DIGITAL SUMMIT PHOENIX 2017 SPONSORS
VENUE AND CONFERENCE INFO
VENUE AND CONFERENCE INFO
FEBRUARY 22-23, 2017
PHOENIX, AZ
WiFi Info
Contact Info
Network: DSPhoenix
Password: digital17
If you need after-hours assistance please
contact Autumn Quarantotto at (919)
529.5373 or [email protected]
For sponsorship information please
contact [email protected]
Official Mobile App
DIGITAL SUMMIT PHOENIX 2017 PARTNERS
To access the latest event information and
interact with fellow attendees, use the
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conference and request your password to
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UPCOMING 2017 DIGITAL SUMMIT SERIES
*For full session descriptions,
download the event app or refer to
digitalsummitphoenix.com/agenda
The Vertical Measures VIP Lounge
2017 GLOBAL PARTNERS
The VIP Lounge is available to Platinum,
VIP badge holders, Speakers, and
Sponsors for refreshments, light snacks,
and a quiet place to network and check
email.
Will I be able to view presentations
after the conference?
Yes! All presentations that Speakers have
approved for us to share will be posted
online within one week post-event.
Look for a post-event email with access
instructions.
Missed lunch or need a snack?
PRODUCED BY
A small concession is located in the lobby
during the following hours:
Wednesday: 1:00pm - 3:00pm
Thursday: 11:00am - 3:00pm
@DigSumPHX
#DSPHX
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December 5-6
Network:
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Password: digital17
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*For full session descriptions,
download the event app or refer to
digitalsummitphoenix.com/agenda
WEDNESDAY, FEBRUARY 22
8:30am - 12:45pm
Pre-Conference Intensive Workshops
The Proven 8-Step Formula to
Content Marketing (ChannelMix Stage 1)
• Shana Sullivan, Vertical Measures
Current Search Strategies That Will Increase
Your Exposure (Email on Acid Stage 2)
• Janet Driscoll Miller, Marketing Mojo
12:45pm
Main Conference Registration Opens
• Lee Odden,
TopRank Marketing
2:30pm – 3:00pm
How to Conquer the Content Marketing Trough
of Disillusionment (ChannelMix Stage 1)
• Quinn Whissen, Vertical Measures
Stop Worrying: How to Make Space When Huge
Goals Are Pressing In (Sprout Social Stage 3)
Presented by Emma
• Ethan Zoubek, Chief Revenue Officer
10:00am – 10:30am
How To Thrive in the Post-Digital Age - Tips and Case
Studies for How to Succeed (ChannelMix Stage 1)
• Eric Yale, Forrester
Customer First! How to Build an Amazing
Customer-Centric Approach to Content
Marketing (Email on Acid Stage 2)
• Amanda Nelson, Salesforce
Experiential Marketing: How the Best Brands
Amplify Their Live Experiences Through Digital
(Sprout Social Stage 3)
• Brendan Walsh, Mole Street
4:45pm – 5:15pm
The New Era of Contextual Marketing
(ChannelMix Stage 1)
• Matthew Sweezey, Salesforce
How to Get Real and Cut the BS in your
Millennial Marketing (Email on Acid Stage 2)
• Hassan Ali, Onion, Inc.
For All Your Eyes Only: Communicating Secrets
at CIA (Sprout Social Stage 3)
• Carolyn Reams, CIA
5:15pm – 6:15pm
Opening Cocktail Reception hosted by IBM
(Sponsor Area)
DAY 2
7:30am – 8:30am
Morning Coffee Networking (Sponsor Area)
The Potential Power of Digital Creative
(Email on Acid Stage 2)
• Samuel Kim, AOL
LINKS: The Most Important SEO Factor: How to Get and
Measure Them (Sprout Social Stage 3)
Presented by Internet Marketing Ninjas
• Jim Boykin, CEO
10:30am – 11:00am
Networking Break
11:00am – 11:30am
Discover What “Real” Customers Search: Keyword
Research of Today (ChannelMix Stage 1)
• Mindy Weinstein, Market MindShift
Digital Marketing: It's About Evolution, Not Revolution
(Email on Acid Stage 2)
Presented by IBM
• Jodi Wearn, Sr. Product Marketing Leader
Using Intent Signals to Understand, Develop and Measure
Audiences (Sprout Social Stage 3)
• Mike Clarke & Neil Hoyne, Google
11:45am – 12:15pm
Futureproofing your SEO (ChannelMix Stage 1)
• Mike King, iPullRank
1:40pm – 2:10pm
Snapchat for Business (ChannelMix Stage 1)
• Carlos Gil, BMC Software
Marketing to Fans: Advantages and Challenges of Sports
Marketing (Email on Acid Stage 2)
• Kenny Farrell, Arizona Diamondbacks
Programmatic Advertising: Beyond Reach, Frequency and
CPM (Sprout Social Stage 3)
Presented by Genius Monkey
• Jeremy Hudgens, SVP, Director of Client Solutions
2:20pm – 2:50pm
Improv Rules for Award-Winning Video Content
(ChannelMix Stage 1)
• Tim Washer, Cisco
Embracing the Impermanent: How to Master Snapchat and
Live-Streaming Video to Reach Younger Consumers
(Email on Acid Stage 2)
• Laura Wilson, Georgetown University
Crafting Lasting Relationships with Email: Successful
Email Marketing Looks More Like a Conversation
(Sprout Social Stage 3)
• Karen Talavera, Synchronicity Marketing
3:00pm – 3:30pm
4 Ways to Improve Your Branded Search Results
(ChannelMix Stage 1)
• Antonio Casanova & Joshua Lohr, Starcom
Create Winning Product Opportunities with Designers
(Email on Acid Stage 2)
• Ruthia He, Facebook
Evolve to Survive: How Purpose and Authenticity is the
Future of Brands (Email on Acid Stage 2)
• Mack Fogelson, Genuinely
3:40pm – 4:10pm
Effective Snapchat Storytelling Strategies
(ChannelMix Stage 1)
• Shaun Ayala, BestBuy
A Roadmap to Remarkable Marketing
(Email on Acid Stage 2)
• Tyler Farnsworth, August United
How to Use Passive User Data to Improve Conversion
Rates (Sprout Social Stage 3)
• Justin Rondeau, DigitalMarketer
Sales Gone Social: Lessons From Implementing Social
Selling at a B2B Company (Email on Acid Stage 2)
• Mandy Lin, SAP
5 Ways to Improve Your Email Campaigns
(and Get Better Results) (Email on Acid Stage 2)
Presented by Email on Acid
• John Thies, CEO
9:15am – 9:45am
Friction: The Only Thing Marketers Should Care
About Between Now & Forever
(ChannelMix Stage 1)
• Michael Barber, barber&hewitt
12:15pm – 12:35pm
Networking Lunch
4:20pm – 5:00pm
Closing Keynote
(ChannelMix Stage 1)
A Proven Cure for Shiny Object Syndrome:
Measurable Goals (Sprout Social Stage 3)
• Tiffany Starnes, Starnes Solutions
What We Talk About When We Talk About
Storytelling (Email on Acid Stage 2)
• Shawn Pfunder, GoDaddy
3:15pm – 3:45pm
Frankenpage: Using A Million Little Pieces of
Data to Reverse Engineer the Perfect Landing
Page (ChannelMix Stage 1)
• Oli Gardner, Unbounce
12:35pm – 1:30pm
Lunch Keynote
(ChannelMix Stage 1)
• Steve Wozniak
Co-founder, Apple
• Beverly Jackson,
MGM Resorts International
5:00pm – 6:00pm
Closing Cocktail Reception hosted by Emma (Sponsor Area)
2
8:30am – 9:00am
Evangelizing an Inbound Culture
(ChannelMix Stage 1)
• Jen Spencer, Allbound
AGENDA DAY
The Next Generation: What Marketers Can Learn
From Tech's Early Adopters
(Email on Acid Stage 2)
• Anne Gherini, Node
The Future of Marketing is Engaging Non-Fiction
(Sprout Social Stage 3)
Presented by Ideas Collide
• Rebecca Clyde, CXO
1
1:15pm – 2:15pm
Opening Keynote
Supercharge Your Content with
Influencer Marketing
(ChannelMix Stage 1)
4:00pm – 4:30pm
The Truth About Marketing Analytics
(ChannelMix Stage 1)
Presented by ChannelMix
• Matt Hertig, CEO
AGENDA DAY
Make Email Great Again - With an Actual Plan
On How to Do That (Sprout Social Stage 3)
• Michael Barber, barber&hewitt
THURSDAY, FEBRUARY 23