YOUR BRAND STORY,
Media Across Chicago
.
WE ARE
We are the leading out of home media
company in North America, with a major
presence in the top 25 U.S. markets, plus
prime holdings in Canada.
We are a connected, data-enabled
network of over 400,000 billboard,
transit, and digital displays, plus a mobile
offering; all providing engaging ways
for your brand to reach the on-the-go
consumer.
Always on. Always innovating.
Always connecting. Always going
all OUT for customers.
YOUR
BRAND
STORY,
TOLD ON OUR CANVASES.
Why
OUTFRONT
Media?
Creatively Impactful
Contextually Relevant
Media Amplifier
OUTFRONT Media delivers the best
inventory in the country. This serves
as the perfect blank canvas for your
brand story, illustrated through big,
bold, and beautiful creative.
OUTFRONT’s location based media
provides unmatched environmental
relevance to consumers. This ensures
that brand stories communicate the
right message, at the right time, to
the right audience. Data triggers
offer an additional layer of relevance.
The inclusion of OUTFRONT extends
and strengthens the reach and
frequency of any integrated media
plan. Additionally, we are the most
effective driver of mobile, social
and digital engagement.
4
The Consumer is Mobile.
Consumers are mobile,
increasingly on-the-go
and always connected to
their smartphones.
70% of our waking
hours are spent outside
the home and 68% of
consumer mobile use is
done on the go.
OOH’s Reach Tops Every Other Medium
Mobile Ranks Fourth
100
99%
% of
Population
Reached
96%
80
84%
75%
60
69%
40
This behavior has
made location the
BEST indicator of
consumer intent.
20
15%
0
Any OOH
Media
TV
Computer
Mobile
Tablet
AM/FM
Radio
Print
Newspaper
OOH is the best
primer for mobile.
The OUTFRONT Mobile Network
provides the happiest media
marriage on the block—OOH
and mobile! Reach consumers
with an impactful brand
building message on OOH,
coupled with a mobile oneto-one engagement on their
smartphone, communicating the
actions the brand wants them
to take.
Source: USA TouchPoints, 2014.1, © 2015 RealityMine
il
t
k
5
Millennial MeetUp.
Millennials are outside the home
more than ever! In fact, 86% drive
to work and city dwellers take public
transportation more so than their baby
boomer counterparts. Influence this elusive
connected, and social audience segment
when they are making decisions… where to
go, what to eat, what to buy! Key startups
and millennial facing brands are already using
OUTFRONT to build their brands.
6
Audience Segmentation.
OUTFRONT connects brands to their
target audiences, nationwide. Whether
that audience be the techy, the
business executive, the hipster, or the
mom, OUTFRONT has it covered.
Customized audience packages
ensure brands reach the right
consumer, at the right time,
with the right messaging.
7
OOH Sparks Engagement!
19%
8
out of
10
And among those
who have seen
an OOH ad:
26%
Watched a TV
program advertised
35%
22%
20%
Watched
a movie
21%
Visited a restaurant
advertised
15%
22%
Adults say that they’ve
seen an OOH ad in the
past month
Talked about a
product advertised
Searched for
brand info
Accessed a coupon/
discount code
Downloaded/viewed
the app
Visited a website that
was advertised
Source: USA Touchpoints Billboard Study, OAAA
8
Blocking? No, Tackling.
Always on and never susceptible to ad skipping or
bots, OOH happens before key conversions take place,
whether they be in brick and mortar or online.
OOH Influences Purchase Activity
OOH Mobile Shopping Activity
Exposure by medium during purchase activity
Exposure by medium in the hour before mobile
shopping activity
40
40
43%
36%
30
30
27%
20
20
23%
10
0
12%
Transit/Bulletins
Street Furniture
Television
Place-Based
AM/FM Radio
16%
10
12%
3%
0
Any OOH
Media
43%
Print Newspaper
Any OOH
Media
Transit/Bulletins
Street Furniture
Television
10%
Place Based
8%
AM/FM Radio
1%
Print Newspaper
2014
Source: USA TouchPoints, 2014, © 2015 RealityMine
9
OOH Drives Digital Engagement.
In 2015, the OAAA set out to show
the media community that OOH
impressions are impactful, targeted
and above all, REAL.
>> 1,400 units across 20 markets
>> CTA: Visit FeeltheReal.com
>> In seven weeks, the ads drove 27,061 unique
visitors to the site
>> 40% were media professionals, the target audience
>> During the flight, OOH reported 2% incremental
growth in sales, amounting to $23.3 million, an ROI of
7x the investment
As an extension, the OAAA released a “Vote to Count”
campaign in 2016, driving potential voters to VoteToCount.
com, where they could register.
10
Drive ROI For Your Brand.
ADDING OUTDOOR TO OTHER MEDIA
CAN INCREASE REACH BY UP TO
100
COST PER THOUSAND
$40
+17%
+65%
+203%
+303%
+41%
Avg. Day Reach (%)
80
$30
60
$20
40
$10
20
0
Billboards
Live TV
With
Outdoor
Internet
With
Outdoor
Source: USA Touchpoints Billboard Study, OAAA
Mobile
App/Web
With
Outdoor
Social
Networking
With
Outdoor
Radio
With
Outdoor
OOH
CABLE
r er in rk ct ot
e
t
t
t
el os lle wo ne Sp
Sh P Bu Net con ed
r
te on
In Z
NEWSPAPER
ily ess
Da sin
Bu
Source: OAAA.org, 2013
11
Top-50 Markets
Top-50 Markets
CBSA Population
Age 18+
Bulletins
Wallscapes
Posters & Junior Commuter Rail &
Subway
Posters
Buses
Street Furniture
Speciality
Mobile Network
1
New York-Newark et al, NY-NJ-PA
15,806,405
●●
●
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2
Los Angeles-Long Beach, CA
10,363,815
●●
●
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3
Chicago, IL
7,322,541
●●
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4
Dallas-Forth Worth-Arlington, TX
5,239,799
●●
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5
Houston-The Woodlands, TX
4,885,987
●●
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6
Miami Ft Lauderdale, FL
4,783,986
●●
●
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7
Philadelphia, PA
4,727,310
●●
●
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8
Washington, DC-VA-MD-WV
4,720,493
●
●
9
Atlanta, GA
4,298,956
●●
10
Boston-Cambridge-Newton, MA-NH
3,811,087
●●
●
11
San Francisco-Oakland, CA
3,714,911
●●
●
12
Phoenix-Mesa-Scottsdale, AZ
3,457,429
●●
13
Detroit-Warren-Dearborn, MI
3,332,255
●●
14
Riverside, CA
3,307,319
●●
●
●
15
Seattle-Tacoma-Bellevue, WA
2,909,229
●
●
●
16
Minneapolis - St. Paul, MN
2,698,084
●●
●
17
San Diego-Carlsbad, CA
2,563,295
●
18
Tampa St Petersburg, Fl
2,374,159
●●
19
Baltimore-Columbia-Towson, MD
2,188,674
●
20
St. Louis, MO-IL
2,177,675
●●
21
Denver-Aurora-Lakewood, CO
2,157,155
●●
22
Pittsburgh, PA
1,903,444
●
23
Orlando-Kissimmee-Sandford, FL
1,859,297
●●
●
24
Portland-Vancouver, OR-WA
1,852,687
●
●
25
Charlotte-Concord, NC-SC
1,843,603
●
●
26
San Antonio-New Braunfels, TX
1,780,935
●
●
27
Sacramento-Roseville, CA
1,741,842
●●
28
Cincinnati, OH-KY-IN
1,647,337
29
Las Vegas-Henderson-Paradise, NV
1,615,337
●●
30
Cleveland-Elyria, OH-KY-IN
1,615,309
●●
31
Kansas City, MO-KS
1,577,229
●●
●
●
●
32
Columbus, OH
1,545,222
●●
●
●
●
33
San Jose-Sunnyvale, CA
1,525,784
●●
●
●
34
Austin-Round Rock, TX
1,518,122
35
Indianapolis-Carmel-Anderson, IN
1,500,259
●●
●
36
Nashville-Davidson, TN
1,406,121
●●
●
37
Virginia Beach, VA-NC
1,342,960
●
●
38
Providence-Warwick, RI-MA
1,287,098
●
39
Milwaukee-Waukesha, WI
1,205,977
●
●
40
Jacksonville, FL
1,122,497
●●
●
41
Oklahoma City, OK
1,024,675
42
Memphis, TN-MS-AR
1,07,324
●●
●
43
Richmond, VA
993,380
●
●
44
Louisville, KY-IN
989,275
●●
●
45
New Orleans-Metairie, LA
984,141
●●
●
46
Hartford-West Hartford, CT
962,897
●●
●●
47
Raleigh, NC
958,147
●
●●
48
Buffalo-Cheektowaga, NY
906,516
●●
49
Birmingham-Hoover, AL
883,982
50
Rochester, NY
855,479
●
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indicates new digital media available
U.S. Census 2016 Copyright © OUTFRONT Media Inc. All rights reserved
●
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indicates wrapped media available
MEDIA
ACROSS
CHICAGO.
Why
OUTFRONT
Chicago?
Audience
Location
Viewability
OOH can be targeted by market,
neighborhood and demographic,
allowing brands to pinpoint
accurately who they need to reach,
and then reach them consistently. In
Chicago, OUTFRONT Media reaches
94.4% of the DMA consumers
weekly.
As location infiltrates all media
formats, OOH remains the most
established location-based expert.
OUTFRONT’s targeted locations allow
brands to maximize on the recency
of messaging—prompting purchases
in that moment, especially on mobile
devices! Whether it is The United
Center, Wrigleyville or The Loop, we
have you covered.
OOH is 100% viewable. Our
inventory reached consumers in the
real world and is never susceptible
to bot traffic or ad blocking. Ensure
that your brand’s story is seen in an
impactful way, throughout Chicago,
with OUTFRONT Media.
15
Chicago Overview
3rd Largest City in the U.S.,
with over 7.3 million people and a median HHI
of $63,153, 13% above the national average.
As a US top 10 financial & trading hub,
Chicago is one of the most important
economic and cultural centers in the
U.S. With over 200 colleges and
universities, residents are among the
most highly educated in the country.
The well employed consumers
of this area create one of the
strongest economies in the nation.
Chicago Bridge Trestle leading to one of the
busiest six-way intersections in the city.
Why Chicago?
Over 52 Million people
traveled to Chicago in 2015.
Chicago is home to the
world’s largest, free, outdoor,
food festival - The Taste of
Chicago.
Chicago boasts over 200 theaters
for nightlife entertainment.
The area boasts successful sports
franchises: NFL Bears, MLB Cubs, MLB
White Sox, NHL Blackhawks, NBA Bulls,
MLS Fire.
Source: US Census 2016, APTA/MBTA 2015
16
Chicago Profile
140
mi.
35%
CHICAGO
7.3 Million
CBSA
College degree
or higher
51%
White
53.5%
Hispanic
22%
African American
16.6%
White-collar
occupation
Total miles
traveled
past week
34
min.
Time spent
traveling to
and from work
each day
Female
49%
63%
20%
Blue-collar
occupation
87%
61%
Asian
6.1%
Other/Mixed
1.7%
Source: Scarborough Research 2016, Chicago, IL CBSA.
Male
Drive alone or
carpooled
Employed
17
CHICAGO MEDIA FORMATS
Billboards. .
.
.
Bulletins . .
.
Digital Bulletins. Wallscapes. . Trestles. . . Junior Posters .
.
.
.
.
. . . . . . .
.
Street Furniture. . . Bike Share . .
.
Bike Share Wraps. .
Metro Lights . .
.
Specialty Media. . . Backlit Squares. . LED Displays . .
.
Mobile Billboards . .
Mobile Network. . . .
. . . .
19-29
20
. 22
. 24
. 26
. 28
. . 30-35
. 31
32
.
.
34
.
.
. . . 36
. . . 37
39
.
.
.
. 40
.
.
. . . 41
18
BILLBOARDS
Chicago - Billboards
Bulletins
Product Information:
>>
>>
>>
>>
>>
20’H x 60’W
14’H x 48’W
Odd Sizes
Sizes vary by location
Extensions available
Bulletins offer the most powerful
impact of all outdoor advertising
formats. Located on key highways,
intersections and integral choke
points throughout the Chicago area,
bulletins provide your message with
long-term presence and tremendous
visibility to vehicular traffic.
Coverage:
>> See map for complete coverage
312.396.5700 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/07/16
20
Bulletin Coverage
312.396.5700 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Chicago - Billboards
Last Revised 11/07/16
21
Chicago - Billboards
Digital Bulletins
Add an extra layer of
timeliness and relevance
to your campaign
through a digital
execution. Easily change
creative messaging
based on triggers such
as time of day, weather,
or sports scores. Digital
provides ultimate
messaging.
312.396.5700 / OUTFRONTMedia.com
Product Information:
>>
>>
>>
>>
14’H x 48’W
16’H x 55’W
20’H x 60’W
Spot Length: 10 seconds
Coverage:
>> See map for complete coverage
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/07/16
22
Digital Network Coverage
312.396.5700 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Chicago - Billboards
Last Revised 11/07/16
23
Chicago - Billboards
Wallscapes
Affixed to buildings in
heavily trafficked areas
and visible from a great
distance, wallscapes provide
maximum impact for
creative messages. Great
point-of-purchase exposure
a for creative districts keeps
your message top of mind.
Wallscapes are perfect for
penetrating urban centers
and vary in size, providing
endless creative options.
Product Information:
Coverage:
>> Sizes vary by location
>> See map for complete coverage
312.396.5700 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/07/16
24
Wall Coverage
312.396.5700 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Chicago - Billboards
Last Revised 11/07/16
25
Chicago - Billboards
Trestles
Product Information:
>> Odd Sizes
>> Sizes vary by location
Bridge Trestles draw local
engagement with unique, large
formats near ground level. Located
above key intersections and integral
choke points throughout the
Chicago area, bridge trestles provide
your message with tremendous
visibility to both cars and residents
Coverage:
>> See map for complete coverage
312.396.5700 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/07/16
26
Trestle Coverage
312.396.5700 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Chicago - Billboards
Last Revised 11/07/16
27
Chicago - Billboards
Junior Posters
Located along primary
and secondary roadways
in urban Chicago, Junior
Posters are highly visible
to vehicular and pedestrian
traffic. This format deep
neighborhood penetration
that will speak directly to
your target demographics.
As a cost-effecient medium,
Junior Posters offer point of
purchase opportunities and
is a great medium for store
activation.
Product Information:
Coverage:
>> 60”x132”
>> See map for complete coverage
312.396.5700 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/07/16
28
Junior Poster Coverage
312.396.5700 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Chicago - Billboards
Last Revised 11/07/16
29
STREET
FURNITURE
Chicago - Street Furniture
Bike Shares
Product Information:
>> 55”H x 38”W
Coverage:
>> Citywide Reach:
>> All Major Sports Arenas
>> River North
>> West Loop
>> Museum Campus
>> Downtown Loop
>> All Major Attractions
>> Financial District
>> Affluent Neighborhoods
>> Colleges & Universities
>> Waterfront
>> Oak Park
>> See map for complete
coverage
312.396.5700 / OUTFRONTMedia.com
Increasingly, bike
shares are becoming
part of the urban
commute in Chicago.
These units attract a
younger, environmentally
friendly consumer. Connect
your brand message to the
elusive Millennial demographic
in the most desirable urban
neighborhoods.
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/07/16
31
Bike Share Wraps
Product Information:
>> Odd Sizes
>> 9-40 docks per station
>> 2 ad panels per dock
Coverage:
>> Same Coverage as
Bike Share Panels
312.396.5700 / OUTFRONTMedia.com
Chicago - Street Furniture
Enhance your
Bike Share
campaign with
dominant and
vibrant street-level
Bike Share Wraps.
Own a city block and
command pedestrian and
vehicular attention with
this unique and splashy
medium.
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/07/16
32
Bike Share Coverage
312.396.5700 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Chicago - Street Furniture
Last Revised 11/07/16
33
Chicago - Street Furniture
Metro Lights
Metro light panels complement and fill
in street furniture coverage in highly
sought-after downtown locations. Our
metro light panel coverage penetrates
the downtown and center city regions reaching educated, affluent professionals.
Product Information:
>> Illuminated
>> 69” H x 48” W
Coverage:
>> See map for complete coverage
312.396.5700 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/07/16
34
Metro Light Coverage
312.396.5700 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Chicago - Street Furniture
Last Revised 11/07/16
35
SPECIALTY
Chicago - Specialty
Backlit Squares
Product Information:
>> 10’x10’
Coverage:
>>
>>
>>
>>
>>
Magnificent Mile
West Loop
Downtown Near North
Wrigleyville
Bucktown
312.396.5700 / OUTFRONTMedia.com
Backlit Squares are
positioned in prime,
high-traffic areas
reaching Chicagoans as
they commute, dine and
play.
Backlit Squares are
surrounded by popular
restaurants, shopping,
bars, and entertainment
venues. High versatility
and prime locations
make this medium
a great buy for any
advertiser.
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/07/16
37
Chicago - Specialty
Backlit Square Coverage
312.396.5700 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/07/16
38
Chicago - Specialty
LED Displays
Reach upscale and affluent
Chicagoans in the 900 N Michigan
Ave Lifestyle Center - home to
over 70 luxury retailers. Located
in the front entrance of the mall,
these LED Displays are perfect
to showcase high-end goods
and services.
With full motion capability,
these can’t-miss displays
will surely captivate and
bring your brand to life.
Product Information:
>>
>>
>>
>>
Full Motion Digital
15 sec spot
90 sec loop
11’ x 4’
Coverage:
>> 900 N Michigan Ave. Mall
Source: APTA/MBTA 2015
312.396.5700 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/07/16
39
Chicago - Specialty
Mobile Billboards
Mobile Billboards offer targeted impact in the
exact location or route you choose. They reach
both vehicular and pedestrian traffic whether
they are parked in front of a music festival or
moving along one of the expressways. Drive
your message directly to your target audience.
Product Information:
>>
>>
>>
>>
515 sq ft
4 ad panels per truck
GPS tracking system
Illuminated
Coverage:
>> Targeted routes available on a request basis
312.396.5700 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/07/16
40
MOBILE
NETWORK
Chicago - Lifestyle
Mobile Network
Geofencing
Nation
Wide
Combine the power of
OOH with mobile to
create new awareness
and engagement
opportunities with
your target audience.
OOH and mobile have
a natural synergy, with
OOH serving as the
BEST primer for mobile
engagement.
312.396.5700 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/07/16
42
1233 W Monroe St - Chicago, IL 60607
312.396.5700
OUTFRONTmedia.com