PRODUCT DEVELOPMENT AND VALUE ADDED ITEMS QUALITY OF HANDMADE PAPER I land made paper industry is no more a quiet, village industry with humble moorings. It has entered new vistas catering to the rich and die fashion conscious. With its own typical unique characteristics and special features, it demands special attention to bring about improvement m quality, maintaining good standard. The subject of quality on paper is a complex issue and each and every product is required to confirm to certain minimum specifications as per BSI (Bureau of Standard Institute) standards. Since, there are no separate standards for handmade paper except in case of handmade Drawing paper, normally the quality of different varieties of handmade paper is considered with reference to those of the mill products. Some of the aspects of the quality may be summarised below. a) Physical and structural properties like tensile, burst, freeness, folding endurance, density, water absorption, porosity and dimensional stability; b) Optical qualities such as whiteness, brightness, opacity, transparency c) Chemical properties indicating the percentage of sulphates, chlorides, ash content, pH value and d) Other characteristics like smoothness, finish, strength and durability. Out of the above, the following properties are by and large obtained in hand made paper sector in conformity with those set by B.S.I, authorities for respective grades of paper. Tensile, burst, tear, double fold, freeness, porosity, brightness, whiteness, transparency durability / permanency and such other properties. 1 lovvever, the industry falls short of the standards specified in respect of density, uniformity in basic weight, even surface, opacity stiffness, absence of dust and dirt and the like properties owing to the limitations of llic processes and technology prevalent in the industry. Nevertheless, there exists substantial scope to improve the quality of different grades of hand made paper to an appreciable degree within the infrastructure effecting minor additions and alterations in machinery / equipment, tools and process keeping in view the twin objectives namely complaints of traders / consultants, printers and meeting the standards outlined above. Dust, dirt specks, synthetic materials such as elastics plastic pieces occur due to and through : a) Substandard rawmaterials which include printed waste paper / office records. Inadequate sorting and dusting of iaw materials; b) Unclean wells and water tanks for water supply; c) Improper felts and napkins, drying stands, wires; d) galvanised iron / zinc sheets used for glazing; and e) Sun drying method. For avoiding this problem the following steps may be taken : a) The Handmade Paper units should ensure procurement of selective raw materials of cotton rags, free of synthetic materials to the extent possible; b) Thorough sorting and dusting of the materials such as 147 buttons, beedies, pins, plastics, dust and dirt; c) Periodical cleaning of open wells and storage tanks; d) Hand picking of non cellulosic materials by the beater man from pulp while beating is in progress; e) Frequent dusting / cleaning of felts, napkins; f) Use of chemicals invariably by screening through sieve and g) Drying the wet sheets in closed premises without exposing to open air and sun. The above care, if taken, would considerably minimise the dirt specks and others in the finished product. Evenness and Uniformity This is a very vital aspect in hand made paper process which does not receive the attention. It requires in most of the hand made paper units leading to the production of a) Cloudy formation of the sheet with fibre lumps, knots; b) Variation in the weight from sheet to sheet and thickness within the sheet itself making the offset and other automatic printing jobs difficult; and c) Wavy and slipped formation of sheets. The above defects can be rectified and paper produced within the tolerable limits by adopting the following methods carefully. a) Beater roll be lowered down adequately over the bed plate while beating the rags from the beginning to prevent formation of knots, lumps. The beaterman should frequently stir the pulp with the help of the stirring wooden rod at the front portion of the trough while beating to ensure thorough mixing of the materials. Care be taken to 148 prevent partially beaten lumps settled near the beater roll, sand trap, inside the hood from mixing with the stock while discharging; b) Fine beating should be done and fibrillation be allowed to take place in the stock to the extent desired adopting free and wet beating operations and controlling the consistency to the desired levels; c) The units that have installed CM Vat may put up vibrating screen and allow the stock of low consistency say 0.2 to 0.5 per cent to pass through the screen into the vat to remove lumps, knots and uneven fibres. In respect of auto vats and dipping methods, however there is no immediate solution to seperate lumps, knots in total, except that greater care can be taken for maintaining moulds in perfect condition and periodical adjustment of deckles' movement mechanism; d) Consistency of pulp can be maintained in auto vats by fixing a low speed stirrer at the bottom of the storage tub with the help of a small reduction gear box operated with 0.5 HP motor; e) Slipping of wet sheets, occur while lifting especially higher grammage sheets, can be minimised by making small pads and using side supporting wads while couching; and f) The wet sheets from lifting operation on both auto vats and CM Vats should be weighed for every post and adjustments made to correct the substance weight. Quality of Absorbant Product These absorbant varieties mostly manufactured under hand made paper sector and particularly higher grammage pads and boards, lack softness and fine fibre composition desired for filtration. The required freeness without producing hard and stiff sheets can be maintained by pumping small quantity of rags (than to the normal capacity of beater) 149 under low consistency (say around 2 to 3 per cent consistency) to avoid wet beating and ensure only cutting action with minimum fibrillation and within the very limited time. Such regulated beating will help in achieving the required porosity.. Achieving Optical Properties There is vast scope to improve the brightness of white and coloured paper and also opacity of many low substance weight paper varieties as required by the printing industry by adopting the following important, but easy, processess which have been neglected by several hand made paper units: a) Adequate washing in beater be ensured say 1 to 2 hours for utility grades and 3 to 4 hours for high grade varieties, irrespective of bleaching operation. In case of washing after bleaching, it should be ensured that chlorine traces are totally removed with the help of antichlors at the end of washing; b) Adequate loadings / fillers such as china clay, talc, barium sulphate, calcium carbonate, titanium dioxide, zinc oxide may be used according to the quality of end product. They may be used for coloured papers also. These loadings and fillers substantially improve the opacity and finish besides eliminating the cockling, curl, characteristics demanded by the printing industry. Retention aids may be gainfully employed to minimise back water losses of the loadings / fillers; and c) Besides optical bleaching and whitening agents being used, synthetic dyes may be employed for tinoting white paper in place of ultramarine pigments. 150 Advantages of Pressing Repeated pressing of wet and dried sheets helps improving the compactness, rattle, density and finish of paper. Overnight pressing of both wet and dried paper will greatly benefit the finish of the end product. Internal and External Sizing The external sizing process proves uneconomical due to high cost of animal glue, labour and process wastage. Almost all the varieties of hand made paper barring drawing and permanent document paper, are now a days mostly engine sized. But in number of cases, the sizing is found to be not satisfactory and ink spreads, particularly on lower grammage paper. Nevertheless the following measures if taken by hand made paper units would ensure production of good sized papers: a) Preparation of well suponified rosin soap from <W or <N' grade rosin- b) Use of only sulphate alumina (Iron free) in place of potash alum, as mordant, for fixing the rosin soap; c) Adding part of a l u m t0 t h e pulp prior to addition of rosin soap to reduce the hardness of well / bore water; and d) Allowing 15 to 30 minutes for proper mixing of rosin soap before addition of remaining alum to fix the rosin sizing. Stock should be tested with pH paper to ensure that it is acidic (normally 5 to 7 PH) before discharge. Indication beyond 7 PH des.red by the importers, National Archieves and others. J 151 In order to obtain the results, with neutral pH value (around 7 pi I) it would be advisable to accomplish rosin sizing with the use of sodium aluminate and alum in appropriate proportions as adopted in paper mills. Once the base paper is neutral, small quantity of alum used in tub sizing would not affect the properties of end product. li is observed that considerable dirt and dust adheres to the surface of paper due to present conventional starch sizing process adopted by some units. This can be remedied if hand operated roller coating and loft drying processes are resorted. Durability, strength and Stiffness It lias been observed in the recent years that in order to step up production, the raw material, particularly rags, are beaten within 3 to 5 hours by some units even to manufacture high grade paper resulting not only m comparatively poor strength but also cloudy formation of paper. Also several other properties are effected by such inadequate beating, in the absence of proper fibrillation taking place, the following indications may provide some guidance to those who are conscious about optimum standards in quality. 152 Stiffness is found to improve substantially by blending long cotton fiber pulp with short agro fibre pulp like jute, straws, grasses, cotton and harhar sticks. This issue is dealt with in the subsequent paras. Calendering, Cutting and Packing Although it is not possible to obtain surface finish / smoothness like mill paper, fairly satisfactory results can be obtained in calendering the hand made paper if adequate checks are exercised in beating, lifting, pressing and other 154 processes preceding the same, under light to moderate presures, since heavy pressure glazing leaves crushing and blackening impressions on finished paper besides reducing the bulk, a characteristic very much desirable for the printing industry. Seperate galvanised iron / zinc sheets posts may be maintained for higher and lower graminage paper for ideal calendering. The following precautions are to be taken for ensuring right angle trimming of paper: a) Back supporting plate may be kept perpendicular to vertical lines over the machine by adjusting the bottom screw mechanism periodically; b) Adequate pressing may be applied over the paper post before cutting; and c) Cutting knife may be got sharpened on standared grinding wheels (by the skilled operators) at regular intervals to maintain uniform sharp cutting edge without high spots. Trimmed paper be stored duly packed to prevent absorption of moisture through the cut edges from the atmosphere. Conversion and Value Addition Dealers in hand made paper like Vakils and sons, M/s. Chimanlal Paper and Company in Bombay in particular have, besides helping the industry in marketing, benefited themselves a great deal in the past. Further, experience in the industry so far shows that the units which have marketed products duly converted into value added items such as letter pads, envelopes, bags, deluxe stationery, file covers have improved their lot with higher profits compared with those units that sold paper mostly in sheets as produced. As concrete examples, the 155 units namely hand made paper department, Aurobindo Ashram, Pondichcrry, Handmade Paper Institute, Poona, hand made paper industries at Jaipur, Mappur, some filter paper units in Kalpi andNasik may be cited. In contrast, the profitability of good old units like handmade paper units at Radour, Ansa, departmental units of Tamil Nadu State Board which manufacture and supply paper in sheets does not appear to be very encouraging. 1 iowever, it would not be practicable for many hand made paper units to market the paper without conversion as value added products for several reasons. Hence if the hand made paper federation takes up conversion of hand made paper in a big way into several value added products including specialised packaging items by establishing a few conversion units, such a step would serve the cause of all the member units. The margin earned can be shared by all the units in die shape of dividends to improve their economic viability. Scope for llpgnulation of Technology Technology upgradation is essential even in small scale and village industries from time to time to achieve higher productivity, improved quality and ensure better earnings to the workers as a socioeconomic necessity in the face of growing living standards of citizens m a developing country like India. Viewed from this background, the technology in hand made paper sector which remained static during the last three decades excepting for adoption of CM Vat in the recent years and minor improvements in certain processes, demands for a major 156 thrust m its technology upgradation in the context of massive plan targets and export objectives set before the industry. Some of the areas having bright scope for the upgradation of technology are therefore highlighted in the following paras. Use of alternate raw materials The industry at present utilised mainly cotton rags and waste paper of different grades. Notwithstanding the several properties such as higher tensile burst, folding strength and consequent durability obtained with use of rags, the paper suffers from the low bulk and poor stiffness compared with mill products of similar grades. While the greater bulk of mill products is attributed to the intrinsic characterstics of wood, bamboo, grasses and agro fibres besides the mercerising treatment they receive in digestion process, the poor stiffness of rag paper is due to absorption of moisture from atmosphere on account of its hygroscopic nature. It is said that hemicellulose present in these agro fibres acts as cementing force in the cavities in between the fibres. Therefore, on the basis of experiments conducted at Science and Technology project, Dehradun and elsewhere it is felt that admixtures of agro fibres/including jute fibre pulp with rags would bring about the desired results in the matter of bulk stiffness and finish. Besides the above properties, such use of rural based fibres would reduce the dependence of the industry on the present urban based raw material namely rags and waste paper to some extent. 157 Therefore, a scheme to establish a one to two TPD (Tonnes per day) mother pulping units, one in each state, appropriating mill technology has to be evolved to feed the HMP units with bleached / unbleached agro fibre pulp. Such small pulping units adopting mostly mechno problem since they would be highly dispersed in rural areas. These agro fibre pulps can be utilised for almost all varieties having white paper. The difference in the cost of pulping on account of scaling down the size of the plant is marginalised by the several benefits derived by hand made paper units with the agro pulp besides higher productivity they would achieve with ready pulp. De-inking of office and printed waste paper Technology is already available for small de-inking plants which if established would greatly improve the quality of products manufactured with admixture of such pulp in contrast with the present day use of waste paper without the removal of ink. A three tonnes per day plant can be considered to feed units in a cluster. Printing properties of handmade paper It is generally stated that the hand made paper is not useful for printing books, magazines and others for the following reasons : a) Uneven ink receptivity, b) Uneven surface, c) Inadequate smoothness, d) Lack of opacity and e) Being expensive due to low bulk. The above reasons are valid to a considerable extent since the industry has not so far patd attention to the printing characteristics of 158 hand made paper with the seriousness it demanded. This was chiefly due to the old concept of making hand made paper known for its strength and durability regardless of the end uses of particular product. For example, paper for greetings, invitations, calendars, pamphlets and a host of such varieties expected to last only limited period need not be strong. What is required for these items is an opaque, smooth and other sophisticated and sensitive printing machines developed in the recent past. It may however be mentioned that all but one (even surface) of the above properties can be achieved to an appreciable degree with a) the use of agio fibre / deinked waste paper pulp in varying proportions with rags and b) use of sufficient quantity of loadings and fillers such as china-clay, calcium carbonate, barium sulphate, titanium / zinc oxide, beater additions retention aids and sizing agents. As regards obtaining even surface, the para on sheet making provides some suggestions. Sheet formation Increasing the productivity in sheet making is essential to help in overall cost reduction. Secondly drudgery should also be minimised to attract younger generation for paper lifting-While the CM Vat recently adopted meets on the whole, the above requirements with effective generation for paper lifting. While the CM quality controls for higher grammage paper, for thinner varieties like writing printing duplicating bond, tissue and such others a better substitute for dipping and auto vats is yet to be found to boost up the production and improve even 159 .sheet formation. A sheet forming apparatus developed already by Science and Technology project, Dehradum on the principal of lab sheet former may prove an answer to this problem with further improvements in the same since highly uniform sheets production is possible by such mechanism. Further, such small substitute device is the imperative need for small and tiny hand made paper units which cannot afford enhancing their production by setting up CM Vats. Screening and Refining Small vibrating screens may also be considered to separate knots, lumps to help in uniform formation, alongwith sheet formers. Also small refiners would help a great deal in obtaining printable and other properties in the context of agio fibres proposed.. Small Driers for Thin Paper Drying The small stainless steel plate drier like the one working in decorative paper unit, Dehradun can be gainfully adopted at a cost of Rs.5000 to Rs.600() for all low grammage paper once screened pulp is supplied for sheet making. Smoothness and stiffness required for printing can be then substantially improved. Drier for large units production of higher grammage paper Machine glazed type felt conveyor sheet driers using steam of blowing hot air from low cost paddy husk / saw dust furnace with heat exchanger for big units or Central servicing units feeding a cluster or 160 small units around would be another area to improve the finish, evenness, stiffness of the end products besides reducing the capital investment or drying sheds. This process is quite capital intensive and therefore ideal to be adopted by large and central servicing units. Chilled roll calendering machine Introduction of chilled roll calendering machine for large units would greatly benefit in obtaining uniform and improved finish for thick paper and speciality boards by direct glazing. Tub sizing Present conventional method of starch sizing by hand process which is the cause for adhering considerable dirt on the surface sized paper may be replaced by introduction of felt conveyor tub-sizing equipment which may be utilised for starch / glue and other coating / sizing process. Parchmentisation process It is gathered that specialities like electrical insulating paper, map drawing paper have been manufactured abroad by parchmentisation vulcanisation process after sheets are produced. One such suitable device may be developed for pilot trials to finally diversify the production for these specialities. 161 Improved bleaching Process for bleaching with hydrogen peroxide to obtain perfect whiteness / brightness for certain specialities like letter head paper, card slice! for greeting, visiting cards may be developed. Standardisation of machinery There is an urgent need to arrive at common specifications for all the machinery since, despite existence of the industry for the last four decades the quality and price structure of the machines vary substantially from one manufacturer to another. With the result quality of products, also considerably differs from unit to unit. A Committee may be constituted by KVIC and the work may be entrusted with this important assignment to work out details and standard specifications for all the machines. Cost reduction This would be possible to some extent only a) by maintaining basis weight on par with the similar mill sector products using agro fibre pulp also, to improve bulk , b) increasing productivity in lifting process, c) by running the units atleast in two shifts and thus reducing the incidence of overheads per unit of production and consequent achievement of low B.E.P.(Break Even Point). 162 Low cost practical consultancies Services of retired employees and other experienced technicians in the industry may be ensured at reasonable costs to the new units as well as old ones not only to instal the machinery but also for periodical supervision /guidance in adopting the improved technology It may be pertinent to conclude that the process / equipment outlined above can be considered for adoption by hand made paper units in Tamil Nadu as the results of pilot trials at UNDP project being established at Sanganer, Jaipur is quite encouraging for the overall benefit of the industry. USE OF NEW EQUIPMENTS The industry which started with primitive equipment like hand knives, Denki for pulping, pumie stone for hand glazing in its early days has gradually been equipped with modern power operated equipment such as rag, chopper, hollander beater, hydraulic press, calendering machine, cutting machine and machinery for conversion of value added products of handmade paper. Besides, paddle operated uni vat in place of dipping method for sheet lifting. With the introduction of these machines it has become possible to diversify production by the use of cotton rags, agro fibres. Presently there are about 15 machinery manufacturers who have been supplying handmade paper machinery to the handmade paper 163 units prospective entrepreneurs although these are not specifically recognized by K VIC. All the machines supplied by these manufactures have specifications in workmanship resulting in variation in prices too. Efforts arc made by KV1C to work out common specifications. All machinery manufacturers have to accept these specifications for standardization of machinery and to provide uniform supply to new units durum the next five years. NEF.D FOR Nl'AV TK( SINOLOGY In order to meet the challenges of growing demand for ecofnendly non-woody handmade paper and paper products. The technoloL'v upi'radation is a must to consider for improvement in the field of handmade paper industry. The use of alternative raw materials should be considered in the field of handmade paper industry to cope with the competition from other uses of the conventional raw material up to some extent. The use of different fibres with the use of retention aids. Use of cco-l'riendly or azo free dyes in the industry for stock dye in;.',. Adoption of new equipments like fibre cutter, digester, blotter (vibratnm screen)., low cost sheet former for better fibre dispersion to maintain uniformity. Banana, sun hemp, jute and other agro based fibres besides bast fibres available in the regions and hill areas. Use of electric / steam heated dryers for existing and new units to avoid capital investment on drying sheds. 164 Adoption of various pulping processes developed by KNHPI. To meet the demand of handmade paper in domestic market to increase the productivity and reduce the drudgery of the workers a few years back KVIC has approved introduction of power operated sheet making machine namely cylinder mould vat up to 36" face size as a part of adopting intermediate technology. Adoption of 40" CMV which has agreed by KVIC is still awaiting clearance by government. The experience so far with the CMV is that high GSM paper (over 150 GSM) are only possible to produce with good finish on this machine which is not a real substitute to handmade paper made by hand lifting or on auto vats. It is therefore necessary to explore possibilities of devising better but simplified mechanism to improve the sheet lifting process. PRODUCT DEVELOPMENT It is pertinent to ask as to why new products are needed? Why should a company which already has a range of good selling Mines' spend time, money and effort on innovation and thereby run the risk of an expensive adventure? The answer is that new product development is one of the most important functions of the marketing. New product ideas do not just "happen". They are the result of research of well coordinate thoughts. Innovation must be engineered. One cannot lay down a formula, which will guarantee the success of a new product. So, a few ideas end up as winners that it is usually necessary to generate a large number from which a limited selection may be made. It is due to no single product can maintain its position in the market indefinitely and that product innovation is essential. The life cycle of the product is to be carefully studied. If one takes an existing product 165 and examines it carefully it is often possible to think of improvements or adaptations which might increase its utility or enhance its appearance. A study of the use to which an existing product put in use may result in the discovery of hitherto undetected consumer needs not fully met by other products on the market. Thus an old product in a novel guise may be introduced to a newly found market. The theory of the product life cycle is that from the time it is launched on the market until it is finally withdrawn, a product passes through four main stages. The first stage covers the period of introduction of the market, passing to the second stage, one can probably find that sales are now growing rapidly in a market to which there is possibility of competition. By the third stage, the fully established product will undoubtedly be faced with competition from other competitors for a share in the market. Finally, as more competitions, attracted by the profits which are being made decided to enter the market, a stage is reached when the supply of goods outtroop demand. Competition becomes increasingly fierce. Prices are further reduced and both sales and profit levels enter a decline. General Observations Most of the units are interested to sell their substandard products without quality paper produced under unhealthy condition in captive market without cleanliness and maintenance in entire operation. Strict quality control on each operation is almost essential. Use of right quantity alternative raw materials, chemicals, colours in proportion for better quality is essential. It is suggested that use of light and bright 166 colours of standard companies can attracts more customers and there will be no shade variation in varieties like bond papers, card sheets and others. There is need to diversify new products suitable to non captive market like greeting cards, sweet boxes, file covers, flaps, advocate folders, hotel stationery letter heads, visiting cards, folders, invitation cards. Work plan for specific production and sales is essential in each unit. Use of available infrastructure for value added and conversion items can be possible. Most of the HMP units can convert their products into value added items. Some units are not aware of value added and conversion items and for concept of marketing and publicity. TNKVIB and other hand made paper units, traders All India HMP I association should make arrangements from time to time for publicity of new products. Some units can be run in two shifts to increase productivity of as well as level of production and communication, co-ordination of each unit with the TNKVIB is essential. For export oriented products production units should use services of senior artist to visualise new products innovation like time tables, certificate papers, shopping bags, visiting / invitation / wedding / greeting cards, cover paper for books. Planned lay out of the unit is necessary for increased productivity. As mottle paper, fancy and decorative papers of different varieties have very good demand in Hyderabad area, common people have pleasure to use handmade paper products like greeting cards, visiting cards, mottle and decorative papers of different varieties are to be produced. Quality products can be sold at higher prices to earn money by using better raw materials power, labour machines for better output. In each unit and in trading houses services of technical persons are trained from Pune / Jaipur and desirable to advise on the complaints of customers. Standardisation in 167 hand made paper machinery like beater, press, chopping machine and others is essential to avoid sickness of units. The handmade paper is not available as per samples in the godown or outlets of KVIB, which results into negative publicity. Dust is a major problem leading to bad appearance in paper. Public / consumer problem availability of the paper and paper products are not assured quality, shade and weight are not maintained. Therefore, reluctance to patronise hand made paper is prevailing. Problem of dimensional stability; and retail outlets to be identified for purchasing hand made paper products arise. Based on the above observations following conclusion and recommendation is made. Awareness and publicity of the handmade paper and handmade paper products are required for the promotion of this industry among the general masses and therefore this industry needs good publicity media for which handmade paper manufacturers, entrepreneurs should come forward and contribute 0.5 per cent sales of each unit so that joint publicity should be done in a planned manner. Generally the stock of the paper is never available in the sales outlets with the result the industry is also getting negative publicity. It is recommended that hand made paper manufacturers to produce as an eco-friendly products. Substandard of handmade paper machinery like beater, hydraulic press, chopping machine cause break down, loss of production and low quality of hand made paper . For the manufacture of thicker grammage of paper and boards adoption of CMV is very much essential in TNKVIB units as it gives much better finish and sheets compactness is increased. Quality production of 100 GSM and below on CMV should be stopped and only conventional method of lifting on auto vat or dipping method vat should be adopted. 168 Most of the thinner varieties are found to be less rattleness and ink smudjing, they are to be sized well. This may be due to improper preparation of rosin soap with inadequate quantity of aluminium sulphate besides hard water of any particular unit. It is, therefore, necessary to have handmade paper units for well sized papers and to ensure that ink does not smudge on the finished product except in case of filter, blotting and such other absorbent varieties. Recently it is observed that envelopes made out of some white variety on which gum / paste does not adhere. It is found that traces of chlorine remain in the paper. It is therefore, necessary that any bleaching is done it should be perfectly washed out and some anti-colour is also used. The production units should also ensure that thorough washing say 2 to 3 hours for white and coloured varieties. Colour matching is another area requiring more attention., HMP units should avoid production of papers totally of different shades than what was required. The variety produced in some units of the same State was not of satisfactory quality. Avoid sun drying for preventing colour fading. The units should take special care in matching, the shade by maintaining shade cards of the variety produced by them periodically. In this respect also guidance from the technical persons to the needy units will be of considerable important. Now a days customer is more quality couscous and the printing industry requires opaque paper for which addition of fillers / loading like titanium dioxide, talc, china-clay, barium sulphate and others is a must for different varieties. Use of different grades of waste paper to blend with long cotton fibres is encouraging for many cultural grades but the units should be advised and guided practically in the use of good quality guar gum or CMC and the like to ensure required folding strength and other properties m the 169 finished product. Final sorting of papers is one more aspect needs special attention. Many a time the units are despatching the paper without proper sorting with the result the substance weight per ream of paper vary even in a single lot. Therefore, the technical persons would do well to educate the units on the methods of final sorting and packing to avoid such discrepancies and customers' complaints. At least one trained personal should be employed in every unit. Regionwise / sites survey should be conducted to know right choice of the customers of different types of handmade paper and products. Hotel industry and Textile industry should be first tapped as they can be one of the major buyers for eco-friendly products. Since there is good scope for HMP, carrier counseling should be given at the college level and motivation to entrepreneurs, financial institutions and banks to come forward to start HMP units. Certainly there are products through which we can make good publicity, good business and make the industry popular, Such products like table calendars, greeting cards, visiting cards, school time tables, carry bags, stationery items (including hotels) gift envelops, conference folders, wedding cards, shirt boxes and others should be developed and introduced in the market. The above mentioned observations and recommendations are worth considering because without which product development remains weak. We can have a good product development but if the marketing is poor, awareness is not there, quality is not maintained the efforts put in for product development will go as seer waste. 170 Future Planning Greeting cards, visiting cards, carry bags, conference folders, gifts envelops, writing pads, packing boxes, letter head with folders, hotel stationery, wedding anniversary cards are some non-captive products for which new products will be introduced in the market. After discussion with number of persons in the industry at different places new products are selected. Certain changes are required to modify existing products like variety of carry bags should be made not only in different sizes, different types of handles, different grammage of papers. h\ the first phase new product like eco-friendly greeting cards, visiting cards, carry bags envelops, letter heads can be introduced for better marketability. Through meetings at different places awareness is created about value added products and product development of handmade paper, their uses, present market demand. For test marketing it is observed that mottle and decorative papers of different varieties with conversion of items like greeting cards, visiting cards have very good demand in south and north regions. Plan of action To develop attractive design in single colour, double colour and four colour for greeting cards, wedding cards, anniversary cards to be printed on white card sheet and fancy papers. Designs for letter pads, gift envelopes on different varieties of paper. Educational materials like ABC charts, time table, special paper for certificates (to be standardised). Table calenders with good theme, variety of shopping bags, carry bags, hotel stationery items, 171 shirt boxes, variety of conference folders. Manufacturing of fancy paper with different combination of raw materials and colour scheme for various products. Product Development Cell It is recommended to have all possible different varieties of hand made paper and value added items displayed properly with specifications in the units / sales outlets along with the samples of the raw materials (varieties of cotton waste and agro waste) for the visitors, entrepreneurs to know the types of different verities we can produce from HMP. It would also propose a guide book to be published with standard specifications and samples of the product as a reference book. A Product Development Cell in the State with the following different sections are to be constituted namely screen printing and conversion section. The explorative study on product development in the sample units depicts the following. At Arappakkani PIMP unit a few sample pieces of moulded alphabatical board was attempted with due inscription of alphabats meant for school children with a novel idea, by using mill boards. When successful trials and product development was on the super-m-tendent was promoted and transferred to district level office and the product under development was left in lurch. His successor could not take-up the work and no new product was made out of mill boards. At Senbagapudur HMP unit during the regime of a technical superintendent, selected from Aurobindo Ashram and posted as superintendent, attempted various types of value added conversion item on HMP such as matching colour envelopes and letter pads, marbling sheets, good number varieties of greeting cards with designs printing ensured over that, telephone diaries, fancy carry bags, table calenders, visiting cards, gift envelopes, conference folders, wedding cards, shirt boxes on attractive colour and marbled cards and so on which he gained from Pondicherry Aurobindo Ashram. Though these varieties were appreciated by many higher-ups of TNKV1 Board, absence of encouragement eroded the interest of the technical superin-tendent and after a lapse of 5 years, he got promoted and posted in district office. With due added problem of labour unrest for minimum wages, the atmosphere of the value added conversion works strandard and the unit constrained to stop conversion activities. 174 Little conversion works are attended at Aruppukottai HMP unit, Mahendramangalam HMP unit of TNKVIB. Others are continuing with their traditional processes and with that of the same old impression paper/ board making and awaiting for directions from their central office for the disposal of the same. The registered institution Gandhi Ashram at Thiruchengodu converts all the file boards produced in CMV into attractive file covers by fixing eye-let, clips and pasting paper and boards suiting to the requirement of conferences and seminars. This unit is functioning on realistic basis, knowing the need of the buyer, taste of them and so on. Accordingly it designs and develops converted stationery items such as file covers, file pads, writing pads, clip files and so on. Importance of value added Items From the manufacturers point of view, value addition on plain sheets, enriches the sheet / paper / cards with elegance and fetch more price from customer out of their satisfaction. Conversion augment the stock to move fastly and cash comes into the unit as sale proceed. Unnecessary stock accumulation and capital block-up will not be there. It paves more profit margin compared to that of plain sheets / papers / cards selling. Even small piece of paper boards can be converted into customer satisfaction oriented value added goods. Thus wastage of paper / boards are reduced much and in turn profit maximisation is possible. Ready market will be available to the manufactures. From the consumers' point of view, the customer is having better satisfaction, as the conversion is ensured against his taste and order. 175 Consumer can have more varieties from that of sterio-type mill varieties paper and board. Something as a special, customer can have paper and board articles from HMP sector. Customer is left with the choice of hot cake, when paper and boards are converted into value added ready to use product. Durable, elegant paper plates with a difference, jewellary box made out of handmade paper calender cover, cocoon made out of marbled hand made paper will definitely attract the customer and will tempt him / her to purchase the same without any hesitation. Emelcified water-proof sheets and carry bags made out of these papers will definitely receive the appeal of customer. Finally, for ensuring conversion on hand made paper and board no sophisticated machinery and equipments are required. With much less capital investment one can carryout conversion activities; with the result of conversion, unsold sheets / papers can be enriched with value added products, which can move into the market within no time. For this one should have the foresightedness about the customers need, changing fashion, taste of the customer, utility that is what for the product is necessary to customer? If not a sort of urge is to be created so as to purchase the same from the manufacturers. And thus maximisation of profit can be ensured by value addition of paper and board by ensuring convesion activities. The above concept is not properly understood by the authorities of TNKV1B and the units under review could not harvest the benefit of the same. Ofcourse, the registered unit at Thiruchengodu is in the earnest right direction and is keeping its business on, by converting most of its file boards manufactured into file covers. 176
© Copyright 2026 Paperzz