ABOUT US
AUSVEG is the national industry representative body representing the interests of Australian
vegetable and potato growers and is committed to securing the industry’s future.
We represent the interests of growers to government and assist growers by making sure the
National Vegetable Levy and National Potato Levy are invested in research and development
(R&D) that best meets the needs of the industry.
ADVERTISING ENQUIRIES:
Marc W Wilson
Gypsy Media, Marketing and Media Services
Phone: 03 8762 7791
Mobile: 0419 107 143
Fax: 03 9882 6722
Email: [email protected]
ALL OTHER MARKETING ENQUIRIES:
Nathan McIntyre
National Marketing Manager
Phone: 03 9882 0277
Email: [email protected]
Level 2, 273 Camberwell Road, Camberwell
VIC 3124
PO Box 138, Camberwell VIC 3124
Phone: 03 9882 0277
Fax: 03 9882 6722
Website: ausveg.com.au
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BI-MONTHLY MAGAZINES
VEGETABLES AUSTRALIA
Vegetables Australia is a national industry-based magazine for the Australian vegetable industry.
The 52-page, bi-monthly, full-colour magazine is produced specifically for growers. No hit
and miss, no risk. This magazine will reach vegetable growers around the country. A typical
Vegetables Australia will include grower stories, research and development case studies, market
analysis and trends, and other relevant information specific to vegetable growing.
DISTRIBUTION
Vegetables Australia is distributed nationally to
approximately 6,000 growers and industry members.
Directly mailed to National Vegetable Levy payers,
associated industry bodies such as consultants, state
agriculture departments, agronomists, research institutes,
private advisers, decision-makers and media. Vegetables
Australia is independently audited as the most widely
distributed magazine in horticulture.
POTATOES AUSTRALIA
Potatoes Australia is the premier bi-monthly publication for the Australian potato industry.
The 34-page national magazine is provided to 3,000 growers around the country. Covering
the latest industry news, innovative research and development, technological advancements,
relevant political figures and policy and leading industry representatives, Potatoes Australia
serves as a comprehensive communication channel for the industry.
DISTRIBUTION
Potatoes Australia is distributed nationally to approximately
3,100 growers and industry members. Directly mailed to
National Potato Levy payers, associated industry bodies
such as consultants, state agriculture departments,
agronomists, research institutes, private advisers, decisionmakers and media.
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BI-MONTHLY MAGAZINES CONTINUED
VEGETABLES AUSTRALIA
DEADLINES
Issue
January/February 2017
March/April 2017
May/June 2017
July/August 2017
September/October 2017
November/December 2017
Booking deadline
2 December 2016
3 February 2017
7 April 2017
2 June 2017
4 August 2017
6 October 2017
Material deadline
9 December 2016
10 February 2017
14 April 2017
9 June 2017
11 August 2017
13 October 2017
Publication date
16 January 2017
15 March 2017
15 May 2017
17 July 2017
15 September 2017
15 November 2017
ADVERTISING RATES
Full page
1/2 page
1/3 page
1/4 page
Casual
x3
x6
x12
x24
$2,745
$1,648
$1,098
$905
$2,471
$1,483
$988
$815
$2,333
$1,401
$933
$769
$2,196
$1,318
$878
$724
$2,059
$1,236
$824
$679
POTATOES AUSTRALIA
DEADLINES
Issue
February/March 2017
April/May 2017
June/July 2017
August/September 2017
October/November 2017
December 2017/January 2018
Booking deadline
6 January 2017
3 March 2017
5 May 2017
7 July 2017
8 September 2017
3 November 2017
Material deadline
13 January 2017
10 March 2017
12 May 2017
14 July 2017
15 September 2017
10 November 2017
Publication date
15 February 2017
17 April 2017
15 June 2017
15 August 2017
16 October 2017
15 December 2017
ADVERTISING RATES
Full page
1/2 page
1/3 page
1/4 page
Casual
x3
x6
x12
x24
$1,985
$1,257
$839
$692
$1,787
$1,131
$755
$623
$1,687
$1,068
$713
$588
$1,588
$1,006
$671
$554
$1,489
$943
$629
$519
There will be a 75% charge for cancellations after the material deadline of each edition of
Vegetables Australia and Potatoes Australia.
Preffered positions: Percentages below are in addition to the advertised rates for each
publication. Inside front cover 30%, outside back cover 30%, inside back cover 20%, other 10%.
Note: All advertising rates are listed in AUD and are excluding GST.
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BI-MONTHLY MAGAZINES CONTINUED
SPECIFICATIONS
Page size
Full page (A4)
Trim size
w 210mm x h 297mm
Bleed size
w 216mm x h 303mm
Type size
w 192mm x h 279mm
1/2 page horizontal
w 210mm x h 147mm
w 2016mm x h 153mm w 192mm x h 129mm
1/2 page vertical
w 102mm x h 297mm
w 108mm x h 303mm
w 84mm x h 279mm
1/3 page horizontal
w 210mm x h 97mm
w 216mm x h 103mm
w 192mm x h 79mm
1/4 page horizontal
w 210mm x h 70mm
w 216mm x h 76mm
w 192mm x h 52mm
Please supply all artwork as a CMYK PDF with 3mm of bleed and trim marks.
1/2
(vertical)
Full page
1/2
(horizontal)
1/3
1/4
Please provide PDF files in CMYK with 3mm bleed and trim marks, resolution to be saved at
2400dpi and scans at not less than 300dpi.
Microsoft Publisher, Word, Pagemaker, Excel and Powerpoint files will NOT be accepted. Film
and bromide are NOT accepted.
All fonts (screen and print) must be packaged, embedded or outlined. All images to be supplied
as 300dpi CMYK, TIFF or JPEG files. Make sure all colours are CMYK and not RGB. Spot colours
must be converted to CMYK. Metallic colours are not accepted.
Minimum type size: 5 point. For full-colour reverse type – minimum type size: 6 point.
Ads under 9 megabytes in size may be emailed to the Graphic Designer
Email: [email protected]
Artwork over 9 megabytes to be supplied through an online file transfer site in Mac/PC format,
quickcut.com.au or wetransfer.com.
Contact AUSVEG if you have any questions about advert specifications on 03 9882 0277.
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BI-MONTHLY MAGAZINES CONTINUED
INSERTS & ONSERTS
Inserts and onserts are available for inclusion within both publications. For booking and material
deadlines, please refer to relevant magazine deadlines.
Limited numbers of inserts/onserts will be accepted per edition of each magazine. After the first
insert/onsert has been confirmed, any subsequent inserts/onserts will be allocated to a weight
bracket that accounts for all confirmed inserts/onserts and charged accordingly.
Prices subject to change according to variations in charges imposed by Australia Post. To confirm
price, advertisers MUST provide weight of insert/onsert at time of booking.
VEGETABLES AUSTRALIA
POTATOES AUSTRALIA
Weight bracket
0-10 grams
Cost
$4,335
Weight bracket
0-10 grams
Cost
$2,098
11-30 grams
$4,739
11-30 grams
$2,421
31 grams +
Price on request
31 grams +
Price on request
MAGAZINE FLYSHEET
The magazine flysheet is distributed with each of the industry publications, Vegetables Australia
and Potatoes Australia. Opportuinities to advertise on this flysheet ensure high impact on receipt
of the publications.
Advert
Vegetabls Australia 1/4 Page Colour
Dimensions
w 130mm x h 130mm
Cost
$2000
Vegetable Australia 1/4 page Black & White
w 130mm x h 130mm
$1,000
Potatoes Australia 1/4 page Colour
w 130mm x h 130mm
$1,300
Potatoes Australia 1/4 page Black & White
w 130mm x h 130mm
$850
Please supply all artwork as PDF or JPEG files in CMYK, resolution 300dpi or greater.
Note: All advertising rates are listed in AUD and are excluding GST.
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WEEKLY UPDATE
The AUSVEG Weekly Update e-newsletter creates an important link between growers,
researchers, agri-businesses and other industry stakeholders. With a circulation of over 4,500
industry members per week, this provides an opportunity for targeted advertising to individuals
and companies in horticulture.
Artwork is due by close of business Friday the week prior to the Tuesday Weekly Update. Please
provide any link required for the advert.
Adverts must be provide in RGB JPEG format.
ADVERTISING RATES
Advert
Premium banner
Size
w 580px x h 125px
Cost
$900
First box
w 190px x h 190px
$500
Second box
w 190px x h 190px
$500
Premium banner
Box advert
*Size of adverts may change thoughout the year.
AUSVEG MEDIA PACKAGE
To save on advertisement costs, take advantage of the AUSVEG media package.
Publication
Vegetables australia
2017
$4,600
Potatoes Australia
$3,300
• Flysheet of Vegetables Australia or Potatoes Australia.
• Full page colour advertisement in the same issue.
• Box advertisement in the Weekly Update.
Note: All advertising rates are listed in AUD and are excluding GST.
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SUPPLIERS GUIDE
The AUSVEG Suppliers Guide is a horticultural business listing available both in a hard copy and
online. Participating businesses are able to make changes to their online listing at any time, making
it a convenient and affordable way to promote their services. It will be circulated to approximately
9,000 vegetable and potato growers.
Complimentary
Package ($0)
Silver Package
$1,250 + GST
Gold Package
$1,750 + GST
Platinum Package
$3,000 + GST
Logo displayed
on website and in
hardcopy booklet
Description
of business
Number of
category listings
2
3
(additional category
listings $120 + GST)
(additional category
listings $120 + GST)
Unlimited
Unlimited
Website box advert
Website
banner advert
Platinum
website advert
Half page advert
Full page advert
Full page advert
on the inside front
cover, inside back
cover or outside
back cover
Note: All advertising rates are listed in AUD and are excluding GST.
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SUPPLIERS GUIDE CONTINUED
PRINT DIMENSIONS
Page size
Full page (A5)
Trim size
w 148mm x h 210mm
Bleed size
w 154mm x h 216mm
Type size
w 138mm x h 200mm
1/2 page horizontal
w 148mm x h 105mm
w 154mm x h 111mm
w 138mm x h 95mm
Please supply all artwork as a CMYK PDF with 3mm of bleed and trim marks.
Full page
1/2
(horizontal)
WEB DIMENSIONS
Advert size
Silver Package box advert
Size
w 190px x h 190px
Gold Package banner advert
w 475px x h 190px
Platinum advert 1
Platinum advert 2 & 3
w 680px x h 190px
w 190px x h 614px
Silver Package
box advert
Platinum Advert
2&3
Gold Package
banner advert
Platinum Advert 1
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DELEGATE HANDBOOK
The delegate handbook will be circulated to over 1,500 delegates through the delegate satchels at the
2017 Hort Connections. The handbook features the Convention program, the Trade Show floorplan,
the speaker sessions, the social program and other important information for the Convention. This is a
prime opportunity to advertise to growers, researchers and other industry members.
2016 NATIONAL
HORTICULTURE CONVENTION
Delegate Handbook
RACV Royal Pines, Gold Coast, Queensland, Australia
23-25 June
Advert
Inside front/outside back cover
Cost
$655
Full page, right hand side, first half
$582
Full page
$530
1/2 page, iside front/outside back cover $472
1/2 page, right hand side, first half
$414
1/2 page
$345
Page size
Inside front/outside
back cover
Full page
Trim size
w 210mm x h 148mm
Bleed size
w 216mm x 154mm
Type size
w 200mm x h 138mm
w 210mm x h 148mm
w 216mm x 154mm
w 200mm x h 138mm
1/2 page
w 105mm x h 148mm
w 111mm x h 154mm
w 95mm x h 138mm
Full page
1/2 page
DISCLAIMER
Please note that the Delegate Handbook will be restricted in the number of advertisements for
2017. AUSVEG reserves the right to refuse any request for advertising. AUSVEG reserves the right
to refuse any artwork submitted by advertisers or their agents and require said artwork to be
redesigned or alternative artwork provided, at the advertiser or agents expense.
Note: All advertising rates are listed in AUD and are excluding GST.
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