Dads Group Inc.
‘Helping Fathers, Helping Families’
The Problem Simplified
Life Transition
Birth of Child
Experience
National Support
Likely Outcomes
Motherhood
Fatherhood
Maternal Child
Health
Council
Supported
Mothers Groups
Mothers
Community
Programs
Education &
Professional
Support
Years of Healthy
Community
Experiences
Further
Opportunities for
Specific Support
Nothing
Isolation &
Increased Risk of
Tragic outcomes
Australian Fathers Need
Support
• There are over 300,000 babies delivered each year
• Mothers have the well established Mum’s Groups, however, there is
no equivalent for Dads
• At the time of starting a family, many fathers become extremely
isolated
• In too many instances, isolation in men leads to significant and critical
issues such as family violence, depression, anxiety, alcoholism,
problem gambling, substance abuse and
• These issues facing fathers cost the economy an estimated $30.8
billion each year
• We believe a national Dads Group network can make a positive lasting
impact to the community and economy
Identifying the need
Isolation is a Critical Issue for 30-40 Year Old Men
Social isolation in men
accelerates in their early thirties
when many are starting families.
This is when it is most important
to strengthen communities
around men.
Organisations like Dads Group
Inc provide that crucial
connection to community at this
time.
Source: Beyond Blue (2014)
Identifying the need
BUT Men Do Not See Isolation as a Critical Issue
Isolation is one of THE major
factors impacting depression,
anxiety, substance abuse and
other critical issues.
However, men do not see this
as an important issue.
*
This needs to be addressed.
* Research by Roy Morgan highlights that AFL supporters are 49% more likely to gamble than the general population
Key
Stats
Domestic
Violence
Suicide
Depression
& Anxiety
Alcohol
Abuse
Smoking
Illicit Drug
Use
Gambling
Obesity
Category
Against
Women
Annual
Instances
Annual
Instances
‘At Risk’
Levels
Daily
Smokers
Usage
During
Year
Problem or
MediumRisk
Annual
Instances
Total Annual Cost to
the Economy
$13.6b
$1.6b
$14.9b
$15.3b
$31.4b
$8.1b
$4.7b
$56.6b
$146b
Total People Directly
Affected
325,500
2,614
3m
3.7m
2.4m
2.8m
395,000
4.2m
17m
$6.8b
$375m
$1.6b
$3.8b
$5.7b
$1.6b
$1.16b
$9.7b
$31b
162,750
593
338,709
911,908
442,927
560,285
260,700
729,526
3.2m
DSS /
AIC
KPMG
Beyond Blue /
ABS
FARE /
AIHW
Department of
Health
AIHW /
IDRS
Productivity
Commission
NHMRC
Annual Cost of
Issue(s) for fathers
Total Fathers Directly
Affected
Source
TOTAL
Meet them where they are…
• Over 95% of new fathers use
FaceBook or online apps
• Thousands of searches a day return
nothing for new fathers in their area
• DGI is changing this through
collaboration with Councils, MCH
and Community organisations
How do fathers
learn to parent?
Man with a Pram
• Dads Group Inc. Created MWAP to
engage new fathers and families
• It was an overwhelming success in
developing social connectedness
and community
• DGI now strategically use MWAP
to connect across new
communities
What we do and
how we do it…
• Dads Group Inc. aims to positively
impact tens of thousands of fathers
around the country
• We do this by connecting fathers
with a community partner in their
region via a Dads Group portal such
as a Rotary club
• These community partners host an
event for the new fathers and help
them establish their own Dads
Group or join an existing Dads
Group
What we do and how
we do it…
• The Dads Groups are held periodically
(weekly/monthly/quarterly) and encourage fathers
and their infants to get together as organised by the
chosen community partner
• The Dads Group digital platform connects the
various family and community health organisations
to give fathers direct access to relevant programs,
information and support in their local area
• This approach gives new dads a place to connect
and a sense of belonging. It also reduces replication
of services and increases the impact of great
programs already designed for fathers and families.
We Have a Solution:
Community as a Methodology
Connecting new fathers
Overview
• DGI run events in collaboration with councils,
maternal child health, hospitals and Rotary
clubs for new fathers
• DGI are looking for a strategic partner who
aligns with our values and what we do events for dads
• We believe Eastern Health are the ideal
strategic match and we would like to propose
a collaboration to connect with dads across
Australia and also provide them with the
opportunity to understand the value of your
nappy product suite
DGI partners have
a new channel to
communities
Community
Engagement
Approach
-
Over 230k players
and 1k community
clubs under AFLVic
Nationally, 791k
players 2.7k clubs
-
Over 100k
participants
Portal
& App
Member access
critical information
and support
46,000 users
-
167k members
311 clubs
-
30k Rotarians
1,100 clubs
-
30k members
1,500 clubs
-
66k members
Over
8,100
births p/a
-
700 locations
Over 28m
participations
24 member
associations
DGI currently have the critical chain requirements to roll
this out nationally…
1.
Multiple digital partners to develop the DGI platform and support the platform
2.
Community partners to facilitate the first 100 new dads groups (Rotary, YMCA, Local Councils, NGOs)
3.
Federally endorsed parenting support content from the Parenting Research Centre, Australian
Institute of Family Studies, Vic Health, Bully Zero Australia Foundation, and many more
4.
Hospital endorsement for promotion of the pilot program (Royal Women’s Hospital, Royal Children’s
Hospital)
5.
University research connections to ensure effective data capture is achieved and managed to deliver
program critical developments; and
6.
A financially sustainable and agile design model that allows flexibility as new partners and users come
on-board
….we are now seeking partner organisations with complimentary values to
help us impact thousands of families nation-wide
Federal Endorsement
For DGI
Thank you
Please have a think and connect
with us if you think your
organisation or community would
like to trial a new dads group with
us and our partners
“Man with a Pram”
Setting a new world record for men’s and family health
‘Helping Fathers, Helping Families’
Details about the MWAP event
• The event will be promoting dads to be actively engaged in parenting and have a laugh with other
local dads going through the same life transition
• Significant state and national media coverage is expected as this will be setting a world record of
dads with prams walking a mile
• There will be a host of local new dads as well as a few famous celebrity dads pushing prams from
the starting line at Ringwood Square (The New Eastland Development) through to the finish line
at the Acquanation Facility
• DGI will be using this event to launch their new ‘dads app’ project to help new dads through the
process of becoming a parent
• The event is aimed at new families and promotes dads to take their child for a walk with friends
whilst giving mum some time out.
• There will be a range of activities on the day to increase participation for both mums and dads
Event Objectives
• For new dads to have a laugh, enjoy a social activity, and meet a few locals
• To raise awareness of new dads critical need for social connectedness (to reduce
isolation, family violence and suicide)
• To set the World Record Most Men pushing prams a mile
• Attract attention to the City of Ringwood as a growing centre for wellbeing
Walking route- 1.5km
Strategies and Benefits
DGI strategically pulls in your organisation
through print media and regional FB groups.
DGI heightens local relevance and awareness of
the brand through community events
Thousands of
new organic
promotion
channels
DGI local and
regional events
DGI provide direct marketing opportunities at
large DGI events and fundraisers
Direct
transactional
sales
opportunities
Employee
Wellbeing
‘New Dad
Program’
DGI provide programs to help new fathers
within sponsor organisation. Connect them,
engage them, support them and retain them
Employee
productivity
and retention
growth
Legacy
Branding
Programs to
reduce men’s &
family health
issues
Media
Event
Marketing
Print Media
Social Media
*Royal Commission on Family Violence
DGI and Rotary have jointly submitted our
national DGI pilot program to the RCFV*.
We are driving innovative outcomes to reduce
suicide and family violence to complement our
sponsor’s community strategy
Client and
community
perception
index
Delivering New Dad Survival Kits
We are looking for the ideal partner to reach new
dads and families!
Overview of DGI organisational and event funding needs
Timeframe
Cost (AUD)
Exposure
Service/Product
A
4 years
$1,500,000
National
Events, Hospital Dads Space, Dad Survival Kit,
Full App
B
2 years (proposal
$350,000
Victoria State
Events, Hospital Dads Space, Dad Survival Kit,
Beta App (MVP)
C
6-12 months
$50-100,000
Eastern Melbourne
Events, Hospital Dads Space, Dad Survival Kits
D
1 month
$7-12,000
Eastern Melbourne
Event Sponsorship “Man with a Pram” New
World Record
available)
Dads Group Inc. believe everyone has the right to good family health.
We are committed to better outcomes for families regardless of who
they are or where they live.
That is why we are asking you… would you like to partner to help take
this community initiative to the next level.
Thank You
Thomas Docking
Founder / CEO
[email protected]
www.dadsgroup.org
0424 907 249