Giles and Posner
Peanut Butter Machine
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Table of Contents
Introduction ................................................................................................................................................ 4
Technical Overview ................................................................................................................................... 5
The Problem ............................................................................................................................................ 5
What does the machine look like? ....................................................................................................... 6
How does the machine work? .............................................................................................................. 7
What are the system requirements? .................................................................................................... 7
Solution........................................................................................................................................................ 8
Benefits .................................................................................................................................................... 8
Conclusion .................................................................................................................................................. 9
Company Information ............................................................................................................................. 10
Where to Purchase ............................................................................................................................... 10
Testimonials .......................................................................................................................................... 11
Sources ....................................................................................................................................................... 12
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Executive Summary
The purpose of this technical marketing paper is to provide specific details about
the Giles and Posner Peanut Butter Machine for retailers wishing to sell the product in
their retail stores.
Purchasing peanut butter from large manufacturers limits the control consumers
have over ingredients. The additives – primarily salt, sugar and oils – that are added
during manufacturing of peanut butter all contribute to health problems. For example,
salt can increase blood pressure that can lead to strokes and heart failure. Excess
sugar consumption can lead to obesity and diabetes, yet another health risk.
Consuming too many additives puts additional stress on our kidneys that filter waste
and excess water out of our bodies. Choosing foods that have reduced amounts of
additives put less stress on our kidneys. Choosing foods with lower quantities of
additives translates into a healthier life style.
The Giles and Posner Peanut Butter Machine has four major parts. These parts
include the hopper, the stand, the grinder and the product bowl. Nuts are funneled from
the hopper into the grinder. The grinder breaks the nuts into pieces separating the oil
from the nut matter. The paste that forms is funneled into the product bowl where it is
collected for use. In order to make the machine work, all the consumer needs is an
electrical outlet and nuts.
Producing peanut butter at home ensures that consumers have control over what
additives are used in the finished product. There are three benefits to using the Giles
and Posner Peanut Butter Machine: the ability to choose consistency, the ability to
multitask while making the product and the ease of cleaning. The dial on the front of the
machine allows the consumer to choose from chunky to smooth peanut butter. As the
machine functions on its own, the consumer can do other tasks around the kitchen while
the machine produces delicious peanut butter. Finally, the machine disassembles for
easy cleaning.
With the aid of the Giles and Posner Peanut Butter Machine, fresh, homemade
peanut butter can be produced in minutes with little effort. With the knowledge that there
are little to no additives, consumers can feel confident that they are making a healthier
choice.
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Introduction
This paper outlines the issue with additives used in peanut butter manufacturing
and provides a simple solution.
One of the current trends in healthy eating is organic food. Organic means that
foods are produced without the added chemicals such as insecticides and fungicides.
Chemicals were introduced in the twentieth century to lessen the destruction of crops
due to pests and disease. As society becomes more aware of how foods are grown and
produced, other additives also become an issue.
This paper includes two sections: a technical overview and a solution. The
technical overview explains the problem with manufactured peanut butter, describes
what the Giles and Posner Peanut Butter Machine looks like, how the machine works
and what is needed to operate the machine. The solution explains how the machine
helps diminish the problem and discusses the benefits of producing your own peanut
butter.
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Technical Overview
The technical overview includes four topics: the problem with manufactured
peanut butter, what the peanut butter machine looks like, how the peanut butter
machine works and the system requirements for the machine.
The Problem
Purchasing peanut butter from large manufacturers does not guarantee that the
peanut butter is as healthy as it can be. Extra salt and sugar is added to enhance the
taste. Additives such as oil and other stabilizers are added to eliminate separation of oil
and other ingredients and increase shelf life. When purchasing products, the consumer
has little control over what is included in the final product. Many manufacturers have
created multiple types of peanut butter that eliminate salt and sugar or the stabilizing
additives but consumers still have little control over ingredients.
Adding salt, sugar and additives to peanut butter contributes to health risks. A
high salt intake can cause hypertension also known as high blood pressure1. Persistent
hypertension can lead to strokes and heart failure in addition to other complications that
can lower life expectancy and lead to death. Eating large quantities of processed sugar
in foods can lead to obesity and diabetes. Making little changes in habits such as
exercising regularly and making good food choices can reduce the risks of hypertension
and obesity. Even making small changes such as eating homemade foods or reduced
salt and sugar foods can help.
Finally, additives in processed foods put a stain on your kidneys2. Our kidneys
work hard to filter waste and extra water out of our bodies3. Choosing foods that go
through less processing and contain reduced amounts of salt and sugar translate into
quality food and put less stress on our kidneys. Over time, this means our kidneys will
function effectively and contribute to a healthier life style.
1 Health Canada. “It’s Your Health”. http://www.hc-sc.gc.ca/hl-vs/iyh-vsv/food-aliment/sodium-eng.php .
2 Natural Therapy Pages. “Kidney Health.”
http://www.naturaltherapypages.com.au/article/kidney_health.
3 Kidney Health Australia. “How our Kidneys Work.”
http://www.kidney.org.au/KidneyDisease/Howourkidneyswork/tabid/590/Default.aspx .
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What does the machine look like?
The Giles and Posner Peanut Butter Machine is designed with a retro look and
can be easily identified by the bright red color. The whole device stands 25.3 cm high,
8.2 cm wide and 15.5 cm deep (See Figure 1: Peanut Butter Machine Dimensions).
8.2 cm
15.5 cm
25.3 cm
Figure 1: Peanut Butter Machine Dimensions
There are 4 main parts: the hopper, the stand, the grinder and the product bowl
(See Figure 2: Peanut Butter Machine Main Parts).
Hopper
Grinder
Stand
Product Bowl
Figure 2: Peanut Butter Machine Main Parts
The first part is the clear hopper, found at the top of the machine and holds the
whole, shelled nuts. The second part is the primary part of the machine: the stand. The
stand supports the hopper and encloses the grinder. This part is easy to recognize by
its bright red color. The grinder breaks the whole nuts into pieces. The final part is the
clear bowl, located under the spout that catches the finished peanut butter.
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How does the machine work?
The Giles and Posner Peanut Butter Machine uses a simple process to produce
peanut butter (See Figure 3: Peanut Butter Making Process). Peanuts are funneled from
the hopper into the grinder where the nuts are chopped into pieces. To optimize the
amount of peanut butter produced, the wheel on top of the hopper can be turned to
ensure all the nuts are funneled to the grinder. The grinding separates the oil in the
peanut from the rest of the matter that makes up a peanut and creates a paste. This
paste is peanut butter.
1. Peanuts are funneled through to the
grinder from the hopper.
2. The grinder chops the nuts into pieces.
Once the pieces have been ground small
enough, the natural oils are drawn out and
a paste is created.
3. After the paste is formed, it is
passed to the product bowl. The
peanut butter is now ready to eat.
Figure 3: Peanut Butter Making Process
What are the system requirements
The Giles and Posner Peanut Butter Machine runs on electricity and is fitted with
an electrical cord. The only requirement to run the machine is an electrical outlet and of
course, nuts.
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Solution
In order for consumers to avoid the additives companies use to produce peanut
butter, consumers can make their own peanut butter. The Giles and Posner Peanut
Butter Machine ensures that the process of making peanut butter is quick and easy.
Using the machine to produce peanut butter allows the consumer to control what
ingredients are used.
Having control over the ingredients in peanut butter may seem insignificant.
However, for consumers who are susceptible to heart disease, diabetes and other
health concerns related to additives in peanut butter, the control and knowledge of what
is used to produce foods is important. Being able to measure the quantity of salt, sugar
and oils can be crucial in the balance between preventing health problems and dealing
with them after it is too late.
Benefits
One of the benefits of the Giles and Posner Peanut Butter
Machine is the ability to choose chunky or smooth peanut butter.
The option is provided by a dial on the side of the machine that
allows the consumer to choose the level of chunkiness desired
in order to accommodate all preferences (See Figure 4:
Consistency Knob).
Figure 4: Consistency Knob
Another benefit of the peanut butter machine is the ability
to turn it on and leave it alone as other things are done in the
kitchen. The only thing that needs to be done during the process
is turn the wheel on the hopper to ensure that all the nuts are
getting through the grinder (See Figure 5: Mixing Wheel). Mixing
the nuts will optimize the quantity of the product by ensuring all
the nuts in the hopper are ground into paste.
Figure 5: Mixing Wheel
Finally, the peanut butter machine can be easily cleaned. The ability to
disassemble the main parts and wash them ensures that the device is clean. This will
help to avoid contaminating subsequent batches of peanut butter with bacteria or mold.
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Conclusion
Many of the foods purchased today are riddled with additives to preserve food
and to make it more appealing. These additives can contribute to serious health
problems such as heart disease and obesity. Producing peanut butter at home ensures
that consumers have a product that is healthy and as natural as possible. The Giles and
Posner Peanut Butter Machine makes this possible. The machine is easy to use and
only requires an electrical outlet and nuts to produce delicious peanut butter.
The quick and easy process of producing peanut butter at home provides
consumers with the ability to track and closely control the quantity of oils, sugar and salt
in food. While this may seem unimportant, for those who are susceptible to heart
disease, diabetes and other health problems associated with additives, the control is
priceless.
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Company Information
The Giles and Posner company can be contacted directly at:
Giles & Posner,
Unit 11, Orbital 25 Business Park, Dwight Road
Watford, WD18 9DA
Telephone: 01923 234040 (International +44 1923 234040)
Facsimile: 01923 245151 (International +44 1923 245151)
Email: [email protected]
To reach the North American suppliers of Giles and Posner products, contact
SKUMAX Inc.
34 Ferrah Street
Markham, Ontario
L3R 1N5
Telephone: 1-877-4-SKUMAX( 1-877-475-8629)
Facsimile: 1-877-475-4149
Email: [email protected]
Where to Purchase
The Giles and Posner Peanut Butter Machine can be individually purchased online from
the United Kingdom at:
www.gilesandposner.com for £29.99
www.firebox.com for £27.99 (EU residents only)
www.prezzybox.com for £27.95
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Testimonials
“I received one of these for Christmas off my wife and daughter as I love PB on
wholemeal toast before I go to work, my initial reaction was what have they bought this
thing for (seems like too much messing about) but how wrong was I. It takes a little
getting used to but it's amazing, it especially comes into its own when you combine nuts
(a personal favourite is Peanut, Brazil and Almond). Anybody who likes peanut butter
should try it, you won't be disappointed4.”
Jason Campbell, January 12, 2010
“Got this for a b-day present, at first I was like, when I am gonna use this?!? But I have
used this at least once a week since I got it, and made all types of lovely butters, from
peanut to almond, perfect! And there are no additives, so it’s pretty healthy as well.
Would thoroughly recommend for all you toast and peanut butter fans. I am officially
hooked.5”
Sarah Wilson, November 23, 2009
4http://www.prezzybox.com/products/index.asp?xpid=5505&TID=900&awc=164_1289789463_ac565f034
d4e13a06b16ad8d0144c39d
5http://www.prezzybox.com/products/index.aspx?pid=5505&TID=900&awc=164_1289789463_ac565f034
d4e13a06b16ad8d0144c39d
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Sources
Giles and Posner. www.gilesandposner.com. Accessed on November 22, 2010.
Health Canada. “It’s Your Health”. http://www.hc-sc.gc.ca/hl-vs/iyh-vsv/foodaliment/sodium-eng.php . Accessed on February 1, 2011.
Kidney Health Australia. “How our Kidneys Work.”
http://www.kidney.org.au/KidneyDisease/Howourkidneyswork/tabid/590/Default.aspx .
Accessed on February 3, 2011.
Natural Therapy Pages. “Kidney Health.”
http://www.naturaltherapypages.com.au/article/kidney_health . Accessed on February 3,
2011.
Peanut Butter Lovers. www.peanutbutterlovers.com. Accessed on December 8, 2010.
Prezzy Box. www.prezzybox.com. Accessed on December 8, 2010.
University of Maryland Medical Center. “Heart Disease: Tips for Prevention”.
http://www.umm.edu/features/tips_prev.htm . Accessed on March 14, 2011.
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