California WIC Association 2010 Management Conference
September 20, 2010 • Town & Country Resort, San Diego
Roadmap: From Gold to Platinum
At our Spring Conference we celebrated the successful launch of the healthy new WIC foods, and
kicked off WIC GOES PLATINUM, a multi-year effort to bring California WIC up to a whole new
level of excellence. Our goal is to integrate our Gold Standard foods, our growing staff wellness
culture, and our participant-centered nutrition education and breastfeeding support into the
overall WIC clinic experience.
Join your WIC management colleagues for a “chock-full” session that will lay some important
groundwork for our Platinum plans. We will hold a one-day conference entitled ROADMAP:
From Gold to Platinum, the day before the National WIC Association’s Nutrition and
Breastfeeding Conference begins, at the same location.
Our new WIC Division Chief Michele van Eyken will provide updates and share her vision. We
will provide direct input to contractors who are planning the ISIS replacement, and announce
the contest winner for naming the new system! We’ll explore strategies for engaging all staff
to work towards a proposed set of Platinum Principles that will get us where we want to
go. Experts from CDPH MCAH Division will show us how to use technology and mapping to
identify unmet WIC needs, and we will get an update on efforts to strengthen links to medical
providers. We have invited Dr. Harold Goldstein, Director of the California Center for Public
Health Advocacy, to tell us more about how WIC can play a pivotal role in fighting obesity by
promoting healthy beverage consumption.
Click here
to register
For hotel reservations call Town and Country
Resort & Convention Center at 800/772-8527.
Ask for the CWA room block (no promotion code
needed) for the state rate of $110 for Sept. 19 only.
If you are going to NWA, you will make a separate reservation for those nights, at the federal rate of $147.
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Sunday, September 19
AGENDA
• CWA Board of Directors Dinner Meeting, 6:30 pm - 8:30 pm
• Concurrent meetings
Monday, September 20
7:30 am Registration and Light Breakfast
8:00 am - 5:00 pm SHARING TABLES - SPECIAL PROJECT GRANTS - ONE TIME FUNDS PROJECTS - BREASTFEEDING PROJECTS
8:30 am - 5:00 pm
Concurrent Session: Academy for Participant-Centered Leadership (all day)
9:30 am - 10:30 am
Introducing the Platinum Principles
Engaging Your Frontline Staff in Transformative Change
Helene Dublisky, Omega Coaching
Kim Frinzell, Deputy Director, WIC Division
8:30 am - 9:30 am
Opening Plenary
Welcome - Laurie True, Executive Director, CWA
President’s Welcome - Gayle Hoxter, CWA President, Riverside WIC Director
Well WIC Worksite Announcements - Kinkini Banerjee, Communications Coordinator, CWA
State of California WIC - Michele van Eyken, WIC Division Chief
10:30 am - 11:00 am Physical Activity and Break
Visit Sharing Tables
11:00 am - 12:00 pm ISIS Replacement Planning and Input Session
Diane Phillips, Information Technology Section, WIC Division
12:00 pm LUNCH - Welcoming Ceremony - APL Trainees
Speaker: Dr. Harold Goldstein, California Center for Public Health Advocacy
Healthy Beverages: A WIC Call to Action
1:00 pm - 1:30 pm
Career Achievement Awards
3:00 pm - 3:30 pm
Physical Activity and Break
Visit Sharing Tables
1:30 pm - 3:00 pm
3:30 pm - 4:00 pm
4:00 pm - 4:30 pm
4:30 pm - 5:00 pm
5:00 pm
Using the MCAH Data to Target Unmet Needs
Christopher Krawczyk, Chief, Epidemiology and Program Development Section, MCAH, CDPH
Pat Gradziel, Program Evaluation and Policy Branch, WIC Division
MD-WIC and WIC Partnership Liaison
Barbara Longo, Program Evaluation and Policy Branch, WIC Division
CWA State and Federal Policy Updates
Laurie True
Questions and Open Discussion
Adjourn
NOTE: If you are unable to register online, please call CWA at 916 448-2280.