City of Port Moody
Minutes
Tourism Committee
Minutes of the meeting of the Tourism Committee held on
Wednesday, June 22, 2016 in the Brovold Room.
Present
Councillor Diana Dilworth, Chair
Sean Antonson
Lisa Beecroft (arrived at 7:09pm)
Jamie Cuthbert
Kevin Pearce
Absent
Councillor Rick Glumac, Vice-Chair (Regrets)
Deidre Heim (Regrets)
Poopeh Morakkabati
In Attendance
James Stiver – General Manager of Development Services
Will Ying-udomrat – Committee Coordinator
1.
Call to Order
Minutes
Tourism Strategy
Tourism Committee
#353827
Call to Order
Councillor Dilworth called the meeting to order at 7:05pm.
2.
Approval of Previous Minutes
2.1
TOUR16/010
Moved, seconded, and CARRIED
THAT the minutes of the Tourism Committee meeting held
on Wednesday, May 25, 2016 be adopted.
3.
Unfinished Business
4.
New Business
4.1
Charlie Easton, Senior Strategist at Stormy Lake Consulting,
provided information on his professional background and
outlined the project timeline as follows:
 Local industry familiarization – Complete;
 In-depth background review – Ongoing;
 Visitor ethnographic research – Rescheduled to early
July;
 Stakeholder dialogic research – July 25;
 Key insights review – Late July/August;
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June 22, 2016
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Strategic option analysis with Tourism Committee –
July 27;
High level framework – August;
Action Plan – September; and
Stakeholder engagement – Date to be determined.
Mr. Easton noted that the goal of ethnographic visitor research
is to gain a better understanding of visitors’ perspectives of
Port Moody.
Mr. Easton circulated sample discussion questions for the
ethnographic visitor research to Committee members, noting
that respondents from a variety of backgrounds will be selected
and that discussions will be held in various areas between
Rocky Point Park and City Hall.
The Committee brainstormed potential places to carry out
ethnographic research, including Rocky Point Park, Shoreline
Trail, the Library, and the Recreation Complex.
Mr. Easton provided an overview of his proposed dialogic
research, noting that conversation topics would be influenced
by the ethnographic research but will generally be about
marketing needs, policy needs, and a vision for tourism in Port
Moody. Mr. Easton noted that at the stakeholder research
session, which he is planning for the end of July, participants
would be divided into tables—potentially 5-7 participants with
multiple perspectives per table.
Mr. Easton and the Committee discussed the logistics for
inviting participants to the stakeholder session, noting the
following to-do list:
 Determine the size of the session. It was agreed that
40-50 participants would be ideal;
 Identify stakeholders (e.g. Council, staff, business
leaders, community groups, citizens);
 Identify key opinion leaders;
 Stormy Lake Consulting to create a registration
database;
 Finalize invitation letters (Stormy Lake Consulting to
provide template);
 Email invitation to key stakeholders;
 Post notice on City website and in other public places;
and
 Monitor registrations and follow up as necessary.
The Committee brainstormed venues to hold the stakeholder
session and noted that the Galleria is a good option.
Mr. Easton left the meeting at this point and did not return.
It was suggested that the meeting notice be posted on
community boards in the library and in banks.
Tourism Committee
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June 22, 2016
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The Committee agreed that the session should last for about
two and a half hours rather than for three hours.
The Committee compiled a preliminary stakeholders list, which
consists of local businesses, individuals, and groups.
Action: Staff to circulate the preliminary stakeholders list to
Committee members.
5.
Information
6.
Adjournment
Councillor Dilworth adjourned the meeting at 8:04pm.
Councillor Diana Dilworth,
Chair
Tourism Committee
#353827
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Will Ying-udomrat,
Committee Coordinator
June 22, 2016
File: 01-0360-20-54/2016