2016 PRODUCT MIX
ADVERTISING
POLICIES:
• All Payments of advertising run is due 30 days from the time of
the statement.
2016 MEDIA RATES
Marketing Statement: Strongly endorsed by local concierges and available free at hundreds of key locations in every city throughout the Coachella Valley.
www.desertentertainer.com
www.facebook.com/desertentertainer
• Orders containing a provision that advertising shall not appear
in proximity to, or to the exclusion of, other advertising cannot
be accept. Desert Entertainer advertising columns are open to
all legitimate advertisers.
EXPERIENCE!-QUARTERLY
Reach the visitors before they come to the Coachella Valley. 100,000 readers
quarterly outside the Coachella Valley. Big Bear, Yucca Valley, 29 Palms
Marine Base, Newport Beach, Blythe, Chiriaco Summit, Bullhead City Arizona, Laughlin - Nevada.
RATES ARE EFFECTIVE JANUARY 1, 2016
The Desert Entertainer is a weekly specialty publication focused on entertainment
opportunities available throughout the Coachella Valley and Cabazon areas of our
desert. The Desert Entertainer primarily targets the vast visitor population and locals
through distribution in high traffic areas, including resorts and hotels in the valley.
With over 25,000 readers a week, the Desert Entertainment makes an impact.
14-26 WEEKS
27-52 WEEKS
BW
$1,360
$1,185
$1,100
$930
COLOR
$1,575
$1,400
$1,315
$1,145
BW
$730
$635
$580
$500
COLOR
$870
$775
$720
$640
BW
$370
$330
$295
$255
COLOR
$450
$410
$375
$335
1/2 PAGE
<Horizontal>
CANADA SOUTH-TRI-YEARLY
Mission statement: A high-end magazine targeting the 200,000+ Canadians
who journey to the Coachella Valley each year. The magazine includes
profiles on local Canadians, entertainment, attractions, travel, real estate and
services that cater to Canadians.
Marketing Statement: First Canadian locally produced magazine in the Coachella
Valley (est 2012). An informative keeper high-end magazine with a potential reach
up to 200,000+ Canadians who flock to the valley each year. Includes profiles
on local Canadians, entertainment, attractions and real estate trends. Targeted
distribution to key high traffic locations throughout the Coachella Valley.
7-13 WEEKS
FULL PAGE
DESERT MOBILE HOME NEWS
WEEKLY-THURSDAY
Mission Statement: For over 60 years a family owned and operated Mobile Home and RV park community newspaper distributed to over
110 parks. This publication features content focused on the people,
businesses and parks that are a vital part of Coachella Valley living.
1-6 WEEKS
AD SIZES
<Vertical>
• Typographical accuracy shall be at the risk of the advertiser on
copy received for publication after proof-copy deadline for
which no proof can be submitted to advertiser. Claims or errors
in invoices must be made within 30 days of date of bill.
Otherwise such claims will not be considered.
The Desert Entertainer
Mission Statement: First exclusive entertainment magazine
established in 2003 and published for locals and visitors to the
desert communities in the Coachella Valley. Content in the
magazine and online provides readers with information that
helps them have an exciting desert experience from dining,
gaming, events, art, attractions, nightlife and shopping.
• The Desert Entertainer reserves the right to alter or reject any
copy or advertisement, including but not limited to that which
the Desert Entertainer in its sole judgment determines is not
in keeping with the best interests of its readers or the public.
Refusal by the publisher to accept such copy will not constitute
a breach of contract.
• Desert Entertainer will not be responsible for errors when
correct proof of advertisements does not accompany the
insertion order, or when insertion of incorrect material has
been supplied by another publication. The advertiser agrees
to assume sole responsibility for statements contained in his/
her copy and to protect and indemnify the publisher against
any and all liability, loss or expense arising out of claims for
libel, unfair trade practices, unfair competition, infringement
of trademarks, names or patents, copyrights and proprietary
rights, and all violations of the right of privacy resulting from
the publication by the publisher of the advertiser’s copy. Desert
Entertainer reserves the right to insert the word
“advertisement” above any copy.
ABOUT US
DESERT ENTERTAINER
WEEKLY-THURSDAY
REAL ESTATE GUIDE-QUARTERLY
Inserted into the Desert Entertainer in over 400 locations
also available at stand alone key locations.
<Square>
• Reservations and copy for newsprint pages are due
Wednesday at Noon, five working days prior to the
publication date.
• Camera ready advertising is accepted with deadlines arranged
by the account representative and /or graphic designer.
1/8 PAGE
<Vertical>
• Reservations & copy for glossy covers and inside covers
are due Friday at 5 p.m., 9 working days prior to the
publication date.
THE DESERT VACATIONER
QUARTERLY
Desert Vacationer is a flexi size booklet (book stock) publication for our
timeshare guests in the desert. Highlighting major events and a calendar
of events. Distributed to 25 timeshare locations in the Coachella Valley.
October 2014 - December 2014
Dining Directory
Smokin’ Burgers &
Lounge
1775 E. Palm Canyon
Dr,
Palm Springs
(760) 838-5999
Las Casuelas Terraza
222 S. Palm Canyon Drive,
Palm Springs
(760) 325-2794
Sammy G’s Tuscan
Grill
265 S. Palm Canyon Dr,
Palm Springs
(760) 320-8041
Trilussa Ristorante
68718 E. Palm Canyon
Dr,
Cathedral City
(760) 328-2300
O’s American Kitchen
72840 Highway 111,
#W464,
Palm Desert (Westfield
Mall)
(760) 674-8425
Escena Lounge & Grill
1100 Clubhouse View
Dr,
Palm Springs
(760) 992-0002
Monsoon Indian Cuisine
555 S. Sunrise Way #107,
Palm Springs
(760) 325-2700
Riccio’s
Broken Yolk Cafe
78430 Highway 111,
La Quinta
(760) 777-9655
Fisherman’s
Market & Grill
235 S. Indian Canyon
Drive,
Palm Springs
(760) 327-1766
Steak • Seafood • Pasta
495 N. Palm Canyon
Dr,
Palm Springs
(760) 325-3111
Las Casuelas Nuevas
70050 Highway 111,
Rancho Mirage
(760) 328-8844
Legacy Thai Cuisine
46600 Washington St,
Ste 1
La Quinta
(760) 771-8001
Kabobz
Mediterranean Restaurant
77932 Country Club
Dr,
Palm Desert
(760) 345-2330
Margarita’s Mexican
Food Sushi & Oyster Bar
1000 Tahquitz Canyon
Way,
Palm Springs
(760) 778-3500
Simply the best Deals in the Valley! Flip
over for great offers!
Rick’s Restaurant
1973 N. Palm Canyon
Dr,
Palm Springs
(760) 416-0090
El Ranchito
78039 Calle Estado, La
Quinta
(760) 564-0061
Woody’s Burgers
317 N. Indian Canyon
Dr,
Palm Springs
(760) 230-0188
Rick’s Desert Grill
1596 N. Palm Canyon
Dr,
Palm Springs
(760) 325-2127
Fisherman’s
Market & Grill
78575 Highway 111,
La Quinta
(760) 777-1601
<Horizontal>
BW
$195
$170
$155
$135
COLOR
$250
$225
$210
$190
The Desert Entertainer is part of Brehm Communications, Inc. (BCI), which publishes more
60 newspaper and magazines across the country. On a local basis, BCI publishes the following:
Desert Entertainer, Coachella Valley
Desert Mobile Home News, Coachella Valley
The Hi-Desert Star, Yucca Valley
The Desert Trail, 29 Palms
The Observation Post, 29 Palms Marine Base
The Grizzly, Big Bear
Mountain News, Lake Arrowhead
Laughlin Entertainer, Laughlin
Mohave Valley Daily News, Bullhead City
You can build your business with the help of the
Desert Entertainer and our BCI family of local publications. We look forward to working with you.
AD SIZES
Glossy COVER Rates:
Cover printed on glossy stock, four-color
process included in price.
Front Cover Photo | $1,500 Large Photo
$600 Small Photo
only available with paid display ad
based on availability
COMMITMENT:
OPEN RATE
52 WK-CONTRACT
BACK COVER
$2,000 Full Page
Contract $1,600
(Full Only)
Glossy PAGE Rates:
1/16 PAGE
BW
$105
$95
$90
$80
COLOR
$140
$130
$125
$115
CONCIERGE REFERENCE MAP
QUARTERLY
Visitor handout with 3 month shelf life. 10,000 “padded”
reference guides are distributed to local Concierge’s
at upscale Hotels, Casino, Resorts and Golf Courses
–Targeting visitors to the Coachella Valley!
The Desert Entertainer is distributed every Thursday, giving you the ability to attract the public to
your newest show or weekly specials, as a costeffective way to keep your name before the everchanging populace of the valley.
1/4 PAGE
• An interest change is applied to accounts over 30 days.
Advertising Deadlines:
is the desert’s newest and fastest growing weekly
entertainment publication. The Desert Entertainer
is proud to enter its 12th year in the Coachella
Valley. Our focus is to publish an exciting entertainment magazine that offers a wide variety of
entertainment options for the many visitors to the
Coachella Valley.
Full Page
9.6” x 10.6”
1/2 Horizontal
9.6” x 5.26”
1/2 Vertical
4.7” x 10.6”
1/4 Square
4.7” x 5.26”
1/8 Horizontal
4.7” x 2.56”
1/8 Vertical
2.28” x 5.26”
1/16 Square
2.28” x 2.56”
Printed on glossy stock, four-color process
included in price.
inside back - inside front covers
FULL PAGE
$1,325
1/2 PAGE
$750
1/4 PAGE
$435
per publication
The Desert Entertainer -
2016 WEEKLY ENTERTAINMENT GUIDE
The Desert Entertainer is a gloss wrap entertainment
magazine for the entire Coachella Valley. A high percentage
of the readers are year-round residents who have come to
rely on the current, fresh and interesting columns. However,
the magazine is also widely distributed at the desert’s top
destination resort and casinos to thousands of weekly visitors
and guests.
Camera Ready Requirements for
Newsprint (Hi-brite) Ads inside
the Desert Entertainer:
• All photos should be sent at 300 dpi (dots per
inch) without any jpeg encoding. Photos should
be sent as a PDF or TIF file, which can be sent
via e-mail, CD/DVD or FTP site.
• Black and white photos must be sent in gray
scale format, while color photos should be CMYK.
Please note that RBG files will be accepted and
will be converted to CMYK but will cause the im
age to slightly change color.
• All PDF files need to have fonts used embedded.
• Any black in an ad should be: C = 0, M = 0, Y =
0, K = 100 (No Rich black it will not print correctly
on our press.)
• All ads need to be sent to the Desert Entertainer’s
production department by e-mail, CD/DVD or FTP
site in the size it will run.
Camera Ready Requirements for Glossy, FourColor Ads on Cover, Slick and Map:
• All photos should be sent at 300 dpi (dots per
inch) without any jpeg encoding. Photos should
be sent as a PDF or TIF file, which can be sent
via e-mail, CD/DVD or FTP site.
• Color photos should be CMYK. Please note that
RBG files will be accepted and can be converted
to CMYK but will cause the image to slightly
change color.
• All PDF files need to have fonts used embedded.
• Full-page cover ads should not have a border
around them. The full-page ad should be sized to
9.39 by 10.665 with .25 bleed. The file should be
11.175 by 12.0625 inches.
* Please Note: If you would like our production team to create
your ad, you must supply the production team with the logo and
any artwork that will be used in your ad, which should be 300
dpi. Once a proof is given to you it is your responsibility to check
for any errors that appear in the proof. Once you approve the
proof, the Desert Entertainer is no longer responsible for any
errors which could occur to the ad.
THE DESERT ENTERTAINER
is the
desert’s weekly entertainment publication. Now in our 12th
year, the Desert Entertainer is proud to carry news about fresh,
colorful and exciting entertainment each week. The focus is on
performers, musicians, art, gaming, golf, attractions, fine dining,
spas, resorts, shopping and events in the Coachella Valley.
Each week we present a wide variety of stories and photos of
entertainment opportunities for thousands of visitors to the
desert. We are also the publication of choice for thousands of
seasonal and permanent residents.
The Desert Entertainer partners with most of our major events in
the desert, such as the Humana Challenge, BNP Paribas Open,
and the Frank Sinatra Golf Tourney. Supplemental distribution
at the various sites reaches additional readers and potential
customers.
The Desert Entertainer is distributed every Thursday to more than
400+ locations in the Valley. During high season, we distribute
upwards to 10,000 copies each week. Attractive, with glossy covers
and a helpful map, the Desert Entertainer is the “pick” of most of the
valley’s concierges as they work with the guests in the resorts.
You can reach the Desert Entertainer at
(760) 776-5181 for more information on advertising
or editorial packages. Further information is
available on the web at www.desertentertainer.com
The Desert Entertainer is a part of Brehm Communications, Inc., publisher of
more than 60 magazines and newspapers across the United States
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2013 “MOST FREQUENTLY USED”
SAYS CONCIERGE
• The concierge overwhelmingly named the
Desert Entertainer as the most frequently used
magazine for their guests.
• The concierges cited our timely content
and publication format as key factors in their decision to
most often use the magazine.
• The Desert Entertainer is the magazine that is most often
displayed on the resort’s counters.
• Information on attractions, dining and entertainment are
most often requested by hotel/resort guests.
Since the Desert Entertainer is the most often used
publication, it stands to reason that restaurants and attractions that advertise in the Desert Entertainer are the ones
most often recommended to guests.
Mission Statement:
First exclusive entertainment magazine established in 2003 and published
for locals and visitors to the desert communities in the Coachella Valley.
Content in the magazine and online provides readers with information that
helps them have an exciting desert experience from dining, gaming, events,
art, attractions, nightlife and shopping.
Marketing Statement:
Strongly endorsed by local concierges and available free at hundreds of key
locations in every city throughout the Coachella Valley.
Demographics:
• Population figures and projections are wide and varied.
However, it was announced in early 2006 that the
Coachella Valley was growing by 53 people per day.
• The 2000 census showed that there were 332,485
people, but the Valley grew to 410,974 by the end of
2005. It is projected that by 2015 there will be 546,071
people in the valley.
• Of the more than 400,000 people living here, it is esti
mated that over half attended or completed some level
of college education.
• It is also estimated 60% of the population is over 35
years old, with 79% between the ages of 25 & 54 years old.
• 51% of the residents are female, 49% male
• Financial information changes drastically from
community to community, with cities such as Indian
Wells and Palm Desert leading the per capita numbers.
Almost half of the residents earn over $50,000 annually.
• The communities in the Coachella Valley are considered
high middle class with a higher-than-average disposal
income.
Tourist Information:
• 3.5 million tourist and conventioneers visit annually.
• The average visitor stays 5.7 nights and spends an
average of $254 a day.
• 29 million consumers are within a 250-mile radius with easy
highway access.
• The Palm Springs International Airport,
the Jacqueline Cochran
Regional Airport, Interstate 10 and the Union Pacific Railroad
line connect Los Angeles with the Desert.
• With more than 350 days of sunshine per year and warm,
mild winters, recreational activities abound in the desert appeal to a wide variety of adventures-seekers.
• More 225 golf courses blanket the area, making it one of
the world’s premier golf destinations.
• Some of the world’s largest professional sports events are
hosted in the Desert each year, bringing some of the biggest
names in golf and tennis.
(Information provided by Coachella Valley Economic
Partnership December, 2006)