Sears Catalogue Onsert/Polybag Program
20 times per year, the Sears
Catalogue reaches 4.1MM
Canadian consumers nationally. Be part of this monthly
ritual and get noticed by being included in the Sears
ploybag. Regional splits are available.
Segments
Data card currency: Canadian Dollar
2,400,000 Total Universe / Universe
CAD
Rate
$40.00/M
ID NUMBERS
Manager ID
NextMark ID
mIn ID
SRDS ID
407799
MEDIA TYPE
Consumer
SOURCE
Direct response
GEOGRAPHY
Canada
OPT-IN
Opt-in
MAINTENANCE
Market Entry
New to Manager
Counts Through
03/06/2014
02/01/2014
01/01/2014
DATA CARD MAINTENANCE
New To System
03/06/2014
"New to System"
Announcement
Last Update
03/06/2014
Next Update
04/01/2014
Update Frequency QUARTERLY
DESCRIPTION
The catalogue is distributed to Sears customers and catalogue requesters and is one of the largest insert
programs in Canada reaching almost 23% of Canadian households. Each catalogue goes to 1.3MM to
2.4MM Sears customers and the distribution is optimized based on sales information to the ‘theme’ of the
catalogue.
In addition to the selects available in the list, over 25,000 selects from CiG's intelligent|view platform can be
appended to the list. This includes media habits, lifestyle habits, telecommunications, financial selects and
more.
Age of Sears Shoppers
18-30
31-40
41-50
51-60
61-70
71+
10%
16%
22%
23%
21%
8%
Median Income of Sears Shoppers ($)
18-30
31-40
41-50
51-60
61-70
71+
$53,750
$63,333
$54,167
$56,932
$70,833
$64,167
Download the Sears Catalogue Onserts/Polybag Program List Power Point deck.
2014 Polybag Schedule:
SPECIAL OFFERS:
All pricing subject to volume and multiple program commitment discounts.
CiG offers discounts based on volume and multiple month bookings. Please contact the CiG account manager to discuss
your requirements and understand discounted pricing.
TERMS:
CiG requests a sample of the insert for clearance by Sears prior to placing the order.
A final sample of the creative must be submitted with the order.
Please note that specifications of the piece are strict and must be followed. Specifications are:
Minimum
Maximum
Pages
2
12
Stock
60-80lb Coated minimum
30lb
Size
4” x 6” (1 side min. 4”, plus one other side min. 6”)
1/4" smaller than book size *
PRIVACY: This list is subject to and compliant with PIPEDA (Personal Information Protection and Electronic Document
Act).Charges may apply to cancelled orders. Charges will be determined based on the stage of order fulfillment and
reasons for cancellation. Orders cancelled after the mail date will be subject to full charges.
Source: Direct response customers.
PROFILE
Additional Selects (15.00/M)
Age of Sears Shoppers
Median Income of Sears Shoppers ($)
SELECTS
Additional Selects
AVERAGE INCOME
CAD $15.00 /M Value
MANAGER
Consumer Intelligence Group
http://www.consumerig.com
GENDER
Male
Female
MINIMUM ORDER
Minimum Quantity
Minimum Price
COMMISSIONS
27%
Broker
73%
Agency
not
available
150,000
CAD $0.00
15%
Info not
Available
NET NAME ARRANGEMENTS
Net Name is allowed
Floor
Minimum Quantity
Run Charges
EXCHANGES
Exchange is not allowed
REUSE
Please inquire
CANCELLATION
Charges
KEY CODING
0%
0
Key Coding is not available
ADDRESSING
FTP
CAD $50.00/F
SPECIAL INSTRUCTIONS
TERMS: CiG requests a sample of mailers
DM piece at time of order. Charges may
apply to cancelled orders. Charges will be
determined based on the stage of order
fulfillment and reasons for cancellation. Orders
cancelled after the mail date will be subject to
full charges. PRIVACY: This list is subject to
and compliant with PIPEDA (Personal
Information Protection and Electronic
Document Act). Source: Direct response
customers.
CONTACTS
Contact Name
Role
Email
Phone
P.J. Brown
List Manager [email protected]
Consumer
Intelligence Group
= Primary contact
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