Gift Cards & Vouchers in the UK – H2 & Total summary 2016
H2 2016
- 25 Contributors - £1,237,428,00 + 1.63% Growth
TOTAL 2016 5.06% GrowthPHENOMENAL UMER
GROWTH

Industry growth – Top Level
o 2016 Total = Overall growth of 5.06%
o H2 2016 Consumer Growth of 0.47%

GCM = 8%

On Line = 7%

Third Party = 6%

Store = 79%
o H2 2016 B2B Growth of 3.07%

On Line = 4%

Direct = 96%
Total Sales £bn
2.0000
4.8%
1.7500
10.8%
15.1%
1.5000
2.2%
1.2500
1.0000
2012
2013
2014
2015
2016
Total sales for ALL Current members

B2B V’s B2C
o B2B sales represent 51% of all sales in 2016 – H2 2016
70
60
50
40
Consumer
30
B2B
20
10
0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Paper V’s Plastic V’s Digital TOTAL YOY – Digital data captured from 2012 only.
o As the market adopts more digital and plastic, paper vouchers has declined by 17.10% in H2 2016
o 32.92% Growth in Digital
o H2 2016 Digital makes up over 10% of retail volume and 6.5% of the total sales.
80%
Paper
70%
Digital
60%
50%
40%
30%
20%
10%
0%
2012
2013
2014
2015
2016
Plastic