
18%
(2)
65
17%
(2)
102
27%
(2)
44
18%
(2)
12
25%
(2)
56
34%
(2)
164
20%
(2)
49
25%
(2)
27
27%
(2)
MODERATE REPUBLICANS
146
15%
(3)
9
11%
(4)
22
10%
(4)
46
17%
(2)
14
13%
(3)
36
20%
(3)
4
12%
(3)
15
15%
(3)
44
16%
(3)
103
14%
(3)
64
15%
(3)
82
14%
(3)
27
18%
(3)
115
14%
(3)
84
16%
(3)
51
13%
(4)
65
18%
(3)
33
14%
(4)
11
24%
(3)
23
14%
(3)
112
14%
(3)
34
18%
(3)
19
19%
(3)
PAUL RYAN
117
12%
(4)
10
13%
(3)
30
13%
(3)
36
13%
(4)
10
10%
(4)
23
12%
(4)
1
3%
(4)
8
8%
(4)
28
10%
(4)
89
12%
(4)
50
12%
(4)
68
12%
(4)
16
11%
(4)
101
12%
(4)
71
14%
(4)
56
15%
(3)
36
10%
(4)
35
15%
(3)
1
2%
(5)
18
11%
(4)
86
11%
(4)
32
16%
(4)
17
17%
(4)
DONALD TRUMP
45
5%
(5)
8
11%
(5)
8
4%
(5)
14
5%
(5)
7
6%
(5)
5
3%
(5)
1
3%
(5)
3
3%
(5)
26
10%
(5)
19
3%
(5)
24
6%
(5)
21
4%
(5)
16
11%
(5)
27
3%
(5)
5
1%
(5)
12
3%
(5)
23
6%
(5)
8
3%
(5)
4
9%
(4)
4
3%
(5)
29
4%
(5)
17
9%
(5)
3
3%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 44-7
QUESTION 44:
Who do you blame MOST for the initial failed attempt to repeal and replace Obamacare?
PAGE 375
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
831
83%
169
17%
THE DEMOCRATS
478
48%
(1)
239
50%
(1)
99
47%
(1)
82
45%
(1)
58
47%
(1)
263
50%
(1)
203
45%
(1)
207
50%
(1)
188
48%
(1)
95
45%
(1)
164
49%
(1)
99
42%
(1)
85
48%
(1)
90
53%
(1)
39
49%
(1)
67
55%
(1)
128
48%
(1)
168
50%
(1)
363
50%
(1)
116
42%
(1)
307
46%
(1)
171
51%
(1)
426
51%
(1)
52
31%
(1)
HARDLINE CONSERVATIVE
REPUBLICANS IN THE FREEDOM
CAUCUS
213
21%
(2)
97
20%
(2)
49
23%
(2)
45
24%
(2)
21
17%
(2)
105
20%
(2)
98
22%
(2)
84
20%
(2)
89
23%
(2)
50
24%
(2)
75
22%
(2)
56
24%
(2)
34
20%
(2)
33
19%
(2)
15
19%
(2)
19
15%
(2)
43
16%
(2)
83
24%
(2)
145
20%
(2)
68
25%
(2)
157
24%
(2)
56
17%
(2)
175
21%
(2)
38
23%
(2)
MODERATE REPUBLICANS
146
15%
(3)
72
15%
(3)
30
14%
(3)
29
16%
(3)
15
12%
(4)
80
15%
(3)
61
14%
(3)
54
13%
(4)
62
16%
(3)
35
16%
(3)
58
17%
(3)
26
11%
(4)
29
17%
(3)
21
12%
(4)
12
15%
(3)
16
13%
(4)
35
13%
(4)
49
15%
(3)
100
14%
(3)
47
17%
(3)
99
15%
(3)
47
14%
(4)
119
14%
(3)
28
16%
(4)
PAUL RYAN
117
12%
(4)
50
11%
(4)
27
12%
(4)
24
13%
(4)
17
13%
(3)
54
10%
(4)
61
13%
(4)
56
13%
(3)
43
11%
(4)
21
10%
(4)
28
8%
(4)
36
15%
(3)
22
13%
(4)
22
13%
(3)
10
12%
(4)
18
15%
(3)
43
16%
(3)
29
9%
(4)
90
12%
(4)
27
10%
(4)
67
10%
(4)
51
15%
(3)
89
11%
(4)
28
17%
(3)
DONALD TRUMP
45
5%
(5)
19
4%
(5)
8
4%
(5)
4
2%
(5)
13
11%
(5)
21
4%
(5)
29
6%
(5)
17
4%
(5)
11
3%
(5)
12
6%
(5)
13
4%
(5)
17
7%
(5)
5
3%
(5)
6
4%
(5)
4
5%
(5)
3
2%
(5)
15
6%
(5)
9
3%
(5)
27
4%
(5)
18
7%
(5)
34
5%
(5)
11
3%
(5)
23
3%
(5)
23
13%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
Table 44-8
QUESTION 44:
Who do you blame MOST for the initial failed attempt to repeal and replace Obamacare?
PAGE 376
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
THE DEMOCRATS
478
48%
(1)
366
49%
(1)
112
43%
(1)
478
100%
-
-
-
-
342
50%
(1)
101
40%
(1)
36
59%
(1)
441
50%
(1)
37
32%
(1)
230
54%
(1)
202
45%
(1)
432
49%
(1)
47
37%
(1)
131
48%
(1)
347
48%
(1)
201
51%
(1)
286
52%
(1)
192
42%
(1)
141
42%
(1)
HARDLINE CONSERVATIVE
REPUBLICANS IN THE FREEDOM
CAUCUS
213
21%
(2)
159
21%
(2)
54
21%
(2)
-
213
100%
-
-
-
126
18%
(2)
71
28%
(2)
15
25%
(2)
190
22%
(2)
22
19%
(3)
68
16%
(2)
104
23%
(2)
172
20%
(2)
41
33%
(2)
53
19%
(2)
160
22%
(2)
68
18%
(2)
86
16%
(2)
127
28%
(2)
99
29%
(2)
MODERATE REPUBLICANS
146
15%
(3)
104
14%
(3)
43
17%
(3)
-
-
146
100%
-
-
102
15%
(3)
40
16%
(3)
4
7%
(3)
127
14%
(3)
19
17%
(4)
52
12%
(4)
78
17%
(3)
130
15%
(3)
16
13%
(3)
32
12%
(4)
114
16%
(3)
61
16%
(3)
76
14%
(3)
70
16%
(3)
56
17%
(3)
PAUL RYAN
117
12%
(4)
82
11%
(4)
35
13%
(4)
-
-
-
117
100%
-
86
12%
(4)
29
12%
(4)
2
4%
(5)
105
12%
(4)
12
11%
(5)
58
14%
(3)
49
11%
(4)
107
12%
(4)
10
8%
(5)
41
15%
(3)
76
10%
(4)
47
12%
(4)
74
14%
(4)
43
10%
(4)
30
9%
(4)
DONALD TRUMP
45
5%
(5)
31
4%
(5)
15
6%
(5)
-
-
-
-
45
100%
30
4%
(5)
11
5%
(5)
3
6%
(4)
19
2%
(5)
26
22%
(2)
16
4%
(5)
19
4%
(5)
35
4%
(5)
10
8%
(4)
18
6%
(5)
28
4%
(5)
13
3%
(5)
25
5%
(5)
20
4%
(5)
12
3%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 377
Table 45-1
QUESTION X:
As you may know, Donald Trump has changed his position, often called flip-flops, on numerous issues, from China, Syria, and Russia to health care, NATO, and the Export-Import
Bank. Which of the following comes closest to your own view about President Trump's flip-flops?
The fact that Donald Trump is changing his position on some key issues does NOT concern me. Trump is not a politician and it is only natural that he change his mind on some
issues as he learns more about them.
...or...
The fact that Donald Trump is changing his position on some key issues DOES concern me. I am worried Trump cares too much about what Washington thinks instead of sticking to
the positions I voted for.
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
**D/S (DOES NOT CONCERN ME
- DOES CONCERN ME)
663
66%
387
74%
175
62%
562
70%
97
52%
130
70%
166
67%
255
66%
112
62%
71
77%
157
60%
181
73%
100
61%
154
65%
156
66%
507
66%
346
66%
317
66%
88
45%
106
59%
135
64%
177
79%
158
83%
DOES NOT CONCERN ME
831
83%
455
87%
229
81%
685
85%
142
76%
158
85%
206
84%
320
83%
147
81%
82
89%
209
80%
213
87%
133
80%
195
83%
196
83%
635
83%
433
83%
399
83%
142
72%
142
80%
173
82%
200
89%
173
92%
DOES CONCERN ME
169
17%
69
13%
54
19%
122
15%
45
24%
28
15%
41
16%
65
17%
35
19%
10
11%
52
20%
33
13%
32
20%
41
17%
40
17%
129
17%
87
17%
81
17%
55
28%
37
20%
38
18%
24
11%
16
8%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 378
Table 45-2
QUESTION X:
As you may know, Donald Trump has changed his position, often called flip-flops, on numerous issues, from China, Syria, and Russia to health care, NATO, and the Export-Import
Bank. Which of the following comes closest to your own view about President Trump's flip-flops?
The fact that Donald Trump is changing his position on some key issues does NOT concern me. Trump is not a politician and it is only natural that he change his mind on some
issues as he learns more about them.
...or...
The fact that Donald Trump is changing his position on some key issues DOES concern me. I am worried Trump cares too much about what Washington thinks instead of sticking to
the positions I voted for.
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
**D/S (DOES NOT CONCERN ME
- DOES CONCERN ME)
663
66%
42
45%
121
62%
182
79%
98
82%
46
44%
120
61%
152
84%
60
87%
112
61%
230
71%
241
65%
80
66%
162
67%
184
66%
181
67%
137
65%
182
72%
205
75%
128
65%
100
52%
514
74%
100
46%
DOES NOT CONCERN ME
831
83%
68
73%
158
81%
207
89%
109
91%
75
72%
157
81%
166
92%
64
93%
148
81%
278
85%
306
82%
100
83%
201
84%
232
83%
225
84%
174
82%
216
86%
239
88%
162
83%
146
76%
606
87%
159
73%
DOES CONCERN ME
169
17%
25
27%
37
19%
25
11%
11
9%
29
28%
38
19%
14
8%
5
7%
36
19%
48
15%
65
18%
20
17%
40
16%
48
17%
44
16%
38
18%
34
14%
34
12%
34
17%
46
24%
92
13%
60
27%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 379
Table 45-3
QUESTION X:
As you may know, Donald Trump has changed his position, often called flip-flops, on numerous issues, from China, Syria, and Russia to health care, NATO, and the Export-Import
Bank. Which of the following comes closest to your own view about President Trump's flip-flops?
The fact that Donald Trump is changing his position on some key issues does NOT concern me. Trump is not a politician and it is only natural that he change his mind on some
issues as he learns more about them.
...or...
The fact that Donald Trump is changing his position on some key issues DOES concern me. I am worried Trump cares too much about what Washington thinks instead of sticking to
the positions I voted for.
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
**D/S (DOES NOT CONCERN ME
- DOES CONCERN ME)
663
66%
202
67%
293
74%
495
71%
149
58%
18
41%
123
60%
354
67%
129
57%
180
74%
66
50%
214
71%
280
65%
119
61%
264
71%
29
68%
100
70%
118
65%
48
74%
123
66%
133
67%
48
64%
65
60%
DOES NOT CONCERN ME
831
83%
252
83%
344
87%
596
86%
204
79%
32
70%
163
80%
442
83%
178
78%
212
87%
99
75%
257
86%
357
82%
156
81%
319
85%
36
84%
122
85%
151
82%
56
87%
155
83%
165
84%
61
82%
86
80%
DOES CONCERN ME
169
17%
50
17%
51
13%
101
14%
55
21%
13
30%
40
20%
87
17%
49
22%
32
13%
33
25%
43
14%
76
18%
37
19%
55
15%
7
16%
21
15%
32
18%
8
13%
32
17%
33
16%
13
18%
22
20%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 380
Table 45-4
QUESTION X:
As you may know, Donald Trump has changed his position, often called flip-flops, on numerous issues, from China, Syria, and Russia to health care, NATO, and the Export-Import
Bank. Which of the following comes closest to your own view about President Trump's flip-flops?
The fact that Donald Trump is changing his position on some key issues does NOT concern me. Trump is not a politician and it is only natural that he change his mind on some
issues as he learns more about them.
...or...
The fact that Donald Trump is changing his position on some key issues DOES concern me. I am worried Trump cares too much about what Washington thinks instead of sticking to
the positions I voted for.
BANNER 4
2008/2012 ELECTIONS
ECONOMY
TRUMP JOB APPROVAL
======================= ================== =======================
VOTE
OBAMA OBAMA TOTAL NEVER
STRG SMWT TOTAL TOTAL
TOTAL 1X
08&12 OBAMA OBAMA BETTER WORSE SAME APPRV APPRV APPRV DISAP
----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
GOP IN
CONGRESS
APPROVAL
WHY DISAPP
=========== ===================
NOT
TOTAL TOTAL NOT
CONS
TOO
APPRV DISAP MOVING ENOUGH CONS
----- ----- ------ ------ -----
DEMS IN
CONGRESS
GENERIC
APPROVAL
BALLOT
=========== ===========
TOTAL TOTAL GOP
APPRV DISAP CAND
UND
----- ----- ----- -----
1000
100%
95
10%
107
11%
202
20%
798
80%
656
66%
27
3%
317
32%
416
42%
511
51%
927
93%
73
7%
815
81%
185
19%
112
11%
43
4%
30
3%
167
17%
833
83%
785
78%
191
19%
**D/S (DOES NOT CONCERN ME
- DOES CONCERN ME)
663
66%
41
43%
47
44%
88
44%
575
72%
492
75%
4
14%
168
53%
332
80%
330
65%
662
71%
1%
562
69%
101
55%
78
70%
20
46%
3
10%
67
40%
596
72%
548
70%
104
55%
DOES NOT CONCERN ME
831
83%
68
71%
77
72%
145
72%
686
86%
574
87%
15
57%
242
76%
374
90%
420
82%
795
86%
37
50%
688
84%
143
77%
95
85%
31
73%
17
55%
117
70%
714
86%
666
85%
148
77%
DOES CONCERN ME
169
17%
27
29%
30
28%
57
28%
111
14%
82
13%
11
43%
75
24%
42
10%
90
18%
132
14%
36
50%
127
16%
42
23%
17
15%
12
27%
14
45%
50
30%
118
14%
119
15%
43
23%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 381
Table 45-5
QUESTION X:
As you may know, Donald Trump has changed his position, often called flip-flops, on numerous issues, from China, Syria, and Russia to health care, NATO, and the Export-Import
Bank. Which of the following comes closest to your own view about President Trump's flip-flops?
The fact that Donald Trump is changing his position on some key issues does NOT concern me. Trump is not a politician and it is only natural that he change his mind on some
issues as he learns more about them.
...or...
The fact that Donald Trump is changing his position on some key issues DOES concern me. I am worried Trump cares too much about what Washington thinks instead of sticking to
the positions I voted for.
BANNER 5
TRUMP
PENCE
OBAMA
IMAGE
IMAGE
RYAN IMAGE
IMAGE
ISSUE TYPOLOGY
TOP ISSUE
SECOND TOP ISSUE
2016 VOTE
=========== =========== =========== =========== =============================== ======================= ======================== ===========
NAT'L
AGASECTERRILLEG SOC TERRILLEG HEALTH FOR INST
TOTAL FAV UNFAV FAV UNFAV FAV UNFAV FAV UNFAV URITY ECON FISCAL SOCIAL MORAL OR
ECON IMMIG SEC
OR
ECON IMMIG CARE TRUMP HRC
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----BASE=TOTAL SAMPLE
1000
100%
905
90%
58
6%
820
82%
78
8%
517
52%
243
24%
93
9%
860
86%
412
41%
275
27%
109
11%
105
11%
99
10%
226
23%
180
18%
129
13%
93
9%
203
20%
144
14%
131
13%
122
12%
568
57%
432
43%
**D/S (DOES NOT CONCERN ME
- DOES CONCERN ME)
663
66%
645
71%
-1
-2%
593
72%
22
29%
374
72%
124
51%
25
27%
607
71%
301
73%
170
62%
71
65%
58
55%
64
65%
164
72%
108
60%
91
71%
64
69%
143
70%
96
66%
90
69%
89
73%
398
70%
265
61%
DOES NOT CONCERN ME
831
83%
775
86%
29
49%
707
86%
50
64%
446
86%
184
76%
59
63%
733
85%
356
87%
222
81%
90
83%
82
77%
81
82%
195
86%
144
80%
110
85%
79
85%
173
85%
120
83%
110
85%
105
86%
483
85%
349
81%
DOES CONCERN ME
169
17%
130
14%
30
51%
113
14%
28
36%
72
14%
59
24%
34
37%
126
15%
55
13%
53
19%
19
17%
24
23%
18
18%
31
14%
36
20%
19
15%
14
15%
30
15%
24
17%
20
15%
17
14%
85
15%
84
19%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 382
Table 45-6
QUESTION X:
As you may know, Donald Trump has changed his position, often called flip-flops, on numerous issues, from China, Syria, and Russia to health care, NATO, and the Export-Import
Bank. Which of the following comes closest to your own view about President Trump's flip-flops?
The fact that Donald Trump is changing his position on some key issues does NOT concern me. Trump is not a politician and it is only natural that he change his mind on some
issues as he learns more about them.
...or...
The fact that Donald Trump is changing his position on some key issues DOES concern me. I am worried Trump cares too much about what Washington thinks instead of sticking to
the positions I voted for.
BANNER 6
RELUCTANCE
FAMILY/
TO
FRIENDS
DECISION ON TRUMP SUPPORT
TELL OTHERS RELUCTANCE
============================================ =========== ===========
BEFORE ANNGOP
GOP
AFTER
ANN- OUNCE/ DE- PRIM- NOMIGOP
GOP
TOTAL OUNCE AFTER BATES ARIES NATION CONV CONV
YES
NO
YES
NO
----- ------ ------ ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
RELUCTANCE
NOW
TRUST GOVERNMENT
TRUMP POTUS
EMOTIONS ON ELECTION NIGHT
MORE W/ TRUMP
=========== ============================== =======================
SURCONNSS TOTAL TOTAL NSS
YES
NO
RELIEF JOY PRISE PRIDE CERN
YES
YES
NO
NO
----- ----- ------ ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
76
8%
233
23%
266
27%
107
11%
186
19%
34
3%
99
10%
274
27%
726
73%
415
42%
585
58%
154
15%
833
83%
512
51%
376
38%
373
37%
240
24%
48
5%
165
16%
806
81%
194
19%
101
10%
**D/S (DOES NOT CONCERN ME
- DOES CONCERN ME)
663
66%
50
65%
166
71%
181
68%
74
70%
129
69%
16
47%
48
48%
131
48%
532
73%
245
59%
418
71%
47
31%
618
74%
396
77%
277
74%
220
59%
174
73%
1
3%
105
64%
585
73%
78
40%
44
43%
DOES NOT CONCERN ME
831
83%
63
83%
199
86%
224
84%
91
85%
157
85%
25
73%
73
74%
203
74%
629
87%
330
80%
501
86%
101
65%
726
87%
454
89%
327
87%
297
79%
207
86%
25
51%
135
82%
695
86%
136
70%
72
72%
DOES CONCERN ME
169
17%
13
17%
33
14%
43
16%
16
15%
29
15%
9
27%
25
26%
72
26%
97
13%
85
20%
83
14%
53
35%
107
13%
58
11%
49
13%
77
21%
33
14%
23
49%
30
18%
111
14%
58
30%
29
28%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 383
Table 45-7
QUESTION X:
As you may know, Donald Trump has changed his position, often called flip-flops, on numerous issues, from China, Syria, and Russia to health care, NATO, and the Export-Import
Bank. Which of the following comes closest to your own view about President Trump's flip-flops?
The fact that Donald Trump is changing his position on some key issues does NOT concern me. Trump is not a politician and it is only natural that he change his mind on some
issues as he learns more about them.
...or...
The fact that Donald Trump is changing his position on some key issues DOES concern me. I am worried Trump cares too much about what Washington thinks instead of sticking to
the positions I voted for.
BANNER 7
REASONS
COMBINED
FOR TRUMP SUPPORT
TOP PRIORITY FOR TRUMP
======================== ==============================
JOBBUSRE- KILLINESS
PEAL/ ING
-MAN,
RE- FORNOT
ISSUE NAT'L
PLACE EIGN
NOT BRING POLI- POSI- SEC- CREATE ILLEG OBAMA TRADE
TOTAL P-C CHNG TICIAN TIONS URITY JOBS IMMIG CARE DEALS
----- ----- ----- ------ ----- ----- ------ ----- ----- ----BASE=TOTAL SAMPLE
FIRST
WALL VS.
TOP PRIORITY FOR TRUMP
BORDER WALL
HEALTH CARE
============================== ============================== ===========
JOBREKILLPEAL/
ING
REFORNAT'L
PLACE
EIGN ONE OF
TOTAL FIX FUND/
SEC- CREATE OBAMA ILLEG TRADE MOST VERY SMWT TOTAL NOT HLTH BUILD
URITY JOBS CARE IMMIG DEALS IMPT IMPT IMPT IMPT IMPT CARE WALL
----- ------ ----- ----- ----- ------ ----- ----- ----- ----- ----- -----
TRUMP
FLIP-FLOPS
===========
DOES
NOT
CONCERN
-----
DOES
CONCERN
-----
831
83%
169
17%
1000
100%
478
48%
213
21%
185
18%
124
12%
523
52%
453
45%
417
42%
394
39%
213
21%
338
34%
234
23%
175
18%
172
17%
81
8%
123
12%
264
26%
338
34%
725
72%
275
28%
664
66%
336
34%
**D/S (DOES NOT CONCERN ME
- DOES CONCERN ME)
663
66%
356
74%
126
59%
127
69%
53
43%
391
75%
260
57%
270
65%
245
62%
160
75%
261
77%
131
56%
89
50%
119
69%
63
77%
75
61%
172
65%
253
75%
500
69%
163
59%
441
66%
222
66%
831 -169
100% -100%
DOES NOT CONCERN ME
831
83%
417
87%
170
80%
156
84%
89
71%
457
87%
357
79%
344
82%
319
81%
187
87%
300
89%
182
78%
132
75%
145
85%
72
89%
99
81%
218
83%
295
87%
612
84%
219
80%
552
83%
279
83%
831
100%
-
DOES CONCERN ME
169
17%
61
13%
43
20%
29
16%
36
29%
66
13%
96
21%
73
18%
74
19%
27
13%
38
11%
51
22%
43
25%
26
15%
9
11%
24
19%
46
17%
43
13%
113
16%
56
20%
112
17%
57
17%
-
169
100%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 384
Table 45-8
QUESTION X:
As you may know, Donald Trump has changed his position, often called flip-flops, on numerous issues, from China, Syria, and Russia to health care, NATO, and the Export-Import
Bank. Which of the following comes closest to your own view about President Trump's flip-flops?
The fact that Donald Trump is changing his position on some key issues does NOT concern me. Trump is not a politician and it is only natural that he change his mind on some
issues as he learns more about them.
...or...
The fact that Donald Trump is changing his position on some key issues DOES concern me. I am worried Trump cares too much about what Washington thinks instead of sticking to
the positions I voted for.
BANNER 8
REFORMING
STRAIGHT
MEDIA
ACA
BLAME FOR FAILED R&R
GOP TICKET
CRITICISM
============ ============================= ================= ============
HARDMAKES
LINE
ME
CONS
MOD
DON'T RE-IN- QUESTOTAL HELPED HURT DEMS
GOP
GOP RYAN TRUMP YES
NO
REM FORCES TION
----- ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ------ ----BASE=TOTAL SAMPLE
FOLLOW
TRUMP/
ENEMY OF THE PEOPLE
SEE TWEETS
TWEET APPROVAL
======================= =========== =======================
TOTAL
STRG SMWT TOTAL DISSMWT TOTAL TOTAL SMWT
AGREE AGREE AGREE AGREE YES
NO
APPRV APPRV DISAP DISAP
----- ----- ----- ----- ----- ----- ----- ----- ----- -----
1000
100%
742
74%
258
26%
478
48%
213
21%
146
15%
117
12%
45
5%
686
69%
253
25%
61
6%
883
88%
117
12%
424
42%
451
45%
876
88%
124
12%
275
28%
725
72%
390
39%
548
55%
452
45%
338
34%
**D/S (DOES NOT CONCERN ME
- DOES CONCERN ME)
663
66%
504
68%
159
62%
374
78%
137
64%
91
62%
61
52%
1%
465
68%
157
62%
41
67%
674
76%
-11
-10%
311
73%
294
65%
605
69%
58
46%
186
68%
477
66%
283
73%
381
70%
282
62%
238
71%
DOES NOT CONCERN ME
831
83%
623
84%
209
81%
426
89%
175
82%
119
81%
89
76%
23
50%
576
84%
205
81%
51
84%
779
88%
53
45%
368
87%
373
83%
740
85%
91
73%
230
84%
601
83%
337
86%
464
85%
367
81%
288
85%
DOES CONCERN ME
169
17%
119
16%
50
19%
52
11%
38
18%
28
19%
28
24%
23
50%
111
16%
48
19%
10
16%
104
12%
64
55%
56
13%
79
17%
135
15%
33
27%
45
16%
124
17%
53
14%
83
15%
85
19%
50
15%
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 385
Table 46-1
Summary Table: % Yes
BANNER 1
TRUMP/
PARTY IDENTIFICATION
4 PT REGION
STATE MARGIN
OBAMA STATE
GENDER
AGE
======================= ======================= ============================= =========== =========== =============================
CLIN- CLINSTRG SOFT TOTAL LEAN/ NORTH MIDTON
TON TRUMP TRUMP TRUMP
TOTAL GOP
GOP
GOP
IND -EAST WEST SOUTH WEST
<10
10+
10+ 5-10
<5
YES
NO
MEN WOMEN 18-34 35-44 45-54 55-64 65+
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
1000
100%
524
52%
283
28%
807
81%
187
19%
186
19%
247
25%
385
39%
182
18%
92
9%
261
26%
246
25%
165
16%
236
24%
236
24%
764
76%
520
52%
480
48%
197
20%
179
18%
211
21%
224
22%
189
19%
DO YOU THINK THE PRESS
PURPOSELY LOWBALLED THE
ESTIMATE OF THE CROWD AT
TRUMP'S INAUGURATION?
789
79%
(1)
428
82%
(1)
217
77%
(1)
645
80%
(1)
138
74%
(2)
144
77%
(1)
179
73%
(1)
320
83%
(1)
145
80%
(1)
76
83%
(1)
195
75%
(1)
200
81%
(1)
129
78%
(1)
190
80%
(1)
180
76%
(1)
609
80%
(1)
409
79%
(1)
380
79%
(1)
152
77%
(1)
141
79%
(1)
171
81%
(1)
170
76%
(1)
154
82%
(1)
DO YOU BELIEVE OBAMA
ORDERED SURVEILLANCE OR
WIRETAPS ON TRUMP BEFORE
THE ELECTION?
710
71%
(2)
387
74%
(2)
180
64%
(2)
567
70%
(2)
139
74%
(1)
121
65%
(2)
171
69%
(2)
290
75%
(2)
129
71%
(2)
69
75%
(2)
172
66%
(2)
179
73%
(2)
118
71%
(2)
173
73%
(2)
174
74%
(2)
536
70%
(2)
373
72%
(2)
337
70%
(2)
121
62%
(2)
125
70%
(2)
157
74%
(2)
161
72%
(2)
145
77%
(2)
DO YOU THINK ATTORNEY
GENERAL JEFF SESSIONS
INTENTIONALLY MISLED
DEMOCRATIC SENATORS WHEN HE
SAID HE HADN'T MET WITH
RUSSIANS ABOUT THE
CAMPAIGN?
330
33%
(3)
152
29%
(3)
109
38%
(3)
260
32%
(3)
68
37%
(3)
60
32%
(3)
80
33%
(3)
128
33%
(3)
62
34%
(3)
25
27%
(3)
87
33%
(3)
86
35%
(3)
55
34%
(3)
78
33%
(3)
76
32%
(3)
254
33%
(3)
154
30%
(3)
177
37%
(3)
70
36%
(4)
57
32%
(3)
74
35%
(3)
83
37%
(3)
46
25%
(3)
DO YOU THINK IT IS NEPOTISM
AND WRONG FOR DONALD TRUMP
TO ALLOW HIS DAUGHTER AND
SON-IN-LAW TO HAVE OFFICIAL
POSITIONS WITHIN THE U.S.
GOVERNMENT?
268
27%
(4)
117
22%
(4)
80
28%
(4)
197
24%
(4)
67
36%
(4)
46
25%
(4)
59
24%
(4)
112
29%
(4)
51
28%
(4)
22
24%
(4)
67
26%
(4)
75
31%
(4)
46
28%
(4)
58
24%
(4)
59
25%
(4)
209
27%
(4)
152
29%
(4)
116
24%
(4)
71
36%
(3)
40
22%
(4)
62
30%
(4)
56
25%
(4)
38
20%
(4)
DO YOU BELIEVE THE TRUMP
CAMPAIGN TEAM WORKED WITH
PEOPLE IN THE RUSSIAN
GOVERNMENT DURING THE
CAMPAIGN TO IMPACT THE
ELECTION?
122
12%
(5)
61
12%
(5)
30
11%
(5)
92
11%
(5)
29
15%
(5)
22
12%
(5)
28
11%
(5)
52
14%
(5)
20
11%
(5)
9
9%
(5)
32
12%
(5)
35
14%
(5)
24
14%
(5)
22
9%
(5)
23
10%
(5)
99
13%
(5)
66
13%
(5)
56
12%
(5)
43
22%
(5)
25
14%
(5)
28
13%
(5)
15
6%
(5)
11
6%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 386
Table 46-2
Summary Table: % Yes
BANNER 2
GENDER/AGE
EDUCATION
GENDER/EDUCATION
PARTY/GENDER
=============================================== ======================= ======================= =======================
SOFT/ SOFT/
MEN
MEN WOMEN WOMEN STRG STRG LEAN LEAN
MEN
MEN
MEN
MEN WOMEN WOMEN WOMEN WOMEN HS OR SOME COLL GRAD/ W/O
W/
W/O
W/
GOP
GOP
GOP
GOP
TOTAL 18-34 35-54 55+
65+ 18-34 35-54 55+
65+ LESS COLL GRAD PROF DEGR DEGR DEGR DEGR
MEN WOMEN MEN WOMEN
----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
NAT'L MOOD
===========
RIGHT WRONG
DIR TRACK
----- -----
1000
100%
93
9%
195
19%
232
23%
120
12%
104
10%
195
20%
181
18%
69
7%
184
18%
326
33%
370
37%
120
12%
241
24%
279
28%
268
27%
212
21%
250
25%
274
27%
196
20%
192
19%
698
70%
219
22%
DO YOU THINK THE PRESS
PURPOSELY LOWBALLED THE
ESTIMATE OF THE CROWD AT
TRUMP'S INAUGURATION?
789
79%
(1)
74
80%
(1)
157
81%
(1)
178
77%
(1)
97
81%
(1)
78
75%
(1)
155
79%
(1)
147
81%
(1)
58
83%
(1)
142
77%
(1)
263
81%
(1)
290
78%
(1)
94
78%
(1)
188
78%
(1)
222
79%
(1)
217
81%
(1)
162
77%
(1)
205
82%
(1)
223
82%
(1)
147
75%
(1)
145
76%
(1)
567
81%
(1)
163
74%
(1)
DO YOU BELIEVE OBAMA
ORDERED SURVEILLANCE OR
WIRETAPS ON TRUMP BEFORE
THE ELECTION?
710
71%
(2)
62
66%
(2)
138
71%
(2)
173
74%
(2)
94
78%
(2)
60
57%
(2)
144
74%
(2)
134
74%
(2)
52
75%
(2)
130
71%
(2)
239
74%
(2)
259
70%
(2)
81
68%
(2)
171
71%
(2)
202
72%
(2)
199
74%
(2)
138
65%
(2)
186
74%
(2)
201
73%
(2)
133
68%
(2)
127
66%
(2)
511
73%
(2)
144
66%
(2)
DO YOU THINK ATTORNEY
GENERAL JEFF SESSIONS
INTENTIONALLY MISLED
DEMOCRATIC SENATORS WHEN HE
SAID HE HADN'T MET WITH
RUSSIANS ABOUT THE
CAMPAIGN?
330
33%
(3)
31
34%
(4)
61
31%
(3)
62
27%
(3)
27
23%
(3)
39
37%
(3)
71
36%
(3)
67
37%
(3)
19
28%
(3)
59
32%
(3)
122
37%
(3)
109
29%
(3)
40
33%
(3)
84
35%
(3)
70
25%
(4)
97
36%
(3)
80
38%
(3)
62
25%
(4)
89
33%
(3)
68
35%
(3)
76
40%
(3)
195
28%
(3)
104
47%
(3)
DO YOU THINK IT IS NEPOTISM
AND WRONG FOR DONALD TRUMP
TO ALLOW HIS DAUGHTER AND
SON-IN-LAW TO HAVE OFFICIAL
POSITIONS WITHIN THE U.S.
GOVERNMENT?
268
27%
(4)
41
44%
(3)
54
28%
(4)
56
24%
(4)
27
22%
(4)
30
29%
(4)
48
25%
(4)
38
21%
(4)
12
17%
(4)
42
23%
(4)
93
29%
(4)
102
28%
(4)
30
25%
(4)
74
31%
(4)
78
28%
(3)
61
23%
(4)
55
26%
(4)
66
26%
(3)
50
18%
(4)
55
28%
(4)
56
29%
(4)
160
23%
(4)
83
38%
(4)
DO YOU BELIEVE THE TRUMP
CAMPAIGN TEAM WORKED WITH
PEOPLE IN THE RUSSIAN
GOVERNMENT DURING THE
CAMPAIGN TO IMPACT THE
ELECTION?
122
12%
(5)
24
25%
(5)
26
13%
(5)
16
7%
(5)
9
7%
(5)
19
18%
(5)
27
14%
(5)
10
5%
(5)
3
4%
(5)
26
14%
(5)
40
12%
(5)
41
11%
(5)
15
13%
(5)
35
15%
(5)
31
11%
(5)
31
11%
(5)
25
12%
(5)
30
12%
(5)
31
11%
(5)
19
10%
(5)
22
11%
(5)
74
11%
(5)
38
17%
(5)
P U B L I C
O P I N I O N
S T R A T E G I E S
FIRST 100 DAYS NATIONAL ONLINE STUDY / 17117 / APRIL 17-19, 2017
PAGE 387
Table 46-3
Summary Table: % Yes
BANNER 3
IDEOLOGY
ABORTION
TEA PARTY IMAGE
=================================== ================== =============================
MOD/
NO
VERY SMWT TOTAL
TOTAL LIB
RTL
PRONO
STRG SMWT TOTAL TOTAL OPIN/
TOTAL CONS CONS CONS
MOD
LIB
GOP CAND CHOICE DIFF
FAV
FAV
FAV UNFAV DK
----- ----- ----- ----- ----- ----- ----- ----- ------ ----- ----- ----- ----- ----- ----BASE=TOTAL SAMPLE
8 PT REGION
===============================================
NEW MIDENG- ATL- GREAT FARM DEEP OUTER
PACLAND ANTIC LAKES BELT SOUTH SOUTH MNTN IFIC
----- ----- ----- ----- ----- ----- ----- -----
1000
100%
302
30%
394
39%
696
70%
258
26%
45
5%
204
20%
529
53%
226
23%
244
24%
133
13%
301
30%
433
43%
193
19%
374
37%
43
4%
143
14%
183
18%
64
6%
187
19%
198
20%
74
7%
108
11%
DO YOU THINK THE PRESS
PURPOSELY LOWBALLED THE
ESTIMATE OF THE CROWD AT
TRUMP'S INAUGURATION?
789
79%
(1)
251
83%
(1)
311
79%
(1)
563
81%
(1)
192
74%
(1)
34
76%
(1)
151
74%
(1)
426
81%
(1)
173
77%
(1)
189
77%
(1)
113
85%
(1)
241
80%
(1)
355
82%
(1)
147
76%
(1)
288
77%
(1)
33
78%
(1)
111
77%
(1)
128
70%
(1)
51
80%
(1)
154
82%
(1)
166
84%
(1)
63
85%
(1)
82
76%
(1)
DO YOU BELIEVE OBAMA
ORDERED SURVEILLANCE OR
WIRETAPS ON TRUMP BEFORE
THE ELECTION?
710
71%
(2)
237
78%
(2)
278
71%
(2)
515
74%
(2)
169
65%
(2)
26
57%
(2)
125
62%
(2)
388
73%
(2)
138
61%
(2)
184
75%
(2)
113
85%
(2)
222
74%
(2)
334
77%
(2)
125
65%
(2)
251
67%
(2)
28
65%
(2)
93
65%
(2)
128
70%
(2)
43
67%
(2)
146
78%
(2)
144
72%
(2)
53
72%
(2)
76
70%
(2)
DO YOU THINK ATTORNEY
GENERAL JEFF SESSIONS
INTENTIONALLY MISLED
DEMOCRATIC SENATORS WHEN HE
SAID HE HADN'T MET WITH
RUSSIANS ABOUT THE
CAMPAIGN?
330
33%
(3)
83
27%
(3)
112
28%
(3)
195
28%
(3)
112
44%
(3)
23
50%
(3)
91
44%
(3)
152
29%
(3)
100
44%
(3)
78
32%
(3)
37
28%
(4)
82
27%
(3)
119
27%
(4)
68
35%
(3)
143
38%
(3)
12
29%
(3)
48
34%
(3)
59
32%
(3)
21
33%
(3)
57
31%
(3)
70
36%
(3)
20
27%
(3)
42
39%
(3)
DO YOU THINK IT IS NEPOTISM
AND WRONG FOR DONALD TRUMP
TO ALLOW HIS DAUGHTER AND
SON-IN-LAW TO HAVE OFFICIAL
POSITIONS WITHIN THE U.S.
GOVERNMENT?
268
27%
(4)
67
22%
(4)
93
24%
(4)
160
23%
(4)
90
35%
(4)
18
39%
(4)
63
31%
(4)
130
25%
(4)
85
38%
(4)
52
21%
(4)
38
29%
(3)
82
27%
(4)
120
28%
(3)
52
27%
(4)
96
26%
(4)
9
20%
(4)
37
26%
(4)
41
22%
(4)
18
28%
(4)
52
28%
(4)
60
30%
(4)
20
26%
(4)
31
29%
(4)
DO YOU BELIEVE THE TRUMP
CAMPAIGN TEAM WORKED WITH
PEOPLE IN THE RUSSIAN
GOVERNMENT DURING THE
CAMPAIGN TO IMPACT THE
ELECTION?
122
12%
(5)
40
13%
(5)
36
9%
(5)
75
11%
(5)
35
14%
(5)
11
25%
(5)
29
14%
(5)
70
13%
(5)
33
14%
(5)
19
8%
(5)
26
19%
(5)
32
11%
(5)
57
13%
(5)
26
14%
(5)
38
10%
(5)
5
12%
(5)
17
12%
(5)
21
11%
(5)
7
11%
(5)
26
14%
(5)
26
13%
(5)