OPEN ME
™
SUBJECT LINE TRENDS AND INSPIRATION
RIVAL
EXPLORER
A P R I L 2015 L O O K B O O K
PAGE 1 OF 26
APRIL 2015 LOOKBOOK
0VERVIEW
OPEN ME™ is a monthly lookbook produced by Rival Explorer that focuses on subject line
trends and inspiration. The Rival Explorer competitive intelligence tool tracks over 150,000
brands and counting, including the entire Internet Retailer Top 1000 and European Top 500.
Each month of OPEN ME focuses on different subject line categories and trends.
S E N D S T A T S 3
J U N E 2 0 1 5 H O L I D A Y S 7
F E A T U R E D B R A N D S 9
SUBJECT LINE TRENDS
Summer Here We Come
14
April Showers
16
Lisa’s Top 7
18
Emily’s Top 7
20
#Hashtag love
22
June 2014 Father’s Day Flashback
24
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EXPLORER
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APRIL 2015 LOOKBOOK
APRIL LOOKBOOK
SEND STATS
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EXPLORER
PAGE 3 OF 26
APRIL 2015 LOOKBOOK
SEND STATS
EMAIL SENDS BY DAY OF WEEK
S U N DAY
9.62%
14.33%
M O N DAY
15.45%
T U E S DAY
20.33%
W E D N E S DAY
16.89%
T H U R S DAY
14.87%
F R I DAY
S AT U R DAY
RIVAL
EXPLORER
8.50%
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APRIL 2015 LOOKBOOK
SEND STATS
EMAIL SENDS BY TIME OF DAY
37.43%
5AM – 9AM
24.29%
12AM – 5AM
17.73%
9AM – 1PM
13.14%
7.33%
6PM – 12AM
1PM – 6PM
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EXPLORER
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A P R I L 20 1 5 L O O K B O O K
SEND STATS
EMAILS BY HOUR
10.59%
5AM
9.3%
8.82%
4AM
9.57%
6AM
7AM
7.96%
8AM
7.06%
3AM
5.53%
4.94%
9AM
10AM
3.96%
1PM
4.24%
2AM
11AM
2.09%
12AM
3.74%
2.82%
1AM
2.70%
3.51%
12PM
3.14%
3PM
1.62%
2PM
1.72%
4PM
RIVAL
EXPLORER
5PM
1.27%
8PM
.60%
.70%
6PM
7PM
1.42%
9PM
1.44%
11PM
1.25%
10PM
PAGE 6 OF 26
APRIL 2015 LOOKBOOK
APRIL LOOKBOOK
JUNE 2015
HOLIDAYS
RIVAL
EXPLORER
PAGE 7 OF 26
APRIL 2015 LOOKBOOK
UPCOMING JUNE 2015 HOLIDAYS
Is your team looking for content ideas for your June 2015 email calendar? Below is a list of
holidays in June that many marketers take advantage of for themed promotions or targeted
product suggestions.
F L I P A C O I N D A Y June 1
H U G Y O U R C A T D A Y June 4
N A T I O N A L Y O - Y O D A Y June 6
B E S T F R I E N D S D A Y June 8
N A T I O N A L C O R N O N T H E C O B D A Y June 11
F L A G D A Y June 14
N A T I O N A L S P L U R G E D A Y June 18
J U N E T E E N T H D A Y June 19
F A T H E R ’ S D A Y June 21
F I R S T D A Y O F S U M M E R June 21
I N S U R A N C E A W A R E N E S S D A Y June 28
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EXPLORER
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A P R I L 20 1 5 L O O K B O O K
APRIL LOOKBOOK
FEATURED
BRANDS
RIVAL
EXPLORER
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APRIL 2015 LOOKBOOK
THIS MONTH’S
FEATURED BRANDS
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EXPLORER
P A G E 10 O F 2 6
APRIL 2015 LOOKBOOK
THIS MONTH’S
FEATURED BRANDS
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EXPLORER
P A G E 11 O F 2 6
APRIL 2015 LOOKBOOK
THIS MONTH’S
FEATURED BRANDS
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EXPLORER
P A G E 12 O F 2 6
APRIL 2015 LOOKBOOK
THIS MONTH’S
FEATURED BRANDS
RIVAL
EXPLORER
P A G E 13 O F 2 6
APRIL 2015 LOOKBOOK
SUBJECT LINE TRENDS
SUMMER
HERE WE COME
RIVAL
EXPLORER
P A G E 14 O F 2 6
A P R I L 20 1 5 L O O K B O O K
SUBJECT LINE TRENDS
SUMMER HERE WE COME
Gap
summer + this jean
Southern Tide
New T-Shirt Styles for Summer
LuckyShops
Meet Summer’s Most Essential Sandal
Vicotria’s Secret
Introducing summer’s top 2 steals:
All Things BBQ
Summer is coming.
Temperley London
The Art of Summer Dressing
French Connection
Enjoy 20% off | Summer Starts Here
Urban Remedy
Your Summer Body is Only 3 Days Away
J.Crew
Introducing the pant of the summer
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EXPLORER
P A G E 15 O F 2 6
APRIL 2015 LOOKBOOK
SUBJECT LINE TRENDS
APRIL
SHOWERS:
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EXPLORER
P A G E 16 O F 2 6
APRIL 2015 LOOKBOOK
SUBJECT LINE TRENDS
APRIL SHOWERS:
Dunham’s Rewards
April showers bring...SAVINGS!
Soul Flower
April Showers Bring May….
Dummies.com
April Showers could bring you $500
Martha Stewart Living
April Showers? Paper Flowers!
DNA Footwear
Are you ready for April showers?
Lenovo
April Showers Bring Desktop Towers
Under Armour
April Showers…Don’t Matter
Harrys of London
April Showers | We’ve got you covered
Blair
April showers brings you 20% off.
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EXPLORER
P A G E 17 O F 26
APRIL 2015 LOOKBOOK
SUBJECT LINE TRENDS
LISA’S TOP 7
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EXPLORER
P A G E 18 O F 2 6
APRIL 2015 LOOKBOOK
SUBJECT LINE TRENDS
LISA’S TOP 7
Pura Vida Bracelets
Sale Time! Your Mom called...
Diamond Candles
Mmmm pancakes and french toast...
Cabela’s
The best fish tales start here
CycleGear
Maintain Your Moto. Save On Items To Get The Job Done
Right.
BikeBandit.com
Oops, We Messed Up... Here Are The REAL Tire Deals!
Nasty Gal
Oh My Goth!
Trunk Club
Featuring: Velvet (the Brand, Not the Fabric)
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EXPLORER
P A G E 19 O F 2 6
APRIL 2015 LOOKBOOK
SUBJECT LINE TRENDS
EMILY’S TOP 7
RIVAL
EXPLORER
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APRIL 2015 LOOKBOOK
SUBJECT LINE TRENDS
EMILY’S TOP 7
Home Depot
Plug In to Low Prices on Electrical
LOFT
DO NOT DELETE
West Elm
Out the old, in with the SALE.
Lucky Brand
We’ll keep this short...
Bonobos
If they were any lighter, they’d float
Moving Comfort
That’s what she said
Jo-Ann Stores
You’re a last minute shopper anyway, right?
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EXPLORER
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APRIL 2015 LOOKBOOK
SUBJECT LINE TRENDS
#HASHTAG
LOVE
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EXPLORER
PAGE 22 OF 26
A P R I L 20 1 5 L O O K B O O K
SUBJECT LINE TRENDS
#HASHTAG LOVE
MY M&M’S BRAND
#StarWarsDay
Andrew Christian
GET THIS #oldiebutgoodie
Miss Me
#GameChangers: New looks have touched down!
Nasty Gal
#FIRSTLIKE: New Arrivals Just Landed!
Carl’s Jr.
#ThisIsMadeFromScratch
Fanatics.com
#TBT Tee Up Some Classics!
TripAdvisor
And the #1 island in the world is…
PIXIE MARKET
#treatyourself
Finish Line
Top styles to rock: Her’s what’s #trending.
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EXPLORER
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APRIL 2015 LOOKBOOK
SUBJECT LINE TRENDS
JUNE 2014
FATHER’S DAY
FLASHBACK
RIVAL
EXPLORER
PAGE 24 OF 26
APRIL 2015 LOOKBOOK
SUBJECT LINE TRENDS
JUNE 2014 FATHER’S DAY FLASHBACK
GlobalGolf
What comes after Father’s Day?
Allen Brothers
What to Grill for Father’s Day?
Fabrizio Gianni
Because Father’s Already Have Enough Ties…
GiftTree.com
Order Now for Guaranteed Father’s Day Delivery!
Cooking.com
10 Great Father’s Day Recipes!
The Home Depot
4 Days Until Father’s Day! Tools | Grills | Power
Orvis
A Shorts Story for Father’s Day
Neiman Marcus
Cheers to Dad! What to buy (and pour) for Father’s Day
QUINN
SHOP FOR POP: Quinn’s Father’s Day Gift Guide
RIVAL
EXPLORER
PAGE 25 OF 26
APRIL 2015 LOOKBOOK
ABOUT RIVAL EXPLORER
Based in the San Francisco Bay Area, Rival Explorer allows you to search for any brand and
garner deep insights into their creative and sender trends. View cart abandonment emails,
filter by sender name, keywords in subject or body, industry, date range, promo vs. non-promo,
and much more. Never be left in the dark on what your competition is doing, plus gain valuable
creative inspiration and insights into top industry trends.
Learn more about Rival Explorer: www.rivalexplorer.com.
RIVAL
EXPLORER
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APRIL 2015 LOOKBOOK