Member Matters
Because our members...matter
PRSRT STD
U.S. POSTAGE
PAID
GREENSBORO, NC
PERMIT NO. 389
Volume XVIII, Issue 4
April 2016
www.mygma.org
Participation
=
Success
225 Commerce Place
Greensboro, NC 27401
336/378-6350
www.mygma.org
Special thanks to GMA’s
printing and mailing sponsor
Get your message to over
2,000 Triad professionals.
For a small investment,
GMA will include your
8½” x 11” promotional
piece in a future issue of
this newsletter. Space is
extremely limited and
selling fast, so call
378-6350 today to
reserve your space.
Show Us Your Plaque!
April
May
5
10
Center City A.M. Briefing
After Work Network
8
11
Noontime Network
New Member Orientation
8
14
Deadline for Retailer of the Year
Nominations
Law Enforcement Memorial 5K Run
19
14
Workplace Workshop
Police and Citizens Appreciation
Dinner
19
25
Teach Me Tuesday
Digital Marketing Institute
30
Hendrix Business Systems
4275 Regency Drive #200, Greensboro
(336) 338-1198
Email a photo of you with your GMA membership plaque to
[email protected] to be considered for a future issue of
Member Matters.
Attendees of meetings and events at GMA’s office (225 Commerce Place) may use one of the six spaces available
in GMA’s lot marked “VISITOR” only. Metered parking is also available along Commerce place for 75¢ per hour. If
you park in the metered spaces, you are responsible for feeding your meter. Do not park in any space marked
RESERVED, either in GMA’s lot or along Commerce.
Office Closed—Memorial Day
Event Registration
Unless otherwise noted, all events are included with your GMA membership dues at no additional charge for all
employees. Advance registration is REQUIRED to ensure we have ample food, seating and other accommodations for all
attendees. Please visit mygma.org to register online or call our office at (336) 378-6350.
Networking Group Meetings
Networking Gurus: Mondays 11:45 am - 1:00 pm
BIZ-Links: Thursdays 7:45 - 9:00 am
C.A.N. Group: Fridays 7:45 - 9:00 am
Date: Tuesday, April 5
Time: 8:00 - 9:00 am
Breakfast and Networking at
7:45 am
Location: GMA
225 Commerce Place,
Greensboro



Bimonthly breakfast forum bringing together
downtown stakeholders to network, share
information, support downtown businesses and
provide programs related to downtown
development.
Hear reports from the City of Greensboro, GMA,
Downtown Greensboro, Inc., and various other
downtown business and organizations.
April’s special guest speaker is Tom Phillion of
ArtsGreensboro.
Retailer of the Year Award
GMA presents the 18th Annual Guilford Merchants
Association/Greensboro Chamber of Commerce Small
Business Retailer of the Year Award. This award
recognizes the accomplishments of an individual retail
business. Criteria include: Owns or operates a retail
business with fewer than 100 employees that has been
open for at least three years, shows growth in
employees or sales volume, and is involved in
community service. Complete the enclosed nomination
form to nominate your own or another business for this
award. All nominations are due to GMA by 5:00 pm on
Friday, April 8th. Call GMA at 378-6350 with any
questions.
Awards will be presented at the Small Business Awards
Luncheon hosted by the Greensboro Chamber of
Commerce on Tuesday, May 5. Tickets are available;
call 378-6350 for additional information.
Date: Friday, April 8
Time: 11:30 am-1:00 pm
Location: Wingate by
Wyndham Airport
3901 Sedgebrook Drive,
High Point



Wrap up your week with a midday break to make
new business connections.
Lunch provided.
FREE, member-exclusive event.
Sponsor
Common Sense
Customer Service is
NOT Really So
Common!
Presented by Nancy Friedman, The
Telephone Doctor
Date: Thursday, April 14
Location: Embassy Suites
204 Centreport Drive, Greensboro
Workshop Time: 8:00 - 10:00 am
Breakfast and Networking at 7:30 am
You hear it over and over… customer service is just plain
old common sense, isn’t it? Well if it were, there wouldn’t
be so much talk about it! In this program, Nancy goes
over the subtle differences between what’s right and
what’s not; what’s common and what’s uncommon; and
the words and actions that frustrate the customer, no
matter what industry. If you’ve ever been irritated by a
service situation and thought, “a little common sense
would fix this,” then this program is perfect for you and
your staff. Attend this laugh-out-loud funny workshop,
where you will learn “common sense” ideas and
techniques and how to apply them to your business!
Nancy Friedman—a popular and sought-after speaker,
as well as a long-time GMA favorite—has helped
hundreds of organizations with her powerful message
and real-world takeaways. Audiences walk away with
tips, ideas, skills, and techniques they can use
immediately and forever.
Wage and Hour
Management: Common
Mistakes and
Upcoming Changes
New Member Orientation
Date: Wednesday, May 11
Time: 8:00 - 9:15 am
Location: GMA ~ 225 Commerce Place, Greensboro
Registration: Visit mygma.org or call 378-6350.




Learn how to make the most of your new GMA
membership.
Great for new members, new employees of member
companies, or anyone looking for new ways to
maximize their GMA membership.
Fast-paced, informative, and fun!
Meet fellow new members as well as GMA veterans.
Date: Tuesday, May 10
Time: 5:00 - 7:00 pm
Location: Heritage Greens
801 Meadowood Street,
Greensboro




Interactive networking event featuring our signature
sticker game.
Don’t forget your business cards. Network to make
new connections and win great prizes.
Complimentary refreshments.
FREE, member-exclusive event.
Sponsors
Donated by RH
Barringer
Presented by Mark Moser of The Davidson Group
Date: Tuesday, April 19
Time: 8:30 - 10:00 am
Breakfast and networking at 8:15
Location: GMA ~ 225 Commerce Place, Greensboro
By now, you’ve probably heard about the proposed
changes to the Department of Labor’s overtime rules.
Many salaried employees who were once exempt from
overtime pay will no longer qualify for the exemption.
What impact will these changes have on your
organization and your team? What do you need to do
now to get prepared? Attend this session to learn some
workforce management strategies that will keep your
company in compliance with the law while keeping your
staff motivated and engaged. You’ll also learn about
some of the most common errors in wage and hour
management and how to correct any mistakes without
disrupting your business operations.
Arts in Business Award
ArtsGreensboro, in partnership with GMA, the
Greensboro Chamber, and the NC Entrepreneurship
Center at UNCG, is accepting nominations for the 2016
Arts in Business Award. This annual award recognizes a
Greensboro small business for its leadership and
commitment to the arts and its impact on the arts over
the past year, as measured by activities, projects, and/
or events in support of any aspect of the arts.
Nominations for the 2016 Arts in Business Award are
due to ArtsGreensboro no later than 5:00 pm on
Tuesday, April 12th. Individuals and organizations are
encouraged to nominate their own businesses or
another that fulfills the criteria. Nomination forms are
available at artsgreensboro.org.
National Peace Officers Week
National Peace Officers Week is a time dedicated to
celebrating the commitment and sacrifice of law
enforcement and spotlights the long partnership
between GMA and the Greensboro Police Department.
Opportunities to show your support will include the
following:
Run in or volunteer for the Law Enforcement
Memorial 5K to benefit Special Olympics. The race is
scheduled for Saturday, May 14th and will begin at
8:30 am at Police Plaza in Downtown Greensboro.
Contact Sherry Bruscino at 430-6379 for more
information.
Attend a memorial service remembering the fallen
officers of the Greensboro Police Department and other
local law enforcement agencies on Tuesday, May 17th
at 10:00 am at Governmental Plaza on Greene Street
in downtown Greensboro.
Attend the Police and Citizens Appreciation Dinner
on Thursday, May 19th for an evening of celebration
and honor recognizing the outstanding achievements of
today’s police officers and remembering those we have
lost. The dinner will be held at the Elm Street Center
with cocktails at 5:00 pm and the dinner at 6:00 pm.
Sponsorship opportunities are available to demonstrate
your support. Visit www.policedinner.com for updates
on these events.
Display a blue light or ribbon on your property during
the week of May 15 - 21. GMA is pleased to provide
standard incandescent blue light bulbs and/or ribbons
to the first 100 members to request them by calling
378-6350 or emailing [email protected] by Friday,
April 29th.
What You Need to
Know about Social
Media Ad Buys
Presented by Kristen Daukas of Atlantic
Webworks
Date: Wednesday, May 25
Time: 11:30 am - 1:00 pm
Lunch and Networking at 11:15 am
Location: GMA ~ 225 Commerce Place, Greensboro
Social media is free. Social media marketing is
not.
Gone are the days where you could post
information to your social media accounts and expect
to generate results. In order to have an effective social
media presence for your business, you must allocate a
budget for ad buys. This session will teach you
strategies and techniques to improve the results of your
social advertising on Facebook, LinkedIn and Twitter.