The capital’s magazine
www.facebook.com/AbuDhabiWeek
@AbuDhabiWeek
Media kit 2014
www.youtube.com/AbuDhabiWeekMagazine
About
Launched in November 2008, Abu Dhabi Week is firmly
established amongst residents of the UAE’s capital as the must
read weekly news magazine. With a BPA qualified circulation
of 81,800 copies and through our extensive distribution
channels, Abu Dhabi Week succeeds in reaching tens of
thousands of people in locations right across the city. 81,800
Tot
weeklayl qualified
(July 13 circulation
to
Dec 13
)
The content
Advertising opportunities
• Abu Dhabi Week is the community news magazine,
covering all aspects of living and working in Abu Dhabi.
Abu Dhabi Week is a unique publication: it reaches the most
sought-after demographic, and those with a demonstrable need
for the most up to date information.
Our unique distribution ensures the widest possible coverage
in this group; Abu Dhabi Week is the premier source of
information and advice for the short or long-term visitor.
This creates the optimum platform for advertisers,
especially for business and tourism services, the hospitality
and leisure industry, retailers and other organisations targeting
these clusters.
The format of Abu Dhabi Week also guarantees the widest
possible range of advertising and marketing opportunities.
As well as a wide range of advertisements to suit all of your
needs, we can provide loose or bound-in inserts; wraparounds;
advertorial content; and in-title sponsorships and competitions.
We also have the flexibility and imagination to develop
marketing options that will fit your requirements and ensure
your products and services reach the best possible audience.
We can organise supplements, flyers and promotional
material to be distributed with the magazine to all or selected
categories of readers.
• We cover local news, business, sports, event details, local
personality interviews, family features, lifestyle reports,
leisure reviews and a range of other subjects.
• We keep on top of issues that directly affect people living in
the city. These diverse features cover a range of topics from
property to shopping, cars to lifestyle, family to travel, and
health to finance. We show how to make the most of living
in Abu Dhabi.
• Our reviews also offer an independent opinion on how
people can best spend their leisure time. Our weekly guides
and lisitings provide an essential guide of where to go, what
to see and what to do in Abu Dhabi.
Readership
• Abu Dhabi Week is the only weekly news publication for Abu Dhabi residents and visitors.
• The city is booming, with an affluent and articulate
population that understands how to shop and enjoy their
entertainment.
• The income-earners are typically employed in high-value
industries, making this a highly prized group.
How are we published?
A printed magazine
• Published weekly
• Available in the most popular malls across the Capital to ensure maximum visibility and ROI for advertisers
A digital directory
• Available as a page-turning PDF
• Downloadable from our own website, www.abudhabiweek.ae
• Can be linked from advertiser websites
Our current circulation
With an average weekly circulation of 81,800 copies (BPA
Worldwide qualified), we are by far the highest circulated
publication throughout Abu Dhabi. Readers receive their free
copy each week through a variety of outlets. Abu Dhabi Week
can be found throughout Abu Dhabi, in over 130 dedicated
stands and over 95 public and communal areas including:
• Abu Dhabi’s major shopping malls
• Leading hypermarkets and supermarkets
• Communal areas of 4 and 5 star hotels
• Leading coffee shops and meeting areas
How we
distribute
81,800
Tot
weeklayl qualified
(July 13 circulation
to
Dec 13
)
Abu Dhabi Week’s free distribution is unrivalled anywhere in the country
The most important facts are:
• Issue for issue Abu Dhabi Week gives you more Abu Dhabi copies than the combined Abu Dhabi circulations of every other publication including Gulf News, The National,
7Days, Express, Time Out, What’s On etc
• We have 200 distribution stands in over 160 high traffic locations
• Our copies are self-selected by readers – to define this residents choose to pick up and take home 82,000 copies each and every week
• Our distribution points are exclusive – no other English language weekly has the reach that we do
Our distribution stands are exclusively located in:
• Every major mall in Abu Dhabi including Marina, Abu Dhabi,
Mushrif, Khalidiyah, Al Raha, Al Wahda, Maziyad, Madinat
Zayed, Central Market, Dalma, Boutik, World Trade Centre,
Galleria and Bawabat Al Sharq.
• In the busiest supermarkets including every Carrefour, Geant, Spinneys, Swissmart, Waitrose and Abella.
• Coffee shops including Mug & Bean, Api Cae, Delemarche,
Jones the Grocer, Costa Coffee, Mead & Co. and Café Arabia.
• Communities including Al Bandar, Al Zina, Al Raha Gardens
and Al Reem Island.
• In all of Abu Dhabi’s most iconic buildings such as Ferrari World, Yas Island Track, ALDAR HQ, NBAD HQ,
Executive Council and The Royal Stables.
• Government offices including ADWEA, ADMM, Etihad HQ, Petroleum Institute and twofour54.
• ADNOC petrol stations.
• Selected areas in Al Ain.
• Major colleges and universities including Zayed University,
Abu Dhabi University and New York University.
• All the major medical centres and hospitals including Al Noor Hospital, Corniche Hospital and Mafraq Hospital.
• Every golf club.
• In the communal areas of all the major hotels.
• and even on the Corniche Beach!
Why
81,800
Dominates!
Tot
weeklayl qualified
(July 13 circulation
to
Dec 13
)
Abu Dhabi Week is by far the most widely circulated and read publication in Abu Dhabi and this is independently proven by BPA Worldwide whose exclusive role is to verify the circulation claims of magazines and newspapers.
All of our copies are distributed via self-selection – this means readers choose to pick up a copy. Our distribution stands are placed exclusively in high traffic
locations including all of Abu Dhabi’s malls, in every Carrefour and Abella supermarkets
and exclusively in many of Abu Dhabi’s most iconic buildings including Ferrari World, Al Bateen and ALDAR HQ.
Our BPA Audit Proves 81,800 abu dhabi copies
The Abu Dhabi circulation of our competitors:
Just 17,042 copies in Abu Dhabi which accounts for 16%
of the total circulation. Remaining copies are distributed
in Dubai and other emirates and as far afield as India.
gives you 64,758 more copies
Just 8,865 copies in Abu Dhabi which is only
13% of the total circulation – The vast majority
of copies are distributed in Dubai.
Just 6,851 copies in Abu Dhabi which
is only 18% of the total circulation.
gives you 74,949 more copies
Just 17,330 copies in Abu Dhabi
of which 9,704 copies are
distributed in hotel rooms.
Time Out’s single copy sales
are only 2,166 copies per week, of which 450 of which are sold
to a single hotel.
gives you
64,470 more copies
No BPA audit.
gives you 72,935 more copies
Abu dhabi week offers 32,219 copies more than everyone else combined
Abu Dhabi Week sales team
Andy Buchanan
Winston Lobo
CJ Holland
Joy Mathew
Publishing Director
050 691 0426 |02 234 8431
[email protected]
Sales Manager
050 158 0639 | 02 234 8425
[email protected]
Account Manager
050 318 0015 | 02 234 8421
[email protected]
Account Manager
050 581 0855 | 02 234 8422
[email protected]
Taran Singh
Manish Bapat
Paula Calderon
Account Executive 050 113 0250 | 02 234 8423
[email protected]
Classified Property Account Manager
055 760 3324 | 02 234 8424
[email protected]
Classifieds
Account Executive
056 207 2006 | 02 234 8426
[email protected]
We’re Social!
Abu Dhabi Week has the fastest-growing social media footprint
of any publication in the capital and every week increases the
number of facebook likes, Twitter followers and opt-in email
addresses. We’re currently directly connected socially with 14 percent of our print readers and are highly active on the
largest and most significant social media platforms including:
81,800
Tot
weeklayl qualified
(July 13 circulation
to
Dec 13
)
Twitter
We have over 11,000 followers,
and we're growing. Our followers
are responding to our twitpic
competitions in ever-increasing numbers.
We tweet real-time updates of our travel
experiences (the recent trips to Bangladesh and Sir Bani Yas Island received a great response,
sometimes within minutes of updates). They love our picture postings, regularly
retweeting or tagging our posts as 'favourites'.
We also tweet about our upcoming plans for
features or news in the magazine. A recent
‘teaser’ post ahead of our Sir Bani Yas Island
feature drew a perfect response, for example:
Our Twitter feed also links to the flipbook.
@AbuDhabiWeek
facebook
YouTube
We have over 7,000 fans, and we're growing. We post to them around 10-14 times every week, to announce exciting new competitions, prize
winners, tried and tested videos, images, twit/face link (posts
designed for both media streams) and also the weekly flipbook.
Readers 'like' us, our posts and send us questions about
competitions. But our feed also inspires conversation and we're praised for 'clear' presentation and interesting posts.
A fast-growing and exciting stream, we have just brought our own channel online,
where our video posts so far (adrenalin-pumping
Tried and Tested adventures, or more cultural explorations)
have met with an immediate and positive response. Posting
weekly (Yas Waterworld, Yas KartZone and Qasr al Hosn, story
of a fort, have been covered, for example) our subscriber
numbers are growing ...
www.facebook.com/AbuDhabiWeek
www.youtube.com/AbuDhabiWeekMagazine
We are truly connected
with Abu Dhabi residents!
81,800
Tot qu
alified
weeklal
y
(July 13 circulation
to
Dec 13
)
Abu Dhabi Week enjoys a connection
to the capital’s residents like no
other publication!
If you want
to partner a
publication that is
genuinely valued
by residents of
Abu Dhabi then
Abu Dhabi Week
can be your only
choice
Every week our readers send
us hundreds of pictures of
themselves holding a copy of
the magazine and in the hope
of appearing in a future issue
Readers receive
no compensation
at all for sending
their pictures. Their
only motivation is
a connection with
Abu Dhabi’s largest
publication
Readers have taken the
magazine to every continent
(including Antarctica) and to
over 100 countries, they have
taken an issue to the top of
the world’s tallest flagpole,
underwater in nine different seas
and even used an issue to form
a bouquet for their wedding!
81,800
Display advertising opportunities in summary
Tot qu
alified
weeklal
y
(July 13 circulation
to
Dec 13
Rates (in AED)
)
Add 10% to the above rates if a right-hand page display advertisement is required.
Size
Single
insertion
4
8
12
16
20
24
28
32
36
40
44
52
insertions insertions insertions insertions insertions insertions insertions insertions insertions insertions insertions Weeks
Front cover horizontal strip
16,650
16,234
15,818
15,401
14,985
14,569
14,153
13,736
13,320
12,904
12,488
12,071
11,655
Outside back cover
49,950
48,701
47,453
46,204
44,955
43,706
42,458
41,209
39,960
38,711
37,463
36,214
34,965
Page 2 – first full ad page
49,950
48,701
47,453
46,204
44,955
43,706
42,458
41,209
39,960
38,711
37,463
36,214
34,965
Double page spread
70,300
68,543
66,785
65,028
63,270
61,513
59,755
57,998
56,240
54,483
52,725
50,968
49,210
Full page
38,850
37,879
36,908
35,936
34,965
33,994
33,023
32,051
31,080
30,109
29,138
28,166
27,195
Half double page spread
42,550
41,486
40,423
39,359
38,295
37,231
36,168
35,104
34,040
32,976
31,913
30,849
29,785
Half page horizontal
24,050
23,449
22,848
22,246
21,645
21,044
20,443
19,841
19,240
18,639
18,038
17,436
16,835
Half page vertical
24,050
23,449
22,848
22,246
21,645
21,044
20,443
19,841
19,240
18,639
18,038
17,436
16,835
Quarter page portrait
13,875
13,528
13,181
12,834
12,488
12,141
11,794
11,447
11,100
10,753
10,406
10,059
9,713
Quarter page horizontal
13,875
13,528
13,181
12,834
12,488
12,141
11,794
11,447
11,100
10,753
10,406
10,059
9,713
Business card ad
3,469
3,382
3,295
3,209
3,122
3,035
2,949
2,862
2,775
2,688
2,602
2,515
2,428
Loose inserts
50 fils per copy
Artwork for print
Please ensure PDFs are at least compliant with PDF/X1-a:2001 standards
if possible and that no RGB (or ‘spot’) colour is included (ie all colours are
CMYK separated or removed if not in use)
Accepted file type
PDF
Double-page
spread (wxh)
Half-double-page
spread (wxh)
CMYK images included
300 dpi (120 dpcm)
Type area: 510 x 290 mm
Trim size: 530 x 300 mm
Bleed size: 540 x 310 mm
Print size: 510 x 127 mm
Greyscale images included
200 dpi (80 dpcm)
Bitmap images included
1200 dpi (360 dpcm)
Fonts
All must be included or outlined
All final data
CMYK separated
Full-page (wxh)
Half-page
Half-page
Quarter-page
horizontal (wxh)
Quarter-page
portrait (wxh)
Quarter-page
vertical (wxh)
Print size: 245 x 68 mm
Print size: 120 x 135 mm Print size: 58 x 275 mm
Type area: 255 x 290 mm horizontal (wxh) vertical (wxh)
Trim size: 265 x 300 mm
Print size: 245 x 135 mm Print size: 120 x 275 mm
Bleed size: 275 x 310 mm
For enquiries contact
Display advertising
Tel 02 234 8400 | Fax 02 234 6147 | Email [email protected]
Andy Buchanan
Publishing Director
Winston Lobo
Sales Manager
CJ Holland
Account Manager
Joy Mathew
Account Manager
Taran Singh
Account Executive
050 691 0426
02 234 8431
[email protected]
050 158 0639
02 234 8425
[email protected]
050 318 0015
02 234 8421
[email protected]
050 581 0855
02 234 8422
[email protected]
050 113 0250
02 234 8423
[email protected]
Production schedule
Our deadline is always 10 working days prior to
publication, but call the Abu Dhabi Week team to find out more
Advert artwork deadline
Every Monday 12 noon
Publication
Every Thursday
Classifieds advertising opportunities in summary
Nurseries & Education and General
81,800
Tot qu
alified
weeklal
y
(July 13 circulation
to
Dental Care and Hair & Beauty
nurseries & eDuCation
To advertise in Nurseries & Education
call Paula 056 207 2006
or email: [email protected]
Box advert 02
1 – 3 inserts AED 1,950/- each
4 – 8 inserts AED 1,755/- each
9 – 24 inserts AED 1,655/- each
25 – 52 inserts AED 1,365/- each
Box advert 03
1 – 3 inserts AED 1,620/- each
4 – 8 inserts AED 1,458/- each
9 – 24 inserts AED 1,296/- each
25 – 52 inserts AED 1,134/- each
SPecificationS (width x height)
145.4mm x 75mm
SPecificationS (width x height)
95.6mm x 75mm
Box advert 04
1 – 3 inserts AED 1,100/- each
4 – 8 inserts AED 990/- each
9 – 24 inserts AED 825/- each
25 – 52 inserts AED 770/- each
Box advert 04
1 – 3 inserts AED 1,100/- each
4 – 8 inserts AED 990/- each
9 – 24 inserts AED 825/- each
25 – 52 inserts AED 770/- each
SPecificationS (width x height)
95.6mm x 50mm
SPecificationS (width x height)
95.6mm x 50mm
Box advert 05
1 – 3 inserts
AED 575/- each
4 – 8 inserts
AED 517/- each
9 – 24 inserts
AED 460/- each
25 – 52 inserts
AED 402.5/- each
Dec 13
)
Dental Care
To advertise in classifieds
call Paula 056 207 2006
or email: [email protected]
Quarter Page Portrait
1 – 3 inserts AED 2,750/- each
4 – 8 inserts AED 2,475/- each
9 – 24 inserts AED 2,200/- each
25 – 52 inserts AED 1,833/- each
Quarter Page Portrait
1 – 3 inserts AED 2,750/- each
4 – 8 inserts AED 2,475/- each
9 – 24 inserts AED 2,200/- each
25 – 52 inserts AED 1,833/- each
SPecificationS (width x height)
120mm x 130mm
SPecificationS (width x height)
120mm x 130mm
SPecificationS
(width x height)
45.8mm x 50mm
Quarter Page horizontal
1 – 3 inserts AED 2,750/- each
4 – 8 inserts AED 2,475/- each
9 – 24 inserts AED 2,200/- each
25 – 52 inserts AED 1,833/- each
half Page
1 – 3 inserts AED 5,500/- each
4 – 8 inserts AED 4,950/- each
9 – 24 inserts AED 4,400/- each
25 – 52 inserts AED 3,575/- each
SPecificationS (width x height)
245mm x 64mm
Quarter Page horizontal
1 – 3 inserts AED 2,750/- each
4 – 8 inserts AED 2,475/- each
9 – 24 inserts AED 2,200/- each
25 – 52 inserts AED 1,833/- each
SPecificationS (width x height)
245mm x 130mm
SPecificationS (width x height)
245mm x 64mm
Classifieds 2013
Classifieds 2013
For Nurseries & Education, General, Dental Care and Hair & Beauty enquiries contact
Paula Calderon Classifieds Account Executive – 056 207 2006, 02 234 8426, [email protected]
Property
ProPerty Abu DhAbi
To advertise in property
call Manish 055 760 3324
or email: [email protected]
To advertise in property
call Manish on: 055 760 3324
or email: [email protected]
ProPerty Abu DhAbi
2 1/2 Column
1 – 3 inserts
AED 1,955/- each
4 – 11 inserts
AED 1,760/- each
12 or more inserts
AED 1,660/- each
2 Column
1 – 3 inserts AED 3,900/- each
4 – 11 inserts AED 3,510/- each
12 or more inserts AED 3,315/- each
SpeCifiCationS (width x height)
95.6mm x 262.6mm
1 Column
1 – 3 inserts
AED 1,955/- each
4 – 11 inserts
AED 1,760/- each
12 or more inserts
AED 1,660/- each
SpeCifiCationS
(width x height)
95.6mm x 130mm
full page
1 – 3 inserts AED 11,830/- each
4 – 11 inserts AED 10,645/- each
12 or more inserts AED 10,055/- each
SpeCifiCationS
(width x height)
45.8mm x 262.6mm
SpeCifiCationS (width x height)
145.4mm x 262.6mm
1/2 Column
1 – 3 inserts
AED 977.50/- each
4 – 11 inserts
AED 880/- each
12 or more inserts
AED 830/- each
1/2 Column
1 – 3 inserts
AED 977.50/- each
4 – 11 inserts
AED 880/- each
12 or more inserts
AED 830/- each
SpeCifiCationS
(width x height)
45.8mm x 130mm
SpeCifiCationS
(width x height)
45.8mm x 130mm
Classifieds 2013
Classifieds 2013
For Property enquiries contact
Manish Bapat Classified Property Account Manager – 055 760 3324, 02 234 8424, [email protected]
Turret Media is a leading media company in the Middle East. Turret’s exhibitions arm has organised and managed some of the region’s biggest events,
including the World Future Energy Summit, Taste of Dubai, ADIHEX, ADIPEC and Gastech, drawing in record numbers of exhibitors, visitors, delegates,
and expert speakers. Turret Media Publishing is a successful multimedia publisher of consumer and B2B titles, responsible for Gulf Interiors and Abu
Dhabi Week among other projects; these titles are cross-media brands, with online presence and a variety of delivery mechanisms in addition to the core
print versions. The expertise that drives Turret Media is made up of industry professionals from around the world, with proven experience across all the
disciplines required for the creation of successful events and publications, supported by a select range of professional service providers.
Abu Dhabi Week is published weekly by