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!"#"$%&'()&*+'+ — Al Schiller, a professional skater, is embarking on a cross-country voyage by inline
skate, raising money and awareness for sudden cardiac arrest. Schiller received $25,000 from the Pepsi
Refresh Project, a groundbreaking effort that funds ideas, big and small, that can refresh the world. This
grant will support his 3,000-mile journey from Atlantic City, NJ to Long Beach CA, where he will be
stopping in hospitals and schools to educate the public on the important role defibrillators play in saving
young lives.
Schiller is determined to raise awareness about Sudden Cardiac Arrest after learning about the death
of a seventeen year old boy that could have been prevented had a defibrillator been on hand. “No child
should ever have to go before their parents,” states Schiller. “All the money I raise, which I have a goal of
$400,000, I’m going to actually be purchasing AED Defibrillators, and donating them to schools around the
country that don’t have it in their budget.”
Follow Mr. Schiller’s journey, and support his cause by making a donation to the Children’s Hospital of
Philidelphia’s Sudden Cardiac Arrest Fund by visiting www.sk8thestates.com.
In an effort to support those who generate innovative, optimistic ideas, the Pepsi Refresh Project (www.
RefreshEverything.com), will award more than $20 million in 2010 to move communities forward. Individuals can apply for grants to benefit a variety of projects and site visitors can vote for the best ideas for
funding. The Pepsi Refresh Project is an evolution of the Refresh Everything initiative Pepsi launched in
2009, which showed the brand as an optimistic catalyst for idea creation, leading to an ever-refreshing
world. Pepsi will fund projects that make a difference in six categories: Health, Arts & Culture, Food &
Shelter, The Planet, Neighborhoods and Education. 1
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What is Sudden Cardiac Arrest?
The most common underlying cause of sudden cardiac arrest is a heart attack that results inventricular
fibrillation (VF) (quivering of the heart’s lower chambers) or pulseless ventriculartachycardia (extremely
rapid but ineffective beating of the heart’s lower chambers). This irregular heart rhythm causes the heart to
suddenly stop pumping blood.
A victim of VF sudden cardiac arrest suddenly collapses, is unresponsive to gentle shaking, stops
normal breathing and after two rescue breaths, has no signs of circulation such as normal breathing,
coughing or movement. Death can occur within minutes if the victim receives no treatment.
Brain damage can start to occur in just 4 to 6 minutes after the heart stops pumping blood.
Death may be prevented if the sudden cardiac arrest victim receives immediate bystander cardiopulmonary resuscitation (CPR) and defibrillation within a few minutes after collapse.
Survival is directly linked to the amount of time between the onset of sudden cardiac arrest
and defibrillation. If no bystander CPR is provided, a victim’s chances of survival are reduced by 7 to 10
percent with every minute of delay until defibrillation.
Early CPR and rapid defibrillation combined with early advanced care can produce high long-term
survival rates for witnessed cardiac arrest. In some cities with public access defibrillation or “community
AED programs,” when bystanders provide immediate CPR and the first shock is delivered within 3 to 5
minutes, the reported survival rates from VF sudden cardiac arrest are as high as 48 to 74 percent.
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Atlantic City, NJ
Dodge City, KS
Baltimore, MD
Liberal, KS
Philadelphia, PA
Guymon, OK
Pittsburgh, PA
Dalhart, TX
Cincinnati, OH
Tucumcari, NM
Columbus, OH
Santa Rosa, NM
Dayton, OH
Estancia, NM
Indianapolis, IN
Albuquerque, NM
Crawfordsville, IN
Grants, NM
Champaign, IL
Gallup, NM
Springfield, IL
Holbrook,NM
Quincy, IL
Flagstaff, NM
Kirksville, MO
Phoenix, AZ
Chillicothe, MO
Blythe, CA
Kansas City, MO
Indio, CA
Topeka, KS
Riverside, CA
Wichita, KS
Manhattan Beach LA, CA
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Medtronic/Physio-Control
Physio-Control, a wholly-owned subsidiary of Medtronic, Inc., is located in Redmond, Wash. PhysioControl pioneered defibrillation technology more than 55 years ago. The company is the world’s leading
provider of external defibrillation and monitoring technology for the treatment of sudden cardiac arrest and
other cardiorespiratory emergencies. To find out more about Physio-Control, go to www.physio-control.
com or call 1-800-442-1142.
School Health Corporation
Headquartered in Hanover Park, Ill., School Health Corporation is the leading provider of automated
external defibrillators (AEDs) for schools. Its comprehensive, turnkey AED solutions encompass not only
equipment, but also site assessments, staff and student training, emergency response planning, and
ongoing quality monitoring. Dedicated to saving lives, School Health works closely with its customers to
help ensure the availability of optimal care in a cardiac emergency. For more information, call 1-866-3235465 or visit http://www.schoolhealth.com.
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