IMPORTANT ASPECTS TO NEGOTIATION WITH MEXICAN’S Important aspects to negotiation with Mexican’s Laura Nathalia Mantilla Jerez Universidad Pontificia Bolivariana IMPORTANT ASPECTS TO NEGOTIATION WITH MEXICAN’S 1. Research question. What are the most important aspects to do business with Mexicans? 2. Objectives. 2.1 General objectives. To describe what are the main aspects that a negotiator should know about Mexican culture in the moment to do a negotiation. 2.2 2.2.1 Specifies objectives. To indicate the most important aspects in Greetings, Conversation and Sensitivities in the moment to do a negotiation. 2.2.2 To illustrate the Key Negotiating Pointers with Mexican’s in the moment to do a negotiation. 2.2.3 To mention aspects like business entertainment guidelines, table manners and food that can be influence in the moment of the negotiation. 3. Justification. In order to understand the influence of culture on negotiations and decision making, we can use cross-cultural, studies and different nations’ cultural strengths and weaknesses to anticipate an opposing nation’s possible behaviors in the negotiation process, and to understand the cultural factors that may influence their decision making. Although this kind of research will be limited in Mexico, it still has great value in terms of helping us understand negotiations with this country since it discusses the different values, attitudes, and main points that can help you as a negotiator in the moment in which you want to do negotiation, IMPORTANT ASPECTS TO NEGOTIATION WITH MEXICAN’S each culture has its own standards, and one behavior that has a certain meaning in a certain culture could be interpreted differently in another. If you are a negotiator its vitality to how everything about the culture where you are going to do some business so first at all Latin America generally refers to Mexico, Central and South America, and the Spanish-speaking Caribbean. In this case we are going to talk about how it’s important that you as a negotiator know how you can flow in the business with Mexican’s, so although Mexico is geographically part of North America, culturally it is usually considered part of Latin America. Business practices differ in the many different cultures collectively referred to as Latin. The area of international business requires executives and functionaries with leading competences. Among them is the mastering of communication and negotiation processes. Under these requirements, negotiators of different cultures have characteristics which make them outstand among so this clear example for the one that you have to know the Mexican culture and that it will help you. In the case of Mexicans, they tend to be similar to their Latin American colleagues since their negotiation philosophy is that of bargaining and the perception of the other party is based on friendship and trust. Protocol, handling of emotions and meeting commitments are aspects which differentiate the national negotiation process. With the definition of the Mexican negotiation characteristics we want to visualize the Mexican style of doing business and the cultural elements that must be taken into account by those who pretend to develop more effective negotiations with the Mexican colleagues. Trust plays a significant role in business IMPORTANT ASPECTS TO NEGOTIATION WITH MEXICAN’S peoples’ choices of negotiating tactics. This study explains the use of generally accepted negotiating tactics with dubious ones. Findings from a sample of Mexican business people indicate that the type of negotiation (intra‐cultural vs. cross‐cultural) is predictive of the level of trust that a negotiator will place in an opponent and of the likelihood of using various negotiation tactics. This investigation is a guide on how to achieve a good negotiation through cultural knowledge, so cultural differences also often determine negotiators’ willingness to take on risks. Culture has a deep influence on the formation of negotiations and agreements. “Agreement” does not necessary mean the same thing in different cultures; whether it is verbal or non-verbal expression, cultures influence communicative behaviors. 4. Theorical framework. 4.1 Aspects in Greetings, Conversation and Sensitivities in the moment to do a negotiation. 4.1.1 Sensitivities in the moment to do a negotiation. 4.1.2 Greetings that can be used in the moment to negotiate. 4.1.3 Conversations to take into account when to negotiating. 4.2 Key Negotiating Pointers with Mexican’s in the moment to do a negotiation. 4.2.1 Key Negotiating Pointers. 4.2.2 Details that can help in negotiating. 4.2.3 Aspects you cannot forget in negotiations with Mexican’s. IMPORTANT ASPECTS TO NEGOTIATION WITH MEXICAN’S 4.3 Aspects like business entertainment guidelines, table manners and food that can be influence in the moment of the negotiation. 4.3.1 Important information to remember. 4.3.2 Details that matter at the time of table manners. 4.3.3 Things you need to know about food. 5. Bibliography. Steenkamp, J. B. E. (2001). The role of national culture in international marketing research. International Marketing Review, 18(1), 30-44. 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