ALYESKA FAMILY LOGO GUIDELINES
updated 11/15
The logo expresses both the historical and geographic origin of Alyeska
Resort and reflects the Germanic script of classic nautical Charts.
(filename: AlyeskaResort_black)
The logo celebrates the unique Alaska landscape and depicts the view
from the top of Mt. Alyeska looking towards the Turnagain Arm.
(filename: HotelAlyeska_gold_CMYK)
Welcome!
Consistent use of our unique logos reinforces brand and strengthens our position
as one of the world’s premier resort destination businesses.
This guide is intended for anyone producing communications representing our
corporate identity, and are simplified to provide an at-a-glance set of rules for
correct implementation.
Electronic Logo Files Available
Low-res, web-quality digital files and high-res/vector print-quality versions of the
Alyeska Resort and The Hotel Alyeska logos can be downloaded online. The EPS,
PNG, and JPEG files will work on both Macintosh and Windows platforms.
Please visit this website link to download the appropriate artwork files:
www.AlyeskaResort.com/info/media-room
PNG and JPEG Logo Files
The PNG and JPEG file formats should be used for on-screen (Word, PowerPoint,
email, web) applications. These screen-resolution formats have been created at
a large size so that they can be proportionally reduced to produce good results
when used on-screen. Please note that this file format is not suitable for
commercial printing. When reducing, check the final result for legibility.
The PNG version contains an alpha channel meaning the logo does not appear in
a white box. This is preferred over use of the JPG version, which must appear in a
white box.
EPS Logo Files
The EPS file formats should be used for all high-resolution print applications.
The EPS files are scalable vector art created in Adobe Illustrator and will produce
the best results.
1
ALYESKA RESORT LOGO GUIDELINES
This memorable, historic Alyeska Resort logo is to be implemented on all
printed and reproduced materials representing the Alyeska resort. Do not
use the previous square “twin peaks” design on new materials.*
Download the logo files at: www.AlyeskaResort.com/info/media-room
4 SIMPLE RULES: Do not vary the rules below and proper logo usage is assured.
(minimum size shown)
1) The EPS version of the logo is provided at minimum allowed size (1” wide).
Do not reduce further. The logo must be clear and readable on all mediums and
should be enlarged appropriately for legibility. (filename: AlyeskaResort_black)
2) Use only the provided files. Do not alter in any way and do not recreate.
3) Logo must always be clearly legible over a background. A black logo and a
white logo version are provided. Never introduce other colors in the logo.
4) Do not place text or other graphic elements too close or overlapping the logo.
Surround the logo with a generous “clear space” rectangle so it stands on its own.
Clear space equal to the height of the logo’s letter “e” or greater is preferred.
Come Ski Today!
Four optional logo variations with official resort text are provided. Utilize the version that is most legible and appropriate
at your size usage. (filenames: AlyeskaResort_opt1_Black, AlyeskaResort_opt2_Black, AlyeskaResort_opt3_Black, AlyeskaResort_opt4_Black)
Unique identifying text may be added below the logo. Size the typeface so your
longest text line does not exceed the width of the logo. Only use Eurostile Black.
Eurostile Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abccdefghijklmnopqrstuvwxyz
1234567890
VEHICLE
MAINTENANCE
*For existing materials where the “twin peaks” logo cannot be currently changed (outdoor Hotel directional signage, employee metal name tags), future
versions should not use the older blue and purple coloration and only appear in gold, black, or white (see The Hotel Alyeska Logo Guidelines on Pg.4).
2
ALYESKA RESORT LOGO GUIDELINES continued
MERCHANDISE RULES AND ALLOWABLE LOGO VARIATIONS: Only merchandise, apparel and specialty items are
allowed logo variations. All design variations require approval by the Director of Retail and/or the Director of Marketing.
1) Stickers may only use the white logo on a black background.
2) The Alyeska Resort logo may be represented in any color that is appropriate for
the merchandise’s design and color (such as tonal embroidery, or complimentary/
contrasting to garment details like zippers and stitching).
3) Custom merchandise designs that include graphic elements unique to Alyeska
Resort for “special edition” logo items for retail sales and promotional purposes
are allowed. These may include previously developed and approved graphic
components such as existing outlet or event logos and trail maps.
4) The logo may be outlined only for Merchandise purposes.
5) Always use the provided Alyeska Resort logo. “Name drop” styles are
not allowed where vendors use the Alyeska Resort name in a preexisting design.
6) The logo may be reduced past recommended minimum size for merchandise
such as logo pens, provided the logo is clear, easy to read, and appropriate to the
scale of the item.
7) A type-only use of the Alyeska Resort name can be used where the Alyeska
Resort logo is limited by material, tools, readability or vendor capabilities
(embroidery, carved wooden signage, metal working, event awards etc).
Use Adobe Jenson Pro family or an alternative font that closely matches it.
The standard system font, Palatino, is a recommended close substitute.
Adobe Jensen Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abccdefghijklmnopqrstuvwxyz1234567890
ALYESKA RESORT
Palatino
ABCDEFGHIJKLNOPQRSTUVWXYZ
abccdefghijklmnopqrstuvwxyz1234567890
3
HOTEL ALYESKA LOGO GUIDELINES
This updated Hotel Alyeska logo is to be implemented on all
printed and reproduced materials representing The Hotel Alyeska.
Download the logo files at: www.AlyeskaResort.com/info/media-room
4 SIMPLE RULES: Do not vary the rules below and proper logo usage is assured.
(minimum size shown)
1) The EPS version of the preferred logo is provided at minimum allowed size
(1.75” wide). Do not reduce further. The logo must be clear and readable on all
mediums and should be enlarged appropriately for legibility.
(filename: HotelAlyeska_gold_CMYK)
2) Use only the provided files. Do not alter in any way and do not recreate.
The square mark can never appear by itself. However, the words “The Hotel
Alyeska” may appear by itself depending on size usage (see optional logos below).
3) The logo may only appear in one of three colors: gold (preferred), black, or
white. Never introduce other colors in the logo. The specs for the gold are:
Spot color:
Pantone Metallic 874
4-Color:
C0/M20/Y50/K30
RGB: R188/B155/G106
Websafe:#BC9B6A
Logo must be always clearly legible over a background. When the gold logo is
used, the preferred background color is black. Do not place the gold logo on a
background with insufficient contrast. For other backgrounds, use the white
“reversed out” or black version of the logo.
The Hotel Alyeska
ALYESKA RESORT
4) Do not place text or other graphic elements too close or overlapping the logo.
Surround the logo with a generous “clear space” rectangle so it stands on its own.
Clear space equal to half the height of the logo’s square or greater is preferred.
STAY
•
ALASKA
TODAY!
In addition to the preferred logo shown at top, three optional logo variations are
provided. Utilize the version that is most legible and appropriate at your size usage.
The first removes the text “Alyeska Resort • Alaska” should it become illegible.
(filename: HotelAlyeska_Opt1_gold_CMYK)
The second is text only. Do not type out the words. You must use the provided logo if
the words are intended as a logo (i.e. not part of a sentence).
(filename: HotelAlyeska_Op2_gold_CMYK)
The third version has “Alaska” beneath and should only be used when “Alyeska
Resort • Alaska” is illegible at a small size, yet our Alaska identity is still necessary.
(filename: HotelAlyeska_Opt3_gold_CMYK)
4
HOTEL ALYESKA LOGO GUIDELINES continued
MERCHANDISE RULES AND ALLOWABLE LOGO VARIATIONS: Only merchandise, apparel and specialty items are
allowed logo variations. All design variations require approval by the Director of Retail and/or the Director of Marketing.
1) Two optional horizontal format logos may be used on merchandise, apparel
and specialty items only. (filenames: HotelAlyeska_hor1_gold_CMYK, HotelAlyeska_hor2_gold_CMYK)
2) The Hotel Alyeska logo may be represented in any color that is appropriate for
the merchandise’s design and color (such as tonal embroidery, or complimentary/
contrasting to garment details like zippers and stitching).
3) Custom merchandise designs that include graphic elements unique to the
Hotel Alyeska for “special edition” logo items for retail sales and promotional
purposes are allowed. These may include previously developed and approved
graphic components such as existing outlet or event logos and trail maps.
4) The logo may be outlined only for Merchandise purposes.
5) Always use the provided Hotel Alyeska logo. “Name drop” styles are
not allowed where vendors use the Hotel Alyeska name in a preexisting design.
6) The logo may be reduced past recommended minimum size for merchandise
such as logo pens, provided the logo is clear, easy to read, and appropriate to the
scale of the item.
7) A type-only use of the Hotel Alyeska name can be used where the Hotel
Alyeska logo is limited by material, tools, readability or vendor capabilities
(embroidery, carved wooden signage, metal working, event awards etc).
Use Adobe Jenson Pro family or an alternative font that closely matches it.
The standard system font, Palatino, is a recommended close substitute.
Adobe Jensen Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abccdefghijklmnopqrstuvwxyz1234567890
HOTEL ALYESKA
Palatino
ABCDEFGHIJKLNOPQRSTUVWXYZ
abccdefghijklmnopqrstuvwxyz1234567890
5
THE ALYESKA RESORT LOGO FAMILY
Restaurants
Retail Outlets
Services
6