TOTALLY DUBLIN
media pack 2017
Totally Dublin is totally, entirely, completely Dublin –
we’re the city’s most widely-read, highly-distributed
freesheet, dedicated to covering Dublin high and low,
North and South, upside down and inside out. With
unparalleled listings, incisive feature content on all
facets of culture both Irish and international, music,
film, fashion, bar and food reviews, and interviews,
TD has established itself as the go-to guide to our city
in its ten years of existence. We are known for our witheavy writing style and sharp attention to design and for
highlighting the hidden parts of our city.
With 500 distribution points throughout the city in bars,
restaurants, cinemas, venues, shopping centres, shops,
(and in one case, a tattoo parlour), a dedicated website,
and packed-out events, our influence is far-reaching.
Totally Dublin is picked up by members of all Dublin
demographics, but we’re particularly popular with
students and professionals from 20 – 40, anybody with
some extra steam to blow off in the city. At last count, our
readership numbers over 150,000 which, when combined
with our essential website gives us by far the highest
influence of any culture guide in the country.
y2
Established
6
T
h at’s
13
7
as of Januar
01
At a Glance
u es
iss
2004
Readership figures
60k
page views on
average per month
125-175k
Circulation
twitter
followers
50,000
March
13,200
facebook
friends
Monthly publication
13,100
Newsletter mailouts
500
10,500
citywide
pick-up points
cafés
bars
restaurants
cinemas
hotels
shops
shopping centres
entertainment venues
83.7%
18-39
Audience
Social
Energisers
and
Influencers
Interests (out of 18 options)
of readers are aged
45.8%
MUSIC
FILM
TRAVEL
54.2%
FOOD
ARTS
FASHION
Education & Occupation
0
20
40
60
80
100%
Totally Dublin's readers are well educated, working / studying and likely to be high achievers.
have a 3rd level education
post grad degree or equivalent
top entertainment choices
working 66%
students
Live gigs
and festivals
unemployed / not working
0
20
40
60
80
100%
cafe
cinema
restaurant
pub
Content
Totally Dublin
is totally, entirely, completely Dublin - we’re the city’s most widely-read,
highly-distributed freesheet, dedicated to covering Dublin high and
low, North and South, upside down and inside out. With unparalleled
listings, incisive feature content on all facets of culture both Irish and
international, music, film, fashion, bar and food reviews, and interviews,
TD has established itself as the go-to guide to our city in its six years of
existence. We are known for our wit-heavy writing style and sharp attention to design and for highlighting the hidden parts of our city.
totallydublin.ie
picked up the award for ‘Best On-line Publication in Ireland’ at the
annual Irish Web Awards , 2012. It is the online partner of Totally
Dublin Magazine, housing magazine content as well as some web
specific content. Popular with local Dubliners, those beyond The Pale
looking to keep up with what’s happening, and those planning a trip
to the city.
OTHER PUBLICATIONS
Advertising packages
are available across
multiple titles,
ensuring you get your
message in front of
the widest possible
audience.
JANUARY/FEBRUARY 2017 / FREE
GALE
FORCE
JAZZ
HANDS
STEVE BENNETT IS
STEERING GALWAY’S
COMEDIC SHIP IN THE
RIGHT DIRECTION
TOTALLY GALWAY
CATHY DAVEY
AMONG THE TREATS
AT THE GUINNESS
CORK JAZZ FESTIVAL
TOTALLY CORK
#7
with
LAOISE
SECOND CAPTAINS
KARL TOOMEY
and GALWAY BAY BREWERY
The Dublin Tourist Guide
is a free and independent tourist information
magazine which provides an indispensable
read for visitors, about all the best things to
do while in Dublin. It carries guides for the
four major areas that tourists spend: Where to
Eat, Where to Drink, Where to Shop as well as
What to See and Do, all centred-round a large
city map. Distributed through 200 citywide
hotels, for free.
OCTOBER 2016 / FREE
Totally Galway
Totally Galway roared onto the scene in 2016
and has quickly become renowned as this creative community’s go-to for all things Galway
and beyond. This free publication circulates
the funky streets of Galway and highlights all
the best the City has to offer. With a focus on
local arts, culture, music and business, Totally
Galway keeps readers connected to the cultural
elements that keeps the City pulsing.
#5
with
HORROR
INDIECORK
BADBADNOTGOOD
and REIMAGINE CORK
Totally Cork
Totally Cork covers a range of topics from the
city and county, in terms of people, in terms of
businesses, in terms of buildings, in terms of
spaces, in terms of politics - the whole living,
breathing mess of it. Totally Cork is informed,
intelligent and irreverent. It is neither populist
nor elitist. It has many moods, but it is at turns
discerning, inquisitive and often celebratory
of talent, either indigenous or from those that
have come to find their home in Cork.
RATES
Street date
Copy date
2017;
4 January
16 December
7 February
20 January
7 March
17 February
4 April
17 March
2 May17 April
6 June
19 May
4 July
16 June
1 August
14 July
5 September
18 August
3 October
15 September
7 November
20 October
5 December
17 November
Double page spread
€5,290 (per copy: 10.4 cent)
520mm wide x 360mm tall (plus 5mm bleed)
Full page with border
€3,450 (per copy: 6.8 cent)
227mm wide x 335mm tall
Full page with bleed to edge
€3,450 (per copy: 6.8 cent)
260mm wide x 360mm tall (plus 5mm bleed)
Half page (Vertical)
€2,090 (per copy: 4.1 cent)
111mm wide x 335mm tall
Half page (Horizontal)
€2,090 (per copy: 4.1 cent) 227mm wide x 165mm tall
Third page
€1,800 (per copy: 3.5 cent)
72mm wide x 335mm tall
Quarter page
€1,270 (per copy: 2.5 cent)
111mm wide x 165mm tall
Eighth page
€730 (per copy: 1.4 cent) 111mm wide x 80mm tall
Ninth page
€600 (per copy: 1.1 cent)
72mm wide x 108mm tall
WEB RATES
ARTWORK SUBMISSION DETAILS
Billboard/
Leaderboard
Billboard
€600 per month
Leaderboard
€500 per month
MPU
Position 1
Above the
fold
MPU ATF
€400 per month
MPU BTF
€300 per month
MPU
Position 4
Below the
fold
email to: [email protected]
All pages are 4 colour.
All prices exclusive of VAT.
Price per copy approximate only.
For inserts or special one-offs please contact our offices.
MPU
Position 2
Above the
fold
MPU
Position 3
Below the
fold
All artwork must be submitted in CMYK (no spot colours, no RGB), preferably as a pressready PDF, all raster elements to be at a resolution of 300dpi.
Total ink limit for solid colours: 220%
No Word/Publisher/Works/Powerpoint documents, please.
40,000
uniques
per month,
and two
page views
per visit
ARTWORK DESIGN RATES
Quarter page €30
Half page €40
Full page €50
Photo €40
Partner Page
Partner with totallydublin.ie
Create a page for your business
Add text, 10 photos and a video.
Share the page on your social media channels
Just €400 per year
CONTACT US
Stefan Hallenius
Group CEO
[email protected]
(01) 687 0695
087 327 1732
Michael McDermott
Editor
[email protected]
(01) 687 0695
Lauren Kavanagh
Art Director
[email protected]
+44 75 989 73866
Kevin Gibbons
Head of Advertising & Partnerships
[email protected]
085 851 9113
60 Merrion Square, Dublin 2
(01) 687 0695