THE CONTEST OF
“THE BEST HERITAGE CRAFTS FROM SOUTH CAUCASUS”
Consortium of the Partners of the EU EPCP project “Heritage Crafts – Common Platform for
Development - Strengthening Creative Industries in Armenia, Azerbaijan, and Georgia:” announces the
exhibition/contest “The Best Heritage Crafts from South Caucasus”.
The aim of the contest is to reveal the Market Oriented Heritage Crafts Products with Export Potential,
which at the same time maintain their links with traditions.
WHO MAY APPLY
The exhibition/contest accepts nominations from heritage crafts producers from Armenia, Azerbaijan and
Georgia. Only handmade and/or hand finished heritage crafts products are eligible. Applicants may be
individuals and/or organizations (SMEs, NGOs) working in heritage crafts sector
PRIZES
- 1st Prize – Personal participation in European Gift Fair (full package) - will be awarded to the
producer with the highest total score (one winner per country, 3 in total).
-
2nd prize – Presentation/Testing of winning products at the European Gift Fair
DATES AND PROCEDURE
The exhibition/contest will be held in two rounds:
- 1st round: Application based Pre-selection
The deadline for the submission of applications is July 15, 2013;
Applications forms available at country offices or can be downloaded at www.gaccgeorgia.org
Please note that the nominated product measurements (with its packaging) should not exceed
following parameters: 1, 00 m X 0,80 m X 0,50 m and 10 kilograms.
The Pre-selected candidates will be contacted by late July 2013
-
2nd round: Final of the competition, September 26-28, 2013, Tbilisi, Georgia.
The selected products will be displayed on the joint South Caucasus exhibition in Tbilisi, on September
26-28, 2013; the professional Jury will award most innovative and market-oriented heritage crafts
products.
Awarding Ceremony – September 28, 2013, Tbilisi, Georgia
EVALUATION CRITERIA
The heritage crafts products will be selected based on the following criteria:
Maximum Score 150
1. LINKS WITH TRADITIONS/AUTHENTICITY (25 MAX)
2.
1.1 Traditional Technique
1.2 Traditional Design
a)
Traditional Shapes/colors
b)
Traditional ornaments/patterns
INDIVIDUAL FEATURES/INNOVATION (20 max)
2.1 Distinctive individual features
2.2 Functional innovation
3. AESTHETIC VALUE/ARTISTIC UNITY (20 MAX)
10 max
5 max
10 max
15 max
5 max
20 max
4. MARKETABILITY (85 max)
4.1 Quality:
a) craftsmanship
b) quality of used materials, nonhazardous
materials
c) eco-friendliness of the materials
4.2. Functional Compliance
4.3 Price Reasonability
4.4. Market Demand
4.5 Productivity
4.6. Presentation and Packaging
a) Labeling
(history,
sizing,
material
description, care label)
b) packaging
c) transportability
20 max
5 max
10 max
10 max
10 max
10 max
5 max
5 max
5 max
5 max
ORGANIZERS:
International exhibition/contest will be held in the framework of EU Eastern Partnership Culture
Programme’s project “Strengthening Creative Industries in Armenia, Azerbaijan, and Georgia:
Heritage Crafts – Common Platform for Development”.
Project Leading Partner: Georgian Arts and Culture Center; Project Partners: Economic Affairs
Office Tbilisi City Hall, Georgian National Tourism Administration, Europe House, Arkanel
(Armenia), Ekosfera (Azerbaijan)
FOR FURTHER INFORMATION PLEASE CONTACT COUNTRY OFFICES:
Armenia: Contact Persons: Ruzanna Khachatryan, Gayane Dallakyan
“Arkanel” NGO; 26 Vagharshyan Str.apt.26, Yerevan 0012, Republic of Armenia
Tel/Fax: +374 10 26 46 33 E-mails: [email protected]
Azerbaijan: Contact Person: Nijat Nariman
“Ekosfera” Address: Lermontov str., apt.61 Baku, AZ1006, Azerbaijan
Tel: +994506326900; e-mail: [email protected]
Georgia:
Contact Persons: Ana Shanshiashvili / Irina Mania;
Georgian Arts and Culture Centre; Address: 7 Niko-Nikoladze str. 0108, Tbilisi, Georgia
Tel: (+995 32) 2931335; mail: [email protected], www.gaccgeorgia.org