Electric Mobility in France Electric Vehicle Landscape Analysis Steve Colling, Sanna Tuononen, Raisa Salo Paris, December 2010 Contents • Introduction • Value Chain • Vehicles • Services • Infrastructures • Government Role • Clusters • Conclusions • Recommendations © Finpro 2 Introduction • France is the second largest car manufacturer in Europe • The automotive sector is thus of considerable importance to the French economy • It represents close to 10% of the jobs in the manufacturing and energy industries • With its €5 billion R&D budget each year, it is the biggest R&D spender, representing alone around 17% of the total • It makes more than 12% of France exports • In addition to car manufacturers there are lot of suppliers as well – the biggest French ones are Faurecia and Valeo © Finpro 3 Introduction • • The French car manufacturers are seen as forerunners in the electric vehicle sector in Europe In France, there will be supply • Between Q4 2010 and Q1 2011 French OEMs shall launch 8 new electric cars • Between Q3 2011 and Q3 2012 Renault will launch 4 new electric cars, developed in partnership with Nissan. After repackaging Mitsubishi’s cars, PSA is expected to deliver its own EV in 2013 • In total, Renault and PSA should be able to sell 60 000 electric cars in 2011-2012 • There will (hopefully) be enough charging stations • By 2015, 900 000 private and 75 000 public charging points are expected to be installed. And by 2020 the figures should reach, 4 million private and 400 000 public • Several legal measures have been passed to oblige construction firms to install charging points in parking lots (starting in 2012), and then all companies to equip the parking lots of their offices (by 2015). 1 250 public charging stations should be installed by 2012 in about 20 cities, requiring a 60 million € investment © Finpro 4 Introduction • But, will there be demand? • Till 2012 the French government offers a 5 000 € check to each private customer of a vehicle producing less than 60g of CO2 • 20 large private and public companies have gathered to place an order of 50 000 electric vehicles with a 150 km minimum autonomy, with deliveries starting in 2011. The action was coordinated by the Ministry of Environment • Starting in the end of 2011, Avis will be making Renault electric vehicles available for rent through its outlets in Europe as part of its green fleet. The pre-order is for 500 EVs © Finpro 5 • Introduction • Value chain • Vehicles • Services • Infrastructures • Government role • Clusters • Conclusions • Recommendations © Finpro 6 Value chain overview Compared to traditional automotive industry, the services and infrastructures have a very important role in the EV sector Vehicles 9 electric car OEMs Services electric passenger cars Renault, PSA, Ligier, Venturi, Heuliez, Eco&Mobilité, Bolloré, FAM Automobiles, Lumeneo electric LCV battery and EV components Batteries: Batscap, RenaultNissan, Saft, Dow Kokam Other: PVI, Valeo Renault trucks PVI Gruau Car dealers Mobility operators Freshmile Veolia VULog Total EDF Vinci electric trucks 3 electric bus & truck OEMs OEM’s Norauto Charging station operators Veolia, SNCF, Suez, Keolis Transport & logistic firms Infrastructures Utility firms DBT Schneider Electric Legrand EDF charging station OEMs Concession & construction firms Vinci electric buses IT Solutions Government subsidies for R&D and EV purchases © Finpro Government investments and sponsored projects 7 • Introduction • Value chain • Vehicles • Services • Infrastructures • Government role • Clusters • Conclusions • Recommendations © Finpro 8 9 electric car OEMs • Traditional car manufacturers • PSA Peugeot Citroën (in partnership with Mitsubishi) • Renault (Nissan) • Coachbuilder • Heuliez • EV specialists • Eco&Mobilité • Lumeneo • FAM Automobiles • Venturi (PSA) • Other • Bolloré (Pininfarina, Cecomp) • Ligier (OEM partner in brackets) © Finpro 9 2 main players • Renault • CEO Carlos Ghosn believes electric cars will represent 10% of global car demand in 2020 (i.e. 6 million vehicles). It invests on its upcoming EV and multiplies strategic partnerships for batteries and infrastructures R&D • Thanks to its alliance with Nissan, Renault can capitalize on its partner’s experience, know-how and its joint venture with NEC for batteries (AESC) • Plans to launch 3 EVs by the end of 2011 • PSA Peugeot Citroën • Far less enthusiastic about EVs, and therefore more cautious with its investments. Invests rather in fuel cell research (with CEA Liten) and hybrid vehicles • Will launch 2 EVs end of 2010, both based on the I-MIEV by Mitsubishi • Plans to produce its own EV model by 2013, and to manufacture 100 000 EVs by 2015 © Finpro 10 Case Eco&Mobilité • SME who positions itself as a small car producer in the EV sector • Concentrated wholly on producing EVs: SimplyCity Sun already available, and SimplyCity SC4P goes on sale in 2011 • Principal motives for producing EV came from the demand of public collectivities, their main customers, for using sustainable development, renouvable energies and ecological solutions in cars • R&D realised wholly inside the company in their R&D unit (10 persons) with some outside cooperation • Doing tests with several Lithium battery and motor producers (national and international) © Finpro 11 Case Lumeneo • SME in the automobile industry, member of Mov’eo (see the Clusters section) • Concentrated wholly on producing EVs using their own patented ”Moulene Concept” • First model Smera presented in 2008; concept of their second model Neoma presented in 2010 • Main investor is SNCF • Principal motives for producing EVs came both from the interest and know-how inside the company and from the customer studies • Invests considerably in R&D inside the company • Developed own motor model and is doing tests with several Lithium battery producers (using Kokam batteries in Smera) © Finpro 12 Case FAM Automobiles • Technological partner (engineering, components) of several car manufacturers in France (Peugeot, Citroën, Renault) and abroad (e.g. Fiat, BMW, Chevrolet) • Started own car manufacturing in 2004 • Positions itself as a small car producer in the EV sector • Presented the prototype of ”F-City” (urban EV) in 2008 - the serial production and commercialisation launched in 2010 • Electric scooter under development at the moment • Around 30 % of turnover comes from the EVs – expectations are around 60 % in the near future • R&D realised mostly inside the company, also some partnerships such as with Pôle Véhicule du Futur (see the Clusters section) and the University of Technology Belfort-Montbéliard • Batteries for the EV comes from Saft (France) and the motors from ABM (Germany) © Finpro 13 EV launch planning Citroen Belingo Renault Twizy Ligier Be Sun Eco&Mobi SimplyCity Citroen C-Zéro Peugeot iOn Renault Zoé 2010 Q1 2010 Q2 2010 Q3 Bolloré Blue Car 2010 Q4 2011 Q1 2011 Q3 2012 Q3 2013 Renault Fluence Peugeot BB1 Venturi Eclectic FAM F-City Lumeneo Smera Heuliez Mia Renault Kangoo © Finpro 14 EV launch planning • Aside from the Peugeot BB1 which is still at a concept-car stage, all the models presented seem to be ready for commercial phase • Battery and component suppliers have already been selected for the scheduled launches in 20102011 • Renault has concluded partnerships based on joint R&D projects with all the key suppliers • Renault is also very involved in the construction of loading station networks, working closely with utilities and supermarket chains (Leclerc Centers) • 2011 and 2012 will be a period of test for the EVs value propositions © Finpro 15 EV per category Only the two main car manufacturers, Renault and PSA, are able to produce EVs in many different categories Renault PSA Heavy quadricycle Microcar Passenger cars Twizy Z.E. Concept FAM Be Sun Proline F-City Peugeot BB1 Small family Zoé Z.E Large family Fluence Z.E Kangoo Express Z.E. Heuliez Eco& Mobilité Lumeneo Simply City Mia Peugeot iOn / Citroën CZéro City car Light Commercial Vehicles (LCV) Ligier Venturi Bolloré Eclectic Smera Neoma Blue Car Citroën Berlingo First Electrique Vehicle as a service © Finpro 16 Bus & trucks OEMs • Bus • Partnership between PVI (coachbuilder), Bolloré (Batscap batteries and super capacitators) and ESIEE (engineer school) • Partnership between Gruau (coachbuilder) and Bolloré for Microbus Gruau, specialized in microbuses • Truck • Partnership between PVI, Renault Trucks and EDF © Finpro 17 Battery manufacturers • There are four major companies who are manufacturing the batteries to the EVs in France • Batscap • Subsidiary of Bolloré, a diversified industrial company that also developed its own EV with first Paninfarina then with Cecomp • Batscap manufactures lithium batteries and supercapacitors for the automotive, defense and stationary markets • Teamed up with Gruau to produce electric buses • Dow Kokam • International company developing and manufacturing battery solutions for transportation, defense, industrial and medical industries. The French company Groupe Dassault is among the three owners • Set up a plant in France that will start mass production of EV batteries in November 2010 © Finpro 18 Battery manufacturers • Saft Group • World's leading designer, developer and manufacturer of advanced technology batteries for industrial and defense applications • Its joint venture with the American Johnson Controls (JC-S) develops and manufactures Li-ion batteries for hybrid and electric cars. R&D and production take place near Bordeaux • JC-S will supply batteries for Mercedes and BMW’s hybrid models, and for upcoming VW electric vehicles • Joint venture Renault-Nissan/CEA/FSI • CEA is the research center for atomic energy with an entire unit dedicated to new energy sources (Liten). FSI is a public investment bank • By mid 2012, the joint venture will start manufacturing EV batteries. The plant, based in Flins (close to Paris) will have a production capacity of 100 000 batteries per year © Finpro 19 • Introduction • Value Chain • Vehicles • Services • Infrastructures • Government Role • Clusters • Conclusions • Recommendations © Finpro 20 Car dealers • Many big automotive industry operators are developing different services for electric vehicles • Mobivia Group • A key international player and European leader in multi-brand vehicle serving and parts; • Vehicle repair and servicing • Creating and retailing parts and accessories • Creating and retailing services linked to motoring use • Has 6 different brands: Norauto, Auto 6, Midas, Carter Cash, Maxauto, Synchro Diffusion • Shareholding in new innovating companies : The Green Cove Ingénierie company (carpooling solutions), Moving Car (Car hiring services without a license) and Sinéo (Car washing without water) • In July 2010; launch of a new company 02 City, which role is developing new electronic mobility solutions in France: • Distributing a range of multi-brand electric vehicles • Financing packaged solutions (purchase or hire) that could include insurance • Maintenance and after-sales service • Distributing charging stations and charging solutions • O2 City will distribute an exclusive range of electric vehicles in Norauto centers from September 2010 (vehicles manufactured by Think, Reva-Mahindra and FAM Automobiles) © Finpro 21 Mobility Operators • • Freshmile • An association created by DBT (electric vehicle charging stations manufacturer) and Novae Energies (a renewable energy plant developer) that will unite stakeholders to develop a local solution with mobility technology 2.0. • One of the first European operators of clean and sustainable mobility, Freshmile rolls out the technical infrastructure and the commercial offer that will allow a shift towards Car 2.0.; They build the charging infrastructure and provide the necessary tracking services for easy use of electric vehicles • Freshmile in focusing its actions to the business travel market (corporate fleets and car sharing) offering the service with geolocation, assistance and charging infrastructure. • Members are currently FAM Automobiles (F-City), Saft, VULog, Mondial Assistance and SNCF Veolia Transport • International transport service division of the French-based multinational company Veolia Environnement • Providing public-transport services (tramway, bus network, tourist railway and ferry services) in France • Very active in electric vehicles business: • On of the tender in Autolib’ project in Paris (electric vehicles in car sharing service, see Case Autolib’) • The subsidiary of Veolia Transport, Proxiway, is the provider of the Yélomobile service in La Rochelle (see Case Yélomobile) © Finpro 22 Mobility operators • Vulog • Develops software for electric vehicles fleet management. Specifically, the company creates computer software and provides services for urban mobility. • Since 3 years they are testing their solutions in Antibes, with their on-demand car-sharing service “Cité Vu”. • Working in partnership for example with EFFEDI, FAM automobile, SNCF and Clean Energy Planet © Finpro 23 Charging stations operators • Total • One of the world's major oil and gas groups operating in more than 130 countries • Participation to the SAVE project (see Case SAVE Experiment) and installing charging points to some TOTAL stations in Paris suburban • Leclerc and Unibail Rodamco (large distribution chains) • Working in partnership with Renault-Nissan to equip their parking lots with charging stations • Leclerc is planning to install 50 stations during 2011, 150 till the end of 2012, and 500 stations by 2015 • Unibail Rodamco’s plan is to equip all of its 96 shopping centres with charging stations till the end of 2012 © Finpro 24 Transport and logistic firms • SNCF • French National Railway Corporation • One of the tenders for Autolib’ project with AVIS, Vincipark and RATP (see Case Autolib’) • Planning to install charging points to the railway stations • Keolis • The largest private sector French transport group (primary owned by SNCF) and operator of tramways, bus networks, funiculars, trolley buses and airport services (major publictransport provider) • Is using electric vehicles in shuttle service ex. in Lyon and Bordeaux • Work in partnership for example with EFFIA (Service provider for public transport) © Finpro 25 Car sharing service in France • • • • • © Finpro Car sharing service is already used in all main cities in France, but in most cases the cars are not yet electric However, the trend is more and more towards the use of electric vehicles in order to improve the quality of the air in the city centers Service is often public – private partnership including different operators Service (with electric vehicles) in use: • Yélomobile, La Rochelle (see Case Yélomobile) • Cité Vu, Antibes Future projects : • Autolib’, Paris 2011 (see Case Autolib’) • Autos bleues, Nice 2011 • Mopy, Neuilly-sur-Seine 26 Case Yélomobile – La Rochelle • 1999 first self-service electric cars in use under the name Liselec • Since 2006 the service is provided by the company PROXIWAY (part of the group Veolia Transport) • May 2010 La Rochelle grouped together all the mobility services of the city (Bus, bicycle, taxi, train, ferry, shuttle and carpool service) under the name of Yélo. At the same time Liselec became Yélomobile and the service was improved (geolocation and online services) • Today Yélomobile service has 450 users, 50 electric cars (Peugeot 106 and Citroën Saxo), 7 stations. 93 % of the users are individuals and 7 % professionals • 2011: 6 new stations and renewal of the fleet © Finpro 27 Case Autolib’- Paris Region • • • • • Project of electric cars free sharing service in Paris Region 2011; First big European metropolis to create a self-service electric cars service In the beginning the service will include 3 000 electric cars and 1 000 recharge stations Invitation to tender launched by Syndicate of Île-de-France region and 27 other communities -> decision will be made end of 2010 The winning bidder, a private operator, will not only build the infrastructure but also operate the program (infrastructure, maintenance, renewal of properties, insurance and Client relations service, logistic, Software /IT) — and will be responsible for finding a manufacturer to supply the electric cars 4 candidates in the final session: • 4 city (Avis, RATP, SNCF, VinciPark) with Smart • ADA with Citroën Czero • Bolloré with Bluecar • Veolia Transport with Peugeot iOn © Finpro 28 • Introduction • Value Chain • Vehicles • Services • Infrastructures • Government Role • Clusters • Conclusions • Recommendations © Finpro 29 Utility firms • EDF • Leading electricity producer and distributor, operating the world’s largest nuclear plant pool. It produces virtually all the electricity in France • Through its Transportation and Electric Vehicle unit, it is involved in several EV projects: • Partnership with Renault to operate a mobility operator service via Renault reseller networks, based on revenue share. A similar project is under way with PSA • Partnership with Toyota to test its electric Prius in Strasbourg. The test started in 2007 and involves 100 vehicles and 150 charging stations • Participation to SAVE project (see Case SAVE Experiment) • GDF Suez • Specialized in liquefied natural gas, energy efficiency services, independent power production and environmental services • No project yet, has ordered EVs, and maybe future entrant © Finpro 30 Case EDF and car makers • • EDF wants to position itself as the specialist of charging station installation and energy supplier • Signed co-operation agreements with PSA, Renault, Toyota and BMW to test loading stations in 14 for electric and hybrid vehicles • Represent the largest test of li-ion batteries ever conducted • Loading points in public area cost around 5 to 6000 €. Faster versions would cost 8 to 9 times more • Standard loading stations for 4 vehicles to be installed in Paris will be 230V / 63A • For fast loading, cables should be able to supply 43 kW in ½ an hour Igor Czerny is the director of the Transport and Electric Vehicle at EDF: • He sees rechargeable hybrid cars representing 2/3 of the electric vehicle market • There should be around 500 000 electric vehicles in France by 2015 (counting both hybrid and fully electric vehicles) and 2 million by 2020 • They would require 1% of the current electric generation • But, it would create some new grid management issues, regarding the time of peak consumption © Finpro 31 Charging station OEMs • DBT • SME manufacturing energy supply units for public spaces and recharging units for EVs • Has equipped the city of Strasbourg with 150 charging stations for the trial of electric Toyota Yaris. EDF is also part of the project • Schneider Electric / Legrand • Both are global specialists of electrical infrastructure • They teamed up with the Italian company Scame to create the EV Plug Alliance • “EV Plug Alliance aims to promote the use of a high safety plug and socket solution for Electric Vehicle charge infrastructure”, i.e. to set a standard in Europe for charging stations • In May 2010 Gewiss, Marechal Electric, Radiall, Vimar, Weidmüller France & Yazaki Europe joined the Alliance © Finpro 32 Concession & construction • Vinci • Leading infrastructure construction and concession firm. Being Europe’s 1st motorway operator and the country’s 1st parking lot operator, it will play a key role in the development of EV infrastructure • Among its parking lots, 19 in Paris and 24 in the rest of the countries are already equipped with charging stations • It is among the companies that have placed the first order of 50 000 EVs © Finpro 33 • Introduction • Value chain • Vehicles • Services • Infrastructures • Government Role • Clusters • Conclusions • Recommendations © Finpro 34 Government & automotive • Local and national authorities are actively supporting the automotive industry by all means available • In addition to subsidies and sponsored projects, the government has encouraged the creation of automotive clusters to foster the competitiveness of the industry © Finpro 35 Government role - Players • National entities • Ministry for Ecology, Sustainable Development and Spatial Planning (MEDAD) • Finances the 5 000 € subsidy to each buyer of a new electric car (for private customers only) • Sets legal standards and formulates technical recommendations for EV infrastructures • Finances EV projects through calls for bids via ADEME • ADEME & PREDIT • ADEME is the Environment and Energy Management Agency, under the joint supervision MEDAD and the ministry for Higher Education and Research • Its Transport and Mobility department finances some EV R&D projects via the program of research, experimentation and innovation in land transport (PREDIT) © Finpro 36 Government role - Players • In 2009, PREDIT selected 11 EV projects to be financed, totaling a 56,9 million € investment. New projects will be selected in 2010 for a 50 million € budget • Fonds Stratégique d’Investissement (FSI) • State-controlled fund providing loans and investments to companies innovative R&D projects • Involved with Gruau for its electric trucks and the Renault-Nissan-CEA joint venture to develop and manufacture batteries • Local administrations • Conseils Régionaux, Conseils Généraux, Communautés urbaines, d’agglomérations and communes are involved in EV infrastructure projects • They also contribute to stimulate the EV demand by equipping their own fleet and by initiating car-sharing projects such as Autolib’ © Finpro 37 • Introduction • Value Chain • Vehicles • Services • Infrastructures • Government Role • Clusters • Conclusions • Recommendations © Finpro 38 Clusters working on EV • There are 4 clusters working on EV projects: • Mov’eo • Pôle Véhicule du Futur • IDforCAR • Lyon Urban Truck&Bus • All developed partnerships with each other as well as with local and international automotive related clusters. © Finpro 39 Mov’eo • Set up in 2006 in a territory gathering 70% of automotive R&D, now with 292 members • Including 75 large corporations (incl. PSA & Renault), 134 SMEs, 38 research centers • Generated 203 projects representing €660 million in R&D investments • 91 of these projects received state subsidies totaling €160 million • 7 research themes: • Mobility solutions • Road Safety • Demonstration and Low CO2 Vehicles • Vehicles Environmental Impact • Energy Storage Systems • Mechatronics Systems • ICE Powertrain © Finpro 40 Mov’eo • Cluster’s projects and financing open to all companies with a R&D team based in France, with competencies in at least one of the 7 research areas • To join the cluster a company must either present a project to which current members can participate, or have the required resources / skills to work on an open project or a call for project • Mov’eo is also open to co-operation with other related clusters in the EU. Developing partnerships from the following countries are a priority: Germany, Austria, Sweden, Netherlands and Italy © Finpro 41 Pôle Véhicule du Futur • Set up in 2005, now with 200 members • Among them, 60 large corporations, 110 SMEs and 18 R&D centers and universities • Sponsored 130 projects, including 64 receiving a total of €154 million of state funds • Projects focus themes: • Smart Driving Systems • Urban Mobility Solutions • Urban Vehicles • Durable Technologies for Terrestrial Transportations • Non-Technological and Training Projects © Finpro 42 IDforCAR • Set up in 2009, now with 107 members • Including 43 large corporations (including PSA and Valeo), 24 SMEs and 33 R&D centers and universities • Cluster originally set up in 2005 to focus on high end car segment • 21 sponsored projects • Projects focus themes: • Product engineering & Process for small volumes • Vehicles components and materials • Intelligent On-board Equipments • Specific usages and Client value (i.e. niche vehicles) © Finpro 43 Lyon Urban Truck & Bus • Set up in 2005, now with 132 members, initiated mainly by Renault Trucks, Irisbus France and local authorities from Lyon region • Among members are 51 large corporations and 59 SMEs • Works on 5 R&D programs for public transports and urban transports of goods • Engine and Power train • Integrated Safety & Security • Architecture & Comfort • Transport System • Mobility Modeling & Management © Finpro 44 Case SAVE Experiment (1/4) • SAVE is an experiment for electric vehicles in the Seine Aval area, around Versailles • SAVE stands for Seine Aval Véhicules Electriques • The area hosts Renault’s main R&D center and one of its factory • The project was launched on June 30th, 2010 • SAVE’s budget is 23 million € • Mostly public money to build the infrastructure • The objective are to: • test various business models for electric vehicles for both general and professional clients • validate the technical choices made so far for the infrastructures, the vehicles and the IT • measure the actual carbon footprint of EVs • gain experience in the deployment of loading infrastructure © Finpro 45 Case SAVE Experiment (2/4) Players involved Supplies 100 electric vehicles to be tested in the area - Manages the overall project - Ensures public financing - Handles urban planning and contacts with local administrations © Finpro - Plans and deploys 300 charging points - Schneider Electric shall provide the stations - Total will finance the installations in its gas stations 46 Case SAVE Experiment (3/4) Charging stations (CS) map Parking CS Shopping centers CS Fast CS Administration CS Street CS Infrastructure as of July 2010 © Finpro 47 Case SAVE Experiment (4/4) Schedule • Vehicles • Deliveries from January till July 2011 • Test period till July 2012 • Infrastructures • Charging stations in private and corporate parking lots from November 2010 till May 2011 • Fast charging stations to be installed from March till June 2011 • Road side charging stations to be installed starting in April 2011 Renault Fluence Z.E., Nissan LEAF and Renault Kangoo Express Z.E. shall be the 3 types of vehicules used for SAVE © Finpro 48 • Introduction • Value Chain • Vehicles • Services • Infrastructures • Government Role • Clusters • Conclusions • Recommendations © Finpro 49 Conclusions • • • • • Given the current autonomy of the batteries and their charging time, all the EV projects are for urban mobility • More than the price, the autonomy of the electric vehicles is the main barrier State subsidies are essential to the commercial success of EV. • In fact without them, EV would not be able to compete given their current price, 2 times more expensive than a car from the same category Urban planning and transport are intertwined. • Expensive and long-term investment decision are being made to know how to adapt the environment to this new technology and its constraints Strategic alliances and clusters are essential to develop solutions • However, big car makers, battery manufacturers and utilities are working together, sharing the costs and the risk to develop the new EV solutions Business models and earning logics are still unclear and haven’t been tested yet © Finpro 50 • Introduction • Value Chain • Vehicles • Services • Infrastructures • Government Role • Clusters • Conclusions • Recommendations © Finpro 51 Recommendations • If Finnish companies want to benefit from the development projects of electric vehicles in France, they will have to invest in the country and build partnerships with local players • Finnish companies should also follow closely the evolution in leading automotive countries like France to be able to meet the needs of the new transport solutions • Finland’s assets may be found from the IT sector, as new solutions will be needed to manage the interaction between the vehicles and their new environment • Smart grid systems and lithium recycling capacity will also be key elements to the industry © Finpro 52
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