BERLITZ FRANCHISING
OVER 137 YEARS OF SUCCESS
TABLE OF CONTENT
Berlitz the Company
3
History of Berlitz
4
The Berlitz Experience
5-6
Products and Services
7-8
Berlitz Franchise System
9-10
Franchise Opportunities
11
Berlitz Traditional Language Center Franchise
12
Berlitz Traditional Language Center
Language Training Products and Services
13– 14
Berlitz Kids & Teens Language Center
15
Berlitz Kids & Teens Language
Center Programs
16
Berlitz After-School Program (ASP)
17
Berlitz After-School Programs and Classes
18
Convert to Berlitz
19
Berlitz Franchise Benefits
20
Franchise Steps
21
Our Management Team
22
BERLITZ THE COMPANY
With more than 500 locations in over 70
countries, the Berlitz Corporation has long
been established as the world’s premier
provider of language training and cross-cultural
services.
All courses are taught by first-rate language
instructors and include innovative and trendsetting course materials. Berlitz has a tailored
training program to suit everyone – whether
for adults or children, executives or travel
enthusiasts.
With worldwide headquarters in Princeton,
New Jersey, USA, Berlitz continues to expand
in countries where we have been for more than
100 years and in completely new markets.
Our franchises function as integral members
of the Berlitz Global Network and share the
same Berlitz standards and approaches. These
elements have created millions of successful
Berlitz students and continue to this day.
Berlitz has been a member of the Benesse
Corporation of Japan since 1993. “Benesse”
means living life to the fullest (from bene
= good/well and esse = life/living)! This
philosophy harmonizes perfectly with our
student experience, business and training
goals.
FACTS: BERLITZ LEARNING SERVICES
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# of staff members: 6,000+
# of corporate clients: 5,000
# of customers: 300,000 each year
More than 50 languages available
More than 7,000,000 lessons taught/ year
Top 10 languages worldwide: English, German, French, Spanish, Mandarin, Dutch, Portuguese,
Italian, Russian, Japanese
3
HISTORY OF BERLITZ
When Berlitz Method® was introduced
in 1878, it changed the way language was
taught. Based on providing an immersive
experience with native teachers and
focusing on oral communication, the Berlitz
Method® is capable of accelerating learning
and building the key foundation for effective
communication – learners’ self-confidence.
Berlitz was also the first to offer multiple
platform delivery (face-to-face, virtual, online,
mobile, study abroad) of its programs, with
options to learn at work, at home or on the
road. This is a huge benefit to people leading
busy work and personal lives.
Berlitz offers trainings in all living
languages, as well as communication,
intercultural and business solutions. Our
programs are custom-designed to fit the
specific needs of our clients, should they be
large or small corporations, individuals, young
students or children.
Berlitz started franchising in 1889.
Maximilian D. Berlitz
founded the company in
1878. Since then, Berlitz
has become the world’s
premier provider of
language training and
intercultural services, with
a footprint in more than
70 countries. 4
Berlitz can deliver training wherever clients wish – at the Learning
Center, in their offices, on the phone, or live via the internet.
THE BERLITZ EXPERIENCE
MATERIALS
METHOD
• Customer-designed
and tested
• Multi-component
• Flexible, customized
• Target language
• Goal-oriented
and lively
GLOBAL
NETWORK
• Instructors
• Customers
INSTRUCTORS
• Native-fluent
• Well-trained
CLASSROOM
ENVIRONMENT
• Small class size
• Centers conducive
to learning
5
THE BERLITZ EXPERIENCE
EXPLAINED
THE BERLITZ METHOD ®
A conversational approach that emphasizes listening
and speaking over memorization forms the heart of
all Berlitz instruction. This world-famous method,
pioneered by Maximilian D. Berlitz, is the most
natural and effective way to learn a new language.
BERLITZ INSTRUCTORS
Native-fluent instructors all go through the Berlitz
Instructor Training (BIT) program that ensures
consistent delivery and quality worldwide.
BERLITZ MATERIALS
Berlitz materials are engaging and have been
developed using customer feedback and field
research to maximize learning.
BERLITZ ENVIRONMENT
In private one-on-one lessons or in small groups, the Berlitz training experience
maximizes student speaking time – building confidence in speaking the language.
Berlitz can deliver training wherever clients wish– at the Learning Center, in their
offices, or live via the Internet.
TESTING TOOLS
To ensure a language program is appropriate for each client, every program begins with
language proficiency-level testing. Once students have completed their program level,
they may take advantage of achievement tests to see how well they have mastered the
material before moving on to the next level. For added convenience, many of these tests
are available online.
5
OUR
ORGANIZATIONAL
PRINCIPLES
1. Total Customer Orientation
2. Open and active participation
3. A spirit of innovation and challenge
4. A superior business structure
5. Strategically oriented planning
6
PRODUCTS AND SERVICES
Berlitz offers training in all living languages and has the world’s
largest portfolio of solutions – from traditional language
training, cultural solutions, and management solutions.
Below is just a small sample of WHAT WE OFFER
BERLITZ
TOTAL IMMERSION
BERLITZ VIRTUAL
CLASSROOM (BVC)
Total Immersion is an exclusive Berlitz
product where students take part in an
intensive all-day one-on-one program
that provides complete immersion in the
target language.
This program brings instructors and
students together in real time via
the internet. Students are never at a
disadvantage if they are not able to
attend training at a center. They can enjoy
all the effectiveness of live instruction
right from their home or office.
BUSINESS
COMMUNICATION SOLUTIONS
CORPORATE
GROUPS
Berlitz provides customized training
programs designed to develop effective
business communication skills in three
core areas: Presentations, Meetings and
Negotiations. BBCS also offers modules
on Virtual Communication, Management
Communication and Human Resources.
Many companies contract Berlitz courses
for their employees. These “charter
courses” provide students with the
language skills they need for their work.
7
PRODUCTS AND SERVICES
BERLITZ
STUDY ABROAD (BSA)
CULTURAL SOLUTIONS
One of the most exciting and effective
ways to learn a language is to spend
time in countries where it is spoken
allowing students to pick up vocabulary,
pronunciation, and comprehension as
they dine, shop, travel or just walk down
the street.
Berlitz provides solutions beyond
language for clients to function in
business and society according to
cultural values.
MANAGEMENT SOLUTIONS
CORPORATE GROUPS
This is a suite of capability development
solutions which equips Global Leaders
with the skills they need for global
success. It provides personnel at all levels
of an organization with the necessary
leadership skills to successfully achieve
their objectives in a complex
global environment.
Berlitz offers over 340 custom
solutions for industry and functional
departments, some of which are: Audit
and Tax Professionals, Business Law,
Hotel Staff, Energy Industry, Insurance,
Information Technology, Nursing, Oil
Industry, Human Resources, Project
Management, Presentation, Socializing
and Small Talk.
BERLITZ KIDS & TEENS
BERLITZ AFTER SCHOOL
PROGRAM (ASP)
Childhood is the easiest time to learn
a foreign language. Berlitz offers
several options including camps and are
taught by highly trained, native-fluent
instructors.
Berlitz offers a fun way for children to
acquire a second language taught by
native-fluent instructors right inside
their respective schools.
Partnering with Berlitz provides you with practically limitless,
quality and effective solutions to offer your clients. As a
business owner, this is a great advantage.
8
Coca Cola® - Levi’s® - Mercedes Benz® - Berlitz®
Berlitz’s reputation is as strong as many of the most trusted
consumer brand names in the world. That is one of the biggest
benefits of teaming up with Berlitz.
Berlitz’ brand name is powerful.
BERLITZ FRANCHISE SYSTEM
BRAND
OPERATING
SYSTEM
ONGOING
SUPPORT
9
BERLITZ FRANCHISE SYSTEM
As a Berlitz franchisee, you receive the right to
use our business concept in your territory. With
your own sales and leadership abilities, build
your business and gain great market share by
applying these three key elements!
• Power of Berlitz name
• Exclusive franchise territory
• International corporate recognition
• Unique worldwide network
OPERATING
SYSTEM
• Dedicated Regional Franchise Manager
• Pre-opening training program
• Berlitz Instructor Training
• Facility design assistance
• Strategic business consultation
• Marketing materials review
• Periodic management meetings
BRAND
• Operations Manual
• New Franchise Orientation
• Berlitz Method®
• Customer care and retention process
• Berlitz products and services for clients
• Quality control process
• Management system software
• Business planning process
ONGOING
SUPPORT
10
FRANCHISE OPPORTUNITIES
We offer three franchise programs to give
you an even greater chance to join us and
realize your own dreams of building your
own successful business, while making a
difference in the lives of so many others!
BERLITZ
LANGUAGE CENTER
BERLITZ KIDS AND TEENS
LANGUAGE CENTER
BERLITZ KIDS AFTERSCHOOL PROGRAM
(US AND INTERNATIONAL)
(US AND INTERNATIONAL)
(SELECTED MARKETS ONLY)
This program benefits from
Berlitz’s Global Account
Agreements* which include
many leading organizations
around the world, such
as SAP, Google, Procter &
Gamble and many others.
This center-based model
offers language instruction to
Kids and Teens in a safe and
vibrant setting.
This home-based model
works with schools within
designated District School
Board(s) and private schools.
It includes co-branded
learning material with National
Geographic and attractive
merchandising, such as
backpacks and puppets.
The territory is defined by
school district. It offers after
school language instructions
to kids from in Public K-5,
charter and private schools.
The centers are conveniently
located in high-foot traffic
locations such as in retail
malls. Great for suburbs!
This is a great way for an
entrepreneur to start a
business (part-time) with low
investment and potential for
high return on investment.
This center-based model
focuses on adult learning
and corporate training for
language, communication,
intercultural and business
competencies. It offers
over 340 custom programs
by industry or functional
department.
Desired locations are within
business districts and
affluent areas.
Franchise fee starts from
$40,000 USD.
* Global Account Agreement clients can
change without notice.
Franchise fee starts from
$40,000 USD.
Franchise fee starts from
$24,500 USD.
11
BERLITZ
TRADITIONAL
LANGUAGE
CENTER
FRANCHISE
Berlitz has helped millions of individuals speak
new languages. Whether they want to prepare
for a trip abroad, to learn for business or for
personal reasons, Berlitz can help them reach
their goals. Based on listening and speaking,
the Berlitz Method® is the most natural way
to learn a language. Even beginners can speak
simple sentences in the first lesson. As a Berlitz Language Center owner,
you will help many people learn languages
anywhere and everywhere – whether in-person
at your center or online with a live instructor
from the comfort of their home or business.
You will be joining a proven team in the
language business and benefit from our built-in
economies of scale for competitive advantage;
strong support and immediate access to a peer
group of franchisees all across the country and
world; and, strong brand recognition from the
get-go. Berlitz provides each new franchisee
a market presence that is trusted and
recognizable locally, nationally, and globally.
New Center Franchise Fee
40,000 USD
Additional Center Within
Designated Territory
7,500 USD
Expected Total Investment on
New Berlitz Language Center
164,000 to 307,000 USD
Average Time to Launch a
Language Center
3 to 6 months
Core Benefits of this
Traditional LC program
• +40 languages and +340
industry-specific language programs
• Diversified portfolio including
intercultural training, communication
and business competencies, and
online offering
• Established global account agreements
with top corporations (Google, Bayer,
P&G, US Government, etc.)*
For our center-based models, many of our
franchisees have Center Directors running the
business. A franchise owner may decide to run
the day-to-day or let our Berlitz support team
train and support the Center Director, while the
business owner can run on a supervisory role.
Support: Berlitz provides on-going coaching
on marketing, operations, scheduling, business
development and product knowledge.
Miscellaneous
• Owner-operated or employee-managed
• Structure available: Area Developers,
Master Franchisee, Multi-units,
Single Units
* Global Account Agreement clients can
change without notice.
12
BERLITZ TRADITIONAL
LANGUAGE CENTER
LANGUAGE TRAINING
PRODUCTS AND SERVICES
LANGUAGE TRAINING
FACE-TO-FACE LANGUAGE
INSTRUCTION
Berlitz Total Immersion
Total Immersion is an exclusive Berlitz product
where students take part in an intensive all-day,
one-on-one program that provides complete
immersion in the target language. Pioneered by
Berlitz in the late 1960’s, Total Immersion is fast
and effective, meeting the needs of customers
who need to learn a language quickly.
Private Instruction
Berlitz private instruction enables students
to learn at a pace and on a schedule that is
tailored to their needs. Course content can also
be most specifically customized to match their
interests and the situations where they will
need the language in everyday life – if necessary
including customized materials to match
particular vocabulary needs.
Corporate Groups
Many companies contract Berlitz courses for
their employees. These “charter courses”
provide students with the language skills they
need for their work. Often, these lessons take
place at the students’ place of work.
Berlitz Study Abroad (BSA)
One of the most exciting and effective
ways to learn a language is to spend time in
countries where it is spoken, allowing students
to pick up vocabulary, pronunciation, and
comprehension as they dine, shop, travel, or
just walk down the street.
Group Instruction
Group instruction allows a wide variety of
activities where peer learning can take place.
Group instruction is more economical than
private instruction, and some students also
find it easier and more rewarding to share by
practicing together.
13
BERLITZ TRADITIONAL
LANGUAGE CENTER
LANGUAGE TRAINING
PRODUCTS AND SERVICES
eBERLITZ LANGUAGE INSTRUCTION
e-Learning
Teach yourself a language via the award-winning
web-based learning platform CyberTeachers –
wherever you may be, and 7 days a week, 24 hours
a day.
Distance learning –
Individual instruction by telephone
Personal live instruction over the telephone with a
native speaker trainer – highly specialized content
and short units to ensure maximum success.
Distance learning –
The Berlitz Virtual Classroom
The Berlitz Virtual Classroom (BVC) brings
instructors and students together in real time via
the Internet. Students who can’t come to lessons
at our language centers due to time or travel
commitments can enjoy all the effectiveness of
live instruction right from their home or office,
using a standard computer with audio capabilities.
Blended learning
CyberTeachers & Telephone Lessons: The
combination of individual telephone instruction
and a license for CyberTeachers. Even more
opportunities for faster results.
BERLITZ BUSINESS COMMUNICATION
SOLUTIONS (BBCS)
The BBCS provides customized training
programs designed to develop effective business
communication skills in three core areas –
Presentations, Meetings, and Negotiations,
also focusing on Leadership Communication.
Additional modules are available, including Virtual
Communication, Management Communication, and
Human Resources.
BERLITZ TESTING
Berlitz language proficiency testing assesses an
individual’s ability to communicate in work-related
environments. Berlitz offers proficiency tests
online, proficiency interviews and customized tests.
CULTURAL SOLUTIONS
Berlitz provides solutions beyond language for
clients to function in business and society according
to cultural values. The Cultural Navigator and
Cultural Orientations Indicator (COI) by TMC – a
Berlitz Company help improve cultural competence
within an organization to reduce risk, enhance
innovation and maximize effectiveness.
MANAGEMENT SOLUTIONS
Berlitz Management Solutions is a suite of
capability development solutions which equips
Global Leaders with the skills they need for global
success. It provides personnel at all levels of an
organization with the necessary leadership skills to
successfully achieve their objectives in a complex
global environment.
ELS
Established in 1961, ELS Language Centers, a
member of the Berlitz group, has grown to become
the largest campus-based network of English
language instruction centers in the United States.
The unique approach to learning provides students
of all skill levels with daily opportunities to practice
English and experience authentic culture. More
than 1.1 million students from over 175 countries
have chosen the proven methods of ELS program to
learn English quickly and effectively.
14
BERLITZ
KIDS & TEEN
LANGUAGE
CENTER
FRANCHISE
Berlitz Kids & Teens offers a variety of fun,
learning programs for children ages 4 to 18.
The wide age range and multitude of available
programs help create exciting multiple streams
of income for the franchisee!
The curriculum was specifically designed for the
cognitive, linguistic and developmental abilities
of children. The Berlitz Method develops all
four (4) language skills while focusing especially
on developing the listening and speaking skills
which help children and teens communicate
with their counterparts in other countries.
Owning one of our Berlitz Kids & Teens
language center puts you in high-need for
foreign language proficiency. Foreign language
training at the primary and secondary levels
is a rising demand that also enhances skills
development and academic progress in other
subjects. You will be satisfied to know that what
you do makes a difference in the children’s
futures.
For our center-based models, a franchise
owner may decide to run the day-to-day or let
our Berlitz support team train and support the
Center Director, while the business owner can
run on a supervisory role.
Support: Berlitz provides on-going coaching
on marketing, operations, scheduling, business
development and product knowledge.
New Center Franchise Fee
40,000 USD
Additional Center Within
Designated Territory
7,500 USD
Expected Total Investment on
New Berlitz Language Center
164,000 to 307,000 USD
Average Time to Launch a
Language Center
3 to 6 months
Core Benefits of this
Traditional LC program
• Intercultural and soft-skills programs
aligned with children’s development
stages
• Partnership with National Geographic
• Summer camps for year-round
profitability
Miscellaneous
• Owner-operated or employee-managed
• Structure available: Area Developers,
Master Franchisee, Multi-units,
Single Units
15
BERLITZ KIDS AND TEENS
LANGUAGE CENTER PROGRAMS
BERLITZ KIDS COURSES ARE EXCITING,
INNOVATIVE, AND A LOT OF FUN!
• Private and group instruction available
• Starter and Primary Mimi programs for children age 4 to 7
• English Beat TM for children age 8 to 11
• English for Teens age 12 and up
• Other languages – German, French, Spanish, etc., for all age groups
• Tutoring and preparing for Matura and other exams
• Berlitz Kids Camps
STARTER AND PRIMARY MIMI PROGRAMS FOR KIDS 4 TO 7
MIMI & ME®
With MIMI & ME learning English and preparing for the future is child’s play! The
Mimi & Me program is a unique learning opportunity for children ages 4 through 7.
Based on proven Berlitz methods and the most up-to-date pedagogical research,
Mimi & Me helps children learn how to speak and interact naturally in English just
as their ability to acquire languages starts to peak.
ENGLISH BEAT TM FOR KIDS 8 TO 11
AN EFFECTIVE PROGRAM FOR SCHOOLCHILDREN
The program is made for schoolchildren over the age of 8. It is a new, different, fun,
attractive and creative program, which is also demanding and full of challenges.
Through various games, movements, music, exciting stories and role-plays, our
language instructors and the rich multimedia material encourage children to speak
and understand by listening, reading, writing and understanding English.
ENGLISH FOR TEENS 12 AND UP
TIME ZONES
At Berlitz, we do not only teach the English language, we also offer courses to
develop the ability to deliberate with logic. For example, in the reading classes, we
invite the students to discuss their impressions about the contents of a text.
Comprehensive coordination with adequate balance of the “speaking, listening,
reading, and writing” skills.
BERLITZ KIDS AND TEENS CAMPS
Berlitz International Camps are specially designed study abroad programs offered during the summer and
winter. Teenagers from around the world will learn together in shared accommodation. These programs
focus on experiential learning to broaden the horizons of teenagers to become successful global citizens.
Other languages – German, French, Spanish, etc, for all age groups.
16
BERLITZ
AFTER-SCHOOL
PROGRAM
(ASP)
FRANCHISE
As a franchisee with Berlitz Kids After-School
Programs, exciting opportunities await you!
This new program was created to enable you
to provide Berlitz language classes at public,
private or charter elementary schools in your
community.
With over 8.4 million children in the U.S. alone
enrolled in after-school programs, and an
increased demand for global skills, demand for
our After-School Program (ASP) is strong.
Work part-time with control over your
schedule while earning a good return on
your investment. This new franchise model
enables you to tap into that demand with a
minimal investment as a home-based business.
Take comfort in knowing that you are
representing a well-respected and established
brand in your community.
Support: Berlitz provides on-going coaching
on marketing, operations, scheduling, business
development and product knowledge. We will
provide you the best practices as well as train
your teachers and provide the curricula.
New Territory Franchise Fee
24,500 USD Single-Unit
47,000 USD Multi-Unit
Expected Total Investment for
Berlitz ASP
33,200 to 69,100 USD
Average Time to Launch an ASP
2 months
Core Benefits of Berlitz
After-School Program:
• Home-based business opportunity
• Instruction delivered by native-fluent
instructors in children’s own schools
• Offers Mandarin, French, Spanish and
English
• Market: Kindergarten to Grade 5
(low competition)
Miscellaneous
• Owner-operated (part-time)
• Structure available: Area Developer,
Multi-Units, Single Units
17
BERLITZ AFTER-SCHOOL
PROGRAMS AND CLASSES
PROGRAMS
Berlitz Kids courses are exciting, innovative, and great fun.
FOR KINDERGARTEN–GRADE 2
MIMI & ME®
With Mimi & Me® learning English, Spanish, French or Mandarin and preparing
for the future is child’s play!
The Mimi and Me® program is a unique learning opportunity for children ages
four through seven. Based on proven Berlitz methods and the most up-to-date
pedagogical research, Mimi & Me® helps children learn how to speak and interact
naturally in the target language as their ability to acquire languages start to peak.
FOR GRADES 3 TO 6
BERLITZ BEAT
The program is made for schoolchildren over the age of eight. It is a new,
different, fun, attractive and creative program, which is also demanding and
full of challenges. Through various games, movements, music, exciting stories
and role-plays, our language instructors and the rich multimedia material
encourage children to speak and understand by listening, reading, writing and
understanding the target language.
CLASSES
The typical Berlitz Kids After-School foreign language Program meets once
and twice a week for 45–60 minutes. Classes are mixed across grades with the
preference of no more than two - three grades (for example Grade 3-5). The
recommended number of children per group is eight - twelve.
Most programs run for 30 weeks in the accordance with the academic calendar.
However, Berlitz Kids After-School Programs can be customized to reflect the
needs of the your territory.
18
CONVERT
TO BERLITZ
If you already own and operate
an independent language school,
Berlitz Franchising offers a selective
conversion program for you to enter
the Berlitz worldwide network of
language centers.
As you have seen, the Berlitz brand, business
systems, exclusive materials and method
establish our business at a level of world-class
service. Not only in our value to the client but
also in operating potential for franchisees.
We invite strong language school operators
in local markets to join Berlitz and enhance
their credibility, range of products and
services and especially their perspectives on
the language and culture training business.
These franchisees gain even added prestige
by servicing international transfer clients or
Berlitz worldwide corporate-contract clients
who may be located in their territory. Your
strength and ours – together.
Converting not acquiring
• The objective is to transform your
existing business according to the
Berlitz model. This means you stay in
business for yourself and at the same
time take advantage of membership
in a unique franchise system.
• Joining Berlitz presents an
exceptional opportunity to join the
market leader while strengthening
the investment you’ve already made
in your business. As our business
changes through competition and
new technologies, you are on the
team to meet the future.
Why convert to Berlitz?
Ask yourself these questions:
• Is my school benchmarked according
to the standards of more than 500
language centers around the world?
• Is my own local brand name at
the global elite level of the most
prestigious companies?
• Can I teach any language at any time
24 hours per day, 7 days per week?
• What would the impact be on my
business if a Berlitz Learning Center
opened as a competitor in my local
market?
19
BERLITZ
FRANCHISING
BENEFITS
Owning a Berlitz franchise is a great
opportunity to join an established company
with a solid business model.
As a franchisee, you will enjoy the
convenience and the support that Berlitz will
give you in developing strategies for growth
in your identified market segment – and in
building the efficiency of your operations.
The combination of educational products
and international business experience makes
Berlitz franchising a unique investment
opportunity.
Earn a reputation as a
world-class service provider in
your local market!
• Over 137 years of market leadership
industry-specific language programs
• Market diversification with Global
Account Agreements
• Innovative - stays current or ahead of
the market needs
• High profile students include JFK,
Jimmy Carter, Nelson Rockefeller,
Meryl Streep, Robin Williams,
The Queen of Belgium…
“Franchising offers a proven business
model with shorter time to opening,
training and ongoing support, where
you could realize your goals more
quickly. Berlitz is a business model
that has a higher chance of success
than in a sole proprietorship.”
Berlitz’ global brand, proven method,
history, experience and continued
success help lay the foundation to build
an entrepreneur’s dream business.
The Berlitz network expands to over
500 centers in 70 countries.
It is backed by 4.5 Billion USD
Benesse Corporation.
20
FRANCHISE STEPS
11 Key Steps in Opening a Franchise
1
Initial Call
with a Berlitz
Franchising Team
representative
8
If Approved,
Sign Franchise
Agreement
and Submit
Franchise Fee
9
Find Location and
obtain Permits and
Insurance
2
Complete
Qualification
Questionnaire and
Proven Match
7
Submit Franchise
Application &
Feasibility Study
for Consideration
10
Attend Training
and Hire Staff
3
Review Franchise
Agreement
Document
6
Attend
“Discovery Day”
4
Research
and Review
5
Validation –
Speak to Other
Franchisees
11
Open Your
Franchise
Business
21
OUR MANAGEMENT TEAMS
22
MARK W. HARRIS
Chairman of the Board, President and
CEO, Berlitz Corporation
In 1978, Mr. Harris joined Berlitz as Spanish
instructor. Three years later, he became
district director for 10 Berlitz Language
Centers in California and Arizona. In 1984, he
established Berlitz operations in South Korea,
before being expatriated to Tokyo, Japan to
take on business development and Berlitz
Study Abroad responsibilities throughout
East Asia.
In 1993, Mr. Harris returned to the United
States to become Managing Director of
Berlitz On Campus. In 1997, he led the team
that acquired ELS Educational Services for
Berlitz and, as President and CEO of ELS,
later merged Berlitz On Campus and ELS into
one organization in 2000. In 2004, Mr. Harris
was appointed as COO for Berlitz Europe
and Middle East. In April of 2013, Mr. Harris
was appointed President & CEO of Berlitz
Corporation. He is also Chairman of the
Berlitz Corporation Board of Directors. He
has served Berlitz for over 37 years.
Mr. Harris graduated from the MBA program
at UCLA, Master of Arts, Romance Languages
& Latin American Literature, University of
Pennsylvania and Bachelors of Arts, Spanish
Magna cum laude, Oberlin College.
In 2015 he was awarded a Litterarum
humanarum doctor – honoris causa from
Adelphi University.
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JOEL ONODERA
President,
Benesse America
A broad spectrum of experiences in
different industries, functions, and
geographies, have led to Mr. Onodera’s
current role as President of Benesse
America, holding company of Berlitz
Corporation. Mr. Onodera has over 30 years of
experience in general management,
including financial planning and analysis,
product marketing, pricing, product
forecasting, inventory management, and
business development. He has worked
in a variety of industries (social media,
SaaS, internet, ecommerce, software,
hardware, footwear and apparel), with
international experience in Asia and
Latin America.
He has worked for large, established
brands such as Apple and Nike, as well as
in a start-up environment, with growth
being a common denominator. MBA
from UC Berkeley. BA in Economics,
University of Washington.
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ANNETTE MAINKA
Chief Operations Officer,
Berlitz Corporation
Ms. Mainka joined Berlitz Corporate
Sales Team in Germany in 1996. In 2000, she became Director of
Operations Berlitz Germany and, in
2002, Country Manager for Germany. In
2005, her role expanded to managing
most of the European countries. In 2013,
Ms. Mainka was appointed as a member
of the Berlitz Board of Directors and
she became a Vice President of Berlitz
Corporation. In April, 2015, Ms. Mainka was appointed
to manage all 19 countries of Europe
and has supported Berlitz Franchises
in Europe, the Middle East and Africa. Ms. Mainka’s consistent performance in
increasing operating efficiencies while
growing sales has recommended her to
the COO role in November of 2015.
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REIJI TERASAKA
Chief Strategy Officer,
Berlitz Corporation
Before joining Berlitz, Mr.Terasaka
assumed the role of VP, Strategic
Planning & Business Development at
Japan Display, Inc, one of the leading
LCD panel makers in the world, and led
international M&A and alliance activities
while contributing to a successful IPO of
the company. Prior to that, Mr. Terasaka spent 10
years at private equity industry, working
at The Carlyle Group, a global private
equity firm based in Washington
DC, and engaging in numerous
M&A transactions and corporate
management. Mr. Terasaka started
his career at the Ministry of Finance,
Japanese Government, where his focus
was on international finance as well as
national budget management.
Mr. Terasaka graduated from University
of Tokyo with Bachelors Degree in Law. He also holds an MBA from Stanford
University, and an MALD from Fletcher
School of Law and Diplomacy, Tufts
University. He enjoys travel, walking,
and fine dining around the world.
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ROGELIO MARTINEZ
President,
Berlitz Franchising Corp.
Mr. Martinez leads our franchising efforts
worldwide. He is also a board member of
the International Franchise Association’s
International Committee. Past roles
include Vice President of a global tutoring
franchise and President of Global
Alliance, where he helped other Franchise
companies expand operations in over 20
countries in 5 continents. Additionally, he
has worked for software titans Oracle and
SAP, where he advised some of the largest
North American companies on how to
improve operations and achieve corporate
goals using best-business practices and
enterprise software solutions.
Mr. Martinez graduated from the Program
on Negotiations for Senior Executives from
Harvard Law School, the MBA program
from University of Montreal, Franchise
Management from Georgetown University,
Project Management from University of
Toronto and Bachelors of International
Business from Monterrey Tech (ITESM).
He is also a Certified Franchise Executive
by the IFA and certified Cross-Cultural
coach by Berlitz/TMC. Rogelio speaks
English, French, Spanish, German and
Portuguese. He enjoys reading historic
novels, scuba diving, golf and travel to
exotic destinations.
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PAUL H. WEINSTEIN
Senior Vice President, General Counsel and
Secretary, Berlitz Corporation
Paul H. Weinstein joined the Berlitz
Legal Department as Associate General
Counsel in July, 1995. He was named
General Counsel and Secretary of the
Company in 2000 and subsequently
promoted to Vice President and Senior
Vice President.
Before joining Berlitz, he practiced
law privately (1994 to 1995), worked
at the Motion Picture Association of
America (1991 to 1994), at LJN Toys, Ltd.
(1987 to 1991) and at MGM/UA Home
Entertainment Group, Inc. (1982 to 1987).
Mr. Weinstein supervises the Legal
Department’s activities and staff and
has primary responsibility for copyright
and trademark matters, mergers,
acquisitions and related strategic
initiatives, the work of the company’s
Board of Directors and the Ethics Hotline.
He is a graduate of Bard College, the
Pennsylvania State University Graduate
School of Journalism and the Benjamin
N. Cardozo School of Law.
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RAJENDRA (RAJ) MOTA
Worldwide Controller of Accounting and
Finance for Berlitz Corporation
Rajendra (Raj) Mota is the Worldwide
Controller of Accounting and Finance
for Berlitz Corporation since May 2007.
Raj is also member of the Franchise
Advisory Council and Franchise
Committee at Berlitz Corporation.has
been working with Berlitz for the past 15
years.
Some of his responsibilities in Berlitz
Include Controller of WW Franchising
and R&D dept. and Manager of
International Audit. Before Joining
Berlitz, he worked with CPA and
Consulting firms on taxes, audit and
management consulting assignments
and a stint with Pharmaceutical giant
Novartis.
Raj has an MBA in Finance from
Southern New Hampshire University
and BS in Accounting from University
of Mumbai. He is also a Certified
Public Accountant (inactive) in the
US and a Chartered Accountant
(India). He has also completed Global
Leadership Program from Georgetown
University. Raj enjoys playing chess
and tennis, reading business books and
international travel.
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RITA PAULS
Vice President Marketing,
Berlitz Training Solutions
Ms. Pauls also acts as a member of
the Board of Berlitz Corporation. She
manages the Berlitz brand across all
customer segments on a global level,
and is responsible for developing and
implementing new marketing strategies.
In her previous role Ms. Pauls headed the
German and European Berlitz marketing
operations. She holds a Master’s degree
in Languages and European Law from
Heidelberg University, Germany, and
studied Economics and International
Relations at Randolph Macon College,
US. She speaks German, English and
French.
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RUCHIN PATEL
Controller, Berlitz Franchising, Research &
Development and Publishing Business
Mr. Patel joined Berlitz in 2005, starting
as a Senior Staff Accountant, Accounting
Manager the following year and was
appointed Controller of Franchising,
Research & Development and Publishing
Business in 2008. He lives in New Jersey
and operates out of the Princeton
Headquarters.
Previously, Mr. Ruchin was a Controller
for a manufacturing company in Toronto,
Canada and has also worked in India in
different capacities in accounting and
finance. He holds a Master’s degree in
Accounting from Southern Polytechnic
University in Georgia. He is also a
Certified Public Accountant (CPA) in the
US and a Chartered Global Management
Accountant (CGMA).
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MARGUERITE (MEG) HAYDEN
Worldwide Director of Human Resources,
Berlitz Corporation
Ms. Hayden has over 25 years of
experience designing and executing
strategic HR programs on a global basis
for service industry leaders. Prior to
joining Berlitz in August 2011, She was
the Global Head of Human Resources for
HP Financial Services and has also held
leadership roles in all aspects of human
resources, including compensation,
benefits, training, talent acquisition
and development and organizational
development and effectiveness with AT&T,
Prudential & Dean Witter.
Ms. Hayden holds a Master of Labor
and Employment Relations (MLER)
from Rutgers University where she also
completed the Mini-MBA Program and
the Executive Nonprofit Leadership
Program from Rutgers Business School
and holds a Bachelor in Communication
from Illinois State University. Ms. Hayden
is also a certified HR professional with the
following designations: Global Professional
in HR (GPHR) and Senior Professional in
HR (SPHR) by HRCI and SHRM Senior
Certified Professional (SHRM-SCP). She
volunteers time as the HR Committee
Chair for Imagine, A Center for Coping with
Loss and enjoys the global aspect of her
work, gardening and travel.
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We are seeking
franchisees
nationwide and
internationally
Please Contact
Magdalena Kicinska
Franchise Development Coordinator
Toll-Free: +1800-626-6419
Local: +1-609-759-5397
Email: [email protected]
Address: 7 Roszel Road, Princeton, New
Jersey 08540 US
* Franchised Locations Only
• Algeria
• Australia
• Austria
• Bahrain
• Brazil
• Bulgaria
• Chile
• Colombia
• Costa Rica
• Croatia
• Czech Republic
• Dominican Republic
• Ecuador
• Egypt
• El Salvador
• France
• Gabon
• Germany
• Greece
• Guatemala
• India
• Indonesia
• Ireland
• Japan
• Jordan
• Kuwait
• Latvia
• Lebanon
• Libya
• Malta
• Mexico
• Morocco
• Oman
• Pakistan
• Panama
• Paraguay
• Philippines
• Portugal
• Qatar
• Romania
• Russia
• Saudi Arabia
• Serbia
• Slovakia
• Spain
• Syria
• Tunisia
• Turkey
• U.A.E.
• UK
• USA
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