Sasol
Through the
Ages
Our Products, Shopper & Stores
Johannesburg & Cape Town
South Africa 2016
1
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DISCLAIMER
The opinions of the contributors expressed herein do not necessarily state or reflect those of the National
Association of Convenience Stores. Reference herein to any specific commercial products, process, or service by
trade name, trademark manufacturer, or otherwise, shall not constitute or imply an endorsement, recommendation,
or support by the National Association of Convenience Stores. The National Association of Convenience Stores
makes no warranty, express or implied, nor does it assume any legal liability or responsibility for the accuracy,
completeness, or usefulness of any information, product, or process described in these materials.
Our product streams
Our value-chain based operating model aligns our businesses
according to a single value chain, focusing on the production of
liquid fuels, high-value chemicals and low-carbon electricity.
Crude oil &
condensates
Industrial
solvents
Explosives
Fertilisers
Organics
Inorganics
& catalyts
Wax
Petrol &
Diesel
Jet fuel
Illuminating
parafin
Propane,
butane & liquid
petrolium gas
(LPG)
Natural gas
& methane
rich gas
Other fuels,
lubricants
& fueloils
Bitumen
GTL
products
Electricity
Coal
Base
chemicals
Polymers
Performance
chemicals
Energy
Exploration
& Production
International
Natural
gas
Mining
Phenolics,
carbon,
ammonia &
speciality gases
Johannesburg & Cape Town
South Africa 2016
2
Sasol Group Milestones
Sasol
established on
26 September.
Sasol privatizes and lists on
the Johannesburg Stock
Exchange.
Sasol lists on the
New York Stock
Exchange in the
UnitedStates.
1979
1950
2003
1970
1955
The original coal-to-liquids (CTL)
complex at Sasolburg, South
Africa,
1995
First Sasol Advanced
Synthol reactor
come on line at
Secunda.
Johannesburg & Cape Town
South Africa 2016
3
Sasol Energy Milestones
Burger King South Africa
Exclusive Agreement with Sasol
Sasol attempt
JV with
Petronas
10PPM Launch
ABSA and Sasol partner to bring
customers an added incentive
Notice given to
Government on Blue
Pump Agreement
1998
1990
2006
2013
2000
2004
Sasol Oil merges
with Exel
Petroleum and
enters the South
African retail
fuel market.
2007
Competition
Commission
declined
merger
Johannesburg & Cape Town
South Africa 2016
4
Retail
Johannesburg & Cape Town
South Africa 2016
5
Sasol Stats
378
Forecourts
277
C‐Stores
Key Milestone
Ownership Model
Divestment
90
Johannesburg & Cape Town
South Africa 2016
6
Retail Trade Sales in SA 2014
Johannesburg & Cape Town
South Africa 2016
7
Retail Trading Landscape
South African retailers are facing a tough trading climate with slow economic growth
Increased competition and higher operating costs are pressurizing margins
Consumers shopping decisions are primarily determined by price forcing retailers to remain competitively priced on Known Value Items (KVI’s)
Joint ventures between Fuel retailers, Top End Grocer Retailers, QSR’s and loyalty partners are strongly evident in order to preserve market share and retain customers.
Johannesburg & Cape Town
South Africa 2016
8
Sasol Framework
Phase 1
Short Term
Phase 2
Short/Med Term
Phase 3
Short/Med Term
Phase 4
Long Term
Understand
Consumers Purchase
& Consumption Behaviour
Build
by Up-trading
& Cross-selling
Increase
Frequency of trips
by driving loyalty
Drive
Penetration
Grow market share & turnover
Johannesburg & Cape Town
South Africa 2016
9
Market Overview
Reduction in Consumers Disposable Income
Increased Competition and Consumer Power
Increased Regulation
Consumers Plan to Drive Less due to Fuel Price & E-toll
Gautrain passenger services
Consumers Shopping for Fuel Efficient Cars
Omni channel Retailing
Johannesburg & CapeTown
South Africa2016
Source: Gautrain 2011/12 VS 2012/13 & Moneyweb
Source: Moneyweb Car sales in SA Jan’13
10
Phase 2 – Short / Medium term
Phase 1
Short Term
Phase 2
Short/Med Term
Phase 3
Short/Med Term
Phase 4
Long Term
Understand
Consumers Purchase
& Consumption Behaviour
Build
by Up-trading
& Cross-selling
Increase
Frequency of trips
by driving loyalty
Drive
Penetration
Johannesburg & Cape Town
South Africa 2016
11
Supplier Collaboration
Improving Efficiencies
Category Management
Accelerating Supplier Initiatives to jointly reduce costs
Exclusive Agreement with Coca‐Cola/ABI
‐ Driving Layered Ordering in the Sasol Network
‐ Promoting Night Deliveries as a preferred delivery method
Johannesburg & Cape Town
South Africa 2016
12
Value Added Services
Makro Locker Units - SelfService Delivery
Value added services for our customers with busylifestyles,
this is a convenient solution with added the benefit of online shopping.
Locker Locations – Gauteng, KZN and Western Cape
with further expansion expected in the next 3 months
.
Johannesburg & Cape Town
South Africa 2016
13
Phase 3 – Short / Medium term
Phase 1
Short Term
Phase 2
Short/Med Term
Phase 3
Short/Med Term
Phase 4
Long Term
Understand
Consumers Purchase
& Consumption Behaviour
Build
by Up-trading
& Cross-selling
Increase
Frequency of trips
by driving loyalty
Drive
Penetration
Johannesburg & Cape Town
South Africa 2016
14
Phase 4 – Long term
Phase 1
Short Term
Phase 2
Short/Med Term
Phase 3
Short/Med Term
Phase 4
Long Term
Understand
Consumers Purchase
& Consumption Behaviour
Build
by Up-trading
& Cross-selling
Increase
Frequency of trips
by driving loyalty
Drive
Penetration
Johannesburg & Cape Town
South Africa 2016
15