DEPARTMENT OF BUSINESS ADMINISTRATION
COURSE PATTERN (2014-2017)
Sem
Part
Code
I
14GT1GS01
14GE1GSA1/
14GE1GSB1
14BB1MC01
14BB1MC02
14BB1AC01
14VE1GS01
II
I
III
III
III
IV
I
II
II
III
III
III
III
I
II
III
III
III
III
IV
IV
I
V
VI
14GT3GS03
14GE3GSA3/
14GE3GSB3
14BB3MC05
14BB3MC06
14BB3AC03
14BB3NE01
14CA3SKC1
III
III
III
III
IV
IV
14GT4GS04
14GE4GSA4/
14GE4GSB4
14BB4MC07
14BB4AC04
14BB4CE1A
14BB4CE1B
14BB4NE02
14CA4SKC2
III
III
III
III
III
III
III
14BB5MC08
14BB5MC09
14BB5MC10
14BB5MC11
14BB5CE2A
14BB5CE2B
14BB5SK03
III
III
III
III
III
III
III
14BB6MC12
14BB6MC13
14BB6MC14
14BB6PR01
14BB6CE3A
14BB6CE3B
14BB6SK04
II
IV
14GT2GS02
14GE2GSA2/
14GE2GSB2
14 BB2MC03
14BB2MC04
14BB2AC02
14ES2GS01
Subject
Tamil
English
Hour
s
5
Credits
3
6
3
Principles of Management
Business Communication
Managerial Economics-I
Value Education
Total Papers(6)
Tamil
English
6
5
5
3
30
5
4
4
4
3
21
3
6
3
Financial Accounting
Office Management
Managerial Economics-II
Environmental Studies
Total Papers(6)
Tamil
English
6
6
5
2
30
5
4
4
4
2
20
3
6
3
Business Environment
Management Accounting
Quantitative Techniques-I
NME –1
SBE-1 Office Automation (Lab)
Total Papers(7)
Tamil
English
6
4
5
2
2
30
4
5
4
4
2
2
23
3
6
3
Human Resource Management
Quantitative Techniques – II
Organisational Behavior
Advertising Management
Leadership Style
SBE-2 Web Designing (Lab)
Total Papers(8)
Production Management
Business Law
Accounting Package
Marketing Management
Research Methodology
Intdustrial Relations
Retail Marketing
Total Papers(7)
Cost Accounting
Entrepreneurship
Company Law
Project - Inplant Training
Financial Institutions and services
Financial Management
International Business
Total Papers(8)
7
5
4
6
4
3
2
2
30
6
6
6
6
4
2
2
23
5
5
5
5
3
2
30
6
6
6
6
4
2
25
5
5
5
5
3
2
30
2
25
1
Sem
Part
Code
V
V
I-IV
IV-V
14NP4GS01
14EX5GS01
Hour
s
--
Subject
NSS/NCC/P.ED,
Extension
Total for all Semesters
Credits
1
2
140
180
ALLIED COURSE OFFERED BY DEPARTMENT OF BUSINESS ADMINISTRATION
SEM
PART
CODE
SUBJECT
HOURS
CREDITS
I
III
14BB1AC01
Managerial Economics-I
5
4
II
III
14BB2AC02
Managerial Economics-II
5
4
III
III
14BB3AC03
Quantitative Techniques-I
5
4
IV
III
14BB4AC04
Quantitative Techniques – II
5
4
NME OFFERED BY THE DEPARTMENT OF BUSINESS ADMINISTRATION
SEM
PART
CODE
SUBJECT
HOURS
CREDITS
III
IV
14BB3NE01
NME – 1(Salesmanship)
2
2
IV
IV
14BB4NE02
NME-2 (Leadership style)
2
2
SBE OFFERED BY THE DEPARTMENT OF BUSINESS ADMINISTRATION
SEM
PART
CODE
SUBJECT
HOURS
CREDITS
III
IV
14CA3SKC1
SBE-1 Office Automation (Lab)
2
2
IV
IV
14CA4SKC2
SBE-2 Web Designing (Lab)
2
2
V
III
14BB5SK03
SBE-3 Retail Marketing
2
2
VI
III
14BB6SK04
International Business
2
2
DEPARTMENT OF BUSINESS ADMINISTRATION
QUESTION PATTERN FOR NME & SBE FOR THE YEAR 2014-17 SYLLABUS
TIME: 1 HOUR
TOTAL MARKS:30
PART-A
ANSWER ANY TWO OUT OF THREE QUESTIONS
(2x2=4)
PART-B
ANSWER ANY TWO OUT OF THREE QUESTIONS
(2x5=10)
PART-C
ANSWER ANY TWO OUT OF THREE QUESTIONS
(2x8=16)
2
TESTING AND EVALUATION (UG)
Evaluation of students is based on both Continuous Internal Assessment (CIA) and the Semester Examination
(SE) held at the end of each Semester. The distribution of marks is indicated below:
Course
Semester
Examination
60%
50%
----50%
CIA
Theory
Practical
SBE, NME, EVS &VE
Project
40%
50%
100%
50%
CONTINUOUS INTERNAL ASSESSMENT (THEORY)
Continuous Assessment will be carried out by the Course Teachers. The components of CIA are as follows:
Components
Test –I
Test –II
Seminar/Quiz
Assignment
Attendance
Marks
30
30
10
05
05
Total
80
The total internal marks obtained for 80 will be converted into marks obtained for 40. The department
concerned can decide the components of the practical papers according to the nature of their subject.
PROJECT WORK
The internal components for project work are as follows.
Components
First Review
Second Review
Final Review (Internal Viva- Voce)
Total
Marks
10
10
30
50
CIA FOR FOUNDATION COURSE (VALUE EDUCATION)
The Value Education Course has no external Semester Examination. It has only CIA. Every student has to
undergo one course under Value Education. The course is evaluated as shown below and the credit is awarded at
the end of the first semester.
Components
Marks
Mid Semester
40
End Semester
40
Class activities
10
Book/Film Review
10
Total
100
3
CIA FOR ENVIRONMENTAL STUDIES
The components of Internal Assessment for Environmental Studies are as follows:
Components
Marks
Test I
40
Test II
40
Environment Trip Report
10
Assignment
10
Total
100
CIA FOR NON-MAJOR ELECTIVES AND SKILL BASED ELECTIVES-(THEORY)
The components of internal assessment for NME and SBE are as follows:
Components
Marks
Test -1
30
Test – 2
30
Component I
10
Component II
10
Component III
10
Component IV
10
Total
100
The department concerned can decide the name of the component according to the nature of the course and it
should be approved by the Academic Council.
CIA FOR NON-MAJOR ELECTIVES AND SKILL BASED ELECTIVES (PRACTICAL)
The components of internal assessment for NME and SBE (Practical) are as follows:
Components
Marks
Practical Test -1
30
Practical Test – 2
30
Lab Performance
10
Lab Records
10
Quiz
10
Lab Attendance
10
Total
100
The internal question pattern for NMEs and SBEs should be approved by the academic council.
4
RE-TESTS OF CIA
There is no minimum mark for continuous assessment. There will be no provision for additional tests on
grounds of poor performance. However, students, who are unable to take tests as they have to participate in
college sponsored activities during the test days, would be permitted to complete the course requirements before
the commencement of the Semester Examinations, provided they have obtained a written permission from the
Principal, stating clearly the reason for the absence, a week before the commencement of Retest schedule. A
student who could not get the minimum pass mark in the aggregate of CIA and semester exams due to very low
marks in CIA, shall be given a chance to take up CIA improvement exam, provided the student has appeared
twice for the external exam in the particular paper and failed during the course of her study.
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6
ENGLISH
LANGUAGE THROUGH LITERATURE- I
STREAM -A
Semester : I
Code
Hours: 6
: 14GE1GSA1
Credits: 3
OBJECTIVE
- To impart effective communication skills to the learners
UNIT I PROSE
2hours
1.
Stephen Leacock
-
With the Photographer
2.
Catherine Lim
-
Eggs
3.
M.K.Gandhi
-
Voluntary Poverty
UNIT II
POETRY
1hour
1.
Alfred Noye
-
The Highway Man
2.
William Wordsworth
-
The Solitary Reaper
3.
W.B.Yeats
-
The Ballad of Father Gilligan
UNIT III SHORT STORY
1 hour
1.
Guy de Maupassant
-
Simon‘s Papa
2.
Lafcadio Hearn
-
The Living God
UNIT IV
COMMUNICATIVE EXPRESSIONS
1.
Greeting
2.
Introducing
3.
Making Request
4.
Seeking Permission
5.
Expressing Gratitude
6.
Complimenting/congratulating
1 hour
UNIT V COMPOSITION (GENERAL)
1.
Letter Writing
2.
Filling Forms
1 hour
7
ENGLISH
LANGUAGE THROUGH LITERATURE- I - 14GE1GSA1
QUESTION PATTERN
Stream-A
Time: 3 hours
I.
Marks: 60
Choose the Correct Answer
(10x1=10)
(from units I & II)
II.
Fill in the blanks.
(5 x 1 = 5)
( from unit I based on grammar)
III.
Match the following.
(5 x 1 = 5)
( Vocabulary items from unit I)
IV.
Answer any two of the following in a paragraph of 100 words each
(2 x 5 =10)
( two out of 4 from units I ,II & III)
V.
Answer any two of the following in an essay of 300 words each
(2 x 10 =20)
( 2 out of 4 from units I,II & III)
VI.
a) Matching the expressions or Providing response to the expressions.
(from unit IV)
(5)
b) Filling Forms/letter writing
(5)
(from unit-V)
8
ENGLISH
LANGUAGE THROUGH LITERATURE- I
STREAM – B
Semester:
Code
I
Hours: 6
: 14GE1GSB1
Credits: 3
OBJECTIVE
- To impart effective communication skills to the learners
UNIT I PROSE
2 hours
1.
Norman Vincent Peale
- Buliding Self Confidence
2.
Bonnie Chamberlin
- The Face of Judas Iscariot
UNIT II POETRY
1 hour
1.
Rabindranath Tagore
- Where the Mind is without Fear
2.
Sri Aurobindo
- The Tiger and the Deer
UNIT III SHORT STORY
1 hour
1.
A story from Norway
- The Treasure Hunt
2.
A Story from Burma
- The Man who Could not Eat
UNIT IV COMMUNICATIVE EXPRESSIONS
1.
Greeting
2.
Introducing
3.
Making Request
4.
Seeking Permission
5.
Expressing Gratitude
6.
Complimenting/congratulating
1 hour
UNIT V COMPOSITION (GENERAL)
1.
Letter Writing
2.
Filling Forms
1 hour
9
ENGLISH
LANGUAGE THROUGH LITERATURE- I- 14GE1GSB1
QUESTION PATTERN
Stream-B
Time: 3 hours
Marks: 60
I.
(10 x1=10)
Choose the Correct Answer
(from units I & II)
II. Fill in the blanks.
( 5 x 1 =5)
(from unit I based on grammar)
III. Match the following.
( 5 x 1= 5)
( Vocabulary items from unit I)
IV. Answer any two of the following in a paragraph of 100 words each
( 2 x 5=10)
(two out of 4 from units I ,II,&III)
V. Answer any two of the following in an essay of 300 words each
(2x10=20)
( 2 out of 4 from units I,II & III)
VI. a) Matching the expressions or Providing response to the expressions.
(from unit IV)
b) Filling Forms/letter writing
(5)
(from unit-V)
10
PRINCIPLES OF MANAGEMENT
Semester : I
Hours : 6
Code
Credits: 4
: 14BB1MC01
OBJECTIVES:
To enable the students to have a through knowledge about the principles of management.
UNIT I
Management – definitions – meaning – functions of management – administration vs. management –
Henry fayol‘s 14 principles of management – Elton mayo – Hawthorne studies – peter – F.DruckerMBO-process-benefits-MBE-process of mgt by exception
(18 hours)
UNIT II
Planning – meaning – definition – 6 p‘s of planning, steps in planning – Decision making- meaning –
types – Characteristics of decision making
UNIT
(18 hours)
III
Organization –meaning – definition – types of organization – delegation of authority – meaning –
definition – principles of delegation – process of delegation - benefits of delegation – responsibility –
centralization – meaning –definition – factors determining the degree of decentralization of authority –
span of management – factors determining an effective span
(18 hours)
UNIT IV
Line organization – meaning – suitability – Line and staff organization – distinction between line and
staff – motivation – meaning –definition – theories of motivation – Maslow‘s need Hierarchy theory –
Douglas MC Gregors X and Y theory of motivation.
UNIT
(18 hours)
V
Controlling – definition – characteristics of control – Elements of effective control – techniques of
effective control
(18 hours)
TEXT BOOK :
Dr. K . Natarajan and Dr. K.P Ganesan, PRICIPLES OF MANAGEMENT, 2004 Kalyani Publication
REFERENCE BOOKS:
1.
L.M. Prasad, Principles of management , 2004, Sultan Chand Publication
2.
L.M. Prasad,Essentials of Management , 2006, Sultan Chand Publication
3.
C.B. Gupta ,Organization and Management , 2007, Kalyani Publication
4.
Koontz O‘Donnell.,Principles of Management , 2004, Prentice Hall of Publication
11
BUSINESS COMMUNICATION
Semester: I
Credit: 4
Code
Hours: 5
: 14BB1MC02
OBJECTIVES:
To educate the students about the important role of communication in Business.
UNIT I
Communication-meaning- communication cycle-principles of communication-Importance of effective
Communication in Business .
(15 hours)
UNIT II
Need, functions and kinds of business letters – Mechanical parts of Business letter.-Various types of
business letters – letter of enquiry and reply – quotations – Offers – Orders – Cancellation of orders .
(15 hours)
UNIT III
Circulars – status enquiries– Application for a situation – Reports – Meaning - definition –
Characteristics of a good report.
(15 hours)
UNIT IV
Interview letter – Appointment letter – Promotion letter – Testimonials.
(15 hours)
UNIT V
Modern equipments in communication - Role of computers in Business Communication- meaning of
internet, E-Mail .
(15 hours)
TEXT BOOK:
Rajendra pal and J.S.Korlahalli , Essentials of Business communication, 2012, Sultan Chand
Publication
REFERENCE BOOKS: 1.
R.S.Pillai & Bagavathi , Business Communication, 2009, Sultan Chand Publication.
2.
Ramesh M.S. & Paten Shetty , Effective Business English & Communication, 2010, Sultan
Chand Publication
3. L. Garkside , Modern Business Communication, 2007, Mac Millan Publication
12
MANAGERIAL ECONOMICS-I
Semester : I
Code
Credit: 4
: 14BB1AC01
Hours: 5
OBJECTIVE:
To impart practical knowledge required for business based on economics
UNIT I: INTRODUCTION:
Definitions of managerial economics-Features and scope of Managerial economics-Relation of
managerial economics with other Sciences-a distinction between economics and managerial
economics. Role and functions of a managerial economist.
(15 hrs)
UNIT II: UTILITY ANALYSIS:
The Law of Diminishing Marginal Utility-Assumptions, exceptions-Importance of the Law-The Law
of equi Marginal Utility-assumptions-importance –criticisms-Indifference curve analysis-properties of
IC
and
MRTS-consumer‘s
equilibrium-Consumer
surplus-
Meaning-Importance-Criticisms-
Consumption function.
(15 hrs)
UNIT III: DEMAND ANALYSIS:
Meaning-Demand schedule and curve-Law of demand-exception to the law of demand-Demand
determinants-Reasons for changes in demand-Types of demand- Price, Income and Cross demand.
Consumption function.
(15 hrs)
UNIT IV: ELASTICITY OF DEMAND
Meaning-Definition-types-Price-meaning-types-methods of measurement-Total outlay method-Arc
method-Percentage method-point method-Determinants and uses-Income elasticity-Meaning –Types
and uses-Cross Elasticity-Meaning-Types and Uses-Advertisement-Meaning-Types and Uses. (15 hrs)
UNIT V: COST & REVENUE ANALYSIS:
Meaning-Types -money and real cost-Implicit and explicit cost-Opportunity cost-Short and Long run
cost curves-Average cost –Total cost-Marginal cost-Relationship between AC and MC U shape and L
shaped average cost curves -Revenue concept: Meaning-Average revenue-Total revenue Marginal
revenue-Relationship between AR and MR.
(15 hrs)
TEXT BOOK:
Dr. N. Srinivasan, Managerial economics, 2009, Meenakshi Publication
REFERENCE BOOKS: 1.
K.L.Maheswary and R.L.Varshney, Managerial economics , 2005, Sultan Chand Publication.
2.
R.Cauvery, Dr.M.Girija, Dr.R.Meenakshi, Managerial Economics, 2009, Sultan chand
Publication
3.
Dr.M.John Kennady, Fundamentals of Business Economics, 2011, Britto Publishing House
13
VALUE EDUCATION
SYLLABUS
Semester: I
Code
Hours
: 14VE1GS01
: 3/week
Credit : 3
OBJECTIVES
1.
To build overall personality of an individual with self-esteem, self-confidence and self-acceptance
2.
To promote positive thinking, problem solving and decision making in students
UNIT I
(10hrs)
Basic Values in Life- personal, social, spiritual and professional- Life oriented skills -external and
internal influences of one‘s life-self-esteem, self-concept, self-acceptance and personality
development- Positive thinking-positive attitude--the models of positive thinking- the power of positive
thinking
UNIT II
(10 hrs)
Motivation and self-actualization –Inspiration Vs motivation-internal and external motivation-push and
pull motives-motivators- demotivating factors- Goal setting- Goal, its focus and importance – obstacles
to set goals-different types of goals-balanced goal-goals consistent with values-
UNIT III
(10 hrs)
Success and its definition-obstacles to success-overcoming obstacles- qualities that make a person
successful- Problem solving- Ten principles for managing problems positively-meaning of decision
making-decision making processUNIT IV
(10 hrs)
Time management- its importance- its usefulness-time factor-the management of time is management
of life-tips for time management-Stress- its kinds-its causes and effects-sources of stress – response to
stress- tips for managing stress.
UNIT V
(5 hrs)
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TEXT BOOK:
1.
Dr. Xavier Alpphonse S.J., ”We Shall Overcome” – A Text book on Life Coping Skills, ICRDCE
Publication, Chennai, 2011
2.
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Ntjhj;jphp
REFERENCE
1.
mUs;epjp M.K. jhNkhjud; KJepiy Nguhrphpah; - ,NaR fhl;Lk; Nahfk;. md;G newp
ntspaPL jpz;Lf;fy;.
2.
Dennis K. Kelly, ―Achieving Unlimited Success‖, Indra Publishing House, Bhopal, 2009
3.
S. Baalaraman, M.K. & S.K. Rangari, ―Development of Generic Skills, Denett & Co, Nagpur, 2008.
4.
Elizabeth B. Hurlock, ‗Personality Development, TMH Publications, New Delhi, 2004.
CONTINUOUS INTERNAL ASSESSMENT
Mid Semester
40
End Semester
40
Class Activities
10
Film Review
10
Total
100
QUESTION PATTEN
Portions for Internal Tests:
I & II Units
-
Mid Semester
III & IV Units
-
End Semester
V Unit
-
Practical
(Practical marks will be added in the component of ―Class Activities‖ in Internal Assessment)
Sections
Mark Scheme
1.
Short answer type – 10 questions out of 15
2.
Paragraph answer type including case study- 4 questions out of 6
10x2=20
Total
4x5=20
40
15
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17
ENGLISH
LANGUAGE THROUGH LITERATURE- II
STREAM -A
Semester: II
Code
Hours: 6
: 14GE2GSA2
Credits: 3
OBJECTIVE
- To impart effective communication skills to the learners
UNIT I
PROSE
2 hours
1.
Jawaharlal Nehru
-
The Ganga
2.
Bernard Shaw
-
How I became a public Speaker
UNIT II
POETRY
1 hour
1.
John Masefield
-
Laugh and be Merry
2.
Rupert Brooke
-
Menelaus and Helan
UNIT III SHORT STORY
1.
Oscar Wilde
- The Selfish Giant
2.
H.H Munro(Saki)
- The Story Teller
1 hour
UNIT IV COMMUNICATIVE EXPRESSIONS
1.
Offering Help
2.
Apologizing
3.
Making Suggestions
4.
Expressing Likes and Dislikes
5.
Leave taking
6.
Agreeing & disagreeing
UNIT V
1 hour
COMPOSITION ( GENERAL)
1.
Comprehension
2.
Welcome speech and Vote of Thanks
3.
Introducing oneself & others
1 hour
18
ENGLISH
LANGUAGE THROUGH LITERATURE- II- 14GE2GSA2
QUESTION PATTERN
Stream-A
Time: 3 hours
I.
Marks: 60
Choose the Correct Answer
(10 x 1=10)
(from units I & II)
II. Fill in the blanks.
( 5 x 1 = 5)
( from unit I based on grammar)
III. Match the following.
( 5 x 1=5 )
( Vocabulary items from unit I)
IV. Answer any two of the following in a paragraph of 100 words each
( 2 x 5=10)
( two out of 4 from units I , II & III)
V. Answer any two of the following in an essay of 300 words each
(2 x 10=20)
( 2 out of 4 from units I, II & III)
VI. a) Matching the expressions or Providing response to the expressions.
(from unit IV)
b) Filling Forms/letter writing
(5)
(from unit-V)
19
ENGLISH
LANGUAGE THROUGH LITERATURE- II
STREAM –B
Semester : II
Hours: 6
Code
Credit: 3
: 14GE2GSB2
OBJECTIVE
- To impart effective communication skills to the learners
UNIT I
PROSE
2 hours
1.
R. K. Narayan
- On Funny Encounters
2.
Stephen Leacock
-
UNIT II
My Lost Dollar
POETRY
1 hour
1.
William Wordsworth
-
The Daffodils
2.
Christiana Rossetti
-
Up-hill
UNIT III SHORT STORY
1 hour
- The Cloud‘s Secret
1.
A Story from Malaya
2.
A Story of the Red Indians - The Baby‘s Victory
UNIT IV COMMUNICATIVE EXPRESSIONS
1.
Offering Help
2.
Apologizing
3.
Making Suggestions
4.
Expressing Likes and Dislikes
5.
Leave taking
6.
Agreeing & disagreeing
1 hour
UNIT V COMPOSITION ( GENERAL)
1.
Comprehension
2.
Welcome speech and Vote of Thanks
1 hour
20
ENGLISH
LANGUAGE THROUGH LITERATURE – II - 14GE2GSB2
QUESTION PATTERN
STREAM –B
Time: 3 hours
I.
Marks: 60
Choose the Correct Answer
(10 x 1=10)
(from units I & II)
II.
Fill in the blanks.
( 5 x 1 =5)
( from unit I based on grammar)
III.
Match the following.
( 5 x 1 =5)
( Vocabulary items from unit I)
IV.
Answer any two of the following in a paragraph of 100 words each
( 2 x 5 =10)
( two out of 4 from units I , II & III)
V.
Answer any two of the following in an essay of 300 words each
(2 x 10=20)
(2 out of 4 from units I, II & III)
VI.
a) Matching the expressions or Providing response to the expressions.
(from unit IV)
(5)
b) Filling Forms/letter writing
(5)
(from unit-V)
21
FINANCIAL ACCOUNTING
Semester: II
Credit: 4
Code
Hours: 6
: 14BB2MC03
OBJECTIVE:
The content gives a basic idea of fundamental concepts and basic principles of Accountancy.
UNIT I
Meaning – Definition – Objectives – Functions of accounting – Limitation of Accounting classification of Accounting – Rules of the double entry system – Advantage of double entry system –
Accounting concepts – Accounting conventions.
(18 hours)
UNIT II
Journal-meaning-Rules of journalizing ,
difference between trade discount and cash discount–
preparation of journal- ledger -journal to ledger, and trial balance – objectives of trial balance and basic
problems.
(18 hours)
UNIT III
subsidiary books –classification of subsidiary books - cash book – single column – double column –
three column cash book – petty cash book – purchase book – sales book – sales return book – purchase
return book.
(18 hours)
UNIT IV
Bank reconciliation statements – Need – Reasons for the difference between cash book and pass book –
procedures and preparation of bank reconciliation statement.
(18 hours)
UNIT V
Final accounts – Trading accounts – Profit and loss account – Balance sheet with simple adjustment
items.
(18 hours)
TEXT BOOK:
S.P.Jain,K.L.Narang, Advanced Accountancy,2010, Kalyani Publication
REFERENCE BOOKS: 1.
Shukla and Grewal, Financial Accounting, 2008, Sultan chand Publication
2.
Raman and Arulanandan, Financial Accounting, 2009, Pass Publication
3.
Jain Narang, Financial Accounting, 2004, Kalyani Publication
4.
Gupta and Radhaswamy, Financial Accounting, 2008, Prasanna Publication
NOTE: 40% Theory oriented questions, 60% problem oriented questions)
22
OFFICE MANAGEMENT
Semester: II
Credit: 4
Code
Hours: 6
: 14BB2MC04
OBJECTIVES:
Introducing the students to the various factors and functions involved in office Management.
UNIT I
Modern office and its functions: Introduction – meaning of office-office functions-basic functionsadministrative management functions.
(18 Hours)
UNIT II
Office management:
Meaning and definitions- functions of office management-office manager –
qualifications of office manager – functions of office manager-duties and responsibilities of office
manager.
(18 Hours)
UNIT III
Office accommodation: Introduction-location of office- factors affecting location-office layoutobjectives; principles of office layout-factors in physical layout.
(18 Hours)
UNIT IV
Office environment - Introduction- Meaning for office lighting- ventilation- interior decorationfurniture-fittings and accessories –freedom from noise -physical hazards –security-secrecy. (18 Hours)
UNIT V
Record management: meaning-purposes-principles-essentials. Filing: meaning- functions of filing
system –essentials-arrangement of files .Indexing-meaning-types.
(18 Hours)
TEXT BOOK:
R.K. Chopra , Office Organization and Management, 2006, Kalyani Publication
REFERENCE BOOKS:
1.
Littlefield C.L. and Peterson R.L , Modern Office Management, 2009, Sultan chand publication
2.
Hick C.B. and Place L, Office Practice and Management, 2004, Sterling Publication
23
MANAGERIAL ECONOMICS-II
Semester: II
Credit: 4
Code
Hours: 5
: 14BB2AC02
OBJECTIVE:
To impart practical knowledge required for business based on economics
UNIT I
Objectives and fundamental concepts of a firm - Profit maximization – sales or revenue maximization
– growth maximization- utility maximization-satisfying behavior – long run survival – fundamental
concepts: The incremental cost – the concept of time perspective- the opportunity cost concept – the
discounting principle- the equi – marginal concept. :
(15 hours)
UNIT II
pricing policies and methods: Meaning - Objectives of pricing policy – factors affecting pricing policy
– pricing methods – 1. cost plus or full cost pricing – 2. going rate pricing . – 3. skimming and
penetration pricing – 4. Dual pricing -5.Marginal cost pricing – 6. Rate of return pricing – 7. Peakload
pricing.
(15 hours)
UNIT III
Profit analysis:
Meaning of profit – functions of profit-accounting & economic profit – theories of
profit: Dynamic theory – Innovation theory – Risk theory-uncertainty theory-profit policy and profit
planning: profit budget – break even analysis – Rate of return on investment – profit forecasting.
(15hours)
UNIT IV
Demand forecasting:
Meaning – factors involved in demand forecasting – purpose of demand
forecasting-methods of demand forecasting – demand forecasting for an established product- demand
forecasting for a new product – essentials of good forecasting method.
(15hours)
UNIT V
National income : Definitions of National Income – various components of National income – GNPNNP-GDP- per capita Income- method of measuring national income; Income method- Output method
– Expenditure method – Problems of measuring National Income – Importance of National Income
analysis.
(15hours)
TEXT BOOK:
FOR I TO IV UNIT :
Dr. N.Srinivasan, Managerial economics, 2009, Meenakshi Publication
FOR V UNIT :
Dr. N.Srinivasan , Economic Development of India, 2009, Meenakshi Publication
REFERENCE BOOKS:
1.
K.L.Maheswary and R.L.Varshney, Managerial economics, 2005, Sultan Chand Publication.
2.
R.Cauvery, Dr.M.Girija, Dr.R.Meenakshi, Managerial Economics, 2009, Sultan chand
Publication
3.
Dr.M.John Kennady, Fundamentals of Business Economics, 2011, Britto Publishing House
24
ENVIRONMENTAL STUDIES
Semester : II
Code
Hours: 2
: 14ES2GS01
Credits: 2
UNIT I
MULTIDISCIPLINARY NATURE OF
ENVIRONMENTAL STUDIES:
Definition, scope and importance - Need for public awareness
(2 hours)
UNIT II
NATURAL RESOURCES
Classification of Resources: Renewable and non – renewable resources - Forest resources, water
resources, mineral resources, food resources, energy resources, Land resources - associated problems;
Role of an individual in conservation of natural resources - Equitable use of sources for sustainable life
styles
(8 hours)
UNIT III
ECOSYSTEMS
Concept of an ecosystem - Structure and function of an ecosystems - Producers, Consumers and
decomposers - Energy flow in the ecosystem -Food chains, food webs and ecological pyramids Introduction, types, characteristic features, structure and function of the following -Eco system: Forest,
grass land, desert, aquatic
(6 hours)
UNIT IV
ENVIRONMENTAL POLLUTION
Definition, Causes, effects and control measures of Air pollution, Water pollution, Soil pollution,
Marine pollution, Noise pollution,Thermal pollution, Nuclear hazards, Solid waste management, Role
of an individual in prevention of pollution.
Pollution - case studies Disaster Management: Earth
quake, Tsunami – causes, consequences, control measures.
(8 hours)
UNIT V
SOCIAL ISSUES AND THE ENVIRONMENTS
From unsustainable to sustainable development - Urban problems related to energy Water
conservation, rain water harvesting, water shed management Resettlement and
rehabilitation of
people, its problem and concerns, case studies,Environmental ethics, Climate change, global warming,
acid rain and ozone layer depletion, nuclear accidents and holocaust, case studies.
reclamation. Environmental protection act, air act, water act, wild life protection act.
UNIT VI
FIELD WORK
Course Text: Environmental science and Engineering R. Murugeshan
: Section – 1.1 & 1.2
Unit – II
: Section - 1.3 to 1.37
Unit – III : Section - 2.1 to 2.7 & 2.10 to 2.27
Unit – IV : Section - 3.1 to 3.37
Unit – V
(6 hours)
(5 hours)
Visit to local area to document environmental assets- river/forest/ grassland/hill/ mountain
Unit – I
Waste land
: Section – 4.1 to 4.17
Note: Tamil Version for Tamil Literature and History Tamil Medium Students.
25
INTERNAL QUESTION PATTERN FOR ENVIRONMENTAL STUDIES
PART
Question Type
Marks
A
One word answer (10x 1)
10
B
Short answer type-four questions out of seven (4x5)
20
C
Essay type (Either or) (1x10)
10
Total
26
40
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eh;kjh gjpg;gfk;> nrd;id. Kjw;gjpg;G 1999.
28
ENGLISH
LANGUAGE THROUGH LITERATURE –III
STREAM-A
Semester: III
Code
Hours : 6
: 14GE3GSA3
Credits : 3
LEARNING OUTCOME
-
Helping the students to become familiar with different writers of prose, poetry and one-act plays.
-
Strengthening the communication skills through composition and communication and
conversation models.
-
Promoting the aesthetic sense and skills of critical appreciation.
UNIT I PROSE
2hours
1. A Glory Has Departed
-
Jawaharlal Nehru
2. My Greatest Olympic Prize
-
Jesse Owens
3. When You Dread Failure
-
A.G Cronin
UNIT II POETRY
1hour
1. Good Bye Party To Miss Pushpa T.S
-
Nissim Ezekiel
2. Ulysses
-
Alfred Tennyson
3. A Bird Came Down the Walk
-
Emily Dickinson
UNIT III ONE-ACT PLAY
1hour
1. Bishop‘s Candle Sticks
-
Norman Mc kennel
2. Never Never Nest
-
Cedric Mount
3. The Pie and the Tart
-
Hugh Chesterton
UNIT IV COMMUNICATION SKILLS
1hour
Conversations1. At a bank
2. In the library
3. Reservation status
4. At the sweet shop
5. At the poly clinic
6. On the bus
UNIT V COMPOSITION
1hour
1. Writing Advertisement
2. Writing by Group Discussion
3. Story Completion
4. Essay writing.
29
TEXT BOOKS
1. Siva, Anthony , Dr. Gunasekaran. ―Six One-Act Plays‖. Chennai: Pavai Publications,
Royapettah, 2009.
2. Kaleem, Nafeesa. ―Six One Act-Plays‖. Chennai: Anu Chitra Publications, WestMambalam,
1985.
3. Effective Communication in English. Board Of Editors, 2013
BOOKS FOR REFERENCES
1. Effective Communication For you –V.Shyamala
2. Effective Writing Using Good Grammar-E.AMichigan
3. English Grammar For All-Dr.A.M.Kathirkamu
30
ENGLISH
LANGUAGE THROUGH LITERATURE-III-14GE3GSA3
STREAM-A
QUESTION PATTERN
Time:3 hours
I.
Max.Marks:60
Choose the correct Answer
(10x1=10)
(from units I & II)
II.
Fill in the blanks
(5x1=5)
(from unit I based on Grammar )
III.
Write a paragraph on any two of the following questions
(2x5=10)
(Two out of 4 from units I, II & III)
IV.
Write an essay on any two of the following questions
(2x10=20)
(Two out of 4 from units I, II & III)
V.
Answer any one of the following questions
(5x1=5)
(one out of 3 from unit V)
VI.
Answer any two of the following questions
(2 x5 =10)
(two out of 3 from unit IV)
31
ENGLISH
LANGUAGE THROUGH LITERATURE- III
STREAM B
Semester: III
Code
Hours : 6
: 14GE3GSB3
Credits : 3
LEARNING OUTCOME

`Acquisition of effective communication skills.
UNIT I PROSE
2 hours
1.
Early Influence
-
Abdul Kalam
2.
On Keyhole Morals
-
A. G. Gardiner
3.
Dangers of Drug Abuse
-
Hardin B. Jones
4.
Sweets for Angels
-
R. K. Narayan
UNIT II POETRY
1 hour
1.
My grandmother‘s House -
Kamala Das
2.
Lucy
William Wordsworth
3.
Refugee Mother and child -
-
Chinua Achebe
UNIT III GRAMMAR
1.
Concord
2.
Sentence Structure
3.
Sentence Types
1 hour
UNIT IV COMPOSITION I
1.
Comprehension
2.
Letter Writing
1 hour
UNIT V COMPOSITION II
1.
Developing hints into a Paragraph.
2.
Note- making
1 hour
COURSE TEXT:

Daniel James P.C. ―Variety of English for Effective Communication‖. Bangalore: Harrows
Publications, 2010. (Book 1)
BOOKS FOR REFERENCE:

Aggarwala N. K. and F. T. Wood ―J C Nesfield English Grammar, Composition &
Usage‖.Chennai: Macmillan, 2012.
32
ENGLISH
LANGUAGE THROUGH LITERATURE- III- 14GE3GSB3
STREAM B
QUESTION PATTERN
Time: 3 hours
Max.Marks: 60
1. Choose the correct Answer (from Units I & II)
10 x 1= 10
2. Fill in the blanks (from Unit III)
5 x 1 =5
3. Match the following (from Unit III)
5x1=5
4. Answer any two of the following in a paragraph of 100 words each
(two out of 4 from units I & II)
2 x 5 =10
5. Answer any two of the following in an essay of 200 words each
2 x 10 =20
(two out of 4 from units I & II)
6. Comprehension or Developing Hints (from Unit IV)
1x5=5
7.
1 x 5 =5
Letter Writing or Note Making
33
BUSINESS ENVIRONMENT
Semester: III
Code
Hours: 6
: 14BB3MC05
Credit : 5
LEARNING OUTCOME:
To educate the students about the environment of Business.
UNIT I
(18 Hours)
Business environment: meaning- Types of environment-micro environment- macro environmentSWOT analysis and strategic management
UNIT II
(18 Hours)
Business and culture- meaning – elements of culture- culture adaptation- cultural transmission- cultural
conformity- cultural lag- business ethics
UNIT III
(18 Hours)
Social responsibilities of business-responsibilities to share holders- responsibilities to employeesresponsibilities to consumer-argument for and against social involvement- social audit- objectives and
benefits.
UNIT IV
(18 Hours)
Industrial policy- privatization-ways of privatization,-obstacles- conditions for success of privatizationBenefits-arguments-sins and pit falls of privatization..
UNIT V
(18 Hours)
Stock exchange and its regulation- meaning- dealings on stock exchange- speculation on the stock
exchange OTCEI , NSE, comparison between stock exchange, OTCEI and NSE.
COURSE BOOK:
Francis Cherunilam,Business Environment and policy, Himalaya Publishing House, 2004
REFERENCE BOOKS:
A.C.Fernando, 2009, Business Environemnt, Pearson Publishers
Dr.S.Sankaran, 2005, Business Environment, Margam Publishing house
K.Aswathappa, 1991, Essentials of Business Environment Himalaya Publishing House
34
MANAGEMENT ACCOUNTING
Semester: III
Hours: 4
Code
Credit: 4
: 14BB3MC06
LEARNING OUTCOME:
To provide an insight accounting procedures and their application in complex Business
Management.
UNIT I
Meaning of management accounting – Definition – Functions of Management Accounting – scope of
management accounting – distinction between management accounting and financial accounting.
(12 hours)
UNIT II
Meaning and types of financial statements – techniques of financial analysis – comparative and
common size financial statements
(12 hours)
UNIT III
Ratio analysis –meaning – definition - classification of ratios- problems in ratio‘s and their purpose.
(12 hours)
UNIT IV
Fund flow statement – meaning – fund flow statement and income statement – preparation of fund flow
statement with simple adjustments - cash flow statement – meaning – preparation of cash flow
statement with simple adjustments – difference between cash flow and fund flow.
(12 hours)
UNIT V
Budgetary control – meaning of Budget – classification of budgets- preparation of cash budget –
production budget – sales budget, flexible and fixed budgets.
(12 hours)
COURSE BOOK
E.Gordon.N.Jeyaram.N.Sundram,R.Jayachandran,2008, Management Accounting, Himalaya publication
REFERENCE BOOK:
1. Dr SN.Maheswari ,2003, Management Accounting ,sultan chand&sons
2. Dr SN.Maheswari ,2003, Principles of Management Accounting ,sultan chand&sons
3. R.S.N.Pillai&Bagawathi ,1996, sultan chand&sons
35
QUANTITATIVE TECHNIQUES-1
Semester : III
Code
Hours: 5
: 14BB3AC03
Credits: 4
LEARNING OUTCOME:
To enable the students to have basic knowledge in statistics to pursue research in business.
UNIT I .
Measures of Central Tendency: Meaning – Mean – Median – Mode – Geometric Mean – Harmonic
Mean – Weighted Arithmetic Mean – Correction of wrong Arithmetic Mean – Combining mean of
two or more distribution.
(15hrs)
UNIT II.
Measures of Dispersion and Skewness: Range – Interquartile range – Mean deviation - Standard
deviation –
Bowley‘s
Combined Standard deviation skewnees – Karl Pearson‘s co-efficient of skewness –
co- efficient of skewness – Kelly‘s co efficient of skewness.
(15hrs)
UNIT III.
Correlation and Regression Analysis: Correlation – meaning – types – Karl Pearson‘s co-efficient of
Correlation – Rank Correlation –Regression – Meaning – Regression Equation.
(15hrs)
UNIT IV.
Index Numbers: Meaning – Types – Simple aggregates , Weighted aggregate - Test of consistency of
Index numbers – Fixed base – Chain base – Base shifting – Cost of living index – Family budget.
(15hrs)
UNIT V.
Time Series : Meaning – Uses –Components – Measurement of trend – Free hand
method - Semi
average method – Moving average method – Method of Least Square – Measurement of Seasonal
Variation – Simple average method.
(15hrs)
COURSE BOOK:
Statistical Methods 2004, Palani Publications - M. Manoharan
REFERENCE BOOKS:
Statistics
- R.S.N.Pillai & V.Bagavathi S. Chand &Company (Pvt) LTD -1987
Statistics Concepts & applications
- Harry Frank & Steven C.Athoen Cambridge University Press -1997
Statistical Methods
- S.P.Gupta –Exclusive Publication -2009
36
SALESMANSHIP
Semester : III
Code
Hours: 2
: 14BB3NE01
Credits: 2
LEARNING OUTCOME:
To provide in-depth knowledge of salesmanship
UNIT I
Salesmanship – meaning – definition – duties and responsibilities of a salesman – qualities of a good
salesman.
(6 hours)
UNIT II
Salesman – recruitment – recruitment of salesman – process of salesman recruitment – types of
salesman.
(6 hours)
UNIT III
Salesman – training – born salesman and trained salesman – objectives – methods of training –
importance of training.
(6 hours)
UNIT IV
Sales manager – importance – qualification – qualities – duties and responsibilities of a sales manager
in modern business.
(6 hours)
UNIT V
Sales promotion – meaning – objectives – importance – methods of sales promotion.
COURSE BOOK:
Course material prepared by staff
REFERENCE BOOKS:
1.
Principles of marketing & salesmanship
-
JC.Sinha
2.
Salesmanship & Publicity
-
Dr.Varma & Aggarwal
37
(6 hours)
SKILL BASED ELECTIVE
OFFICE AUTOMATION LAB
(Stream C)
(For students of Commerce, Commerce with CA, Business Administration)
Semester: III
Code
2hrs/week
: 14CA3SKC1
Credit:2
MS Word:
1.
Text formatting
2.
Table creation
3.
Drop cap effect
4.
Mail merge
MS Excel:
1.
Statistical Function (Statistical, math & date and time function
2.
Data filtering and sorting
3.
Mark sheet preparation
4.
Data analysis using chart
MS Access:
1.
Database creation – Employee table, student table
2.
Pay roll processing using employee table (using queries)
3.
Forms and reports creation
Ms Power Point:
Theme-based presentation with Animation Effects
INTERNAL CONTINUOUS ASSESSMENT FOR NON – MAJOR ELECTIVE
AND SKILL BASED ELECTIVES PRACTICAL
Components
Marks
Practical Test – 1
30
Practical Test – 2
30
Lab Performance
10
Lab Records
10
Quiz
10
Lab Attendance
10
Total
100
38
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ENGLISH
LANGUAGE THROUGH LITERATURE - IV
STREAM – A
Semester : IV
Code
Hours : 6
: 14GE4GSA4
Credits : 3
LEARNING OUTCOME:
Acquisition of effective communication skills.
UNIT I PROSE
2 hours
1.
C.Rajagopalachari
-
First Anniversary of Gandhiji‘s Death
2.
J.C. Hill
-
Good Manners
3.
James Thurber
-
University Days
UNIT II POETRY
1 hour
1. Sarojini Naidu
-
Conquest
2. D.H. Lawrence
-
Money Madness
3.
-
Mending Wall
Robert Frost
UNIT III DRAMA
1 hour
Select Scenes from ―The Merchant of Venice‖ by William Shakespeare.
1.
The Opening Scene
2.
The Casket Scene
3.
The Trial Scene
UNIT IV FICTION
1 hour
Thomas Hardy - Far From the Madding Crowd
UNIT V COMMUNICATION SKILLS
1 hour
Information Transfer and E Language Communication
COURSE TEXT:
―Variety of English for Effective Communication‖ – Book IV – Ed. Dr. A. Shanmugakani, Madurai:
Manimekala Publishing House,2012.
41
ENGLISH
LANGUAGE THROUGH LITERATURE – IV-14GE4GSA4
STREAM – A
QUESTION PATTERN
Time – 3 Hours
I.
Marks - 60
Choose the correct Answer
(10X1=10)
(From Units I and II )
II.
Fill in the blanks
(5X1=5)
(From Unit I based on Grammar )
III.
Match the Following
(5X1=5)
(Vocabulary items from Unit I
IV.
Answer any two of the following in a Paragraph of 100 words each.
(Two out of four from Units I, II, III & IV)
V.
(2X5=10)
Answer any two of the following in an essay of 300 words each
(Two out of four from Units I , II, III & IV)
VI.
(2X10=20)
Answer the following questions from unit V
a) Interpreting charts and making observations.
(5X1=5 )
b) Reading passage and putting the information in graphic form
(5X1=5)
42
ENGLISH
LANGUAGE THROUGH LITERATURE-IV
STREAM – B
Semester: IV
Code
Hours : 6
: 14GE4GSB4
Credits : 3
LEARNING OUTCOME :
Acquisition of effective communication skills.
UNIT I PROSE
1. R.K.Narayan
2 hours
- An Astrologer‘s Day
2. Stephen Leacock
- My Financial Career
3. O. Henry
UNIT II POETRY
- The Gift of the Magi
1 hour
1. John Keats
- La Belle Dame Sans Merci
2. A. K. Ramanujan
- A River
3. Nissim Ezekiel
UNIT III ONE ACT PLAYS
- Night of the Scorpion
1 hour
1. James R. Waugh
- The Silver Idol
2. W. S. T. John Taylor
- The Reunion
UNIT IV GRAMMAR
1 hour
Parts of Speech:
1. Noun
2. Adjective
3. Adverb
UNIT V COMMUNICATION SKILLS
1 hour
1. Preparing a curriculum Vitae
2. Report Writing
COURSE BOOK:
― Variety of English for Effective Communication‖ – Book III. Ed. Dr. P.C. James Daniel. Bangalore:
Harrows Publications, 2010.
43
ENGLSIH
LANGUAGE THROUGH LITERATURE IV-14GE4GSB4
STREAM – B
QUESTION PATTERN
Time – 3 Hours
I.
Marks - 60
Choose the correct answer
(From Units I and II)
II.
(10X1=10)
Fill in the blanks
(From Unit IV based on grammar)
III.
(5X1=5)
Match the Following
(Vocabulary items from Unit I)
(5X1=5)
IV. Answer any two of the following in a paragraph of 100 words each.
(Two out of four from Units I and II, III)
V.
(2X5=10)
Answer any two of the following in an essay of 300 words each
(Two out of four from Units I, II, III)
(2X10=20)
VI. a) Preparing Curriculum Vitae.
(5X1=5)
b) Report Writing
(5X1=5)
(From Unit V)
44
HUMAN RESOURCE MANAGEMENT
Semester : IV
Code
Hours: 7
: 14BB4MC07
Credits: 6
LEARNING OUTCOME:
To provide on in-depth understand on the role of HRM and its various functions.
UNIT I
Human resource – meaning –definition-Human Resource Management-meaning-definition-concept,
objectives, scope , and importance- personnel departments and its functions.
(21 hours)
UNIT II
Human Resource planning –objectives and its importance-problems in Human Resource planning –
forecasting demand for employees.
(21 hours)
UNIT III
Recruitment - meaning- definition- internal and external recruiting – Methods of interview
Evaluation of recruitment- selection tools and procedures .
–
(21 hours)
UNIT IV
Training – meaning – definition – scope – types of training – benefits of training – training methods –
performance appraisal –meaning and purpose- performance appraisal- methods and techniques of
performance appraisal with its limitations.
(21 hours)
UNIT V
Job Evaluation –meaning –definition –objectives- merits and demerits of job evaluation – methods of
job evaluation – wage and salary administration- meaning – concept- objectives –essentials of sound
and salary structure – compensation structure in India.
COURSE BOOK
C.B. Gupta, 2005 Human Resource Management, Sultan Chand & Sons
REFERENCE BOOKS :
L.M.Prasad, 2006, Human Resource Management, Sultan Chand & Sons
G.R.Basotia, 2009, Human Resource Management, Mangal Deep Publication
G.S.Sudha, 2010, Human Resource Management, Profession Publication
45
(21 hours)
QUANTITATIVE TECHNIQUES-II
Semester : IV
Code
Hours: 5
: 14BB4AC04
Credits: 4
LEARNING OUTCOME:
To enable the students to have basic knowledge in mathematics that help in business accounting.
UNIT I Theory of Sets
Representation of Sets- Types of Sets- Venn Diagrams –Sets operations- Union--Intersection of sets complement of a set - difference of two sets - Symmetric difference –Theorems- De-morgan‘s Law.
(15 hours)
UNIT II Binomial Theorem And Applications
Binomial Expansion - Binomial theorem for positive integral intex. .
(15 hours)
UNIT III Quadratic Equation
Quadratic equation –pure quadratic - Adfected quadratic equations-Relationship between the roots and
the co-efficient of the equation – Formation of quadratic equation.
(15 hours)
UNIT IV Probability
Permutation and combination – Terminology –probability measure classical or priori probability –
Empirical approach –Addition theorem - multiplication theorem- Conditional probability –Baye‘s
theorem - Mathematic Expectation . .
(15 hours)
UNIT V Theoretical Distributor
Random variables –Discrete and continuous distributions - Binomial
distribution -
Poisson
distribution-Fitting a poisson distribution - Fitting a Binomial distribution –normal curve - Fitting a
normal curve.
(15 hours)
COURSE BOOK:
M.Manoharan, 2004 Business Mathematics ,Palani Publication
REFERENCE BOOKS:
1.
P. Prince Dhanaraj, R.Bagavathi Muthu, 2005 Mathematical Methods I - D.D. Publications-Madurai
2.
V.
Sundaresan ,S.D.Jeyaseelan, 2003-An Introduction to Business Mathematics - S.Chand &
Company Ltd
3.
Dr. N. Agarwal, Dr.Sonia Agarwal -2010 Quantitative Techniques, RBD Professional publications—
Business Mathematics
4.
D.C. Sancheti , V.K.Kapoor,2002 , Business Mathematical Exclusive publication distribution and
promotion --
46
ORGANIZATIONAL BEHAVIOUR
Semester : IV
Code
Hours: 4
: 14BB4CE1A
Credits: 3
LEARNING OUTCOME:
To provide in-depth knowledge of organizational behaviour with focus on HR aspects.
UNIT I
Organizational behaviour –meaning-definition–fundamental concepts-scope of organization behaviourwhy organization behaviour is needed for organization
(12 hours)
UNIT II
Personality-meaning-definition-determinants of personality-personality and behaviour at workpersonality traits of Indian managers.
(12 hours)
UNIT III
Perception –meaning-definition-perception and sensation-the the perceptual process-managerial
implication of perception-developing perceptual skills.
(12 hours)
UNIT IV
Leadership-meaning-definition-difference between management and leadership-informal and formal
leaders-importance of leadership-theories of leadership-trait theory-behavioural theory-situational
theory of leadership.
(12 hours)
UNIT V
Organizational chance – meaning –reasons- objectives for organizational chance- processes in planned
chance- human reason to chance – organizational development- meaning need- limitations- steps in
organizational development.
(12 hours)
COURSE BOOK
1.
K.Aswathappa , 2004, Organizational behaviour text & cases, Himalaya Publishing house.
2.
L.M.Prasad, 2006, Organizational behaviour text & cases, Sultan Chand & Sons
REFERENCE BOOKS :
1.
Fred Luthans , 2002, Organizational behaviour, Mcgraw Hill International
2.
Stephen P.Robins, 2009, Organizational behaviour, Pearson Education
3.
Uma Sekaran, 2003, Organizational behaviour, Tata Mcgraw hill Publication
47
ADVERTISING MANAGEMENT
Semester : I V
Code
Hours:4
: 14BB4CE1B
Credits: 3
LEARNING OUTCOME:
To enable the students to have a knowledge about the concept of advertising
UNIT I
Advertising – meaning – definition – features – role of advertising in the marketing mix
(12 hours)
UNIT II
Reason for advertising – types of advertising – distinction between advertising, publicity, propaganda,
personal selling, and sales promotion
(12 hours)
UNIT III
Construction of an effective advertisement-visualization- technique of visualization- copy of writing –
print copy-head lines-bodycopy-slogans-characteristics of a good slogan-different types of copy
(12 hours)
UNIT IV
Layout – meaning –layout of advertisement – requisites of an effective layout
UNIT
(12 hours)
V
Advertising agency – meaning – Advertising departments – functions of advertising managerfunctions of advertising agencies
(12 hours)
COURSE BOOK:
S.A Chunawalla , 2003, Advertising an Introductory Text, Himalaya Publishing House
REFERENCE BOOKS:
1.
S.A Chunawalla , 2006, Advertising, sales and promotion management,Himalaya Publishing House
2.
S.Shyam Prasad & Sumit Kumar, 2009, Advertising Managrment, Ramesh Book Depot
48
LEADERSHIP STYLE
NON-MAJOR ELECTIVE
Semester: IV
Code
Hours: 2
: 14BB4NE02
Credits: 2
LEARNING OUTCOME:
To enable the students to have a basic knowledge about Leadership.
UNIT I
Concept of Leadership – Leadership – Meaning – Bass Theory Leadership – Principles of Leadership –
Factors of Leadership.
(6 hours)
UNIT II
Art of Leadership – Goals setting – Meaning – Factors determinig goal setting – Characteristics of
Goal setting- Steps of goal setting.
(6 hours)
UNIT III
Leadership styles – meaning – types of leadership –Behaviours of Leadership.
(6 hours)
UNIT IV
Leadership and Time Management – Meaning – steps to effective time management –Time
management Skills.
(6 hours)
UNIT V
Leadership and Communication – communication – Meaning – definition – Communication Process –
Barriers to Communication –Non-Verbal behaviours of Communication
COURSE BOOK
A.K. Banerjee , 2011, Art of Leadership , lotus publication
REFERENCE BOOK:
1.
Koontz O‘Donnel, 2008, Principles of Management, Himalaya publication
2.
Fred luthans , 2009, Organizational Behavior, Irwin publication
49
(6 hours)
SKILL BASED ELECTIVE
WEB DESIGNING LAB
(For students of Commerce, Commerce with CA, Business Administration)
Semester: IV
Hours: 2
Code: 14CA4SKC2
Credits: 2
1.
Simple web page for text formatting
2.
Working with colors
3.
Web page with hyper links
4.
Web page with image
5.
Web page with lists
6.
Web page with frames
7.
Application Form – Resume preparation using images.
8.
Website creation (College)
Continuous Internal Assessment for skill based elective (practical)
COMPONENTS
MARKS
Practical I
30
Practical II
30
Lab Performance
10
Lab Records
10
Quiz
10
Lab Attendance
10
Total
100
50
PRODUCTION MANAGEMENT
Semester: V
Hours: 6
Code
Credit: 5
: 14BB5MC08
LEARNING OUTCOME:
To educate the students about the importance of production and materials management.
UNIT I
Production management – meaning – scope – problems – plant location – factors affecting location –
country, town, sub urban – plant layout and types – principle – process.
(18 hours)
UNIT II
Production planning and control – meaning – objectives – definition – techniques of production
control.
(18 hours)
UNIT III
Maintenance – types of maintenance – aims – quality control – objectives – importance – inspection –
types of inspection.
(18 hours)
UNIT IV
Material management – meaning – Definition – importance of materials management – the integrate
MM concept – inventory control and its tool – EOQ –ABC ,VED, FSN analysis.
(18 hours)
UNIT V
TQM – Meaning – definition – principles – implementation – barriers – benchmarking – meaning –
reason to benchmarking – benchmarking process.
(18 hours)
COURSE BOOK:
M.M.Varma, 2007, Production management,Sultanchand & sons
REFERENCE BOOKS:
1.
P.Saravanavel & S.Sumathi, 2007, Production and Material management, Himalaya publications
2.
M.M.Varma, 2007, Material management, Sultanchand & sons
3.
Bhaskar, 2005, Total Quality management, Himalaya publications
51
BUSINESS LAW
Semester: V
Hours: 6
Code
Credit: 5
: 14BB5MC09
LEARNING OUTCOME:
In order to have the basic knowledge on laws governing business.
UNIT I
Indian contract Act 1872: Definition – Essential elements of a valid
contract -classification of
contract – conditions or rules regarding offer and acceptance – kinds of offer – revocation of offer and
acceptance.
(18 hours)
UNIT II
Consideration – rules of consideration – privity of contract – exceptions to the privity of contract –
exception for contract without consideration – capacity to contract – minor – law relating to Minors
agreement – persons of unsound mind – person disqualified by law.
(18 hours)
UNIT III
Free consent – meaning and definition – coercion – essentials of coercion – threat to commit suicide –
difference between coercion and duress – undue influence – meaning – contract with pardhanishin
women – misrepresentation – meaning – fraud – essential elements of fraud – mistake – kinds of
mistake.
(18 hours)
UNIT IV
Sale of goods Act 1930: Definition – formation of contract of sale – sale and agreement to sell – sale
and hire purchase agreement – sale and barter or exchange – sale and bailment – subject matter of
contract – classification of goods - document of title to goods – condition and warranties.
(18hours)
UNIT V
Carriage of goods act: Carriage by land – responsibility of railway as carriers- carriage by sea –
contract of affreightment – charter party – bill of lading – carriage by air – liability of air carrier –
document of carriage - Carriage by sea .
(18 hours)
COURSE BOOK:
R.S.N.Pillai & Bhagwathi ,2005,Business Law , S.Chand and company
REFERENCE BOOKS:
1.
N.D.Kapoor, 2009, Business law, Sultan chand and sons
2.
P.C. Tulsian, 2007, Business law, Tata McGraw hill publishing
3.
S.Kathiresan Dr.V.Radha, 2003, Business law,Prasanna Publishers
52
ACCOUNTING PACKAGE
Semester: V
Code
: 14BB5MC10
Hours: 6
Credit: 5
LEARNING OUTCOME:
To give a wide knowledge on the application of computerized accounting.
UNIT I
Introduction to Tally – Selecting a company -shutting a company – Altering a company – accounting
information – Groups – managing groups –single group – multiple groups – ledgers – multiple ledgers–
Cost categories–Cost Centers-interest calculation.
(18 hours)
UNIT II
Vouchers – creating vouchers – displaying and altering vouchers – control vouchers – purchase
vouchers – sales vouchers – payment – receipt –and journal vouchers- Bank Reconciliation statement.
(18 hours)
UNIT III
Inventory management – stock groups-stock categories – stock items – types of inventory Vouchers –
receipt note vouchers – delivery note voucher – rejection out voucher – stock journal voucher- price
list.
(18 hours)
UNIT IV
Purchase Orders – Creates a purchase order – altering a purchase order – deleting a purchase order –
sales orders – deleting a sales order – invoices reports – trial balance – profit and loss A/C- balance
sheet.
(18 hours)
UNIT V
Pay roll in tally– collected at source –tax deducted at sources – service tax.
(18 hours)
53
PRACTICAL LIST
1. Creation of Groups, Ledger, Single and Multiple
2. Vouchers creation
3. Creation of Ledger Accounts and Preparation of Trial Balance, Trading and Profit and Loss Account and
Balance sheet
4. Preparation of final accounts with adjustments.
5. Bank reconciliation statement
6. Creation of Cost Category and Cost Centers
7. Creation of stock groups, stock category and stock items
8. Purchase order and sales order
9. Price List
10. Interest calculation
11. Pay roll
12. Tax deducted at source
13. Tax collected at source
COURSE BOOK:
Dr.Namrata Agrawal, 2009, Tally 9, Dream tech press
TEXT BOOKS:
1.
Vikas Gupta, 2007, Tally 9, Dream tech press
2.
K.K. Nandhini, 2005, ―Implementary Tally 6.4‖, BPB Publications, New Delhi.
3.
K.K.Nandhani and A.K. Nandhani, 2005, Real Accounting Software, BPB Publications, New Delhi.
Internal Continuous Assessment for Practical
Components
Marks
Practical Test – 1
30
Practical Test – 2
30
Lab Performance
10
Lab Records
10
Quiz
10
Lab Attendance
10
Total
100
54
MARKETING MANAGEMENT
Semester: V
Hours: 6
Code
Credit: 5
: 14BB5MC11
LEARNING OUTCOME:
To expose the fundamental concepts and theories of Marketing
UNIT I
Meaning and definition of marketing- objectives of marketing- Importance of marketing- meaning
definition and essentials of modern marketing concept.
(18 hours)
UNIT II
Meaning and definition of marketing management- nature and scope and importance of marketing
management- market segmentation-Importance or benefits of market segmentation- elements of market
segmentation.
(18 hours)
UNIT III
Product characteristics and classification of product-product mix. Factors determining the product mixproduct life cycle, product planning- new product
(18 hours)
UNIT IV
Branding-reason for branding the product, characteristics and kinds of brand- packing and labeling,
Pricing-meaning – factors influencing pricing-kinds of pricing- basic pricing policy- channels of
distributions- basic channels of distributions.
(18 hours)
UNIT V
Advertising- meaning and definition of advertising- benefits- kinds of advertising –advertising copyadvertising media- classification –press advertising- radio advertising- film and T.V advertising
(18 hours)
COURSE BOOK:
Kathiresan, Dr Radha,2008, Marketing Management , Prasanna Publishers
REFERENCE BOOKS:
1.
PhilipKotler and GraryAmstrong,1991, Principlesof Marketing, Prentice hall of India Pvt.,Ltd.,
2.
M.Ramasamy ,1991, Marketing Management, Sterling publishers
3.
Rajan Nair, 2005, Marketing Management , Sulthan Chand Publications
55
RESEARCH METHODOLOGY
Semester: V
Code
Hours: 4
: 14BB5CE2A
Credits: 3
LEARNING OUTCOME:
To enable the students to have knowledge about the concept of Research methodology.
UNIT I
Research methodology- Meaning- Need and Scope – Types- Research design – Different Research
designs.
(12 hours)
UNIT II
Sample Designing – Steps in sampling design – Different Types of sample designs – Characteristics of
Good Design.
(12 hours)
UNIT III
Data Collection – Sources and Uses of Data Collection – Methods of data collection -Survey, Personal
interview, telephone survey, mailed questionnaire, observation and experimentation, difference
between questionnaire and interview.
(12 hours)
UNIT IV
Data Processing –Editing – Tabulation – Major parts of table –Graphical representation of data –
General rules and types – Line Graphs, Bar charts and Pie Diagram.
(12 hours)
UNIT V
Data Analysis – Data Analysis- important types and its interpretation – Report writing – Report format
– Evaluation of the Research report.
(12 hours)
COURSE BOOK:
Peer Mohamed, 2008, Research Methodology, Pass publications
REFERENCE BOOKS:
1.
C.R. Kothari , 2004, Research Methodology, New age International publishers
2.
R.Cauvery & co., 2005, Research Methodology, S.Chand Co., Ltd.,
3.
Dr.P.C.Tripathi, 2005, Research Methodology in social sciences, Sultanchand & sons
56
INDUSTRIAL RELATIONS
Semester: V
Hours: 4
Code
Credit: 3
: 14BB5CE2B
LEARNING OUTCOME:
To educate the students about Industrial relations and its emerging trends
UNIT I
Industrial relation: Definitions and concept-objective- scope-Approaches to industrial relations- Role of
government, Role of management
(12 hours)
UNIT II
Trade union - definition, objectives, functions and role- problems payment of wages act objectivescope.
(12 hours)
UNIT III
Collective Bargaining &: concept- features- principles- forms- content and coverage of collective
Bargaining agreement
(12 hours)
UNIT IV
Workers participation in management - meaning- objective- forms of workers participation in
management. - Councils various types of councils- joint councils-plant council- unit council- shop
council
(12 hours)
UNIT V
Discipline: - definition- causes of in discipline- principles of discipline- disciplinary procedure –
Grievances- meaning- causes- principles of grievances handling- steps and procedures for settlement.
(12 hours)
COURSE BOOK:
C.B.Mamoria, 2002, Dynamic of Industrial relations, Himalaya Publishing House
REFERENCE BOOKS:
1.
Agnihotri, 2003, Industrial Relations in India, Himalaya publishing House
2.
C.A.Myers, 2002, Industrial Relations in India, New century publications
3.
V.P.Singh, 2005, Industrial relations in India, Himalaya Publishing House
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RETAIL MARKETING
Semester: V
Hours: 2
Code
Credit: 2
: 14BB5SK03
LEARNING OUTCOME:
To enable students to know fundamentals of retail marketing.
UNIT I
An introduction of retailing: Definition of retailing – Retail marketing Need for strategic approach –
Importance of retailing.
(6 hours)
UNIT II
Functions of retailing – characteristics of retailing – types of retailers – fixed shop retailers – small
scale retailers – large scale retailers.
(6 hours)
UNIT III
Branding in retailing – definition of brand – Brand proposition – Brand image– Brand identity – Brand
name – Brand awareness – Successful brand – Own brand.
(6 hours)
UNIT IV
Retail communication – definition – promotional advertising – window display – interior display –
show room – exhibition (trade show).
(6 hours)
UNIT V
Sales promotion – objectives – kinds of sales promotion – consumer sales promotion – dealer‘s sales
promotion – sales force promotion.
(6 hours)
COURSE BOOK:
Dr.L.Natrajan ,2008,Retail Marketing ,Margam Publications
REFERENCE BOOK:
1.
David Gilbert, 2008, Retail Marketing ,Pearson Publications
2.
Sandeep Kumar & Sweta Baksha, 2009, Retail Marketing,A.K.Publications
3.
Barton A Weitz & Ajay Pandit, 2008, Retailing Management ,Tata McGrew Hill publication
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COST ACCOUNTING
Semester: VI
Hours: 6
Code
Credit: 5
: 14BB6MC12
LEARNING OUTCOME:
The Objective is to give a detail study about costing system that is followed in Business.
UNIT I
Cost Accounting-Meaning –distinction between cost Accounting and Management AccountingObjectives of cost accounting- difficulties in installing costing system- cost control-Cost AuditMethods of cost-Types of costing-elements of cost- preparation of cost sheet.
(18 hours)
UNIT II
Store keeping- functions of store –minimum stock level- maximum stock level –re-order level- danger
level- EOQ –ABC Analysis –Inventory system-periodic and perpetual system-Bin card- stores ledger.
(18 hours)
UNIT III
Issue procedure- pricing of materials –first in first out –last in first out- Highest in first out –simple
average- weighted Average.
(18 hours)
UNIT IV
Marginal costing – meaning – basic problems in marginal costing – break even analysis
(18 hours)
UNIT V
Processes costing –meaning –difference between processes costing and job costing – feature – costing
procedure- losses and gains in process – normal loss – abnormal losses – abnormal gain
COURSE BOOK:
R.S.N. Pillai and Bhagavathy , 2004, Cost Accounting, S.Chand&CompanyLtd
REFERENCE BOOKS:
1.
S.P. Jain and K.L .Narang,2008, Advanced cost accounting, Kalayani Publishers
2.
N.K. Prasad , 2004, Cost Accounting, principles and problems, S.Chand &Company Ltd
3.
S.P. Iyyangar, 2002, Cost Accounting, S.Chand &Company Ltd - 2002
59
(18 hours)
ENTREPRENEURSHIP
Semester: VI
Hours: 6
Code
Credit: 5
: 14BB6MC13
LEARNING OUTCOME:
The syllabus is framed in order to create and motivate to become future entrepreneurs.
UNIT I
Entrepreneur-Definitions- characteristics-function of entrepreneur-types of entrepreneur-Coles
classification- other classification-entrepreneur and economic development.
(18 hours)
UNIT II
Women entrepreneurs- concept of women entrepreneurs-factors influencing the women entrepreneurtypes of women entrepreneur- problems of women entrepreneur- remedial measures.
(18 hours)
UNIT III
Incentives for small scale units-meaning-objectives-subsidy-tax concession-marketing and export
assistance-technical assistance-entrepreneurial development program-objectives. Sickness in small
scale industry-definition- signal and symptoms of industrial sickness-magnitude of sickness-causes of
industrial sickness-measurer to prevent sickness.
(18hours)
UNIT IV
Starting a small scale industry- business idea-identifying business opportunity- form of ownershiplocation –land –registration-term loans and working capital-subsidy-machinery-power –insurance-raw
material-trial runs- commencement of commercial production.
(18 hours)
UNIT V
Project report-Meaning- Components of project report-contents-Importance-Reasons for failure of
project report-model project report.
(18 hours)
COURSE BOOK:
E.Gordon K.Natarajan, 2009, Entrepreneur Development, Himalaya publishing house
REFERENCE BOOKS:
1.
Dr.V.Balu 2001, Entrepreneurship & management of small business Sri Venkateshwara, publications
2.
VasanthDesai, 2003, Dynamics of entrepreneur development and management, Himalaya Publishers
3.
C.B.Gupta & N.P.Srinivasan , 2006, Entrepreneurial Development, Sultanchand & sons
4.
S.Anil Kumar, 2003, Entrepreneurship Development, New age international publishers
60
COMPANY LAW
Semester: VI
Hours: 6
Code
Credit: 5
: 14BB6MC14
LEARNING OUTCOME:
To educate the students about the formation of the company.
UNIT I
Definition of company – characteristics of a company – company distinguished from partnership –
classification of companies – on the basis of incorporation,
- liability – number of members –
control- ownership – foreign company.
(18 hours)
UNIT II
Formation of company – Incorporation of company – certificate of incorporation – promoter –
functions of a promoter – legal status of a Promoter – fiduciary position – provisional contracts.
(18 hours)
UNIT III
Memorandum of Association – contents of memorandum – Doctrine of ultra vires – Articles of
association – contents of articles – Distinction between articles of association and memorandum of
association – Doctrine of indoor management – Exceptions.
(18 hours)
UNIT IV
Membership in a company – members and shareholder – distinction – cessation of membership –
Rights and liabilities of members – company management – Directors – Appointment of directors –
position of directors – powers, duties and liabilities of directors.
(18 hours)
UNIT V
Meetings and proceedings- kinds of meeting – General meetings of shareholders – Annual general
meeting – extraordinary general meeting – winding up – meaning – modes of winding up.
Course Book:
N.D.Kapoor, 2009, Mercantile Law-28th edition 2004, Sultanchand & Sons
Reference Books:
1.
N.D. Kapoor, 2009, Company law, Sultanchand & Sons
2.
S.Kathiresan & Dr.V.Radha, 2003, Company law, Prasanna publishers
3.
Ashok K.Bagrial, 2005, Company law, Vikas publishing house
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(18 hours)
PROJECT- INPLANT TRAINING
Semester: VI
Code
Hours: 6
: 14BB6PR01
Credit: 5
Two weeks (15 days) practical training is compulsory for all the candidates for the successful Completion of the
BBA course.
The Practical training may be arranged during the winter vacation after the V Semester. The training
shall be in manufacturing companies which covering all the functional Areas of management such as
production, marketing, finance, purchase departments. After the Completion of the training the students have to
produce a certificate from the concerned Institution and has to submit the training report in the prescribed format
(40 to 50 pages). The Project report has to be submitted at the end of the VI semester.
62
FINANCIAL INSTITUTIONS AND SERVICES
Semester: VI
Hours: 4
Code
Credit: 3
: 14BB6CE3A
LEARNING OUTCOME:
To enable the students to get idea about the financial institutions and services rendered by banks.
UNIT I
Indian Financial System – Money market – Capital market and classification of money and capital
markets.
(12 hours)
UNIT II
Commercial Banks – Functions of Commercial Banks – Regional Rural Banks – Function of Regional
rural banks – Cooperative Banks – meaning and function of Cooperative Banks and service rendered
by Cooperative banks.
(12 hours)
UNIT III
Merchant Banking –Meaning – Services rendered by merchant‘s bankers – factoring – definition –
characteristics of factoring – types of factoring.
(12 hours)
UNIT IV
Mutual Funds – Raising funds through mutual funds – Types of mutual funds- venture capital –
meaning – definition – features and methods of evaluations.
(12 hours)
UNIT V
Financial Institutions – UTI, LIC, GIC, Non Banking Financial Institutions (NBFI)
(12 hours)
COURSE BOOK:
1.
E.Gorden and K.Natarajan, 2004, FinancialMarketsAndInstitutions, Himalaya publishing house
2.
E. Gorden and K. Natarajan , 2008, Banking, Himalaya publishing house
REFERENCE BOOKS:
1.
G.Ramesh , 2006, Financial markets and institutions, Baby concept publishing company
2.
Dr. S. Gurusamy , 2004, Financial Services & System, Vijay Nicole imprints private limited
63
FINANCIAL MANAGEMENT
Semester: VI
Hours: 4
Code
Credit: 3
: 14BB6CE3B
LEARNING OUTCOME:
To educate the students to get an idea about the various areas in financial management.
UNIT I
Financial management - meaning – definition-objectives of financial management - profit
maximization - wealth maximization - scope of financial management financial-liquidity vs.
profitability.
(12 hours)
UNIT II
Capital structure - meaning – definition –capital structure vs. financial structure-patterns of capital
structure- point of indifference- determinants of capital structure .
(12 hours)
UNIT III
Cost of capital meaning-definition-importance-concept of capital Budgeting – meaning – definitionkinds of capital investment proposals - methods of Investment Evaluation - pay back period method,
Accounting Rate of Return - Discounted cash flow method - net present value method.
(12 hours)
UNIT IV
Working Capital – meaning – definition – need – types of working capital – factors determining
working capital- sources of working capital.
(12 hours)
UNIT V
Dividend –meaning- definition- nature of dividend decision-dividend policy-meaning-definition factors influencing Dividend policy - forms of Dividend – bonus shares and its advantagessignificance of stability of dividends.
(12 hours)
COURSE BOOK:
S.N. Maheswari , 2002, Management accounting & financial control Sultan Chand & Sons
REFERENCE BOOKS:
1.
I.M. Pandey , 1995, Financial Management , Vikas Publishing house
2.
Prasana chandra , 1997, Financial Management , Tata McGraw hill publishing
3.
P.Periyasamy , 2009, Financial Management, The McGraw hill publishing
64
INTERNATIONAL BUSINESS
Semester: VI
Hours: 2
Code
Credit: 2
: 14BB6SK04
LEARNING OUTCOME:
To provide in-depth knowledge about international business.
UNIT I
International Business: Introduction – Evolution –Stages of internationalization – Domestic Company,
International Company, Multinational Company, global Company, Transnational Company. (6 hours)
UNIT II
International Business Approaches – Ethnocentric Approach, Polycentric Approach, Regiocentric
Approach, Geocentric
Approach. –goals of international business.
(6 hours)
UNIT III
Multinational corporations Definitions – Factors contributed for the growth of MNCs –Advantages and
disadvantages of MNCs – Relationship between head quarters and subsidiaries –MNCs in India
(6 hours)
UNIT IV
Globalization: Meaning definition- features – stages of globalization – Globalization
of market,
globalization of production, globalization of investment and technology- advantages of globalization,
disadvantages of globalization .
(6 hours)
UNIT V
World Trade Organization: Introduction –General Agreement on Tariffs and Trade(GATT)Establishment of WTO –Difference between GATT and WTO- Functions of WTO – Organization
structure of the WTO .
(6 hours)
COURSE BOOK:
P.Subba Rao, 2006, Internation business, Himalaya Publishing House
REFERENCE BOOKS:
1.
Devendra Thakur, 2009, Globalization and International Business, Pass publication
2.
Thakur D, 2008, International Business for third world countries, Kalyani publication
3.
Alkhafaji A.F, 2003, Competitive global management principle, Sultan Chand & sons
65
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