cv: madeline da silva
1. PERSONAL DETAILS
NAME:
Madeline da Silva
ID NUMBER:
790815 0096 086
GENDER:Female
OWN TRANSPORT:
Yes
LANGUAGES:
English, Afrikaans, Portuguese
3. SKILLS AND MORE ABOUT ME
• Creative and production management of design jobs from start to completion/client
services/account management
• Art Direction of magazines
• Graphic Design/layout/DTP/Repro of all print media. Brochures, logo design,
packaging, letterheads, advertisements, magazine/newspaper layout, booklets,
catalogues, function invitations etc.
• Media & Research
PROFICIENT IN THE FOLLOWING PROGRAMS ON MAC OSX:
• Adobe CS6 (Illustrator, Photoshop, Indesign)
• Freehand MX, Acrobat Professional
• Websend
CHARACTER TRAITS:
• Positive and solution-driven/deadline-driven
• Flexible
• Capable of dealing with clients
• Creative
• Organized
4. EDUCATION
TERTIARY
AAA School of Advertising
Bordeaux (SOUTH AFRICA)
2000-2003
Diploma in Visual Communications (Graphic Design)
(Specialization in Graphic Design)
www.madelinedasilva.com
2. CONTACT DETAILS
TEL. NO:
083 298 5018
E-MAIL:[email protected]
WEBSITE:http://www.madelinedasilva.com
Damelin1999
Randburg (SOUTH AFRICA)
Microsoft OFFice Course
(4 months)
Word, Excel, Power Point, Access
Completed with Distinction
Birnam Business College
Randburg (SOUTH AFRICA)
1998
Public Relations (6 months)
Typing I and II
JOCUM (Jovems Com Uma Missao)
1998
Belém (BRAZIL)
School of Drama (ETED)
(6 months)
SECONDARY EDUCATION
Florida Park High School
Std. 6 – Matric
Subjects:
English (HG), Afrikaans (HG), Maths (HG), History,
Art 1 (History of Art and Painting) (HG), Art II (Sculpture) (SG) Matriculation with Exemption
1997
www.madelinedasilva.com
The following applications on MAC and PC:
Adobe Photoshop CS2
Adobe Indesign CS2
Freehand 10
Flash MX (Web Design)
Quark Express 6.5
Corel Draw 11
Int. Diploma in Marketing Communications
(AAA School of Advertising 2001-2003)
OTHER TRAINING
Video Editing using Pinnacle 8 and Image Transfer
Audio Editing using Digital Voice Editor
PRIMARY EDUCATION
Panorama Primary School
Grade. 1-Std. 5
6. WORK EXPERIENCE (2003-2013)
ZONKE IGNITION ADVERTISING SENIOR ART DIRECTOR/GRAPHIC DESIGNER Sept 2012-current (FREELANCE)
- Design and art direction for BIC and SAMSUNG Africa Campaigns
- Design for MSD & Adcock products
IDEAOLOGY ADVERTISING SENIOR ART DIRECTOR/GRAPHIC DESIGNER July 2011 - July 2012
Art direction and design of various magazines:
- Easy DIY (Quarterly 128-pager)
- The Media (Monthly 52 pager)
- Strategic Marketing (Quarterly 42 pager)
LEPETTA ADVERTISING
SENIOR GRAPHIC DESIGNER
May - July 2011 (FREELANCE)
- Head of Studio reporting to Creative Director
- Layout , design and repro of advertisements and all print media
- Retouching and Finished art
- Brand custodian for various brands in the pharmaceutical industry
MARKETEL MEDIA
MEDIA & SPECIAL PROJECTS EXECUTIVE/DESIGNER
Jan - April 2011 (FREELANCE)
- Design of all media/print material
- Design look and feel of various websites (Vodacom, ShuFFfleUpPoker)
- CI Design
www.madelinedasilva.com
5. ACHIEVEMENTS
- Studio Manager (Groove) 2005
- Distinction (Microsoft OFFice Course – Damelin 1999
- Award for Best Sculpture 1997 (Matric)
- Matriculation with Exemption (1997)
- Various awards for academic performance throughout school career
ESSENTIALS MAGAZINE (CAXTON) 17-30 June 2009 (FREELANCE)
Art Direction and Design
8 June - 30 June 2010 Freelance
PEOPLE MAGAZINE(CAXTON)
Design, Layout and DTP
18-29 May 2009 (FREELANCE)
Magazine layout and design
ABSA CAPITAL
Dec 2008-Jan 2009:
DIVISIONAL DESIGNER (SNR)
- Management and upkeep of Corporate Identity and design of all elements that
encompass the ABSA Capital Brand
- Creative reports to Account Manager
- Manage all print jobs: Business cards and letterheads
WINEX 2008 EXPO
August - October 2008 (FREELANCE)
- Layout and design of all print media
- Exhibition Guide, Order Forms, Press Ads (Johannesburg and Cape Town)
www.madelinedasilva.com
MORRISJONES & CO
DTP/REPRO MANAGER/
(TTL ADVERTISING AGENCY)
SENIOR DESIGNER
August 2009-November 2010
Clients: Cell C, Ferrero, Discovery, Southern Sun, Appletiser, Foodcorp
- Layout, design and repro of advertisements and all print media
- Retouching and finished art
- Weekly backups and server (Xserve) management
- Preparing all Files from Art Directors and Designers for press
- Repro preparation: PDFs, Collected Files, Web Send and disking
- Colour ProoFing
- Maintenance of all printers and ordering of supplies for Colour Canon printer and
Epson Plotter
- Deadline orientated and solution driven
- Team player
THE NEW DIMENSION GROUP Nov 2007 - Apr 2009 (FREELANCE)
Art Direction/Graphic Design/DTP/Creative Direction
- Layout and design of pharmaceutical marketing material for PFiizer,
Schering-Plough, MSD, Novo Nordisk etc.
- FNB Leadership Conference Designs
June and Dec 2007 (FREELANCE)
Art direction/Graphic Design/DTP
Design of various movie strips for print, Plasma Head OFFice Ads, Q Panels
Movie Lineups in newspapers
OGILVY GO
June-Dec 2007 (FREELANCE)
DTP/ layout work on various client accounts:
Vodacom Chatz Cellular, Teljoy,
Michael’s Designs
Dischem: Catalogue design and layout P.O.S. Shelf talkers, Gondola ends,
A1 posters etc.
DWF ADVERTISING
Spiderman 3 Promotion design (FREELANCE)
(DTP and layout)
NMD ADVERTISING
(FREELANCE)
RCI Travel brochures (DTP
and layout)
Magazine advertisements (Design)
MEDIA 24 – HEAT MAGAZINE DTP/Layout work (template based) for weekly
publications
Jan – July 2006 (FREELANCE)
- Fill in for Art Director on leave
- Preparing layouts for PDF TO PRINT
ALCHEMY PUBLISHING YOUR BABY MAGAZINE
DTP/Layout work
For monthly publication
Jan – Apr 2006 (FREELANCE)
Design of various newsletters:
Henkel - South Africa
AFS Interculture “Drumtalk”
www.madelinedasilva.com
STER KINEKOR THEATRES
HEAD OFFICE
De Beers Group (South Africa)
ART GECKO DESIGN STUDIO
Annual Report 2004/2005: (FREELANCE)
Aids Consortium
Namdeb (De Beers Namibia)
- Design of all contract publications:
Business in Africa Monthly Magazine
Eskom News (Monthly)
SITA News (Monthly)
Interface (Eskom’s Engineering Newsletter) (Quarterly)
Holcim News (Quarterly)
Holcim Asiphephe Newsletter (Quarterly)
Design of Annual Reports:
Railway Safety Regulator (RSR)
GROOVE CONSULTANTS
(MARKETING AND
ADVERTISING AGENCY)
T.T.L.
August 2004-September 2005
STUDIO MANAGER/GRAPHIC
DESIGNER/
PRODUCTION MANAGER
- Design of all corporate identities required by clients
- Geva Spirulina: Launch in U.K. and South Africa
- Promotional Items eg. Joe Concert Poster (Street Pole Ad)
Flyers
Lanyards and tags for concert
T-shirt design
Design of Annual Reports:
- Department of Provincial and Local Government
- Manage all print jobs
www.madelinedasilva.com
BUSINESS IN AFRICA GROUP (LTD)
(PUBLISHING COMPANY)
September 2005-Mar/April 2006
SENIOR GRAPHIC DESIGNER AND
CONTRACT PUBLICATIONS DESIGN MANAGER
MR. DELIVERY HEAD OFFICE
January -August 2004
MID DESIGNER/DTP/LAYOUT
- Design of restaurant menus and advertisements for Mr Delivery menu guides
(National)
- Repro experience included
7. REFERENCES
(ON REQUEST)
8. PORTFOLIO
Please visit the link below for an online portfolio:
http://www.madelinedasilva.com
www.madelinedasilva.com
COMPLEX DEVELOPMENT
October-December 2003 (INTERNSHIP)
(PROMOTIONS AND
Junior Graphic/ Multimedia
ADVERTISING AGENCY)
Designer
B.T.L.
- Design of Global Traveller’s Brochure
- T.S.I. S.W.A.T. Premiere at Montecasino
- Work on Complex Website
Involvement in Nokia Totally Board Event
(Photography) Eskom Human Resources
- Development of internal communications
(Intranet)
- Digital Audio Editing (Dictaphone)
- Filming and Video Editing
-Interactive Multimedia production