PROMOTIONAL PRODUCTS PRIMER
Hot products
equal cool profits
I
t’s no wonder promotional products
exhibitors occupy more and more space at
industry trade shows each year. Even in the
current economy, businesses must still establish brands, promote products and services,
reinforce logos and reward loyal employees and
customers. Well chosen, customized products can
give end-users the best promotional bang for their
bucks in accomplishing these goals.
On the other hand, distributors can’t
deny the opportunities created by existing
customer relationships and one-stopshopping convenience for offering the
profitable marketing tools. The promotional products industry reported more
than $19 billion in sales last year—Print
Professional’s top 100 distributors
accounted for $340 million of that
total (up $91 million from the
previous year). The following
promotional items—courtesy of
Promo Marketing magazine—
can help both promo pros and
novices alike kick-off a new year
of sales success.
Pop the Hood
Royal Apparel—Organic Hooded Fleece
Jacket
• Now available in 100 percent super-heavyweight, 7.2 oz. organic cotton
• Full-front zipper, ribbed knit cuffs and
bottom band, and a hood with a drawstring
• Sizes: S to 4XL
(866) 769-2517
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PRINT PROFESSIONAL ◆ DECEMBER 2008
PROMOTIONAL PRODUCTS PRIMER
Good Natured
Custom Printing II—
Natural Fiber Jute Tote (Small)
• Made with biodegradable fibers
• Woven material is laminated inside for
enhanced strength and durability
(800) 234-5740
Good Jeans
PPC/greatStuff!—
Paperclip Message Holder
• Now available in
recycled denim
• Clip attaches snugly to
the base to create a great
desktop paper/note
holder capable of holding
30 sheets of paper
• 4½" when assembled
(419) 524-8422
Go Pro
Pro Golf Premiums—Titleist Pro V1
• Provides longer, more consistent distance
• 392 dimple design with staggered wave parting
line and exclusive A.I.M. sidestamp
• Imprint area: 7⁄8" diameter
(800) 890-6068
Out of the Woodwork
Halls & Company—Goodkind Camp Fire
Wood Badges
• Made from maple solids
• The badge is laser-imprinted and optional
personalization is available
• Comes in a variety of sizes
(800) 779-5612
Eco-centric
Drummond Printing—
Recycled Pocket Coil
Notebooks
• Made with 100 percent
post-consumer recycled
content
• Covers are natural,
lightweight chipboard
• Size: 27⁄8x43⁄4"
(800) 284-2456
DECEMBER 2008 ◆ PRINT PROFESSIONAL
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PROMOTIONAL PRODUCTS PRIMER
Meet Your Mat
CounterPoint—Counter Mats
• A variety of hard-surface, fabric and
window counter mats is available
• Six standard sizes, as well as numerous base and surface options
• Size: 12x18"
(888) 876-6292
Type Cast
Logomark—Black
Washable Flex Keyboard
• Washable, flexible,
silicon keyboard
• Features medical-grade
silicone construction, UVreinforced keys and a 24K
gold USB connector
• Price includes one-color,
one-location imprint
(800) 789-4438
Ahead of Schedule
Finn Graphics—Full Color Vinyl
Calendar
• Has a 13-month pad
• More than 365 days of advertising
for pennies a day
(800) 543-3466
Short Circuit
Holloway Sportswear—Circuit
• Jacquard polo with a two-color
design and Dry Excel micromesh
blocking placed along heat zones
• Matching self collar, zip-neck styling,
raglan sleeves and tagless labeling
• Sizes: S to 3X
(800) 331-5156
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PRINT PROFESSIONAL ◆ DECEMBER 2008
PROMOTIONAL PRODUCTS PRIMER
Break the Ice
Diversified-Adtee—Ice Scraper with Squeegee
• Becomes part of an end-user’s morning routine
• Squeegee side removes fog and rain
(800) 779-0038
Make a Note of it
Waldor Products—Note Poster in Riviera
Colors
• Pebble grain vinyl stitched to a woven khaki
nylon
• Case is 3¼x3¼" and contains a 3x3", 50-sheet
notepad
• Imprint area: 21⁄4x11⁄2"
(800) 481-3042
Custom is Always Right
JMTek/CorporateKey—Custom USB Drive
• Data load up to 25 MB
• Includes one-location, one-color imprint
(866) 438-5655
Play Tag
MOCAP—Acrylic Key Tags
• Full-color printing inside high quality durable
acrylic
• Stock shapes include circle, square, and small
and large rectangle
(800) 599-5599
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PRINT PROFESSIONAL ◆ DECEMBER 2008
PROMOTIONAL PRODUCTS PRIMER
Hang Time
Julie of California—Lanyards
• Choice of standard fitting
• Safety release fastener optional
• Sizes: 3⁄8" to 1⁄2x10" silk screen or 1⁄2" to
3
⁄4x19" woven
(800) 423-9200
The Tough Go Shopping
Keep it Clean
Aakron Rule—Non-Woven All Purpose Apron
with Full Color Digital Imprint
• Water-resistant, nonwoven material with tie
waist straps
• Also available in lime green with yellow trim,
blue with lime green trim, and red with orange
trim
(800) 828-1570
Hit Promotional Products—Non-Woven Shopper Tote
• Made from nonwoven, coated, water-resistant
polypropylene
• Recyclable, reusable and hand washable
• Colors: black, white, royal blue, kelly green, red or
forest green
(800) 237-6305
Where There’s a Pill
KTI Promo—4 Alarm Pill Box
• Has four alarms per day to remind users of
medication times
• Four separate compartments on the reverse side
are good for convenient storage
• Imprint area: 17⁄8x5⁄8"
(800) 275-6387
DECEMBER 2008 ◆ PRINT PROFESSIONAL
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PROMOTIONAL PRODUCTS PRIMER
Measure for Measure
Profile Accessories—Ruler
Emery Board
• Perfect for a variety of sectors
including schools, real estate and
insurance promotions
• Comes with a ruler on
one side and a company’s
message on the other
• Imprint area: 5x.5"
(800) 506-9618
Great on Paper
3M Promotional Markets
Department—Post-it Custom
Printed Poster Paper
• Colorful, professional and
immediately ready to display
• Available in two printing methods
• Sizes: 11x17" and 81⁄2x11"
(800) 328-2407
The Color of Money
Crystal D—Recycled Cash Plaque
• Made from 100 percent postconsumer recycled U.S. currency
• Available in three sizes: 7x9",
8x10" and 9x12"
(800) 544-1131
Buy, Buy Again
Window Dressing
Digispec—Frame-It FLEX
Window/Photo Mouse Pad
• Offers custom window shapes
and sizes, multiple windows as
well as creative window
placement
• No additional charges
for multiple or custom
size/shape windows
(800) 873-9133
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Avaline—Reusable Shopping Bags
• Designed to fit over supermarket
checkout frames
• Comes with an interior pouch so they
can fold up into themselves
• Crafted from ripstop fabric and
available in four colors
(800) 932-8256
PRINT PROFESSIONAL ◆ DECEMBER 2008