Freedonia Focus Reports
US Collection
Salty Snacks:
United States
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March 2016
Highlights
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Resources
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Companies Cited
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Market Overview
US Salty Snack Market and Forecast | Marketers and Brand Shares
Competitive Trends | New Product Trends | Marketing Trends | The Retail Marketplace
Consumer Trends
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Salty Snacks: United States
ABOUT THIS REPORT
Scope & Method
This report forecasts annual US salty snack sales in US dollars at the retail level for
2016-2020. Sales are categorized by product in terms of:
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potato chips
tortilla/tostada chips
pretzels
cheese snacks
ready-to-eat popcorn/caramel corn
corn snacks.
other salted snacks such as pork rinds and multigrain chips.
Nuts are excluded from the scope of this report.
To illustrate historical trends, total retail sales are provided in an annual series from
2010 to 2015.
This report quantifies trends in various measures of growth. Growth (or decline)
expressed as an average annual growth rate (AAGR) is the least squares growth rate,
which takes into account all available datapoints over a period. Growth calculated as a
compound annual growth rate (CAGR) employs, by definition, only the first and last
datapoints over a period. The CAGR is used to describe forecast growth, defined as the
expected trend beginning in the base year and ending in the forecast year. Readers are
encouraged to consider historical volatility when assessing particular annual values
along the forecast trend, including in the forecast year.
A full outline of report items by page is available in the Table of Contents.
Sources
Salty Snacks: United States (FF10028) is based on Salty Snacks in the U.S., 4th Edition,
a comprehensive industry report published by Packaged Facts in March 2016. Reported
findings represent the synthesis and analysis of data from various primary, secondary,
macroeconomic, and demographic sources including:
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Information Resources (which operates as IRI)’s Infoscan multi-outlet
(MULO)-tracked point of sale data
Spins’ SPINSscan point-of-sale data from natural channel grocers
consumer survey data compiled by Experian Simmons
interviews with salty snack experts
on-site examination of retail and service provider venues
©
2016 The Freedonia Group. All Rights Reserved
Salty Snacks: United States
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information- and data-gathering from consumer business and trade
publications, company profiles, and Packaged Facts’ own extensive
food & beverage research database and report collection.
Specific sources and additional resources are listed in the Resources section of this
publication for reference and to facilitate further research.
Industry Codes
The topic of this report is related to the following industry codes:
NAICS/SCIAN 2007
North American Industry Classification System
SIC
Standard Industry Codes
311320
2034
311330
311340
311423
311821
311919
Chocolate and Confectionery Mfg from
Cacao Beans
Confectionery Mfg from Purchased
Chocolate
Nonchocolate Confectionery Mfg
Dried and Dehydrated Food Mfg
Cookie and Cracker Mfg
Other Snack Food Mfg
2052
2064
2066
2096
Dried and Dehydrated Fruits, Vegetables,
and Soup Mixes
Cookies and Crackers
Candy and Other Confectionery Products
Chocolate and Cocoa Products
Potato Chips, Corn Chips, and Similar
Snacks
Copyright & Licensing
The full report is protected by copyright laws of the United States of America and
international treaties. The entire contents of the publication are copyrighted by The
Freedonia Group.
©
2016 The Freedonia Group. All Rights Reserved
ii
Salty Snacks: United States
Table of Contents
Section
Page
About This Report ................................................................................................................................................. i
Highlights .............................................................................................................................................................. 1
Market Overview ................................................................................................................................................... 2
US Salty Snack Market & Forecast ................................................................................................................. 2
Chart 1 | US Retail Sales of Salty Snacks, 2010-2020 (US$ mil) .............................................................. 2
Salty Snack Sales by Channel. .................................................................................................................. 3
Current Market Trends. .............................................................................................................................. 3
Future Market Trends. ................................................................................................................................ 3
Marketers & Brand Shares .............................................................................................................................. 5
Chart 2 | US Salty Snack IRI MULO-Tracked Sales Market Sale Shares, 2015 ........................................ 5
Potato Chips. .............................................................................................................................................. 5
Tortilla/Tostada Chips. ............................................................................................................................... 6
Pretzels. ..................................................................................................................................................... 6
Cheese Snacks. ......................................................................................................................................... 6
Ready-to-Eat Popcorn/Caramel Corn. ....................................................................................................... 6
Corn Snacks. .............................................................................................................................................. 6
Other Salted Snacks. ................................................................................................................................. 7
Table 1 | Top Mrkters by IRI MULO-Tracked US Mass Mrkt Sales of Salty Snacks, 2015 (US$ ’000)...... 7
Competitive Trends .......................................................................................................................................... 8
Most Popular Salty Snack Brands. ............................................................................................................. 8
Snyder’s-Lance Acquires Diamond Foods. ................................................................................................ 8
New Product Trends ...................................................................................................................................... 10
Alternative Chips. ..................................................................................................................................... 10
Salty & Healthy Snacks. ........................................................................................................................... 10
Sweet & Salty – The Perfect Combination. .............................................................................................. 11
Unique Flavors. ........................................................................................................................................ 11
Marketing Trends ........................................................................................................................................... 12
The Retail Marketplace .................................................................................................................................. 13
Effective Salty Snack Placement.............................................................................................................. 13
Grocery Stores. ........................................................................................................................................ 14
Convenience Stores. ................................................................................................................................ 14
Online Sales. ............................................................................................................................................ 15
Private Label Salty Snacks....................................................................................................................... 15
Consumer Trends .......................................................................................................................................... 16
Table 2 | US Trends in Salty Snack Consumption in Households; 2005, 2010, 2015 (’000 hshlds) ........ 16
Trends in High-Volume Salty Snack Consumption. ................................................................................. 16
Overall Demographics for Households..................................................................................................... 17
Popular Salty Snack Combinations. ......................................................................................................... 17
Individual Salty Snack Demographics. ..................................................................................................... 18
Millennials & Generation X Prefer Non-Traditional Chips. ....................................................................... 18
Companies Cited ................................................................................................................................................. 20
Resources ........................................................................................................................................................... 21
To return here, click on any Freedonia logo or the Table of Contents link in report footers.
PDF bookmarks are also available for navigation.
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©
2016 The Freedonia Group. All Rights Reserved
Salty Snacks: United States
RESOURCES
The Freedonia Group
Salty Snacks in the US, 4th Edition, February 2016
Related Industry Studies
3397 World Flavors and Fragrances, March 2016
3275 World Food Processing Machinery, June 2015
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Freedonia Custom Research
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see report contents
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see capabilities
Trade Publications
Bakeryandsnacks.com
Bakingbusiness.com
Candy Industry
Confectionerynews.com
Convenience Store Decisions
FoodBev.com
Food Processing
Snack Food & Wholesale Bakery
www.bakeryandsnacks.com
www.bakingbusiness.com
www.candyindustry.com
www.confectionerynews.com
www.csdecisions.com
www.foodbev.com
www.foodprocessing.com
www.snackandbakery.com
Agencies & Associations
Information Resources
National Confectioners Association
Retail Confectioners International
Simmons National Consumer Study
SNAC International
Spins
United States Census Bureau
United States Department of Agriculture
United States Food and Drug Administration
United States International Trade Commission
www.iriworldwide.com
www.candyusa.com
www.retailconfectioners.org
www.experian.com
http://snacintl.org
www.spins.com
www.census.gov
www.usda.gov
www.fda.gov
www.usitc.gov
Environmental Impact. Please consider the environment before printing this report. Freedonia Focus
Report collections feature environmentally friendly products distributed entirely via electronic channels.
©
2016 The Freedonia Group. All Rights Reserved
Table of Contents
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