PRESS INFORMATION
23. März 2012
Most up-to-date model of the Titanic wreck
In a global exclusive, ixtract developed the currently most up-to-date model of the Titanic
wreck for National Geographic magazine and RMS Titanic, Inc
Titanic sunk during its maiden voyage to New York as a result of a devastating collision with an
iceberg in April 1912. On the occasion of the 100th anniversary of the catastrophe, National
Geographic magazine is publishing an up-to-date model of the wreck in its April issue. It was
realized by the Berlin infographics agency ixtract, which in doing so was able to work with the
most up-to-date images from the last underwater Expedition in 2010, funded by RMS Titanic,
Inc. The imaging was supplied by Advanced Imaging and Visualization Laboratory, Woods Hole
Oceanographic Institution.
The remarkable graphic will appear in the print editions of the National Geographic magazine around the world, on its website (ngm.com) and as a special 3D feature in the magazine’s April edition for iPad. It is the most up-to-date realistic 3D visualization of most likely
the most famous ship wreck in the world, which lies on the North Atlantic sea bed, approximately 4000 meters beneath the ocean. National Geographic and RMS Titanic, Inc. thus placed
great importance on a model true to the original which also takes into account the advanced
deterioration of the wreckage as precisely as possible. In order to meet the high requirements
regarding scientific accuracy, the infographic experts at ixtract did not just work with the most
up-to-date underwater photographs - thousands of individual shots - but also included the
original construction plans of the Ship in the design. In doing so, a unique and precise model
came into being within just three weeks of production time in around 400 hours. The model's
authenticity was confirmed by scientists and participants in expeditions and this can even be
seen online from all directions. Stefan Fichtel, the Managing Director and Creative Director at ixtract, views the project as
exceptionally positive and is pleased about the evidence of trust which the renowned geographical and scientific magazine places in his young agency:
"We very much appreciate that one of the top institutions of international scientific journalism
such as National Geographic magazine entrusted us with a task as complex as this. I am even
more pleased that we were able to produce a result that went beyond all expectations and
which will surely bring the readers of the electronic magazine in particular much enjoyment".
ixtract GmbH
Gneisenaustr.111
10961 Berlin
0049 1520 855
1018
www.ixtract.de
[email protected]
Geschäftsführer
Stefan Fichtel
Amtsgericht
Charlottenburg
HRB 129781 B
BLZ 10050000
Berliner Sparkasse
Konto 6604101167
The ixtract Titanic model can be seen in the April edition of the National Geographic magazine and at
ngm.nationalgeographic.com/digitaleditions.html
where you can also subscribe to the iPad app. Also, the ixtract Titanic model will be on display after April 15th in Titanic: The Artifact Exhibition in museums around the world and on rmstitanic.net . For a full list of cities where this
model and more exclusive content from Expedition 2010 will be on display, visit
www.rmstitanic.net.
Contact:
Stefan Fichtel
ixtract GmbH
Tel: +49 30 68323521
E-Mail: [email protected]
Presseinformation
About ixtract
ixtract makes complex content and processes understandable for everyone with intelligent
infographics. Regardless of whether they are in print form or online, animated or interactive:
thought-out visualizations awaken the interest of the public on first glance and sustainably
place information in one's mind.
About RMS Titanic, Inc., a wholly owned subsidiary of Premier Exhibitions, Inc.
RMS Titanic, Inc., a wholly owned subsidiary of Premier Exhibitions, Inc. (NASDAQ:PRXI), is
the only company permitted by law to recover objects from the wreck of Titanic. The Company was granted Salvor-In-Possession rights to the wreck of Titanic by the United States
District Court for the Eastern District of Virginia, Norfolk Division in 1994 and has conducted
eight research and recovery expeditions to Titanic recovering approximately 5,000
artifacts. The Company is located in Atlanta, Georgia, and also serves as a leading presenter of
museum quality exhibitions throughout the world. As the recognized leader in developing and
displaying unique exhibitions for education and entertainment the Company tours multiple
experiences including the blockbuster "Titanic: The Artifact Exhibition," now seen by more
than 25 million worldwide. For more information on RMS Titanic, Inc. please visit
www.rmstitanic.net. For additional information about Premier Exhibitions, Inc. please
visit www.prxi.com.
ixtract GmbH
Gneisenaustr.111
10961 Berlin
0049 1520 855
1018
www.ixtract.de
[email protected]
Geschäftsführer
Stefan Fichtel
Amtsgericht
Charlottenburg
HRB 129781 B
BLZ 10050000
Berliner Sparkasse
Konto 6604101167