For immediate release
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SIAL CANADA UNVEILS THE SIAL INNOVATION 2017 GRAND PRIZE
Toronto, May 2, 2017 – Yesterday, in the SIAL Innovation space at 10:30 am during the first day of the show, the big winner of the
prestigious SIAL Innovation contest was unveiled in front of visitors and journalists!
Congratulations to Saffron Sugar Cube, Taj Food, Minami Inc. – Canada/Sri Lanka, booth #1219 who brought home the SIAL Innovation
2017 Grand Prize! Why this product? Saffron and sugar combine in an interesting mix of flavours. Saffron Sugar Cube is 100% natural and
sold in highly convenient re-sealable packaging!
The SIAL Innovation Contest: Exceptional Visibility for Businesses
A $120,000 value made available to winners:
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Nielsen will provide winners with a project worth $30,000 to help them get their product to market.
The SIAL Network will provide an exhibition space for free at all the SIALs, including Paris 2018.
The big winner will have the chance to travel around the world as they visit all of the SIAL network’s shows, which will be held in Canada,
China, the Philippines, Indonesia, Paris and Abu Dhabi.
SIAL Innovation is the only international contest with a presence in the four corners of the world. Made up of food professionals, managed
by SIAL Canada 2017 food-innovation ambassador Dana McCauley, and presided over by Xavier Terlet and the XTC World Innovation firm,
the jury rewards 10 finalists (refer to the list below for the 2017 results) and hands out 1 Grand Prize. All these products can be found at
the SIAL Innovation space, booth #727.
Recap of the 10 Finalists:
1.
Le Moulin à champignons, SABAROT – France, booth #2327
A select blend of mill-dried mushrooms. A truly convenient way of using mushrooms when cooking at home.
2.
Le Petit Quinoa, SABAROT – France, booth #2327
Another product by this French company has been noted for its convenience as well as its health benefits: Le petit Quinoa, a
blend of grains and quinoa sold in the shape of a sausage, is designed to be sliced and pan-fried in minutes. High in protein and
gluten-free, this product combines enjoyment, health, and convenience.
3.
Turbana Plantain Chips, Turbana – United States, booth #1110
Consumer health benefits pop up again, along with novel taste, in these plantain chips, which are free of cholesterol, saturated
fat, and gluten.
4.
SAUCE MAC & CHEESE, Les Aliments O’Sole Mio – Canada, booth #649
This product is a fresh, readymade mac-and-cheese sauce sold in a spouted container. The product scored well with the jury for
its convenience and time-saving nature.
5.
29 FEVRIER MAPLE-IN-A-TREE, Groupe 29 février – Canada, booth #851
29 Février (“February 29”): What a novel name for a Canadian classic – maple syrup. The jury had great things to say about its
“bag-in-tub” configuration, which protects the product and allows it to keep longer.
6.
Saffron Sugar Cube, Taj Food, Minami Inc. – Canada, booth #1219
Saffron and sugar combine in an interesting mix of flavours. Saffron Sugar Cube is 100% natural and sold in highly convenient resealable packaging.
7.
VERMOUTH VINEGAR, Vinagrerias Riojanas – Spain, booth #2000
Is it still possible to innovate in vinegar? Of course, as demonstrated by this Spanish company with vermouth vinegar. A product
that reacquaints consumers with vinegar through a novel, premium taste.
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8.
Quinta Quinoa, Katan – Canada, booth #1543
Did you know quinoa grows in Ontario? Get ready to rediscover it as a local product. High in protein and iron, Quinta Quinoa is
sold in a freestanding re-sealable bag.
9.
Crispy Dill Pickled Carrots, Safies Speciality Foods Company – United States, booth #1028
While this may look like a traditional product, these spice- and vinegar-marinated Safies carrots, with their elegant packaging, are
as innovative as they are delicious.
10. Patty Fresh, Tiffany Gate Foods – Canada, booth #2033
Many vegan products will be exhibited at the show. One of those, Patty Fresh, is a fresh, vegetarian pre-cooked roll that is meant
to be sliced by the consumer for added convenience.
Jury President:
Dana McCauley, innovation expert and CEO of Blue Unicorn Innovation
Xavier Terlet, President and Founder of XTC World Innovation
The members of the 2017 SIAL Innovation Jury:
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Dana McCauley, CEO, Blue Unicorn Innovation and Innovation Expert at SIAL Canada
Karen Proper, Technical Manager, Product & Process Development, Consulting & Technical Services, NSF International
Marie-France Gibson, Vice President, Private Brands, Metro Inc.
Birgit Blain, President, Birgit Blain & Associates Inc.
John Placko, Culinary Director, Modern Culinary Academy and Powder for Texture
Jane Dummer, Principal and Founder, Jane Dummer Consulting
Laura Calder, Writer and James Beard Award-Winning Television Host
Brian Hircock, President at Raining Communications
Read more about our jury members by visiting: https://sialcanada.com/en/concours-sial-innovation/
Follow SIAL on social media: LinkedIn, Facebook, Instagram, Twitter #SIALTO2017. New! For the first time in North America, SIAL TV will be broadcasting
interviews with finalists and experts, presented by chef and blogger Julie Miguel. Tune in at sialcanada.com.
Thank you to our SIAL Innovation partners:
About SIAL Canada
SIAL Canada is the only show to offer up a complete range of food-related products, all under one roof – and in so doing, simultaneously fulfilling the needs
of the retail, food-service, and food-processing sectors. It’s an ideal “one-stop shop” experience that’s one of a kind in North America.
SIAL Canada is an integral part of the SIAL network, the leading global network of shows dedicated to the food industry, with seven shows (SIAL Paris, SIAL
Canada Montreal, SIAL Canada Toronto, SIAL China, SIAL Middle East, SIAL InterFOOD Jakarta, and SIAL ASEAN Manila) that bring together 14,000 exhibitors
and 330,000 visitors from 200 countries. Established in 2001, SIAL Canada is the fruit of three agencies' labour, all of whom are shareholders in the event:
the ADAQ (Association des détaillants en alimentation du Québec), the Agri-Food Export Group Quebec-Canada, and Comexposium.
SIAL Canada is the only show with support from Agriculture and Agri-Food Canada; the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation du
Québec; and the Ontario Ministry of Agriculture, Food and Rural Affairs.
Source:
SIAL Canada
Press relations:
Kirsten McNeill
Contact: BICOM Communications
[email protected] // 416-504-1440