DECEMBER 2013
OREGON TRAVEL BAROMETER
Travel Oregon has partnered with Dean Runyan Associates to provide the Travel Industry with
a monthly "Oregon Travel Barometer." The Barometer is a quick-read dashboard of key travel
indicators designed to show changes in the metrics that affect Oregon's tourism industry.
Where applicable there is a deeper dive available for each indicator, so you can review the data
in greater detail.
December 2013 Report Highlights
Following are a few observations from the December 2013 Oregon Travel Barometer report:

Oregon’s statewide lodging trends continue to show positive growth vs. December
2012 (Lodging Demand: +6.9%; Lodging Revenue: +12.0%).
o Year-over-year growth in Oregon’s lodging demand and revenue was higher
than that of the national and regional averages.
o Willamette Valley experienced the highest growth in lodging demand and
revenue vs. December 2012.

Oregon’s average gasoline prices reached a 22-month low, dropping to $3.30/gallon (1.5% vs December 2012).
o NOTE: Data goes back to February 2012

Employment in Oregon’s Accommodation & Food Services sector was up +4.4% Year to
Date.

Domestic air visits to Oregon grew in Q3 2013 (+2.6% vs. Q3 2012).

The Oregon Index of Leading Economic Indicators for December 2013 was at 98.46,
which represents a 2.8% increase from December 2012.
The Oregon Travel Barometer will be updated on a monthly basis (with lag time to compile the
indicators). We will notify you via the Travel Oregon Industry eNewsletter as each new report
becomes available (go to www.traveloregon.com/industry to subscribe). To see an archive of
past Travel Barometers, click here.
Many thanks,
The Travel Oregon Research Team
Tanya Mamchik, (503)226-2973
[email protected]
(503)226-2984
Page 1 of 3
Michael Sturdevant
[email protected]
(503)967-1560
DECEMBER 2013
OREGON TRAVEL BAROMETER
OREGON LODGING TRENDS1
Yr/Yr Change in Lodging Demand Dec 2013
Yr/Yr Change in Lodging Revenue Dec 2013
Error! Not a valid link.
Oregon Coast
5.8%
Oregon Coast
Greater Portland
Mt Hood/Gorge
Willamette Valley
Southern Oregon
Central Oregon
Eastern Oregon
Oregon
Pacific Region*
US Total
5.9%
Greater Portland
14.8%
5.0%
6.5%
6.6%
6.9%
4.0%
3.6%
10%
11.9%
Mt Hood/Gorge
Willamette Valley
Southern Oregon
Central Oregon
Eastern Oregon
Oregon
Pacific Region*
US Total
0.7%
0%
8.0%
4.7%
20.5%
8.8%
13.7%
12.7%
12.0%
9.5%
7.6%
0%
20%
10%
20%
30%
Yr/Yr Change in Lodging Demand Dec 2013 (YTD)
Yr/Yr Change in Lodging Revenue Dec 2013 (YTD)
Oregon Coast
Greater Portland
Mt Hood/Gorge
Willamette Valley
Southern Oregon
Central Oregon
Eastern Oregon
Oregon
Pacific Region*
US Total
Oregon Coast
Greater Portland
Mt Hood/Gorge
Willamette Valley
Southern Oregon
Central Oregon
Eastern Oregon
Oregon
Pacific Region*
US Total
4.2%
3.7%
3.1%
5.8%
6.1%
9.1%
5.8%
4.9%
2.8%
2.2%
0%
5%
10%
6.5%
10.7%
5.9%
8.8%
8.8%
16.7%
8.2%
9.8%
8.8%
6.2%
0%
15%
10%
20%
30%
OREGON DOMESTIC AIR TRAVEL2
Top 5 Origin Markets: Q3 2013
Data
Yr/Yr Change in Air Arrivals: Q3 2013
Los Angeles
Oregon
2.6%
SF Bay Area
Portland
2.3%
Denver
Eugene
Phoenix
-9.8%
2012 Q3
2013 Q3
New York
0
50
100
Arrivals in Thousands
13.7%
Medford
Bend
150
-20%
Data
0%
Percent
8.4%
20%
*The Pacific Region includes the states of Alaska, California, Hawaii, Oregon and Washington.
Tanya Mamchik, (503)226-2973
[email protected]
(503)226-2984
Page 2 of 3
Michael Sturdevant
[email protected]
(503)967-1560
DECEMBER 2013
OREGON TRAVEL BAROMETER
PRICES
TRANSPORTATION
Oregon Gas Prices ($ per gallon)
Monthly: 2yrs
PDX Airfares
Data
4
Dec 2013
Dec (%) YTD (%)
$3.30
-1.5%
Portland Metro Room Rates
Monthly: 2yrs
3
1
4
Dec 2013
Dec (%) YTD (%)
99.36
5.7%
6.7%
Data
4
Q3 2013
Q3 (%)
YTD (%)
$32,666,316
7.8%
5.4%
5
Data
4
Dec 2013
Dec (%) YTD (%)
239.491
2.3%
3,961.6
1.1%
1.4 %
2
Data
4
Q3 2013
Q3 (%)
YTD (%)
941,319
2.6%
4.2%
8
Data
4
Dec 2013
Dec (%)
YTD (%)
661,350
10.2%
4.5%
International Deplaned Passengers at PDX
Monthly: 2yrs
4
YTD (%)
8
Data
4
Dec 2013
Dec (%)
YTD (%)
16,383
8.9%
1.4%
NATIONAL AND STATE INDICATORS
Leisure & hospitality Employment
Data
4
Dec 2013
Dec (%) YTD (%)
178,200
3.4%
Traveler Sentiment Index (TSI)
Quarterly: 2yrs
4.2%
Accommodation & Food Services Employment
Monthly: 2yrs
Monthly: 2yrs
Data
Nov (%)
Total Deplaned Passengers at PDX
2.1%
OREGON EMPLOYMENT6 (Seasonally Adjusted)
Monthly: 2yrs
Quarterly: 2yrs
7
Nov 2013
Domestic Air Visitors to Oregon
West Urban CPI Food Away From Home
Monthly: 2yrs
Monthly: 2yrs
-4.7%
2
Quarterly: 2yrs
Oregon Gasoline Volume (000 gals/day)
Data
4
Dec 2013
Dec (%) YTD (%)
155,900
3.5%
Data
Q3 2013
Q3 (%)
98.8
7.2%
OR Index of Leading Economic Indicators (OILI)
Monthly: 2yrs
4.4%
Sources and Notes:
1. Lodging metrics are based on Smith Travel Research
reports.
2. Domestic Air Travel data is based on the Origin and
Destination Survey of the U.S. Department of
Transportation. This survey represents a 10 percent
sample of the ticket itineraries of domestic passenger
flights of U.S. air carriers.
3. www.pricelock.
4. YTD Year-over-Year Change is based on last available
value for each metric.
5. U.S. Bureau of Labor Statistics.
6. Oregon Employment Department.
7. U.S. Energy Information Administration
9
10
Data
11
Dec 2013
Dec (%)
6Mo (%)
98.46
2.8%
2.4%
8.
9.
Port of Portland, Aviation Statistics
U.S. Travel Association. TSI is a quarterly metric of
consumer attitudes toward leisure travel based on
available time and finances, interest, affordability,
safety of travel and quality of service. The TSI is
released in February (Q1), April (Q2), July (Q3) and
October (Q4). March 2007 = 100.
10. Oregon Office of Economic Analysis. The OILI applies
the Conference Board’s methodology for the U.S.
National Leading Index to Oregon-specific
components. Jan 2005 =100. The OILI value is
subject to change due to the standard deviation
changes. Learn More…
11. 6 Month Annualized Change.
This report does not imply Travel Oregon’s participation in any increase or decrease in the various metrics offered.
Tanya Mamchik, (503)226-2973
[email protected]
(503)226-2984
Page 3 of 3
Michael Sturdevant
[email protected]
(503)967-1560