MEDIA KIT 2017
cyclepresse.com
DISTRIBUTION
Custom display racks in bike shops
and high-traffic locations build
awareness of the magazine and
enable cyclepresse to reach cyclists
at points of purchase, when they
are actively engaged with the sport.
› Bike Shops – More than 250
Distribution Points Targeted in
Québec and Ontario
› Network of Cycling Circuits
› Welcome Cyclists Accommodation
Cyclepresse Is the most widely
distributed cycling magazine on
the market. It’s available free
in more regions and bike shops than
any other publication.
› Cycling Clubs (Online Version)
› Trade Fairs and Shows –
Many Events Targeted
› Tourist Information Centres
› Cafés and Bistros
› Cycling Events
› Mountain Biking Trails
› Our online magazine enables
readers to stay connected and
to access every issue at their
leisure.
READERS
« 8 7% of our readers are riding at least
once a week »
GENDER
Males
Females
COMPLETED DEGREES
26%
AD SIZE
Size 1 page
9’’ x 10.785’’
65%
Highschool
35%
Cégep
30%
cover, add
0,125’’ bleed
University
44%
0,25’’
safety margin
Covert 2 et 3
1X = 2 750$
3X = 2 250$
Covert 4
1X = 3 950$
3X = 3 250$
1 full page
1X = 2 250$
3X = 1 500$
ANNUAL HOUSEHOLD INCOME
AGE
18-34 years
32%
40 000 $ to 74 999 $
29%
35-54 years
43%
75 000 $ to 99 999 $
46%
55 years
and +
25%
100 000 $ and +
25 %
Size
8,5’’ x 5,0625’’
1/2 page
horizontal
1X = 1 200$
3X = 1 000$
Source : Quant Cast - avril 2013
Every publication
40 200 copies
› 25 000 copies printed
› 1 5 200 digital prints
›M
ore than
70 000 readers
Size
4,125’’
x 10,375’’
Size
8,5’’ x 1,75’’
Size
4,125’’
x 5,0625’’
1/2 page
vertical
1X = 1 200$
3X = 1 000$
Header
1X = 750$
3X = 625$
1/4 page square
1X = 900$
3X = 750$
TECHNICAL SPECIFICATIONS
› Delivery FTP TRANSFER:
• For any material supplied by FTP,
a low-resolution PDF or JPEG made from
the file should be sent as a proof.
›F
TP site :
View contact details on your order form
• For any questions please contact:
[email protected]
› DIGITAL FILE REQUIREMENTS:
• Preferably send a high-resolution PDF
(PDF/X-1a) respecting the ad size.
• Bleed: If your image extends to the edge
of the cut line, your page layout needs to
extend to cover the standard 1/4” bleed,
1/8” on each side. This “safety area” is
required to ensure that no apparent
white or unprinted border is left around
the edge during the cutting process.
You should not place any important text
or image in this area.
• Total ink coverage for pictures should not
exceed 280%. For deeper black
(rich black), use 60C, 40M, 40Y and 100K.
Size
2,666’’
x 10,375’’
Size
8,5’’ x 3,25’’
1/3 page
vertical
1X = 1 500$
3X = 1 150$
1/3 page
horizontal
1X = 1 000$
3X = 850$
• Cyclepresse can also design your ad
upon request (additional fees applicable).
Size
17,5’’ x 3,25’’
1/3 spread
1X = 1 600$ 3X = 1 400$
BE VISIBLE
CYCLEPRESSE and SKIPRESSE are the most widely bilingual ski and cycle magazines distributed on the market.
You can find it FREE of charge in more regions and specialized boutiques than any other publication.
Season 7
PUR VÉLO
PAR
Your reference for
more than 30 years
EDITORIAL CALENDAR
EDITORIAL CALENDAR
Vol.7 No.1
Vol.31 No.1
Preseason edition 2017
FALL 2016 EDITION
PUR SKI
Backcountry
HUGO HOULE
NOUVEAUTÉS
BUYER’S GUIDE 2017
Road bike
PUR VÉLO
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March, 2017
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& NEW TRENDS
athlètes
+ AlexAnDre BiloDeAU
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gratuit
SÉCURITÉ
+ AMÉNAGEMENTS
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ÉVÉNEMENTS
+ TOP 10
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DE YVAN MARTINEA
+ LA GASPÉSIE
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MAI 2016 | VOLUME 6 #2
PIQUE-NIQUE
À VÉLO
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et
DUFOUR-LAPOINTE
+ KINGSBURY
SECTION
GRATUIT
On fête
nos 30 ans
OCTOBRE 2016 | VOLUME
DESTINATIONS
ANTON
+ CHAMONIX + ST
+ MAINE
+ JACKSON HOLE
BERNARD BRAULT
+ DANS L’ŒIL DE
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JUILLET 2016 | VOLUME
6 #3
SORTIES SKI
GRATUIT
Vol.7 No.2
Vol.7 No.3
Vol.31 No.2
Spring edition 2017
Summer edition 2017
EARLY WINTER SEASON
16/17 EDITION
Mountain Bike Buyer’s Guide 2017
Destination
2017
May 2017
July 2017
skipresse.c om
FAT SKI BUYER’S GUIDE
& ACCESSORIES
/skipressecyclepresse
Vol.31 No.3
WINTER
2017 EDITION
DESTINATIONS
Material
November 14th 2016
Material
December 2nd 2016
On display
December 5th 2016
On display
January 16th 2017
For more informations or to book an ad, please contact
Julie Duhamel, advertiser : [email protected] 514 714-3023
Philippe Dumaine, advertiser : [email protected] • 450 773-6028 • Mtl 514 875-1948
Anne-Marie Saint-Germain, editor in chief : [email protected] 450 773-6028 Mtl 514 875-1948
cyclepresse.com | skipresse.com
31 #1