Can Systems Mean The
Difference Between A Win
And A Defeat?
By Mona Hilton
Garry Kasparov is a Russian chess Grandmaster, former
World Chess Champion and considered by many to be the greatest chess player of all time. (Wikipedia).
In the late 1990’s Garry was finally defeated by a supercomputer named “Deep Blue”. He became
obsessed with understanding the science of human vs. computer (systems).
In a 2005 experiment, the online chess-playing site Playchess.com hosted a “freestyle” chess
tournament in which anyone could compete in teams with other players and/or computers.
Lured by the substantial prize money, several groups of strong grandmasters working with several
computers at the same time entered the competition.
The surprise came at the conclusion of the event. The winner was revealed to be not a grandmaster with
a state-of-the-art PC but a pair of amateur American chess players using three computers at the same
time. Their skill at using their systems effectively counteracted the superior chess understanding of their
grandmaster opponents and the greater computational power of other participants.
Here was the final conclusion: Weak human + better systems was superior to a
strong computer alone and, more remarkably, superior to a strong human + no
systems.
And what does this have to do with marketing and sales follow-up? In this competitive environment
that we find ourselves in, absolutely EVERYTHING!
It reconfirms (once again) that average individuals leveraging the automation power of systems beats
highly skilled talent working on their own – every time. It also cautions against the danger of relying too
heavily on a single personality or talent.
What does that mean for you? Are your systems too “personality dependent” and reliant on a single
superstar? Even if you have a superstar, would systems make even them more successful? Or could you
make average performers perform like or even outperform superstars? Is there a big disparity between
your top-performers and everyone else?
What areas of your operation can you systemize and leverage automation to be successful?
www.OccupancyAdvantage.com
1
239-337-2667
[email protected]
For us, this chess experiment demonstrates why Occupancy Advantage clients who have systemized and
automated their best practices are seeing more than double the conversion rates of their counterparts.
I know the SLINKY model works by creating a continuous system that anyone can leverage.
In order for us to compete today, we need every conceivable advantage. If that means that as an
industry we need to rethink our processes and be open to adopt to change…then so be it!
Give yourself permission to set aside “how we’ve done things before”, think objectively and develop
ideas and solutions that will change your community, or maybe even your industry!
Here’s to your success as a leader!
Mona Hilton
Occupancy Advantage
OccupancyAdvantage.com
[email protected]
239-337-2667
www.OccupancyAdvantage.com
2
239-337-2667
[email protected]