Paper
Informed . Intelligent . Interactive
Chronicles of The Superyacht Group and its future strategy
Major Changes
Real Journalism
Better Analysis
WINTE R 2016
ow Bl
T
OA sh
H
+
T
Crew) have been merged and refined into one dynamic website and
one powerful magazine under our
two strongest and most renowned
brands, The Superyacht Report and
SuperyachtNews.com.
It is easy to predict that in the
next five or 10 years, the industry
will change its approach even more
radically, and its investment in
marketing will shift away from
the broad spectrum of glossy, predictable magazines that no one has
time to read and instead look to engage its marketing more directly with a
niche-focused, intelligent audience
that a appreciates high-quality, expert journalism and is searching for
+
+
information that is critical to decision
making. We predict that the media
landscape will change, and our audiences and advertisers will respond
by spending more in fewer channels, but channels that are proven to
deliver to an engaged, quality audience.
Our strategy is to deliver more
valuable information, with less
duplication and less wastage; if you
want to read about a particular topic
there will be only two channels to
provide the best information. The
future of the superyacht market
will be ‘less is more’, perhaps from a
business perspective as well as a
media perspective.
MHR
=
The new
Superyacht
Report
Something to watch
here has always been an
abundance of video content
associated with the superyacht
market, whether it is to do with brokerage updates, marketing promotions,
toys, tenders, experiences, interviews or events. You’re probably being
filmed even as you’re reading this!
But what do we do with all that
video content? Where does it all
go? The real answer is that we don’t
actually know. Is it best to publish
your videos on YouTube, Vimeo or
company websites, or send mate-
rial directly to clients? Who knows?
With so many options available,
it’s hard to know accurately who is
watching them and whether they
are making the right impression on
the target audience. This is where
SuperyachtFilms comes in. SuperyachtFilms is a platform where you
can upload, share, manage and
view all video content related to
superyachts. With an audience including owners, shipyards, brokers,
project managers and industry
suppliers, you can now be confident
L i ve B
By Martin H. Redmayne
aving spent months this year
reviewing the media landscape and listening to our
audience and advertisers talk about
the proliferation of magazines and
websites all doing the same thing, it
has become apparent that this ‘blandscape’ has to change.
So we have taken the brave, but
strategic decision to start the process
of media cleansing by reducing our
portfolio and investing in becoming
the most valuable and respected information source in the market. So,
essentially, our five content-focused
websites (News, Owner, Report,
Design and Crew) and our four print
media (Report, Owner, Design and
g · OU
R
Less is more
o
that your videos will be seen by the
all the key players in our industry.
SuperyachtFilms offers full a
production service and will be at
all the key industry events to deliver
opinion, news and market insight
from a team of knowledgeable and
passionate superyacht professionals. Come and find us at Stand
QE9 at the Monaco Yacht Show to
share your thoughts on camera, or
talk to us as we wander around the
docks searching for our next big
scoop.
SB
Live blog,
constant stories &
comprehensive
coverage of all
the major shows!
Y
our main competitors
have just launched a new
project or product; they
have thrust themselves directly
into your market and are aiming
to take their share of it. Meanwhile, the MCA has made an alteration to regulations that directly
affects your business operations.
Where did you hear about
this important news? Was it three
days later over a beer with an old
friend in La Rascasse? Or was it
through a press release a week
later? Either way, you’re late.
Time is of the essence when it
comes industry announcements
that affect your business.
This is why, at the Monaco
Yacht Show, FLIBS and METSTRADE we’re introducing the
brand new SuperyachtNews Live
Blog. At every major boat show,
we will activate the live blog so
you can digest each new development as it happens. Our team
of full-time journalists will be on
the ground throughout the show
to report on the most relevant
and detailed announcements
affecting the superyacht market.
Follow the
live blog at
the brand new
SuperyachtNews.com
or search
‘Monaco Yacht Show
Live Blog’
02
SuperyachtNews.com
Being cruel
to be kind
Sometimes,
1,000 words
beats a
picture
“
The superyacht media never tells us
what’s actually going on,” was the accusation levelled by one insurance broker.
But when, in response, the broker was asked
if they’d go on record about the then status of
their sector, they answered, “Not unless I get
to see the copy first.” And therein lies the problem: everybody wants an honest appraisal of
the industry but nobody wants to be the person to provide it.
Journalists stand or fall by the quality of
their sources. But in the superyacht industry,
historically, there has been a culture of subservience, where its media is seen as a platform for project-marketing messages. And
with few companies willing to talk candidly
about the challenges they face, it poses a challenge for journalists trying to deliver the accurate information everyone desires.
But, equally, the superyacht media must
hold up its hands and acknowledge that at
times it is guilty of sycophantic coverage.
Among the industry’s journalists, it seems,
there is a tendency to sugar-coat the state of
the market – as if by doing so the reality of the
market will improve.
Data is manipulated or, to use a less insidious word, reinterpreted so that there is
always good news to proclaim. ‘Year-on-year
sales are up’, the industry is told, with no mention that the average and cumulative values of
those sales is markedly down. ‘The order book
is the largest it’s been for years’, apparently.
But this statement is not validated by the fact
many of these new orders are projects that
have been halted in previous years and relisted as current, on-spec ones, which grossly
distorts the size of the order book.
For example, at the turn of this year, yards
confirmed that the industry could expect 249
deliveries in 2016. At the time of writing, with
74 deliveries confirmed, this figure seems a
long way off.
But does the industry really benefit from
endlessly being told that it’s on an upward
curve? It relies on the media to hold up a mirror to its performance and help to inform best
practice. This can be achieved only through
open and honest dialogue which, it is important to stress, does not equate to revealing
company secrets or betraying client confidentiality. But that old word ‘transparency’ actually has genuine meaning; if it’s an ethos we
all adhere to, we all know what lies ahead and
we stand a better chance of tackling it.
WM
„
By William Mathieson
Data is
manipulated
or, to use a
less insidious
word,
reinterpreted
so that there
is always
good news
to proclaim.
„
By William Mathieson
A
ccording to the old adage, the opposite
is true. But while the following may not
quite add up to 1,000 words, it aims to
prove that adage wrong.
Superyachts are unequivocally stunning;
they’re spectacular, they’re breathtaking.
That’s why ownership is such an aspirational
thing for even the richest people. And welltaken photographs of superyachts capture
the majesty of these stunning creations like
nothing else can. That’s probably why so many
people outside the industry are fascinated
by them.
But what images can’t do is tell the story
behind their design, their construction, their
sale, their management or their operation.
And in many ways, these stories are more
important than the end product.
Insight into these spheres can educate,
inform and inspire. It can help the industry
improve the way it does things and it can
attract new people to superyacht ownership.
Sure, pictures are great, but sometimes words
tell the story that little bit better.
WM
Data is of no value.
It’s information, stupid!
By Rory Jackson
I
n isolation, data holds no value except
for the fact that it literally represents
numerical or linguistic characters. Numbers on a spreadsheet and letters on a page
mean nothing without the myriad processes
that turn data into information. Collecting
and storing as much raw data as possible is a
futile task; it must be refined into something
that supports insight in order to serve its
purpose. Content is king and data his most
trusted adviser.
Therefore, data – and the content it
informs – is only as good as its sources.
After nearly 25 years of active engagement
with the superyacht industry, The Superyacht
Group has amassed an unrivalled quantity –
and quality – of contacts that influence and
support everything that we produce.
SuperyachtNewsPaper
The order book is not the industry. Who’s
built what and how many is not the beginning
and end of all commerce. It may be the central
indicator of the superyacht market’s health,
but it is not the industry itself. Beyond the
new-build sector there is a wide array of
complex markets, each with its own players
and market drivers. As a group, we are the only
company with the capacity and expertise to
tap into these markets.
From refit and marina data to economic
impact studies commissioned by governments and qualitative brand-awareness
reports, our data does more than plot digits on
a well-configured graph; buttressed by a team
of experts, it informs risk and opportunity and
ties together the various strands of the greater
market.
RJ
SuperyachtNews.com
Serious about
superyachts?
Th e NE W
FLEET
O W NER
DESIGN
CRE W
O P INION
The rules of engagement
„
B U SINESS
TEC H NOLOGY
T
„
of the problem. We recognise that we’re not
all the same; like any industry, we have our
introverts and our extroverts, those who are
agreeable and those who can be confrontational. But whichever you are, we have a
platform for your opinions to be heard.
On the record, off the record, on stage,
backstage, via social media or email, over a
drink or over the phone, there are countless
ways to make yourself part of the solution.
There are no rules of engagement; if you’ve
got something to say, say it – because we want
to hear it.
RJ
T
Y
ou’re probably reading this newspaper
because you are at the Monaco Yacht
Show to conduct business. Whether that
is to buy or sell a product or service, or to catch
up with the market, there is no denying that
you’re passionate about superyachts. Alongside that passion you bring focus, efficiency
and dedication.
So with this is mind, when it comes to
reading about the market, what would interest you? An article about the top ten makes
of sunglasses to buy before your trip to MYS?
A meaningless picture of M/Y Big Boat arriving in Capri with text telling you that the big
boat is arriving in Capri? Or, instead, would
you prefer to use your time researching the
competition, learning about market opportunities, the new technologies, brokerage and
shipyard updates while digesting the latest
informed opinions from around the market
from a team of dedicated, knowledgeable and
passionate journalists?
Our guess is it’s the latter. So, instead of
fluff, if you want a serious insight into our industry, read SuperyachtNews.
SB
Quality over
quantity
@TSGCommercial
[email protected]
By William Mathieson
Nothing iS for Free
his summer, we made the
strategic decision to ensure
that anyone who we classify
as important or fundamental to
the decision-making process will
have access to SuperyachtNews
and
The Superyacht Report
with our compliments. Which
essentially means that if you
are an owner, captain, manager,
engineer, senior crewmember,
adviser, broker, designer, builder,
By Sean Brown
If you want
a serious
insight into
our industry,
read SuperyachtNews.
By Rory Jackson
he rules haven’t changed; we’ve all just
been playing the wrong game. Words such
as ‘conservatism’ have long since been
used as an excuse to keep the industry moving
at a speed that feels comfortable. It’s time to stop
being conservative and start picking up the pace.
Change requires input from those who
know and those who care. Invariably, those
in our industry who find fault in articles, keynote speeches and innumerable other reports
and oratory tend to be the people who keep
quiet at the back or refuse to comment for an
article to safeguard against possible harm to
their own rear ends. It’s far easier to whisper
in the shadows than to speak up and be heard.
If you are not part of the solution, you are part
repairer or representative who
has influence over purchasing,
you are eligible to have an
unlimited free subscription to our
flagship products. However, as
with most things in life, very little
is truly free. So, putting our cards
on the table, all we want in return
is for you to be part of our network
who we may occasionally invite
to share views, opinions, insights
or frustrations with our team
03
of journalists and intelligence
analysts, so we get to know what
you think, what you would like
to change or what you think
needs to improve. Our objective
with the absolute complimentary
approach is to ensure we are
working with the most qualified
audience and delivering the
most interesting, candid and
topical reporting that is essential
reading.
MHR
T
he superyacht market is not like the
financial markets; it moves at a modest
rate of knots, rather than at breakneck
speed. When it comes to craftsmanship, slow
and steady wins the race.
And this premise doesn’t apply just to
superyacht construction – it is equally relevant to superyacht reporting. Because when
covering projects that can take up to five years
to deliver, what counts is the quality and integrity of that coverage.
Our reporters at SuperyachtNews are not
interested in publishing every piece of ‘news’
that is sent their way. We’re happy to leave the
perennial PR production line well alone.
What SuperyachtNews is committed to
is the delivery of analysis, insight and opinion
based on research, knowledge and journalistic
expertise.
By practicing the mantra ‘less is more’, we
also ensure that what we do publish is done
objectively, based on the sourcing of facts
anda meticulous research process.
WM
SuperyachtNewsPaper
SuperyachtNews.com
By Martin H. Redmayne
I
GLANCE
suppose it’s inevitable when you have been
in an industry for nearly 30 years that you
can become bored of the same old, same
old. However, it’s not that I’m bored of what
I do, rather it’s that I’m bored of the way the
market is moving. For nearly three decades,
we have all talked about innovation, professionalism, ethics, transactional influence and
negative profit, yet I often wonder what lessons we have learnt from the past and whether
we are likely to change our little cottage industry to become more of a business recognised
on the world stage as a serious market and not
just slaves to the whims of the richest people
on the planet.
I’m bored with the broadsheets getting it
wrong or the tabloids pointing fingers at our
clientele, and I’m really frustrated that the
industry as a whole is not getting the economic or technical recognition it sometimes
deserves. It’s about time that the world’s billionaires and multi-millionaires can comfortably buy a large yacht and enjoy the lifestyle
without fear of attack by the paparazzi or
the financial press who want to suggest that
everything is murky or depraved. Owning a
superyacht is a huge investment that delivers
no return to the private investor, apart from
a private vacation wherever they choose. But
it does deliver a huge amount of revenue and
income to a vast spectrum of passionate and
hard-working individuals who make up our
industry. Let’s change the world’s perception
of what our industry is about and make sure
we improve our image as whole, otherwise
more clients will get bored of the tax-avoiding
labels and tabloid journalism and jump ship.
This will form part of our new strategy for The
MHR
Superyacht Group.
Shipyard A has delivered
B-metre M/Y C from its
shipyard in D. C’s interior
was designed by E and its
exterior by F. It has 2xG
engines, a range of H
when cruising at I and
a top speed of J.
By Rory Jackson
B
The Dating Game
By Martin H. Redmayne
E
veryone says they have the best
data and information; it has become a bit of a media battle that
is quite entertaining. But at the end
of the day it is actually quite straightforward to collate and manage data
on who has built or is building what.
After all, it’s all about connecting with
about 100 shipyards and ensuring
that one knows what they are building
and when it should be delivered.
In addition, with various technologies and data sources, anyone
can check the location of a particular yacht almost in real time, so fleet
data has become a little predictable.
Therefore we have decided to focus
our attention on data, insight and
analysis that is more valuable and
unique to our business, so that our
audience is better informed and less
confused by the rhetoric of who has
the best fleet database. Yes, there
are 5,000-plus yachts in the market
over 30m – or about 8,500-plus if you
include the 24m and above sector –
but everyone knows that and most
people are fully aware of the key
builders and players in the market.
SuperyachtNewsPaper
LEETING
Chairman of the Bored …
ST A F
U
J
! NOT
04
But to be honest, it is perhaps far
more valuable if you had data on what
the yacht spends per annum, where
they cruise, how often the owner is on
board, what the captain thinks of your
company, why they choose to stay in a
specific marina, where they plan to refit the yacht, what their typical budget
is, which brand of paint they prefer
and why, and any other key business
data that can support strategic decisions and join up the business. Data is
everywhere, but it’s how you collect it,
store it, analyse it and use it; data is no
longer a game for us.
MHR
roken down into its constituent
parts, fleet reportage, no matter how big or beautiful the vessel, contains an extraordinarily limited
amount of useful information. In isolation, it serves little purpose other than
to remind us that a shipyard is active
and that the global fleet is now one
yacht larger. Yet the industry, ourselves
included, has persisted in publishing
lacklustre fleet information that perpetuates the problem of non-information.
Until now, that is. With refined focus
and increased capacity, each and
every one of our fleet articles will feature information and analysis that will
help the industry better understand
the relevance of a delivery, sale, price
reduction or refit.
How many yachts have been delivered in X period of time? What was the
average size and how does this highlight a shift in focus? What is a vessel’s
gross tonnage when compared to
yachts of a similar size from other
yards and how does its range differ
from yachts of the same size? Was it
delivered on time, and if not, why not?
These will be just some of the more relevant information we’ll be supplying
RJ
from now on.
SuperyachtNews.com
05
Building a Superyacht Team
By Martin H. Redmayne
editors, journalists, analysts, researchers and
experts, we believe we have the strongest network in the market with the ability to explore a
topic or analyse a sector better than any other
media channel.
It is for this reason that we have consolidated our portfolio to ensure our team can really
focus and report on what matters and bring to
our audience the most important insights and
opinions available. Building a perfect product
portfolio requires the constant investment
and building of a super team.
MHR
The Fun &
Mentals
of the
Group
Even though we produce some of the most
serious and intelligent reports, web channels
and forums, it’s impossible not to have a little
fun and relaxation. This is why we are always
sharing our social lives in the various bars and
restaurants of Northcote Road in London, or
why we have regular team-building fun days
that are designed to create a bond and working spirit that is both unique and positive. You
have to love doing what you’re doing otherwise you lose your edge or your quality, so by
making sure that everyone who works for the
Group keeps on loving what they’re doing, we
will always be seen as one of the nicest and
most fun groups of people to work with (that’s
what our clients say anyway!).
So if anyone is in London over the coming
months and wants to pop into the office and
have a coffee, or a glass of wine, or a game of
darts, or table tennis or table football, or just
sit in our new Think Space and share thoughts
and ideas with our Intelligence and editorial
team, feel free. You never know, you may have
some fun.
MHR
By Martin H. Redmayne
Why We Do
What We Do
„
N
othing happens in business without
good people and I have been fortunate
enough to find and nurture a whole
host of individuals who form the backbone
of the company. The investment we make in
the right people with the passion and understanding of the large yacht sector is critical
to the success and reputation of the Group.
This investment revolves around the largest
full-time team of individuals who all love reporting, analysing and sharing their views
on the market. With a team of 15 full-time
We do what
we do to
inform,
advise and
educate
the most
important
network
in the
superyacht
market.
„
By Martin H. Redmayne
A
ll members of The Superyacht Group were recently
asked this question and it was
interesting to read the myriad
answers, ranging from ‘delivering the
best products to the market’, to ‘helping the industry know what’s really
going on’. But having spent the past
summer considering this question in
many blue-sky scenarios, I came to
the conclusion that it still refers back
to our Group mantra of ‘Building A
Better Superyacht Market’. However,
there is a slight evolution to this; we
now have a very clear objective to
make sure that every influential individual who has any involvement
in the purchasing of yachts, services and equipment or advising owners on the best way to buy, operate,
manage or enjoy their yacht, recognises that our portfolio of magazines,
websites and events are the best in
class and form the key focus of their
information network. We want to ensure that whatever we deliver is read,
respected, consumed and valued by
the best network of advisers, influencers and owners.
We want to make sure that we are
their first choice when it comes to
knowing what’s happening, or what
should happen, in the business. We
do what we do to inform, advise and
educate the most important network
MHR
in the superyacht market.
SuperyachtNewsPaper
06
SuperyachtNews.com
Scattergun
or sniper?
By Sean Brown
W
By Sean Brown
A
s a former crewmember who
followed the path to become
an OOW before finding a career shoreside, I feel that I’m qualified
to give my thoughts and advice to the
crewing community.
To put it bluntly, without crew, there
is no superyacht industry; shipyards,
brokers, suppliers, training schools,
marinas, engine manufacturers and
recruitment agencies would all fail to
operate without superyacht crew. This
is why I want to stress how important
you all are to the superyacht market.
You keep the yachting economy moving
forward.
So whenever you’re in the middle of
an intensive owner trip, after six weeks
of graft and struggling to stay motiva-
ted, remember the important part that
you are playing in the industry.
But everyone needs a helping hand
and we are offering you the support you
deserve through our crew and operations division of The Superyacht Report
and Superyacht News. Here, you’ll find
all the valued content to educate, inform
and inspire you to succeed in this industry – all the latest regulatory updates on
safety standards, financial advice and
topics on career development delivered
to your boat, through both digital and
print formats.
And SuperyachtJobs.com is the top
job site supporting the superyacht industry. If you are looking for a role, from head
chef to captain, SuperyachtJobs.com is
there for you.
SB
„
Crewcial to Superyachting
While we are
at the
Monaco
Yacht Show,
we will
be sharing
photos,
stories and
up-to-date
news of all
superyachtrelated
activities.
„
Social Media Matters
hen it comes to marketing your
business, what’s your approach?
Throwing everything against the
wall to see what sticks? Or identifying your
target and delivering a decisive blow to
acquire new business? Every year, millions
of marketing euros are wasted by using the
scattergun approach. It might work in some
industries but it doesn’t work in yachting. You
need to know your market.
The show season can be a circus, and there
is nothing worse than being disorganised or
indecisive about who you need to build relationships with to develop your business.
SB
By Sean Brown
S
ocial media has transformed our outlook
at The Superyacht Group as, for a variety
of reasons, it probably has for you. You
use it, your friends use it, as do your business
contacts and colleagues. It’s the only channel
of marketing which offers constant contact
with your customers in such an exciting and
dynamic format. So why are we as an industry still so far behind?
The one thing superyacht traditionalists
must change when it comes to social media
is their mindset. Just because platforms such
as Facebook, Twitter, LinkedIn and Instagram
are free, this doesn’t mean that you shouldn’t
budget for a proper social-media strategy.
With all the metrics and data now on offer, it’s
easy to keep track of campaign performance –
and you’ll get a real return on investment.
The Superyacht Group has a very active social network that interacts with the yachting
community on a weekly, daily and even
hourly basis. While we are at the Monaco
Yacht Show, we will be sharing photos, stories
and up-to-date news of all superyacht-related
activities. So come to the SuperyachtNews
stand to chat about your social strategy and
feature on our social feed.
SB
Follow @SuperyachtNews and
@Superyacht on Twitter and
use the hashtag #MYS2016 for
all of your show updates.
SuperyachtNewsPaper
SuperyachtNews.com
07
300 months & counting …
Halfway through 2017, I will be celebrating my 300th
month at the helm of The Superyacht Group, or 25
years, or our Silver Anniversary, or any other version
of the measurement in our company’s history. It’s
been an interesting ride and I have seen, met and
experienced some incredible yachts, places and
people across the globe. The next five years, or 60
months, through to 2021 will be equally interesting,
and as the months tick by, at a rate of knots as they
always have, we will see some very dramatic and
dynamic changes to the industry.
I’m convinced there will be consolidation,
mergers and acquisitions, and a shift in business
models and perhaps even ownership models.
Owning a business or a yacht in this crazy industry
is both fun and frustrating but, luckily, it is always
more fun than frustrating. Next year will see some
major changes at the Group and some unique ways
of celebrating our landmark anniversary.
„
By Martin H. Redmayne
The
industry
needs a
journal that
summarises
its myriad
technical
developments.
„
Going
back
to our
roots
By William Mathieson
A
long time ago, under the tutelage of
Martin Redmayne and the late Tork
Buckley, The Yacht Report, as it was then
known, was seen as a technical publication.
It was compared, by some, to an academic
journal, such was its dedication to the nuts
and bolts of superyacht construction, maintenance and operation.
It’s fair to say that as the portfolio has evolved, there has been a gradual shift towards
the business of yachting and coverage of the
‘superyacht economy’. This subject matter
has grown with an increase in general interest
from the UHNWI population, and an acknowledgment that OPEX is a genuine concern for
both businesses and superyacht owners.
However, as we overhaul the print portfolio, returning to our flagship print product for
which we’re synonymous, we are also vowing
to bolster the amount of technical content
within it. The industry needs a journal that
summarises its myriad technical developments. And we see it as our responsibility to
be that journal, as we have been in years gone
by. So watch this space because we’re going
back to our roots.
WM
SuperyachtNewsPaper
08
SuperyachtNews.com
The Key to Superyacht Knowledge
By Rachel Rowney
Agency and Superyacht Events results in a
uniquely complementary approach to superyacht reporting. From hosting powerful
debates at the Global Superyacht Forum each
year, to producing valuable analytical data
reports, the Group has its finger firmly on
the pulse of the market.
The cohesive nature of The Superyacht
Group means no knowledge is wasted; a divisive opinion piece on SuperyachtNews.com
will drive the next workshop session at an
event; an exciting data trend will influence
an editorial feature in the next issue of the
magazine. The expert team behind the entire
portfolio are constantly sharing knowledge to
contribute to the collective consciousness of
the superyacht industry. This wide-ranging
approach encompasses hard-hitting facts,
Man found after
being trapped
for three days
By Rory Jackson
A
man has been found alive and well after
having been trapped under a mass
of magazines for nearly three days.
An investigation has been launched but
sources close to the man, known only as Mr X,
suggested he will be seeking compensation
for professional negligence on the part of the
superyacht industry.
Mr X, who is being treated for severe exhaustion and dehydration – as well as minor
bruises and abrasions – at St Bart’s Hospital,
London, said, “I’m embarrassed by the entire episode. But apart from that, I am disappointed by the archaic manner in which the
superyacht industry chooses to distribute
its information. Why do we have so many
magazines and why is it so hard to pinpoint the
relevant material in them?”
A police spokesman said, “For some time
now the superyacht industry has been flooding the market with magazines, with a spate
of insubstantial articles that have devalued
the market’s linguistic currency and caused
industrial apathy on many fronts. Mr X was
traumatised but can consider himself very
lucky to be pulled out to safety from beneath
this gargantuan pile of texts.” RJ
SuperyachtNewsPaper
„
T
o paraphrase the famous adage, information isn’t necessarily knowledge,
and despite living in an age of countless websites, information sources and news
outlets, there has never been a more pressing
time for accurate, relevant knowledge in our
industry.
The Superyacht Group draws on more
than 20 years of experience and prides itself
on being a knowledge-hub for the superyacht
sphere. A combined pool of expertise lies at
the heart of the company; a triad of compelling journalism, educational conferences
and the most comprehensive data available
ensures that we are the most trusted source
for knowledge within the market.
The symbiotic relationship of The Superyacht Report, The Superyacht Intelligence
The Group
has its finger
firmly on
the pulse of
the market.
„
instant news reporting, curated opinion pieces,
in-depth analysis and a dedicated platform to
share expertise from all sectors of our industry.
At the heart of our company is the desire to
help the superyacht market continue to grow
while also maintaining a strong commitment
to being receptive to ideas and insights from
those within the industry. The Superyacht
Group’s ethos of sharing intelligence is reflected in its openness to outside influences and
opinions. Whether editorially, as part of the
event’s workshop programme, or submitting
fleet data, the feedback from the market ensures each product grows.
The living, breathing superyacht market
will continue to drive The Superyacht Group,
its products, its people and its knowledge.
RR