NIELSEN THOUGHT LEADERS
The following Nielsen experts are available to walk you through the data and answer your questions. To coordinate
an interview, please contact Meg Chari at [email protected] / 647.463.2022 or Sheryl Bass at
[email protected] / 847.605.5417.
JAMES RUSSO, SENIOR VICE PRESIDENT, GLOBAL CONSUMER INSIGHTS
James is one of today’s leading experts on global consumer attitudes and behavior. He is especially adept at
weaving together complex trend stories across regions and countries, across generational and multicultural
segments. James has extensive media experience and has been featured on CNBC, Fox Business, Bloomberg TV and
in WSJ, Businessweek, Reuters and AP.
Topics of Expertise: Global Consumer Insights, Holiday Spending, Black Friday/Cyber Monday, Earth Day,
Corporate Social Responsibility, Consumer Confidence, Emerging Markets, Population Shifts, Global Female
Economy
CARMAN ALLISON, VICE PRESIDENT, CONSUMER INSIGHTS
Carman has his finger on the pulse of the Canadian retail and manufacturing landscape and is a lively and popular
industry presenter. He is frequently featured in Canadian media including BNN, Globe and Mail, National Post and
has monthly columns in Canadian Grocer magazine and Grocery Business magazine.
Topics of Expertise: Consumer Shopping Trends, Multicultural Insights, Retail Trends, Category and Channel
Expertise
ROB WENGEL, SENIOR VICE PRESIDENT, INNOVATION
The failure rate for new product introductions in the US is 85%. So how do the world’s leading CPG companies flip
that number to an 85% success rate? They turn to Nielsen. Rob leads Nielsen’s Innovation area and is the go-to for
the industry when it comes to new product innovation. Rob can give you the “behind-the-scenes” scoop on the
approach of the world’s leading CPG companies to innovation and new product introduction.
Topics of Expertise: New Product Conception, Ideation, Go-to-Market strategies, Case studies
TADDY HALL, SENIOR VICE PRESIDENT, BREAKTHROUGH INNOVATION PROJECT
How did Kraft create Mio? How did Anheuser Busch come up with a margarita-beer? Taddy Hall, who leads
Nielsen’s Breakthrough Innovation Project, can tell you. Taddy is one of Nielsen’s leading innovation experts and
works closely with client senior executives to help them meet top-priority goals for innovation and growth.
Topics of Expertise: Company Case studies, New Product Innovation
MARTY SIEWERT, SENIOR VICE PRESIDENT, CONSUMER & SHOPPER ANALYTICS
Marty Siewert is Senior Vice President for North America Consumer and Shopper Analytics. In this most recent role
of his 15 year Nielsen career, Marty is responsible for solving manufacturer and retailer shopper issues with
integrated analytics leveraging Nielsen’s Homescan Consumer Panel, Spectra, Segmentation an In-Store services in
the US and Canada.
Topics of Expertise: Consumer Demographics, Retail Segmentation
JUDY CHANG, DIRECTOR, MULTICULTURAL CONSUMER INSIGHTS (CANADA)
Judy Chang currently serves as the Director of Continuous Analytics and is the Canadian Ethnic Practice Lead where
she leads thought leadership, insights and strategies to capture the ethnic growth opportunities. With over 15
years of experience, she excels in collaborative and entrepreneurial environment.
Topics of Expertise: Multicultural consumer insights, South Asian, Chinese, Philippino consumer insights
DANNY BRAGER, SVP, ALCOHOL BEVERAGE
Danny Brager has been leading Nielsen’s Alcohol Beverage Practice area for almost 13 years. He frequently speaks
at many client and industry events and to media on the subject of Alcohol retail and consumer trends.
Topics of Expertise: Beer, Wine, Spirits, Beverage Alcohol Retail and Consumer Trends
ANDREA RIBERI, SENIOR VICE PRESIDENT, CONSUMER INSIGHTS
Andrea Riberi is a Senior Vice President at Nielsen, a global leader in measurement and information. Andrea has
over 20 years of experience and has been with Nielsen for 12 years and has spoken at many industry events and is
frequently interviewed by media.
Topics of Expertise: Beer, Health and Beauty
JONNA PARKER, DIRECTOR, NIELSEN PERISHABLES GROUP
Jonna Parker has currently held the title of the Director Account Services of Nielsen’s Perishables Group for the
past 10 Years. In this position, Jonna has expanded Nielsen’s Perishables Group’s consumer and shopper solutions
for the fresh industry.
Topics of Expertise: Fresh food trends, meat, seafood, poultry and produce trends, health and wellness trends
TODD HALE FORMER-SVP, CONSUMER & SHOPPER INSIGHTS
Todd Hale is a well-known industry and client speaker with over 35 years of experience in the consumer research
industry and has been with Nielsen for 29 years.
Topics of Expertise: Consumer Shopping Behavior, Retail Trends, Health And Wellness Trends, Retail And Shopper
Marketing And Demographic/Segmentation Information, Food Trends, Private Label
LARRY SHANNON-MISSAL, HARRIS POLL
Larry Shannon Missal is Nielsen’s Harris Poll expert and is available to discuss all Harris Poll survey topics including
consumer sentiment towards major sporting events like the Super Bowl, holidays like Halloween and other
trending topics.
Topics of Expertise: Consumer Insights, Harris Poll surveys
SHERRY FREY, VP OF NIELSEN PERISHABLES GROUP
Sherry Frey is an expert in the fresh food category and speaks at many national and international industry events
including the Food Marketing Institute, INFOFISH, the Annual Meat Conference and the AMI Food Expo. She has
been with Nielsen since 2002.
Topics of Expertise: Health And Wellness, Fresh Food Trends, meat, seafood and poultry trends