The 17th Annual K9-3K
DOG
WALK
& WOOFSTOCK
Dear Friend,
Thank you for your interest in becoming a Team Captain
for the SPCA of Wake County’s 2016 K9-3K Dog Walk and
Woofstock! We are expecting over 4,000 participants and
their dogs on October 2nd at Koka Booth Amphitheatre at
Regency Park. With every dollar you and team raise, you are
helping a homeless animal find a forever home.
As a Team Captain, you will help spread the message that
together we can make a big difference in the lives of
homeless pets. As part of our largest fundraising event, the
2017 K9-3K Dog Walk teams will be raising critical funds to
help the SPCA of Wake County.
With our Team Captain Kit, getting your team started
couldn’t be easier! You can start by registering online,
setting up your personal web page and inviting your friends, family and co-workers to join
the fun. You can also use the enclosed printed form to set up your team.
We will be with you every step of the way as you build your team and raise money. From
assisting you with setting up your fundraising page to suggesting creative fundraising
ideas, we are here to support you in achieving all your recruiting and fundraising goals. I’ve
enclosed a few resources to motivate and help you throughout your walk experience this
year. There are also resources available for you online at spcawake.org/walk.
On behalf of all the animals, thank you again for your interest and support of the SPCA of
Wake County. We look forward to walking with you in April!
Sincerely,
Maria I. Hernandez
Director of Corporate Relations
Amy Crum
Community Outreach & Events Manager
SPCA of Wake County | 200 Petfinder Lane, Raleigh, NC 27603 | 919-532-2082 | www.spcawake.org
The 17th Annual K9-3K
DOG
WALK
& WOOFSTOCK
When is the Dog Walk?
What else is there to do at the Dog Walk?
The K9-3K Dog Walk & Woofstock is on Saturday, April 2,
2016 at Koka Booth Amphitheatre in Cary. The fun begain
at 9am and lasts until 2pm.
There are so many things to do at the K9-3K Dog Walk
& Woofstock! You can enter our pets contests, including
best trick and best costumes. You can watch agility
demonstrations while enjoying great food from local food
trucks. And plan on visiting our many wonderful vendors and
sponsors at the Vendor Village. Enjoy live music while your
kids play in the Family Fun Zone.
Can anyone participate?
The K9-3K Dog Walk & Woofstock is open to the public
and all are welcome to the participate - and bring the
dogs! The route is stroller and pet-friendly.
If I have registered and am walking my dog, is it okay if my
spouse or partner comes along?
Registration for the event is per person, not per dog, so if
your spouse or other family member wants to walk with
you, registration is necessary. Register before March 1st
and receive $10 off each registration with the early-bird
special!
What about cat lovers? Do you have to bring a dog to walk
or can you come by yourself?
You don’t have to walk a dog to participate in the event.
We welcome cat lovers! In fact, walk in honor of your cat.
Where does the money go?
100% of the money you raise goes directly to helping
the homeless animals in our care. Your gifts help us care
for more than 3,400 cats, dogs, rabbits and other small
pets each year, as well as bring valuable services to the
pets and people in our community. Please know that your
support is vital to the SPCA of Wake County — donors make
all the work the SPCA does possible. We do not receive
any local, state or federal dollars. We are an independent
nonprofit organization and receive no funding from the
ASPCA.
Is my Dog Walk registration fee tax deductible?
What does it mean to be a Team Captain?
Team Captains help recruit and organize a team of walkers.
With our step-by-step guide to leading a winning team,
being a Team Captain is a fun and easy, and will help save
animals’ lives.
How can people register?
You can register online at spcawake.org/walk or use the
printed form included in this kit.
What is the deadline for turning in donations?
All of the money you raise needs to be turned in by April 30,
2016 to be eligible to win incentives. If you have registered
online, donations will show up on your personal fundraising
page once they have been processed.
Where do I send donations that I have collected?
We have several options for you to turn in your donations:
• Mail your donations off at the SPCA Pet Adoption Center,
200 Petfinder Lane, Raleigh
• Drop off your donations off at the SPCA Pet Adoption
Center, 200 Petfinder Lane, Raleigh
• Drop off your donations on Walk Day at the Check-In Area
Please make sure you include your participant information,
along with your donors’ information so that we can credit
your web page!
Unfortunately, no. The Internal Revenue Service considers
entry fees for charitable races and walks to be similar
to tickets for sports games, gala events or theater
performances — it is the price paid for attending and
participating. Since it is considered an entertainment fee,
it is not tax deductible. However, any donation above the
registration fee or made to support a Walk participant is.
SPCA of Wake County | 200 Petfinder Lane, Raleigh, NC 27603 | 919-532-2082 | www.spcawake.org
The 17th Annual K9-3K
DOG
WALK
& WOOFSTOCK
As a Team Captain, you can help make a
difference in the fight against pet homelessness.
Gather your friends, family and co-workers to
participate in the 2016 K9-3K Dog Walk &
Woofstock. Nothing beats the feeling of walking
around Symphony Lake knowing you are saving
animals’ lives!
You’re a leader in the fight to save the lives of
Wake County’s homeless pets.
Your steps help the SPCA of Wake County
serve more than 3,400 animals each year.
You ensure the SPCA of Wake County has the
resources to bring valuable services to the
pets and people in our community.
Recruit your friends, family and co-workers to
join your team.
Spread the word and fundraise for the 2016
K9-3K Dog Walk & Woofstock.
Organize your teammates, have fun and
achieve goals.
Help save the lives of homeless pets.
SPCA of Wake County | 200 Petfinder Lane, Raleigh, NC 27603 | 919-532-2082 | www.spcawake.org
The 17th Annual K9-3K
DOG
WALK
& WOOFSTOCK
You Can Raise $200 in One Week
The SPCA of Wake County is committed to raising funds to care for homeless pets in our
community, but we can’t do it without your help. Every dollar raised makes a difference and
collecting donations is easier than you think. Here’s a quick and easy guide to raising $200
in one week:
$ RAISED
$160
$140
$100
$75
$55
$25
Ask your Ask three Ask your Ask your
spouse or friends dog trainer boss to
partner to to give or pet sitter give $25
give $25 $10 each to give $20
DAYS
Ask two
Ask four
Ask four
relatives co-workers neighbors
to give
to give
to give
$20 each $5 each $10 each
SPCA of Wake County | 200 Petfinder Lane, Raleigh, NC 27603 | 919-532-2082 | www.spcawake.org
The 17th Annual K9-3K
DOG
WALK
& WOOFSTOCK
WEEK 1:
FEBRUARY 8 — FEBRUARY 12
REGISTER ONLINE:
Create your own Walk web page at spcawake.org/walk.
SET A GOAL:
How many walkers do you want to recruit to your team?
GET PEOPLE TO HELP:
Find a few family members, friends or colleagues interested
in participating who can help recruit team members and help
organize your team.
SEE IF YOUR COMPANY OFFERS MATCHING GIFTS:
Many companies have matching gift programs that will match
donations raised by your and your team. Contact your human
resources department to see if your company provides this benefit.
WEEK 2:
FEBRUARY 15 — FEBRUARY 19
DISTRIBUTE BROCHURES:
Place Walk brochures in high-traffic areas and let co-workers know
where they are located. Have walkers contact you directly so you
can keep track of your team members.
HANG POSTERS:
There are Walk posters included in your kit. Hang these in visible
locations. If you need more posters, please contact Amy at acrum@
spcawake.org or at 919-532-2087.
EMAIL YOUR TEAM WEB PAGE:
Send an email with a link to your web page to family, friends and
colleagues to recruit team members and get donations. Emphasize
the steps in “How to Raise $200 in One Week” in your email.
USE SOCIAL MEDIA:
Communicate to all your contacts via social media platforms you
use. Be sure to include #SPCAK93K.
WEEK 3:
FEBRUARY 22 — FEBRUARY 26
CONTINUE TO REACH OUT:
Continue to reach out to everyone you know who might be
interested in supporting the animals. On average it takes three
emails to get most people to go online and donate, so don’t be shy
about asking!
GET CREATIVE WITH RECRUITMENT:
Add a team link web page to your email signature, distribute
brochures to colleagues in your office and reach out through social
media. Make sure to encourage them to bring family and friends.
WEEK 4:
FEBRUARY 29 — MARCH 4
ENCOURAGE EMPLOYEES:
Encourage colleagues to create their own Dog Walk team and
foster competition for the most money raised or most walkers
participating.
START A TEAM CHALLENGE:
Start a Team Challenge in your workplace or social group.
WEEK 5:
MARCH 7 — MARCH 11
REVIEW YOUR GOALS:
See how you measure up to your original goal for team members.
Have you recruited enough walkers? If not, brainstorm with your
team about more people to join.
IDENTIFY YOUR TEAM:
Get your team noticed at the Walk! Find a creative way to “stand
out” at the Walk. Dress in the same color shirts, same hats or order
your own T-shirts. Dress your animals the same! Create a team
name. Have fun creating your “brand”!
REVIEW THIS CHECKLIST:
Review to make sure you haven’t missed any important tasks.
WEEK 6:
MARCH 14 — MARCH 18
STAY IN TOUCH:
Keep communicating with your team members. Set aside a few
minutes each day to email or call your team members and see how
they are doing with fundraising and recruitment.
HOLD A MEETING:
Get your team inspired with a meeting to coordinate last minute
details like where you will meet on site at the Walk.
WEEK 7:
MARCH 21 — MARCH 25
RALLY YOUR TEAM:
Maintain your team’s inspiration with a “One Week to Go” message.
MAINTAIN MOTIVATION:
Re-read “How to Raise $200 in One Week” and remind your team
members of these simple steps for a final push before the Walk.
WEEK 8:
MARCH 28 — APRIL 1
DOUBLE CHECK:
Check that everyone has asked if their employer has a matching gift
program.
DAY OF EVENT:
APRIL 2
REMIND YOUR TEAMMATES:
Remind your team where you will be meeting and to bring with
them any donations they have not yet turned in.
HAVE FUN!
Enjoy the Walk, the animals and the people. Be proud of what
you’ve done to save the lives of homeless pets.
POST EVENT:
APRIL 3 — APRIL 30
THANK YOUR TEAMMATES:
Follow up with a letter, email or phone call to thank them for their
teamwork and efforts. Encourage them to continue fundraising if
they are close to the next incentive level. Remind them to turn in
any donations not yet submitted. They can drop them off or mail
them to SPCA of Wake County, 200 Petfinder Lane, Raleigh, NC
27603.
SPCA of Wake County | 200 Petfinder Lane, Raleigh, NC 27603 | 919-532-2082 | www.spcawake.org